{"id":55551,"date":"2023-12-20T15:05:52","date_gmt":"2023-12-20T08:05:52","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-automation-xu-huong-tat-yeu-cua-doanh-nghiep.html"},"modified":"2023-12-20T15:05:52","modified_gmt":"2023-12-20T08:05:52","slug":"marketing-automation-xu-huong-tat-yeu-cua-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-automation-xu-huong-tat-yeu-cua-doanh-nghiep.html","title":{"rendered":"Marketing Automation \u2013 Xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u1ee7a doanh nghi\u1ec7p"},"content":{"rendered":"<div id=\"test\">Marketing Automation (ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng) l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi m\u1ee5c \u0111\u00edch d\u00f9ng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng, nu\u00f4i d\u01b0\u1ee1ng c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gi\u00fap chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 mang l\u1ea1i m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng cao nh\u1ea5t. B\u1ed9 ph\u1eadn marketing c\u1ea7n t\u1ef1 \u0111\u1ed9ng h\u00f3a r\u1ea5t nhi\u1ec1u c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch emails, truy\u1ec1n th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3n l\u00fd website. C\u00f4ng ngh\u1ec7 Marketing Automation s\u1ebd gi\u00fap nh\u1eefng c\u00f4ng vi\u1ec7c n\u00e0y tr\u1edf n\u00ean d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n<p>Marketing Automation \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p, gi\u00fap mang l\u1ea1i l\u1ee3i nhu\u1eadn \u1ea5n t\u01b0\u1ee3ng. \u0110\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 t\u01b0\u1edfng t\u01b0\u1ee3ng h\u01a1n, doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng Marketing automation \u0111\u1ec3:<\/p>\n<ul>\n<li>Tri\u1ec3n khai Email marketing<\/li>\n<li>T\u1ea1o Landing page hi\u1ec7u qu\u1ea3<\/li>\n<li>Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng, ch\u1ecdn l\u1ecdc v\u00e0 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p<\/li>\n<li>T\u00ednh to\u00e1n h\u1ec7 s\u1ed1 ROI (l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0)<\/li>\n<li>T\u00edch h\u1ee3p v\u1edbi CRM<\/li>\n<\/ul>\n<p>Khi quy m\u00f4 c\u1ee7a doanh nghi\u1ec7p gia t\u0103ng, s\u1ebd \u0111\u1ebfn m\u1ed9t th\u1eddi \u0111i\u1ec3m b\u1ea1n kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u201cth\u1ee7 c\u00f4ng\u201d v\u00e0 s\u1ebd c\u1ea7n \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng. Marketing Automation kh\u00f4ng thay th\u1ebf con ng\u01b0\u1eddi m\u00e0 gi\u00fap nh\u00e2n s\u1ef1 c\u1ee7a b\u1ea1n l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n r\u1ea5t nhi\u1ec1u, h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn c\u0169ng nh\u01b0 doanh nghi\u1ec7p m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n<p> Subiz version m\u1edbi nh\u1ea5t 4.0 s\u1ebd h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c hi\u1ec7u qu\u1ea3 nh\u1ea5t. T\u1eeb \u0111\u00f3, t\u00ednh n\u0103ng email automation m\u1ea1nh m\u1ebd s\u1ebd gi\u00fap doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, bi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng v\u00e0 gi\u1eef ch\u00e2n h\u1ecd \u1edf l\u1ea1i.<\/p>\n<p>Song song v\u1edbi \u0111\u00f3, phi\u00ean b\u1ea3n 4.0 c\u1ee7a Subiz \u0111i \u0111\u1ea7u trong vi\u1ec7c \u0111\u01b0a c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c v\u1ec1 c\u00f9ng m\u1ed9t n\u01a1i, gi\u00fap doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111a k\u00eanh tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng, t\u1eeb \u0111\u00f3 hi\u1ec3u v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ti\u1ec1m n\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c hi\u1ec7u qu\u1ea3.<\/p>\n<div id=\"attachment_12893\" style=\"width: 735px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12893\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/autom.jpg\" alt=\"marketing automation\" width=\"725\" height=\"400\" title=\"autom\"><\/p>\n<p class=\"wp-caption-text\">Subiz 4.0 h\u1ed7 tr\u1ee3 c\u00e1c c\u00f4ng c\u1ee5 automation hi\u1ec7n \u0111\u1ea1i v\u00e0 m\u1ea1nh m\u1ebd<\/p>\n<\/div>\n<p><strong> Khi n\u00e0o doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng?<\/strong><\/p>\n<p>\u0110\u1ebfn m\u1ed9t giai \u0111o\u1ea1n, khi c\u00f4ng ty ph\u00e1t tri\u1ec3n h\u01a1n, ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb tr\u1edf n\u00ean l\u1edbn h\u01a1n v\u1edbi quy m\u00f4 khi\u1ebfn b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd m\u1ecdi th\u1ee9 th\u00f4ng qua Outlook, Word hay Excel. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fac Marketing Automation, hay ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a xu\u1ea5t hi\u1ec7n.<\/p>\n<p>Tr\u01b0\u1edbc khi c\u00e2n nh\u1eafc v\u1ec1 vi\u1ec7c tri\u1ec3n khai Marketing Automation, doanh nghi\u1ec7p c\u1ea7n t\u00ednh to\u00e1n to\u00e0n b\u1ed9 chi ph\u00ed g\u1eafn v\u1edbi ph\u1ea7n m\u1ec1m ph\u1ee5c v\u1ee5 cho nhu c\u1ea7u marketing automation c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5 nh\u01b0 chi ph\u00ed mua ph\u1ea7n m\u1ec1m, chi ph\u00ed tr\u1ea3 l\u01b0\u01a1ng nh\u00e2n vi\u00ean, chi ph\u00ed \u0111\u00e0o t\u1ea1o,\u2026 Sau \u0111\u00f3, doanh nghi\u1ec7p n\u00ean so s\u00e1nh v\u1edbi k\u1ebft qu\u1ea3 k\u1ef3 v\u1ecdng nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng bao nhi\u00eau ph\u1ea7n tr\u0103m, nh\u00e2n s\u1ef1 c\u00f3 \u0111\u01b0\u1ee3c gi\u1ea3m b\u1edbt kh\u00f4ng, \u0111\u1ed9i ng\u0169 l\u00e0m vi\u1ec7c c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n kh\u00f4ng?,\u2026<\/p>\n<p>Khi quy m\u00f4 c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng h\u01a1n v\u00e0 b\u1ea1n c\u1ea3m th\u1ea5y \u0111\u00e3 s\u1eb5n s\u00e0ng cho nh\u1eefng n\u1ed7 l\u1ef1c th\u00e0nh c\u00f4ng h\u01a1n n\u1eefa s\u1ebd l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 b\u1ea1n tri\u1ec3n khai ph\u1ea7n m\u1ec1m Marketing Automation \u2013 n\u01a1i nu\u00f4i d\u01b0\u1ee1ng c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong> L\u1ee3i \u00edch ch\u00ednh c\u1ee7a Marketing Automation mang l\u1ea1i cho doanh nghi\u1ec7p?<\/strong><\/p>\n<p><strong>1. Hi\u1ec3u v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/p>\n<p>Marketing automation cho ph\u00e9p doanh nghi\u1ec7p bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 nh\u1eefng \u0111\u1ed9ng th\u00e1i g\u00ec tr\u00ean website c\u1ee7a b\u1ea1n, nh\u1eefng email n\u00e0o \u0111\u01b0\u1ee3c h\u1ecd m\u1edf, c\u00e1c \u0111\u01b0\u1eddng link m\u00e0 h\u1ecd quan t\u00e2m v\u00e0 click,\u2026 T\u1eeb \u0111\u00f3, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ch\u1ecdn l\u1ecdc v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u201cnu\u00f4i d\u01b0\u1ee1ng\u201d h\u1ecd b\u1eb1ng c\u00e1ch cung c\u1ea5p nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm qua c\u00e1c k\u00eanh t\u1ef1 \u0111\u1ed9ng. Doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t v\u00e0 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (c\u0169 v\u00e0 m\u1edbi) th\u1eadt hi\u1ec7u qu\u1ea3.<\/p>\n<p><strong>2. R\u00fat ng\u1eafn h\u00e0nh tr\u00ecnh b\u00e1n h\u00e0ng<\/strong><\/p>\n<p>Khi doanh nghi\u1ec7p \u201cnu\u00f4i d\u01b0\u1ee1ng\u201d t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng marketing automation, h\u00e0nh tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c r\u00fat ng\u1eafn l\u1ea1i v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng h\u01a1n.<\/p>\n<p>Nh\u01b0 v\u1eady, marketing automation s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed b\u1eb1ng c\u00e1ch r\u00fat g\u1ecdn th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 bi\u1ebfn kh\u00e1ch h\u00e0ng trung th\u00e0nh tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng. H\u01a1n th\u1ebf, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ebd c\u00f3 s\u1ef1 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 so v\u1edbi khi ch\u01b0a c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng.<\/p>\n<p><strong>3. Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng<\/strong><\/p>\n<p>Marketing Automation h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p theo d\u1ea5u kh\u00e1ch h\u00e0ng t\u1eeb khi h\u1ecd b\u1eaft \u0111\u1ea7u t\u00ecm \u0111\u1ebfn b\u1ea1n qua c\u00e1c k\u00eanh. Nh\u01b0 v\u1eady, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ph\u00e2n \u0111o\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p, ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/p>\n<p>N\u00f3i t\u00f3m l\u1ea1i, ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng cho ph\u00e9p t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. Nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd cho r\u1eb1ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng ch\u1ee7 y\u1ebfu l\u00e0 d\u00e0nh cho doanh nghi\u1ec7p B2B. M\u1eb7c d\u00f9 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p B2B h\u01b0\u1edfng l\u1ee3i t\u1eeb ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng, nh\u01b0ng c\u00e1c doanh nghi\u1ec7p B2C c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u00e0o trong ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. \u0110\u00e2y s\u1ebd l\u00e0 xu h\u01b0\u1edbng c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua trong t\u01b0\u01a1ng lai g\u1ea7n, n\u1ebfu nh\u01b0 mu\u1ed1n b\u1eaft k\u1ecbp th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng quy m\u00f4 ph\u00e1t tri\u1ec3n.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Automation \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p, gi\u00fap mang l\u1ea1i l\u1ee3i nhu\u1eadn \u1ea5n t\u01b0\u1ee3ng. \u0110\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 t\u01b0\u1edfng t\u01b0\u1ee3ng h\u01a1n, doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng Marketing automation \u0111\u1ec3:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55551"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55551"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55551\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}