{"id":55566,"date":"2023-12-20T15:11:39","date_gmt":"2023-12-20T08:11:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/seo-truyen-thong-dang-thoi-thop.html"},"modified":"2023-12-20T15:11:39","modified_gmt":"2023-12-20T08:11:39","slug":"seo-truyen-thong-dang-thoi-thop","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/seo-truyen-thong-dang-thoi-thop.html","title":{"rendered":"SEO truy\u1ec1n th\u1ed1ng \u0111ang \u201cthoi th\u00f3p\u201d?"},"content":{"rendered":"
T\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u1ea7u xu\u1ea5t hi\u1ec7n h\u00ecnh th\u1ee9c t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn, ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, Bing \u0111\u1ec3 tra c\u1ee9u th\u00f4ng tin, thay v\u00ec t\u1eadn d\u1ee5ng \u01b0u th\u1ebf c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 hi\u1ec7n nay. Khi \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 \u0111\u01a1n gi\u1ea3n ch\u00e8n \u0111\u00fang t\u1eeb kho\u00e1 v\u00e0o c\u00e1c v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p \u0111\u00e3 c\u00f3 th\u1ec3 b\u1ecf xa \u0111\u1ed1i th\u1ee7 v\u1ec1 th\u1ee9 h\u1ea1ng tr\u00ean b\u1ea3ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Tuy nhi\u00ean, khi c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c t\u00ednh n\u0103ng m\u1edbi xu\u1ea5t hi\u1ec7n m\u1ed7i ng\u00e0y \u2013 nh\u1eefng th\u1ee9 nh\u01b0 \u1ee9ng d\u1ee5ng, m\u1ea1ng x\u00e3 h\u1ed9i, t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u201cd\u00e0nh t\u1edbi 85% th\u1eddi gian s\u1eed d\u1ee5ng smartphone tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, tr\u00f2 ch\u01a1i v\u00e0 nh\u1eafn tin \u2013 \u0111\u00e3 t\u00e1i \u0111\u1ecbnh ngh\u0129a th\u1ebf n\u00e0o l\u00e0 \u201cs\u1ef1 \u0111\u01a1n gi\u1ea3n\u201d c\u1ee7a vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin c\u0169ng nh\u01b0 l\u00e0m SEO.<\/p>\n

L\u00fac n\u00e0y, \u0111i\u1ec1u ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1 cao \u0111\u00f3 ch\u00ednh l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u1eb7c bi\u1ec7t tinh g\u1ecdn. V\u00ec h\u1ecd r\u1ea5t l\u01b0\u1eddi n\u00ean h\u1ecd mu\u1ed1n nh\u1eefng th\u1ee9 si\u00eau \u0111\u01a1n gi\u1ea3n v\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u c\u00f4ng s\u1ee9c. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao m\u1ed9t s\u1ed1 chuy\u00ean gia h\u00e0ng \u0111\u1ea7u \u0111ang nh\u1eadn \u0111\u1ecbnh r\u1eb1ng, SEO truy\u1ec1n th\u1ed1ng \u0111ang d\u1ea7n b\u1ecb so\u00e1n ng\u00f4i v\u01b0\u01a1ng. Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang ta h\u00e3y c\u00f9ng theo ch\u00e2n Fant \u2013 m\u1ed9t chuy\u00ean gia SEO d\u00e0y d\u1ea1n kinh nghi\u1ec7m \u0111\u1ec3 h\u00ecnh dung r\u00f5 h\u01a1n v\u1ec1 s\u1ef1 thay \u0111\u1ed5i quan tr\u1ecdng, c\u00f3 l\u1ebd s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p trong th\u1eddi gian ng\u1eafn s\u1eafp t\u1edbi.<\/p>\n

\"SEO<\/p>\n

Nh\u1eefng c\u00e1ch th\u1ee9c l\u00e0m SEO truy\u1ec1n th\u1ed1ng d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 s\u1ee5t gi\u1ea3m v\u1ec1 hi\u1ec7u qu\u1ea3 \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/p>\n<\/div>\n

\u201cCu\u1ed9c chi\u1ebfn\u201d v\u1ec1 SEO<\/h2>\n

T\u00f4i b\u1eaft \u0111\u1ea7u l\u00e0m SEO v\u00e0o n\u0103m 2012 khi ph\u00e1t tri\u1ec3n m\u1ed9t c\u1eeda h\u00e0ng kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m \u0111i\u1ec7n t\u1eed tr\u1ef1c tuy\u1ebfn v\u1edbi m\u1ee5c ti\u00eau t\u00ecm m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd, l\u00e2u d\u00e0i \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u00f3 li\u00ean quan t\u1edbi website. Hai n\u0103m sau, c\u00f4ng vi\u1ec7c to\u00e0n th\u1eddi gian c\u1ee7a t\u00f4i l\u00e0 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, x\u00e2y d\u1ef1ng backlink, t\u1ed1i \u01b0u SEO onsite v\u00e0 offsite c\u0169ng nh\u01b0 ph\u00e1t tri\u1ec3n web cho m\u1ed9t agency \u1edf Kansas. Cu\u1ed9c chi\u1ebfn v\u1ec1 SEO c\u1ee7a t\u00f4i g\u00f3i g\u1ecdn trong vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c nh\u01b0 Google Search Console, Google Keyword Planner v\u00e0 Google PageSpeed v.v. \u0111\u1ec3 t\u1eeb kh\u00f3a l\u00ean top. C\u00f4ng vi\u1ec7c r\u1ea5t c\u0103ng th\u1eb3ng, l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 t\u1ed1n nhi\u1ec1u th\u1eddi gian, nh\u01b0ng t\u00f4i lu\u00f4n c\u00f3 c\u1ea3m gi\u00e1c r\u1eb1ng nh\u1eefng g\u00ec m\u00ecnh l\u00e0m l\u00e0 c\u1ea7n thi\u1ebft \u2013 nh\u1ea5t l\u00e0 khi c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb t\u00f4i theo d\u00f5i \u0111\u1ec3 h\u1ecdc h\u1ecfi c\u0169ng chia s\u1ebb r\u1eb1ng h\u1ecd c\u0169ng \u0111ang l\u00e0m nh\u1eefng \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1.<\/p>\n

\u0110\u1ed9t nhi\u00ean th\u1eddi gian g\u1ea7n \u0111\u00e2y l\u1ea1i xu\u1ea5t hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i thu\u1eadt to\u00e1n v\u00e0 h\u00ecnh th\u1ee9c tr\u1eebng ph\u1ea1t t\u1eeb Google: c\u00e1c t\u1eeb kho\u00e1 kh\u00f4ng xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (Sanbox),,\u2026 Trong khi \u0111\u00f3, SEO l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f4ng th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 ch\u1ec9 trong m\u1ed9t ch\u1ed1c m\u1ed9t l\u00e1t. \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu sau m\u1ed9t th\u1eddi gian d\u00e0i d\u1ed1c s\u1ee9c tri\u1ec3n khai nh\u01b0ng kh\u00f4ng c\u00f3 k\u1ebft qu\u1ea3?<\/p>\n

\"Google<\/p>\n

Google Penguin ch\u00ednh l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn th\u1ee9 h\u1ea1ng t\u1eeb kho\u00e1 gi\u1ea3m \u0111\u1ed9t ng\u1ed9t<\/p>\n<\/div>\n

Hai m\u01b0\u01a1i n\u0103m qua, SEO \u0111\u00e3 ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

V\u00e0o n\u0103m 1997 khi chia s\u1ebb tr\u00ean t\u1ea1p ch\u00ed Search Engine Journal, Bruce Clay \u0111\u00e3 gi\u1edbi thi\u1ec7u thu\u1eadt ng\u1eef \u201ct\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u2013 SEO\u201d. \u00d4ng c\u0169ng cho bi\u1ebft, tr\u01b0\u1edbc \u0111\u00f3, SEO c\u0169ng c\u00f3 kh\u00e1 nhi\u1ec1u t\u00ean g\u1ecdi kh\u00e1c nh\u01b0: qu\u1ea3ng b\u00e1 website, x\u1ebfp h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, \u0111\u0103ng k\u00fd tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u1eb1m l\u00e0m r\u00f5 m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap c\u00e1c trang web x\u1ebfp \u1edf v\u1ecb tr\u00ed cao h\u01a1n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. N\u00f3i m\u1ed9t c\u00e1ch h\u01a1i \u0111\u1ed9ng ch\u1ea1m, \u0111\u00e2y ch\u00ednh l\u00e0 h\u00ecnh th\u1ee9c l\u1eeba d\u1ed1i c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tin r\u1eb1ng website n\u00e0y s\u1edf h\u1eefu n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n

Hai m\u01b0\u01a1i n\u0103m sau, b\u1ed1i c\u1ea3nh \u0111\u00e3 thay \u0111\u1ed5i. Google v\u00e0 c\u00e1c c\u00f4ng ty s\u1edf h\u1eefu c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u00e3 b\u1ed5 sung \u0111\u1ed9i qu\u00e2n k\u1ef9 s\u01b0 ph\u1ea7n m\u1ec1m, nh\u00e0 nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt v\u00e0 bi\u00ean t\u1eadp vi\u00ean c\u00f9ng trung t\u00e2m d\u1eef li\u1ec7u m\u1ea1nh m\u1ebd; ngu\u1ed3n l\u1ef1c v\u1ec1 t\u00e0i ch\u00ednh c\u0169ng nh\u01b0 kinh nghi\u1ec7m \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng k\u1ebft qu\u1ea3 li\u00ean quan nh\u1ea5t cho t\u1eebng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n hi\u1ec3u n\u1ed9i dung tr\u00ean website.<\/p>\n

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  • Kh\u00f4ng c\u00f2n c\u01a1 h\u1ed9i \u201c\u0111\u00e1nh l\u1eeba\u201d c\u1ea3 m\u1ed9t h\u1ec7 th\u1ed1ng<\/strong><\/li>\n<\/ul>\n

    Chi\u1ebfn thu\u1eadt SEO \u0111\u01a1n gi\u1ea3n tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng c\u00f2n mang l\u1ea1i nhi\u1ec1u k\u1ebft qu\u1ea3. C\u00e2u tr\u1ea3 l\u1eddi th\u1eadt \u0111\u01a1n gi\u1ea3n l\u00e0 b\u1edfi: c\u00e1c trang web ng\u00e0y nay \u0111\u00e3 th\u1eadt s\u1ef1 kh\u00e1c xa so v\u1edbi ch\u1ec9 v\u00e0i n\u0103m tr\u01b0\u1edbc \u0111\u00e2y. Trong nh\u1eefng ng\u00e0y \u0111\u1ea7u SEO m\u1edbi xu\u1ea5t hi\u1ec7n, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m tr\u00f2 \u0111\u1ec3 \u201c\u0111\u00e1nh l\u1eeba\u201d c\u1ea3 h\u1ec7 th\u1ed1ng nh\u01b0ng ng\u00e0y nay vi\u1ec7c n\u00e0y d\u01b0\u1eddng nh\u01b0 l\u00e0 kh\u00f4ng th\u1ec3.<\/p>\n

      \n
    • K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a t\u1edbi t\u1eebng ng\u01b0\u1eddi d\u00f9ng<\/strong><\/li>\n<\/ul>\n

      Ch\u00fang ta th\u01b0\u1eddng ch\u1ec9 xem Google nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, nh\u01b0ng n\u00f3 c\u0169ng l\u00e0 tr\u00ecnh duy\u1ec7t ph\u1ed5 bi\u1ebfn nh\u1ea5t (Chrome), \u1ee9ng d\u1ee5ng email tr\u00ean web ph\u1ed5 bi\u1ebfn nh\u1ea5t (Gmail) v\u00e0 n\u1ec1n t\u1ea3ng video l\u1edbn nh\u1ea5t (YouTube). Kh\u00f4ng nh\u1eefng th\u1ebf, \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, \u0111\u1ecbnh v\u1ecb ch\u00ednh x\u00e1c, l\u1ecbch, d\u1ecbch, \u0111\u1ecba \u0111i\u1ec3m l\u01b0u tr\u1eef th\u00f4ng tin, v.v. K\u1ebft qu\u1ea3 l\u00e0 Google s\u1edf h\u1eefu m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3 v\u00e0 \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 RankBrain \u2013 thu\u1eadt to\u00e1n machine learning x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 g\u1ee3i \u00fd k\u1ebft qu\u1ea3 cho t\u1eebng ng\u01b0\u1eddi d\u00f9ng. Nh\u1edd \u0111\u00f3, tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n ho\u00e1 \u0111\u1ed3ng th\u1eddi khi\u1ebfn cho vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a t\u1edbi t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a c\u00e1c SEOer tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n. Th\u1eadm ch\u00ed, c\u00e1c k\u1ef9 s\u01b0 Google c\u00f2n \u0111\u00f9a r\u1eb1ng kh\u00f4ng ai c\u00f3 th\u1ec3 \u201c\u0111\u00e1nh l\u1eeba\u201d RankBrain.<\/p>\n

      \"\u1ee8ng<\/p>\n

      Google s\u1edf h\u1eefu m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3, nh\u1edd \u0111\u00f3 d\u1ec5 d\u00e0ng mang t\u1edbi tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<\/div>\n

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      • Website kh\u00f4ng \u0111\u01a1n thu\u1ea7n d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng v\u0103n b\u1ea3n<\/strong><\/li>\n<\/ul>\n

        \u0110\u00e3 xa r\u1ed3i th\u1eddi \u0111i\u1ec3m website \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi n\u1ec1n t\u1ea3ng v\u0103n b\u1ea3n c\u00f9ng m\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh minh h\u1ecda \u0111\u01a1n gi\u1ea3n. Website c\u1ee7a ng\u00e0y h\u00f4m nay ch\u00ednh l\u00e0 s\u1ef1 h\u1ed9i t\u1ee5 c\u1ee7a h\u00ecnh \u1ea3nh, video v\u00e0 \u00e2m thanh.<\/p>\n

        Trong h\u1ed9i ngh\u1ecb th\u01b0\u1eddng ni\u00ean g\u1ea7n \u0111\u00e2y nh\u1ea5t c\u1ee7a Google, h\u1ecd gi\u1edbi thi\u1ec7u Google Lens \u2013 n\u1ec1n t\u1ea3ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm b\u1eb1ng camera \u0111i\u1ec7n tho\u1ea1i c\u1ee7a m\u00ecnh. Ch\u1eb3ng h\u1ea1n, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ch\u1ee5p \u1ea3nh m\u1ed9t nh\u00e0 h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng Google \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c th\u00f4ng tin li\u00ean quan v\u1ec1 \u0111\u1ecba ch\u1ec9, phong c\u00e1ch \u1ea9m th\u1ef1c, kho\u1ea3ng gi\u00e1. Google Lens c\u00f2n \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ec3 t\u00edch h\u1ee3p v\u1edbi tr\u1ee3 l\u00fd \u1ea3o c\u1ee7a Google (Google Assistant) \u0111\u1ec3 tri\u1ec3n khai nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n h\u01a1n. Cho d\u00f9 s\u1ebd m\u1ea5t m\u1ed9t th\u1eddi gian t\u1edbi Google Lens m\u1edbi c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng nh\u01b0ng ch\u1eafc ch\u1eafn n\u00f3 s\u1ebd l\u00e0m cho c\u00e1c chi\u1ebfn thu\u1eadt SEO truy\u1ec1n th\u1ed1ng \u201c\u0111i\u00eau \u0111\u1ee9ng\u201d, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c h\u00ecnh th\u1ee9c t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i hi\u1ec7n t\u1ea1i.<\/p>\n

          \n
        • Google thay \u0111\u1ed5i qu\u00e1 nhanh<\/strong><\/li>\n<\/ul>\n

          \u1ede th\u1eddi \u0111i\u1ec3m ban \u0111\u1ea7u, vi\u1ec7c x\u1ebfp h\u1ea1ng SEO kh\u00e1 r\u00f5 r\u00e0ng, ch\u1eb3ng h\u1ea1n, khi m\u1ed9t trang c\u00f3 nhi\u1ec1u backlink tr\u1ecf t\u1edbi s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 c\u00f3 m\u1ee9c \u0111\u1ed9 uy t\u00edn cao h\u01a1n v\u00e0 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng \u201ctr\u00ean top\u201d c\u1ee7a Google. Khi \u0111\u00f3, c\u00e1c SEOer ch\u1ec9 c\u1ea7n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1eadt nhi\u1ec1u li\u00ean k\u1ebft c\u00f9ng anchor text m\u1ea1nh l\u00e0 \u0111\u00e3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u201c\u0103n ngon ng\u1ee7 y\u00ean\u201d.<\/p>\n

          Nh\u01b0ng \u0111\u00f3 l\u1ea1i l\u00e0 c\u00e2u chuy\u1ec7n trong qu\u00e1 kh\u1ee9. Trong cu\u1ed1n How Google Works (t\u1ea1m dich: Google v\u1eadn h\u00e0nh ra sao?), Eric Schmidt v\u00e0 Jonathan Rosenberg gi\u1ea3i th\u00edch r\u1eb1ng Google \u0111\u00e3 n\u00e2ng c\u1ea5p c\u00e1c thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm t\u1edbi 500 l\u1ea7n\/ n\u0103m. V\u00e0 c\u0169ng theo SEO RoundTable, nh\u00e2n vi\u00ean c\u1ee7a Google \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u cung c\u1ea5p c\u00e1c ph\u1ea3n h\u1ed3i v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm 50 l\u1ea7n\/ ng\u00e0y.<\/p>\n

            \n
          • Mi\u1ebfng b\u00e1nh th\u1ecb ph\u1ea7n b\u1ecb chia nh\u1ecf<\/strong><\/li>\n<\/ul>\n

            M\u1ee5c ti\u00eau c\u1ee7a Google l\u00e0 cung c\u1ea5p nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch cho ng\u01b0\u1eddi d\u00f9ng, v\u00ec l\u1ebd \u0111\u00f3, khi Google ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd nh\u01b0: Google Maps, Google Jobs, Google Mua s\u1eafm v\u00e0 YouTube \u2013 \u0111\u1ea9y c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00e1c xu\u1ed1ng v\u1ecb tr\u00ed th\u1ea5p h\u01a1n, th\u00ec b\u1ea1n c\u0169ng \u0111\u1ed3ng th\u1eddi ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m n\u1ed9i b\u1ed9 c\u1ee7a h\u1ecd.<\/p>\n

            Kh\u00f4ng nh\u1eefng th\u1ebf, b\u1ea1n c\u00f2n \u201cchi\u1ebfn \u0111\u1ea5u\u201d v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn kh\u00e1c v\u1edbi kh\u1ea3 n\u0103ng cung c\u1ea5p nh\u1eefng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm chuy\u00ean bi\u1ec7t h\u01a1n theo t\u1eebng l\u0129nh v\u1ef1c. Ch\u1eb3ng h\u1ea1n, kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 ph\u00f2ng ngh\u1ec9 ch\u1ea5t l\u01b0\u1ee3ng t\u1ea1i Nha Trang qua Traveloka hay Agoda thay v\u00ec Google.<\/p>\n

            \"Agoda<\/p>\n

            Agoda hay c\u00e1c app t\u00ecm ki\u1ebfm chuy\u00ean bi\u1ec7t ch\u00ednh l\u00e0 nguy\u00ean nh\u00e2n thay \u0111\u1ed5i c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a SEO<\/p>\n<\/div>\n

              \n
            • N\u1ebfu c\u1ee9 \u1edf trong v\u00f2ng lu\u1ea9n qu\u1ea9n, b\u1ea1n s\u1ebd th\u1ea5t b\u1ea1i<\/strong><\/li>\n<\/ul>\n

              Thu\u1eadt to\u00e1n c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u00e3 c\u1ed1 t\u00ecnh l\u00e0m cho m\u1ecdi chuy\u1ec7n kh\u00f3 \u0111\u1ec3 nh\u1eadn bi\u1ebft. V\u00e0 cho d\u00f9 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u1ea5y l\u1eddi khuy\u00ean t\u1eeb c\u00e1c chuy\u00ean gia SEO, nh\u01b0ng c\u00e1c \u00fd ki\u1ebfn th\u01b0\u1eddng kh\u00e1 m\u00e2u thu\u1eabn. C\u00f3 th\u1ec3 chuy\u00ean gia n\u00e0o \u0111\u00f3 s\u1ebd khuy\u00ean b\u1ea1n n\u00ean \u0111\u1eb7t c\u00e0ng nhi\u1ec1u th\u1ebb H1 c\u00e0ng t\u1ed1t, nh\u01b0ng m\u1ed9t ng\u01b0\u1eddi kh\u00e1c l\u1ea1i kh\u1eb3ng \u0111\u1ecbnh, t\u1ed1t nh\u1ea5t ch\u1ec9 n\u00ean \u0111\u1eb7t m\u1ed9t th\u1ebb H1. V\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf ch\u1ed7, kh\u00f4ng ph\u1ea3i b\u1ea1n kh\u00f4ng bi\u1ebft n\u00ean l\u00e0m g\u00ec, ch\u1ec9 l\u00e0 kh\u00f4ng th\u1ef1c s\u1ef1 ch\u1eafc ch\u1eafn, c\u00e1ch l\u00e0m n\u00e0o s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3. Thay v\u00e0o \u0111\u00f3, b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 c\u00e2n, \u0111o, \u0111ong v\u00e0 \u0111\u1ebfm m\u1ed9t c\u00e1ch t\u01b0\u01a1ng \u0111\u1ed1i. N\u00f3 gi\u1ed1ng nh\u01b0 c\u00e2u n\u00f3i n\u1ed5i ti\u1ebfng c\u1ee7a Jon Wanamaker, cha \u0111\u1ebb chu\u1ed7i b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i mang t\u00ean \u00f4ng : \u201cM\u1ed9t n\u1eeda s\u1ed1 ti\u1ec1n t\u00f4i d\u00f9ng v\u00e0o qu\u1ea3ng c\u00e1o l\u00e0 l\u00e3ng ph\u00ed. V\u1ea5n \u0111\u1ec1 l\u00e0, t\u00f4i kh\u00f4ng bi\u1ebft \u0111\u00f3 l\u00e0 n\u1eeda n\u00e0o?\u201d.<\/p>\n

                \n
              • Ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng \u201cdi \u0111\u1ed9ng h\u00f3a\u201d<\/strong><\/li>\n<\/ul>\n

                T\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e3 v\u01b0\u1ee3t xa t\u00ecm ki\u1ebfm m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00e2n \u1edf nhi\u1ec1u qu\u1ed1c gia, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng ch\u00ednh l\u00e0 c\u00e1nh c\u1eeda \u0111\u1ea7u ti\u00ean h\u1ecd l\u1ef1a ch\u1ecdn khi c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng Internet. K\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh c\u1ee7a thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u1ecf, g\u1ecdn h\u01a1n v\u00ec v\u1eady truy v\u1ea5n v\u0103n b\u1ea3n tr\u00ean giao di\u1ec7n b\u00e9 h\u01a1n, \u0111i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u1ea3 v\u1ec1 \u00edt k\u1ebft qu\u1ea3 h\u01a1n tr\u00ean m\u1ed7i trang. Trong khi \u0111\u00f3, t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111ang tr\u1edf th\u00e0nh m\u1ed9t c\u00e1ch th\u1ee9c ph\u1ed5 bi\u1ebfn khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhu c\u1ea7u th\u1ef1c hi\u1ec7n truy v\u1ea5n v\u00e0 t\u00e1c v\u1ee5. Tuy nhi\u00ean, \u0111i\u1ec1u b\u1ea5t l\u1ee3i l\u00e0 c\u00e1c tr\u1ee3 l\u00fd \u1ea3o nh\u01b0 Siri v\u00e0 Alexa d\u01b0\u1eddng nh\u01b0 c\u00f3 xu h\u01b0\u1edbng ch\u1ec9 g\u1ee3i \u00fd m\u1ed9t k\u1ebft qu\u1ea3. \u0110\u00e2y ch\u00ednh l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c SEOer kh\u00f4ng n\u00ean b\u1ecf qua \u0111\u00f3 ch\u00ednh l\u00e0 Siri v\u00e0 Alexa kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Bing, Yahoo ho\u1eb7c Google \u0111\u1ec3 cung c\u1ea5p k\u1ebft qu\u1ea3. \u201cC\u00e1c tr\u1ee3 l\u00fd \u1ea3o kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o Google, \u0111i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u1ee3 l\u00fd \u1ea3o c\u0169ng s\u1ebd kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm\u201d, Labunksi \u2013 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Rank Secure, chuy\u00ean gia SEO h\u00e0ng \u0111\u1ea7u chia s\u1ebb.<\/p>\n

                C\u00f9ng v\u1edbi \u0111\u00f3, g\u1ea7n \u0111\u00e2y Google \u0111\u00e3 cho ra m\u1eaft AMP (Accelerated Mobile Pages \u2013 lo\u1ea1i trang d\u00e0nh ri\u00eang cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng, gi\u00fap qu\u00e1 tr\u00ecnh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng nhanh \u0111\u1ebfn m\u1ee9c \u201cngay l\u1eadp t\u1ee9c\u201d khi b\u1ea1n click v\u00e0o m\u1ed9t k\u1ebft qu\u1ea3 tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm) ch\u00ednh l\u00e0 b\u1eb1ng ch\u1ee9ng cho th\u1ea5y h\u1ecd \u0111\u00e3 ti\u00ean \u0111o\u00e1n \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng chuy\u1ec3n t\u1eeb tr\u00ecnh duy\u1ec7t m\u00e1y t\u00ednh sang t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

                T\u1eadp trung v\u00e0o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng thay v\u00ec nh\u1ed3i t\u1eeb kho\u00e1 \u2013 h\u01b0\u1edbng \u0111i b\u1ec1n v\u1eefng<\/h2>\n

                Sau khi \u0111\u00e3 ph\u00e2n t\u00edch chi ti\u1ebft nh\u1eefng thay \u0111\u1ed5i v\u1ec1 xu h\u01b0\u1edbng c\u1ee7a SEO, c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0: th\u01b0\u01a1ng hi\u1ec7u n\u00ean l\u00e0m g\u00ec? N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u00e1nh l\u1eeba c\u1ea3 h\u1ec7 th\u1ed1ng v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1ea7m t\u01b0\u1edfng r\u1eb1ng website c\u1ee7a b\u1ea1n \u0111ang s\u1edf h\u1eefu nh\u1eefng n\u1ed9i dung tuy\u1ec7t v\u1eddi, c\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n n\u00ean t\u1ea1o ra n\u00f3.<\/p>\n

                \u0110i\u1ec1u quan tr\u1ecdng h\u01a1n l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn v\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh thay v\u00ec ch\u1ec9 t\u1eadp trung l\u00e0m sao \u0111\u1ec3 t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng \u1edf c\u00e1c v\u1ecb tr\u00ed cao. N\u1ed9i dung li\u00ean quan, ch\u1ea5t l\u01b0\u1ee3ng c\u00f9ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i n\u1ed9i dung t\u1ed1t, \u0111\u1eb7c bi\u1ec7t v\u00e0o th\u1eddi \u0111i\u1ec3m ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm \u0111\u1ebfn n\u1ed9i dung th\u00f4ng qua c\u00e1c k\u00eanh nh\u01b0 m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ch\u1eafc ch\u1eafn s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3.<\/p>\n

                C\u00f2n \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, th\u1eddi gian tr\u00ean trang khi ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung (time on site) cao c\u0169ng l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng. H\u1ecd s\u1ebd r\u1ea5t h\u00e0i l\u00f2ng khi website cung c\u1ea5p n\u1ed9i dung tuy\u1ec7t v\u1eddi trong khi \u0111\u00f3 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd ghi nh\u1eadn site c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c m\u1ea1nh m\u1ebd.<\/p>\n

                C\u00f9ng v\u1edbi \u0111\u00f3, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean site c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ed1c \u0111\u1ed9 load site c\u00f3 \u0111\u1ee7 nhanh kh\u00f4ng? N\u00f3 c\u00f3 t\u1ed1i \u01b0u tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng? G\u1ea7n \u0111\u00e2y b\u1ea1n c\u00f3 b\u1ecb hack kh\u00f4ng? \u0110\u1eebng qu\u00ean ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan t\u1edbi t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Google Webmaster Tools hay Bing Webmaster Tools.<\/p>\n

                \"Ph\u00e2n<\/p>\n

                Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan t\u1edbi t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Google Webmaster Tools \u0111\u1ec3 t\u00ecm c\u00f3 m\u00ecnh m\u1ed9t h\u01b0\u1edbng \u0111i hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/p>\n<\/div>\n

                Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng t\u1ea1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec7t v\u1eddi n\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n s\u1ebd g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf v\u00e0o vi\u1ec7c \u1ea3nh h\u01b0\u1edfng t\u1edbi vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng c\u00f3 l\u1ef1a ch\u1ecdn t\u00ean th\u01b0\u01a1ng hi\u1ec7u cu\u1ea3 b\u1ea1n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm hay kh\u00f4ng?<\/p>\n

                Cu\u1ed1i c\u00f9ng, nh\u1eefng c\u00f4ng vi\u1ec7c SEO c\u01a1 b\u1ea3n v\u1eabn c\u00f2n kh\u00e1 c\u1ea7n thi\u1ebft. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o th\u1ee9 h\u1ea1ng t\u1eeb kho\u00e1 nh\u01b0ng l\u1ea1i qu\u00ean r\u1eb1ng tr\u01b0\u1edbc khi Google c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp th\u1ee9 h\u1ea1ng, n\u00f3 ph\u1ea3i thu th\u1eadp \u0111\u1ee7 th\u00f4ng tin v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c v\u1ec1 trang web. V\u00ec l\u1ebd \u0111\u00f3 h\u00e3y ki\u1ec3m tra l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c con bot c\u1ee7a Google c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thu th\u1eadp d\u1eef li\u1ec7u tr\u00ean site c\u1ee7a b\u1ea1n.<\/p>\n

                V\u00e0 c\u00f3 th\u1ef1c s\u1ef1 SEO truy\u1ec1n th\u1ed1ng s\u1ebd ch\u1ebft?<\/h2>\n

                SEO truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 s\u1ebd ch\u1ebft, nh\u01b0ng t\u01b0 duy SEO th\u00ec kh\u00f4ng. C\u00e1c chuy\u00ean gia v\u1ec1 SEO t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a v\u1edbi m\u1ed9t m\u1ee5c \u0111\u00edch: \u0111\u1ec3 c\u00e1c trang c\u1ee7a h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. H\u1ecd lu\u00f4n t\u00ecm ki\u1ebfm xu h\u01b0\u1edbng m\u1edbi trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh v\u00e0 kh\u00f4ng ng\u1ea1i th\u1eed c\u00e1c chi\u1ebfn thu\u1eadt m\u1edbi n\u1ebfu ch\u00fang g\u00f3p ph\u1ea7n c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng. S\u1ef1 \u00e1m \u1ea3nh c\u1ee7a h\u1ecd v\u1edbi UX v\u00e0 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng ch\u00ednh l\u00e0 b\u1eb1ng ch\u1ee9ng ho\u00e0n h\u1ea3o. M\u1eb7c d\u00f9 SEOer kh\u00f4ng ph\u1ea3i l\u00e0 nh\u00e0 v\u0103n ho\u1eb7c chuy\u00ean gia l\u1eadp tr\u00ecnh, h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 ki\u00ean nh\u1eabn nghi\u00ean c\u1ee9u \u00fd t\u01b0\u1edfng n\u1ed9i dung v\u00e0 ki\u1ec3m tra m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a c\u00e1c website l\u00e0 \u0111i\u1ec1u h\u1ecd s\u1ebd kh\u00f4ng b\u1ecf qua.<\/p>\n

                C\u00e1c SEOer \u0111\u1eb7c bi\u1ec7t s\u00e1ng t\u1ea1o trong vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c s\u01a1 h\u1edf. Cho d\u00f9 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u00e3 tr\u1edf n\u00ean th\u00f4ng minh h\u01a1n v\u00e0 h\u1ea7u h\u1ebft c\u00e1c k\u1ef9 thu\u1eadt tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 nh\u01b0ng h\u1ecd hi\u1ec3u r\u1eb1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u201cb\u1ed9 \u00f3c\u201d ho\u00e0n h\u1ea3o v\u00e0 s\u1ebd lu\u00f4n lu\u00f4n c\u00f3 c\u00e1ch \u0111\u1ec3 khai th\u00e1c s\u01a1 h\u1edf. Nh\u1eefng tin t\u1ee9c l\u00e1 c\u1ea3i, gi\u1eadt g\u00e2n l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh. T\u1ea1i sao c\u00e1c b\u00e0i vi\u1ebft t\u1eeb nh\u1eefng ngu\u1ed3n \u0111\u00e1ng th\u1ea5t v\u1ecdng nh\u01b0 th\u1ebf l\u1ea1i c\u00f3 th\u1ec3 x\u1ebfp h\u1ea1ng cao nh\u01b0 v\u1eady? \u0110\u00f3 m\u1ed9t ph\u1ea7n l\u00e0 do m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

                Khi SEO ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i, s\u1ebd lu\u00f4n c\u00f3 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. Li\u1ec7u m\u1ed9t t\u1eeb kh\u00f3a c\u00f3 th\u1ec3 x\u1ebfp \u1edf th\u1ee9 h\u1ea1ng cao khi b\u1ea1n kh\u00f4ng t\u1ed1i \u01b0u h\u00f3a? Li\u1ec7u m\u1ed9t website c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t m\u00e0 kh\u00f4ng c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c SEO? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 \u0111\u01a1n gi\u1ea3n nh\u01b0ng kh\u00f4ng d\u1ec5 d\u00e0ng. Tuy nhi\u00ean, c\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m ch\u1ee7 \u2013 h\u00e3y t\u1eadp trung v\u00e0o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng: x\u00e2y d\u1ef1ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o s\u1ef1 tin c\u1eady cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, \u0111\u00e1p \u1ee9ng tr\u1ecdn v\u1eb9n nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng h\u1ea5p d\u1eabn. SEO kh\u00f4ng c\u00f2n l\u00e0 nh\u1eefng quy t\u1eafc. Thay v\u00e0o \u0111\u00f3, n\u00f3 ch\u00ednh l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i \u0111\u00e1nh \u0111\u1ed5i: gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm mang l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a hay tr\u1edf th\u00e0nh m\u1ed9t spammer? Quy\u1ebft \u0111\u1ecbnh l\u00e0 \u1edf b\u1ea1n.<\/p>\n

                Theo Skyword.com\u00a0v\u00e0 Huffingtonpost.com<\/em><\/p>\n

                B\u00e0i li\u00ean quan:<\/em><\/p>\n

                  \n
                • Chi\u1ebfn l\u01b0\u1ee3c Google Analytics \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a SEO<\/em><\/li>\n
                • SEO v\u00e0 PPC: Ch\u1ecdn g\u00ec cho \u0111\u00fang?\u00a0<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                  L\u00fac n\u00e0y, \u0111i\u1ec1u ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1 cao \u0111\u00f3 ch\u00ednh l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u1eb7c bi\u1ec7t tinh g\u1ecdn. V\u00ec h\u1ecd r\u1ea5t l\u01b0\u1eddi n\u00ean h\u1ecd mu\u1ed1n nh\u1eefng th\u1ee9 si\u00eau \u0111\u01a1n gi\u1ea3n v\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u c\u00f4ng s\u1ee9c. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao m\u1ed9t s\u1ed1 chuy\u00ean gia h\u00e0ng \u0111\u1ea7u \u0111ang nh\u1eadn \u0111\u1ecbnh r\u1eb1ng, SEO truy\u1ec1n th\u1ed1ng \u0111ang d\u1ea7n b\u1ecb so\u00e1n ng\u00f4i v\u01b0\u01a1ng. Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang ta h\u00e3y c\u00f9ng theo ch\u00e2n Fant \u2013 m\u1ed9t chuy\u00ean gia SEO d\u00e0y d\u1ea1n kinh nghi\u1ec7m \u0111\u1ec3 h\u00ecnh dung r\u00f5 h\u01a1n v\u1ec1 s\u1ef1 thay \u0111\u1ed5i quan tr\u1ecdng, c\u00f3 l\u1ebd s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p trong th\u1eddi gian ng\u1eafn s\u1eafp t\u1edbi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55566"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55566"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55566\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}