{"id":55572,"date":"2023-12-20T15:12:43","date_gmt":"2023-12-20T08:12:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/go-roi-8-cau-hoi-pho-bien-nhat-trong-content-marketing.html"},"modified":"2023-12-20T15:12:43","modified_gmt":"2023-12-20T08:12:43","slug":"go-roi-8-cau-hoi-pho-bien-nhat-trong-content-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/go-roi-8-cau-hoi-pho-bien-nhat-trong-content-marketing.html","title":{"rendered":"\u201cG\u1ee1 r\u1ed1i\u201d 8 c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn nh\u1ea5t trong content marketing"},"content":{"rendered":"
Content marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c trong th\u1eddi \u0111\u1ea1i truy\u1ec1n th\u00f4ng s\u1ed1.Tuy v\u1eady, v\u1eabn c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra v\u1edbi nh\u1eefng \u201ct\u00e2n binh\u201d c\u1ee7a\u00a0content marketing. H\u00e3y c\u00f9ng Subiz \u201cgi\u1ea3i m\u00e3\u201d 8 m\u1ea3nh gh\u00e9p trong th\u1ebf gi\u1edbi content marketing d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

#1. T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng content marketing? L\u1ee3i \u00edch \u0111em \u0111\u1ebfn l\u00e0 g\u00ec?<\/h2>\n

Content marketing l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh m\u00e0 \u1edf \u0111\u00f3 b\u1ea1n cung c\u1ea5p nh\u1eefng th\u00f4ng tin th\u1ef1c s\u1ef1 h\u1eefu \u00edch v\u00e0 c\u00f3 li\u00ean quan t\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 gi\u00fap h\u1ecd trong vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. Content marketing c\u00f3 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c c\u00e1ch marketing truy\u1ec1n th\u1ed1ng b\u1edfi g\u1ed3m c\u00e1c b\u00e0i b\u00e1o mang t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng, e-book, video v\u00e0 webinar tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n \u0111\u00e1ng tin c\u1eady, c\u00f4ng ty s\u1ebd d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 g\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh \u1edf h\u1ecd. Cu\u1ed1i c\u00f9ng, ni\u1ec1m tin n\u00e0y cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u tr\u1ee5 v\u1eefng trong m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng tr\u01b0\u1edfng ch\u1ee7 \u0111\u1ed9ng, t\u01b0\u01a1ng t\u00e1c m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ea1t l\u1ee3i nhu\u1eadn kh\u1ea3 quan.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 nguy\u00ean nh\u00e2n ch\u00ednh th\u00fac \u0111\u1ea9y c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng content marketing:<\/p>\n

\u0110\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u00ecm th\u1ea5y<\/h3>\n

M\u1ecdi ng\u01b0\u1eddi lu\u00f4n \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi v\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google v\u00e0 h\u1eb3n nhi\u00ean b\u1ea1n s\u1ebd mu\u1ed1n xu\u1ea5t hi\u1ec7n trang \u0111\u1ea7u k\u1ebft qu\u1ea3. Tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi th\u00f4ng qua b\u00e0i \u0111\u0103ng blog, e-book, video v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c n\u1ed9i dung kh\u00e1c l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 bi\u1ebfn \u0111i\u1ec1u n\u00e0y th\u00e0nh hi\u1ec7n th\u1ef1c. T\u1ea5t nhi\u00ean, xu\u1ea5t hi\u1ec7n m\u1edbi ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean, nh\u01b0ng n\u1ebfu khong l\u00e0m t\u1ed1t b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean n\u00e0y, b\u1ea1n s\u1ebd kh\u00f3 l\u00f2ng \u0111em l\u1ea1i l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng. River Pools and Spas \u0111\u00e3 thay \u0111\u1ed5i nh\u1eadn di\u1ec7n t\u1eeb \u201c\u0111\u01a1n v\u1ecb l\u1eafp \u0111\u1eb7t b\u1ec3 b\u01a1i\u201d th\u00e0nh \u201cnh\u1eefng chuy\u00ean gia gi\u1ecfi nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi v\u1ec1 b\u1ec3 b\u01a1i k\u00ednh\u201d. Ti\u1ebfp sau \u0111\u00f3, h\u1ecd b\u1eaft \u0111\u1ea7u tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng trong c\u00e1c b\u00e0i \u0111\u0103ng blog.<\/p>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n

N\u1ed9i dung c\u1ee7a b\u1ea1n ch\u1ec9 gi\u00e1 tr\u1ecb khi c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng muc ti\u00eau v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng sau: \u0111\u0103ng k\u00fd theo d\u00f5i, tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng, l\u00e0 \u201c\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u\u201d (lan t\u1ecfa s\u1ef1 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u t\u1edbi nh\u1eefng ng\u01b0\u1eddi xung quanh) v\u00e0 l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 c\u1ea3 3 \u0111i\u1ec1u tr\u00ean. Khi b\u1ea1n c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng l\u1eafng nghe, chi\u1ebfn l\u01b0\u1ee3c content marketing \u0111\u00fang \u0111\u1eafn s\u1ebd gi\u00fap b\u1ea1n t\u0103ng doanh s\u1ed1, thu th\u1eadp \u0111\u01b0\u1ee3c c\u00e1c insight gi\u00e1 tr\u1ecb v\u00e0 \u201ck\u00edch ho\u1ea1t\u201d nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd theo d\u00f5i nhi\u1ec7t t\u00ecnh nh\u1ea5t v\u00e0 c\u00e1c \u201c\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u\u201d. Sony\u2019s Alpha Universe l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng li\u00ean quan t\u1edbi n\u1ed9i dung d\u00e0nh cho c\u00e1c nhi\u1ebfp \u1ea3nh gia chuy\u00ean nghi\u1ec7p. M\u1ee5c \u0111\u00edch c\u1ee7a trang n\u00e0y l\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 d\u00f2ng m\u00e1y \u1ea3nh Alpha c\u1ee7a Sony. Tuy nhi\u00ean, n\u1ec1n t\u1ea3ng l\u1ea1i kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Sony m\u00e0 c\u00f2n cung c\u1ea5p n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u1ec1 \u201ct\u1ea5t t\u1ea7n t\u1eadt\u201d nh\u1eefng th\u1ee9 li\u00ean quan t\u1edbi nhi\u1ebfp \u1ea3nh. Sau khi kh\u1edfi \u0111\u1ea7u v\u1edbi m\u1ed9t trang blog, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 m\u1edf r\u1ed9ng ra m\u1ea3ng \u00e2m thanh (podcast) v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh hu\u1ea5n luy\u1ec7n.<\/p>\n

\"Content<\/p>\n

Giao di\u1ec7n Sony\u2019s Alpha Universe<\/p>\n<\/div>\n

\u0110\u1ec3 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi<\/h3>\n

Th\u00fac \u0111\u1ea9y l\u1ee3i nhu\u1eadn l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh y\u1ebfu \u0111\u1ed1i v\u1edbi nhi\u1ec1u marketer v\u00e0 content marketing c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. Khi b\u1ea1n x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 lu\u00f4n mu\u1ed1n l\u1eafng nghe t\u1eeb b\u1ea1n, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng mua nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n h\u01a1n.<\/p>\n

\u0110\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed<\/h3>\n

C\u00e1c t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng content marketing b\u1edfi h\u1ecd c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y k\u1ebft qu\u1ea3 t\u01b0\u01a1ng \u0111\u1ed3ng, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 t\u1ed1t h\u01a1n khi so s\u00e1nh v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing truy\u1ec1n th\u1ed1ng. Jyske Bank l\u00e0 ng\u00e2n h\u00e0ng l\u1edbn nh\u1ea5t \u0110an M\u1ea1ch m\u00e0 ng\u00e0y nay c\u00e1c ch\u1ee9c n\u0103ng kh\u00f4ng kh\u00e1c g\u00ec m\u1ed9t c\u00f4ng ty truy\u1ec1n th\u00f4ng. C\u00f4ng ty b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng content marketing b\u1edfi h\u1ecd \u0111\u00e3 t\u1eebng ph\u1ea3i tr\u1ea3 m\u1ed9t kho\u1ea3n ti\u1ec1n l\u1edbn \u0111\u1ec3 t\u00e0i tr\u1ee3 cho nhi\u1ec1u b\u00ean nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c danh ti\u1ebfng. Thay v\u00ec t\u1eadp trung ti\u1ec1n v\u00e0o m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t, h\u1ecd \u0111\u00e3 t\u1ea1o n\u00ean Jyskebank.tv, s\u1ea3n xu\u1ea5t c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u00e0i ch\u00ednh h\u1ea5p d\u1eabn, c\u0169ng nh\u01b0 c\u00e1c c\u00e2u chuy\u1ec7n \u0111\u1ea7y c\u1ea3m h\u1ee9ng nh\u1eafm t\u1edbi nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i v\u00e0 doanh nghi\u1ec7p nh\u1ecf. Ng\u00e0y nay, thay v\u00ec \u0111\u1ed5 ti\u1ec1n \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p b\u00ean ngo\u00e0i, Jyske nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ec1 xu\u1ea5t h\u1ee3p t\u00e1c truy\u1ec1n th\u00f4ng t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c. \u0110i\u1ec1u n\u00e0y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 ti\u1ebfp c\u1eadn content marketing m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn.<\/p>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 t\u0103ng doanh thu v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/h3>\n

M\u1ed9t l\u00fd do kh\u00e1c m\u00e0 c\u00e1c c\u00f4ng ty d\u00f9ng t\u1edbi content marketing l\u00e0 b\u1edfi n\u00f3 t\u1ea1o ra nhi\u1ec1u kh\u00e1ch h\u00e0ng trung th\u00e0nh h\u01a1n, \u0111i\u1ec1u n\u00e0y r\u1ea5t ti\u1ec1m n\u0103ng \u0111\u1ec3 t\u0103ng doanh thu th\u00f4ng qua b\u00e1n ch\u00e9o (cross-selling) ho\u1eb7c b\u00e1n gia t\u0103ng (up-selling). \u0110\u1ed3ng th\u1eddi, content marketing c\u0169ng r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng lan t\u1ecfa s\u1ef1 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u t\u1edbi ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

#2. Ph\u1ea3i m\u1ea5t bao l\u00e2u m\u1edbi th\u1ea5y hi\u1ec7u qu\u1ea3 t\u1eeb content marketing?<\/h2>\n

Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1ebd m\u1ea5t t\u1eeb 12 t\u1edbi 24 th\u00e1ng \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 n\u1ebfu h\u1ecd ch\u1ec9 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu\u1ea7n t\u00fay. K\u1ebft h\u1ee3p v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n ho\u1eb7c c\u00e1c k\u1ef9 thu\u1eadt qu\u1ea3ng b\u00e1 c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt th\u1eddi gian ch\u1edd \u0111\u1ee3i. L\u01b0u \u00fd r\u1eb1ng, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u0103ng t\u1ea3i n\u1ed9i dung \u0111\u1ed3ng nh\u1ea5t. S\u1ef1 th\u1ed1ng nh\u1ea5t \u1edf \u0111\u00e2y c\u00f3 ngh\u0129a b\u1ea1n ph\u1ea3i \u0111\u0103ng b\u00e0i tr\u00ean m\u1ed9t l\u1ecbch s\u1eb5n c\u00f3 v\u00e0 vi\u1ec7c n\u00e0y r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, b\u1ea1n n\u00ean t\u1ea1o ra n\u1ed9i dung gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, ngh\u0129a l\u00e0 h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y \u201cthi\u1ebfu v\u1eafng\u201d n\u1ebfu b\u1ea1n ng\u1eebng \u0111\u0103ng t\u1ea3i.<\/p>\n

Ph\u1ea3i khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \"thi\u1ebfu v\u1eafng\" n\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u0103ng t\u1ea3i n\u1ed9i dung<\/p>\n

Ph\u1ea3i khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u201cthi\u1ebfu v\u1eafng\u201d n\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u0103ng t\u1ea3i n\u1ed9i dung<\/p>\n<\/div>\n

#3. C\u00f4ng ty t\u00f4i mu\u1ed1n t\u0103ng doanh s\u1ed1, content marketing hi\u1ec7u qu\u1ea3 trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

Thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nhu c\u1ea7u r\u1ea5t l\u1edbn c\u1ee7a m\u1ecdi c\u00f4ng ty. \u0110i\u1ec1u g\u00ec khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi s\u1eb5n s\u00e0ng cung c\u1ea5p th\u00f4ng tin li\u00ean l\u1ea1c ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u00e1c th\u00f4ng tin c\u00e1 nh\u00e2n chi ti\u1ebft h\u01a1n? N\u1ed9i dung l\u00e0 th\u1ee9 h\u1eefu \u00edch: tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi ho\u1eb7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd theo nh\u1eefng c\u00e1ch kh\u00e1c nhau. N\u1ed9i dung ph\u1ea3i h\u1eefu \u00edch \u0111\u1ebfn m\u1ee9c m\u1ecdi ng\u01b0\u1eddi s\u1eb5n s\u00e0ng trao \u0111\u1ed5i th\u00f4ng tin c\u00e1 nh\u00e2n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c n\u00f3.<\/p>\n

C\u00e0ng ng\u00e0y, ch\u00fang ta c\u00e0ng tin r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi nh\u1ea5n \u0111\u0103ng k\u00fd theo d\u00f5i c\u00f3 nhi\u1ec1u s\u1ee9c \u1ea3nh h\u01b0\u1edfng h\u01a1n t\u1edbi doanh s\u1ed1. S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i \u1edf \u0111\u00e2y l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t ng\u01b0\u1eddi s\u1eb5n s\u00e0ng ti\u1ebft l\u1ed9 th\u00f4ng tin c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cho h\u1ecd. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng cho th\u1ea5y h\u1ecd mu\u1ed1n c\u00f3 nh\u1eefng cu\u1ed9c \u0111\u1ed1i tho\u1ea1i xa h\u01a1n trong t\u01b0\u01a1ng lai v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Tr\u00ean th\u1ef1c t\u1ebf, h\u1ecd th\u1eadm ch\u00ed c\u00f2n ch\u1eb3ng c\u00f3 ch\u00fat h\u1ee9ng th\u00fa n\u00e0o v\u1edbi s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p.<\/p>\n

M\u1eb7t kh\u00e1c, m\u1ed9t ng\u01b0\u1eddi \u0111\u0103ng k\u00fd theo d\u00f5i l\u00e0 ng\u01b0\u1eddi \u0111\u0103ng nh\u1eadp \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 giao ti\u1ebfp th\u01b0\u1eddng xuy\u00ean t\u1eeb b\u1ea1n b\u1edfi h\u1ecd tin r\u1eb1ng b\u1ea1n cung c\u1ea5p cho h\u1ecd nh\u1eefng th\u1ee9 gi\u00e1 tr\u1ecb. V\u1edbi l\u00fd do \u0111\u00f3, b\u1ea1n s\u1ebd ti\u1ebfp t\u1ee5c cung c\u1ea5p gi\u00e1 tr\u1ecb n\u00e0y cho h\u1ecd v\u01b0\u1ee3t ra kh\u1ecfi nh\u1eefng t\u01b0\u01a1ng t\u00e1c ban \u0111\u1ea7u. Thay \u0111\u1ed5i suy ngh\u0129 t\u1eeb \u201cthu th\u1eadp kh\u00e1ch h\u00e0ng m\u1edbi\u201d th\u00e0nh \u201cki\u1ebfm t\u00ecm nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd theo d\u00f5i\u201d s\u1ebd l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn v\u01b0\u1ee3t b\u1eadc.<\/p>\n

#4. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng v\u1edbi content marketing?<\/h2>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t khi h\u1ecd s\u1eed d\u1ee5ng n\u1ed9i dung \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u1eadp kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch:<\/p>\n

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  • Ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u1eadp trung<\/li>\n
  • Ch\u1ecdn m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 \u0111\u0103ng t\u1ea3i n\u1ed9i dung (v\u00ed d\u1ee5 blog ho\u1eb7c chu\u1ed7i video)<\/li>\n
  • \u0110\u0103ng t\u1ea3i n\u1ed9i dung th\u1ed1ng nh\u1ea5t trong m\u1ed9t th\u1eddi gian \u0111\u1ee7 d\u00e0i<\/li>\n<\/ul>\n

    T\u1eadp trung v\u00e0o m\u1ed9t d\u1ea1ng\u00a0n\u1ed9i dung tr\u01b0\u1edbc khi ph\u00e2n lo\u1ea1i s\u1ebd gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u00e2n chia ngu\u1ed3n l\u1ef1c qu\u00e1 nhi\u1ec1u tr\u01b0\u1edbc khi th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc nhu c\u1ea7u c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd theo d\u00f5i. H\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng. S\u1ef1 ph\u00e2n t\u1ea7ng theo d\u00f5i (The Subscription Hierarchy) cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn h\u1eefu \u00edch v\u1ec1 nh\u1eefng lo\u1ea1i ng\u01b0\u1eddi \u0111\u0103ng k\u00fd theo d\u00f5i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat tr\u00ean m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn c\u0169ng nh\u01b0 gi\u00e1 tr\u1ecb m\u00e0 m\u1ed7i ki\u1ec3u kh\u00e1ch h\u00e0ng \u0111em l\u1ea1i cho b\u1ea1n. N\u1ebfu ch\u01b0a bao gi\u1edd c\u00f3 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ri\u00eang, h\u00e3y ch\u00fa \u00fd t\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd nh\u1eadn email, nh\u1ea5n like fanpage ho\u1eb7c follow tr\u00ean Instagram.<\/p>\n

    Khi b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng, b\u1ea1n n\u00ean c\u00e2n nh\u1eafc t\u1edbi nh\u1eefng l\u1ee3i \u00edch c\u1ea1nh tranh m\u00e0 c\u00f4ng ty s\u1edf h\u1eefu. Li\u1ec7u c\u00f3 b\u1ea5t c\u1ee9 kho\u1ea3ng tr\u1ed1ng mang t\u00ednh th\u00f4ng tin n\u00e0o t\u1ed3n t\u1ea1i \u1edf nh\u1eefng n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn trong th\u1ecb tr\u01b0\u1eddng hay kh\u00f4ng? V\u00ed d\u1ee5, b\u1ea1n \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m li\u00ean quan t\u1edbi c\u00f4ng ngh\u1ec7 trong marketing v\u00e0 b\u1ea1n \u0111\u00e3 cung c\u1ea5p ki\u1ebfn th\u1ee9c cho kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng blog. B\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc ph\u00e1t h\u00e0nh t\u1ea1p ch\u00ed in \u1ea5n, c\u00e1c video h\u01b0\u1edbng d\u1eabn c\u00e1ch l\u00e0m ho\u1eb7c radio. Cu\u1ed1i c\u00f9ng, c\u1ea7n hi\u1ec3u r\u1eb1ng b\u1ea1n v\u00e0 c\u00f4ng ty c\u00f3 s\u1eb5n ngu\u1ed3n nh\u00e2n l\u1ef1c \u1edf \u0111\u00e2u. B\u1ea1n c\u00f3 nh\u1eefng nh\u00e2n vi\u00ean t\u00e0i gi\u1ecfi trong vi\u1ec7c l\u00e0m video, c\u00f3 ti\u1ec1m n\u0103ng t\u1ea1o ra nh\u1eefng video Youtube \u201ctri\u1ec7u view\u201d hay kh\u00f4ng? Hay \u201cth\u1ee7 l\u0129nh\u201d r\u1ea5t gi\u1ecfi trong vi\u1ec7c d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh ngh\u1ec1 v\u00e0 x\u1ee9ng \u0111\u00e1ng xu\u1ea5t hi\u1ec7n trong c\u00e1c qu\u1ea3ng c\u00e1o radio? B\u1ea5t k\u1ec3 b\u1ea1n l\u00e0m g\u00ec, h\u00e3y l\u01b0u \u00fd v\u1ec1 t\u00ednh \u0111\u1ed3ng nh\u1ea5t n\u1ebfu mu\u1ed1n duy tr\u00ec s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    #5. L\u00e0m sao \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a content marketing?<\/h2>\n

    Tr\u01b0\u1edbc h\u1ebft, b\u1ea1n c\u1ea7n \u0111\u1ecbnh ngh\u0129a \u201cth\u00e0nh c\u00f4ng\u201d \u0111\u1ed1i v\u1edbi c\u00f4ng ty l\u00e0 g\u00ec, sau \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng kh\u00eda c\u1ea1nh \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung. N\u1ebfu b\u1ea1n v\u1eabn kh\u00f4ng ch\u1eafc ch\u1eafn n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u, h\u00e3y \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch \u201cki\u1ec3m tra\u201d \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng l\u00e2u nay v\u00e0 x\u00e1c \u0111\u1ecbnh r\u1eb1ng h\u00e0nh vi c\u1ee7a h\u1ecd c\u00f3 thay \u0111\u1ed5i so v\u1edbi khi ch\u01b0a tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng hay kh\u00f4ng. V\u00ed d\u1ee5, nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd theo d\u00f5i c\u00f3 ti\u00eau nhi\u1ec1u ti\u1ec1n h\u01a1n cho m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ed1 \u0111\u1ecbnh? H\u1ecd c\u00f3 xu h\u01b0\u1edbng c\u1ed1ng hi\u1ebfn nhi\u1ec1u h\u01a1n cho thuong hi\u1ec7u? B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a content marketing.<\/p>\n

    \"Ti\u00eau<\/p>\n

    Ti\u00eau ch\u00ed x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a content marketing<\/p>\n<\/div>\n

    #6. T\u1ea1i sao m\u1ed9t s\u1ed1 c\u00f4ng ty th\u00e0nh c\u00f4ng v\u1edbi content marketing trong khi s\u1ed1 kh\u00e1c l\u1ea1i kh\u00f4ng?<\/h2>\n

    S\u1ebd kh\u00f4ng c\u00f3 m\u1ed9t s\u1ef1 \u201cth\u1eafng ch\u1eafc\u201d n\u00e0o trong content marketing. Content marketing kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 b\u1ea1n ch\u1ec9 c\u1ea7n cam k\u1ebft l\u00e0 s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. N\u1ebfu b\u1ea1n kh\u00f4ng chu\u1ea9n b\u1ecb cho m\u1ed9t s\u1ef1 \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac, d\u00e0i h\u1ea1n, b\u1ea1n s\u1ebd kh\u00f3 thu \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1eeb content marketing. Nh\u1eefng marketer h\u00e0ng \u0111\u1ea7u s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 \u201cqu\u00e2n b\u00e0i\u201d n\u00e0y l\u00e0 do h\u1ecd:<\/p>\n

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    • L\u1eadp chi\u1ebfn d\u1ecbch content marketing b\u00e0i b\u1ea3n<\/li>\n
    • C\u00f3 \u0111\u1ecbnh ngh\u0129a r\u00f5 r\u00e0ng v\u1ec1 th\u00e0nh c\u00f4ng trong marketing<\/li>\n
    • T\u1ea1o ra nh\u1eefng n\u1ed9i dung \u201c\u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb\u201d<\/li>\n
    • Th\u1ef1c t\u1ebf v\u1ec1 nh\u1eefng g\u00ec content marketing c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 th\u1eddi gian ph\u1ea3i \u0111\u00e1nh \u0111\u1ed5i<\/li>\n
    • T\u1eadp trung v\u00e0o ph\u01b0\u01a1ng ph\u00e1p<\/li>\n<\/ul>\n

      #7. L\u00e0m sao \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00f4ng ty c\u00f3 n\u00ean x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng n\u1ed9i dung?<\/h2>\n

      Tr\u01b0\u1edbc khi b\u1ea1n \u0111\u1eb7t vi\u00ean g\u1ea1ch n\u1ec1n m\u00f3ng cho b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec, h\u00e3y d\u00e0nh th\u1eddi gian ph\u00e2n t\u00edch c\u00e1c b\u00ean kh\u00e1c c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng \u0111\u1ed3ng hay kh\u00f4ng. B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m h\u00e0ng th\u00e1ng, th\u1eadm ch\u00ed h\u00e0ng n\u0103m tr\u1eddi b\u1eb1ng c\u00e1ch b\u1ecf ti\u1ec1n \u0111\u1ec3 mua. \u0110\u00f3 l\u00e0 c\u00e1ch c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng v\u1eabn th\u01b0\u1eddng l\u00e0m.<\/p>\n

      Tr\u01b0\u1edbc khi b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng n\u1ed9i dung nh\u01b0 t\u1ea1p ch\u00ed, k\u00eanh radio hay s\u1ef1 ki\u1ec7n, h\u00e3y kh\u00f4ng d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u201cb\u1eaft \u0111\u1ea7u\u201d. B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean ti\u1ebfp c\u1eadn quy\u1ebft \u0111\u1ecbnh mua ho\u1eb7c x\u00e2y m\u1edbi lu\u00f4n l\u00e0 kh\u1ea3o s\u00e1t nh\u1eefng nh\u00e2n t\u1ed1 s\u1eb5n c\u00f3. \u0110\u00e3 c\u00f3 ai x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng? \u0110\u00e3 c\u00f3 ai l\u00e0m r\u1ea5t t\u1ed1t vi\u1ec7c giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/p>\n

      B\u1ea1n kh\u00f4ng n\u00ean ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng m\u00e0 n\u00ean c\u00e2n nh\u1eafc mua c\u00e1c trang blog \u0111\u00ecnh \u0111\u00e1m ho\u1eb7c n\u1ec1n t\u1ea3ng t\u1eeb ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng. B\u1ea5t c\u1ee9 d\u1ea1ng c\u01a1 h\u1ed9i n\u00e0o b\u1ea1n \u0111ang ch\u00fa \u00fd t\u1edbi, h\u00e3y lu\u00f4n ghi nh\u1edb nh\u1eefng n\u01a1i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 \u1edf \u0111\u00e2u. H\u00e3y bao g\u1ed3m t\u1ea1p ch\u00ed, \u0111\u1ecba ch\u1ec9 blog, chu\u1ed7i video v\u00e0 s\u1ef1 ki\u1ec7n. Sau \u0111\u00f3, nghi\u00ean c\u1ee9u k\u1ef9 t\u1eebng n\u1ec1n t\u1ea3ng, xem l\u1ea1i nh\u1eefng s\u1ef1 \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 th\u1ee9 \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0:<\/p>\n

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      • H\u1ecd c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u0103ng k\u00fd theo d\u00f5i?<\/li>\n
      • H\u1ecd c\u00f3 \u0111ang nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n?<\/li>\n
      • S\u1ee9 m\u1ec7nh c\u1ee7a h\u1ecd c\u00f3 kh\u1edbp v\u1edbi c\u00f4ng ty b\u1ea1n?<\/li>\n
      • Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n
      • N\u1ec1n t\u1ea3ng n\u00e0y t\u1ea1o ra l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch n\u00e0o?<\/li>\n<\/ul>\n

        #8. \u201cNh\u1eadp m\u00f4n\u201d content marketing, n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/h2>\n

        N\u1ebfu l\u00e0 \u201ct\u00e2n binh\u201d trong content marketing, b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c l\u00ean chi\u1ebfn l\u01b0\u1ee3c, ngay c\u1ea3 khi \u0111\u00f3 l\u00e0 m\u1ed9t m\u1eabu \u0111\u01a1n gi\u1ea3n. T\u1ed1i thi\u1ec3u, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n

          \n
        • Ch\u00fang ta \u0111ang gi\u00fap \u0111\u1ee1\/\u0111\u1ecbnh h\u01b0\u1edbng ai? (Hay ch\u00ednh l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Nh\u1ea5n m\u1ea1nh v\u00e0o kh\u00eda c\u1ea1nh \u201cgi\u00fap \u0111\u1ee1\u201d thay v\u00ec \u201cnh\u1eafm \u0111\u1ebfn\u201d. T\u1ea1o ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd gi\u00fap b\u1ea1n l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y).<\/li>\n
        • Ch\u00fang ta gi\u00fap h\u1ecd b\u1eb1ng c\u00e1ch n\u00e0o m\u00e0 kh\u00f4ng ai c\u00f3 th\u1ec3 l\u00e0m t\u01b0\u01a1ng t\u1ef1? (Hay ch\u00ednh l\u00e0 \u201cs\u1ee9c m\u1ea1nh n\u1ed9i l\u1ef1c\u201d c\u1ee7a n\u1ed9i dung)<\/li>\n
        • L\u00e0m sao ch\u00fang ta bi\u1ebft content marketing \u0111em \u0111\u1ebfn th\u00e0nh c\u00f4ng? (\u1ede \u0111\u00e2y, b\u1ea1n n\u00ean li\u1ec7t k\u00ea c\u00e1c m\u1ee5c ti\u00eau kinh doanh gi\u00fap x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c)<\/li>\n<\/ul>\n

          Khi b\u1ea1n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi k\u1ec3 tr\u00ean, h\u00e3y b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng b\u1ea3n k\u1ebf ho\u1ea1ch \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi content marketing. B\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng b\u01b0\u1edbc sau:<\/p>\n

            \n
          • X\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh \u2013 m\u1ee5c \u0111\u00edch c\u1ee7a content marketing: B\u1ea1n n\u00ean chia s\u1ebb \u0111i\u1ec1u n\u00e0y r\u1ed9ng r\u00e3i t\u1edbi nh\u1eefng ng\u01b0\u1eddi trong nh\u00f3m ph\u1ee5 tr\u00e1ch n\u1ed9i dung. S\u1ee9 m\u1ec7nh n\u00ean tr\u1ea3 l\u1eddi 3 c\u00e2u h\u1ecfi:<\/li>\n<\/ul>\n
              \n
            1. B\u1ea1n \u0111ang \u0111\u1ecbnh h\u01b0\u1edbng ai?<\/li>\n
            2. B\u1ea1n s\u1ebd l\u00e0m g\u00ec \u0111\u1ec3 truy\u1ec1n t\u1ea3i nh\u1eefng th\u1ee9 kh\u00f4ng ai c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c?<\/li>\n
            3. N\u1ed9i dung c\u00f3 t\u00e1c \u0111\u1ed9ng th\u1ebf n\u00e0o \u0111\u1ebfn cu\u1ed9c s\u1ed1ng kh\u00e1ch h\u00e0ng?<\/li>\n<\/ol>\n
                \n
              • Ch\u1ecdn 1 lo\u1ea1i n\u1ed9i dung v\u00e0 1 n\u1ec1n t\u1ea3ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u: Xem l\u1ea1i c\u00e2u h\u1ecfi: \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng v\u1edbi content marketing?\u201d<\/li>\n<\/ul>\n

                Theo\u00a0Content Marketing Institute<\/em><\/p>\n

                B\u00e0i li\u00ean quan:<\/em><\/p>\n

                  \n
                • Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung: T\u1ef1 nhi\u00ean hay tr\u1ea3 ti\u1ec1n?<\/em><\/li>\n
                • S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh tr\u1ef1c quan cho Content Marketing<\/em><\/li>\n
                • Content Marketing \u2013 Chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft y\u1ebfu cho m\u1ecdi doanh nghi\u1ec7p<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                  Content marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c trong th\u1eddi \u0111\u1ea1i truy\u1ec1n th\u00f4ng s\u1ed1.Tuy v\u1eady, v\u1eabn c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra v\u1edbi nh\u1eefng \u201ct\u00e2n binh\u201d c\u1ee7a\u00a0content marketing. H\u00e3y c\u00f9ng Subiz \u201cgi\u1ea3i m\u00e3\u201d 8 m\u1ea3nh gh\u00e9p trong th\u1ebf gi\u1edbi content marketing d\u01b0\u1edbi \u0111\u00e2y. #1. T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng content marketing? […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55572"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55572"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55572\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}