{"id":5558,"date":"2023-11-29T19:56:54","date_gmt":"2023-11-29T19:56:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5558"},"modified":"2023-12-21T11:01:54","modified_gmt":"2023-12-21T04:01:54","slug":"nghe-thuat-ke-chuyen-trong-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nghe-thuat-ke-chuyen-trong-xay-dung-thuong-hieu.html","title":{"rendered":"Ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

1. T\u00ecm hi\u1ec3u v\u1ec1 storytelling<\/b><\/span><\/h2>\n

Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1i ni\u1ec7m storytelling l\u00e0 g\u00ec v\u00e0 t\u1eeb \u0111\u00e2u m\u00e0 ph\u01b0\u01a1ng ph\u00e1p marketing th\u01b0\u01a1ng hi\u1ec7u n\u00e0y ra \u0111\u1eddi.<\/p>\n

Storytelling l\u00e0 g\u00ec? L\u1ecbch s\u1eed h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a storytelling<\/figcaption><\/figure>\n

1.1. Storytelling l\u00e0 g\u00ec?<\/b><\/span><\/h3>\n

T\u1eeb x\u01b0a \u0111\u1ebfn nay, con ng\u01b0\u1eddi lu\u00f4n h\u1ee9ng th\u00fa v\u1edbi nh\u1eefng \u201cc\u00e2u chuy\u1ec7n\u201d. V\u00ec v\u1eady, k\u1ec3 chuy\u1ec7n l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin d\u1ec5 d\u00e0ng \u0111i s\u00e2u v\u00e0o ti\u1ec1m th\u1ee9c v\u00e0 c\u1ea3m x\u00fac c\u1ee7a con ng\u01b0\u1eddi nh\u1ea5t.<\/p>\n

Storytelling hay ph\u01b0\u01a1ng ph\u00e1p \u201ck\u1ec3 chuy\u1ec7n\u201d ch\u00ednh l\u00e0 h\u00ecnh th\u1ee9c marketing d\u1ef1a tr\u00ean vi\u1ec7c x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n v\u00e0 truy\u1ec1n \u0111\u1ea1t nh\u1eefng th\u00f4ng \u0111i\u1ec7p, c\u00e2u chuy\u1ec7n,\u2026 c\u00f3 li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. Storytelling v\u1eeba mang th\u00f4ng tin c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng, v\u1eeba l\u00e0 \u201cc\u1ea7u n\u1ed1i c\u1ea3m x\u00fac\u201d gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng nh\u1ea7m l\u1eabn storytelling \u2013 ph\u01b0\u01a1ng th\u1ee9c k\u1ec3 chuy\u1ec7n trong marketing, v\u1edbi c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u2013 brand story. Do \u0111\u00f3, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 r\u1eb1ng storytelling l\u00e0 m\u1ed9t ph\u1ea1m tr\u00f9 r\u1ea5t r\u1ed9ng l\u1edbn, bao g\u1ed3m vi\u1ec7c x\u00e2y d\u1ef1ng brand story v\u00e0 c\u1ea3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c\u00a0truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n

V\u1eady brand storytelling l\u00e0 g\u00ec? \u2013 \u0110\u00e2y l\u00e0 c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng c\u00e2u chuy\u1ec7n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Brand storytelling gi\u00fap doanh nghi\u1ec7p th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin v\u1ec1 s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, gi\u00e0u c\u1ea3m x\u00fac, d\u1ec5 d\u00e0ng li\u00ean k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb nh\u1eefng gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng, th\u1ef1c t\u1ebf v\u00e0 \u201cc\u00e2u chuy\u1ec7n\u201d l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 l\u01b0u tr\u1eef, truy\u1ec1n \u0111\u1ea1t nh\u1eefng gi\u00e1 tr\u1ecb \u1ea5y, cho \u0111\u1ebfn r\u1ea5t nhi\u1ec1u n\u0103m v\u1ec1 sau.<\/p>\n

1.2. L\u1ecbch s\u1eed h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a storytelling<\/b><\/span><\/h3>\n

S\u1ef1 h\u00ecnh th\u00e0nh c\u1ee7a storytelling b\u1eaft \u0111\u1ea7u t\u1eeb nhu c\u1ea7u c\u1ee7a con ng\u01b0\u1eddi \u2013 th\u00edch l\u1eafng nghe nh\u1eefng c\u00e2u chuy\u1ec7n. N\u00e3o ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng quan t\u00e2m, t\u00f2 m\u00f2 v\u00e0 th\u00edch ghi nh\u1edb th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng nh\u1eefng c\u00e2u chuy\u1ec7n, h\u00ecnh \u1ea3nh,\u2026 B\u1eaft ngu\u1ed3n t\u1eeb \u0111i\u1ec1u \u0111\u00f3, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 n\u1ea3y ra \u00fd t\u01b0\u1edfng mu\u1ed1n k\u00edch th\u00edch s\u1ef1 hi\u1ebfu k\u1ef3, hay t\u00ecm t\u00f2i v\u00e0 h\u1ecdc h\u1ecfi c\u1ee7a con ng\u01b0\u1eddi \u0111\u1ec3 k\u1ebft n\u1ed1i d\u1ec5 d\u00e0ng h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

\"Ngu\u1ed3n
Ngu\u1ed3n g\u1ed1c h\u00ecnh th\u00e0nh storytelling l\u00e0 g\u00ec?<\/figcaption><\/figure>\n

V\u1ec1 h\u00ecnh th\u1ee9c, storytelling trong \u0111\u1eddi s\u1ed1ng con ng\u01b0\u1eddi tr\u1ea3i qua 3 giai \u0111o\u1ea1n l\u1edbn, g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a \u0111\u1eb7c \u0111i\u1ec3m x\u00e3 h\u1ed9i v\u00e0 nh\u00e2n lo\u1ea1i.<\/p>\n

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  • Giai \u0111o\u1ea1n 1<\/i><\/b>: Ph\u01b0\u01a1ng th\u1ee9c k\u1ec3 chuy\u1ec7n \u0111\u01b0\u1ee3c lan truy\u1ec1n ch\u1ee7 y\u1ebfu qua vi\u1ec7c truy\u1ec1n mi\u1ec7ng gi\u1eefa con ng\u01b0\u1eddi v\u1edbi con ng\u01b0\u1eddi. StorytMasterskillsr s\u1ebd lan truy\u1ec1n c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh qua nh\u1eefng c\u00e2u h\u00e1t, b\u00e0i th\u01a1, giai tho\u1ea1i, b\u00e0i v\u00e8,\u2026 Sau \u0111\u00f3, qua s\u1ef1 giao ti\u1ebfp v\u00e0 trao \u0111\u1ed5i th\u00f4ng tin gi\u1eefa con ng\u01b0\u1eddi, nh\u1eefng c\u00e2u chuy\u1ec7n \u1ea5y tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef v\u00e0 truy\u1ec1n t\u1eeb \u0111\u1eddi n\u00e0y sang \u0111\u1eddi kh\u00e1c, t\u1eeb v\u00f9ng n\u00e0y sang v\u00f9ng kh\u00e1c.\u00a0(Ch\u00fa th\u00edch: StorytMasterskillsr l\u00e0 g\u00ec? \u2013 StorytMasterskillsr l\u00e0 ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n, c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o, d\u1eabn d\u1eaft c\u00e2u chuy\u1ec7n ho\u1eb7c l\u00e0 ng\u01b0\u1eddi \u0111\u00f3ng vai tr\u00f2 truy\u1ec1n \u0111\u1ea1t, ph\u1ed5 bi\u1ebfn c\u00e2u chuy\u1ec7n \u1ea5y).
    \n\u0110\u1ec3 d\u1ec5 h\u00ecnh dung, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc qua m\u1ed9t b\u00e0i th\u01a1 rao b\u00e1n v\u00e0 qu\u1ea3ng c\u00e1o v\u1ec1 k\u1eb9o k\u00e9o \u0111\u01b0\u1ee3c lan truy\u1ec1n nh\u01b0 sau:<\/li>\n<\/ul>\n

    \u201cC\u00f4 kia t\u00f3c ng\u1eafn ngang vai<\/i><\/p>\n

    \u0102n \u0111\u1ed3ng k\u1eb9o k\u00e9o n\u00f3 d\u00e0i \u0111\u1ebfn khoeo<\/i><\/p>\n

    C\u00f4 kia ch\u01b0a c\u00f3 ng\u01b0\u1eddi y\u00eau<\/i><\/p>\n

    \u0102n \u0111\u1ed3ng k\u1eb9o k\u00e9o \u0111\u1ebfn chi\u1ec1u c\u00f3 ngay<\/i><\/p>\n

    K\u1eb9o n\u00e0y ch\u00fa n\u1ea5u vani<\/i><\/p>\n

    Ch\u00e1u \u0103n ch\u00e1u l\u1edbn ch\u00e1u \u0111i n\u01b0\u1edbc ngo\u00e0i\u2026\u201d<\/i><\/p>\n

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    • Giai \u0111o\u1ea1n 2<\/i><\/b>: Ph\u01b0\u01a1ng th\u1ee9c k\u1ec3 chuy\u1ec7n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n th\u00eam d\u01b0\u1edbi d\u1ea1ng ch\u1eef t\u01b0\u1ee3ng h\u00ecnh tr\u00ean \u0111\u00e1, \u0111\u1ea5t s\u00e9t, gi\u1ea5y,\u2026 Khi h\u1ec7 th\u1ed1ng ng\u00f4n ng\u1eef c\u1ee7a t\u1eebng khu v\u1ef1c \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh, c\u00e2u chuy\u1ec7n c\u0169ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng h\u01a1n d\u01b0\u1edbi d\u1ea1ng ch\u1eef vi\u1ebft. L\u00fac n\u00e0y, storytelling kh\u00f4ng ch\u1ec9 \u201cch\u1ea1m\u201d \u0111\u1ebfn ng\u01b0\u1eddi nghe\/\u0111\u1ecdc qua nh\u1eefng v\u1ea7n \u0111i\u1ec7u, c\u00e2u t\u1eeb, d\u1ee5ng \u00fd ngh\u1ec7 thu\u1eadt m\u00e0 c\u00f2n truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac c\u1ee7a t\u00e1c gi\u1ea3 th\u00f4ng qua h\u00ecnh \u1ea3nh, m\u1eb7t ch\u1eef,\u2026<\/li>\n<\/ul>\n
      M\u1eabu qu\u1ea3ng c\u00e1o v\u1edbi c\u00e1ch v\u1eadn d\u1ee5ng storytelling h\u00e0i h\u01b0\u1edbc, th\u00fa v\u1ecb<\/figcaption><\/figure>\n
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      • Giai \u0111o\u1ea1n 3<\/i><\/b>: Khi khoa h\u1ecdc ph\u00e1t tri\u1ec3n v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1 d\u1ea7n chi\u1ebfm v\u1ecb tr\u00ed quan tr\u1ecdng trong \u0111\u1eddi s\u1ed1ng con ng\u01b0\u1eddi th\u00ec storytelling c\u0169ng \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i. Ng\u00e0y nay, nh\u1edd c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0, h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef d\u1eef li\u1ec7u to\u00e0n c\u1ea7u v\u00e0 v\u1ea1n v\u1eadt k\u1ebft n\u1ed1i m\u00e0 nh\u1eefng \u201cc\u00e2u chuy\u1ec7n\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c lan truy\u1ec1n m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. H\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n c\u1ee7a storytelling c\u0169ng tr\u1edf n\u00ean \u0111a d\u1ea1ng h\u01a1n, v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a \u0111i\u1ec7n \u1ea3nh, qu\u1ea3ng c\u00e1o TV, \u00e2m nh\u1ea1c, liveshow, MV ca nh\u1ea1c, m\u1ea1ng x\u00e3 h\u1ed9i, email, website,\u2026<\/li>\n<\/ul>\n
        Storytelling v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Chanel \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n d\u1ec5 d\u00e0ng th\u00f4ng qua website, m\u1ea1ng x\u00e3 h\u1ed9i<\/figcaption><\/figure>\n

        1.3. S\u1ef1 kh\u00e1c nhau gi\u1eefa content marketing v\u00e0 storytelling l\u00e0 g\u00ec?<\/b><\/span><\/h3>\n

        C\u00f9ng l\u00e0 c\u00e1ch s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb, ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n \u0111\u1ec3 d\u1eabn d\u1eaft c\u1ea3m x\u00fac ng\u01b0\u1eddi \u0111\u1ecdc n\u00ean \u0111\u00f4i khi, storytelling v\u00e0\u00a0content marketing\u00a0s\u1ebd g\u00e2y nh\u1ea7m l\u1eabn. V\u1ec1 c\u01a1 b\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t 2 thu\u1eadt ng\u1eef \u1ea5y nh\u01b0 sau:<\/p>\n

        \u0110i\u1ec3m gi\u1ed1ng nhau<\/i><\/b>:<\/p>\n

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        • \u0110\u1ec1u s\u1eed d\u1ee5ng n\u1ed9i dung v\u00e0 ngh\u1ec7 thu\u1eadt ng\u00f4n ng\u1eef \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n
        • M\u1ee5c \u0111\u00edch ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 khuy\u1ebfn kh\u00edch, th\u00fac \u0111\u1ea9y h\u1ecd th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh vi ti\u1ebfp theo trong quy tr\u00ecnh mua s\u1eafm (customer journey) \u0111\u1ec3 c\u00f3 l\u1ee3i cho th\u01b0\u01a1ng hi\u1ec7u (quy\u1ebft \u0111\u1ecbnh mua s\u1eafm ho\u1eb7c t\u00ecm hi\u1ec3u, lan truy\u1ec1n th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, l\u00e0m\u00a0t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i,\u2026).<\/li>\n<\/ul>\n

          \u0110i\u1ec3m kh\u00e1c nhau:<\/strong><\/em><\/p>\n

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          • Storytelling k\u1ec3 c\u00e2u chuy\u1ec7n theo m\u1ed9t c\u00e1ch di\u1ec5n \u0111\u1ea1t th\u1eadt ch\u1ec9n chu, \u0111a d\u1ea1ng v\u1ec1 h\u00ecnh th\u1ee9c v\u00e0 n\u1ed9i dung.<\/li>\n
          • Content marketing l\u00e0 m\u1ed9t ph\u1ea1m tr\u00f9 bao qu\u00e1t h\u01a1n, \u0111\u01b0\u1ee3c doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin v\u00e0 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

            N\u1ebfu l\u00e0 m\u1ed9t ng\u01b0\u1eddi m\u1edbi v\u1eeba t\u00ecm hi\u1ec3u v\u1ec1 marketing th\u00ec c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd g\u1eb7p nh\u1ea7m l\u1eabn khi ph\u00e2n bi\u1ec7t storytelling v\u00e0 content marketing. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi nh\u1eefng\u00a0\u0111\u01a1n v\u1ecb chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1\u00a0th\u00ec ch\u1eafc ch\u1eafn \u0111\u00e2y l\u00e0 2 ph\u1ea1m tr\u00f9 ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t.<\/p>\n

            2. L\u1ee3i \u00edch m\u00e0 storytelling mang l\u1ea1i cho doanh nghi\u1ec7p<\/b><\/span><\/h2>\n

            Trong quy\u1ec3n s\u00e1ch\u00a0Storytelling: Branding in Practice,\u00a0<\/i>t\u00e1c gi\u1ea3 Klaus Fog (xu\u1ea5t b\u1ea3n n\u0103m 2005 b\u1edfi Springer) c\u00f3 nh\u1ea5n m\u1ea1nh r\u1eb1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh n\u1ebfu mu\u1ed1n t\u1ea1o d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3, k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec ph\u1ea3i h\u1ecdc c\u00e1ch k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n th\u1eadt hay. V\u1eady, l\u1ee3i \u00edch c\u1ee7a storytelling l\u00e0 g\u00ec m\u00e0 l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady?<\/p>\n

            Storytelling quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o v\u1edbi doanh nghi\u1ec7p?<\/figcaption><\/figure>\n

            2.1. T\u1ea1o c\u1ea3m h\u1ee9ng, \u00fd t\u01b0\u1edfng cho content marketing<\/b><\/span><\/h3>\n

            \u0110\u00f4i khi, ng\u01b0\u1eddi x\u00e2y d\u1ef1ng n\u1ed9i dung s\u1ebd c\u1ea3m th\u1ea5y \u201cc\u1ea1n ki\u1ec7t \u00fd t\u01b0\u1edfng\u201d trong c\u00e2u ch\u1eef v\u00e0 c\u00e1ch vi\u1ebft. L\u00fac n\u00e0y, kh\u00f4ng c\u00f3 g\u00ec hi\u1ec7u qu\u1ea3 h\u01a1n vi\u1ec7c c\u1ea7m b\u00fat l\u00ean v\u00e0 suy ngh\u0129 v\u1ec1 nh\u1eefng ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn c\u00e2u chuy\u1ec7n c\u1ee7a ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u hay s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p.<\/p>\n

            B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng storytelling nh\u01b0 m\u1ed9t c\u00e1ch k\u1ec3 chuy\u1ec7n, chia s\u1ebb \u0111\u1ec3 v\u0103n phong tr\u1edf n\u00ean tho\u1ea3i m\u00e1i, kh\u00f4ng c\u1ee9ng nh\u1eafc, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i h\u01a1n khi ti\u1ebfp thu ngu\u1ed3n th\u00f4ng tin m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 khi b\u1ea1n b\u1ecb b\u00e3o h\u00f2a \u00fd t\u01b0\u1edfng. Ch\u1ec9 c\u1ea7n v\u1eadn d\u1ee5ng k\u1ef9 n\u0103ng s\u1eed d\u1ee5ng storytelling c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c n\u1ed9i dung c\u0169 theo m\u1ed9t c\u00e1ch m\u1edbi m\u1ebb, s\u00e1ng t\u1ea1o m\u1ed9t c\u1ed1t truy\u1ec7n h\u1ea5p d\u1eabn, thu h\u00fat h\u01a1n.<\/p>\n

            2.2. Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b><\/span><\/h3>\n

            Storytelling l\u00e0 c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, g\u1ea7n g\u0169i nh\u1ea5t \u0111\u1ebfn v\u1edbi con ng\u01b0\u1eddi n\u00f3i chung, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p n\u00f3i ri\u00eang. Ng\u00e0y nay, khi m\u00e0 l\u01b0\u1ee3ng th\u00f4ng tin, ki\u1ebfn th\u1ee9c, content c\u1ea1nh tranh gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1ea7n \u201cng\u1eadp tr\u00e0n\u201d \u1edf kh\u1eafp m\u1ecdi n\u01a1i th\u00ec vi\u1ec7c khai th\u00e1c n\u1ed9i dung theo h\u01b0\u1edbng storytelling s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u2013 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

            Khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1\u00a0nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, t\u00ecnh c\u1ea3m, s\u1ef1 y\u00eau th\u00edch v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec c\u00e2u chuy\u1ec7n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng s\u1ebd c\u00e0ng \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ed9ng r\u00e3i, t\u1eeb \u0111\u00f3 thu h\u00fat th\u00eam nhi\u1ec1u ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

            2.3. Qu\u1ea3ng b\u00e1, marketing th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h3>\n

            Storytelling l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c uy\u1ec3n chuy\u1ec3n, linh ho\u1ea1t, gi\u00fap doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, s\u1ee9 m\u1ec7nh, c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean h\u01a1n m\u00e0 kh\u00f4ng c\u1ee9ng nh\u1eafc nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. Y\u1ebfu t\u1ed1 \u201ck\u1ec3 chuy\u1ec7n\u201d trong c\u00e1ch x\u00e2y d\u1ef1ng n\u1ed9i dung c\u0169ng s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u1ed3ng c\u1ea3m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 c\u00f3 \u0111\u01b0\u1ee3c l\u00f2ng tin v\u00e0 s\u1ef1 trung th\u00e0nh t\u1eeb h\u1ecd.<\/p>\n

            N\u1ebfu th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng storytelling \u0111\u00fang c\u00e1ch, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng thu h\u00fat \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ch\u00fang, tr\u1edf th\u00e0nh ch\u1ee7 \u0111\u1ec1 b\u00e0n t\u00e1n c\u1ee7a nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m v\u00e0 l\u00e0 b\u00e0n \u0111\u1ea1p cho th\u01b0\u01a1ng hi\u1ec7u \u201ct\u1ecfa s\u00e1ng\u201d.<\/p>\n

            Storytelling gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 th\u00e0nh c\u00f4ng<\/figcaption><\/figure>\n

            2.4. Thi\u1ebft l\u1eadp v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u<\/b><\/span><\/h3>\n

            Trong m\u1ed9t n\u1ec1n kinh t\u1ebf \u0111\u1ea7y s\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 ng\u00e0y nay th\u00ec b\u00ean c\u1ea1nh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, s\u1ef1 th\u1eafng th\u1ebf trong c\u00e1ch x\u00e2y d\u1ef1ng storytelling c\u0169ng s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng \u01b0u \u00e1i, nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng s\u1ebd d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n

            2.5. Giao ti\u1ebfp, th\u1ea5u hi\u1ec3u v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/span><\/h3>\n

            Storytelling l\u00e0 vi\u1ec7c k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 th\u1eadt, li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. Do \u0111\u00f3, \u0111\u00e2y c\u0169ng l\u00e0 c\u00e1ch m\u00e0 b\u1ea1n giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ec3 t\u1eeb \u0111\u00f3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd v\u1edbi c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c k\u1ec3.<\/p>\n

            N\u1ebfu c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o s\u1ef1 quan t\u00e2m v\u00e0 \u0111\u1ed3ng c\u1ea3m c\u1ee7a c\u00f4ng ch\u00fang th\u00ec c\u00f3 ngh\u0129a l\u00e0 nhu c\u1ea7u s\u1ebb chia c\u1ee7a h\u1ecd v\u1ec1 v\u1ea5n \u0111\u1ec1 \u1ea5y l\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i cao. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p.<\/p>\n

            2.6. Nh\u1eefng l\u1ee3i \u00edch kh\u00e1c c\u1ee7a storytelling l\u00e0 g\u00ec?<\/b><\/span><\/h3>\n

            Ngo\u00e0i nh\u1eefng l\u1ee3i \u00edch thi\u1ebft th\u1ef1c n\u00eau tr\u00ean, v\u1eadn d\u1ee5ng storytelling trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f2n gi\u00fap cho doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u sau \u0111\u00e2y:<\/p>\n

              \n
            • K\u1ec3 cho c\u00f4ng ch\u00fang bi\u1ebft v\u1ec1 l\u1ecbch s\u1eed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/i><\/b>: Gi\u00fap c\u00e2u chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c m\u1ed9t c\u00e1 nh\u00e2n quan tr\u1ecdng \u0111\u01b0\u1ee3c l\u01b0u truy\u1ec1n, g\u00ecn gi\u1eef trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t b\u00e0i h\u1ecdc v\u1ec1 kinh doanh cho sau n\u00e0y.<\/li>\n
            • Gi\u00fap nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/i><\/b>: Storytelling cho ph\u00e9p kh\u00e1n gi\u1ea3 b\u01b0\u1edbc v\u00e0o th\u1ebf gi\u1edbi ri\u00eang b\u00ean trong th\u01b0\u01a1ng hi\u1ec7u, n\u01a1i h\u1ecd c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 h\u00f3a v\u1ec1 con ng\u01b0\u1eddi, cu\u1ed9c s\u1ed1ng, c\u00e1 t\u00ednh ri\u00eang bi\u1ec7t,\u2026 \u1edf n\u01a1i \u0111\u00e2y \u2013 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u00ean s\u1ef1 \u0111\u1ed3ng c\u1ea3m gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.<\/li>\n
            • Gia t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/i><\/b>: Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng qua bao n\u0103m v\u1eabn s\u1eed d\u1ee5ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Kh\u00f4ng ch\u1ec9 l\u00e0 do ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t hay th\u00f3i quen, m\u00e0 s\u1ef1 th\u1eadt l\u00e0 h\u1ecd th\u1ef1c s\u1ef1 y\u00eau m\u1ebfn v\u00e0 quan t\u00e2m \u0111\u1ebfn chu\u1ed7i nh\u1eefng c\u00e2u chuy\u1ec7n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u khai th\u00e1c trong b\u1ed9 s\u01b0u t\u1eadp m\u1edbi.<\/li>\n
            • T\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 t\u0103ng s\u1ef1 k\u1ebft n\u1ed1i, s\u1ebb chia<\/i><\/b>: C\u00e2u chuy\u1ec7n s\u1ebd kh\u01a1i g\u1ee3i nh\u1eefng cu\u1ed9c th\u1ea3o lu\u1eadn c\u1ee7a \u0111\u1ed9ng \u0111\u1ea3o c\u00f4ng ch\u00fang \u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng lan truy\u1ec1n, gi\u00fap doanh nghi\u1ec7p thu v\u1ec1 nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c.<\/li>\n
            • Thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3<\/i><\/b>: N\u1ebfu b\u1ea1n ch\u1ec9 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n qua qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i,\u2026 th\u00ec r\u1ea5t c\u00f3 th\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd b\u1ecf qua. Tuy nhi\u00ean, n\u1ebfu nh\u1eefng th\u00f4ng tin \u1ea5y \u0111\u01b0\u1ee3c k\u1ec3 th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n, m\u1ed9t MV ca nh\u1ea1c,\u2026 th\u00ec s\u1ebd thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1n gi\u1ea3. B\u1edfi l\u00fac n\u00e0y, h\u1ecd ti\u1ebfp nh\u1eadn th\u00f4ng tin m\u00e0 doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n gi\u1ea3i tr\u00ed, th\u01b0 gi\u00e3n,\u2026<\/li>\n
            • Cung c\u1ea5p ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m cho th\u1ebf h\u1ec7 sau n\u00e0y<\/i><\/b>: M\u1ed9t s\u1ed1 doanh nghi\u1ec7p v\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m, \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng trong kinh doanh th\u01b0\u1eddng ch\u1ecdn c\u00e1ch xu\u1ea5t b\u1ea3n s\u00e1ch \u0111\u1ec3 chia s\u1ebb c\u00e2u chuy\u1ec7n, ki\u1ebfn th\u1ee9c. \u0110\u00e2y v\u1eeba l\u00e0 m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 chuy\u00ean nghi\u1ec7p \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, v\u1eeba l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin qu\u00fd gi\u00e1 cho th\u1ebf h\u1ec7 sau h\u1ecdc h\u1ecfi.<\/li>\n<\/ul>\n

              Ngo\u00e0i ra, v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch kh\u00e1c m\u00e0 storytelling mang l\u1ea1i cho doanh nghi\u1ec7p nh\u01b0 gi\u00fap\u00a0gia t\u0103ng \u0111\u1ed9\u00a0nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n c\u1ea3m h\u1ee9ng, thu h\u00fat nh\u00e2n t\u00e0i v\u1ec1 cho c\u00f4ng ty,\u2026<\/p>\n

              C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u gi\u00fap truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ebfn v\u1edbi gi\u1edbi tr\u1ebb<\/figcaption><\/figure>\n

              3. C\u00e1c d\u1ea1ng storytelling ph\u1ed5 bi\u1ebfn<\/b><\/span><\/h2>\n

              \u1ede ph\u1ea7n tr\u00ean, GOBRANDING \u0111\u00e3 gi\u1edbi thi\u1ec7u cho b\u1ea1n v\u1ec1 3 d\u1ea1ng h\u00ecnh th\u1ee9c ph\u00e1t tri\u1ec3n c\u1ee7a storytelling theo t\u1eebng th\u1eddi k\u1ef3 trong l\u1ecbch s\u1eed. Tuy nhi\u00ean, \u0111\u1ec3 ph\u00e2n lo\u1ea1i m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 chuy\u00ean nghi\u1ec7p th\u00ec storytelling \u0111\u01b0\u1ee3c chia th\u00e0nh 4 d\u1ea1nh: branding storytelling, digital storytelling, data storytelling v\u00e0 visual storytelling.<\/p>\n

              3.1. Brand storytelling l\u00e0 g\u00ec?<\/b><\/span><\/h3>\n

              \u1ede n\u1ed9i dung tr\u00ean, GOBRANDING \u0111\u00e3 cung c\u1ea5p \u0111\u1ecbnh ngh\u0129a brand story l\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Sau \u0111\u00e2y, ch\u00fang t\u00f4i s\u1ebd l\u00e0m r\u00f5 brand storytelling l\u00e0 g\u00ec: Brand storytelling \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u00e1ch k\u1ec3 chuy\u1ec7n khi x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

              \u0110a s\u1ed1 c\u00e1c doanh nghi\u1ec7p khi v\u1eeba th\u00e0nh l\u1eadp \u0111\u1ec1u n\u00ean x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho ri\u00eang m\u00ecnh. C\u00e2u chuy\u1ec7n \u1ea5y c\u00f3 th\u1ec3 l\u00e0 l\u1ecbch s\u1eed h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, ngu\u1ed3n \u00fd t\u01b0\u1edfng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ra \u0111\u1eddi, ti\u1ec3u s\u1eed \u0111\u1ea7y ch\u00f4ng gai c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp, qu\u00e1 tr\u00ecnh k\u1ef3 c\u00f4ng \u0111\u1ec3 cho ra m\u1eaft s\u1ea3n ph\u1ea9m,\u2026<\/p>\n

              T\u00f3m l\u1ea1i, brand storytelling ph\u1ea3i l\u00e0m cho kh\u00e1ch h\u00e0ng \u0111\u1ed3ng c\u1ea3m v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb to l\u1edbn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111em l\u1ea1i.<\/p>\n

              3.2. Digital storytelling l\u00e0 g\u00ec?<\/b><\/span><\/h3>\n

              Digital storytelling l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c tri\u1ec3n khai storytelling c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1, k\u1ebft h\u1ee3p b\u1eb1ng m\u1ed9t ho\u1eb7c nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau. V\u00ed d\u1ee5: website, phim t\u00e0i li\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1, podcast,\u2026 hay th\u1eadm ch\u00ed l\u00e0 tr\u00f2 ch\u01a1i t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho vi\u1ec7c ph\u00e1t tri\u1ec3n\u00a0Digital Branding.<\/p>\n

              Digital storytelling s\u1edf h\u1eefu nhi\u1ec1u l\u1ee3i th\u1ebf thu h\u00fat kh\u00e1ch h\u00e0ng b\u1edfi c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n, bao g\u1ed3m h\u00ecnh \u1ea3nh \u0111\u1ed3 h\u1ecda, video, \u00e2m thanh v\u00e0 xu\u1ea5t b\u1ea3n web.<\/p>\n

              3.3. Data storytelling l\u00e0 g\u00ec?<\/b><\/span><\/h3>\n

              \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c k\u1ec3 chuy\u1ec7n th\u00f4ng qua s\u1ed1 li\u1ec7u. Tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng b\u00e1o c\u00e1o n\u1ed5i b\u1eadt v\u1ec1 doanh thu, th\u00e0nh t\u1ef1u, c\u1ed1ng hi\u1ebfn x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn ng\u00e0nh ngh\u1ec1 m\u00e0 doanh nghi\u1ec7p \u0111ang kinh doanh.<\/p>\n

              M\u1eb7c d\u00f9 nh\u1eefng s\u1ed1 li\u1ec7u th\u01b0\u1eddng kh\u00e1 kh\u00f4 khan, tuy nhi\u00ean, n\u1ebfu bi\u1ebft v\u1eadn d\u1ee5ng \u0111\u00fang c\u00e1ch th\u00ec data storytelling c\u0169ng s\u1ebd th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c tri\u1ec7t \u0111\u1ec3 c\u00f4ng d\u1ee5ng.<\/p>\n

              3.4. Visual storytelling l\u00e0 g\u00ec?<\/b><\/span><\/h3>\n

              S\u1eed d\u1ee5ng visual storytelling l\u00e0 c\u00e1ch k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh, ch\u1eb3ng h\u1ea1n nh\u01b0 phim, video, h\u00ecnh \u1ea3nh minh h\u1ecda, album nhi\u1ebfp \u1ea3nh, motion graphic,\u2026 Storytelling t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn con ng\u01b0\u1eddi qua th\u1ecb gi\u00e1c s\u1ebd tr\u1edf n\u00ean g\u1ea7n g\u0169i v\u00e0 sinh \u0111\u1ed9ng h\u01a1n, t\u1eeb \u0111\u00f3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao trong marketing.<\/p>\n

              C\u00f3 m\u1ed9t th\u00e0nh ng\u1eef n\u01b0\u1edbc ngo\u00e0i r\u1eb1ng \u201cA picture is worth a thousand words\u201d \u2013 m\u1ed9t b\u1ee9c tranh \u0111\u00e1nh gi\u00e1 b\u1eb1ng ng\u00e0n l\u1eddi n\u00f3i, \u0111\u1ee7 \u0111\u1ec3 cho th\u1ea5y r\u1eb1ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e2u chuy\u1ec7n d\u01b0\u1edbi d\u1ea1ng h\u00ecnh \u1ea3nh l\u00e0 v\u00f4 c\u00f9ng l\u1edbn. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung ph\u1ea3i c\u00f3 m\u1ed9t c\u1ea3m nh\u1eadn s\u00e2u s\u1eafc v\u1ec1 ngh\u1ec7 thu\u1eadt.<\/p>\n

              \"C\u00e1c
              C\u00e1c d\u1ea1ng storytelling ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/figcaption><\/figure>\n

              4. C\u00e1c doanh nghi\u1ec7p \u0111\u00e3 v\u1eadn d\u1ee5ng storytelling th\u1ebf n\u00e0o?<\/b><\/span><\/h2>\n

              Trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 doanh nghi\u1ec7p n\u00e0o l\u00e0 kh\u00f4ng c\u00f3 \u201cc\u00e2u chuy\u1ec7n\u201d c\u1ee7a ri\u00eang m\u00ecnh, d\u00f9 l\u00e0 quy m\u00f4 c\u1ee7a h\u1ecd c\u00f3 to hay nh\u1ecf. \u0110\u00f4i l\u00fac, c\u00f3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 c\u01b0\u1eddng \u0111i\u1ec7u, th\u00eam th\u1eaft y\u1ebfu t\u1ed1 h\u1ea5p d\u1eabn trong storytelling \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Nh\u01b0ng c\u0169ng c\u00f3 l\u00fac, c\u00e2u chuy\u1ec7n c\u1ee9 th\u1ebf \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, \u0111\u1ea7y l\u00f4i cu\u1ed1n, t\u1eeb nh\u1eefng th\u0103ng tr\u1ea7m, bi\u1ebfn c\u1ed1 trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n, ngu\u1ed3n c\u1ea3m h\u1ee9ng ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 th\u00f4ng tin, ti\u1ec3u s\u1eed c\u1ee7a doanh nghi\u1ec7p v\u00e0 nh\u00e0 s\u00e1ng l\u1eadp.<\/p>\n

              Storytelling kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n bao g\u1ed3m c\u1ea3 nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, d\u00f2ng s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng,\u2026<\/p>\n

              4.1. M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch storytelling n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi<\/b><\/span><\/h3>\n

              M\u1ed9t c\u00e2u chuy\u1ec7n hay s\u1ebd lu\u00f4n l\u00e0 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u \u201cch\u1ea1m c\u1ea3m x\u00fac\u201d v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Xu h\u01b0\u1edbng storytelling \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi v\u1eadn d\u1ee5ng r\u1ea5t hi\u1ec7u qu\u1ea3. C\u1ee5 th\u1ec3:<\/p>\n

                \n
              • Dove \u2013 Chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng Real beauty (V\u1ebb \u0111\u1eb9p th\u1ef1c s\u1ef1)<\/i><\/b>: K\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi t\u1ea5t c\u1ea3 n\u1eef gi\u1edbi, kh\u01a1i d\u1eady s\u1ef1 t\u1ef1 tin t\u1eadn s\u00e2u b\u00ean trong con ng\u01b0\u1eddi c\u1ee7a h\u1ecd v\u00e0 kh\u1eb3ng \u0111\u1ecbnh m\u1ed7i ng\u01b0\u1eddi ph\u1ee5 n\u1eef lu\u00f4n c\u00f3 v\u1ebb \u0111\u1eb9p c\u1ee7a ri\u00eang m\u00ecnh, d\u00f9 l\u00e0 v\u1edbi m\u00e0u da, chi\u1ec1u cao, v\u00f3c d\u00e1ng, tu\u1ed5i t\u00e1c nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n
              • LEGO \u2013 M\u1ed7i d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n<\/i><\/b>: Kh\u00f4ng ch\u1ec9 ri\u00eang LEGO, t\u1ea5t c\u1ea3 nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u1ed3 ch\u01a1i s\u00e1ng t\u1ea1o, nh\u1ea5t l\u00e0 \u0111\u1ed3 ch\u01a1i ngh\u1ec7 thu\u1eadt, \u0111\u1ec1u \u0111\u01b0\u1ee3c nh\u00e0 thi\u1ebft k\u1ebf x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng c\u00e2u chuy\u1ec7n logic, ch\u1eb7t ch\u1ebd. Ch\u1eb3ng h\u1ea1n, b\u1ed9 \u0111\u1ed3 ch\u01a1i d\u00f2ng LEGO City th\u01b0\u1eddng t\u1eadp trung v\u00e0o m\u00f4 ph\u1ecfng c\u00e2u chuy\u1ec7n l\u00e0m vi\u1ec7c th\u01b0\u1eddng ng\u00e0y c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f4ng nh\u00e2n, l\u00ednh c\u1ee9u h\u1ecfa, s\u1edf c\u1ea3nh s\u00e1t,\u2026 c\u1ee7a th\u1ebf gi\u1edbi LEGO.<\/li>\n
              • Google \u2013 Qu\u1ea3ng b\u00e1 v\u0103n h\u00f3a doanh nghi\u1ec7p qua b\u1ed9 phim The Internship<\/i><\/b>: \u0110\u00e2y l\u00e0 b\u1ed9 phim duy nh\u1ea5t \u0111\u01b0\u1ee3c cho ph\u00e9p quay t\u1ea1i tr\u1ee5 s\u1edf ch\u00ednh c\u1ee7a Google. B\u1ed9 phim \u0111\u00e3 kh\u1eafc h\u1ecda r\u00f5 n\u00e9t kh\u00f4ng gian l\u00e0m vi\u1ec7c, m\u00f4i tr\u01b0\u1eddng v\u0103n h\u00f3a, l\u1ed1i suy ngh\u0129 v\u00e0 qu\u1ea3n l\u00fd v\u00f4 c\u00f9ng s\u00e1ng t\u1ea1o v\u00e0 th\u00f4ng minh c\u1ee7a Google.<\/li>\n<\/ul>\n

                T\u1ea5t nhi\u00ean, kh\u00f4ng ch\u1ec9 c\u00f3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng n\u00eau tr\u00ean m\u00e0 h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi v\u00e0 c\u1ea3 Vi\u1ec7t Nam \u0111\u1ec1u c\u00f3 nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n

                \"B\u1ed9
                B\u1ed9 phim Internship ph\u1ea7n n\u00e0o kh\u1eafc h\u1ecda v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1edfi m\u1edf, s\u00e1ng t\u1ea1o t\u1ea1i Google<\/figcaption><\/figure>\n

                4.2. Biti\u2019s \u2013 H\u00e0nh tr\u00ecnh storytelling c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng Vi\u1ec7t Nam<\/b><\/span><\/h3>\n

                N\u0103m 2001, bao nhi\u00eau th\u1ebf h\u1ec7 9x, 8x th\u1eddi \u1ea5y \u0111\u00e3 b\u1ecb Biti\u2019s thu h\u00fat b\u1edfi \u0111o\u1ea1n qu\u1ea3ng c\u00e1o v\u1ecfn v\u1eb9n 30 gi\u00e2y tr\u00ean TV:<\/p>\n

                \u201cB\u01b0\u1edbc ch\u00e2n \u00c2u C\u01a1 l\u00ean non<\/i><\/p>\n

                B\u01b0\u1edbc ch\u00e2n L\u1ea1c Long Qu\u00e2n xu\u1ed1ng bi\u1ec3n<\/i><\/p>\n

                B\u01b0\u1edbc ch\u00e2n T\u00e2y S\u01a1n th\u1ea7n t\u1ed1c<\/i><\/p>\n

                B\u01b0\u1edbc ch\u00e2n v\u01b0\u1ee3t d\u00e3y Tr\u01b0\u1eddng S\u01a1n<\/i><\/p>\n

                B\u01b0\u1edbc ch\u00e2n ti\u1ebfn v\u00e0o thi\u00ean ni\u00ean k\u1ef7 m\u1edbi<\/i><\/p>\n

                Bitis \u2013 N\u00e2ng niu b\u00e0n ch\u00e2n Vi\u1ec7t.\u201d<\/i><\/p>\n

                Ch\u1ec9 v\u1edbi nh\u1eefng d\u00f2ng content h\u1ebft s\u1ee9c ng\u1eafn ng\u1ee7i nh\u01b0ng l\u1ea1i c\u00f4 \u0111\u1ecdng c\u1ea3m x\u00fac, to\u00e1t l\u00ean kh\u00ed th\u1ebf h\u00e0o h\u00f9ng c\u1ee7a d\u00e2n t\u1ed9c m\u00e0 Biti\u2019s \u0111\u00e3 chi\u1ebfm tr\u1ecdn tr\u00e1i tim c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u1eddi \u1ea5y. Biti\u2019s \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng \u201c\u0111\u00f4i b\u00e0n ch\u00e2n Vi\u1ec7t\u201d tr\u00ean kh\u1eafp n\u1ebbo \u0111\u01b0\u1eddng \u0111\u1ea5t n\u01b0\u1edbc, ch\u1ee9ng ki\u1ebfn bao n\u0103m th\u0103ng tr\u1ea7m v\u00e0 qu\u00e1 tr\u00ecnh tr\u01b0\u1edfng th\u00e0nh c\u1ee7a con ng\u01b0\u1eddi m\u00e0 v\u1eabn b\u1ec1n b\u1ec9 v\u1edbi th\u1eddi gian \u2013 C\u0169ng nh\u01b0 ni\u1ec1m t\u1ef1 h\u00e0o trong c\u00e2u chuy\u1ec7n k\u1ec3 c\u1ee7a Biti\u2019s: C\u00f9ng b\u01b0\u1edbc ch\u00e2n ng\u01b0\u1eddi con Vi\u1ec7t Nam l\u00ean non, xu\u1ed1ng bi\u1ec3n, v\u01b0\u1ee3t n\u00fai,\u2026.<\/p>\n

                C\u00e2u chuy\u1ec7n c\u1ee7a Biti\u2019s \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh v\u00e0 in s\u00e2n trong t\u00e2m tr\u00ed ng\u01b0\u1eddi Vi\u1ec7t m\u1ed9t c\u00e1ch nh\u1eb9 nh\u00e0ng m\u00e0 t\u1ef1 nhi\u00ean nh\u01b0 th\u1ebf!<\/p>\n

                \u0110\u1ebfn , Biti\u2019s m\u1ed9t l\u1ea7n n\u1eefa kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00f4 c\u00f9ng s\u00e2u s\u1eafc trong c\u00e1ch s\u1eed d\u1ee5ng ngh\u1ec7 thu\u1eadt storytelling trong truy\u1ec1n th\u00f4ng v\u00e0 l\u1ea7n n\u00e0y, c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p l\u00e0 GenZ. Ngh\u1ec7 thu\u1eadt storytelling c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n \u1edf c\u00e1c chi\u1ebfn d\u1ecbch PR \u00e2m nh\u1ea1c, ra m\u1eaft d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi, c\u1ee5 th\u1ec3:<\/p>\n

                  \n
                • Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m qua h\u00ecnh \u1ea3nh c\u1ee7a ca s\u0129 S\u01a1n T\u00f9ng trong MV \u201cL\u1ea1c tr\u00f4i\u201d.<\/li>\n
                • H\u00ecnh \u1ea3nh \u0111\u00f4i gi\u00e0y \u0111\u1ed3ng h\u00e0nh c\u00f9ng ng\u01b0\u1eddi con trong MV \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d c\u1ee7a Soobin Ho\u00e0ng S\u01a1n.<\/li>\n
                • Li\u00ean t\u1ee5c tung ra c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi l\u1ea1 nh\u01b0 b\u1ed9 s\u01b0u t\u1eadp Midnight Black Collection, Marvel Spider-man.<\/li>\n<\/ul>\n
                  Chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 qua s\u1ea3n ph\u1ea9m \u00e2m nh\u1ea1c \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d c\u1ee7a d\u00f2ng Biti\u2019s Hunter<\/figcaption><\/figure>\n

                  5. Nguy\u00ean t\u1eafc G-R-E-A-T khi vi\u1ebft storytelling<\/b><\/span><\/h2>\n

                  V\u1eady, ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 storytelling l\u00e0 g\u00ec? Li\u1ec7u c\u00f3 ph\u1ea3i doanh nghi\u1ec7p ch\u1ec9 c\u1ea7n x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n m\u1ed9t c\u00e1ch c\u1ea3m t\u00ednh l\u00e0 \u0111\u1ee7?<\/p>\n

                  Th\u1eadt l\u00e0 sai l\u1ea7m n\u1ebfu nh\u01b0 b\u1ea1n tin r\u1eb1ng storytelling \u2013 c\u00e2u chuy\u1ec7n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u k\u1ec3 ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 d\u1ef1a v\u00e0o c\u1ea3m x\u00fac c\u1ee7a nh\u00e0 qu\u1ea3n tr\u1ecb. Trong marketing, \u0111\u1ec3 storytelling \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc G-R-E-A-T nh\u01b0 sau:<\/p>\n

                    \n
                  • G-Glued (k\u1ebft n\u1ed1i):\u00a0<\/i><\/b>Th\u00f4ng \u0111i\u1ec7p marketing trong c\u00e2u chuy\u1ec7n m\u00e0 b\u1ea1n k\u1ec3 ph\u1ea3i c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i, li\u00ean quan \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Xuy\u00ean su\u1ed1t c\u00e2u chuy\u1ec7n, b\u1ea1n c\u1ea7n th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng storytelling c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i m\u1ed9t c\u00e2u chuy\u1ec7n phi\u1ebfm, k\u1ec3 cho vui m\u00e0 kh\u00f4ng li\u00ean quan g\u00ec \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n
                      \n
                    • R-Reward (ph\u1ea7n th\u01b0\u1edfng)<\/i><\/b>: Storytelling ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c th\u00f4ng tin v\u00f4 c\u00f9ng quan tr\u1ecdng \u2013 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n mang \u0111\u1ebfn gi\u00e1 tr\u1ecb g\u00ec cho kh\u00e1ch h\u00e0ng? Ch\u1eb3ng h\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang th\u01b0\u1eddng k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o \u00fd t\u01b0\u1edfng, ho\u1eb7c s\u1ef1 v\u1ea5t v\u1ea3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ngu\u1ed3n nguy\u00ean li\u1ec7u cao c\u1ea5p,\u2026 Nh\u1eefng \u0111i\u1ec1u \u1ea5y s\u1ebd cho kh\u00e1ch h\u00e0ng th\u1ea5y s\u1ea3n ph\u1ea9m m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111em l\u1ea1i \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1eb3ng c\u1ea5p c\u1ee7a h\u1ecd.<\/li>\n
                    • E-Emotion (c\u1ea3m x\u00fac)<\/i><\/b>: M\u1ed9t c\u00e2u chuy\u1ec7n hay, h\u1ea5p d\u1eabn l\u00e0 khi c\u00f3 th\u1ec3 d\u1eabn d\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc qua nhi\u1ec1u cung b\u1eadc c\u1ea3m x\u00fac. Theo nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111a s\u1ed1 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u d\u1ec5 d\u00e0ng b\u1ecb chi ph\u1ed1i b\u1edfi c\u1ea3m x\u00fac t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/li>\n
                    • A-Authentic (tin c\u1eady)<\/i><\/b>: B\u00ean c\u1ea1nh nh\u1eefng y\u1ebfu t\u1ed1 k\u1ec3 tr\u00ean th\u00ec s\u1ef1 ch\u00e2n th\u1eadt trong c\u00e2u chuy\u1ec7n k\u1ec3 c\u0169ng l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng. Kh\u00f4ng ai mu\u1ed1n b\u1ea3n th\u00e2n m\u00ecnh b\u1ecb l\u1eeba g\u1ea1t c\u1ea3. V\u00ec v\u1eady, tr\u01b0\u1edbc khi mu\u1ed1n chi\u1ebfm \u0111\u01b0\u1ee3c t\u00ecnh c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec b\u1ea1n ph\u1ea3i tr\u00e2n tr\u1ecdng c\u1ea3m x\u00fac c\u1ee7a ch\u00ednh m\u00ecnh, k\u1ec3 c\u00e2u chuy\u1ec7n c\u00f3 th\u1eadt, nh\u01b0 v\u1eady th\u00ec ni\u1ec1m tin trong storytelling m\u1edbi b\u1ec1n v\u1eefng.<\/li>\n
                    • T-Target (m\u1ee5c ti\u00eau)<\/i><\/b>: Storytelling ch\u00ec th\u1eadt s\u1ef1 th\u00e0nh c\u00f4ng khi c\u00e2u chuy\u1ec7n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. N\u1ebfu c\u00e2u chuy\u1ec7n k\u1ec3 c\u1ee7a b\u1ea1n v\u00f4 c\u00f9ng hay ho v\u00e0 \u0111\u1ea7y ngh\u1ec7 thu\u1eadt nh\u01b0ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u1ea1i kh\u00f4ng hi\u1ec3u th\u00ec c\u0169ng kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n
                      X\u00e2y d\u1ef1ng storytelling c\u1ea7n tu\u00e2n theo nguy\u00ean t\u1eafc GREAT<\/figcaption><\/figure>\n

                      6. Kinh nghi\u1ec7m vi\u1ebft storytelling thu h\u00fat, ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng<\/b><\/span><\/h2>\n

                      N\u1ebfu b\u1ea1n \u0111ang trong giai \u0111o\u1ea1n t\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng \u0111\u1ec3 x\u00e2y d\u1ef1ng storytelling cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, GOBRANDING s\u1ebd \u0111\u1ec1 xu\u1ea5t m\u1ed9t s\u1ed1 b\u01b0\u1edbc quan tr\u1ecdng c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u1ec3 b\u1eaft \u0111\u1ea7u cho m\u1ed9t storytelling thu h\u00fat, ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng nh\u01b0 sau:<\/p>\n

                        \n
                      • X\u00e1c \u0111\u1ecbnh nh\u00e2n v\u1eadt ch\u00ednh<\/i><\/b>: C\u00e2u chuy\u1ec7n s\u1ebd \u0111i theo g\u00f3c nh\u00ecn c\u1ee7a ai? \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn r\u00f5 r\u00e0ng nh\u1eefng c\u1ea3m x\u00fac, t\u00ecnh hu\u1ed1ng m\u00e0 nh\u00e2n v\u1eadt ch\u00ednh tr\u1ea3i qua \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac.<\/li>\n
                      • X\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i<\/i><\/b>: C\u00f3 th\u1ec3 l\u00e0 c\u00e2u chuy\u1ec7n th\u00e0nh l\u1eadp th\u01b0\u01a1ng hi\u1ec7u, c\u00e2u chuy\u1ec7n v\u1ec1 \u00fd t\u01b0\u1edfng ra m\u1eaft s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1eeb nh\u00e0 s\u00e1ng l\u1eadp doanh nghi\u1ec7p,\u2026<\/li>\n
                      • Ph\u00e1c th\u1ea3o n\u00ean c\u1ed1t truy\u1ec7n<\/i><\/b>: Sau khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng ch\u1ea5t li\u1ec7u \u0111\u1ec3 k\u1ec3 chuy\u1ec7n v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t storytelling l\u00e0 g\u00ec, b\u1ea1n c\u1ea7n k\u1ebft n\u1ed1i logic c\u1ed1t truy\u1ec7n \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi h\u00ecnh dung. \u1ede giai \u0111o\u1ea1n n\u00e0y, \u0111\u1eebng qu\u00ean c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0:
                        \n\u2013\u00a0C\u00e2u chuy\u1ec7n di\u1ec5n ra l\u00fac n\u00e0o? \u1ede \u0111\u00e2u?
                        \n\u2013 Nh\u1eefng s\u1ef1 vi\u1ec7c n\u00e0o \u0111\u00e3 x\u1ea3y ra?
                        \n\u2013 C\u1ea3m x\u00fac m\u00e0 nh\u00e2n v\u1eadt ch\u00ednh tr\u1ea3i qua l\u00e0 g\u00ec?
                        \n\u2013 \u0110\u1eebng qu\u00ean l\u1ed3ng gh\u00e9p nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u (theo nguy\u00ean t\u1eafc Glued) nh\u01b0 l\u1eddi h\u1ee9a, gi\u00e1 tr\u1ecb \u0111em l\u1ea1i,\u2026<\/li>\n
                      • \u0110\u01b0a nh\u1eefng d\u1eabn ch\u1ee9ng li\u00ean quan<\/i><\/b>: Bao g\u1ed3m c\u00e1c th\u00f4ng tin l\u1ecbch s\u1eed li\u00ean quan, s\u1ef1 ki\u1ec7n \u0111\u00e3 t\u1eebng x\u1ea3y ra m\u00e0 ai c\u0169ng bi\u1ebft \u0111\u1ebfn,\u2026 \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 h\u00ecnh dung v\u00e0 ghi nh\u1edb c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n h\u01a1n.<\/li>\n
                      • T\u1ea1o ra \u201cng\u01b0\u1eddi h\u00f9ng\u201d trong c\u00e2u chuy\u1ec7n<\/i><\/b>: \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 ai ho\u1eb7c \u0111i\u1ec1u g\u00ec \u0111\u00f3ng vai tr\u00f2 gi\u00fap \u0111\u1ee1 nh\u00e2n v\u1eadt ch\u00ednh, th\u00e1o g\u1ee1 n\u00fat th\u1eaft kh\u00f3 kh\u0103n ho\u1eb7c m\u1edf ra t\u00ecnh hu\u1ed1ng m\u1edbi cho c\u00e2u chuy\u1ec7n.<\/li>\n<\/ul>\n

                        T\u1ea5t nhi\u00ean, storytelling c\u00f3 \u0111\u1eb7c s\u1eafc v\u00e0 thu h\u00fat hay kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Do \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u00e2u chuy\u1ec7n k\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nguy\u00ean t\u1eafc tr\u00ean nh\u01b0ng v\u1eabn ch\u00e2n th\u1eadt, gi\u00e0u c\u1ea3m x\u00fac.<\/p>\n","protected":false},"excerpt":{"rendered":"

                        1. T\u00ecm hi\u1ec3u v\u1ec1 storytelling Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1i ni\u1ec7m storytelling l\u00e0 g\u00ec v\u00e0 t\u1eeb \u0111\u00e2u m\u00e0 ph\u01b0\u01a1ng ph\u00e1p marketing th\u01b0\u01a1ng hi\u1ec7u n\u00e0y ra \u0111\u1eddi. Storytelling l\u00e0 g\u00ec? L\u1ecbch s\u1eed h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a storytelling 1.1. Storytelling l\u00e0 g\u00ec? T\u1eeb x\u01b0a \u0111\u1ebfn nay, con ng\u01b0\u1eddi lu\u00f4n h\u1ee9ng th\u00fa v\u1edbi nh\u1eefng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,232],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5558"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5558"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5558\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}