{"id":55581,"date":"2023-12-20T15:15:20","date_gmt":"2023-12-20T08:15:20","guid":{"rendered":"https:\/\/masterskills.org\/blog\/influencer-marketing-nguyen-lieu-va-cong-thuc-cho-mot-chiec-banh-hoan-hao.html"},"modified":"2023-12-20T15:15:20","modified_gmt":"2023-12-20T08:15:20","slug":"influencer-marketing-nguyen-lieu-va-cong-thuc-cho-mot-chiec-banh-hoan-hao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/influencer-marketing-nguyen-lieu-va-cong-thuc-cho-mot-chiec-banh-hoan-hao.html","title":{"rendered":"Influencer marketing \u2013 nguy\u00ean li\u1ec7u v\u00e0 c\u00f4ng th\u1ee9c cho m\u1ed9t chi\u1ebfc b\u00e1nh ho\u00e0n h\u1ea3o"},"content":{"rendered":"
S\u1eed d\u1ee5ng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong marketing (Influencer marketing) d\u01b0\u1eddng nh\u01b0 ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn trong marketing. Tuy nhi\u00ean, th\u00e1ch th\u1ee9c c\u1ee7a h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y ch\u00ednh l\u00e0 vi\u1ec7c kh\u00f4ng c\u00f3 m\u1ed9t khu\u00f4n m\u1eabu nh\u1ea5t \u0111\u1ecbnh v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng influencer l\u1ea1i bi\u1ebfn thi\u00ean kh\u00e1c nhau theo m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u hay t\u1eebng chi\u1ebfn d\u1ecbch c\u1ee7a nh\u00e3n h\u00e0ng.<\/p>\n

Nh\u01b0ng v\u00ec influencer marketing \u0111\u00f3ng vai tr\u00f2 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c mang th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00ec l\u1ebd \u0111\u00f3, khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ecbnh ngh\u0129a chung nh\u1ea5t c\u0169ng nh\u01b0 y\u1ebfu t\u1ed1 chi ti\u1ebft \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng l\u00fd t\u01b0\u1edfng cho th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n \u0111\u00e3 n\u1eafm trong tay 50% th\u1eafng.<\/p>\n

1. Influencer l\u00e0 ai?<\/h2>\n

M\u1ea1ng x\u00e3 h\u1ed9i l\u00ean ng\u00f4i c\u0169ng l\u00e0 l\u00fac nh\u1eefng l\u1eddi truy\u1ec1n mi\u1ec7ng khen \u2013 ch\u00ea d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u hay doanh nghi\u1ec7p lan nhanh h\u01a1n gi\u00f3 v\u00e0o nh\u00e0 tr\u1ed1ng. \u0110\u00e2y c\u0169ng l\u00e0 th\u1eddi \u0111i\u1ec3m nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 blogger kho\u00e1c l\u00ean m\u00ecnh \u201ct\u1ea5m \u00e1o m\u1edbi\u201d: ng\u01b0\u1eddi \u1ee7ng h\u1ed9 v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 \u0111\u1eb7c bi\u1ec7t, n\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y b\u1ea1n \u0111\u00e3 quen v\u1edbi kh\u00e1i ni\u1ec7m influencer l\u00e0 c\u00e1c chuy\u00ean gia, nh\u00e0 ph\u00e2n t\u00edch, blogger, ph\u00f3ng vi\u00ean\u2026 th\u00ec b\u1ea1n d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 qu\u00ean m\u1ea5t r\u1eb1ng, nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0 nh\u00e2n vi\u00ean hay kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. H\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y \u0111\u1eb7c bi\u1ec7t \u1edf ch\u1ed7, thay v\u00ec nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 tr\u1ea3 ti\u1ec1n cho ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 gi\u00fap b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3. Nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t c\u1ee7a h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y, cho d\u00f9 \u0111\u00f3 l\u00e0 ai, nh\u01b0 Jay Baer \u0111\u00e3 n\u00f3i: \u201c\u1ea2nh h\u01b0\u1edfng th\u1ef1c s\u1ef1 s\u1ebd th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eadn th\u1ee9c\u201d.<\/p>\n

B\u1ea5t c\u1ee9 ai \u0111\u00f3 v\u1edbi h\u00e0ng tr\u0103m ng\u00e0n ng\u01b0\u1eddi theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u1edbi fan h\u1ecd, tuy nhi\u00ean, n\u1ebfu h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p, nh\u1eefng chia s\u1ebb tr\u00ean kh\u00f4ng nh\u1eefng kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n khi\u1ebfn ng\u01b0\u1eddi theo d\u00f5i c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu.<\/p>\n

\"Influencer<\/p>\n

Influencer marketing hi\u1ec7n \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd thay th\u1ebf c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng<\/p>\n<\/div>\n

2. T\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n Influencer v\u00e0 Influencer marketing?<\/h2>\n

Nh\u01b0 m\u1ed9t l\u1ebd t\u1ef1 nhi\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng tin v\u00e0o c\u00e1c \u0111\u1ec1 xu\u1ea5t t\u1eeb \u200b\u200bb\u00ean th\u1ee9 ba h\u01a1n l\u00e0 t\u1eeb ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u hay doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a n\u1ebfu b\u1ea1n suy ngh\u0129 v\u1ec1 n\u00f3 trong m\u1ed9t ng\u1eef c\u1ea3nh c\u00e1 nh\u00e2n: s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 b\u1ea1n tin m\u1ed9t ng\u01b0\u1eddi trong qu\u00e1n cafe \u2013 ho\u00e0n to\u00e0n kh\u00f4ng quen bi\u1ebft, \u0111\u1ebfn b\u1eaft chuy\u1ec7n sau \u0111\u00f3 t\u1ef1 kho\u00e1c l\u00e1c v\u1ec1 b\u1ea3n th\u00e2n \u0111\u1ec3 thuy\u1ebft ph\u1ee5c b\u1ea1n tr\u1edf th\u00e0nh b\u1ea1n c\u1ee7a h\u1ecd. Nh\u01b0ng b\u1ea1n s\u1ebd tin h\u01a1n n\u1ebfu c\u00f3 m\u1ed9t ai l\u00e0 b\u1ea1n chung c\u1ee7a hai ng\u01b0\u1eddi chia s\u1ebb nh\u1eefng \u0111i\u1ec1u \u0111\u00f3. Influencer ch\u00ednh l\u00e0 ng\u01b0\u1eddi b\u1ea1n chung, \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

Khi b\u1ea1n k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 h\u01b0\u1edfng l\u1ee3i t\u1eeb l\u01b0\u1ee3ng fan \u201ckh\u1ee7ng\u201d c\u1ee7a h\u1ecd m\u00e0 c\u00f2n l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ebfn t\u1eeb m\u1ea1ng l\u01b0\u1edbi b\u1ea1n b\u00e8 c\u1ee7a fan n\u1eefa. V\u00e0 t\u1eeb vi\u1ec7c Influencer ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng \u0111i\u1ec1u h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1edbi website, t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hay b\u00e1n s\u1ea3n ph\u1ea9m th\u00f4ng qua nh\u1eefng th\u00f4ng tin hay c\u00e2u chuy\u1ec7n v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n th\u1ebf n\u00ean xu h\u01b0\u1edbng Influencer marketing \u0111ang \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u d\u1ef1 b\u00e1o s\u1ebd tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m trong th\u1eddi gian ng\u1eafn s\u1eafp t\u1edbi.<\/p>\n

\u0110\u1ed3ng th\u1eddi, v\u1edbi s\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, \u0111\u00e2y c\u0169ng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng h\u01b0\u1edbng \u0111i hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng khi m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng c\u1ea3nh gi\u00e1c, th\u1edd \u01a1 v\u1edbi bi\u1ec3n qu\u1ea3ng c\u00e1o hay TVC, thay v\u00e0o \u0111\u00f3, h\u1ecd mu\u1ed1n t\u1ef1 nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ri\u00eang v\u00e0 nghe v\u1ec1 n\u00f3 t\u1eeb nh\u1eefng ng\u01b0\u1eddi m\u00e0 h\u1ecd tin t\u01b0\u1edfng. V\u1edbi l\u1ee3i th\u1ebf c\u1ee7a Influencer \u2013 c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 s\u1ea3n xu\u1ea5t n\u1ed9i dung qua vi\u1ec7c chia s\u1ebb th\u00f4ng tin, tr\u1ea3i nghi\u1ec7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1edbi nh\u1eefng ng\u01b0\u1eddi trung th\u00e0nh th\u00ec vi\u1ec7c \u0111\u00f3n \u0111\u1ea7u xu th\u1ebf, c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a h\u1ecd tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1eafc ch\u1eafn s\u1ebd t\u1ea1o kh\u00e1c bi\u1ec7t r\u1ea5t l\u1edbn trong th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

3. Suy ngh\u0129 khi l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h2>\n

H\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u1eebng ch\u1ec9 suy ngh\u0129 v\u1ec1 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n \u0111ang h\u01b0\u1edbng t\u1edbi hay b\u1ecb \u00e1m \u1ea3nh. L\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb, b\u1ea1n h\u1eb3n \u0111\u00e3 ph\u1ea3i c\u00f3 nh\u1eefng h\u00ecnh dung chi ti\u1ebft nh\u1ea5t v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng n\u00ean \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u00ec v\u1eady, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c Influencer l\u00fd t\u01b0\u1edfng, b\u1ea1n bu\u1ed9c ph\u1ea3i \u0111\u1ea9y b\u01b0\u1edbc n\u00e0y ti\u1ebfn xa h\u01a1n n\u1eefa v\u00e0 c\u00e2n nh\u1eafc v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1, b\u00e0i \u0111\u0103ng m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd theo d\u00f5i, quan t\u00e2m.<\/p>\n

Ch\u1eb3ng h\u1ea1n khi qu\u1ea3ng b\u00e1 m\u1ed9t d\u00f2ng son cao c\u1ea5p m\u1edbi, th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c beauty blogger c\u00f3 ti\u1ebfng \u0111\u1ec3 qu\u1ea3ng c\u00e1o qua h\u00ecnh th\u1ee9c review tr\u00ean blog, quay video h\u01b0\u1edbng d\u1eabn trang \u0111i\u1ec3m c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m hay \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 m\u1ed9t t\u1ea5m \u1ea3nh tr\u00ean Facebook v\u1edbi n\u1ed9i dung m\u1edbi \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn t\u1eb7ng s\u1ea3n ph\u1ea9m v\u00e0 s\u1ebd vi\u1ebft c\u1ea3m nh\u1eadn ngay sau khi d\u00f9ng\u2026 Tuy nhi\u00ean, n\u1ebfu ch\u1ecdn c\u00e1c blogger c\u00f3 l\u01b0\u1ee3ng follow cao nh\u01b0ng l\u1ea1i v\u1ec1 t\u00e0i ch\u00ednh hay \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 teen ch\u1eb3ng h\u1ea1n, fan c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng quan t\u00e2m.<\/p>\n

4. L\u1ef1a ch\u1ecdn n\u1eafm b\u1eaft th\u1eddi c\u01a1 hay kh\u00f4ng?<\/h2>\n

M\u1eb7c d\u00f9 c\u00f3 v\u1ebb nh\u01b0 khi m\u1ed9t s\u1ed1 c\u00f4ng ty \u201cch\u01b0a \u0111\u1ee7 d\u0169ng c\u1ea3m\u201d \u0111\u1ec3 t\u1eeb b\u1ecf c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng th\u00ec Influencer marketing l\u1ea1i \u0111ang ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 t\u1ea1i c\u00e1c website th\u1eddi trang khi tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n \u0111\u00e1ng k\u1ec3 g\u00f3p ph\u1ea7n t\u0103ng doanh thu. Nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang \u201cs\u0103n\u201d c\u00e1c blogger th\u1eddi trang uy t\u00edn, g\u1eedi t\u1eb7ng qu\u1ea7n \u00e1o v\u00e0 ph\u1ee5 ki\u1ec7n \u0111\u1ec3 \u0111\u01b0\u1ee3c review v\u1edbi th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, \u0111i k\u00e8m l\u00e0 link website m\u00e0 ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 mua c\u00e1c m\u1eb7t h\u00e0ng trong b\u00e0i vi\u1ebft.<\/p>\n

\"V\u00ed<\/p>\n

Modcloth l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 xu h\u01b0\u1edbng \u1ee9ng d\u1ee5ng Influencer marketing c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang<\/p>\n<\/div>\n

ModCloth, m\u1ed9t website b\u00e1n qu\u1ea7n \u00e1o theo phong c\u00e1ch vintage \u0111ang kh\u00e1 th\u00e0nh c\u00f4ng v\u1edbi h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y. H\u1ecd t\u00edch c\u1ef1c t\u1eadn d\u1ee5ng vai tr\u00f2 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 chia s\u1ebb h\u00ecnh \u1ea3nh kh\u00e1ch h\u00e0ng m\u1eb7c trang ph\u1ee5c c\u1ee7a ModCloth. Ch\u00ednh vi\u1ec7c c\u00f3 th\u00eam vai tr\u00f2 m\u1edbi n\u00e0y khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t, \u0111\u1ed3ng th\u1eddi c\u0169ng khuy\u1ebfn kh\u00edch nhi\u1ec1u b\u00e0i \u0111\u0103ng v\u00e0 l\u01b0\u1ee3t chia s\u1ebb h\u01a1n v\u1ec1 c\u00e1c m\u1eb7t h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Ho\u1eb7c nhi\u1ec1u website th\u1eddi trang l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c g\u1eedi s\u1ea3n ph\u1ea9m \u0111\u1ebfn Influencer, sau \u0111\u00f3 kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 tham gia m\u1ed9t cu\u1ed9c thi \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 nh\u1eadn qu\u00e0 t\u1eb7ng (give away); \u0111\u00f4i khi \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t kho\u1ea3n ti\u1ec1n hay voucher mua h\u00e0ng \u0111\u01b0\u1ee3c g\u1eedi t\u1edbi ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nh\u00e0 b\u00e1o ho\u1eb7c blogger \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 v\u00e0o website, ch\u1ecdn m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m sau \u0111\u00f3 chia s\u1ebb l\u1ea1i to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u1edbi fan.<\/p>\n

5. B\u1eaft tay l\u00e0m m\u1ed9t \u2018chi\u1ebfc b\u00e1nh\u2019 Influencer marketing ho\u00e0n ch\u1ec9nh<\/h2>\n

5.1. Chu\u1ea9n b\u1ecb\u00a0nguy\u00ean li\u1ec7u<\/strong><\/p>\n

B\u1ed1i c\u1ea3nh:<\/strong> Xin nh\u1eafc l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa: nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, v\u00ec v\u1eady, tr\u01b0\u1edbc h\u1ebft ch\u00fang ta c\u1ea7n c\u00e2n nh\u1eafc t\u1edbi s\u1ef1 ph\u00f9 h\u1ee3p v\u1ec1 b\u1ed1i c\u1ea3nh. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh Influencer c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng. Ch\u1eb3ng h\u1ea1n, Justin Bieber \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi 37 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i. Nh\u01b0ng, li\u1ec7u tweet c\u1ee7a Bieber v\u1ec1 ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb c\u00f3 th\u1ef1c s\u1ef1 mang l\u1ea1i doanh s\u1ed1? C\u00f3 l\u1ebd kh\u00f4ng, b\u1edfi c\u00e1c c\u00f4 g\u00e1i 12 tu\u1ed5i \u00edt c\u00f3 xu h\u01b0\u1edbng quan t\u00e2m t\u1edbi ti\u1ebfp th\u1ecb.<\/p>\n

L\u01b0\u1ee3ng ti\u1ebfp c\u1eadn: <\/strong>T\u1ea5t nhi\u00ean, sau khi \u0111\u00e3 ch\u1ecdn \u0111\u01b0\u1ee3c ai \u0111\u00f3 ph\u00f9 h\u1ee3p, ch\u00fang ta s\u1ebd mu\u1ed1n h\u1ecd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00e0ng t\u1ed1t \u0111\u1ec3 nh\u1eefng n\u1ed9i dung ho\u1eb7c nh\u1eefng \u0111\u00e1nh gi\u00e1 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c l\u1eafng nghe. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n b\u00e1n qu\u1ea7n \u00e1o cho tween th\u00ec ch\u1eafc h\u1eb3n b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 b\u1ecf qua con s\u1ed1 37 tri\u1ec7u c\u00f4 g\u00e1i \u0111ang theo d\u00f5i Justin Bieber \u0111\u00fang kh\u00f4ng?<\/p>\n

M\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng:<\/strong> \u0110\u00e2y ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng m\u00e0 ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng th\u00f4i th\u00fac kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau \u0111\u01b0a ra h\u00e0nh \u0111\u1ed9ng. \u0110\u1eb7c \u0111i\u1ec3m n\u00e0y \u0111\u1ebfn m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean khi b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c c\u00e1 nh\u00e2n c\u00f3 li\u00ean quan theo b\u1ed1i c\u1ea3nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng th\u01b0\u1eddng s\u1ebd kh\u00f4ng \u00e9p fan c\u1ee7a m\u00ecnh \u0111\u01b0a ra h\u00e0nh \u0111\u1ed9ng, b\u1edfi h\u1ecd l\u00e0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi ho\u1ea1t \u0111\u1ed9ng theo h\u01b0\u1edbng \u201cl\u1ef1a ch\u1ecdn tham gia\u201d v\u00e0 fan c\u1ee7a h\u1ecd ch\u1ecdn theo d\u00f5i, t\u01b0\u01a1ng t\u00e1c nh\u1eb1m m\u1ee5c \u0111\u00edch t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 h\u1ecd quan t\u00e2m. Do \u0111\u00f3, y\u1ebfu t\u1ed1 ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 ti\u00ean quy\u1ebft.<\/p>\n

X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 c\u00e1 t\u00ednh cho ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u2013 c\u00f4ng th\u1ee9c l\u00e0m b\u00e1nh<\/strong><\/p>\n

    \n
  • T\u00ednh c\u00e1ch:<\/strong> Quy\u1ebft \u0111\u1ecbnh xem b\u1ea1n c\u1ea7n m\u1ed9t nh\u00e0 ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i, m\u1ed9t ng\u01b0\u1eddi cung c\u1ea5p th\u00f4ng tin hay m\u1ed9t t\u00e1c gi\u1ea3, v.v \u0111\u1ec3 qu\u1ea3ng b\u00e1 chi\u1ebfn d\u1ecbch v\u00e0 s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t.<\/li>\n
  • Th\u1ec3 lo\u1ea1i:<\/strong> C\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t ho\u1eb7c hai, ch\u1eb3ng h\u1ea1n: c\u00f4ng ngh\u1ec7, th\u1eddi trang, du l\u1ecbch, ti\u1ebfp th\u1ecb, v.v.<\/li>\n
  • \u0110\u1ed1i t\u01b0\u1ee3ng:<\/strong> \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 hai ho\u1eb7c ba. Ch\u1eb3ng h\u1ea1n, \u0111\u1ec3 qu\u1ea3ng c\u00e1o g\u00f3i d\u1ecbch v\u1ee5 c\u01b0\u1edbc vi\u1ec5n th\u00f4ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau t\u1edbi nh\u1eefng Influencer v\u1edbi fan l\u00e0 ph\u1ee5 n\u1eef l\u00e0m c\u00f4ng vi\u1ec7c v\u0103n ph\u00f2ng ho\u1eb7c Influencer c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng theo d\u00f5i l\u00e0 nam gi\u1edbi, y\u00eau th\u00edch c\u00f4ng ngh\u1ec7.<\/li>\n
  • Ch\u1ee7 \u0111\u1ec1:<\/strong> L\u1ef1a ch\u1ecdn nh\u1eefng ch\u1ee7 \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u00f4i khi \u0111\u00e3 n\u00f3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c blog c\u1ee7a h\u1ecd s\u1ebd an to\u00e0n h\u01a1n. B\u1edfi, nh\u01b0 v\u1eady b\u1ea1n s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u0169ng nh\u01b0 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3.<\/li>\n
  • H\u00ecnh th\u1ee9c ti\u1ebfp c\u1eadn:<\/strong> \u0110i\u1ec1u h\u01b0\u1edbng kh\u00e1ch truy c\u1eadp t\u1edbi website hay m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p? B\u1ea5t c\u1ee9 k\u00eanh n\u00e0o b\u1ea1n ngh\u0129 l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn s\u1ebd t\u1ed1t nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y \u0111\u00e1nh d\u1ea5u v\u00e0 c\u00e2n nh\u1eafc t\u1edbi l\u01b0\u1ee3ng fan tr\u00ean c\u00e1c k\u00eanh \u0111\u00f3.<\/li>\n<\/ul>\n

    5.2. Ch\u1ecdn mua nh\u1eefng nguy\u00ean li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u01b0\u01a1i ngon nh\u1ea5t<\/strong><\/p>\n

    Sau khi \u0111\u00e3 \u201ct\u1ea1o h\u00ecnh\u201d cho ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u0169ng l\u00e0 l\u00fac b\u1ee9c m\u00e0n b\u00ed \u1ea9n d\u1ea7n h\u00e9 m\u1edf, tuy nhi\u00ean, l\u00fd thuy\u1ebft l\u00e0 v\u1eady, nh\u01b0ng \u0111\u1ec3 ch\u1ecdn \u0111\u00fang ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng cho th\u01b0\u01a1ng hi\u1ec7u c\u0169ng kh\u00f4ng ph\u1ea3i \u0111\u01a1n gi\u1ea3n.<\/p>\n

    C\u00f4ng c\u1ee5 l\u1eafng nghe tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/p>\n

    Nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t. Kh\u00f4ng ch\u1ec9 fan theo d\u00f5i nh\u1eefng g\u00ec h\u1ecd vi\u1ebft c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng m\u00e0 ch\u00ednh Infuencer c\u00f2n t\u00edch c\u1ef1c chia s\u1ebb v\u1ec1 m\u1ee9c \u0111\u1ed9 \u201ccu\u1ed3ng\u201d s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. B\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 vi\u1ebft b\u00e0i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 ti\u1ec1m \u1ea9n.<\/p>\n

    Nh\u1eefng c\u00f4ng c\u1ee5 l\u1eafng nghe tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng cho ph\u00e9p b\u1ea1n t\u00ecm th\u1ea5y ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng m\u00e0 b\u1ea1n \u0111\u00e3 v\u1ea1ch ra. V\u00ed d\u1ee5: m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng n\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u00e3 t\u1eadp \u1edf ch\u1ed7 b\u1ea1n v\u00e0 \u0111\u0103ng \u1ea3nh ph\u00f2ng t\u1eadp nh\u01b0ng l\u1ea1i kh\u00f4ng \u0111\u1ec1 c\u1eadp ch\u00ednh x\u00e1c t\u00ean th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y ch\u00ednh l\u00e0 Influencer m\u00e0 b\u1ea1n c\u1ea7n.<\/p>\n

    Nghi\u00ean c\u1ee9u v\u1ec1 Hashtag:<\/strong> X\u00e1c \u0111\u1ecbnh c\u00e1c hashtag m\u00e0 Influencer b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau \u0111ang s\u1eed d\u1ee5ng. B\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm th\u00f4ng tin c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n xung quanh nh\u1eefng th\u1ebb b\u1eaft \u0111\u1ea7u b\u1eb1ng # \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c trong nh\u1eefng danh m\u1ee5c n\u00e0y m\u00e0 c\u00f2n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c ch\u1ee7 \u0111\u1ec1 ph\u00f9 h\u1ee3p \u0111\u1ec3 tri\u1ec3n khai sau \u0111\u00f3. M\u1ed9t khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u201cc\u00f3 v\u1ebb ph\u00f9 h\u1ee3p\u201d marketer n\u00ean l\u1ecdc l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa theo c\u00e1c ti\u00eau ch\u00ed \u0111\u00e3 li\u1ec7t k\u00ea \u1edf tr\u00ean v\u00e0 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch chi ti\u1ebft nh\u1ea5t.<\/p>\n

    \"google<\/p>\n

    S\u1eed d\u1ee5ng Google Alert \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u00e1nh h\u01b0\u1edfng<\/p>\n<\/div>\n

    Google Alerts<\/strong><\/p>\n

    \u0110\u1eb7t th\u00f4ng b\u00e1o cho c\u00e1c t\u1eeb kho\u00e1 li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi t\u00edch c\u1ef1c chia s\u1ebb c\u00e1c ch\u1ee7 \u0111\u1ec1 trong ph\u1ea1m vi b\u1ea1n quan t\u00e2m. B\u1ea1n c\u0169ng n\u00ean t\u1ea1o c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf cho t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 c\u00f3 th\u1ec3 t\u00ecm c\u00e1c b\u00e0i vi\u1ebft c\u00f3 \u0111\u1ec1 c\u1eadp t\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    Social Mention<\/strong><\/p>\n

    Social Mention cho ph\u00e9p b\u1ea1n nhanh ch\u00f3ng kh\u00e1m ph\u00e1 c\u00e1c \u0111\u1ec1 c\u1eadp v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau nh\u01b0 YouTube, Twitter v\u00e0 Facebook, ch\u1ec9 b\u1eb1ng c\u00e1ch \u0111i\u1ec1n t\u00ean v\u00e0o.<\/p>\n

    Blogger<\/strong><\/p>\n

    Nh\u1eefng ng\u01b0\u1eddi vi\u1ebft blog \u2013 blogger c\u00f3 th\u1ec3 n\u00f3i l\u00e0 ng\u01b0\u1eddi m\u1ea1nh nh\u1ea5t trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. B\u00e1o c\u00e1o t\u1eeb Technorati cho th\u1ea5y r\u1eb1ng 86% nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u0169ng s\u1edf h\u1eefu \u00edt nh\u1ea5t m\u1ed9t blog. M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m c\u1ed9ng c\u1ee7a vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c blogger l\u00e0 h\u1ecd c\u00f2n ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c tr\u00ean nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

    Khi t\u00ecm c\u00e1c blogger c\u00f3 \u1ea3nh h\u01b0\u1edfng cho th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm c\u00e1c b\u00e0i vi\u1ebft theo th\u1ec3 lo\u1ea1i b\u1ea1n quan t\u00e2m \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Sau khi \u0111\u00e3 li\u1ec7t k\u00ea danh s\u00e1ch c\u00e1c blogger ph\u00f9 h\u1ee3p theo b\u1ed1i c\u1ea3nh, h\u00e3y x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a nh\u1ea5t \u0111\u1ecbnh c\u0169ng nh\u01b0 th\u00f4ng tin m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa xem li\u1ec7u h\u1ecd c\u00f3 ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn\u00a0t\u1ed1t nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng.<\/p>\n

    Ph\u00e2n lo\u1ea1i theo c\u00e1ch th\u1ee7 c\u00f4ng \u0111\u1ec3 t\u00ecm s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ti\u00eau ch\u00ed b\u1ea1n \u0111\u00e3 n\u00eau ra khi x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh cho ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. Hi\u1ec7n c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 ti\u1ebfp c\u1eadn blogger c\u00f3 th\u1ec3 l\u00e0m cho qu\u00e1 tr\u00ecnh n\u00e0y nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n: ch\u1eb3ng h\u1ea1n doanh nghi\u1ec7p nh\u1ecf th\u00ec c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc Inkybee ho\u1eb7c BlogDash; c\u00e1c c\u00f4ng ty quy m\u00f4 l\u1edbn h\u01a1n c\u0169ng nh\u01b0 nhu c\u1ea7u t\u00ecm ki\u1ebfm nhi\u1ec1u Influencer c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 GroupHigh ho\u1eb7c Buzz Stream.<\/p>\n

    \"Influencer<\/p>\n

    Bitis Hunter \u0111\u00e3 c\u00f3 thu \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 ngo\u00e0i s\u1ee9c t\u01b0\u1edfng t\u01b0\u1edfng khi l\u1ef1a ch\u1ecdn S\u01a1n T\u00f9ng MTP trong chi\u1ebfn d\u1ecbch Influencer marketing<\/p>\n<\/div>\n

    5.3. \u0110\u00e3 c\u00f3 nguy\u00ean li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f4ng th\u1ee9c, b\u01b0\u1edbc ti\u1ebfp s\u1ebd l\u00e0 g\u00ec?<\/strong><\/p>\n

    Khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u00e1ng t\u1ea1o n\u1ed9i dung<\/strong><\/p>\n

    M\u1ed9t Influencer \u201cth\u1ef1c s\u1ef1\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 ni\u1ec1m \u0111am m\u00ea \u00edt nhi\u1ec1u v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. V\u00e0 ni\u1ec1m \u0111am m\u00ea n\u00e0y s\u1ebd c\u00f3 s\u1ee9c h\u00fat, s\u1ef1 lan t\u1ecfa r\u1ed9ng kh\u1eafp t\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u1ecdc c\u00e2u chuy\u1ec7n, chia s\u1ebb c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 mang l\u1ea1i nhi\u1ec1u lead cho doanh nghi\u1ec7p. V\u00ec v\u1eady, m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u n\u1ed9i dung khi\u1ebfn kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac v\u00e0 th\u00f4i th\u00fac h\u00e0nh \u0111\u1ed9ng nh\u1ea5t c\u00f3 th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch khuy\u1ebfn kh\u00edch nh\u1eefng \u201ckh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac\u201d s\u00e1ng t\u1ea1o n\u1ed9i dung:<\/p>\n

      \n
    • \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 y\u00eau c\u1ea7u h\u1ecd \u0111\u0103ng t\u1ea3i h\u00ecnh \u1ea3nh v\u00e0 video khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. N\u1ebfu b\u1ea1n nghi\u00eam t\u00fac v\u1edbi l\u1eddi h\u1ee9a chia s\u1ebb n\u1ed9i dung h\u1ecd g\u1eedi l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u00e0o h\u1ee9ng l\u00e0m vi\u1ec7c n\u00e0y.<\/li>\n
    • T\u1eadn d\u1ee5ng hi\u1ec7u \u1ee9ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh give away hay gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m.<\/li>\n
    • Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng trung th\u00e0nh m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn v\u00e0 cam k\u1ebft h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c ki\u1ec3m duy\u1ec7t n\u1ed9i dung tr\u01b0\u1edbc khi \u0111\u0103ng. T\u1ef7 l\u1ec7 tr\u1ea3 l\u1eddi s\u1ebd cao h\u01a1n khi d\u00e0nh t\u1eb7ng kh\u00e1ch h\u00e0ng nh\u1eefng th\u1ebb qu\u00e0 t\u1eb7ng h\u1ea5p d\u1eabn.<\/li>\n
    • G\u1eedi t\u1eb7ng s\u1ea3n ph\u1ea9m ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed ph\u1ea7n m\u1ec1m m\u00e0 kh\u00f4ng y\u00eau c\u1ea7u c\u00f3 b\u1ea5t k\u1ef3 s\u1ef1 cam k\u1ebft t\u1eeb Influencer. N\u1ebfu h\u1ecd th\u00edch n\u00f3, h\u1ecd c\u00f3 th\u1ec3 chia s\u1ebb th\u00f4ng tin, vi\u1ebft v\u1ec1 b\u1ea1n v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t.<\/li>\n<\/ul>\n

      H\u00ecnh th\u1ee9c\u00a0tri \u00e2n<\/strong><\/p>\n

      N\u1ebfu ai \u0111\u00f3 chia s\u1ebb nh\u1eefng \u0111i\u1ec1u t\u1ed1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u1ecd c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c tri \u00e2n v\u00e0 n\u00f3 kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00fac n\u00e0o c\u0169ng ph\u1ea3i l\u00e0 ti\u1ec1n b\u1ea1c. Y\u1ebfu t\u1ed1 b\u1ea1n c\u1ea7n quan t\u00e2m nh\u1ea5t \u1edf ph\u1ea7n n\u00e0y ch\u00ednh l\u00e0 s\u1ef1 tin t\u01b0\u1edfng c\u0169ng nh\u01b0 c\u1ea3m gi\u00e1c m\u00ecnh tr\u1edf n\u00ean quan tr\u1ecdng v\u00e0 \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn m\u00e0 b\u1ea1n t\u1ea1o ra cho Influencer. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn kh\u00e1 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n

        \n
      • T\u00e0i ch\u00ednh:<\/strong>\u00a0\u0110\u00e2y l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1 nh\u1ea1y c\u1ea3m n\u00ean b\u1ea1n c\u1ea7n h\u1ebft s\u1ee9c th\u1eadn tr\u1ecdng v\u00e0 c\u00e2n nh\u1eafc k\u1ef9 tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Li\u1ec7u h\u00ecnh th\u1ee9c n\u00e0y c\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c ch\u00e2n th\u00e0nh? Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn.<\/li>\n
      • \u0110\u00e1nh gi\u00e1 cao n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd:\u00a0<\/strong>Chia s\u1ebb b\u00e0i h\u1ecd vi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao h\u01a1n v\u00e0o website v\u00e0 khi\u1ebfn Influencer c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng. Ngo\u00e0i ra, nh\u1eefng l\u1eddi c\u1ea3m \u01a1n ch\u00e2n th\u00e0nh hay \u0111i\u1ec1u g\u00ec \u0111\u00f3 t\u01b0\u01a1ng t\u1ef1 s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng.<\/li>\n
      • Gi\u1ea3m gi\u00e1 ho\u1eb7c t\u1eb7ng qu\u00e0:\u00a0<\/strong>Cung c\u1ea5p phi\u1ebfu gi\u1ea3m gi\u00e1 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ho\u1eb7c d\u00e0nh t\u1eb7ng h\u1ecd s\u1ea3n ph\u1ea9m t\u1eeb doanh nghi\u1ec7p s\u1ebd th\u1ef1c s\u1ef1 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 ti\u1ebfp t\u1ee5c chia s\u1ebb v\u1ec1 b\u1ea1n.<\/li>\n
      • Chi\u1ebft kh\u1ea5u, hoa h\u1ed3ng:\u00a0<\/strong>\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c tham gia v\u00e0o c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 mang l\u1ea1i doanh thu l\u1edbn cho doanh nghi\u1ec7p th\u00ec vi\u1ec7c d\u00e0nh t\u1eb7ng h\u1ecd m\u1ed9t kho\u1ea3n hoa h\u1ed3ng nho nh\u1ecf c\u0169ng kh\u00f4ng h\u1eb3n l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed3i.<\/li>\n<\/ul>\n

        Gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb n\u00e0o kh\u00e1c, Influencer marketing s\u1ebd ti\u1ebfp t\u1ee5c bi\u1ebfn \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch billboard tr\u1edf th\u00e0nh qu\u1ea3ng c\u00e1o banner v\u00e0 t\u1eeb qu\u1ea3ng c\u00e1o banner tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong ti\u1ebfp th\u1ecb n\u1ed9i dung. D\u00f9 sao, \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ngu\u1ed3n l\u1ef1c tuy\u1ec7t v\u1eddi m\u00e0 b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf l\u1ee1.<\/p>\n

        L\u00fac n\u00e0y c\u00f3 l\u1ebd \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n v\u1ec1 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng c\u00f2n qu\u00e1 m\u01a1 h\u1ed3 v\u00e0 b\u1ea1n c\u0169ng bi\u1ebft m\u00ecnh n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u \u0111\u1ec3 t\u00ecm ki\u1ebfm h\u1ecd r\u1ed3i \u0111\u00fang kh\u00f4ng? L\u1ef1a ch\u1ecdn ch\u00ednh x\u00e1c Influencer l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1eb7t n\u1ec1n m\u00f3ng cho m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng. Sau \u0111\u00f3, l\u00ean k\u1ebf ho\u1ea1ch chi ti\u1ebft \u0111\u1ec3 khai th\u00e1c t\u1ed1i \u01b0u l\u1ee3i th\u1ebf c\u1ee7a Influencer nh\u1eb1m mang l\u1ea1i k\u1ebft qu\u1ea3 kh\u00f4ng ch\u1ec9 v\u1ec1 h\u00ecnh \u1ea3nh m\u00e0 c\u00f2n gi\u00fap t\u0103ng doanh thu \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p sau m\u1ed7i chi\u1ebfn d\u1ecbch.<\/p>\n

        Theo Kissmetrics<\/em><\/p>\n

        B\u00e0i li\u00ean quan:<\/em><\/p>\n

          \n
        • T\u0103ng doanh thu nh\u1edd n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o<\/em><\/li>\n
        • V\u1ebd b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Nh\u01b0ng v\u00ec influencer marketing \u0111\u00f3ng vai tr\u00f2 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c mang th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00ec l\u1ebd \u0111\u00f3, khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ecbnh ngh\u0129a chung nh\u1ea5t c\u0169ng nh\u01b0 y\u1ebfu t\u1ed1 chi ti\u1ebft \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng l\u00fd t\u01b0\u1edfng cho th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n \u0111\u00e3 n\u1eafm trong tay 50% th\u1eafng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55581"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55581"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55581\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}