{"id":55586,"date":"2023-12-20T15:15:45","date_gmt":"2023-12-20T08:15:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/micro-moment-la-xu-huong-cua-quang-cao-tren-dien-thoai.html"},"modified":"2023-12-20T15:15:45","modified_gmt":"2023-12-20T08:15:45","slug":"micro-moment-la-xu-huong-cua-quang-cao-tren-dien-thoai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/micro-moment-la-xu-huong-cua-quang-cao-tren-dien-thoai.html","title":{"rendered":"Micro Moment l\u00e0 xu h\u01b0\u1edbng c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i"},"content":{"rendered":"
\n

Micro moment, nh\u1eefng nhu c\u1ea7u ph\u00e1t sinh trong kho\u1ea3nh kh\u1eafc, \u0111\u01b0\u1ee3c Google xem nh\u01b0 m\u1ed9t xu h\u01b0\u1edbng c\u1ea7n \u0111\u01b0\u1ee3c n\u1eafm b\u1eaft trong qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u00e0nh th\u1ebf th\u01b0\u1ee3ng phong trong cu\u1ed9c \u0111ua gi\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u n\u00e0y?<\/p>\n

Micro moment l\u00e0 g\u00ec?<\/h2>\n

C\u00f3 h\u00e0ng tr\u0103m kho\u1ea3nh kh\u1eafc m\u1ed7i ng\u00e0y khi ch\u00fang ta ki\u1ec3m tra gi\u1edd gi\u1ea5c, nh\u1eafn tin v\u1edbi b\u1ea1n b\u00e8 ho\u1eb7c ng\u01b0\u1eddi th\u00e2n hay k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi quen tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Ng\u1eafm nh\u00ecn nh\u1eefng b\u1ee9c \u1ea3nh c\u1ee7a b\u1ea1n b\u00e8, nh\u1eafn tin nh\u1eafc v\u1ee3 ho\u1eb7c ch\u1ed3ng mua \u0111\u1ed3 gia d\u1ee5ng tr\u00ean \u0111\u01b0\u1eddng \u0111i l\u00e0m v\u1ec1 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng kho\u1ea3nh kh\u1eafc r\u1ea5t th\u00f4ng th\u01b0\u1eddng di\u1ec5n ra h\u00e0ng ng\u00e0y, nh\u01b0ng ch\u1ec9 c\u1ea7n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e9o l\u00e9o khai th\u00e1c, ch\u00fang s\u1ebd \u0111i theo h\u01b0\u1edbng \u201ckh\u00e1c th\u01b0\u1eddng\u201d. M\u1ed9t v\u00e0i kho\u1ea3nh kh\u1eafc s\u1ebd th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i, \u0111\u00f3 l\u00e0 khi b\u1ea1n c\u00f3 nhu c\u1ea7u m\u1ea1nh m\u1ebd: \u201cT\u00f4i mu\u1ed1n bi\u1ebft\u2026\u201d, \u201cT\u00f4i mu\u1ed1n \u0111i t\u1edbi\u2026\u201d, \u201cT\u00f4i mu\u1ed1n l\u00e0m\u2026\u201d, \u201cT\u00f4i mu\u1ed1n mua\u2026\u201d. \u0110\u00e2y l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u1ea3 v\u1edbi kh\u00e1ch h\u00e0ng l\u1eabn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Nh\u1eefng kho\u1ea3nh kh\u1eafc n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cmicro moment\u201d, x\u1ea3y ra khi ch\u00fang ta h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean nhu c\u1ea7u: mu\u1ed1n h\u1ecdc h\u1ecfi, mu\u1ed1n l\u00e0m, mu\u1ed1n kh\u00e1m ph\u00e1, xem x\u00e9t hay mua m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3. Trong c\u00e1c kho\u1ea3nh kh\u1eafc m\u00e0 \u00fd \u0111\u1ecbnh ch\u1ee7 quan c\u1ee7a c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c \u0111\u1ea9y l\u00ean cao nh\u01b0 v\u1eady, nh\u1eefng quy\u1ebft \u0111\u1ecbnh s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a ra v\u00e0 s\u1ef1 \u01b0a chu\u1ed9ng d\u1ea7n h\u00ecnh th\u00e0nh. Ch\u00fang ta c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y nh\u1eefng kho\u1ea3nh kh\u1eafc n\u00e0y ngay l\u1eadp t\u1ee9c, th\u00f4ng qua h\u00e0ng t\u1ec9 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, h\u00e0ng tri\u1ec7u gi\u1edd ti\u00eau t\u1ed1n \u0111\u1ec3 xem video m\u1ed7i th\u00e1ng, h\u00e0ng t\u1ec9 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhi\u1ec1u \u0111\u1ecba ch\u1ec9 website v\u00e0 \u1ee9ng d\u1ee5ng kh\u00e1c nhau.<\/p>\n

\"Micro<\/p>\n

V\u1edbi \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, micro moment di\u1ec5n ra m\u1ecdi l\u00fac m\u1ecdi n\u01a1i<\/p>\n<\/div>\n

Micro moment v\u00e0 th\u1ebf h\u1ec7 \u201cdi \u0111\u1ed9ng\u201d<\/h2>\n

M\u1ed9t s\u1ed1 cu\u1ed9c kh\u1ea3o s\u00e1t th\u1ef1c hi\u1ec7n b\u1edfi Google cho th\u1ea5y nh\u1eefng th\u1ed1ng k\u00ea \u0111\u00e1ng l\u01b0u t\u00e2m v\u00e8 th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng hi\u1ec7n nay:<\/p>\n

    \n
  • 68% n\u00f3i r\u1eb1ng h\u1ecd ki\u1ec3m tra \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng trong v\u00f2ng 15 ph\u00fat sau khi th\u1ee9c d\u1eady<\/li>\n
  • 30% kh\u00f4ng ng\u1ea1i th\u1eeba nh\u1eadn h\u1ecd c\u1ea3m th\u1ea5y lo l\u1eafng n\u1ebfu kh\u00f4ng c\u00f3 \u0111i\u1ec7n tho\u1ea1i trong ng\u01b0\u1eddi<\/li>\n<\/ul>\n

    \u0110\u1ed1i v\u1edbi th\u1ebf h\u1ec7 thi\u00ean ni\u00ean k\u1ef7 (millennials -nh\u1eefng ng\u01b0\u1eddi sinh ra trong giai \u0111o\u1ea1n t\u1eeb \u0111\u1ea7u th\u1eadp ni\u00ean 1980 \u0111\u1ebfn \u0111\u1ea7u th\u1eadp ni\u00ean 2000), h\u1ecd th\u1ef1c s\u1ef1 c\u00f2n c\u00f3 m\u1ed1i li\u00ean k\u1ebft m\u1ea1nh m\u1ebd h\u01a1n th\u1ebf v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng: 87% trong s\u1ed1 \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft lu\u00f4n \u201ck\u00e8 k\u00e8\u201d b\u00ean m\u00ecnh chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i b\u1ea5t k\u1ec3 \u0111\u00eam ng\u00e0y. Thi\u1ebft b\u1ecb nh\u1ecf nh\u1eafn ch\u1ec9 v\u1eeba t\u1ea7m tay n\u00e0y \u0111ang thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta, b\u1ea5t k\u1ec3 b\u1ea1n c\u00f3 nh\u1eadn ra hay kh\u00f4ng. N\u00f3 cho ph\u00e9p b\u1ea1n c\u00f3 nh\u1eefng c\u00e1ch l\u00e0m vi\u1ec7c v\u00e0 h\u1ecdc t\u1eadp, kh\u00e1m ph\u00e1 c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 c\u00f4ng vi\u1ec7c kinh doanh m\u1edbi. N\u00f3 gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd c\u00e1c \u0111\u1ea7u m\u1ee5c c\u00f4ng vi\u1ec7c, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 g\u00e2y c\u1ea3m h\u1ee9ng d\u1ed3i d\u00e0o cho c\u00e1c b\u1ea3n k\u1ebf ho\u1ea1ch. \u1ede m\u1ed9t s\u1ed1 qu\u1ed1c gia, bao g\u1ed3m M\u1ef9, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi thi\u1ebft b\u1ecb \u0111\u1ec3 b\u00e0n. Khi ch\u00fang ta mu\u1ed1n ho\u1eb7c c\u1ea7n th\u1ee9 g\u00ec, s\u1ebd r\u1ea5t t\u1ef1 nhi\u00ean n\u1ebfu t\u00ecm \u0111\u1ebfn thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111i\u1ec7n t\u1eed, v\u1ed1n \u0111em \u0111\u1ebf nhi\u1ec1u s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 nhanh ch\u00f3ng.<\/p>\n

    Trung b\u00ecnh, m\u1ed7i ng\u01b0\u1eddi s\u1ebd ki\u1ec3m tra \u0111i\u1ec7n tho\u1ea1i 150 l\u1ea7n m\u1ed7i ng\u00e0y, d\u00e0nh 177 ph\u00fat tr\u00ean \u0111i\u1ec7n tho\u1ea1i. M\u1ed9t s\u1ef1 th\u1eadt th\u00fa v\u1ecb l\u00e0 m\u1ed7i l\u1ea7n s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i ch\u1ec9 k\u00e9o d\u00e0i kho\u1ea3ng 1 ph\u00fat 10 gi\u00e2y, h\u00e0ng ch\u1ee5c l\u1ea7n nh\u01b0 v\u1eady m\u1ed7i ng\u00e0y, nh\u01b0 th\u1ec3 ch\u00fang ta \u0111ang \u201ch\u1eb9n h\u00f2 t\u1ed1c \u0111\u1ed9\u201d v\u1edbi ch\u00ednh chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i c\u1ee7a m\u00ecnh v\u1eady.<\/p>\n

    Micro moment l\u00e0 nh\u1eefng \u0111i\u1ec3m ch\u1ea1m quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ng\u00e0y nay. Khi \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i c\u00f9ng nhau theo m\u1ed9t h\u01b0\u1edbng \u0111\u00fang \u0111\u1eafn, cu\u1ed1i c\u00f9ng, micro moment s\u1ebd quy\u1ebft \u0111\u1ecbnh c\u00e1ch m\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng k\u1ebft th\u00fac. Hi\u1ec7n nay, h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u \u0111i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi tr\u01b0\u1edbc \u0111\u00f3. C\u00e2u chuy\u1ec7n b\u00e2y gi\u1edd kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Do ch\u00fang ta c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean b\u1ea5t c\u1ee9 nhu c\u1ea7u\/s\u1ef1 t\u00f2 m\u00f2 n\u00e0o, h\u00e0nh tr\u00ecnh quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c chia nh\u1ecf th\u00e0nh nhi\u1ec1u kho\u1ea3nh kh\u1eafc quy\u1ebft \u0111\u1ecbnh kh\u00e1c nhau \u1edf m\u1ed7i b\u01b0\u1edbc c\u1ee7a ph\u1ec5u \u2013 t\u1eeb vi\u1ec7c c\u00f3 c\u1ea3m h\u1ee9ng cho k\u1ef3 ngh\u1ec9, mua m\u1ed9t chi\u1ebfc m\u00e1y xay sinh t\u1ed1 m\u1edbi hay h\u1ecdc c\u00e1ch l\u1eafp \u0111\u1eb7t m\u1ed9t chi\u1ebfc k\u1ec7. Trong n\u0103m ngo\u00e1i, c\u00e1c website \u1edf M\u1ef9 \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ee9c t\u0103ng tr\u01b0\u1edfng 20% \u1edf t\u1ef7 l\u1ec7 c\u00e1c phi\u00ean giao d\u1ecbch tr\u1ef1c tuy\u1ebfn v\u00e0 18% \u0111i xu\u1ed1ng \u1edf th\u1eddi gian tr\u00ean m\u1ed7i l\u1ea7n gh\u00e9 th\u0103m.<\/p>\n

    M\u1ee9c t\u0103ng \u1edf s\u1ed1 phi\u00ean giao d\u1ecbch tr\u1ef1c tuy\u1ebfn b\u1eb1ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 gi\u1ea3m \u1edf kho\u1ea3ng th\u1eddi gian d\u00e0nh cho m\u1ed7i l\u1ea7n gh\u00e9 th\u0103m c\u00f3 th\u1ec3 d\u1eabn t\u1edbi k\u1ebft lu\u1eadn r\u1eb1ng kh\u00e1ch h\u00e0ng kh\u00f4ng t\u00ecm th\u1ea5y th\u1ee9 h\u1ecd c\u1ea7n tr\u00ean \u0111i\u1ec7n tho\u1ea1i. Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean di \u0111\u1ed9ng \u0111\u00e3 t\u0103ng v\u1ecdt l\u00ean 29% v\u00e0o n\u0103m ngo\u00e1i. L\u00fac n\u00e0y, ch\u00fang ta kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eefng phi\u00ean l\u00e0m vi\u1ec7c k\u00e9o d\u00e0i l\u00ea th\u00ea tr\u00ean b\u00e0n ph\u00edm \u0111\u1ec3 mua s\u1eafm n\u1eefa. Ch\u00fang ta t\u00ecm \u0111\u1ebfn c\u00e1c thi\u1ebft b\u1ecb, \u0111\u01b0a c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh ch\u00f3ng, \u0111\u01a1n gi\u1ea3n v\u00e0 ti\u1ec7n l\u1ee3i. \u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u1ea3nh h\u01b0\u1edfng t\u1edbi h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u1ec1 t\u1ed5ng th\u1ec3 th\u00f4ng qua m\u00e0n h\u00ecnh, thi\u1ebft b\u1ecb v\u00e0 c\u00e1c k\u00eanh.<\/p>\n

    \"Micro<\/p>\n

    \u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u1ea3nh h\u01b0\u1edfng t\u1edbi h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u1ec1 t\u1ed5ng th\u1ec3<\/p>\n<\/div>\n

    H\u00e3y \u0111\u1eb7t trong m\u1ed1i t\u01b0\u01a1ng quan v\u1edbi c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb hi\u1ec7n nay. L\u01b0\u1ee3ng kh\u00e1ch \u0111\u1ebfn c\u1eeda h\u00e0ng c\u00f3 gi\u1ea3m nh\u01b0ng kh\u00e1ch h\u00e0ng l\u1ea1i ti\u00eau nhi\u1ec1u h\u01a1n khi h\u1ecd gh\u00e9 th\u0103m, v\u1edbi l\u00fd do h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 c\u00f3 quy\u1ebft \u0111\u1ecbnh mua s\u1eafm cho ri\u00eang m\u00ecnh tr\u01b0\u1edbc khi \u0111\u1eb7t ch\u00e2n t\u1edbi. \u0110i\u1ec1u t\u01b0\u01a1ng t\u1ef1 x\u1ea3y ra khi kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m c\u00e1c website b\u1eb1ng m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n hay laptop. H\u1ecd d\u00e0nh \u00edt th\u1eddi gian h\u01a1n m\u1ed7i phi\u00ean nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c n\u00e2ng l\u00ean. Trong nhi\u1ec1u ho\u00e0n c\u1ea3nh, micro moment tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng d\u1eabn l\u1ed1i m\u1ecdi ng\u01b0\u1eddi t\u1edbi c\u1eeda h\u00e0ng ho\u1eb7c giao di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n. V\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n gi\u00e0nh chi\u1ebfn th\u1eafng tr\u00ean \u201cm\u1eb7t tr\u1eadn\u201d micro moment?<\/p>\n

    T\u1eadn d\u1ee5ng micro moment cho qu\u1ea3ng c\u00e1o \u0111i\u1ec7n tho\u1ea1i<\/h2>\n

    3 nguy\u00ean t\u1eafc h\u00e0ng \u0111\u1ea7u b\u1ea1n c\u1ea7n ghi nh\u1edb \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t micro moment l\u00e0: Lu\u00f4n s\u1eb5n s\u00e0ng (b\u1ea1n c\u1ea7n d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng micro moment cho ng\u01b0\u1eddi d\u00f9ng thu\u1ed9c ng\u00e0nh h\u00e0ng v\u00e0 cam k\u1ebft h\u1ed7 tr\u1ee3 t\u1ee9c th\u1eddi khi nh\u1eefng kho\u1ea3nh kh\u1eafc n\u00e0y x\u1ea3y \u0111\u1ebfn), H\u1eefu \u00edch (h\u1ed3i \u0111\u00e1p ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi t\u1edbi c\u00e2u tr\u1ea3 l\u1eddi h\u1ecd \u0111ang t\u00ecm ki\u1ebfm), Nhanh ch\u00f3ng (kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean ch\u00fang ta g\u1ecdi \u0111\u00f3 l\u00e0 \u201cnh\u1eefng kho\u1ea3nh kh\u1eafc t\u1ee9c th\u1eddi\u201d, ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n bi\u1ebft, mu\u1ed1n \u0111i, mu\u1ed1n mua ngay l\u1eadp t\u1ee9c. Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u v\u1ec1 t\u1ed1c \u0111\u1ed9)<\/p>\n

    Lu\u00f4n s\u1eb5n s\u00e0ng<\/strong><\/p>\n

    Khi ai \u0111\u00f3 c\u1ea7m tr\u00ean tay chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, c\u01a1 h\u1ed9i h\u1ecd mu\u1ed1n h\u1ecdc h\u1ecfi, t\u00ecm ki\u1ebfm ho\u1eb7c mua s\u1ea3n ph\u1ea9m s\u1ebd x\u1ea3y \u0111\u1ebfn ngay l\u1eadp t\u1ee9c. B\u1ea5t k\u1ec3 l\u00e0 t\u00ecm ki\u1ebfm b\u1eb1ng bi\u1ec3u m\u1eabu, t\u01b0\u01a1ng t\u00e1c qua \u1ee9ng d\u1ee5ng hay xem video tr\u00ean Youtube, nh\u1eefng kho\u1ea3nh kh\u1eafc b\u1ea5t ch\u1ee3t, hay micro moment di\u1ec5n ra nhanh ch\u00f3ng. B\u1ea1n c\u1ea7n lu\u00f4n s\u1eb5n s\u00e0ng cho c\u00e1c nhu c\u1ea7u b\u1ed9c ph\u00e1t n\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ea1i sao vi\u1ec7c l\u00e0m n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng? H\u1ed7 tr\u1ee3 k\u1ecbp th\u1eddi tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u00f3 th\u1ec3 t\u1ea1o n\u00ean nh\u1eefng k\u1ebft qu\u1ea3 b\u1ea5t ng\u1edd v\u00e0 t\u0103ng t\u00ednh c\u1ea1nh tranh cho th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 1 s\u1ed1 l\u00fd do gi\u1ea3i th\u00edch r\u00f5 h\u01a1n \u0111i\u1ec1u n\u00e0y:<\/p>\n

      \n
    • Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng \u201cchung th\u1ee7y\u201d v\u1edbi th\u01b0\u01a1ng hi\u1ec7u: 90% ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 khi h\u1ecd b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn.<\/li>\n
    • \u201cHi\u1ec3m h\u1ecda\u201d t\u1eeb c\u00f4ng ty \u0111\u1ed1i th\u1ee7: C\u1ee9 3 ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh th\u00ec c\u00f3 1 ng\u01b0\u1eddi mua h\u00e0ng h\u00f3a t\u1eeb c\u00f4ng ty kh\u00e1c v\u1edbi d\u1ef1 \u0111\u1ecbnh ban \u0111\u1ea7u c\u1ee7a h\u1ecd b\u1edfi l\u00fd do: th\u00f4ng tin \u0111\u01b0a ra \u0111\u00fang l\u00fac h\u1ecd c\u1ea7n.<\/li>\n
    • S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y m\u1ee5c ti\u00eau nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u: C\u00e1c nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u00ean 46% ch\u1ec9 \u0111\u01a1n gi\u1ea3n b\u1eb1ng c\u00e1ch hi\u1ec7n l\u00ean \u1edf trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111i\u1ec7n tho\u1ea1i. H\u01a1n m\u1ed9t n\u1eeda ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh kh\u00e1m ph\u00e1 ra m\u1ed9t c\u00f4ng ty\/s\u1ea3n ph\u1ea9m m\u1edbi khi \u0111ang t\u00ecm ki\u1ebfm tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n

      Case Study: FIAT<\/em><\/p>\n

      Sau giai \u0111o\u1ea1n kh\u1ee7ng ho\u1ea3ng k\u00e9o d\u00e0i 28 n\u0103m, h\u00e3ng xe \u00f4 t\u00f4 FIAT quy\u1ebft \u0111\u1ecbnh quay tr\u1edf l\u1ea1i th\u1ecb tr\u01b0\u1eddng M\u1ef9 v\u1edbi s\u1ea3n ph\u1ea9m FIAT 500, m\u1ed9t d\u00f2ng xe nh\u1ecf th\u00edch h\u1ee3p di chuy\u1ec3n trong n\u1ed9i th\u00e0nh. Tuy nhi\u00ean, sau khi v\u1eafng m\u1eb7t v\u1edbi kho\u1ea3ng th\u1eddi gian l\u00e2u nh\u01b0 v\u1eady, FIAT c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. \u0110\u00f3 l\u00e0 m\u1ed9t th\u1eddi \u0111i\u1ec3m t\u1ed1t: gi\u00e1 ga t\u0103ng v\u1ecdt v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi M\u1ef9 v\u1ec1 d\u00f2ng xe nh\u1ecf, hi\u1ec7u qu\u1ea3, ph\u00f9 h\u1ee3p \u0111i trong \u0111\u00f4 th\u1ecb cao ch\u01b0a t\u1eebng th\u1ea5y. FIAT nhanh ch\u00f3ng nh\u1eadn ra \u0111\u00e2y ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 bi\u1ebfn khuy\u1ebft \u0111i\u1ec3m tr\u01b0\u1edbc \u0111\u00f3 th\u00e0nh \u01b0u \u0111i\u1ec3m.<\/p>\n

      C\u00f4ng ty \u0111\u00e3 tri\u1ec3n khai qu\u1ea3ng c\u00e1o tr\u00ean t\u00ecm ki\u1ebfm \u0111i\u1ec7n tho\u1ea1i v\u1edbi c\u00e1c t\u1eeb kh\u00f3a \u201cxe nh\u1ecf\u201d hay \u201cxe \u0111i trong th\u00e0nh ph\u1ed1\u201d \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1edbi nh\u1eefng ng\u01b0\u1eddi trong micro moment quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n v\u00e0i nghi\u00ean c\u1ee9u nh\u1ecf. Th\u00eam v\u00e0o \u0111\u00f3, t\u1eebng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u trong m\u1ed7i ho\u00e0n c\u1ea3nh. Tr\u00ean giao di\u1ec7n \u0111\u1ec3 b\u00e0n, c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a FIAT \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng t\u1edbi m\u00f4 h\u00ecnh xe tr\u1ef1c tuy\u1ebfn (m\u1eabu xe FIAT 500 c\u00f3 s\u1eb5n v\u1edbi n\u1eeda tri\u1ec7u c\u00e1ch k\u1ebft h\u1ee3p m\u00e0u s\u1eafc v\u00e0 t\u1ef1 m\u00ecnh \u201cch\u1ebf t\u1ea1o\u201d m\u1ed9t chi\u1ebfc xe h\u1eb3n v\u00f4 c\u00f9ng th\u00fa v\u1ecb). Tr\u00ean \u0111i\u1ec7n tho\u1ea1i, qu\u1ea3ng c\u00e1o ch\u1ec9 d\u1eabn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn \u0111\u1ea1i l\u00fd g\u1ea7n nh\u1ea5t, n\u01a1i h\u1ecd c\u00f3 th\u1ec3 xem v\u00e0 mua xe tr\u1ef1c ti\u1ebfp. K\u1ebft qu\u1ea3 v\u00f4 c\u00f9ng \u0111\u00e1ng kinh ng\u1ea1c, l\u01b0\u1ee3ng doanh s\u1ed1 \u0111\u00e3 t\u0103ng 127%, m\u1eabu FIAT 500 th\u00e0nh c\u00f4ng l\u1edbn tr\u00ean \u0111\u1ea5t M\u1ef9, v\u00e0 quan tr\u1ecdng h\u01a1n, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 ch\u00ednh th\u1ee9c quay tr\u1edf l\u1ea1i v\u1edbi ng\u01b0\u1eddi d\u00e2n x\u1ee9 c\u1edd hoa.<\/p>\n

      \"Micro<\/p>\n

      B\u1ea1n ch\u1ecdn m\u1eabu xe n\u00e0y\u2026<\/p>\n<\/div>\n

      \"Micro<\/p>\n

      hay m\u1eabu n\u00e0y?<\/p>\n<\/div>\n

      4 kho\u1ea3nh kh\u1eafc quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd:<\/p>\n

        \n
      • Kho\u1ea3nh kh\u1eafc t\u00f4i-mu\u1ed1n-bi\u1ebft: Ai \u0111\u00f3 \u0111ang t\u00ecm ki\u1ebfm, nh\u01b0ng ch\u01b0a s\u1eb5n s\u00e0ng \u0111\u1ec3 mua s\u1eafm. H\u1ecd mu\u1ed1n c\u00f3 nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u00e0 c\u00f3 th\u1ec3 l\u00e0 g\u00e2y c\u1ea3m h\u1ee9ng, thay v\u00ec nh\u1eefng tin t\u1ee9c th\u00fac \u0111\u1ea9y mua h\u00e0ng qu\u00e1 m\u1ee9c. S\u1ef1 t\u00f2 m\u00f2 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u01a1i d\u1eady \u1edf b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec v\u00e0 \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n b\u1edfi b\u1ea5t c\u1ee9 l\u00fac n\u00e0o. 66% ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u201cnh\u1edd c\u1eady\u201d \u0111\u1ebfn chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00ecm ki\u1ebfm nhi\u1ec1u h\u01a1n v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m h\u1ecd v\u00f4 t\u00ecnh th\u1ea5y th\u00f4ng qua qu\u1ea3ng c\u00e1o TV.<\/li>\n
      • Kho\u1ea3nh kh\u1eafc t\u00f4i-mu\u1ed1n-\u0111i: M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng t\u00ecm ki\u1ebfm m\u1ed9t doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c c\u00e2n nh\u1eafc mua s\u1ea3n ph\u1ea9m \u1edf m\u1ed9t c\u1eeda h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng. B\u1ea1n c\u1ea7n ph\u1ea3i cho kh\u00e1ch h\u00e0ng th\u1ea5y b\u1ea1n \u201clu\u00f4n \u1edf \u0111\u00e2y\u201d, r\u1ea5t g\u1ea7n h\u1ecd v\u00e0 h\u1ecd c\u00f3 th\u1ec3 gh\u00e9 th\u0103m b\u1ea1n m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. C\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm \u201cg\u1ea7n t\u00f4i\u201d t\u0103ng g\u1ea5p 2 l\u1ea7n trong n\u0103m ngo\u00e1i.<\/li>\n
      • Kho\u1ea3nh kh\u1eafc t\u00f4i-mu\u1ed1n-l\u00e0m: \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 ph\u00e1t sinh tr\u01b0\u1edbc ho\u1eb7c sau khi mua s\u1eafm. \u0110\u00f3 l\u00e0 nh\u1eefng kho\u1ea3nh kh\u1eafc kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft v\u1ec1 s\u1ef1 \u201cl\u00e0m th\u1ebf n\u00e0o\u201d, mu\u1ed1n \u0111\u01b0\u1ee3c tr\u1ee3 gi\u00fap ho\u1eb7c th\u1eed s\u1ea3n ph\u1ea9m m\u1edbi. C\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn c\u1ee5m t\u1eeb \u201cc\u00e1ch l\u00e0m\u201d t\u0103ng 70% m\u1ed7i n\u0103m tr\u00ean Youtube.<\/li>\n
      • Kho\u1ea3nh kh\u1eafc t\u00f4i-mu\u1ed1n-mua: \u0110\u00e2y l\u00e0 nh\u1eefng kho\u1ea3nh kh\u1eafc ph\u00e1t sinh nhi\u1ec1u nh\u1ea5t. Ai \u0111\u00f3 s\u1eb5n s\u00e0ng cho m\u1ed9t giao d\u1ecbch mua s\u1eafm v\u00e0 c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1ebfn s\u1ef1 tr\u1ee3 gi\u00fap quy\u1ebft \u0111\u1ecbnh n\u00ean mua c\u00e1i g\u00ec v\u00e0 mua nh\u01b0 th\u1ebf n\u00e0o. B\u1ea1n kh\u00f4ng th\u1ec3 gi\u1ea3 \u0111\u1ecbnh h\u1ecd s\u1ebd t\u00ecm ki\u1ebfm b\u1ea1n \u1edf b\u00ean ngo\u00e0i; h\u00e3y lu\u00f4n c\u00f3 m\u1eb7t \u1edf \u0111\u00f3 v\u1edbi th\u00f4ng tin ch\u00ednh x\u00e1c. Thi\u1ebft b\u1ecb di \u0111\u1ed9ng tr\u1ee3 gi\u00fap vi\u1ec7c mua h\u00e0ng \u0111a k\u00eanh. 82% ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin b\u00ean ngo\u00e0i ngay khi \u0111ang trong c\u1eeda h\u00e0ng.<\/li>\n<\/ul>\n

        H\u1eefu \u00edch<\/strong><\/p>\n

        N\u1ebfu b\u1ea1n mu\u1ed1n chi\u1ebfm \u0111\u01b0\u1ee3c t\u00e2m tr\u00ed v\u00e0 tr\u00e1i tim ng\u01b0\u1eddi d\u00f9ng, s\u1ebd kh\u00f4ng g\u00ec ph\u00f9 h\u1ee3p h\u01a1n vi\u1ec7c b\u1ea1n t\u1ecf ra h\u1eefu \u00edch \u1edf nh\u1eefng th\u1eddi \u0111i\u1ec3m h\u1ecd \u0111ang trong t\u00ecnh tr\u1ea1ng t\u00f4i-mu\u1ed1n-bi\u1ebft, t\u00f4i-mu\u1ed1n-\u0111i, t\u00f4i-mu\u1ed1n-l\u00e0m, t\u00f4i-mu\u1ed1n-mua. V\u1edbi \u0111i\u1ec7n tho\u1ea1i, vi\u1ec7c l\u00e0m n\u00e0y tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n b\u1edfi c\u00f3 th\u1ec3 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc ho\u00e0n c\u1ea3nh c\u1ee7a kh\u00e1ch h\u00e0ng \u1ea9n sau c\u00e1c d\u1ef1 \u0111\u1ecbnh. Ho\u00e0n c\u1ea3nh \u0111\u00f3 cung c\u1ea5p c\u00e1c insight thi\u1ebft y\u1ebfu v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap b\u1ea1n tr\u1edf n\u00ean c\u00f3 \u00edch trong vi\u1ec7c gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110\u1eebng qu\u00ean c\u00e1c s\u1ed1 li\u1ec7u sau:<\/p>\n

          \n
        • 51% ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh mua s\u1ea3n ph\u1ea9m t\u1eeb m\u1ed9t c\u00f4ng ty kh\u00e1c v\u1edbi d\u1ef1 \u0111\u1ecbnh ban \u0111\u1ea7u v\u00ec th\u00f4ng tin cung c\u1ea5p h\u1eefu \u00edch.<\/li>\n
        • 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng h\u1ecd th\u01b0\u1eddng xuy\u00ean nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin gi\u00e1 tr\u1ecb t\u1eeb qu\u1ea3ng c\u00e1o, \u0111\u00e2y l\u00e0 ngu\u1ed3n quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 khi\u1ebfn h\u1ecd \u0111\u01b0a quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/li>\n
        • Ch\u1ec9 c\u00f3 9% ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u1edf l\u1ea1i tr\u00ean giao di\u1ec7n \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c \u1ee9ng d\u1ee5ng n\u1ebfu ch\u00fang kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd (v\u00ed d\u1ee5: \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin ho\u1eb7c \u0111i\u1ec1u h\u01b0\u1edbng nhanh ch\u00f3ng).<\/li>\n
        • Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 66% s\u1ebd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m: 40% \u00edt c\u00f3 xu h\u01b0\u1edbng quay tr\u1edf l\u1ea1i, 28% s\u1ebd h\u1ea1n ch\u1ebf mua h\u00e0ng t\u1eeb c\u00f4ng ty \u0111\u00f3 trong t\u01b0\u01a1ng lai, 29% ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh s\u1ebd ngay l\u1eadp t\u1ee9c t\u00ecm \u0111\u1ebfn m\u1ed9t \u0111\u1ecba ch\u1ec9 mua s\u1eafm tr\u00ean \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c \u1ee9ng d\u1ee5ng n\u00e0o \u0111\u00f3 thay th\u1ebf.<\/li>\n
        • 69% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn \u0111\u1ed3ng \u00fd r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng, th\u1eddi gian, ho\u1eb7c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng th\u00edch c\u1ee7a th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u t\u00e1c \u0111\u1ed9ng t\u1edbi nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n

          L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf n\u00ean h\u1eefu \u00edch?<\/p>\n

          Kho\u1ea3nh kh\u1eafc t\u00f4i-mu\u1ed1n-bi\u1ebft<\/strong><\/em><\/p>\n

          T\u1eeb vi\u1ec7c \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0103n u\u1ed1ng kh\u1ecfe m\u1ea1nh h\u01a1n?\u201d, cho t\u1edbi \u201cS\u1ed1 ti\u1ec1n trong th\u1ebb c\u1ee7a t\u00f4i l\u00e0 bao nhi\u00eau?\u201d hay \u201cxe n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 \u0111i trong n\u1ed9i th\u00e0nh?\u201d, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u t\u00ecm \u0111\u1ebfn \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tr\u1ee3 gi\u00fap. Di \u0111\u1ed9ng gi\u00fap h\u1ecd tr\u00e1nh kh\u1ecfi quy tr\u00ecnh mua s\u1eafm m\u1ec7t m\u1ecfi th\u01b0\u1eddng th\u1ea5y. Realtor.com \u0111\u00e3 ch\u1ee9ng t\u1ecf s\u1ef1 h\u1eefu \u00edch \u1edf nh\u1eefng kho\u1ea3nh kh\u1eafc t\u00f4i-mu\u1ed1n-bi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap nh\u1eefng ng\u01b0\u1eddi mua nh\u00e0 \u1edf c\u00e1c b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean. \u0110\u1ed9i ng\u0169 marketing c\u1ee7a Realtor.com nh\u1eadn ra r\u1eb1ng t\u00ecm ki\u1ebfm danh s\u00e1ch nh\u00e0 ch\u1ec9 l\u00e0 m\u1ed9t b\u01b0\u1edbc trong h\u00e0nh tr\u00ecnh mua nh\u00e0 v\u00f4 c\u00f9ng d\u00e0i v\u00e0 \u0111\u00f4i khi \u0111em l\u1ea1i s\u1ef1 m\u1ec7t m\u1ecfi. \u0110\u1ec3 tr\u1ee3 gi\u00fap nh\u1eefng ng\u01b0\u1eddi mua nh\u00e0 l\u1ea7n \u0111\u1ea7u, h\u1ecd c\u1ed9ng t\u00e1c v\u1edbi n\u1eef di\u1ec5n vi\u00ean Elizabeth Banks \u0111\u1ec3 t\u1ea1o ra c\u00e1c video h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng t\u1eebng b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh mua nh\u00e0:\u00a0https:\/\/www.youtube.com\/realtordotcom<\/p>\n

          Nh\u1eefng video c\u00f3 \u0111\u1ed9 d\u00e0i 2 ph\u00fat nhanh ch\u00f3ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c 400 ng\u00e0n l\u01b0\u1ee3t xem tr\u00ean Youtube ngay trong 3 tu\u1ea7n \u0111\u1ea7u ti\u00ean ra m\u1eaft.<\/p>\n

          Kho\u1ea3nh kh\u1eafc t\u00f4i-mu\u1ed1n-\u0111i<\/strong><\/em><\/p>\n

          \u0110\u1ed1i v\u1edbi nh\u1eefng kho\u1ea3nh kh\u1eafc t\u00f4i-mu\u1ed1n-\u0111i, kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi th\u1ebf gi\u1edbi th\u1ef1c. 61% ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh x\u00e1c nh\u1eadn s\u1ebd mua h\u00e0ng t\u1eeb c\u00e1c c\u00f4ng ty t\u1ed1i \u01b0u h\u00f3a th\u00f4ng tin t\u00ecm ki\u1ebfm d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a h\u1ecd. \u0110em cho kh\u00e1ch h\u00e0ng th\u1ee9 h\u1ecd c\u1ea7n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 nh\u1ea5n m\u1ea1nh v\u1ecb tr\u00ed g\u1ea7n nh\u1ea5t c\u00f3 t\u01b0\u01a1ng th\u00edch s\u1ebd \u201cghi \u0111i\u1ec3m\u201d r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

          Argos, m\u1ed9t trang b\u00e1n h\u00e0ng \u0111i\u1ec7n t\u1eed \u0111\u00e3 t\u1eadn d\u1ee5ng t\u1ed1t kho\u1ea3nh kh\u1eafc t\u00f4i-mu\u1ed1n-\u0111i n\u00e0y. T\u1eeb n\u0103m 1972, Argos v\u00e0 c\u00e1c c\u1eeda h\u00e0ng c\u1ed9ng t\u00e1c \u0111\u00e3 tr\u1edf th\u00e0nh c\u00e1i t\u00ean \u0111\u01b0\u1ee3c y\u00eau th\u00edch \u1edf Anh. Kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eadn n\u01a1i, \u0111\u1eb7t h\u00e0ng t\u1eeb catalog v\u00e0 ch\u1edd \u0111\u1ee3i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c mang \u0111\u1ebfn nh\u00e0. 3 n\u0103m sau \u0111\u00f3, Argos nh\u1eadn ra c\u1ea7n ph\u1ea3i hi\u1ec7n \u0111\u1ea1i h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing, bao g\u1ed3m \u0111i\u1ec7n t\u1eed v\u00e0 di \u0111\u1ed9ng. Sau khi \u0111\u01b0a kho h\u00e0ng l\u00ean m\u1ea1ng, Argos cho ch\u1ea1y c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng g\u1ea7n nh\u1eefng c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd t\u1edbi b\u1eb1ng c\u00e1ch l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3. N\u1ebfu m\u1ed9t ng\u01b0\u1eddi m\u1eb9 b\u1eadn r\u1ed9n nh\u00ecn th\u1ea5y m\u00f3n \u0111\u1ed3 ch\u01a1i tr\u00ean qu\u1ea3ng c\u00e1o Argos, c\u00f4 c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y n\u00f3 tr\u00ean chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i c\u1ee7a m\u00ecnh, \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 mua n\u00f3 tr\u00ean \u0111\u01b0\u1eddng \u0111i l\u00e0m v\u1ec1, t\u1ea1t qua c\u1eeda h\u00e0ng. V\u1edbi chi\u1ebfn d\u1ecbch t\u1eadp trung v\u00e0o y\u1ebfu t\u1ed1 tr\u1ef1c tuy\u1ebfn n\u00e0y, Argos \u0111\u00e3 thu \u0111\u01b0\u1ee3c 38% m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u1edf th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng n\u0103m ngo\u00e1i, v\u00e0 46% doanh s\u1ed1 t\u00ednh chung t\u1eeb c\u00e1c kh\u00e1ch mua h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

          Kho\u1ea3nh kh\u1eafc t\u00f4i-mu\u1ed1n-l\u00e0m<\/strong><\/em><\/p>\n

          Ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00fac n\u00e0y \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng s\u1ef1 tr\u1ee3 gi\u00fap ngay l\u1eadp t\u1ee9c \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c ho\u1eb7c th\u1eed m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi. \u0110\u00e2y l\u00e0 l\u00fac n\u1ed9i dung video ph\u00e1t huy s\u1ee9c m\u1ea1nh t\u1ed1i \u0111a b\u1edfi n\u00f3 cho ph\u00e9p kh\u00e1ch h\u00e0ng h\u1ecdc h\u1ecfi t\u1eebng b\u01b0\u1edbc m\u1ed9t. N\u0103m ngo\u00e1i, h\u01a1n 100 gi\u1edd nh\u1eefng n\u1ed9i dung h\u01b0\u1edbng d\u1eabn c\u00e1ch l\u00e0m \u0111\u01b0\u1ee3c xem \u1edf B\u1eafc M\u1ef9. 48% ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh s\u1ebd mua t\u1eeb c\u00e1c c\u00f4ng ty cung c\u1ea5p n\u1ed9i dung video ch\u1ee9a c\u00e1c th\u00f4ng tin h\u01b0\u1edbng d\u1eabn li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m.<\/p>\n

          \u0110\u1ed1i v\u1edbi kho\u1ea3nh kh\u1eafc t\u00f4i-mu\u1ed1n-l\u00e0m, Unilever l\u00e0 m\u1ed9t c\u00e1i t\u00ean g\u00e2y ch\u00fa \u00fd. Unilever nh\u1eadn ra r\u1eb1ng nhu c\u1ea7u th\u00f4ng tin li\u00ean quan \u0111\u1ebfn t\u00f3c ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p. Do \u0111\u00f3, h\u1ecd h\u1ee3p t\u00e1c v\u1edbi Google \u0111\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u00ecm ki\u1ebfm nh\u1eb1m d\u1ef1 \u0111o\u00e1n c\u00e1c xu h\u01b0\u1edbng t\u00f3c v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi ch\u00fang b\u1eaft \u0111\u1ea7u \u201c\u0111\u1ed5 b\u1ed9\u201d th\u1ecb tr\u01b0\u1eddng. D\u1ef1a tr\u00ean c\u00e1c insight n\u00e0y, c\u00e1c blogger l\u00e0m \u0111\u1eb9p tr\u00ean k\u00eanh \u201cAll Things Hair\u201d c\u1ee7a Unilever \u0111\u00e3 t\u1ea1o ra c\u00e1c n\u1ed9i dung v\u1edbi g\u00f3c nh\u00ecn t\u1eeb kh\u00e1ch h\u00e0ng. H\u1ecd cung c\u1ea5p c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01a1n gi\u1ea3n nh\u01b0ng r\u1ea5t x\u00e1c \u0111\u00e1ng cho kh\u00e1ch h\u00e0ng \u1edf c\u00e1c kho\u1ea3nh kh\u1eafc t\u00f4i-mu\u1ed1n-l\u00e0m ch\u0103m s\u00f3c t\u00f3c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. K\u1ebft qu\u1ea3, k\u00eanh c\u1ee7a Unilever x\u1ebfp s\u1ed1 1 trong s\u1ed1 nh\u1eefng k\u00eanh d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u t\u00f3c tr\u00ean Youtube ch\u1ec9 trong v\u00f2ng 10 tu\u1ea7n. Trong 1 n\u0103m, k\u00eanh n\u00e0y \u0111\u00e3 v\u01b0\u1ee3t ng\u01b0\u1ee1ng 50 tri\u1ec7u l\u01b0\u1ee3t xem tr\u00ean Youtube.<\/p>\n

          Kho\u1ea3nh kh\u1eafc t\u00f4i-mu\u1ed1n-mua<\/strong><\/em><\/p>\n

          Nh\u1edd c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, c\u00e1c kho\u1ea3nh kh\u1eafc t\u00f4i-mu\u1ed1n-mua c\u00f3 th\u1ec3 x\u1ea3y ra b\u1ea5t c\u1ee9 khi n\u00e0o v\u00e0 b\u1ea5t c\u1ee9 \u0111\u00e2u: \u1edf gian h\u00e0ng trang \u0111i\u1ec3m, trong b\u1ebfp hay tr\u00ean \u0111\u01b0\u1eddng. \u0110\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng mu\u1ed1n mua t\u1eeb b\u1ea1n s\u1ebd kh\u00e1c bi\u1ec7t d\u1ef1a tr\u00ean ho\u00e0n c\u1ea3nh hi\u1ec7n t\u1ea1i. Nh\u1eefng g\u1ee3i \u00fd nh\u01b0 \u0111\u1ecba \u0111i\u1ec3m, th\u1eddi gian v\u00e0 d\u1ecbch v\u1ee5 s\u1ebd mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng c\u00e1c th\u00f4ng tin h\u1ecd c\u1ea7n \u0111\u1ec3 th\u1ef1c hi\u1ec7n giao d\u1ecbch mua s\u1eafm. Sau \u0111\u00f3, b\u1ea1n c\u1ea7n khi\u1ebfn cho qu\u00e1 tr\u00ecnh n\u00e0y tr\u1edf n\u00ean \u201cm\u01b0\u1ee3t m\u00e0\u201d v\u00e0 d\u1ec5 d\u00e0ng ho\u00e0n th\u00e0nh.<\/p>\n

          Quy\u1ebft \u0111\u1ecbnh m\u1edf \u0111\u01b0\u1eddng d\u00e2y di\u1ec7n tho\u1ea1i c\u1ee7a Esurance nh\u1eafm \u0111\u1ebfn vi\u1ec7c t\u1eadn d\u1ee5ng kho\u1ea3nh kh\u1eafc t\u00f4i-mu\u1ed1n-mua. Esurance nh\u1eadn th\u1ea5y trong khi kh\u00e1ch h\u00e0ng th\u00edch s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a giao di\u1ec7n web tr\u00ean \u0111i\u1ec7n tho\u1ea1i, c\u00f3 r\u1ea5t nhi\u1ec1u th\u1eddi \u0111i\u1ec3m h\u1ecd mu\u1ed1n n\u00f3i chuy\u1ec7n v\u1edbi m\u1ed9t ng\u01b0\u1eddi c\u1ee5 th\u1ec3. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0y, h\u1ecd th\u00eam c\u00e1c qu\u1ea3ng c\u00e1o \u201cnh\u1ea5n \u0111\u1ec3 g\u1ecdi\u201d (click-to-call) v\u1edbi m\u1ee5c \u0111\u00edch gi\u00fap kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c d\u1ec5 d\u00e0ng h\u01a1n theo c\u00e1ch ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi th\u1eddi \u0111i\u1ec3m. K\u1ebft qu\u1ea3 l\u00e0, Ensurance \u0111\u00e3 ghi nh\u1eadn m\u1ee9c t\u0103ng l\u01b0\u1ee3t truy c\u1eadp th\u00eam 200% t\u1edbi \u0111\u1ecba ch\u1ec9 c\u1ee7a h\u1ecd tr\u00ean giao di\u1ec7n di \u0111\u1ed9ng, v\u00e0 ch\u1ec9 trong m\u1ed9t n\u0103m, h\u1ecd \u0111\u00e3 thu \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1eeb \u0111i\u1ec7n tho\u1ea1i nhi\u1ec1u g\u1ea5p 3 l\u1ea7n.<\/p>\n

          T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, ph\u1ea7n m\u1ec1m chat tr\u1ef1c tuy\u1ebfn Subiz s\u1ebd l\u00e0 m\u1ed9t ph\u01b0\u01a1ng \u00e1n tr\u1ee3 gi\u00fap ho\u00e0n h\u1ea3o cho c\u00e1c kh\u00e1ch h\u00e0ng khi c\u00f3 b\u1ea5t c\u1ee9 c\u00e1c th\u1eafc m\u1eafc n\u00e0o li\u00ean quan t\u1edbi s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u. Hi\u1ec7n nay, Subiz \u0111\u00e3 s\u1eb5n c\u00f3 tr\u00ean giao di\u1ec7n di \u0111\u1ed9ng, do \u0111\u00f3, v\u00e0o kho\u1ea3nh kh\u1eafc t\u00f4i-mu\u1ed1n-mua, kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng \u0111\u1eb7t ra c\u00e2u h\u1ecfi cho t\u01b0 v\u1ea5n vi\u00ean v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p k\u1ecbp th\u1eddi. V\u1edbi Subiz, b\u1ea1n s\u1ebd:<\/p>\n

            \n
          • T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i<\/li>\n
          • T\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 trong ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/li>\n
          • \u201cTh\u1eafng th\u1ebf\u201d \u1edf c\u00e1c kho\u1ea3nh kh\u1eafc t\u00f4i-mu\u1ed1n-mua xu\u1ea5t ph\u00e1t t\u1eeb kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n
            \"C\u1eeda<\/p>\n

            C\u1eeda s\u1ed5 chat Subiz tr\u00ean di \u0111\u1ed9ng<\/p>\n<\/div>\n

            Th\u1eadt nhanh ch\u00f3ng<\/strong><\/p>\n

            C\u00f3 3 c\u00e1ch \u0111\u1ec3 tr\u1edf n\u00ean nhanh ch\u00f3ng: Lo\u1ea1i b\u1ecf c\u00e1c b\u01b0\u1edbc kh\u00f4ng c\u1ea7n thi\u1ebft, D\u1ef1 \u0111o\u00e1n nhu c\u1ea7u v\u00e0 T\u0103ng nhanh th\u1eddi gian t\u1ea3i trang.<\/p>\n

            Lo\u1ea1i b\u1ecf b\u1edbt c\u00e1c b\u01b0\u1edbc<\/strong><\/em><\/p>\n

            \u1ede ph\u1ea7n n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng 1 s\u1ed1 gi\u1ea3i ph\u00e1p sau:<\/p>\n

              \n
            • Tri\u1ec3n khai ch\u1ee9c n\u0103ng \u201cm\u1ed9t l\u1ea7n ch\u1ea1m\u201d (One-Click): \u0110\u00e2y l\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 thu \u0111\u01b0\u1ee3c t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng ho\u1eb7c r\u00fat ng\u1eafn th\u1eddi gian \u0111\u0103ng k\u00fd.<\/li>\n
            • Gi\u00fap ng\u01b0\u1eddi d\u00f9ng ho\u00e0n thi\u1ec7n bi\u1ec3u m\u1eabu: H\u00e3y s\u1eed d\u1ee5ng d\u1eef li\u1ec7u th\u1ed1ng k\u00ea \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu.<\/li>\n
            • Cung c\u1ea5p gi\u1ea3i ph\u00e1p thay th\u1ebf \u0111\u1ec3 ho\u00e0n th\u00e0nh vi\u1ec7c mua h\u00e0ng: H\u00e3y bi\u1ebfn trang s\u1ea3n ph\u1ea9m v\u00e0 video tr\u1edf n\u00ean d\u1ec5 chia s\u1ebb qua c\u00e1c thi\u1ebft b\u1ecb, cung c\u1ea5p ch\u1ec9 d\u1eabn GPS v\u00e0 c\u00e1c n\u00fat G\u1ecdi Ngay (click-to-call).<\/li>\n<\/ul>\n

              D\u1ef1 \u0111o\u00e1n nhu c\u1ea7u<\/strong><\/em><\/p>\n

                \n
              • Ch\u00fa tr\u1ecdng v\u00e0o h\u00e0nh \u0111\u1ed9ng ch\u00ednh: N\u00fat calls-to-action k\u00eau g\u1ecdi cho c\u00e1c h\u00e0nh \u0111\u1ed9ng ch\u00ednh ph\u1ea3i \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt nh\u1ea5t tr\u00ean trang ch\u00ednh, nh\u1eefng h\u00e0nh \u0111\u1ed9ng th\u1ee9 c\u1ea5p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u1ea9n \u0111\u1eb1ng sau thanh menu.<\/li>\n
              • Ch\u00fa \u00fd \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m: T\u1eadn d\u1ee5ng ch\u1ee9c n\u0103ng GPS c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh b\u1eb1ng c\u00e1ch cung c\u1ea5p \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 cho kh\u00e1ch h\u00e0ng th\u1ea5y nh\u1eefng c\u1eeda ti\u1ec7m g\u1ea7n nh\u1ea5t, n\u01a1i c\u00f3 s\u1eb5n s\u1ea3n ph\u1ea9m.<\/li>\n
              • Nh\u00ecn v\u00e0o h\u00e0nh vi trong qu\u00e1 kh\u1ee9: N\u1ebfu kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m trang web c\u00f4ng ty, th\u1ef1c hi\u1ec7n giao d\u1ecbch mua s\u1eafm ho\u1eb7c \u0111\u1ec3 l\u1ea1i v\u00e0i s\u1ea3n ph\u1ea9m trong gi\u1ecf mua h\u00e0ng, b\u1ea1n \u0111\u00e3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o nhu c\u1ea7u c\u1ee7a h\u1ecd. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1c h\u00e0nh vi trong qu\u00e1 kh\u1ee9, b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn h\u1ecd v\u1edbi th\u00f4ng \u0111i\u1ec7p ch\u00ednh x\u00e1c, \u0111i\u1ec1u h\u01b0\u1edbng h\u1ecd t\u1edbi c\u1eeda h\u00e0ng v\u00e0 khi\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd tr\u1edf n\u00ean t\u1ed1t h\u01a1n.<\/li>\n<\/ul>\n

                K\u1ebft<\/h2>\n

                Micro Moment, hay nh\u1eefng kho\u1ea3nh kh\u1eafc b\u1ed9c ph\u00e1t t\u1ee9c th\u1eddi, l\u00e0 th\u1ee9 quy\u1ebft \u0111\u1ecbnh kh\u00e1ch h\u00e0ng \u0111i \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng nhanh nh\u1ea5t. Kh\u00e9o l\u00e9o t\u1eadn d\u1ee5ng micro moment, b\u1ea1n s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c chi\u1ebfn th\u1eafng trong cu\u1ed9c \u0111ua t\u1edbi l\u00fd tr\u00ed v\u00e0 tr\u00e1i tim c\u1ee7a h\u1ecd, \u0111em l\u1ea1i ngu\u1ed3n l\u1ee3i nhu\u1eadn \u0111\u00e1ng k\u1ec3 cho c\u00f4ng ty.<\/p>\n

                Ngu\u1ed3n: Google<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                Micro moment, nh\u1eefng nhu c\u1ea7u ph\u00e1t sinh trong kho\u1ea3nh kh\u1eafc, \u0111\u01b0\u1ee3c Google xem nh\u01b0 m\u1ed9t xu h\u01b0\u1edbng c\u1ea7n \u0111\u01b0\u1ee3c n\u1eafm b\u1eaft trong qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u00e0nh th\u1ebf th\u01b0\u1ee3ng phong trong cu\u1ed9c \u0111ua gi\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u n\u00e0y?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55586"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55586"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55586\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}