{"id":55592,"date":"2023-12-20T15:16:45","date_gmt":"2023-12-20T08:16:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khong-khoi-goi-duoc-cam-xuc-quang-cao-cua-ban-se-bi-luot-qua-tren-facebook-newsfeed.html"},"modified":"2023-12-20T15:16:45","modified_gmt":"2023-12-20T08:16:45","slug":"khong-khoi-goi-duoc-cam-xuc-quang-cao-cua-ban-se-bi-luot-qua-tren-facebook-newsfeed","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khong-khoi-goi-duoc-cam-xuc-quang-cao-cua-ban-se-bi-luot-qua-tren-facebook-newsfeed.html","title":{"rendered":"Kh\u00f4ng kh\u01a1i g\u1ee3i \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb \u201cl\u01b0\u1edbt\u201d qua tr\u00ean Facebook Newsfeed"},"content":{"rendered":"
Qu\u1ea3ng c\u00e1o Facebook l\u00e0 m\u1ed9t cu\u1ed9c \u0111\u1ea5u gi\u00e1 l\u1edbn, l\u1ebd \u0111\u01b0\u01a1ng nhi\u00ean s\u1ebd c\u00f3 c\u1ea3 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng l\u1eabn k\u1ebb thua. C\u00f3 th\u1ec3 ch\u01b0a bi\u1ebft ch\u00ednh x\u00e1c b\u1ea1n \u1edf phe n\u00e0o, nh\u01b0ng s\u1ebd kh\u00f4ng ai mu\u1ed1n m\u00ecnh l\u00e0 k\u1ebb thua cu\u1ed9c \u0111\u00fang kh\u00f4ng? V\u1eady, b\u1ea1n \u0111\u00e3 l\u00e0m g\u00ec \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng cao nh\u1ea5t trong m\u1ed7i chi\u1ebfn d\u1ecbch?<\/p>\n

M\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1 ph\u1ed5 bi\u1ebfn l\u00e0 s\u00e1ng t\u1ea1o nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o thu h\u00fat tr\u01b0\u1edbc khi b\u1ea5t k\u1ef3 b\u00e0i \u0111\u0103ng n\u00e0o c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ho\u1eb7c, s\u1eed d\u1ee5ng nh\u1eefng m\u1eb9o v\u00e0 th\u1ee7 thu\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ea5t nhi\u1ec1u tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n. Tuy nhi\u00ean, m\u1ed9t trong nh\u1eefng l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o kh\u00e1c m\u00e0 d\u01b0\u1eddng nh\u01b0 b\u1ea1n \u0111\u00e3 l\u00e3ng qu\u00ean ch\u00ednh l\u00e0 t\u1eadn d\u1ee5ng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac \u1ea9n s\u00e2u b\u00ean trong m\u1ed7i con ng\u01b0\u1eddi.<\/p>\n

M\u1ed9t ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh tr\u00ean 1.400 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng cho th\u1ea5y: c\u00e1c chi\u1ebfn d\u1ecbch v\u1edbi n\u1ed9i dung kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac mang l\u1ea1i hi\u1ec7u qu\u1ea3 g\u1ea5p \u0111\u00f4i (31% so v\u1edbi 16%) nh\u1eefng m\u1eabu ch\u1ec9 \u0111\u01a1n thu\u1ea7n cung c\u1ea5p th\u00f4ng tin. Trend Hunter Marketing c\u0169ng \u0111\u00e3 ph\u00e2n t\u00edch 55 chi\u1ebfn d\u1ecbch marketing c\u1ea3m x\u00fac v\u00e0 nh\u1eadn th\u1ea5y \u0111i\u1ec3m s\u1ed1 ph\u1ed5 bi\u1ebfn c\u1ee7a lo\u1ea1i h\u00ecnh n\u00e0y trung b\u00ecnh l\u00e0 8,0 \u2013 cao h\u01a1n h\u1eb3n nh\u1eefng lo\u1ea1i kh\u00e1c.<\/p>\n

B\u1eb1ng c\u00e1ch th\u1ed5i h\u1ed3n v\u00e0o nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o v\u1edbi c\u1ea3m x\u00fac s\u00e2u l\u1eafng hay m\u1ed9t ch\u00fat r\u00f9ng r\u1ee3n, b\u1ea1n c\u00f3 th\u1ec3 \u201cquy\u1ebfn r\u0169\u201d \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nh\u1ea5p chu\u1ed9t v\u00e0 mua h\u00e0ng. \u0110\u1ed3ng th\u1eddi, c\u0169ng kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 gi\u1edbi h\u1ea1n n\u00e0o v\u1ec1 \u201cl\u01b0\u1ee3ng c\u1ea3m x\u00fac\u201d m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u00eam v\u00e0o trong t\u1eebng cu\u1ed9c ch\u01a1i \u2013 h\u00e0o h\u1ee9ng, th\u00fa v\u1ecb, shock hay th\u1eadm ch\u00ed l\u00e0 bu\u1ed3n ch\u00e1n \u2013 t\u00f9y thu\u1ed9c c\u00e1ch b\u1ea1n \u0111\u1ecbnh ngh\u0129a.<\/p>\n

\"marketing<\/p>\n

#1. Tr\u1edf th\u00e0nh b\u1eadc th\u1ea7y v\u1ec1 ngh\u1ec7 thu\u1eadt FOMO<\/h2>\n

B\u1ea1n c\u00f2n nh\u1edb c\u00f3 l\u1ea7n m\u00ecnh t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 c\u00f3 v\u00e9 tham d\u1ef1 s\u1ef1 ki\u1ec7n c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a th\u1ea7n t\u01b0\u1ee3ng? T\u00ecnh hu\u1ed1ng n\u00e0y l\u00e0 \u0111i\u1ec3n h\u00ecnh cho FOMO (fear of missing out) \u2013 n\u1ed7i s\u1ee3 khi b\u1ecf l\u1ee1. \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu c\u1ea3 c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111\u1ec1u \u0111i ngh\u1ec9 \u1edf m\u1ed9t resort 5 sao trong khi b\u1ea1n v\u00ec m\u1ed9t l\u00fd do n\u00e0o \u0111\u1ea5y m\u00e0 kh\u00f4ng \u0111i \u0111\u01b0\u1ee3c?<\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 th\u1ebf h\u1ec7 millennials cho th\u1ea5y, c\u00f3 t\u1edbi 69% ng\u01b0\u1eddi \u0111\u00e3 tr\u1ea3i nghi\u1ec7m FOMO khi h\u1ecd kh\u00f4ng th\u1ec3 tham d\u1ef1 m\u1ed9t s\u1ef1 ki\u1ec7n m\u00e0 b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd \u0111\u1ec1u \u0111i. Tuy nhi\u00ean, hi\u1ec7u qu\u1ea3 c\u1ee7a FOMO kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf c\u00e1c s\u1ef1 ki\u1ec7n m\u00e0 c\u00f2n xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a cu\u1ed9c s\u1ed1ng c\u0169ng nh\u01b0 kinh doanh. Ch\u1eb3ng h\u1ea1n nh\u01b0 trong v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y, Sumo \u0111\u00e3 vi\u1ebft m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o tr\u00ean Facebook khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc ngh\u0129 r\u1eb1ng t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m, trong khi m\u00ecnh l\u00e0 ng\u01b0\u1eddi cu\u1ed1i c\u00f9ng ch\u01b0a bi\u1ebft t\u1edbi c\u00f4ng c\u1ee5 \u0111\u1eb7c bi\u1ec7t n\u00e0y. B\u1eb1ng c\u00e1ch l\u1ea5y d\u1eabn ch\u1ee9ng v\u1ec1 vi\u1ec7c c\u00f3 t\u1edbi h\u01a1n 175.000 website \u0111\u00e3 s\u1eed d\u1ee5ng, Sumo khi\u1ebfn \u0111\u1ed9c gi\u1ea3 t\u1ef1 h\u1ecfi t\u1ea1i sao m\u1ed9t c\u00f4ng c\u1ee5 ho\u00e0n h\u1ea3o \u0111\u1ebfn th\u1ebf m\u00e0 ch\u1ec9 ri\u00eang m\u00ecnh ch\u01b0a bi\u1ebft? V\u00e0 ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng ai mu\u1ed1n t\u1ed1c \u0111\u1ed9 website c\u1ee7a m\u00ecnh b\u1ecb b\u1ecf xa, nhanh ch\u00f3ng click qu\u1ea3ng c\u00e1o\u2026<\/p>\n

\"Sumo<\/p>\n

Sumo \u0111\u00e3 v\u1eadn d\u1ee5ng th\u00e0nh c\u00f4ng FOMO trong c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o Facebook khi chia s\u1ebb 175.000 website \u0111\u00e3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5<\/p>\n<\/div>\n

M\u1ed9t s\u1ed1 g\u1ee3i \u00fd \u0111\u1ec3 \u1ee9ng d\u1ee5ng FOMO th\u00e0nh c\u00f4ng trong qu\u1ea3ng c\u00e1o Facebook:<\/p>\n

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  • H\u00e3y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li>\n
  • B\u1ed5 sung m\u1ed9t c\u00e2u h\u1ecfi v\u1edbi h\u00e0m \u00fd nh\u1eafc nh\u1edf r\u1eb1ng h\u1ecd \u0111\u00e3 b\u1ecf l\u1ee1 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi.<\/li>\n
  • Khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y \u0111\u00e2y l\u00e0 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng h\u1ea5p d\u1eabn v\u00e0 \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh, nh\u01b0ng h\u1ecd l\u1ea1i ch\u01b0a ph\u1ea3i l\u00e0 th\u00e0nh vi\u00ean.<\/li>\n
  • Gi\u1edbi h\u1ea1n th\u1eddi gian qu\u1ea3ng c\u00e1o \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1ecdi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd nhanh h\u01a1n.<\/li>\n<\/ul>\n

    #2. Th\u1ec3 hi\u1ec7n s\u1ef1 h\u00e0o h\u1ee9ng, th\u00fa v\u1ecb<\/h2>\n

    S\u1ef1 h\u00e0o h\u1ee9ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u1edd kh\u1ea3 n\u0103ng th\u00f4i th\u00fac v\u00e0 khi\u1ebfn con ng\u01b0\u1eddi nhanh ch\u00f3ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac t\u01b0\u01a1ng t\u1ef1 cho ng\u01b0\u1eddi xem trong t\u1eebng m\u1eabu qu\u1ea3ng c\u00e1o Facebook, h\u1ecd c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean \u0111\u00e0 s\u1eb5n c\u00f3.<\/p>\n

    Paloma Vasquez \u2013 t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch n\u1ed5i ti\u1ebfng The Psychology of Social Shopping (t\u1ea1m d\u1ecbch: T\u00e2m l\u00fd h\u1ecdc v\u1ec1 mua s\u1eafm x\u00e3 h\u1ed9i), \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng: \u201c\u1ede trong tr\u1ea1ng th\u00e1i h\u00e0o h\u1ee9ng ho\u1eb7c ph\u1ea5n kh\u00edch, m\u1ecdi ng\u01b0\u1eddi ngh\u0129 v\u00e0 c\u01b0 x\u1eed r\u1ea5t kh\u00e1c. Khi tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac l\u1ea5n \u00e1t t\u01b0 duy logic vi\u1ec7c b\u00e1n h\u00e0ng c\u0169ng nhanh ch\u00f3ng h\u01a1n h\u1eb3n, nh\u1ea5t l\u00e0 khi ng\u01b0\u1eddi mua \u0111ang vui\u201d.<\/p>\n

    Trong m\u1eabu qu\u1ea3ng c\u00e1o d\u01b0\u1edbi \u0111\u00e2y, Try The World \u0111\u00e3 \u1ee9ng d\u1ee5ng ho\u00e0n h\u1ea3o y\u1ebfu t\u1ed1 n\u00e0y, t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 khi\u1ebfn ng\u01b0\u1eddi xem ph\u1ea5n kh\u00edch ch\u1ec9 t\u1eeb nh\u1eefng \u0111i\u1ec1u r\u1ea5t \u0111\u01a1n gi\u1ea3n: m\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c d\u1ea5u ch\u1ea5m c\u1ea3m v\u00e0 gi\u1ecdng \u0111i\u1ec7u \u0111\u1ea7y th\u00f4i th\u00fac trong t\u1eebng c\u00e2u ch\u1eef. Ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y kh\u00f4ng th\u1ec3 ch\u1edd l\u00e2u h\u01a1n n\u1eefa \u0111\u1ec3 \u0111\u0103ng k\u00fd v\u00e0 kh\u00e1m ph\u00e1 kho b\u00e1u b\u00ed m\u1eadt ph\u00eda sau.<\/p>\n

    \"qu\u1ea3ng<\/p>\n

    M\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a Try The World khi\u1ebfn ng\u01b0\u1eddi xem \u0111\u1eb7c bi\u1ec7t h\u00e0o h\u1ee9ng v\u00e0 b\u1ecb thu h\u00fat t\u1eeb m\u00e0u s\u1eafc \u1ea5n t\u01b0\u1ee3ng v\u00e0 c\u00e2u t\u1eeb \u0111\u1ea7y t\u00ednh th\u00f4i th\u00fac<\/p>\n<\/div>\n

    Khi b\u1ea1n quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt \u201ck\u00edch \u0111\u1ed9ng\u201d trong c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o, \u0111\u1eebng v\u1ed9i v\u00e9n \u201cb\u1ee9c m\u00e0n b\u00ed \u1ea5n\u201d tr\u01b0\u1edbc khi h\u00e0nh vi mua h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n

    V\u00e0 m\u1ed9t b\u00e0i b\u00e1o c\u1ee7a Wall Street Journal c\u0169ng cho th\u1ea5y, ph\u1ea3i m\u1ea5t \u00edt nh\u1ea5t 20 ph\u00fat \u0111\u1ec3 c\u1ea3m gi\u00e1c ph\u1ea5n kh\u00edch th\u1ef1c s\u1ef1 tr\u00f4i qua. C\u00f2n trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, c\u1ea3m x\u00fac l\u1eafng xu\u1ed1ng nhanh h\u01a1n. V\u00ec v\u1eady, sau khi \u1ee9ng d\u1ee5ng \u0111i\u1ec1u n\u00e0y v\u00e0o c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o, h\u00e3y l\u00ean \u00fd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n trang \u0111\u00edch \u0111\u01a1n gi\u1ea3n, h\u1ea5p d\u1eabn nh\u1ea5t c\u00f3 th\u1ec3 v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd.<\/p>\n

    M\u1ed9t v\u00e0i l\u1eddi khuy\u00ean \u0111\u1ec3 s\u00e1ng t\u1ea1o c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o th\u00fa v\u1ecb:<\/p>\n

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    • Ch\u1ecdn t\u00f4ng m\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng trong thi\u1ebft k\u1ebf.<\/li>\n
    • D\u00f9ng nhi\u1ec1u d\u1ea5u ch\u1ea5m c\u1ea3m v\u00e0 gi\u1eef cho ph\u1ea7n n\u1ed9i dung c\u00e0ng ng\u1eafn c\u00e0ng t\u1ed1t.<\/li>\n
    • B\u1ed5 sung h\u00ecnh \u1ea3nh t\u1ea1o c\u1ea3m gi\u00e1c h\u00e0o h\u1ee9ng, ph\u1ea5n kh\u00edch trong m\u1eabu qu\u1ea3ng c\u00e1o.<\/li>\n
    • L\u1ef1a ch\u1ecdn kho\u1ea3nh kh\u1eafc th\u00fa v\u1ecb nh\u1ea5t \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m.<\/li>\n
    • \u0110\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng g\u1ee3i \u00fd b\u1ea1n \u0111\u01b0a ra thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/li>\n
    • Th\u00eam th\u00f4ng tin gi\u1ea3m gi\u00e1, chi\u1ebft kh\u1ea5u \u0111\u1ec3 th\u00f4i th\u00fac kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/li>\n<\/ul>\n

      #3. T\u1ea1o kho\u1ea3ng tr\u1ed1ng khi\u1ebfn kh\u00e1ch h\u00e0ng t\u00f2 m\u00f2<\/h2>\n

      N\u1ebfu b\u1ea1n \u0111ang b\u0103n kho\u0103n \u0111i\u1ec1u g\u00ec khi\u1ebfn c\u00e1c ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o c\u1ee7a Upworthy v\u00e0 Buzzfeed tr\u1edf n\u00ean kh\u00f3 c\u01b0\u1ee1ng th\u00ec ph\u1ea7n 3 n\u00e0y ch\u00ednh l\u00e0 l\u1eddi gi\u1ea3i: s\u1ef1 t\u00f2 m\u00f2. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, \u0111\u00e2y ch\u00ednh l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t gi\u1eefa nh\u1eefng g\u00ec ch\u00fang ta \u0111ang bi\u1ebft v\u1edbi nh\u1eefng g\u00ec mu\u1ed1n bi\u1ebft. V\u00e0 n\u00f3 s\u1ebd ho\u1ea1t \u0111\u1ed9ng r\u1ea5t hi\u1ec7u qu\u1ea3 n\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi nh\u1ea5p chu\u1ed9t.<\/p>\n

      Copy Hackers \u0111\u00e3 th\u1ef1c s\u1ef1 g\u00e2y \u1ea5n t\u01b0\u1ee3ng khi t\u0103ng t\u1edbi 927% t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t tr\u00ean trang B\u1ea3ng gi\u00e1 sau khi \u00e1p d\u1ee5ng chi\u1ebfn thu\u1eadt n\u00e0y.<\/p>\n

      C\u00f4ng th\u1ee9c c\u1ee7a kho\u1ea3ng tr\u1ed1ng t\u00f2 m\u00f2 kh\u00e1 \u0111\u01a1n gi\u1ea3n: \u0110\u01b0a ra m\u1ed9t c\u00e2u h\u1ecfi h\u1ea5p d\u1eabn ho\u1eb7c k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb nh\u01b0ng l\u1ea1i ch\u01b0a v\u1ed9i ti\u1ebft l\u1ed9 c\u00e1i k\u1ebft.<\/p>\n

      \"HubSpot<\/p>\n

      HubSpot v\u00e0 m\u1eabu qu\u1ea3ng c\u00e1o khi\u1ebfn ng\u01b0\u1eddi xem \u0111\u1eb7c bi\u1ec7t t\u00f2 m\u00f2<\/p>\n<\/div>\n

      L\u00fd gi\u1ea3i cho nguy\u00ean nh\u00e2n th\u00e0nh c\u00f4ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng n\u00e0y l\u00e0 b\u1edfi m\u1ecdi ng\u01b0\u1eddi c\u00f3 b\u1ea3n n\u0103ng k\u1ebft n\u1ed1i v\u1edbi c\u00e1c d\u1ea5u ch\u1ea5m v\u00e0 kh\u00e1m ph\u00e1 c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi. S\u1ebd r\u1ea5t kh\u00f3 cho h\u1ecd \u0111\u1ec3 c\u01b0\u1ee1ng l\u1ea1i vi\u1ec7c \u0111\u1ecdc v\u00e0 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean Facebook khi \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi h\u1ea5p d\u1eabn. C\u0169ng n\u00ean l\u01b0u \u00fd r\u1eb1ng, khi nh\u1eafm m\u1ee5c ti\u00eau t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng h\u00e0o h\u1ee9ng, t\u1ed1t nh\u1ea5t n\u00ean l\u1ea5p kho\u1ea3ng tr\u1ed1ng t\u00f2 m\u00f2 mi\u1ec5n ph\u00ed, nh\u01b0ng, \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 quan t\u00e2m th\u00ec b\u1ea1n c\u00f3 th\u1ec3 y\u00eau c\u1ea7u h\u1ecd b\u1ed5 sung \u0111\u1ecba ch\u1ec9 email hay th\u00f4ng tin li\u00ean h\u1ec7.<\/p>\n

      #4. T\u1ea1o c\u1ea3m gi\u00e1c h\u1ea1nh ph\u00fac, \u1ea5m \u00e1p<\/h2>\n

      M\u1ed9t nghi\u00ean c\u1ee9u n\u0103m 2010 tr\u00ean c\u00e1c b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c email nhi\u1ec1u nh\u1ea5t tr\u00ean t\u1edd New York Times cho th\u1ea5y c\u00e1c b\u00e0i c\u00f3 y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c chia s\u1ebb th\u01b0\u1eddng xuy\u00ean h\u01a1n. \u0110\u1eb7c bi\u1ec7t, nghi\u00ean c\u1ee9u c\u0169ng ch\u1ec9 ra r\u1eb1ng, c\u00e1c b\u00e0i vi\u1ebft t\u00edch c\u1ef1c \u0111\u01b0\u1ee3c chia s\u1ebb th\u01b0\u1eddng xuy\u00ean h\u01a1n l\u00e0 ti\u00eau c\u1ef1c. \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu quy t\u1eafc t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng cho qu\u1ea3ng c\u00e1o Facebook \u2013 li\u1ec7u qu\u1ea3ng c\u00e1o t\u00edch c\u1ef1c s\u1ebd c\u00f3 s\u1ed1 l\u01b0\u1ee3t th\u00edch v\u00e0 nh\u1ea5p chu\u1ed9t cao h\u01a1n?<\/p>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba chi\u1ebfn thu\u1eadt ch\u00ednh \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c h\u1ea1nh ph\u00fac trong c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o:<\/p>\n

        \n
      • Thi\u1ebft k\u1ebf c\u00f3 m\u00e0u s\u1eafc r\u1ef1c r\u1ee1.<\/li>\n
      • B\u1ed5 sung h\u00ecnh \u1ea3nh nh\u1eefng ng\u01b0\u1eddi m\u1ec9m c\u01b0\u1eddi trong qu\u1ea3ng c\u00e1o.<\/li>\n
      • S\u1eed d\u1ee5ng t\u00ednh t\u1eeb v\u00e0 \u0111\u1ed9ng t\u1eeb c\u00f3 \u00fd ngh\u0129a t\u00edch c\u1ef1c.<\/li>\n<\/ul>\n

        Eventbrite \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng khi \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p tr\u00ean trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook c\u1ee7a m\u00ecnh.<\/p>\n

        \"marketing<\/p>\n

        Eventbrite v\u00e0 m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u1ea7y c\u1ea3m x\u00fac v\u1edbi m\u00e0u s\u1eafc s\u1ed1ng \u0111\u1ed9ng v\u00e0 nh\u1eefng c\u1ee5m t\u1eeb th\u00f4i th\u00fac ng\u01b0\u1eddi xem h\u00e0nh \u0111\u1ed9ng<\/p>\n<\/div>\n

        Qu\u1ea3ng c\u00e1o c\u1ee7a Eventbrite kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n k\u00edch ho\u1ea1t c\u1ea3m x\u00fac t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi \u0111\u1ec1 ngh\u1ecb \u0111i k\u00e8m m\u00e0 s\u1ebd khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u1eefng c\u1ea3m x\u00fac vui v\u1ebb.<\/p>\n

        M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e3 ph\u00e2n t\u00edch h\u01a1n 1 tri\u1ec7u nh\u1eadn x\u00e9t tr\u00ean c\u00e1c website tr\u1ef1c tuy\u1ebfn nh\u01b0 TripAdvisor v\u00e0 nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c nh\u00e0 h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u1ed1t h\u01a1n h\u1eb3n v\u00e0o nh\u1eefng ng\u00e0y th\u1eddi ti\u1ebft t\u1ed1t v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ed3i t\u1ec7 h\u01a1n v\u00e0o b\u1ea5t c\u1ee9 ng\u00e0y n\u00e0o c\u00f3 m\u01b0a.<\/p>\n

        N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u nh\u1edd kh\u1ea3 n\u0103ng x\u00f3a \u0111i t\u00e2m tr\u1ea1ng u \u00e1m trong nh\u1eefng ng\u00e0y m\u01b0a, h\u00e3y t\u1ea1o ra c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o t\u00edch c\u1ef1c h\u01a1n. Marketing h\u1ea1nh ph\u00fac c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 th\u1ef1c s\u1ef1 \u1ea5n t\u01b0\u1ee3ng cho doanh nghi\u1ec7p B2C. Ch\u1eb3ng h\u1ea1n, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t r\u01b0\u1ee3u th\u01b0\u1eddng \u0111\u0103ng t\u1ea3i nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o v\u1edbi h\u00ecnh \u1ea3nh c\u00e1c gia \u0111\u00ecnh, nh\u00f3m b\u1ea1n b\u00e8 \u0111ang th\u01b0\u1edfng th\u1ee9c nh\u1eefng b\u1eefa ti\u1ec7c tr\u00ean b\u00e3i bi\u1ec3n ho\u1eb7c b\u1eefa ti\u1ec7c t\u1ed1i \u1ea5m c\u00fang.<\/p>\n

        #5. H\u1ecdc c\u00e1ch x\u00f3a \u0111i nh\u1eefng c\u1ea3m x\u00fac ti\u00eau c\u1ef1c<\/h2>\n

        \u0110\u1ec1 c\u1eadp t\u1edbi nh\u1eefng suy ngh\u0129 ti\u00eau c\u1ef1c trong qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng x\u1ea5u. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi sau khi chia s\u1ebb nh\u1eefng suy ngh\u0129 ti\u00eau c\u1ef1c l\u00e0 nh\u1eefng gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111i k\u00e8m \u0111\u1ec3 gi\u00fap b\u1ea1n th\u1ea5y \u1ed5n h\u01a1n, tuy nhi\u00ean, \u0111\u1eebng qu\u00e1 l\u1ea1m d\u1ee5ng.<\/p>\n

        M\u1ed9t nghi\u00ean c\u1ee9u t\u1ea1i Stanford GSB v\u00e0 \u0110\u1ea1i h\u1ecdc Tel Aviv \u0111\u00e3 kh\u00e1m ph\u00e1 ra r\u1eb1ng m\u1ed9t ch\u00fat th\u00f4ng tin ti\u00eau c\u1ef1c c\u00f3 th\u1ec3 l\u00e0m t\u0103ng \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. V\u00ec l\u1ebd \u0111\u00f3, ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng trong qu\u1ea3ng c\u00e1o Facebook c\u00f3 th\u1ec3 n\u1eb1m \u1edf vi\u1ec7c b\u1ed5 sung m\u1ed9t l\u01b0\u1ee3ng nh\u1ecf th\u00f4ng tin ti\u00eau c\u1ef1c. Ch\u1eb3ng h\u1ea1n, ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o c\u1ee7a Contently c\u00f3 th\u1ec3 khi\u1ebfn nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb lo l\u1eafng: \u201cN\u1ebfu t\u01b0\u01a1ng lai c\u1ee7a n\u1ed9i dung kh\u00f4ng ph\u1ea3i l\u00e0 blog, ch\u00fang ta s\u1ebd l\u00e0m g\u00ec?\u201d.<\/p>\n

        \"marketing<\/p>\n

        M\u1eabu qu\u1ea3ng c\u00e1o Facebook c\u1ee7a Contently nh\u00ecn qua s\u1ebd\u00a0khi\u1ebfn ng\u01b0\u1eddi xem \u0111\u1eb7c bi\u1ec7t lo l\u1eafng\u2026<\/p>\n<\/div>\n

        Nh\u01b0ng, ngay sau khi ti\u00eau \u0111\u1ec1 ti\u00eau c\u1ef1c c\u1ee7a qu\u1ea3ng c\u00e1o thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc, gi\u1ea3i ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra: \u201cTh\u00eam video. Th\u00eam c\u00e1c t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn. B\u1ed5 sung Infographic\u201d.<\/p>\n

        Theo nghi\u00ean c\u1ee9u viral content c\u1ee7a New York Times, m\u1ed9t s\u1ed1 c\u1ea3m x\u00fac ti\u00eau c\u1ef1c g\u00f3p ph\u1ea7n c\u1ed9ng h\u01b0\u1edfng v\u00e0o s\u1ef1 lan truy\u1ec1n, chia s\u1ebb t\u1ed1t h\u01a1n so v\u1edbi nh\u1eefng lo\u1ea1i h\u00ecnh kh\u00e1c. \u0110\u1eb7c bi\u1ec7t l\u00e0 c\u1ea3m x\u00fac ti\u00eau c\u1ef1c c\u1ee7a s\u1ef1 t\u1ee9c gi\u1eadn.<\/p>\n

        D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch t\u1eadn d\u1ee5ng c\u1ea3m x\u00fac ti\u00eau c\u1ef1c \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t trong c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o:<\/p>\n

          \n
        • Thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 b\u1eb1ng m\u1ed9t ti\u00eau \u0111\u1ec1 ti\u00eau c\u1ef1c.<\/li>\n
        • Chia s\u1ebb v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t m\u1eb7c \u0111\u1ecbnh nh\u1ecf v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec3 ch\u1ee9ng t\u1ecf b\u1ea1n kh\u00f4ng gi\u1ea5u gi\u1ebfm b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec.<\/li>\n
        • Nh\u1eafc nh\u1edf c\u00e1c \u0111\u1ed9c gi\u1ea3 v\u1ec1 th\u1ef1c t\u1ebf ho\u1eb7c t\u00ecnh hu\u1ed1ng ti\u00eau c\u1ef1c m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i h\u00e0ng ng\u00e0y.<\/li>\n<\/ul>\n

          #6. Mang l\u1ea1i hy v\u1ecdng v\u1ec1 m\u1ed9t t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng h\u01a1n<\/h2>\n

          T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u hy v\u1ecdng r\u1eb1ng m\u00ecnh s\u1ebd \u0111\u1eb9p h\u01a1n, th\u00f4ng minh h\u01a1n v\u00e0 vui v\u1ebb h\u01a1n. \u0110\u00f3 l\u00e0 l\u00fd do ch\u00fang ta th\u00edch mua s\u1eafm nh\u1eefng th\u1ee9 m\u1edbi \u2013 \u0111\u1ec3 b\u1ed5 sung th\u00eam nh\u1eefng s\u1eafc m\u00e0u m\u1edbi trong\u00a0cu\u1ed9c s\u1ed1ng. M\u1eb7c d\u00f9 trong s\u00e2u th\u1eb3m, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft r\u1eb1ng v\u1eadt ch\u1ea5t s\u1ebd kh\u00f4ng l\u00e0m m\u00ecnh h\u1ea1nh ph\u00fac h\u01a1n, nh\u01b0ng b\u1ea5t c\u1ee9 ai c\u0169ng hy v\u1ecdng \u0111i\u1ec1u k\u1ef3 di\u1ec7u n\u00e0o \u0111\u00f3 s\u1ebd x\u1ea3y ra.<\/p>\n

          Qu\u1ea3ng c\u00e1o Facebook c\u1ee7a Shopify thu h\u00fat s\u1ef1 ch\u00fa \u00fd khi t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin hy v\u1ecdng cho ng\u01b0\u1eddi \u0111\u1ecdc th\u00f4ng qua ng\u00f4n ng\u1eef \u0111\u1ea7y khao kh\u00e1t v\u00e0 s\u00e1ng t\u1ea1o r\u1ef1c r\u1ee1. \u201cB\u1eaft \u0111\u1ea7u cu\u1ed9c h\u00e0nh tr\u00ecnh c\u1ee7a ch\u00ednh b\u1ea1n\u201d v\u00e0 \u201cTr\u1ea3i nghi\u1ec7m nhi\u1ec1u h\u01a1n\u201d ch\u00ednh l\u00e0 nh\u1eefng kh\u1ea9u hi\u1ec7u tuy\u1ec7t v\u1eddi khi \u201cn\u00f3i chuy\u1ec7n\u201d v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Shopify.<\/p>\n

          \"Shopify<\/p>\n

          B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 bi\u1ebft r\u1eb1ng c\u1ea3m x\u00fac c\u1ee7a hy v\u1ecdng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t th\u00f4ng qua nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u1ea7y t\u00ednh ngh\u1ec7 thu\u1eadt. Li\u1ec7u c\u00f2n c\u00f3 c\u00e1ch l\u00e0m n\u00e0o kh\u00e1c kh\u00f4ng nh\u1ec9? Tr\u00ean th\u1ef1c t\u1ebf, khi \u0111\u01b0a ra m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o l\u00e0m d\u1ea5y l\u00ean hy v\u1ecdng th\u00ec \u0111\u1ed3ng th\u1eddi c\u0169ng n\u00ean g\u1ee3i \u00fd m\u1ed9t n\u1ec1n t\u1ea3ng ho\u1eb7c gi\u1ea3i ph\u00e1p h\u01b0\u1edbng t\u1edbi m\u1ed9t t\u01b0\u01a1ng lai t\u1ed1t \u0111\u1eb9p h\u01a1n. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n h\u1ee9a s\u1ebd c\u00f3 nhi\u1ec1u c\u1ea3i ti\u1ebfn tuy\u1ec7t v\u1eddi trong l\u00e0m vi\u1ec7c theo nh\u00f3m h\u00e3y chi ti\u1ebft b\u1eb1ng c\u00e1ch ch\u00e0o t\u1ea1m bi\u1ec7t email, c\u1eadp nh\u1eadt tr\u1ea1ng th\u00e1i, notepad\u2026v\u00e0 mi\u1ec5n ph\u00ed cho nh\u00f3m d\u01b0\u1edbi 15 ng\u01b0\u1eddi ch\u1eb3ng h\u1ea1n.<\/p>\n

          #7. C\u1ea3m gi\u00e1c t\u1ef1 h\u00e0o<\/h2>\n

          Theo Dan Hill, t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n Emotionomics: Leveraging Emotions for Business Success (t\u1ea1m d\u1ecbch: Kinh t\u1ebf h\u1ecdc c\u1ea3m x\u00fac: T\u1eadn d\u1ee5ng c\u1ea3m x\u00fac \u0111\u1ec3 th\u00e0nh c\u00f4ng trong kinh doanh) chia s\u1ebb: c\u1ea3m x\u00fac c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng t\u1ee9c th\u00ec c\u1ee7a ch\u00fang ta.<\/p>\n

          Chi\u1ebfn d\u1ecbch Facebook c\u1ee7a LEGO \u0111\u00e3 th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng khi \u1ee9ng d\u1ee5ng ho\u00e0n h\u1ea3o y\u1ebfu t\u1ed1 n\u00e0y, l\u00e0m cho c\u00e1c b\u00e0 m\u1eb9 h\u1ebft s\u1ee9c t\u1ef1 h\u00e0o v\u1ec1 con m\u00ecnh \u0111\u1ed3ng th\u1eddi nh\u1eafc nh\u1edf h\u1ecd v\u1ec1 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o nh\u1eefng \u0111i\u1ec1u tuy\u1ec7t v\u1eddi c\u1ee7a tr\u1ebb. H\u01a1n n\u1eefa, chi\u1ebfn d\u1ecbch c\u1ee7a LEGO c\u00f2n s\u1eed d\u1ee5ng c\u1ea3m x\u00fac c\u1ee7a hy v\u1ecdng khi th\u1ea5u hi\u1ec3u mong mu\u1ed1n c\u1ee7a nhi\u1ec1u b\u1eadc ph\u1ee5 huynh mu\u1ed1n th\u1ea5y con c\u1ee7a h\u1ecd h\u1ecdc h\u00e0nh gi\u1ecfi giang v\u00e0 th\u00e0nh \u0111\u1ea1t trong cu\u1ed9c s\u1ed1ng.<\/p>\n

          \"chi\u1ebfn<\/p>\n

          Chi\u1ebfn d\u1ecbch Facebook c\u1ee7a LEGO \u0111\u00e3 th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng khi l\u00e0m cho c\u00e1c b\u00e0 m\u1eb9 h\u1ebft s\u1ee9c t\u1ef1 h\u00e0o v\u1ec1 con m\u00ecnh<\/p>\n<\/div>\n

          M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n khi mua h\u00e0ng l\u00e0 nh\u1eafc nh\u1edf r\u1eb1ng h\u1ecd \u0111ang \u0111\u01b0a ra m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u1eb7c bi\u1ec7t th\u00f4ng minh. \u0110\u00f3 l\u00e0 ch\u00ednh x\u00e1c nh\u1eefng g\u00ec Dollar Shave Club l\u00e0m khi chia s\u1ebb v\u1edbi ng\u01b0\u1eddi mua r\u1eb1ng h\u1ecd \u0111ang l\u1ef1a ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m h\u1ebft s\u1ee9c th\u00f4ng minh cho vi\u1ec7c c\u1ea1o r\u00e2u.<\/p>\n

          \"dollar<\/p>\n

          #8. T\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch, h\u1ed1i th\u00fac<\/h2>\n

          Khi b\u1ea1n cho m\u1ecdi ng\u01b0\u1eddi qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, h\u1ecd s\u1ebd tr\u00ec ho\u00e3n r\u1ed3i sau \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e3ng qu\u00ean. Tuy nhi\u00ean, n\u1ebfu gi\u1edbi h\u1ea1n th\u1eddi gian, m\u1ecdi ng\u01b0\u1eddi s\u1ebd c\u1ea3m th\u1ea5y lo l\u1eafng v\u1ec1 vi\u1ec7c b\u1ecf l\u1ee1 nh\u1eefng \u0111\u1ec1 ngh\u1ecb tuy\u1ec7t v\u1eddi. \u00c1p d\u1ee5ng s\u1ef1 khan hi\u1ebfm v\u00e0 t\u00ednh c\u1ea5p b\u00e1ch tr\u00ean website \u0111\u00e3 ch\u1ee9ng minh gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng t\u1edbi 332%. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn thu\u1eadt n\u00e0y \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p qu\u1ea3ng c\u00e1o?\u00a0Groupon th\u1eadm ch\u00ed \u0111\u00e3 th\u00eam th\u1eddi gian k\u1ebft th\u00fac theo m\u00fai gi\u1edd \u0111\u1ec3 l\u00e0m cho \u0111\u1ec1 ngh\u1ecb c\u1ee7a h\u1ecd tr\u1edf n\u00ean kh\u1ea9n c\u1ea5p h\u01a1n.<\/p>\n

          \"Groupon<\/p>\n

          G\u1ee3i \u00fd \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch trong c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o Facebook:<\/p>\n

            \n
          • X\u00e1c \u0111\u1ecbnh th\u1eddi gian r\u00f5 r\u00e0ng, v\u00ed d\u1ee5: ch\u1ec9 ng\u00e0y h\u00f4m nay ho\u1eb7c s\u1ebd k\u1ebft th\u00fac trong v\u00f2ng 24 gi\u1edd.<\/li>\n
          • \u0110\u01b0a ra m\u1ee9c gi\u1ea3m gi\u00e1 l\u1edbn, ch\u1eb3ng h\u1ea1n: gi\u1ea3m 60% ch\u1ec9 trong h\u00f4m nay.<\/li>\n
          • Ch\u00fa \u00fd t\u1edbi c\u00e1ch cung c\u1ea5p th\u00f4ng tin khuy\u1ebfn m\u1ea1i sao cho \u0111\u01a1n gi\u1ea3n v\u00e0 ng\u1eafn g\u1ecdn.<\/li>\n
          • Th\u00f4ng tin khuy\u1ebfn m\u1ea1i n\u00ean \u0111\u1ec3 trong ti\u00eau \u0111\u1ec1 ho\u1eb7c \u1ea3nh c\u1ee7a m\u1eabu qu\u1ea3ng c\u00e1o.<\/li>\n
          • C\u00f3 s\u1ef1 k\u1ebft h\u1ee3p \u0103n \u00fd gi\u1eefa th\u00f4ng tin tr\u00ean m\u1eabu qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch.<\/li>\n<\/ul>\n

            #9. D\u00e0nh t\u1eb7ng m\u00f3n qu\u00e0 b\u1ea5t ng\u1edd cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h2>\n

            B\u00e1o c\u00e1o c\u1ee7a Psychology Today chia s\u1ebb h\u00ecnh \u1ea3nh ch\u1ee5p c\u1ed9ng h\u01b0\u1edfng t\u1eeb b\u1ed9 n\u00e3o cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng c\u1ea3m x\u00fac thay v\u00ec th\u00f4ng tin \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd, ngay l\u1eadp t\u1ee9c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3, h\u00e3y t\u1ea1o m\u1ed9t \u0111\u1ec1 ngh\u1ecb l\u00e0m h\u1ecd ng\u1ea1c nhi\u00ean. M\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n l\u00e0 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t v\u00e0 chia s\u1ebb c\u00e1c th\u1ed1ng k\u00ea th\u00fa v\u1ecb v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u00f3 ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec Grammarly \u0111\u00e3 l\u00e0m:<\/p>\n

            \"qu\u1ea3ng<\/p>\n

            B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 h\u1ecdc c\u00e1ch \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn b\u1ea5t ng\u1edd d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc: nh\u1eefng \u0111i\u1ec1u ng\u1ea1c nhi\u00ean th\u00fa v\u1ecb s\u1ebd khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y \u0111\u1eb7c bi\u1ec7t v\u00e0 quan tr\u1ecdng. T\u1eb7ng phi\u1ebfu gi\u1ea3m gi\u00e1 ho\u1eb7c m\u1ed9t s\u1ed1 b\u1ea5t ng\u1edd d\u1ec5 ch\u1ecbu kh\u00e1c \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 tr\u00ean Facebook v\u00e0 khi\u1ebfn h\u1ecd tin t\u01b0\u1edfng c\u1ee7a b\u1ea1n.<\/p>\n

            \"qu\u1ea3ng<\/p>\n

            Kh\u00e1ch h\u00e0ng c\u1ee7a G2 Crowd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t th\u1ebb qu\u00e0 t\u1eb7ng Starbucks tr\u1ecb gi\u00e1 5$ sau khi h\u1ecd ho\u00e0n th\u00e0nh m\u1ed9t kh\u1ea3o s\u00e1t nhanh. Chi\u1ebfn thu\u1eadt n\u00e0y hi\u1ec7u qu\u1ea3 v\u00ec hai l\u00fd do:<\/p>\n

              \n
            • M\u1ecdi ng\u01b0\u1eddi s\u1ebd r\u1ea5t ng\u1ea1c nhi\u00ean khi nh\u1eadn \u0111\u01b0\u1ee3c th\u1ebb qu\u00e0 t\u1eb7ng gi\u00e1 tr\u1ecb.<\/li>\n
            • B\u1eb1ng c\u00e1ch tham gia kh\u1ea3o s\u00e1t, h\u1ecd s\u1ebd quen thu\u1ed9c h\u01a1n v\u1edbi G2 Crowd.<\/li>\n<\/ul>\n

              Ngo\u00e0i ra, c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o Facebook h\u1ea5p d\u1eabn, \u1ea5n t\u01b0\u1ee3ng c\u00f2n \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1ef1 nhi\u00ean th\u00f4ng qua vi\u1ec7c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n th\u00edch v\u00e0 chia s\u1ebb. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Nielsen, 83% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i r\u1eb1ng h\u1ecd lu\u00f4n tin t\u01b0\u1edfng v\u00e0o c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n, \u0111i\u1ec1u n\u00e0y l\u00e0m cho vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

              #10. Tr\u1edf th\u00e0nh th\u00e0nh vi\u00ean c\u1ee7a m\u1ed9t c\u1ed9ng \u0111\u1ed3ng \u201cdanh gi\u00e1\u201d<\/h2>\n

              Th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng \u2013 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u1edbi m\u1ee9c chi ph\u00ed th\u1ea5p v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi h\u1ea7u h\u1ebft quy m\u00f4 doanh nghi\u1ec7p. Starbucks, Google, Apple\u2026\u0111\u1ec1u \u0111\u00e3 \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c n\u00e0y.<\/p>\n

              M\u1ecdi ng\u01b0\u1eddi hi\u1ec7n c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 h\u1ed7 tr\u1ee3 t\u1eeb b\u1ea1n b\u00e8 c\u1ee7a m\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3, nhu c\u1ea7u tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng \u201c\u0111\u1eb3ng c\u1ea5p\u201d h\u01a1n ch\u00ednh ch\u00fang ta hi\u1ec7n t\u1ea1i g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf trong vi\u1ec7c c\u1ea3i thi\u1ec7n \u0111\u1ed9ng l\u1ef1c, s\u1ee9c kho\u1ebb v\u00e0 h\u1ea1nh ph\u00fac c\u1ee7a ch\u00fang ta. \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu b\u1ea1n \u0111\u01b0a ra m\u1ed9t l\u1eddi m\u1eddi \u0111\u1ebfn m\u1ed9t c\u00e2u l\u1ea1c b\u1ed9 danh ti\u1ebfng v\u1edbi nh\u1eefng th\u00e0nh vi\u00ean tuy\u1ec7t v\u1eddi khi click v\u00e0o m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o?<\/p>\n

              C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ti\u1ebfp th\u1ecb s\u1ef1 ki\u1ec7n. B\u1eb1ng c\u00e1ch chia s\u1ebb th\u00f4ng tin v\u1ec1 nh\u1eefng kh\u00e1ch m\u1eddi n\u1ed5i ti\u1ebfng s\u1ebd gi\u00fap m\u1ecdi ng\u01b0\u1eddi h\u00e0o h\u1ee9ng \u0111\u0103ng k\u00fd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 c\u1ee7a Litmus, v\u1edbi l\u1eddi m\u1eddi tham gia \u201cc\u1ed9ng \u0111\u1ed3ng nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 thi\u1ebft k\u1ebf t\u00e0i n\u0103ng\u201d.<\/p>\n

              \"Marketing<\/p>\n

              M\u1eabu qu\u1ea3ng c\u00e1o facebook v\u1edbi l\u1eddi m\u1eddi tham gia \u201cc\u1ed9ng \u0111\u1ed3ng nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 thi\u1ebft k\u1ebf t\u00e0i n\u0103ng\u201d c\u1ee7a Litmus<\/p>\n<\/div>\n

              L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u1ee9ng d\u1ee5ng marketing c\u1ea3m x\u00fac trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y?<\/p>\n

                \n
              • \u0110\u01b0a ra l\u1eddi m\u1eddi tham gia c\u1ed9ng \u0111\u1ed3ng h\u1ea5p d\u1eabn.<\/li>\n
              • Chia s\u1ebb th\u00f4ng tin nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li>\n
              • \u0110\u1ec1 c\u1eadp \u0111\u1ebfn quy m\u00f4 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 thuy\u1ebft ph\u1ee5c v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.<\/li>\n
              • \u0110\u01b0a ra \u201cth\u00e1ch th\u1ee9c\u201d v\u1eeba \u0111\u1ee7 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 cao gi\u00e1 tr\u1ecb c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.<\/li>\n<\/ul>\n

                #11. X\u00f3a b\u1ecf m\u1eb7c c\u1ea3m t\u1ed9i l\u1ed7i<\/h2>\n

                M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng c\u1ea3m th\u1ea5y c\u00f3 l\u1ed7i v\u1ec1 nhi\u1ec1u th\u1ee9 kh\u00e1c nhau, nh\u01b0ng c\u00f3 m\u1ed9t \u0111i\u1ec1u ch\u1eafc ch\u1eafn: n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1m \u0111\u00fang \u0111i\u1ec3m \u0111au, b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd. \u0110\u1ed3ng th\u1eddi, khi c\u1ea3m th\u1ea5y c\u00f3 l\u1ed7i \u1edbi b\u1ea3n th\u00e2n ch\u1eb3ng h\u1ea1n, ch\u00fang ta th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng ph\u1ea3n \u1ee9ng t\u1ed1t v\u1edbi c\u00e1c g\u1ee3i s\u1eeda l\u1ed7i nh\u1ecf, ng\u1eafn h\u1ea1n. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean ph\u00f2ng t\u1eadp t\u0103ng v\u1ecdt sau k\u1ef3 ngh\u1ec9 T\u1ebft.<\/p>\n

                M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi \u0110\u1ea1i h\u1ecdc British Columbia cho th\u1ea5y t\u1ed9i l\u1ed7i c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u1ef1 c\u1ea3i thi\u1ec7n v\u00e0 vi\u1ec7c b\u00e1n b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 gi\u00fap t\u1ef1 c\u1ea3i thi\u1ec7n b\u1ea3n th\u00e2n ng\u00e0y c\u00e0ng tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fd do t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook m\u00e0 Scoro \u0111\u00e3 tri\u1ec3n khai, v\u1edbi m\u1ed9t c\u00e2u h\u1ecfi duy nh\u1ea5t: \u201cB\u1ea1n \u0111ang n\u1ed7 l\u1ef1c l\u00e0m vi\u1ec7c hay h\u1ea7u nh\u01b0 kh\u00f4ng l\u00e0m g\u00ec?\u201d \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00e2n nh\u1eafc xem m\u00ecnh \u0111\u00f3ng g\u00f3p cho c\u00f4ng vi\u1ec7c ra sao. \u0110\u1ed3ng th\u1eddi, ngay trong m\u1eabu qu\u1ea3ng c\u00e1o c\u0169ng cung c\u1ea5p 89 gi\u1ea3i ph\u00e1p \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n

                \"m\u1eabu<\/p>\n

                H\u00e3y nh\u1edb r\u1eb1ng marketing c\u1ea3m x\u00fac l\u1ea5y c\u1ea3m gi\u00e1c t\u1ed9i l\u1ed7i l\u00e0m trung t\u00e2m s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t n\u1ebfu b\u1ea1n cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng. Qu\u1ea3ng c\u00e1o c\u1ee7a Slack \u0111\u00e3 c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn t\u01b0\u01a1ng t\u1ef1 b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi: \u201cH\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a b\u1ea1n li\u1ec7u c\u00f3 n\u1eb1m ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t?\u201d. M\u1ed9t l\u00fd do kh\u00e1c khi\u1ebfn qu\u1ea3ng c\u00e1o n\u00e0y hi\u1ec7u qu\u1ea3 l\u00e0 c\u1ee5m t\u1eeb \u0111\u1ea7y c\u1ea3m x\u00fac \u201cYikes\u201d trong h\u00ecnh \u1ea3nh \u0111\u1ea7u ti\u00ean, ngay l\u1eadp t\u1ee9c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.<\/p>\n

                \"marketing<\/p>\n

                L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u1ee9ng d\u1ee5ng c\u1ea3m gi\u00e1c t\u1ed9i l\u1ed7i cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng:<\/p>\n

                  \n
                • Nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t sai l\u1ea7m nh\u1ecf m\u00e0 h\u1ecd \u0111ang m\u1eafc ph\u1ea3i.<\/li>\n
                • \u0110\u01b0a ra m\u1ed9t gi\u1ea3i ph\u00e1p nhanh ch\u00f3ng \u201cth\u1ed5i bay\u201d v\u1ea5n \u0111\u1ec1.<\/li>\n
                • S\u1eed d\u1ee5ng nh\u1eefng t\u1eeb m\u1ea1nh m\u1ebd k\u00edch \u0111\u1ed9ng c\u1ea3m x\u00fac ti\u00eau c\u1ef1c v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd.<\/li>\n<\/ul>\n

                  #12. Khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y m\u00ecnh quan tr\u1ecdng<\/h2>\n

                  C\u1ea3m gi\u00e1c c\u00f3 \u00fd ngh\u0129a v\u1edbi m\u1ed9t ai \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong s\u00e1u nhu c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a con ng\u01b0\u1eddi. T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u mu\u1ed1n m\u00ecnh tr\u1edf n\u00ean quan tr\u1ecdng v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi ng\u01b0\u1eddi kh\u00e1c. V\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u00f4ng minh \u0111\u00e3 kh\u00f4ng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i v\u1eadn d\u1ee5ng y\u1ebfu t\u1ed1 n\u00e0y trong c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ea3m x\u00fac \u0111\u1ec3 t\u1ea1o ra c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u1ea7y s\u1ee9c h\u00fat v\u00e0 l\u00f4i cu\u1ed1n. Ch\u1eb3ng h\u1ea1n qu\u1ea3ng c\u00e1o th\u00f4ng minh c\u1ee7a Spotify:<\/p>\n

                  B\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t cung c\u1ea5p gi\u00e1 tr\u1ecb mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, Spotify \u0111\u00e3 kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2 \u0111\u1ed3ng th\u1eddi, khi\u1ebfn cho m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y m\u00ecnh quan tr\u1ecdng h\u01a1n.<\/p>\n

                  \"marketing<\/p>\n

                  \u201cB\u1ea1n bi\u1ebft r\u1eb1ng lu\u00f4n c\u00f3 1 danh s\u00e1ch nh\u1ea1c v\u1edbi t\u00ean b\u1ea1n \u1edf tr\u00ean \u0111\u00f3 ph\u1ea3i kh\u00f4ng?\u201d<\/p>\n<\/div>\n

                  Ph\u1ea7n k\u1ebft lu\u1eadn<\/h2>\n

                  C\u1ea3m x\u00fac c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o Facebook x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng click. Theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Nielson n\u0103m 2016, c\u1ea3m x\u00fac l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng mang l\u1ea1i hi\u1ec7u qu\u1ea3 trong qu\u1ea3ng c\u00e1o v\u00e0 m\u1ed9t s\u1ed1 m\u1eabu t\u1ea1o ra ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac t\u1ed1t nh\u1ea5t c\u0169ng g\u00f3p ph\u1ea7n gia t\u0103ng doanh s\u1ed1 t\u1edbi 23%.<\/p>\n

                  \u00c1p d\u1ee5ng marketing c\u1ea3m x\u00fac cho c\u00e1c chi\u1ebfn d\u1ecbch Facebook c\u1ee7a b\u1ea1n kh\u00f4ng kh\u00f3 nh\u01b0 ch\u00fang ta v\u1eabn l\u1ea7m t\u01b0\u1edfng. T\u1ea5t c\u1ea3 ch\u1ec9 b\u1eaft \u0111\u1ea7u t\u01b0 nh\u1eefng c\u00e2u t\u1eeb th\u00f4ng minh, thi\u1ebft k\u1ebf \u1ea5n t\u01b0\u1ee3ng v\u00e0 d\u0129 nhi\u00ean kh\u00f4ng th\u1ec3 thi\u1ebfu s\u1ef1 s\u00e1ng t\u1ea1o. \u0110\u1ed3ng th\u1eddi, ch\u1eafc ch\u1eafn b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua nh\u1eefng c\u1ea3m x\u00fac: n\u1ed7i s\u1ee3 b\u1ecb b\u1ecf r\u01a1i, c\u1ea3m gi\u00e1c h\u1ee9ng th\u00fa, t\u00f2 m\u00f2, h\u1ea1nh ph\u00fac hay tr\u1edf n\u00ean quan tr\u1ecdng v\u1edbi m\u1ed9t ai \u0111\u00f3.<\/p>\n

                  Trong b\u1ed1i c\u1ea3nh kh\u00e1ch h\u00e0ng trung th\u00e0nh ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng, \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi, b\u1ea1n s\u1ebd t\u1ed1n chi ph\u00ed g\u1ea5p 6 \u0111\u1ebfn 7 l\u1ea7n so v\u1edbi vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i th\u00ec vi\u1ec7c k\u1ebft n\u1ed1i c\u1ea3m x\u00fac, ch\u1ea1m t\u1edbi tr\u00e1i tim kh\u00e1ch h\u00e0ng qua nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o \u00fd ngh\u0129a ch\u1eafc ch\u1eafn s\u1ebd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 \u0111\u1eb7c bi\u1ec7t.<\/p>\n

                  Theo\u00a0Kissmetrics<\/em><\/p>\n

                  B\u00e0i li\u00ean quan:<\/em><\/p>\n

                    \n
                  • C\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua qu\u1ea3ng c\u00e1o Facebook<\/em><\/li>\n
                  • M\u1edf kh\u00f3a qu\u1ea3ng c\u00e1o Facebook: \u201cS\u00e2n ch\u01a1i n\u00e0o c\u0169ng c\u00f3 lu\u1eadt\u201d<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                    M\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1 ph\u1ed5 bi\u1ebfn l\u00e0 s\u00e1ng t\u1ea1o nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o thu h\u00fat tr\u01b0\u1edbc khi b\u1ea5t k\u1ef3 b\u00e0i \u0111\u0103ng n\u00e0o c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ho\u1eb7c, s\u1eed d\u1ee5ng nh\u1eefng m\u1eb9o v\u00e0 th\u1ee7 thu\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ea5t nhi\u1ec1u tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n. Tuy nhi\u00ean, m\u1ed9t trong nh\u1eefng l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o kh\u00e1c m\u00e0 d\u01b0\u1eddng nh\u01b0 b\u1ea1n \u0111\u00e3 l\u00e3ng qu\u00ean ch\u00ednh l\u00e0 t\u1eadn d\u1ee5ng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac \u1ea9n s\u00e2u b\u00ean trong m\u1ed7i con ng\u01b0\u1eddi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55592"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55592"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55592\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}