{"id":5561,"date":"2023-11-29T13:53:21","date_gmt":"2023-11-29T13:53:21","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5561"},"modified":"2023-12-21T11:02:09","modified_gmt":"2023-12-21T04:02:09","slug":"cac-thuong-hieu-thoi-trang-noi-tieng-van-dung-storytelling-nao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-thuong-hieu-thoi-trang-noi-tieng-van-dung-storytelling-nao.html","title":{"rendered":"C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng v\u1eadn d\u1ee5ng storytelling th\u1ebf n\u00e0o?"},"content":{"rendered":"

N\u00e3o b\u1ed9 con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng d\u1ec5 d\u00e0ng ghi nh\u1edb nh\u1eefng th\u00f4ng tin \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i d\u01b0\u1edbi d\u1ea1ng c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb. \u0110\u1eb7c bi\u1ec7t, \u0111\u1ed1i v\u1edbi\u00a0c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng<\/strong>\u00a0th\u00ec vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh qua ng\u00f4n ng\u1eef v\u00e0 c\u00e2u chuy\u1ec7n k\u1ec3 l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft.<\/p>\n

B\u1eaft ngu\u1ed3n t\u1eeb phong c\u00e1ch k\u1ec3 chuy\u1ec7n t\u1ef1 s\u1ef1, storytelling trong marketing c\u00f2n v\u1eadn d\u1ee5ng kh\u00e9o l\u00e9o c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn\u00a0th\u01b0\u01a1ng hi\u1ec7u, nh\u1eb1m kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac \u0111\u1ed3ng \u0111i\u1ec7u \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau n\u00f3i ri\u00eang v\u00e0 c\u00f4ng ch\u00fang n\u00f3i chung. V\u00ec v\u1eady, storytelling \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfp c\u1eadn h\u1ee3p l\u00fd \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng.<\/p>\n

1. T\u1ea1i sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi c\u1ea7n s\u1eed d\u1ee5ng storytelling?<\/strong><\/span><\/h2>\n

Khi \u0111\u00e3 b\u01b0\u1edbc ch\u00e2n v\u00e0o ng\u00e0nh th\u1eddi trang th\u00ec c\u00f3 hai \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng m\u00e0 b\u1ea1n c\u1ea7n ch\u00fa t\u00e2m: Th\u1ee9 nh\u1ea5t l\u00e0 s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t v\u00e0 th\u1ee9 hai ch\u00ednh l\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u gi\u00e0u c\u1ea3m x\u00fac. \u0110\u1eb7c bi\u1ec7t, \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng th\u00ec y\u1ebfu t\u1ed1 storytelling l\u00e0 \u0111i\u1ec1u c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac.<\/p>\n

\"Storytelling
Storytelling \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng<\/em><\/figcaption><\/figure>\n

L\u1ea5y v\u00ed d\u1ee5 t\u1eeb m\u1ed9t s\u1ed1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng nh\u01b0 c\u00e1ch Chanel k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean website, c\u00e2u chuy\u1ec7n v\u00e0 phim \u1ea3nh v\u1ec1 gia t\u1ed9c Gucci hay t\u00ecnh y\u00eau l\u00e3ng m\u1ea1n gi\u1eefa Dolce & Gabbana,\u2026 Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng \u1ea5y \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng storytelling g\u00f3p ph\u1ea7n r\u1ea5t quan tr\u1ecdng trong th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd. T\u1ea7m quan tr\u1ecdng c\u1ee7a storytelling \u2013 k\u1ec3 chuy\u1ec7n trong\u00a0x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u00a0ng\u00e0nh th\u1eddi trang nh\u01b0 sau:<\/p>\n

    \n
  • Kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac<\/em><\/strong>: Th\u1eddi trang l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c thi\u00ean v\u1ec1 y\u1ebfu t\u1ed1 ngh\u1ec7 thu\u1eadt. Do \u0111\u00f3, c\u1ea3m x\u00fac c\u1ee7a c\u00f4ng ch\u00fang khi \u0111\u00f3n nh\u1eadn s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng. M\u1ed9t c\u00e2u chuy\u1ec7n hay, c\u00e1ch storytelling cu\u1ed1n h\u00fat s\u1ebd kh\u01a1i g\u1ee3i s\u1ef1 \u0111\u1ed3ng c\u1ea3m, th\u00edch th\u00fa,\u2026 trong kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd nh\u00ecn th\u1ea5y ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh trong phong c\u00e1ch th\u1eddi trang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 t\u0103ng \u0111\u1ed9\u00a0nh\u1eadn bi\u1ebft\u00a0v\u00e0\u00a0trung th\u00e0nh.<\/li>\n
  • T\u0103ng l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c<\/em><\/strong>: Tr\u01b0\u1edbc l\u00e0n s\u00f3ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u1ea1nh m\u1ebd tr\u00ean to\u00e0n c\u1ea7u, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi c\u0169ng t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n n\u1ed9i dung tr\u00ean website, social media,\u2026 Vi\u1ec7c \u00e1p d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c k\u1ec3 chuy\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y c\u0169ng gi\u00fap kh\u00e1ch h\u00e0ng g\u1ea7n g\u0169i v\u00e0 hi\u1ec3u th\u00eam v\u1ec1 phong c\u00e1ch th\u1eddi trang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. H\u01a1n th\u1ebf n\u1eefa, m\u1ed9t c\u00e2u chuy\u1ec7n k\u1ec3 h\u1ea5p d\u1eabn c\u0169ng s\u1ebd khi\u1ebfn c\u00f4ng ch\u00fang b\u00e0n lu\u1eadn s\u00f4i n\u1ed5i, t\u1ea1o hi\u1ec7u \u1ee9ng lan truy\u1ec1n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u g\u00e2y \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m v\u1edbi ng\u01b0\u1eddi nghe.<\/li>\n
  • H\u00ecnh t\u01b0\u1ee3ng h\u00f3a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng<\/em><\/strong>: Khi nh\u1eafc \u0111\u1ebfn Chanel, ng\u01b0\u1eddi ta nh\u1edb ngay \u0111\u1ebfn h\u00ecnh \u1ea3nh m\u1ed9t c\u00f4 g\u00e1i thanh l\u1ecbch trong b\u1ed9 \u0111\u1ea7m \u0111en, hay khi nghe \u0111\u1ebfn Gucci l\u00e0 nh\u1edb ngay m\u1ed9t gia t\u1ed9c gi\u00e0u c\u00f3,\u2026 Nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u00e3 g\u00f3p ph\u1ea7n l\u00e0m cho t\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng tr\u1edf n\u00ean c\u1ee5 th\u1ec3, d\u1ec5 nh\u1edb, c\u00f3 s\u1ee9c s\u1ed1ng, nh\u00e2n c\u00e1ch,\u2026 \u0111\u1ec3 t\u1ea1o m\u1ed9t \u1ea5n t\u01b0\u1ee3ng s\u00e2u \u0111\u1eadm trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n
  • T\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1eb3ng c\u1ea5p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong>: Storytelling ch\u00ednh l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a m\u00ecnh. H\u00e3y th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng, n\u1ebfu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng ch\u1ec9 vi\u1ec7c th\u00e0nh c\u00f4ng trong kinh doanh, th\u00ec li\u1ec7u c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi ph\u00e2n bi\u1ec7t v\u00e0 ghi nh\u1edb \u0111\u01b0\u1ee3c? C\u00e2u chuy\u1ec7n ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 kh\u01a1i g\u1ee3i s\u1ef1 t\u01b0\u1edfng t\u01b0\u1ee3ng, nh\u00e2n c\u00e1ch h\u00f3a trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c \u0111\u1eb3ng c\u1ea5p gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau.<\/li>\n<\/ul>\n
    Storytelling gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 h\u00f3a \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/em><\/figcaption><\/figure>\n

    Sau \u0111\u00e2y, m\u1eddi b\u1ea1n c\u00f9ng nghe qua c\u00e2u chuy\u1ec7n c\u1ee7a m\u1ed9t s\u1ed1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng \u0111\u1ec3 bi\u1ebft h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng storytelling trong l\u0129nh v\u1ef1c n\u00e0y nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

    2. C\u00e2u chuy\u1ec7n c\u1ee7a Chanel \u2013 T\u01b0\u1ee3ng \u0111\u00e0i ng\u01b0\u1eddi ph\u1ee5 n\u1eef Ph\u00e1p c\u1ed5 \u0111i\u1ec3n, n\u0103ng \u0111\u1ed9ng<\/strong><\/span><\/h2>\n

    Chanel l\u00e0 m\u1ed9t trong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u, chuy\u00ean cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m th\u1eddi trang cao c\u1ea5p cho gi\u1edbi th\u01b0\u1ee3ng l\u01b0u. Khi nh\u1eafc \u0111\u1ebfn Chanel, ng\u01b0\u1eddi ta th\u01b0\u1eddng ngh\u0129 ngay \u0111\u1ebfn nh\u1eefng thi\u1ebft k\u1ebf c\u1ed5 \u0111i\u1ec3n, thanh l\u1ecbch m\u00e0 c\u0169ng v\u00f4 c\u00f9ng hi\u1ec7n \u0111\u1ea1i, n\u0103ng \u0111\u1ed9ng v\u00e0 ti\u1ec7n d\u1ee5ng.<\/p>\n

    Tr\u00ean website ch\u00ednh th\u1ee9c c\u1ee7a m\u00ecnh, c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Chanel \u0111\u01b0\u1ee3c k\u1ec3 m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, mang \u0111\u1eadm ch\u1ea5t \u0111i\u1ec7n \u1ea3nh trong nh\u1eefng n\u0103m 1900.<\/p>\n

    2.1. C\u00e2u chuy\u1ec7n kh\u1edfi \u0111\u1ea7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Chanel<\/strong><\/span><\/h3>\n

    C\u00e2u chuy\u1ec7n c\u1ee7a Chanel \u0111\u01b0\u1ee3c mi\u00eau t\u1ea3 \u0111\u1ea7y \u0111\u1ee7 t\u1eeb l\u00fac Coco Chanel (t\u00ean th\u1eadt c\u1ee7a b\u00e0 l\u00e0 GabriMasterskills Bonheur Chanel) \u0111\u01b0\u1ee3c sinh ra, l\u1edbn l\u00ean trong m\u1ed9t tu\u1ed5i th\u01a1 kh\u1ed1n kh\u00f3 cho \u0111\u1ebfn l\u00fac g\u1eb7p \u0111\u01b0\u1ee3c t\u00ecnh y\u00eau c\u1ee7a \u0111\u1eddi m\u00ecnh v\u00e0 th\u00e0nh c\u00f4ng trong s\u1ef1 nghi\u1ec7p.<\/p>\n

    B\u01b0\u1edbc ngo\u1eb7t \u0111\u1ea7u ti\u00ean trong cu\u1ed9c \u0111\u1eddi b\u00e0 l\u00e0 nh\u1edd \u00e2m nh\u1ea1c. Khi \u0111i l\u00e0m th\u00eam t\u1ea1i m\u1ed9t qu\u00e1n r\u01b0\u1ee3u v\u00e0o bu\u1ed5i t\u1ed1i, Coco Chanel \u0111\u00e3 l\u1ecdt v\u00e0o m\u1eaft m\u1ed9t qu\u00fd ng\u00e0i, ng\u01b0\u1eddi \u0111\u00e3 gi\u00fap b\u00e0 b\u1eaft \u0111\u1ea7u nh\u1eefng ng\u00e0y th\u00e1ng b\u01b0\u1edbc ch\u00e2n v\u00e0o gi\u1edbi th\u01b0\u1ee3ng l\u01b0u.<\/p>\n

    Trong th\u1eddi trang, b\u00e0 ch\u00ednh th\u1ee9c tr\u1edf th\u00e0nh huy\u1ec1n tho\u1ea1i v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o ph\u1ee5 n\u1eef bi\u1ebft \u0111\u1ebfn nh\u1edd thi\u1ebft k\u1ebf chi\u1ebfc n\u00f3n \u0111\u01b0\u1ee3c \u0111\u00ednh k\u1ebft v\u00f4 s\u1ed1 l\u00f4ng v\u0169, tr\u00e1i c\u00e2y, hoa c\u00fac,\u2026 \u00dd t\u01b0\u1edfng cho thi\u1ebft k\u1ebf n\u00e0y n\u1ea3y ra khi b\u00e0 nh\u00ecn th\u1ea5y nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef \u0111i xem \u0111ua ng\u1ef1a ph\u1ea3i \u0111\u1ed9i nh\u1eefng chi\u1ebfc m\u0169 qu\u00e1 kh\u1ed5, b\u1ea5t ti\u1ec7n.<\/p>\n

    Trong su\u1ed1t cu\u1ed9c \u0111\u1eddi c\u1ee7a m\u00ecnh, t\u00ecnh y\u00eau \u0111\u00e3 tr\u1edf th\u00e0nh ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00f4 c\u00f9ng to l\u1edbn c\u1ee7a Chanel:<\/p>\n

      \n
    • Chanel \u0111\u00e3 thi\u1ebft k\u1ebf r\u1ea5t nhi\u1ec1u \u0111\u1ed3 trang s\u1ee9c v\u00e0 qu\u1ea7n \u00e1o l\u1ed9ng l\u1eaby sau khi g\u1eb7p g\u1ee1 v\u1edbi \u0110\u1ea1i c\u00f4ng t\u01b0\u1edbc c\u1ee7a Sa ho\u00e0ng Demira, ng\u01b0\u1eddi truy\u1ec1n cho b\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng t\u1eeb d\u00e2n t\u1ed9c Slav v\u00e0 Byzantine.<\/li>\n
    • C\u00f4ng t\u01b0\u1edbc Westminster \u0111\u00e3 gi\u00fap Chanel c\u1ea3m nh\u1eadn phong c\u00e1ch qu\u00fd t\u1ed9c c\u1ee7a \u0110\u1ebf qu\u1ed1c Anh khi cho b\u00e0 s\u1ed1ng trong trang vi\u00ean c\u1ed5 k\u00ednh, \u0111\u01b0\u1ee3c \u0111i s\u0103n v\u00e0 c\u01b0\u1ee1i ng\u1ef1a. Truy\u1ec1n c\u1ea3m h\u1ee9ng cho thi\u1ebft k\u1ebf chi\u1ebfc \u00e1o kho\u00e1c v\u1ea3i tu\u00fdt c\u1ed5 \u0111i\u1ec3n.<\/li>\n
    • \u0110\u1ea1i c\u00f4ng t\u01b0\u1edbc Playboy Nga Dmitri \u0111\u00e3 gi\u1edbi thi\u1ec7u n\u01b0\u1edbc hoa c\u1ee7a Sa ho\u00e0ng v\u1edbi Chanel, b\u01b0\u1edbc \u0111\u1ea7u truy\u1ec1n c\u1ea3m h\u1ee9ng cho n\u01b0\u1edbc hoa Chanel No.5 ra \u0111\u1eddi.<\/li>\n<\/ul>\n

      B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ed7i kh\u00e1t v\u1ecdng gi\u1ea3i ph\u00f3ng c\u00e1 t\u00ednh, s\u1ef1 t\u1ef1 do b\u00ean trong ng\u01b0\u1eddi ph\u1ee5 n\u1eef c\u0169ng l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng l\u1edbn lao gi\u00fap Chanel th\u00e0nh c\u00f4ng nh\u01b0 ng\u00e0y h\u00f4m nay. B\u1ea1n c\u00f3 th\u1ec3 xem chi ti\u1ebft c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i\u00a0website ch\u00ednh th\u1ee9c c\u1ee7a Chanel.<\/p>\n

      C\u00e2u chuy\u1ec7n c\u1ee7a Chanel \u0111\u01b0\u1ee3c k\u1ec3 chi ti\u1ebft tr\u00ean website th\u01b0\u01a1ng hi\u1ec7u<\/em><\/figcaption><\/figure>\n

      2.2. Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n Chanel \u2013 M\u1ed9t trong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng<\/strong><\/span><\/h3>\n

      Kh\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng kh\u00e1c khi t\u1eadp trung s\u1eed d\u1ee5ng website l\u00e0m n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng, Chanel l\u1ea1i k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n th\u1eadt s\u1ed1ng \u0111\u1ed9ng v\u1ec1 ch\u00ednh m\u00ecnh. Th\u1ef1c t\u1ebf th\u00ec tr\u01b0\u1edbc khi Internet tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, Chanel \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ecbnh trong nh\u1eefng n\u0103m \u0111\u1ea7u th\u1ebf k\u1ef7 20, khi m\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a b\u00e0 nh\u01b0 The Little Black Dress, t\u00fai Chanel 2.55,\u2026 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang bi\u1ebft \u0111\u1ebfn m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i nh\u01b0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a phong c\u00e1ch n\u1eef gi\u1edbi Paris.<\/p>\n

      Tuy nhi\u00ean, m\u00e3i cho \u0111\u1ebfn khi Th\u1ebf chi\u1ebfn th\u1ee9 II k\u1ebft th\u00fac, \u0111\u1ebf ch\u1ebf c\u1ee7a Chanel m\u1edbi th\u1ef1c s\u1ef1 ph\u00e1t tri\u1ec3n ph\u1ed3n th\u1ecbnh. B\u00ean c\u1ea1nh vi\u1ec7c \u0111\u1ea7u t\u01b0 s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 n\u1ed7 l\u1ef1c cho m\u1ed7i d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi, Chanel c\u00f2n ng\u00e0y m\u1ed9t \u0111\u1ecbnh h\u00ecnh r\u00f5 r\u00e0ng t\u00ednh c\u00e1ch, h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u qua nh\u1eefng storytelling ch\u1ea5t l\u01b0\u1ee3ng tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n

      C\u00e2u ch\u1eef ng\u1eafn g\u1ecdn, t\u1eadn d\u1ee5ng t\u1ed1i \u0111a h\u00ecnh \u1ea3nh, video trong m\u1ed9t tone m\u00e0u ch\u1ee7 \u0111\u1ea1o l\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p r\u1ea5t th\u00f4ng minh c\u1ee7a Chanel khi k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh:<\/p>\n

        \n
      • Content \u0111\u01a1n gi\u1ea3n nh\u01b0ng tinh t\u1ebf<\/em><\/strong>:\u00a0C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Chanel kh\u00f4ng \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch d\u00e0i d\u00f2ng m\u00e0 r\u1ea5t ng\u1eafn g\u1ecdn, tinh t\u1ebf. C\u00e1ch k\u1ec3 chuy\u1ec7n n\u00e0y v\u1eeba \u0111\u1ee7 \u0111\u1ec3 cung c\u1ea5p m\u1ed9t l\u01b0\u1ee3ng th\u00f4ng tin c\u1ea7n thi\u1ebft cho ng\u01b0\u1eddi xem, nh\u01b0ng c\u0169ng v\u1eeba gi\u1eef l\u1ea1i s\u1ef1 b\u00ed \u1ea9n, ki\u00eau k\u1ef3 c\u1ee7a m\u1ed9t qu\u00fd c\u00f4 chu\u1ea9n m\u1ef1c.<\/li>\n
      • S\u1eed d\u1ee5ng t\u1ed1i \u0111a ch\u1ea5t li\u1ec7u h\u00ecnh \u1ea3nh<\/em><\/strong>:\u00a0Trong l\u0129nh v\u1ef1c th\u1eddi trang, kh\u00f4ng c\u00f3 g\u00ec hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i h\u00ecnh \u1ea3nh, bi\u1ec3u t\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. B\u1eb1ng m\u1ed9t c\u00e1ch th\u00f4ng minh, nh\u00e0 thi\u1ebft k\u1ebf website Chanel \u0111\u00e3 lu\u00f4n l\u1ed3ng gh\u00e9p h\u00ecnh \u1ea3nh nh\u1eefng s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt, logo, font ch\u1eef,.. c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0o c\u00e1c video c\u00e2u chuy\u1ec7n \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n cho ng\u01b0\u1eddi xem.<\/li>\n
      • S\u1eed d\u1ee5ng m\u00e0u s\u1eafc tone tr\u1eafng \u2013 \u0111en c\u1ed5 \u0111i\u1ec3n<\/em><\/strong>:\u00a0Trang ph\u1ee5c c\u1ee7a Chanel \u0111\u00e3 \u0111\u00e1nh d\u1ea5u s\u1ef1 thay \u0111\u1ed5i l\u1edbn trong h\u00ecnh t\u01b0\u1ee3ng ng\u01b0\u1eddi ph\u1ee5 n\u1eef c\u1ed5 \u0111i\u1ec3n. \u0110\u1eb7c bi\u1ec7t, chi\u1ebfc v\u00e1y \u0111en nh\u1ecf \u2013 Little Black Dress \u0111\u00e3 thay \u0111\u1ed5i \u0111\u1ecbnh ki\u1ebfn v\u1ec1 m\u00e0u \u0111en trong c\u00e1ch \u0103n m\u1eb7c c\u1ee7a ph\u1ee5 n\u1eef ch\u00e2u \u00c2u x\u01b0a. Do \u0111\u00f3, thi\u1ebft k\u1ebf website k\u1ec3 chuy\u1ec7n c\u1ee7a Chanel c\u0169ng mang \u0111\u1eadm m\u00e0u s\u1eafc n\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1eafc m\u00e0u tr\u1eafng \u2013 \u0111en n\u00e0y c\u00f2n l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 c\u1ed5 \u0111i\u1ec3n, thanh l\u1ecbch trong phong c\u00e1ch th\u1eddi trang c\u1ee7a Chanel, to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n nh\u01b0 m\u1ed9t th\u01b0\u1edbc phim c\u0169 x\u01b0a, ho\u00e0i ni\u1ec7m.<\/li>\n<\/ul>\n
        Chanel \u2013 M\u1ed9t trong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng c\u00f3 s\u1eafc hi\u1ec7u \u0111en v\u00e0 tr\u1eafng<\/em><\/figcaption><\/figure>\n

        N\u1ebfu l\u00e0 m\u1ed9t ng\u01b0\u1eddi xuy\u00ean theo d\u00f5i tin t\u1ee9c th\u1eddi trang, b\u1ea1n s\u1ebd ph\u00e1t hi\u1ec7n ra \u0111a s\u1ed1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng \u0111\u1ec1u k\u00edch c\u1ea7u b\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u00e0o d\u1ecbp cu\u1ed1i n\u0103m. Tuy nhi\u00ean, Chanel kh\u00f4ng bao gi\u1edd gi\u1ea3m gi\u00e1, kh\u00f4ng b\u00e1n h\u00e0ng qua c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed,\u2026 Chanel \u0111\u1ecbnh v\u1ecb kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1ee3ng l\u01b0u, am hi\u1ec3u v\u1ec1 th\u1eddi trang v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ebfn showroom \u0111\u1ec3 ch\u1ecdn mua nh\u1eefng b\u1ed9 trang ph\u1ee5c \u01b0ng \u00fd nh\u1ea5t.<\/p>\n

        Vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai \u0111\u00e3 gi\u00fap cho th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t qu\u00e1n trong c\u00e1ch k\u1ec3 chuy\u1ec7n, x\u00e2y d\u1ef1ng\u00a0h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n\u00a0v\u00e0 l\u1ef1a ch\u1ecdn\u00a0ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng\u00a0h\u1ee3p l\u00fd.<\/p>\n

        3. Gucci \u2013 \u0110\u1eb3ng c\u1ea5p c\u1ee7a th\u1ebf gi\u1edbi th\u01b0\u1ee3ng l\u01b0u<\/strong><\/span><\/h2>\n

        N\u1ebfu Chanel \u0111\u00e3 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a ph\u1ee5 n\u1eef th\u1ebf k\u1ef7 20 t\u1ea1i Paris th\u00ec Gucci \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t \u0111\u1ebf ch\u1ebf h\u00f9ng m\u1ea1nh c\u1ee7a ng\u00e0nh th\u1eddi trang t\u1ea1i \u00dd. M\u1eb7c d\u00f9 \u0111\u00e3 tr\u1ea3i qua h\u01a1n 100 n\u0103m v\u1edbi bi\u1ebft bao th\u0103ng tr\u1ea7m nh\u01b0ng Gucci v\u1eabn l\u00e0 m\u1ed9t trong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng, lu\u00f4n b\u1eaft k\u1ecbp xu h\u01b0\u1edbng th\u1eddi \u0111\u1ea1i v\u00e0 c\u00f3 s\u1ee9c s\u1ed1ng b\u1ec1n b\u1ec9.<\/p>\n

        Tuy nhi\u00ean, c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Gucci l\u1ea1i ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ea1i ch\u00fang theo m\u1ed9t chi\u1ec1u h\u01b0\u1edbng c\u00f3 h\u01a1i ti\u00eau c\u1ef1c, khi ban \u0111\u1ea7u, nh\u1eefng s\u1ea3n ph\u1ea9m th\u1eddi trang c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c ch\u00fa t\u00e2m b\u1eb1ng s\u00f3ng gi\u00f3 gia t\u1ed9c. M\u1eb7c d\u00f9 v\u1eady, Gucci v\u1eabn x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang lu\u00f4n lu\u00f4n bi\u1ebfn \u0111\u1ed5i, ph\u00e1 c\u00e1ch, t\u01b0\u01a1i m\u1edbi v\u1edbi nh\u1eefng trang ph\u1ee5c v\u00e0 ph\u1ee5 ki\u1ec7n \u0111\u1ea7y m\u00e0u s\u1eafc.<\/p>\n

        M\u1ed9t s\u1ed1 b\u1ed9 s\u01b0u t\u1eadp c\u1ee7a Gucci l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb phong c\u00e1ch ngh\u1ec7 thu\u1eadt Ph\u1ee5c H\u01b0ng<\/em><\/figcaption><\/figure>\n

        3.1. C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Gucci \u2013 M\u1ed9t trong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng<\/strong><\/span><\/h3>\n

        Gucci ra \u0111\u1eddi v\u1edbi ni\u1ec1m \u0111am m\u00ea \u0111\u1ed3 da c\u1ee7a Guccio Gucci \u2013 m\u1ed9t th\u00e0nh vi\u00ean c\u1ee7a gia t\u1ed9c Gucci c\u00f3 truy\u1ec1n th\u1ed1ng l\u00e2u \u0111\u1eddi trong ng\u00e0nh da thu\u1ed9c. V\u00e0o n\u0103m 1877, khi \u0111ang l\u00e0 m\u1ed9t tay khu\u00e2n v\u00e1c h\u00e0nh l\u00fd t\u1ea1i London, \u00f4ng \u0111\u00e3 b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng chi\u1ebfc vali th\u00e0nh th\u1ecb. H\u1ecdc h\u1ecfi t\u1eeb nhu c\u1ea7u c\u1ee7a gi\u1edbi th\u01b0\u1ee3ng l\u01b0u v\u00e0 th\u1eeba k\u1ebf ngu\u1ed3n v\u1eadt li\u1ec7u da thu\u1ed9c t\u1eeb gia \u0111\u00ecnh, c\u1eeda h\u00e0ng Gucci chuy\u00ean bu\u00f4n b\u00e1n vali v\u00e0 ph\u1ee5 ki\u1ec7n c\u01b0\u1ee1i ng\u1ef1a \u0111\u00e3 ch\u00ednh th\u1ee9c ra \u0111\u1eddi n\u0103m 1921.<\/p>\n

        Gia t\u1ed9c Gucci \u0111\u00e3 tr\u1ea3i qua bao nhi\u00eau th\u0103ng tr\u1ea7m trong l\u1ecbch s\u1eed kinh doanh. Sau Th\u1ebf chi\u1ebfn th\u1ee9 II, nguy\u00ean li\u1ec7u da thu\u1ed9c khan hi\u1ebfm nh\u1eefng t\u01b0\u1edfng s\u1ebd l\u00e0m Gucci \u0111i\u00eau \u0111\u1ee9ng nh\u01b0ng v\u1edbi kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o v\u00e0 v\u1eadn d\u1ee5ng linh ho\u1ea1t c\u1ee7a m\u00ecnh, gia t\u1ed9c Gucci \u0111\u00e3 kh\u00e9o l\u00e9o chuy\u1ec3n sang nh\u1eefng v\u1eadt li\u1ec7u thi\u1ebft k\u1ebf kh\u00e1c nh\u01b0 tre, v\u1ea3i canvas d\u1ec7t t\u1eeb cotton v\u00e0 \u0111ay,\u2026 Trong giai \u0111o\u1ea1n n\u00e0y, m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u l\u00e0m n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t \u2013 h\u00ecnh qu\u1ea3 tr\u00e1m, \u0111\u01b0\u1ee3c in tr\u00ean n\u1ec1n v\u1ea3i.<\/p>\n

        B\u00ean c\u1ea1nh c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t gia t\u1ed9c th\u1eddi trang n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u th\u00ec Gucci c\u00f2n \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o c\u00f4ng ch\u00fang bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e2u chuy\u1ec7n tranh ch\u1ea5p n\u1ed9i b\u1ed9 \u0111\u00e3 t\u1ed1n bi\u1ebft bao gi\u1ea5y, m\u1ef1c c\u1ee7a nh\u00e0 b\u00e1o. T\u1eeb c\u00e2u chuy\u1ec7n nh\u1eefng ng\u01b0\u1eddi trong gia t\u1ed9c t\u00ecm c\u00e1ch l\u1eadt \u0111\u1ed5 l\u1eabn nhau, su\u00fdt n\u1eef khi\u1ebfn c\u00f4ng ty ph\u00e1 s\u1ea3n, \u0111\u1ebfn chuy\u1ec7n v\u1ee3 thu\u00ea ng\u01b0\u1eddi \u00e1m s\u00e1t ch\u1ed3ng,\u2026 M\u1eb7c d\u00f9 v\u1eady, v\u01b0\u1ee3t qua m\u1ecdi bi k\u1ecbch v\u00e0 s\u00f3ng gi\u00f3 th\u00ec gia t\u1ed9c Gucci v\u1eefng v\u00e0ng l\u00e0 m\u1ed9t trong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng cho \u0111\u1ebfn ng\u00e0y nay.<\/p>\n

        3.2. C\u00e2u chuy\u1ec7n c\u1ee7a Gucci ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/span><\/h3>\n

        Kh\u00e1c v\u1edbi Chanel t\u1eadn d\u1ee5ng website \u0111\u1ec3 truy\u1ec1n t\u1ea3i to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00ec Gucci ch\u1ecdn c\u00e1ch k\u1ec3 chuy\u1ec7n th\u00f4ng qua h\u00ecnh \u1ea3nh, t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt, \u0111i\u1ec7n \u1ea3nh,\u2026<\/p>\n

          \n
        • T\u1eadp trung v\u00e0o s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh<\/em><\/strong>: Tr\u00ean website c\u1ee7a ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u, Gucci t\u1eadp trung truy\u1ec1n t\u1ea3i nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 b\u1ed9 s\u01b0u t\u1eadp th\u1eddi trang v\u00e0 thi\u1ebft k\u1ebf th\u00f4ng qua h\u00ecnh \u1ea3nh. Qua b\u1ed9 s\u01b0u t\u1eadp \u1ea3nh th\u1eddi trang c\u1ee7a Gucci, c\u00f3 th\u1ec3 th\u1ea5y, d\u00f9 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p nh\u01b0ng Gucci c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ea5t k\u1ef3 ai, \u0111\u1ebfn t\u1eeb b\u1ea5t k\u1ef3 qu\u1ed1c gia, ch\u1ee7ng t\u1ed9c, m\u00e0u da n\u00e0o.<\/li>\n
        • Khai th\u00e1c nh\u1eefng t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt, \u00e2m nh\u1ea1c<\/em><\/strong>: C\u00e2u chuy\u1ec7n v\u1ec1 th\u1eddi trang c\u1ee7a Gucci c\u00f2n \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i tinh t\u1ebf th\u00f4ng qua c\u1ea3m h\u1ee9ng t\u1eeb v\u00f4 v\u00e0n c\u00e1c b\u1ee9c \u1ea3nh ngh\u1ec7 thu\u1eadt. Gucci \u0111\u00e3 th\u00e0nh c\u00f4ng x\u00e2y d\u1ef1ng h\u00ecnh t\u01b0\u1ee3ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb3ng c\u1ea5p v\u1edbi m\u1ed9t ch\u1ea5t \u201cngh\u1ec7\u201d r\u1ea5t ri\u00eang trong thi\u1ebft k\u1ebf.<\/li>\n
        • L\u1ef1a ch\u1ecdn g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n<\/em><\/strong>: Storytelling c\u00f2n \u0111\u1ebfn t\u1eeb vi\u1ec7c l\u1ef1a ch\u1ecdn nh\u1eefng g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n mang nhi\u1ec1u phong c\u00e1ch kh\u00e1c nhau, t\u1eeb\u00a0KOL\u00a0\u0111\u1ebfn c\u00e1c di\u1ec5n vi\u00ean Hollywood, t\u1eeb ch\u00e2u \u00c2u \u0111\u1ebfn ch\u00e2u \u00c1. Gucci \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c khai th\u00e1c t\u00e2m l\u00fd n\u1ed5i lo\u1ea1n, mu\u1ed1n \u0111\u01b0\u1ee3c t\u1ef1 do c\u1ee7a th\u1ebf h\u1ec7 gen Z, gi\u00fap h\u1ecd t\u00ecm th\u1ea5y ch\u00ednh m\u00ecnh.<\/li>\n
        • S\u1eed d\u1ee5ng phim \u0111i\u1ec7n \u1ea3nh<\/em><\/strong>: Trong , gia t\u1ed9c Gucci \u0111\u00e3 h\u1ed7 tr\u1ee3 cho \u0111\u1ea1o di\u1ec5n Ridley Scott trong vi\u1ec7c cung c\u1ea5p trang ph\u1ee5c v\u00e0 ph\u1ee5 ki\u1ec7n \u0111\u1ec3 quay b\u1ed9 phim House of Gucci. M\u1eb7c d\u00f9 c\u00f3 x\u1ea3y ra m\u1ed9t s\u1ed1 tranh c\u00e3i trong n\u1ed9i dung phim nh\u01b0ng nh\u00ecn chung, House of Gucci \u0111\u00e3 ph\u1ea7n n\u00e0o gi\u00fap Gucci ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi \u0111\u1ea1i ch\u00fang v\u00e0 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0o nho\u00e1ng c\u1ee7a gi\u1edbi th\u01b0\u1ee3ng l\u01b0u.<\/li>\n<\/ul>\n
          \"B\u1ed9
          B\u1ed9 phim House of Gucci \u0111\u00e3 g\u00f3p ph\u1ea7n kh\u1eafc h\u1ecda c\u00e2u chuy\u1ec7n c\u1ee7a gia t\u1ed9c Gucci \u0111\u1ebfn v\u1edbi \u0111\u1ea1i ch\u00fang<\/em><\/figcaption><\/figure>\n

          3. Dolce & Gabbana \u2013 Chuy\u1ec7n t\u00ecnh th\u1eddi trang l\u00e3ng m\u1ea1n<\/strong><\/span><\/h2>\n

          Dolce & Gabbana kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t trong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng v\u00e0 cao c\u1ea5p, m\u00e0 c\u00f2n b\u1edfi c\u00e2u chuy\u1ec7n t\u00ecnh l\u00e3ng m\u1ea1n \u0111\u01b0\u1ee3c k\u1ec3 b\u1eb1ng th\u1ee9 ng\u00f4n ng\u1eef th\u1eddi trang.<\/p>\n

          Dolce & Gabbana \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi 2 ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng l\u00e0 Domenico Dolce v\u00e0 Stefano Gabbana v\u00e0o n\u0103m 1985. M\u1eb7c d\u00f9 ra \u0111\u1eddi kh\u00f4ng qu\u00e1 l\u00e2u nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 nhanh ch\u00f3ng th\u00e0nh c\u00f4ng v\u1edbi l\u1ed1i thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o, t\u01b0 duy kinh doanh s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim c\u00f4ng ch\u00fang.<\/p>\n

          3.1. Dolce & Gabbana \u2013 T\u00ecnh y\u00eau v\u00e0 \u0111am m\u00ea trong th\u1eddi trang<\/strong><\/span><\/h3>\n

          Domenico Dolce \u0111\u01b0\u1ee3c sinh ra t\u1ea1i m\u1ed9t h\u00f2n \u0111\u1ea3o tr\u00ean th\u1ecb tr\u1ea5n nh\u1ecf \u1edf Sicily, n\u01a1i lu\u00f4n y\u00ean b\u00ecnh v\u00e0 tr\u00e0n ng\u1eadp \u00e1nh n\u1eafng. Trong khi \u0111\u00f3, Stefano Gabbana \u0111\u01b0\u1ee3c sinh ra t\u1ea1i Milan, th\u1ee7 \u0111\u00f4 th\u1eddi trang h\u00e0o nho\u00e1ng v\u00e0 xa hoa. M\u1eb7c d\u00f9 c\u1ea3 hai \u0111\u1ec1u sinh ra t\u1ea1i \u00dd nh\u01b0ng mang trong m\u00ecnh s\u1ef1 \u1ea3nh h\u01b0\u1edfng v\u1ec1 phong c\u00e1ch th\u1eddi trang kh\u00e1c nhau.<\/p>\n

          Dolce & Gabbana g\u1eb7p nhau t\u1ea1i m\u1ed9t h\u1ed9p \u0111\u00eam \u1edf Milan v\u00e0o n\u0103m 1980 v\u00e0 ch\u00ednh th\u1ee9c tr\u1edf th\u00e0nh m\u1ed9t c\u1eb7p \u0111\u00f4i \u0111\u1ed3ng \u0111i\u1ec7u c\u1ea3 v\u1ec1 t\u00e2m h\u1ed3n l\u1eabn l\u00fd t\u01b0\u1edfng, s\u1ef1 nghi\u1ec7p. M\u1eb7c d\u00f9 c\u00f3 s\u1ef1 \u0111\u1ed1i l\u1eadp v\u00e0 kh\u00e1c bi\u1ec7t trong xu h\u01b0\u1edbng thi\u1ebft k\u1ebf v\u00e0 t\u00ednh c\u00e1ch nh\u01b0ng s\u1ef1 \u0111\u1ed1i l\u1eadp n\u00e0y \u0111\u00e3 b\u00f9 tr\u1eeb cho nhau v\u00e0 t\u1ea1o n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang ho\u00e0n h\u1ea3o.<\/p>\n

          S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a Dolce & Gabbana v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng kh\u00e1c n\u1eb1m \u1edf s\u1ef1 v\u1eeba \u0111\u01a1n gi\u1ea3n v\u1eeba c\u1ea7u k\u1ef3 trong thi\u1ebft k\u1ebf. Th\u01b0\u01a1ng hi\u1ec7u g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1n gi\u1ea3 \u0111\u1ea1i ch\u00fang qua nh\u1eefng thi\u1ebft k\u1ebf l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb \u0111\u1ed9ng v\u1eadt, c\u00e2y, l\u00e1, hoa,\u2026 n\u00f3i chung l\u00e0 nh\u1eefng \u0111i\u1ec1u g\u1ea7n g\u0169i v\u00e0 hi\u1ec7n h\u1eefu xung quanh ta. Ngu\u1ed3n c\u1ea3m h\u1ee9ng b\u1ea5t t\u1eadn t\u1eeb nh\u1eefng chuy\u1ebfn du l\u1ecbch c\u1ee7a c\u1eb7p \u0111\u00f4i \u0111\u00e3 g\u00f3p ph\u1ea7n quan tr\u1ecdng h\u00ecnh th\u00e0nh n\u00ean phong c\u00e1ch thi\u1ebft k\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Dolce & Gabbana l\u00e0 minh ch\u1ee9ng ch\u00ednh x\u00e1c cho quan \u0111i\u1ec3m t\u00ecnh y\u00eau \u0111\u00e3 khi\u1ebfn nh\u1eefng th\u1ee9 g\u1ea7n g\u0169i tr\u1edf n\u00ean l\u1ed9ng l\u1eaby, \u0111\u00e1ng gi\u00e1.<\/p>\n

          Hai nh\u00e0 s\u00e1ng l\u1eadp Dolce & Gabbana b\u00ean c\u1ea1nh d\u00e0n ng\u01b0\u1eddi m\u1eabu v\u00e0 b\u1ea1n b\u00e8 c\u1ee7a m\u00ecnh<\/em><\/figcaption><\/figure>\n

          3.2. C\u00e1ch Dolce & Gabbana \u2013 M\u1ed9t trong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng qua storytelling<\/strong><\/span><\/h3>\n

          C\u00e2u chuy\u1ec7n v\u1ec1 Dolce & Gabbana \u0111\u01b0\u1ee3c lan truy\u1ec1n ch\u1ee7 y\u1ebfu b\u1edfi c\u00e1nh b\u00e1o ch\u00ed v\u00e0 truy\u1ec1n th\u00f4ng. Kh\u00f4ng ch\u1ec9 t\u00ecnh y\u00eau, t\u00ecnh b\u1ea1n v\u00e0 nh\u1eefng m\u1ed1i quan h\u1ec7 trong gi\u1edbi ngh\u1ec7 thu\u1eadt c\u0169ng g\u00f3p ph\u1ea7n gi\u00fap nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean th\u00e0nh c\u00f4ng, \u0111\u1ebfn g\u1ea7n v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n

            \n
          • Y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac trong c\u00e2u chuy\u1ec7n t\u00ecnh y\u00eau, t\u00ecnh b\u1ea1n<\/em><\/strong>: Hai nh\u00e0 s\u00e1ng l\u1eadp \u0111\u00e3 kh\u01a1i d\u1eady c\u1ea3m x\u00fac tu\u1ed5i tr\u1ebb v\u00e0 \u0111am m\u00ea m\u00e3nh li\u1ec7t trong c\u00f4ng ch\u00fang khi xu\u1ea5t hi\u1ec7n b\u00ean nhau trong t\u1ea5t c\u1ea3 nh\u1eefng d\u1ef1 \u00e1n, fashion show. B\u00ean c\u1ea1nh \u0111\u00f3, Dolce & Gabbana c\u0169ng l\u00e0 m\u1ed9t trong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng c\u00f3 m\u1ed1i quan h\u1ec7 r\u1ed9ng r\u00e3i trong Hollywood. Do \u0111\u00f3, c\u00f3 th\u1ec3 th\u1ea5y h\u00ecnh \u1ea3nh c\u1ee7a Dolce & Gabbana lu\u00f4n g\u1eafn li\u1ec1n s\u1ef1 \u0111\u1ed3ng h\u00e0nh v\u00e0 l\u00e0m vi\u1ec7c t\u1eadp th\u1ec3.<\/li>\n
          • Ph\u01b0\u01a1ng ti\u1ec7n ngh\u1ec7 thu\u1eadt, \u0111i\u1ec7n \u1ea3nh:<\/em><\/strong>\u00a0Dolce & Gabbana c\u00e0ng tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng nh\u1edd s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Madonna t\u1ea1i Li\u00ean hoan phim Cannes. Ngo\u00e0i ra, trang ph\u1ee5c Dolce & Gabbana trong b\u1ed9 phim Romeo v\u00e0 Juliet (\u0111\u1ea1o di\u1ec5n Baz Luhrmann) c\u00e0ng l\u00e0m t\u00f4n l\u00ean c\u00e2u chuy\u1ec7n t\u00ecnh y\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n
            Madonna trong corset c\u1ee7a Dolce & Gabbana t\u1ea1i Li\u00ean hoan phim Cannes<\/em><\/figcaption><\/figure>\n

            4. 5 B\u00e0i h\u1ecdc t\u1eeb c\u00e1ch k\u1ec3 chuy\u1ec7n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng<\/strong><\/span><\/h2>\n

            V\u1eady, qua 3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng n\u00eau tr\u00ean, ch\u00fang ta c\u00f3 \u0111\u01b0\u1ee3c b\u00e0i h\u1ecdc g\u00ec v\u1ec1 vi\u1ec7c \u201ck\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n\u201d khi x\u00e2y d\u1ef1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Vi\u1ec7t Nam?<\/p>\n

            4.1. C\u00e2u chuy\u1ec7n ph\u1ea3i c\u00f3 th\u1eadt, d\u1ef1a tr\u00ean t\u00ednh c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n

            Ch\u1eafc ch\u1eafn kh\u00f4ng ai mu\u1ed1n l\u1eafng nghe nh\u1eefng l\u1eddi gi\u1ea3 d\u1ed1i, v\u00ec v\u1eady, n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n qu\u00e1 c\u01b0\u1eddng \u0111i\u1ec7u th\u00ec s\u1ebd g\u00e2y ra n\u1ed7i th\u1ea5t v\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi y\u00eau m\u1ebfn th\u1eddi trang.<\/p>\n

            B\u00ean c\u1ea1nh \u0111\u00f3, storytelling c\u1ea7n mang \u0111\u1eadm c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng kh\u00f4ng n\u00ean k\u1ec3 c\u00e2u chuy\u1ec7n nh\u01b0 m\u1ed9t ti\u1ec3u s\u1eed c\u00e1 nh\u00e2n. \u0110\u00f3 ph\u1ea3i l\u00e0 s\u1ef1 b\u1eaft \u0111\u1ea7u v\u00e0 tr\u01b0\u1edfng th\u00e0nh t\u1eeb ngu\u1ed3n c\u1ea3m h\u1ee9ng, s\u1ef1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ed9t m\u00e0u s\u1eafc, c\u00e1 t\u00ednh ri\u00eang.<\/p>\n

            4.2. K\u1ec3 chuy\u1ec7n ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n

            T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e2u chuy\u1ec7n c\u1ee7a Chanel, s\u1ee9 m\u1ec7nh gi\u1ea3i ph\u00f3ng cho c\u00e1 t\u00ednh ng\u01b0\u1eddi ph\u1ee5 n\u1eef hi\u1ec7n \u0111\u1ea1i \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ea1nh m\u1ebd qua c\u00e1ch k\u1ec3 chuy\u1ec7n xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

            Do \u0111\u00f3, khi b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Vi\u1ec7t Nam, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh, m\u1ee5c \u0111\u00edch t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y c\u0169ng s\u1ebd tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang c\u1ee7a b\u1ea1n s\u1ebd mang gi\u00e1 tr\u1ecb g\u00ec \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng v\u00e0 cho x\u00e3 h\u1ed9i.<\/p>\n

            4.3. C\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c k\u1ec3 ph\u1ea3i k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng, c\u00f4ng ch\u00fang<\/strong><\/span><\/h3>\n

            D\u00f9 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nam hay n\u1eef th\u00ec y\u1ebfu t\u1ed1 \u0111\u1ec3 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p ch\u00ednh l\u00e0 k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch s\u1eed d\u1ee5ng t\u00ecnh y\u00eau \u2013 m\u1ed9t ch\u1ee7 \u0111\u1ec1 d\u1ec5 d\u00e0ng kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac c\u1ee7a con ng\u01b0\u1eddi, Dolce & Gabbana \u0111\u00e3 d\u1ec5 d\u00e0ng ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim c\u1ee7a gi\u1edbi \u0111am m\u00ea th\u1eddi trang v\u00e0 ngh\u1ec7 thu\u1eadt.<\/p>\n

            4.4. Kh\u00f4ng ch\u1ec9 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n<\/strong><\/span><\/h3>\n

            C\u00e2u chuy\u1ec7n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t b\u1edfi ch\u00ednh doanh nghi\u1ec7p m\u00e0 c\u00f2n nh\u1edd c\u00f4ng ch\u00fang, kh\u00e1ch h\u00e0ng tham gia v\u00e0o. Storytelling s\u1ebd th\u00e0nh c\u00f4ng h\u01a1n n\u1ebfu c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi c\u00f9ng k\u1ec3 v\u1ec1 c\u00e2u chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

            M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p h\u1eefu hi\u1ec7u \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn c\u00f4ng ch\u00fang l\u00e0\u00a0qu\u1ea3ng b\u00e1 website th\u01b0\u01a1ng hi\u1ec7u, PR qua phim \u1ea3nh, \u00e2m nh\u1ea1c ho\u1eb7c t\u1eadn d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n\u00a0social media\u00a0tr\u00ean n\u1ec1n t\u1ea3ng\u00a0th\u01b0\u01a1ng hi\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

            4.5. T\u1eadn d\u1ee5ng t\u1ed1i \u0111a ng\u00f4n ng\u1eef h\u00ecnh \u1ea3nh<\/strong><\/span><\/h3>\n

            C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u t\u00ecm c\u00e1c tri\u1ec3n khai storytelling th\u00f4ng qua t\u00ednh h\u00ecnh t\u01b0\u1ee3ng t\u1eeb c\u00e1c b\u1ed9 s\u01b0u t\u1eadp, \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng, catalogue, bu\u1ed5i fashion show, phim \u1ea3nh,\u2026<\/p>\n

            \u0110i\u1ec1u n\u00e0y \u0111\u00e3 cho th\u1ea5y, trong l\u0129nh v\u1ef1c th\u1eddi trang, y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng, g\u00f3p ph\u1ea7n c\u1ee5 th\u1ec3 h\u00f3a c\u00e2u chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

            \u0110i\u1ec7n \u1ea3nh c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n h\u1eefu hi\u1ec7u \u0111\u1ec3 truy\u1ec1n t\u1ea3i storytelling<\/em><\/figcaption><\/figure>\n

            K\u1ec3 chuy\u1ec7n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c hi\u1ec7u qu\u1ea3 \u0111\u1ec3\u00a0c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng tr\u00ean<\/strong>\u00a0th\u1ebf gi\u1edbi\u00a0ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng, c\u00f4ng ch\u00fang th\u00f4ng qua ng\u00f4n ng\u1eef, h\u00ecnh \u1ea3nh c\u1ee5 th\u1ec3. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng storytelling th\u00ec m\u1ed9t trong nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 nh\u1ea5t ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng\u00a0content cho website.<\/p>\n","protected":false},"excerpt":{"rendered":"

            N\u00e3o b\u1ed9 con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng d\u1ec5 d\u00e0ng ghi nh\u1edb nh\u1eefng th\u00f4ng tin \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i d\u01b0\u1edbi d\u1ea1ng c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb. \u0110\u1eb7c bi\u1ec7t, \u0111\u1ed1i v\u1edbi\u00a0c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng\u00a0th\u00ec vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh qua ng\u00f4n ng\u1eef v\u00e0 c\u00e2u chuy\u1ec7n k\u1ec3 l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft. B\u1eaft […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,232],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5561"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5561"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5561\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}