{"id":55611,"date":"2023-12-20T15:18:44","date_gmt":"2023-12-20T08:18:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-cam-xuc-de-cham-toi-trai-tim-khach-hang.html"},"modified":"2023-12-20T15:18:44","modified_gmt":"2023-12-20T08:18:44","slug":"marketing-cam-xuc-de-cham-toi-trai-tim-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-cam-xuc-de-cham-toi-trai-tim-khach-hang.html","title":{"rendered":"Marketing c\u1ea3m x\u00fac \u0111\u1ec3 ch\u1ea1m t\u1edbi tr\u00e1i tim kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
\n

H\u00e3y nh\u00ecn nh\u1eefng ng\u01b0\u1eddi trong b\u1ee9c \u1ea3nh d\u01b0\u1edbi \u0111\u00e2y. B\u1ea1n c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 t\u00e2m th\u1ebf, trang ph\u1ee5c c\u1ee7a h\u1ecd?<\/p>\n

\"emotional<\/p>\n

C\u00e1c chuy\u00ean gia t\u00e2m l\u00fd h\u1ecdc \u0111\u1ebfn t\u1eeb \u0111\u1ea1i h\u1ecdc Princeton \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u1eb1ng \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean b\u1ea1n c\u00f3 v\u1edbi m\u1ed9t ng\u01b0\u1eddi l\u1ea1 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh trong v\u00f2ng ch\u01b0a \u0111\u1ea7y m\u1ed9t gi\u00e2y. Nghe qua th\u00ec \u0111\u00fang l\u00e0 kh\u00f3 tin nh\u01b0ng s\u1ef1 th\u1eadt l\u1ea1i ch\u00ednh x\u00e1c nh\u01b0 v\u1eady.<\/p>\n

V\u00e0 m\u1eb7c d\u00f9 ch\u00fang ta kh\u0103ng kh\u0103ng cho r\u1eb1ng m\u00ecnh l\u00e0 ng\u01b0\u1eddi l\u00fd t\u00ednh v\u00e0 hi\u1ec7n \u0111\u1ea1i, th\u00ec tr\u00ean th\u1ef1c t\u1ebf, ph\u1ea7n l\u1edbn c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1eabn \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi ti\u1ec1m th\u1ee9c, b\u1ea3n n\u0103ng hay c\u00f2n g\u1ecdi l\u00e0 \u201cb\u1ed9 n\u00e3o b\u00f2 s\u00e1t\u201d. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c quy\u1ebft \u0111\u1ecbnh b\u1ecb h\u1ea1 xu\u1ed1ng, m\u00e0 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p nh\u01b0 Malcolm Gladwell l\u1eadp lu\u1eadn: c\u00e1c quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 \u201cc\u00f3 c\u1ea3m gi\u00e1c ch\u1eafc ch\u1eafn\u201d gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 b\u1edbt \u0111au \u0111\u1edbn h\u01a1n h\u1eb3n.<\/p>\n

Ch\u00ednh v\u00ec s\u1ef1 quan tr\u1ecdng c\u1ee7a c\u1ea3m x\u00fac m\u00e0 ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng y\u1ebfu t\u1ed1 n\u00e0y v\u00e0o trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 vai tr\u00f2 c\u1ee7a c\u1ea3m x\u00fac trong ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00e0nh c\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac (Emotional branding)<\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p nh\u1eefng c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t c\u00f4ng ty, m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c kh\u00eda c\u1ea1nh:\u00a0m\u00f4 t\u1ea3 nh\u1eadn di\u1ec7n (brand identities), gi\u00e1 tr\u1ecb (brand values), thu\u1ed9c t\u00ednh (brand attributes), c\u00e1 t\u00ednh (brand personality)<\/em>.\u00a0V\u00e0 vi\u1ec7c c\u1ee7a emotional branding ch\u00ednh l\u00e0 t\u1ea1o k\u1ebft n\u1ed1i v\u1ec1 c\u1ea3m x\u00fac, t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 trung th\u00e0nh gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u qua th\u1eddi gian.<\/p>\n

V\u1eady, \u0111i\u1ec1u g\u00ec t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i?<\/p>\n

Apple c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ho\u00e0n h\u1ea3o c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng c\u1ea3m x\u00fac \u0111\u1ec3 t\u1ea1o m\u1ed1i li\u00ean h\u1ec7 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 gia t\u0103ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple l\u1ea5y s\u1ef1 \u0111\u01a1n gi\u1ea3n, g\u1ecdn g\u00e0ng trong thi\u1ebft k\u1ebf v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 mong mu\u1ed1n kh\u1eb3ng \u0111\u1ecbnh \u0111\u1eb3ng c\u1ea5p, m\u1ee9c \u0111\u1ed9 s\u00e0nh \u0111i\u1ec7u v\u00e0 th\u1ee9c th\u1eddi l\u00e0m tr\u1ecdng t\u00e2m. Mong mu\u1ed1n n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 kh\u1ecfa l\u1ea5p nhu c\u1ea7u c\u1ea3m t\u00ednh c\u0103n b\u1ea3n: tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng \u201c\u0111\u1eb3ng c\u1ea5p\u201d h\u01a1n ch\u00ednh ch\u00fang ta hi\u1ec7n t\u1ea1i. Nhu c\u1ea7u n\u00e0y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do t\u1ea1i sao t\u00f4n gi\u00e1o v\u00e0 c\u00e1c phong tr\u00e0o x\u00e3 h\u1ed9i t\u1ed3n t\u1ea1i.<\/p>\n

\"Apple<\/p>\n

Steve Jobs ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u0111\u1eb7t n\u1ec1n m\u00f3ng cho s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m \u1ea5n t\u01b0\u1ee3ng th\u00f4ng qua vi\u1ec7c k\u1ebft n\u1ed1i c\u1ea3m x\u00fac<\/p>\n<\/div>\n

Apple ph\u00e1t hi\u1ec7n ra r\u1eb1ng ch\u00fang ta \u0111\u1ec1u l\u00e0 \u0111\u1ed9ng v\u1eadt x\u00e3 h\u1ed9i v\u00e0 mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng \u2013 v\u1edbi c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u1ea5t c\u0169ng nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e1i-g\u00ec-\u0111\u00f3-quan-tr\u1ecdng. Thay v\u00ec \u0111\u01b0a ra c\u00e1c th\u00f4ng c\u00e1o b\u00e1o ch\u00ed nh\u00e0m ch\u00e1n, Steve Jobs th\u00fac \u0111\u1ea9y m\u1ed9t c\u1ea3m gi\u00e1c b\u00ed \u1ea9n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecbnh k\u1ef3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

\u0110\u1ed3ng th\u1eddi, th\u00e1p Maslow cho r\u1eb1ng nhu c\u1ea7u c\u1ee7a con ng\u01b0\u1eddi cao nh\u1ea5t li\u00ean quan \u0111\u1ebfn s\u1ef1 s\u00e1ng t\u1ea1o, \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c t\u00f4n tr\u1ecdng v\u00e0 thu\u1ed9c v\u1ec1 m\u1ed9t nh\u00f3m n\u00e0o \u0111\u00f3. Apple, sau \u0111\u00f3 \u0111\u00e3 l\u00e0m m\u1ed9t c\u00f4ng vi\u1ec7c tuy\u1ec7t v\u1eddi khi \u0111\u00e1p \u1ee9ng tr\u1ecdn v\u1eb9n nhu c\u1ea7u c\u1ee7a m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng. H\u1ecd \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng gi\u1ea3i ph\u00f3ng s\u1ef1 s\u00e1ng t\u1ea1o v\u1edbi n\u1ed7 l\u1ef1c \u0111\u01b0a kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi kh\u00e1c th\u1eeba nh\u1eadn. Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi m\u00e0 c\u00e1c chuy\u00ean gia thi\u1ebft k\u1ebf \u0111\u1ed3 ho\u1ea1 l\u1ea1i c\u00f3 truy\u1ec1n th\u1ed1ng s\u1eed d\u1ee5ng m\u00e1y Mac thay v\u00ec PC.<\/p>\n

T\u1ea1o s\u1ef1 g\u1eafn k\u1ebft \u201ccon ng\u01b0\u1eddi\u201d<\/h2>\n

S\u1ef1 g\u1eafn k\u1ebft con ng\u01b0\u1eddi v\u1edbi con ng\u01b0\u1eddi lu\u00f4n t\u1ea1o ra c\u1ea3m x\u00fac th\u1eadt. B\u1eb1ng ch\u1ee9ng khoa h\u1ecdc cho th\u1ea5y vi\u1ec7c t\u1eadp trung v\u00e0o khu\u00f4n m\u1eb7t v\u00e0 \u0111\u01b0a h\u00ecnh \u1ea3nh c\u1ee7a nh\u00e2n vi\u00ean l\u00ean website \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c tin c\u1eady v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. H\u01a1n n\u1eefa, nh\u1eefng khu\u00f4n m\u1eb7t \u0111ang c\u01b0\u1eddi \u2013 vui v\u1ebb \u0111\u00e3 ch\u1ee9ng minh t\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Khi m\u1ec9m c\u01b0\u1eddi, n\u00e3o b\u1ed9 s\u1ebd gi\u1ea3i ph\u00f3ng m\u1ed9t l\u01b0\u1ee3ng h\u00f3c-m\u00f4n nh\u01b0 serotonin, endorphin v\u00e0 dopamine \u2013 t\u1ea1o c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i, h\u01b0ng ph\u1ea5n; t\u1eeb \u0111\u00f3, gi\u1ea3m stresss v\u00e0 khi\u1ebfn ch\u00fang ta c\u00f3 c\u1ea3m gi\u00e1c k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi kh\u00e1c. V\u00ec v\u1eady, n\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, c\u00f4ng vi\u1ec7c c\u1ee7a emotional branding ch\u00ednh l\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t t\u1eeb m\u1ed9t n\u1ee5 c\u01b0\u1eddi \u0111\u01a1n gi\u1ea3n.<\/p>\n

Sekindo \u2013 m\u1ed9t n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 h\u00e0ng \u0111\u1ea7u v\u1ec1 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, video online \u0111\u00e3 t\u1ea1o ra k\u1ebft n\u1ed1i c\u1ea3m x\u00fac t\u1ee9c th\u1eddi v\u1edbi th\u1ebf h\u1ec7 tr\u1ebb, s\u00e0nh \u0111i\u1ec7u h\u01a1n qua thi\u1ebft k\u1ebf trang ch\u1ee7 \u0111\u1eb7c bi\u1ec7t v\u1edbi m\u1ed9t \u0111o\u1ea1n phim n\u1ec1n \u2013 th\u1ec3 hi\u1ec7n s\u1ef1 gi\u1ea3n d\u1ecb v\u00e0 vui v\u1ebb c\u1ee7a nh\u00e2n vi\u00ean Sekindo \u2013 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb trong m\u00f4i tr\u01b0\u1eddng kh\u1edfi nghi\u1ec7p.<\/p>\n

\"Sekindo<\/p>\n

Sekindo \u1ee9ng d\u1ee5ng emotional marketing th\u00e0nh c\u00f4ng trong thi\u1ebft k\u1ebf trang ch\u1ee7 v\u00e0 ngay l\u1eadp t\u1ee9c t\u1ea1o k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi tr\u1ebb<\/p>\n<\/div>\n

Video n\u00e0y, ngay c\u1ea3 khi ch\u1ea1y n\u1ec1n v\u00e0 kh\u00f4ng c\u00f3 \u00e2m thanh v\u1eabn t\u1ea1o \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u khi ng\u01b0\u1eddi xem c\u00f3 xu h\u01b0\u1edbng \u0111\u1eafm m\u00ecnh trong m\u1ed9t v\u0103n ho\u00e1 doanh nghi\u1ec7p th\u00e2n thi\u1ec7n. Ch\u00ednh v\u00ec th\u1ebf, n\u1ebfu c\u0169ng l\u00e0m theo nh\u1eefng c\u00e1ch t\u01b0\u01a1ng t\u1ef1, trang web c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 b\u1ea5t ng\u1edd b\u1edfi, video \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi kh\u1ea3 n\u0103ng mang l\u1ea1i ROI cao l\u00ean \u0111\u1ebfn 80% c\u00f9ng \u0111\u1ed9t ph\u00e1 trong t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. B\u00ean c\u1ea1nh \u0111\u00f3, theo k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u: s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a h\u00ecnh \u1ea3nh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp \u2013 CEO doanh nghi\u1ec7p t\u1ea1o c\u1ea3m gi\u00e1c ch\u00ednh th\u1ed1ng v\u00e0 chuy\u00ean nghi\u1ec7p, t\u1eeb \u0111\u00f3 c\u0169ng g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf t\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

\u0110\u1ed3ng th\u1eddi, nh\u1eefng g\u01b0\u01a1ng m\u1eb7t tr\u1ebb trung, vui v\u1ebb \u0111\u00e3 t\u1ea1o c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i v\u00e0 k\u1ebft n\u1ed1i v\u1ec1 c\u1ea3m x\u00fac \u0111\u1ec3 mong mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a nh\u00f3m \u2013 m\u1ed9t trong nh\u1eefng nhu c\u1ea7u thi\u1ebft y\u1ebfu c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

Qu\u1ea3ng c\u00e1o c\u1ea3m x\u00fac (Emotional advertising)<\/h2>\n

Nghi\u00ean c\u1ee9u v\u1ec1 qu\u1ea3ng c\u00e1o cho th\u1ea5y: ph\u1ea3n \u1ee9ng v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac \u2013 y\u00eau, gh\u00e9t, th\u1ea5t v\u1ecdng hay kh\u00f3 ch\u1ecbu \u0111\u1ed1i v\u1edbi m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o \u1ea3nh h\u01b0\u1edfng ph\u1ea7n l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay v\u00ec n\u1ed9i dung nh\u01b0 ch\u00fang ta v\u1eabn l\u1ea7m t\u01b0\u1edfng.<\/p>\n

T\u1ea1i Olympic Rio n\u0103m 2016 \u2013 nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u l\u00e0 nh\u1edd kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi xem th\u00f4ng qua y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac v\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u01b0\u1eddng g\u1eb7p. N\u1ebfu Perfect is not Pretty c\u1ee7a Gillette t\u00e1i hi\u1ec7n nh\u1eefng cu\u1ed9c \u0111\u1ea5u tranh n\u1ed9i t\u00e2m gi\u1eb1ng x\u00e9 c\u1ee7a c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean trong qu\u00e1 tr\u00ecnh r\u00e8n luy\u1ec7n, thi \u0111\u1ea5u v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c huy ch\u01b0\u01a1ng th\u00ec qu\u1ea3ng c\u00e1o c\u1ee7a PG&E (Thank You, Mom \u2013 Strong) l\u00e0 m\u1ed9t lo\u1ea1t c\u00e1c c\u00e2u chuy\u1ec7n nh\u1ecf t\u1eeb cu\u1ed9c \u0111\u1eddi c\u1ee7a c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean cho th\u1ea5y c\u00e1c b\u00e0 m\u1eb9 \u0111\u00e3 c\u00f9ng h\u1ecd v\u01b0\u1ee3t qua nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00f3 kh\u0103n nh\u01b0 th\u1ebf n\u00e0o c\u0169ng nh\u01b0 c\u00e1ch h\u1ecd tr\u1edf n\u00ean m\u1ea1nh m\u1ebd, tr\u1edf th\u00e0nh v\u1eadn \u0111\u1ed9ng vi\u00ean gi\u1ecfi nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

K\u1ec3 chuy\u1ec7n (Storytelling)<\/h2>\n

T\u00e2m s\u1ef1 hay k\u1ec3 chuy\u1ec7n \u0111\u00e1nh v\u00e0o ti\u1ec1m th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i \u0111\u1eb7c bi\u1ec7t v\u1ec1 c\u1ea3m x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

M\u1ed9t qu\u1ea3ng c\u00e1o r\u1ea5t ph\u1ed5 bi\u1ebfn kh\u00e1c t\u1ea1i Th\u1ebf v\u1eadn h\u1ed9i 2016 s\u1eed d\u1ee5ng c\u00e1ch k\u1ec3 chuy\u1ec7n cu\u1ed1n h\u00fat l\u00e0 The Boy Who Learned To Fly<\/em> c\u1ee7a Gatorade \u2013 m\u1ed9t b\u1ed9 phim ho\u1ea1t h\u00ecnh ng\u1eafn v\u1ec1 cu\u1ed9c \u0111\u1eddi Usain Bolt v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa anh v\u1edbi ng\u01b0\u1eddi m\u1eb9 c\u1ee7a m\u00ecnh. Qu\u1ea3ng c\u00e1o \u0111\u01b0a ng\u01b0\u1eddi xem tr\u1edf l\u1ea1i th\u1eddi th\u01a1 \u1ea5u v\u00e0 sau \u0111\u00f3 l\u00e0 con \u0111\u01b0\u1eddng tr\u1edf th\u00e0nh v\u1eadn \u0111\u1ed9ng vi\u00ean Olympic \u0111\u01b0\u1ee3c c\u1ea3 th\u1ebf gi\u1edbi bi\u1ebft \u0111\u1ebfn. Trong h\u00e0nh tr\u00ecnh \u0111\u00f3, ch\u00fang ta b\u1eaft g\u1eb7p h\u00ecnh \u1ea3nh Bolt \u0111ang ch\u1ea1y tr\u00ean c\u00e1c \u0111\u00e1m m\u00e2y (hay \u0111ang bay) v\u1edbi \u00e1nh s\u00e1ng l\u1ea5p l\u00e1nh ph\u00e1t ra t\u1eeb \u0111\u00f4i gi\u00e0y (bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a Gatorade) trong khi ch\u1ea1y. Nh\u1edd \u0111\u00f3, ng\u01b0\u1eddi xem kh\u00f4ng ch\u1ec9 k\u1ebft n\u1ed1i v\u1edbi Usain, m\u1eb9 c\u1ee7a anh m\u00e0 c\u00f2n l\u00e0 Gatorade.<\/p>\n

Infographic d\u01b0\u1edbi \u0111\u00e2y cho th\u1ea5y, vi\u1ec7c k\u1ec3 chuy\u1ec7n l\u1ea5y c\u1ea3m x\u00fac l\u00e0m trung t\u00e2m \u0111\u00e3 t\u1ea1o ra m\u1ed9t d\u00f2ng dopamine trong n\u00e3o v\u00e0 k\u1ebft n\u1ed1i v\u1edbi tr\u00ed nh\u1edb c\u1ee7a con ng\u01b0\u1eddi. \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do v\u00ec sao c\u00e1c c\u00f4ng ty t\u1eadn d\u1ee5ng k\u1ec3 chuy\u1ec7n (storytelling)<\/em> \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 t\u00e2m l\u00fd, khi\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1edb m\u1ed9t c\u00e2u chuy\u1ec7n v\u00e0 sau \u0111\u00f3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

\"K\u1ec3<\/p>\n

Nghi\u00ean c\u1ee9u v\u1ec1 k\u1ec3 chuy\u1ec7n (storytelling) d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 khoa h\u1ecdc<\/p>\n<\/div>\n

K\u1ec3 chuy\u1ec7n\u00a0c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng trong thi\u1ebft k\u1ebf trang \u0111\u00edch. N\u0103m 2014, Airbnb kh\u1edfi \u0111\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch t\u1ea1i th\u00e0nh ph\u1ed1 New York b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c k\u1ec3 chuy\u1ec7n\u00a0\u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e2u chuy\u1ec7n c\u1ee7a Airbnb l\u00e0m n\u1ed5i b\u1eadt h\u00ecnh \u1ea3nh c\u1ee7a Carol \u2013 m\u1ed9t ng\u01b0\u1eddi ngh\u00e8o s\u1ed1ng \u1edf Lower Manhattan trong 34 n\u0103m, kh\u00f4ng c\u00f3 ngh\u1ec1 nghi\u1ec7p v\u00e0 cho thu\u00ea nh\u00e0 tr\u00ean Airbnb \u0111\u1ec3 c\u00f3 th\u00eam thu nh\u1eadp v\u00e0 ti\u1ebfp t\u1ee5c con \u0111\u01b0\u1eddng h\u1ecdc v\u1ea5n.<\/p>\n

H\u00ecnh th\u1ee9c k\u1ec3 chuy\u1ec7n n\u00e0y ph\u1ea3n \u00e1nh mong mu\u1ed1n gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi kh\u00e1c t\u1eeb t\u1eadn trong s\u00e2u th\u1eb3m m\u1ed7i ng\u01b0\u1eddi. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Airbnb, ch\u00fang ta c\u00f3 ch\u1ed7 \u0111\u1ec3 \u1edf, bi\u1ebft th\u00eam nh\u1eefng ng\u01b0\u1eddi m\u1edbi c\u0169ng nh\u01b0 gi\u00fap nh\u1eefng ng\u01b0\u1eddi nh\u01b0 Carol duy tr\u00ec cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh.<\/p>\n

\"Airbnb<\/p>\n

Airbnb \u0111\u00e3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ea3m x\u00fac th\u00e0nh c\u00f4ng v\u1edbi c\u00e2u chuy\u1ec7n v\u1ec1\u00a0nh\u00e2n v\u1eadt Carol<\/p>\n<\/div>\n

Marketing c\u1ea3m x\u00fac (Emotional marketing)<\/h2>\n

H\u00ecnh \u1ea3nh ph\u00e2n t\u00edch n\u00e3o b\u1ed9 cho th\u1ea5y khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac \u2013 d\u1ef1a tr\u00ean c\u1ea3m gi\u00e1c v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n, ch\u1ee9 kh\u00f4ng ph\u1ea3i th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c t\u00ednh n\u0103ng. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c, cho d\u00f9 b\u1ea1n \u0111ang ti\u1ebfp th\u1ecb m\u1ed9t trang ch\u1ee7, trang \u0111\u00edch,\u2026; k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi xem l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t.<\/p>\n

B\u1edfi, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 khuynh h\u01b0\u1edbng ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u n\u00e0y thay v\u00ec th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c\u00a0d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac ch\u1ee9 kh\u00f4ng ph\u1ea3i logic n\u00ean ch\u1ec9 s\u1ed1 tr\u00ed tu\u1ec7 c\u1ea3m x\u00fac c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng cao th\u00ec c\u00e0ng t\u1ef7 l\u1ec7 thu\u1eadn v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 ROI. C\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a Th\u1ebf v\u1eadn h\u1ed9i Rio \u1edf tr\u00ean \u0111\u00e3 th\u1ef1c s\u1ef1 ch\u1ea1m t\u1edbi c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 khi\u1ebfn h\u1ecd s\u1eb5n s\u00e0ng chia s\u1ebb, nh\u1edd \u0111\u00f3, s\u1ef1 t\u01b0\u01a1ng t\u00e1c, k\u1ebft n\u1ed1i v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng t\u0103ng l\u00ean nhanh ch\u00f3ng.<\/p>\n

M\u00e0u s\u1eafc t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t<\/h2>\n

Khoa h\u1ecdc \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c r\u1eb1ng, m\u00e0u s\u1eafc c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i t\u00ecnh tr\u1ea1ng c\u1ea3m x\u00fac, sinh l\u00fd v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi xem. S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 gi\u1edbi c\u0169ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t. Ch\u1eb3ng h\u1ea1n, ph\u1ee5 n\u1eef c\u00f3 xu h\u01b0\u1edbng nh\u1ea1y h\u01a1n v\u1edbi nh\u1eefng m\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng so v\u1edbi nam gi\u1edbi. V\u00e0 m\u00e0u s\u1eafc kh\u00e1c nhau c\u0169ng g\u1ee3i l\u00ean c\u00e1c ph\u1ea3n \u1ee9ng kh\u00e1c nhau: \u0111en v\u00e0 t\u00edm th\u1ec3 hi\u1ec7n s\u1ef1 \u201cm\u1ea1nh m\u1ebd\/quy\u1ec1n l\u1ef1c\/kh\u1ea3 n\u0103ng l\u00e0m ch\u1ee7\u201d, m\u00e0u \u0111\u1ecf d\u1ec5 k\u00edch th\u00edch v\u00e0 m\u00e0u xanh khi\u1ebfn ng\u01b0\u1eddi ta li\u00ean t\u01b0\u1edfng t\u1edbi s\u1ef1 \u201cd\u1ecbu d\u00e0ng\/tho\u1ea3i m\u00e1i.\u201d H\u00e3y xem nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u1ea5t k\u1ebft h\u1ee3p m\u00e0u s\u1eafc nh\u01b0 th\u1ebf n\u00e0o: Facebook m\u00e0u xanh v\u00e0 Coca-Cola ch\u1ecdn m\u00e0u \u0111\u1ecf. V\u00e0 \u0111\u00e2y ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i s\u1ef1 tr\u00f9ng h\u1ee3p ng\u1eabu nhi\u00ean.<\/p>\n

Nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb t\u1eadn d\u1ee5ng hi\u1ec7n t\u01b0\u1ee3ng m\u00e0u s\u1eafc n\u00e0y \u0111\u1ec3 t\u1ea1o nh\u1eefng c\u1ea3m x\u00fac kh\u00e1c nhau m\u00e0 h\u1ecd mu\u1ed1n k\u00eau g\u1ecdi \u1edf kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n trang ch\u1ee7 c\u1ee7a Splitit. M\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o l\u00e0 s\u1ef1 pha tr\u1ed9n c\u1ee7a \u0111en v\u00e0 t\u00edm, c\u1ea3 hai \u0111\u1ec1u mang l\u1ea1i c\u1ea3m gi\u00e1c sang tr\u1ecdng v\u00e0 tinh t\u1ebf. Kh\u00f4ng gian tr\u1eafng t\u1ea1o \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n \u2013 k\u1ef9 thu\u1eadt thi\u1ebft k\u1ebf trang \u0111\u00edch ho\u00e0n h\u1ea3o \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 h\u1ed7 tr\u1ee3 chuy\u1ec3n \u0111\u1ed5i. N\u00fat CTA m\u00e0u xanh d\u01b0\u01a1ng t\u01b0\u01a1ng ph\u1ea3n, thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1ed1i \u0111a. K\u1ebft h\u1ee3p v\u1edbi video ch\u1ee9ng th\u1ef1c s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt emotional marketing ti\u1ebfp theo, hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng.<\/p>\n

\"k\u1ebft<\/p>\n

Thi\u1ebft k\u1ebf trang ch\u1ee7 \u1ee9ng d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a m\u00e0u s\u1eafc trong k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a Splitit<\/p>\n<\/div>\n

Hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng<\/h2>\n

C\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 Yelp v\u00e0 Airbnb r\u1ea5t ph\u1ed5 bi\u1ebfn b\u1edfi v\u00ec h\u1ecd s\u1eed d\u1ee5ng m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb \u0111\u01a1n gi\u1ea3n nh\u01b0ng r\u1ea5t hi\u1ec7u qu\u1ea3: truy\u1ec1n mi\u1ec7ng \u2013 h\u00ecnh th\u1ee9c kh\u00e1 ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang th\u1ed1ng tr\u1ecb th\u1ebf gi\u1edbi hi\u1ec7n nay.<\/p>\n

Doanh nghi\u1ec7p l\u00e0m n\u1ed5i b\u1eadt c\u00e1c b\u00ecnh lu\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb thay v\u00ec n\u00f3i r\u1eb1ng: \u201cH\u00e3y tin t\u01b0\u1edfng ch\u00fang t\u00f4i, b\u1edfi \u0111\u00e3 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 s\u1eed d\u1ee5ng v\u00e0 r\u1ea5t h\u00e0i l\u00f2ng\u201d. Khi \u0111\u00f3, n\u00e3o b\u1ed9 c\u1ee7a ch\u00fang ta s\u1ebd \u0111\u01b0a ra nh\u1eadn \u0111\u1ecbnh r\u1eb1ng: \u201cN\u1ebfu nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 c\u00f3 th\u1ec3 tin t\u01b0\u1edfng, l\u1ebd n\u00e0o m\u00ecnh kh\u00f4ng n\u00ean th\u1eed\u201d.<\/p>\n

L\u00fd thuy\u1ebft hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng cho r\u1eb1ng m\u1ed9t ng\u01b0\u1eddi (ho\u1eb7c c\u00f4ng ty) s\u1ebd uy t\u00edn h\u01a1n n\u1ebfu \u0111\u01b0\u1ee3c nh\u1eadn x\u00e9t t\u1ed1t t\u1eeb nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c. V\u00ec th\u1ebf, nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y trong qu\u1ea3ng c\u00e1o, thi\u1ebft k\u1ebf trang \u0111\u00edch v\u00e0 trang ch\u1ee7 v\u00ec l\u1ee3i \u00edch r\u00f5 r\u00e0ng m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c. Nghi\u00ean c\u1ee9u cho th\u1ea5y 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecdc ph\u1ea7n \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua v\u00e0 nh\u1eefng nh\u1eadn x\u00e9t n\u00e0y \u0111\u00e1ng tin c\u1eady h\u01a1n g\u1ea5p 12 l\u1ea7n so v\u1edbi m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m t\u1eeb doanh nghi\u1ec7p.<\/p>\n

\"Thi\u1ebft<\/p>\n

Thi\u1ebft k\u1ebf trang ch\u1ee7 \u1ee9ng d\u1ee5ng hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng c\u1ee7a Subiz<\/p>\n<\/div>\n

Li\u1ec7u c\u00f4ng ngh\u1ec7 c\u00f3 ho\u00e0n to\u00e0n thay th\u1ebf y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac?<\/h2>\n

C\u00f4ng ngh\u1ec7 s\u1ebd kh\u00f4ng bao gi\u1edd thay th\u1ebf ho\u00e0n to\u00e0n c\u1ea3m x\u00fac\u00a0c\u1ee7a con ng\u01b0\u1eddi, nh\u01b0ng c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng th\u00f4ng minh s\u1ebd tr\u1edf th\u00e0nh tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c nh\u1edd kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 \u00a0k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111\u00e3 s\u1eed d\u1ee5ng AI v\u00e0 machine learning \u0111\u1ec3 b\u1eaft ch\u01b0\u1edbc c\u00e1c k\u1ebft n\u1ed1i m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

M\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng, ch\u1eb3ng h\u1ea1n nh\u01b0 Optimove nh\u1ea5n m\u1ea1nh k\u1ebft n\u1ed1i tr\u00ed tu\u1ec7 c\u1ea3m x\u00fac v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty. \u0110\u1ed3ng th\u1eddi, kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb\u00a0c\u1ee7a ph\u1ea7n m\u1ec1m c\u0169ng t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec v\u00e0 t\u00e1i t\u01b0\u01a1ng t\u00e1c, cung c\u1ea5p n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a cao. Sau \u0111\u00f3, doanh nghi\u1ec7p s\u1eed d\u1ee5ng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac (th\u00f4ng qua d\u1eef li\u1ec7u v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a) \u0111\u1ec3 thu h\u00fat th\u1ecb hi\u1ebfu v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. H\u1ecd ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, t\u1eadn d\u1ee5ng h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng trong qu\u00e1 kh\u1ee9 v\u00e0 c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u kh\u00e1c nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a thu\u1eadt to\u00e1n th\u00f4ng minh \u0111\u1ec3 truy\u1ec1n t\u1ea3i giao d\u1ecbch c\u00e1 nh\u00e2n c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n

Y\u00eau t\u1eeb c\u00fa click \u0111\u1ea7u ti\u00ean, sau \u0111\u00f3 th\u00ec sao?<\/h2>\n

\u201cC\u00e1ch ti\u1ebfp th\u1ecb t\u1ed1t nh\u1ea5t l\u00e0 kh\u00f4ng t\u1ea1o c\u1ea3m gi\u00e1c nh\u01b0 \u0111ang ti\u1ebfp th\u1ecb\u201d, Tom Fishburne \u0111\u00e3 nh\u1eadn \u0111\u1ecbnh. Li\u1ec7u c\u00f3 gi\u1ed1ng nh\u01b0 \u0111ang ti\u1ebfp th\u1ecb khi b\u1ea1n xem m\u1ed9t qu\u1ea3ng c\u00e1o s\u00e2u s\u1eafc v\u00e0 ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim? Li\u1ec7u c\u00f3 l\u00e0 ti\u1ebfp th\u1ecb khi b\u1ea1n \u0111\u1ecdc m\u1ed9t b\u00e0i \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng chia s\u1ebb c\u1ea3m nh\u1eadn\u00a0v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi?<\/p>\n

K\u1ebft n\u1ed1i c\u1ea3m x\u00fac n\u1ea3y sinh v\u00ec ch\u00fang ta l\u00e0 con ng\u01b0\u1eddi v\u00e0 ch\u00fang ta \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n cho nh\u1eefng k\u1ebft n\u1ed1i n\u00e0y v\u00e0 c\u0169ng nh\u1edd \u0111\u00f3 m\u00e0 cu\u1ed9c s\u1ed1ng tr\u1edf n\u00ean phong ph\u00fa, c\u00f3 \u00fd ngh\u0129a h\u01a1n h\u1eb3n. M\u1eb7c d\u00f9 \u0111\u00e3 c\u00f3 nh\u1eefng ti\u1ebfn b\u1ed9 \u0111\u00e1ng k\u1ec3 v\u1ec1 khoa h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7, c\u1ea3m x\u00fac c\u1ee7a con ng\u01b0\u1eddi (ch\u1ee7 y\u1ebfu l\u00e0 ti\u1ec1m th\u1ee9c) s\u1ebd lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh trong gen. V\u00ec l\u1ebd \u0111\u00f3, ti\u1ebfp th\u1ecb b\u1eb1ng c\u00e1ch t\u1ea1o k\u1ebft n\u1ed1i, ch\u1ea1m t\u1edbi tr\u00e1i tim kh\u00e1ch h\u00e0ng l\u00e0 c\u1ea7n thi\u1ebft, th\u00f4ng minh v\u00e0 n\u00ean l\u00e0m.<\/p>\n

Theo Instapage.com<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

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  • H\u00e0nh tr\u00ecnh t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/li>\n
  • H\u1ecdc Apple \u0111\u1ec3 th\u00e0nh c\u00f4ng nh\u1edd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    H\u00e3y nh\u00ecn nh\u1eefng ng\u01b0\u1eddi trong b\u1ee9c \u1ea3nh d\u01b0\u1edbi \u0111\u00e2y. B\u1ea1n c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 t\u00e2m th\u1ebf, trang ph\u1ee5c c\u1ee7a h\u1ecd?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55611"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55611"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55611\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}