{"id":55626,"date":"2023-12-20T15:20:43","date_gmt":"2023-12-20T08:20:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-automation-va-nhung-dieu-de-lam-tuong.html"},"modified":"2023-12-20T15:20:43","modified_gmt":"2023-12-20T08:20:43","slug":"marketing-automation-va-nhung-dieu-de-lam-tuong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-automation-va-nhung-dieu-de-lam-tuong.html","title":{"rendered":"Marketing Automation v\u00e0 nh\u1eefng \u0111i\u1ec1u d\u1ec5 l\u1ea7m t\u01b0\u1edfng"},"content":{"rendered":"<div id=\"test\">M\u1eb7c d\u00f9 nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn c\u00f2n g\u1eb7p kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh \u1ee9ng d\u1ee5ng marketing automation, tuy nhi\u00ean, kh\u1ea3 n\u0103ng t\u1ea1o \u0111\u1ed9t ph\u00e1 t\u1eeb\u00a0vi\u1ec7c s\u1eafp x\u1ebfp c\u00e1c quy tr\u00ecnh kinh doanh v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb nh\u01b0 email marketing, content marketing v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 \u0111i\u1ec1u ai c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn ra. V\u00e0 l\u1ebd d\u0129 nhi\u00ean, k\u1ebft qu\u1ea3 s\u1ebd l\u00e0 \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu chi\u1ebfn l\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p b\u1ea1n ch\u01b0a th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n v\u00e0 c\u00e2n \u0111o \u0111ong \u0111\u1ebfm k\u1ef9 l\u01b0\u1ee1ng.<\/p>\n<p>Ch\u1eafc b\u1ea1n c\u0169ng \u0111\u00e3 nghe qua nhi\u1ec1u c\u00e1ch \u0111\u1ecbnh ngh\u0129a kh\u00e1c nhau v\u1ec1 marketing automation \u2013 t\u1eeb truy\u1ec1n th\u1ed1ng cho t\u1edbi hi\u1ec7n \u0111\u1ea1i, tuy nhi\u00ean, h\u00e3y t\u1ea1m g\u00e1c vi\u1ec7c tranh lu\u1eadn ai \u0111\u00fang ai sai \u0111\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng c\u1ee5m t\u1eeb \u201cquen thu\u1ed9c\u201d d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<ul>\n<li>C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/li>\n<li>Truy\u1ec1n t\u1ea3i \u0111\u00fang th\u00f4ng \u0111i\u1ec7p t\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng t\u1ea1i nh\u1eefng th\u1eddi \u0111i\u1ec3m h\u1ee3p l\u00fd<\/li>\n<li>N\u00e2ng cao m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng<\/li>\n<li>\u0110\u1ed9t ph\u00e1 v\u1ec1 doanh thu<\/li>\n<li>T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i\/gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n \u1edf m\u1ee9c cao<\/li>\n<\/ul>\n<p>Li\u1ec7u \u0111\u00e2y c\u00f3 ph\u1ea3i l\u00e0 nh\u1eefng c\u1ee5m t\u1eeb xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u b\u1ea1n khi nh\u1eafc t\u1edbi marketing automation? T\u00f4i c\u00e1 l\u00e0 kh\u00f4ng! Thay v\u00e0o \u0111\u00f3, c\u00f3 \u0111\u00fang l\u00e0 b\u1ea1n \u0111ang ngh\u0129 t\u1edbi spam email? Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y c\u1ee7a Subiz s\u1ebd gi\u00fap b\u1ea1n x\u00f3a \u0111i nh\u1eefng hi\u1ec3u l\u1ea7m v\u00e0 c\u00f3 th\u00eam g\u00f3c nh\u00ecn \u0111a chi\u1ec1u v\u1ec1 nh\u1eefng gi\u00e1 tr\u1ecb \u201ckh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9t ph\u00e1\u201d khi \u1ee9ng d\u1ee5ng automation marketing.<\/p>\n<p>V\u00e0 h\u00e3y xem b\u1ea1n \u201cs\u1edf h\u1eefu\u201d bao nhi\u00eau quan ni\u1ec7m sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng c\u00f3 v\u1ec1 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb nh\u00e9!<\/p>\n<div id=\"attachment_12135\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12135\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/marketing-Automation-1.jpg\" alt=\"D\u00f9 \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn nh\u01b0ng v\u1eabn c\u00f3 nhi\u1ec1u hi\u1ec3u l\u1ea7m v\u1ec1 marketing automation\" width=\"730\" height=\"411\" title=\"marketing-Automation-1\"><\/p>\n<p class=\"wp-caption-text\">Marketing Automation hi\u1ec7n \u0111\u00e3 d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 ch\u1ee9ng t\u1ecf hi\u1ec7u qu\u1ea3 trong th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p<\/p>\n<\/div>\n<h2 id=\"1-1-thiet-lap-nhanh-chong\">1. Thi\u1ebft l\u1eadp nhanh ch\u00f3ng<\/h2>\n<p>B\u1ea1n c\u1ea7n k\u1ebft n\u1ed1i c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb \u0111\u01a1n l\u1ebb c\u1ee7a m\u00ecnh v\u00e0o v\u1edbi nhau \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chu\u1ed7i t\u1ef1 \u0111\u1ed9ng ch\u1ea1y v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru, nh\u1eefng mong vi\u1ec7c n\u00e0y kh\u00f4ng qu\u00e1 kh\u00f3 kh\u0103n. Tuy nhi\u00ean, ch\u1eafc b\u1ea1n \u0111\u00e3 l\u1ea7m, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u01a1n gi\u1ea3n ch\u1ec9 t\u1ed1n 5 ph\u00fat. Tuy nhi\u00ean, tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o tri\u1ec3n khai chi\u1ebfn d\u1ecbch marketing automation, h\u00e3y quay v\u1ec1 n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a ti\u1ebfp th\u1ecb \u2013 d\u00e0nh m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra nh\u1eefng \u0111\u00e1nh gi\u00e1 chi ti\u1ebft xem li\u1ec7u m\u00ecnh c\u00f3 c\u1ea7n ph\u1ea3i c\u1ea3i thi\u1ec7n hay \u0111i\u1ec1u ch\u1ec9nh g\u00ec kh\u00f4ng.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, khi coi automation marketing l\u00e0 m\u1ed9t t\u1eadp con c\u1ee7a qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ecbnh ngh\u0129a, l\u00ean k\u1ebf ho\u1ea1ch, ph\u00e2n kh\u00fac v\u00e0 theo d\u00f5i c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, k\u1ec1 vai s\u00e1t c\u00e1nh v\u1edbi CRM trong vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng th\u00ec vi\u1ec7c tri\u1ec3n khai tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. Tuy nhi\u00ean, d\u00f9 th\u1ebf n\u00e0o \u0111i ch\u0103ng n\u1eefa, b\u1ea1n v\u1eabn ph\u1ea3i l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 n\u1ec1n\u00a0trong ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 th\u1ea5u hi\u1ec3u insight kh\u00e1ch h\u00e0ng.<\/p>\n<h2 id=\"2-2-thieu-tinh-ca-nhan-hoa\">2. Thi\u1ebfu t\u00ednh c\u00e1 nh\u00e2n h\u00f3a<\/h2>\n<p>Khi marketing automation \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang, ch\u1eafc ch\u1eafn s\u1ebd mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m s\u00e1ng t\u1ea1o v\u00e0 c\u00e1 nh\u00e2n h\u00f3a t\u1edbi kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n, automation marketing s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u00eam th\u1eddi gian t\u1eadp trung t\u1ed1i \u01b0u th\u00f4ng \u0111i\u1ec7p t\u1ea1i c\u00e1c th\u1eddi \u0111i\u1ec3m, t\u1eeb \u0111\u00f3, m\u1ed1i quan h\u1ec7 c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng tr\u1edf n\u00ean c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u00f3 s\u1ef1 li\u00ean quan \u2013 thay v\u00ec \u0111\u01a1n gi\u1ea3n l\u00e0 spam nh\u01b0 b\u1ea1n v\u1eabn l\u1ea7m t\u01b0\u1edfng.<\/p>\n<p>Ch\u01b0a h\u1ebft, \u1ee9ng d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, b\u1ea1n c\u00f2n d\u1ec5 d\u00e0ng thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo c\u00e1c nh\u00f3m: s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 \u0111\u1ecba \u0111i\u1ec3m; t\u1eeb \u0111\u00f3 nhanh ch\u00f3ng ph\u00e2n ph\u1ed1i n\u1ed9i dung nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean h\u1ed3 s\u01a1 t\u1eebng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<div id=\"attachment_12137\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12137\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/marketing-automation-tao-lead.png\" alt=\"Marketing automation c\u00e1 nh\u00e2n h\u00f3a\" width=\"730\" height=\"397\" title=\"marketing-automation-tao-lead\"><\/p>\n<p class=\"wp-caption-text\">Ch\u00ednh v\u00ec c\u00f3 ch\u1eef \u201ct\u1ef1 \u0111\u1ed9ng h\u00f3a\u201d, marketing automation th\u01b0\u1eddng b\u1ecb coi l\u00e0 thi\u1ebfu \u0111i t\u00ednh c\u00e1 nh\u00e2n h\u00f3a<\/p>\n<\/div>\n<h2 id=\"3-3-marketing-automation-co-the-thay-the-marketer\">3. Marketing Automation c\u00f3 th\u1ec3 thay th\u1ebf marketer<\/h2>\n<p>N\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 mong th\u1ebf, th\u00ec xin chia bu\u1ed3n. T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb \u0111\u00f3ng vai tr\u00f2 c\u1ed7 xe ch\u1edf b\u1ea1n t\u1edbi th\u00e0nh c\u00f4ng. V\u00e0 l\u1ebd d\u0129 nhi\u00ean, m\u1ed9t c\u1ed7 xe s\u1ebd kh\u00f4ng th\u1ec3 thi\u1ebfu ng\u01b0\u1eddi l\u00e1i \u2013 ch\u00ednh l\u00e0 b\u1ea1n.<\/p>\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a th\u00e0nh c\u00f4ng ph\u1ea3i \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi m\u1ed9t nh\u00f3m ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 am hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f9ng kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o nh\u1eefng n\u1ed9i dung m\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111ang t\u00ecm ki\u1ebfm, truy\u1ec1n t\u1ea3i qua c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p nh\u01b0ng l\u1ea1i kh\u00f4ng qu\u00e1 xa r\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<h2 id=\"4-4-cong-ty-nho-khong-can-tu-dong-hoa-tiep-thi\">4. C\u00f4ng ty nh\u1ecf kh\u00f4ng c\u1ea7n t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb<\/h2>\n<p>Marketing automation c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 doanh nghi\u1ec7p nh\u1ecf v\u00e0 l\u1edbn theo nh\u1eefng c\u00e1ch kh\u00e1c nhau v\u1edbi c\u00f9ng k\u1ebft qu\u1ea3 l\u00e0 s\u1ef1 \u0111\u1ed9t ph\u00e1. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c uy t\u00edn v\u00e0 t\u00ean tu\u1ed5i, t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb s\u1ebd gi\u00fap h\u1ee3p l\u00fd h\u00f3a c\u00e1c quy tr\u00ecnh n\u1ed9i b\u1ed9, ti\u1ebft ki\u1ec7m th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 mang t\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i h\u01a1n h\u1eb3n.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty nh\u1ecf h\u01a1n, t\u1ef1 \u0111\u1ed9ng h\u00f3a s\u1ebd gi\u00fap gi\u1ea3m b\u1edbt kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp, ti\u1ebft ki\u1ec7m th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean m\u1ecdi qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru h\u01a1n nhi\u1ec1u.<\/p>\n<h2 id=\"5-5-tien-nao-cua-nay\">5. Ti\u1ec1n n\u00e0o c\u1ee7a n\u1ea5y<\/h2>\n<p>B\u00ean c\u1ea1nh vi\u1ec7c t\u1ef1 k\u1ebft n\u1ed1i c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb \u0111\u01a1n l\u1ebb, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5, ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng theo\u00a0quy m\u00f4 v\u00e0 nhu c\u1ea7u c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, tr\u01b0\u1edbc khi l\u1ef1a chon c\u00e1c ph\u1ea7n m\u1ec1m \u0111\u00f3, b\u1ea1n c\u1ea7n l\u01b0u \u00fd: nh\u1eefng con s\u1ed1 h\u00e0ng tr\u0103m hay tri\u1ec7u \u0111\u00f4 la kh\u00f4ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ec1n t\u1ea3ng n\u00e0y ph\u00f9 h\u01a1p v\u00e0 t\u1ed1i \u01b0u h\u01a1n n\u1ec1n t\u1ea3ng kh\u00e1c.<\/p>\n<p>\u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao nhi\u1ec1u nh\u00e0 cung c\u1ea5p ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb \u0111\u00e3 tri\u1ec3n khai c\u00e1c b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed \u2013 m\u1ed9t trong nh\u1eefng \u201cm\u00f3n qu\u00e0 \u0111\u1eb7c bi\u1ec7t\u201d m\u00e0 b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua. Ch\u01b0a h\u1ebft, r\u1ea5t nhi\u1ec1u c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Marketo, Parquo v\u00e0 Hubspot c\u00f2n \u0111\u01b0a ra m\u1ed9t b\u1ea3ng gi\u00e1 kh\u00e1 linh ho\u1ea1t \u2013 t\u00f9y theo nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng doanh nghi\u1ec7p.<\/p>\n<h2 id=\"6-6-tat-ca-cac-lead-duoc-tao-ra-co-gia-tri-nhu-nhau\">6. T\u1ea5t c\u1ea3 c\u00e1c lead \u0111\u01b0\u1ee3c t\u1ea1o ra c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 nhau<\/h2>\n<p>Gi\u1ea3 \u0111\u1ecbnh n\u00e0y kh\u00f4ng nh\u1eefng th\u1ed5i bay n\u1ed7 l\u1ef1c, th\u00e0nh c\u00f4ng c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n m\u00e0 c\u00f2n t\u1ea1o ra nh\u1eefng k\u1ef3 v\u1ecdng kh\u00f4ng h\u1ee3p l\u00fd cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. \u1ee8ng d\u1ee5ng marketing automation, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng chuy\u1ec3n nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng, s\u1eb5n s\u00e0ng chuy\u1ec3n \u0111\u1ed5i cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u0111\u1ec3 t\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t sales, d\u1ef1a tr\u00ean\u00a0ti\u00eau ch\u00ed \u0111i\u1ec3m cao trong qu\u00e1 tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1eb3ng h\u1ea1n.<\/p>\n<p>Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd s\u1eb5n s\u00e0ng mua. V\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111\u00e1nh gi\u00e1 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 tr\u1ea3i qua tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh m\u1ed9t lead ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 c\u00f3 k\u1ebf ho\u1ea1ch chi ti\u1ebft cho nh\u1eefng b\u01b0\u1edbc ti\u1ebfp theo.<\/p>\n<p>Ho\u1eb7c, m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd c\u1ea7n \u0111\u1ebfn th\u1eddi gian \u201cnu\u00f4i d\u01b0\u1ee1ng\u201d l\u00e2u h\u01a1n nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u2013 m\u1ed9t ng\u01b0\u1eddi \u0111i\u1ec1n form \u201cli\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i\u201d n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean t\u01b0 v\u1ea5n tr\u01b0\u1edbc nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 \u0111\u01a1n thu\u1ea7n \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin.<\/p>\n<p>Theo Marketing Sherpa, \u201cnh\u1eefng doanh nghi\u1ec7p x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 ROI c\u1ee7a qu\u00e1 tr\u00ecnh t\u1ea1o lead cao h\u01a1n t\u1edbi 45% so v\u1edbi nh\u1eefng \u0111\u01a1n v\u1ecb kh\u00f4ng s\u1eed d\u1ee5ng\u201d. V\u00ec v\u1eady, b\u00ean c\u1ea1nh vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0o s\u1eb5n s\u00e0ng mua v\u00e0 t\u1eadp trung h\u1ed7 tr\u1ee3 \u0111\u1ec3 nhanh ch\u00f3ng chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 ch\u0103m s\u00f3c nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c qua c\u00e1c giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng, cho \u0111\u1ebfn khi h\u1ecd \u0111\u1ea1t \u0111\u1ebfn tr\u1ea1ng th\u00e1i \u201ch\u1ed9i t\u1ee5 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n\u201d.<\/p>\n<h2 id=\"7-7-tuong-tac-la-ton-thoi-gian-va-khong-can-thiet\">7. T\u01b0\u01a1ng t\u00e1c l\u00e0 t\u1ed1n th\u1eddi gian v\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft<\/h2>\n<p>C\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 khi\u1ebfn b\u1ea1n\u00a0(v\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi) b\u1ecf theo d\u00f5i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 m\u1ed7i ng\u00e0y \u0111\u0103ng \u00edt nh\u1ea5t 20 b\u00e0i c\u1eadp nh\u1eadt v\u1edbi nh\u1eefng n\u1ed9i dung l\u1eb7p l\u1ea1i v\u00e0 thi\u1ebfu s\u00e1ng t\u1ea1o. \u0110\u1ed3ng th\u1eddi, n\u1ebfu kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng tr\u00f2 chuy\u1ec7n v\u1ec1 n\u1ed9i dung m\u00e0 b\u1ea1n chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ch\u1eafc ch\u1eafn h\u1ecd s\u1ebd mong mu\u1ed1n b\u1ea1n ph\u1ea3n h\u1ed3i c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t.<\/p>\n<p>Tuy nhi\u00ean, m\u1ecdi chuy\u1ec7n kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng di\u1ec5n ra theo m\u1ed9t khu\u00f4n m\u1eabu nh\u1ea5t \u0111\u1ecbnh. Nhi\u1ec1u c\u00f4ng ty ch\u1ec9 \u0111\u01a1n gi\u1ea3n tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb v\u00e0 \u0111\u1ec3 \u1edf \u0111\u00f3. B\u1ea1n c\u00f3 \u0111o\u00e1n \u0111\u01b0\u1ee3c chuy\u1ec7n g\u00ec s\u1ebd x\u1ea3y ra ti\u1ebfp theo? Thi\u1ebfu \u0111i c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c, h\u1ed7 tr\u1ee3 \u0111i k\u00e8m s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu v\u00e0 ng\u00e0y c\u00e0ng \u00edt t\u01b0\u01a1ng t\u00e1c. M\u1ed9t th\u1eddi gian sau, h\u1ecd ng\u1eebng theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u, ng\u1eebng gh\u00e9 th\u0103m trang web c\u1ee7a b\u1ea1n v\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 b\u00e1n ra s\u1ee5t gi\u1ea3m nhanh ch\u00f3ng.<\/p>\n<div id=\"attachment_12136\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12136\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/marketing-automation-khong-chi-la-email-marketing.png\" alt=\"Hi\u1ec3u l\u1ea7m v\u1ec1 Marketing Automation\" width=\"730\" height=\"376\" title=\"marketing-automation-khong-chi-la-email-marketing\"><\/p>\n<p class=\"wp-caption-text\">Marketing Automation th\u01b0\u1eddng b\u1ecb nh\u1ea7m Email Marketing Automation<\/p>\n<\/div>\n<h2 id=\"8-8-marketing-automation-chi-la-email-marketing\">8. Marketing automation ch\u1ec9 l\u00e0 email marketing<\/h2>\n<p>Nhi\u1ec1u doanh nghi\u1ec7p d\u01b0\u1eddng nh\u01b0 ngh\u0129 r\u1eb1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb ch\u1ec9 l\u00e0 m\u1ed9t t\u00ean g\u1ecdi \u201co\u00e1ch\u201d h\u01a1n cho email marketing, nh\u01b0ng th\u1ef1c t\u1ebf kh\u00f4ng ph\u1ea3i nh\u01b0 v\u1eady.<\/p>\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp trong nh\u1eefng b\u00e0i vi\u1ebft tr\u01b0\u1edbc \u0111\u00e2y, t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb c\u00f2n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng v\u00e0o qu\u00e1 tr\u00ecnh t\u1ea1o lead, m\u1ea1ng x\u00e3 h\u1ed9i, landing page v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n<h2 id=\"9-9-tu-dong-hoa-tiep-thi-chi-danh-cho-nhung-marketer-luoi-bieng\">9. T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb ch\u1ec9 d\u00e0nh cho nh\u1eefng marketer l\u01b0\u1eddi bi\u1ebfng<\/h2>\n<p>Ph\u1ea3i \u0111\u00ednh ch\u00ednh ngay l\u1ea1i r\u1eb1ng: t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0 c\u00f4ng vi\u1ec7c d\u00e0nh cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb b\u1eadn r\u1ed9n. Ch\u00ednh nh\u1eefng ng\u01b0\u1eddi v\u1eadn d\u1ee5ng ch\u01b0a \u0111\u00fang ho\u1eb7c c\u00f2n hi\u1ec3u sai \u0111\u00e2u \u0111\u00f3 m\u1edbi g\u00e1n cho automation marketing ti\u1ebfng x\u1ea5u l\u00e0 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u00e0nh cho c\u00e1c marketer l\u01b0\u1eddi bi\u1ebfng. Marketing automation n\u1ebfu \u0111\u01b0\u1ee3c l\u00e0m b\u00e0i b\u1ea3n\u00a0l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n v\u00e0 ph\u1ea3i \u0111\u1ed5 m\u1ed3 h\u00f4i, c\u00f4ng s\u1ee9c v\u00e0 ch\u1ea5t x\u00e1m kh\u00f4ng k\u00e9m nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00e1c. V\u00ec th\u1ebf quan \u0111i\u1ec3m tr\u00ean ch\u1ec9 d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m ch\u01b0a \u0111\u00fang m\u00e0 th\u00f4i.<\/p>\n<p>Kh\u00f4ng nh\u1eefng th\u1ebf, m\u1ed9t khi chi\u1ebfn l\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p h\u00e0i h\u00f2a c\u00f9ng v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c, hi\u1ec7u qu\u1ea3 kinh doanh s\u1ebd \u0111\u01b0\u1ee3c n\u00e2ng l\u00ean v\u00e0 b\u1ea1n c\u0169ng c\u00f3 th\u00eam nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u1ed1i \u01b0u nh\u1eefng quy tr\u00ecnh, nhi\u1ec7m v\u1ee5 quan tr\u1ecdng kh\u00e1c.<\/p>\n<h2 id=\"10-10-se-khong-can-toi-uu-qua-trinh-tao-lead-nua\">10. S\u1ebd kh\u00f4ng c\u1ea7n t\u1ed1i \u01b0u qu\u00e1 tr\u00ecnh t\u1ea1o lead n\u1eefa<\/h2>\n<p>Nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb d\u01b0\u1eddng nh\u01b0 ngh\u0129 r\u1eb1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb l\u00e0 ngu\u1ed3n l\u1ef1c ch\u00ednh c\u1ee7a vi\u1ec7c t\u1ea1o lead, nh\u01b0ng th\u1ef1c t\u1ebf kh\u00f4ng ph\u1ea3i v\u1eady. T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u01a1n l\u1ebb trong h\u1ed9p c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t c\u00f4ng c\u1ee5 th\u1ea7n th\u00e1nh trong vi\u1ec7c t\u1ea1o lead.<\/p>\n<p>Vi\u1ec7c b\u1ea1n s\u00e1ng t\u1ea1o nh\u1eefng n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 c\u00f3 li\u00ean quan \u0111\u00f3ng vai tr\u00f2 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng qua nh\u1eefng b\u01b0\u1edbc c\u01a1 b\u1ea3n trong ph\u1ec5u b\u00e1n h\u00e0ng v\u00e0 nhanh ch\u00f3ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h2 id=\"11-tu-dong-hoa-nen-hay-khong\">T\u1ef1 \u0111\u1ed9ng ho\u00e1 \u2013 n\u00ean hay kh\u00f4ng?<\/h2>\n<p>Marketing automation \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i l\u00e0 m\u1ed9t t\u1eeb th\u00f4ng d\u1ee5ng v\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u0103ng n\u0103ng su\u1ea5t c\u0169ng nh\u01b0 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n mu\u1ed1n n\u00f3 gi\u00fap doanh nghi\u1ec7p t\u1ea1o \u0111\u1ed9t ph\u00e1 trong kinh doanh th\u00ec t\u1ed1t nh\u1ea5t h\u00e3y b\u1eaft n\u00f3 l\u00e0m vi\u1ec7c song song v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3.<\/p>\n<p>Hy v\u1ecdng, b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 gi\u00fap b\u1ea1n x\u00f3a \u0111i m\u1ed9t v\u00e0i quan ni\u1ec7m sai l\u1ea7m ph\u1ed5 bi\u1ebfn \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng \u0111\u01b0a ra m\u1ed9t quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn v\u1ec1 vi\u1ec7c \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a trong doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: right\"><em>Theo\u00a0cmscritic.com<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li style=\"text-align: left\"><em>Chi\u1ebfn l\u01b0\u1ee3c email marketing t\u1ef1 \u0111\u1ed9ng t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/em><\/li>\n<li style=\"text-align: left\"><em>T\u1ef1 \u0111\u1ed9ng h\u00f3a \u2013 m\u1ea3nh gh\u00e9p c\u00f2n thi\u1ebfu trong quy tr\u00ecnh marketing c\u1ee7a doanh nghi\u1ec7p<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u1eafc b\u1ea1n c\u0169ng \u0111\u00e3 nghe qua nhi\u1ec1u c\u00e1ch \u0111\u1ecbnh ngh\u0129a kh\u00e1c nhau v\u1ec1 marketing automation \u2013 t\u1eeb truy\u1ec1n th\u1ed1ng cho t\u1edbi hi\u1ec7n \u0111\u1ea1i, tuy nhi\u00ean, h\u00e3y t\u1ea1m g\u00e1c vi\u1ec7c tranh lu\u1eadn ai \u0111\u00fang ai sai \u0111\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng c\u1ee5m t\u1eeb \u201cquen thu\u1ed9c\u201d d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55626"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55626"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55626\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}