{"id":55632,"date":"2023-12-20T15:23:13","date_gmt":"2023-12-20T08:23:13","guid":{"rendered":"https:\/\/masterskills.org\/blog\/de-noi-dung-cua-ban-khac-biet-giua-bien-thong-tin-tren-mang-xa-hoi.html"},"modified":"2023-12-20T15:23:13","modified_gmt":"2023-12-20T08:23:13","slug":"de-noi-dung-cua-ban-khac-biet-giua-bien-thong-tin-tren-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/de-noi-dung-cua-ban-khac-biet-giua-bien-thong-tin-tren-mang-xa-hoi.html","title":{"rendered":"\u0110\u1ec3 n\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t gi\u1eefa \u201cbi\u1ec3n\u201d th\u00f4ng tin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"
C\u00e1c nh\u00e0 v\u0103n l\u1edbn v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u00e0i ba th\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng k\u1ec3 chuy\u1ec7n h\u1ea5p d\u1eabn, h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng s\u01a1 khai v\u00e0 m\u1ea1nh m\u1ebd nh\u1ea5t c\u1ee7a b\u1ed9 n\u00e3o con ng\u01b0\u1eddi. H\u1ecd l\u00e0m \u0111i\u1ec1u n\u00e0y nh\u01b0 th\u1ebf n\u00e0o? V\u00e0 l\u00e0m sao b\u1ea1n c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c b\u00ed m\u1eadt c\u1ee7a h\u1ecd \u0111\u1ec3 khi\u1ebfn n\u1ed9i dung ti\u1ebfp th\u1ecb tr\u00ean\u00a0m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh li\u00ean t\u1ee5c g\u1eafn k\u1ebft v\u00e0 \u0111\u00e1ng nh\u1edb? H\u00e3y tham kh\u1ea3o nh\u1eefng c\u00e1ch sau:<\/p>\n

Nhanh ch\u00f3ng thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc qua h\u00e0nh \u0111\u1ed9ng v\u00e0 s\u1ef1 ng\u1ea1c nhi\u00ean<\/h2>\n

T\u1eadp trung v\u00e0o ti\u00eau \u0111\u1ec1 v\u00e0 10 t\u1eeb \u0111\u1ea7u ti\u00ean. H\u00e3y bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t tr\u00f2 ch\u01a1i, t\u1ea1o ra v\u00e0i \u0111i\u1ec1u th\u00fa v\u1ecb trong v\u00f2ng \u00edt h\u01a1n 6 t\u1eeb. D\u00f9ng c\u00e1c \u0111\u1ed9ng t\u1eeb kh\u00e1c bi\u1ec7t m\u1ed9t ch\u00fat, c\u00e1c v\u00ed d\u1ee5 g\u00e2y b\u1ea5t ng\u1edd, c\u00e1c pha ch\u01a1i ch\u1eef kh\u00e1c bi\u1ec7t. B\u1eadc th\u1ea7y ti\u1ebfp th\u1ecb Seth Godin l\u00e0 ng\u01b0\u1eddi r\u00f5 nh\u1ea5t \u0111i\u1ec1u n\u00e0y.<\/p>\n

\u201c\u0110\u1ea7u b\u1ebfp nh\u00e0 h\u00e0ng hi\u1ebfm khi \u0111\u1ed9t ph\u00e1\u201d, Godin tuy\u00ean b\u1ed1 trong ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh, v\u00e0 theo ngay sau \u0111\u00f3 l\u00e0: \u201cPh\u1ea1m vi nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m \u0111\u1ebfn \u0111\u00e2u?\u201d.<\/p>\n

Ho\u1eb7c tr\u01b0\u1eddng h\u1ee3p c\u1ee7a ng\u00e0i Money Moustache, ng\u01b0\u1eddi g\u1ea7n nh\u01b0 lu\u00f4n lu\u00f4n b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t c\u00e2u chuy\u1ec7n: \u201c\u0110\u00f3 l\u00e0 m\u1ed9t bu\u1ed5i t\u1ed1i \u0111\u1eb9p, t\u00f4i \u0111ang n\u1eb1m d\u00e0i nh\u00e2m nhi c\u1ed1c bia t\u01b0\u01a1i kh\u1ed5ng l\u1ed3 c\u1ee7a m\u00ecnh tr\u00ean m\u1ed9t chi\u1ebfc gh\u1ebf \u0111\u1eb7t gi\u1eefa ph\u1ed1\u2026 \u201c. V\u00e0 b\u1ea1n c\u1ee9 ti\u1ebfp t\u1ee5c \u0111\u1ecdc m\u00e3i kh\u00f4ng th\u00f4i.<\/p>\n

C\u00f3 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i v\u1ec1 n\u1ed9i dung d\u00e0i h\u1ea1n tr\u00ean c\u00e1c trang web nh\u01b0 Medium v\u00e0 LinkedIn. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u00e3 \u0111\u1eb7t ra c\u1ee5m t\u1eeb \u201cn\u1ed9i dung 10x\u201d cho c\u00e1c n\u1ed9i dung x\u00e3 h\u1ed9i truy\u1ec1n t\u1ea3i c\u00e1ch suy ngh\u0129 v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u00e0n to\u00e0n m\u1edbi. Nh\u01b0ng th\u1eadm ch\u00ed n\u1ed9i dung t\u1ed1t nh\u1ea5t c\u0169ng ch\u01b0a ch\u1eafc \u0111\u00e3 ho\u00e0n to\u00e0n thu h\u00fat \u0111\u01b0\u1ee3c \u0111\u1ed9c gi\u1ea3, v\u00ec v\u1eady, h\u00e3y t\u1eadp trung v\u00e0o v\u1ea5n \u0111\u1ec1 \u1edf tr\u00ean tr\u01b0\u1edbc.<\/p>\n

\"N\u1ed9i<\/p>\n

H\u00ecnh b\u1ea3n quy\u1ec1n b\u1edfi StockUnlimited.<\/p>\n<\/div>\n

H\u00e3y ch\u1ec9 ra c\u00e1ch m\u1ecdi th\u1ee9 thay \u0111\u1ed5i trong m\u1ed9t kho\u1ea3nh kh\u1eafc r\u00f5 r\u1ec7t<\/h2>\n

M\u1ed9t khi \u0111\u1ed9c gi\u1ea3 \u0111\u00e3 ch\u00fa \u00fd \u0111\u1ebfn b\u1ea1n, b\u1ea1n thu h\u00fat h\u1ecd v\u00e0o nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u01a1n gi\u1ea3n v\u00e0 nh\u00e2n v\u0103n. V\u00ed d\u1ee5 nh\u01b0 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1edbi bi\u1ebfn c\u1ed1 x\u1ea3y ra v\u00e0 nh\u00e2n v\u1eadt ch\u00ednh thay \u0111\u1ed5i. Chi\u1ebfn d\u1ecbch tranh c\u1eed t\u1ed5ng th\u1ed1ng M\u1ef9 c\u1ee7a Bernie Sanders \u0111\u00e3 ph\u1ea7n n\u00e0o th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y.<\/p>\n

Nh\u00f3m ti\u1ebfp th\u1ecb c\u1ee7a Sanders \u0111\u00e3 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng c\u00e1 nh\u00e2n c\u1ee5 th\u1ec3 h\u00f3a l\u1eddi h\u1ee9a c\u1ee7a chi\u1ebfn d\u1ecbch. H\u00e3y xem video c\u1ee7a Sanders tr\u00ean YouTube v\u1edbi c\u00e1i t\u00ean America Beyond: m\u1ed9t c\u1eadu b\u00e9 ngh\u00e8o ph\u1ea3i d\u00f9ng c\u1ea3 x\u00f4 tuy\u1ebft \u0111\u1ec3 x\u1ea3 nh\u00e0 v\u1ec7 sinh. \u1ede tr\u01b0\u1eddng trung h\u1ecdc, c\u1eadu l\u00e0 m\u1ed9t h\u1ecdc sinh k\u00e9m c\u1ecfi. Sau khi \u0111\u1eadu \u0111\u1ea1i h\u1ecdc, c\u1eadu ph\u00e1t hi\u1ec7n ra m\u00ecnh l\u00e0 m\u1ed9t sinh vi\u00ean tuy\u1ec7t v\u1eddi. C\u1eadu \u0111\u00e3 tr\u1edf th\u00e0nh gi\u00e1o vi\u00ean, v\u1edbi hy v\u1ecdng gi\u00fap \u0111\u1ee1 m\u1ecdi h\u1ecdc sinh hi\u1ec3u \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh.<\/p>\n

N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng t\u1ea1o ra \u0111\u01b0\u1ee3c \u0111\u1ed9ng l\u1ef1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ee9c l\u00e0 b\u1ea1n \u0111ang th\u1ee5t l\u00f9i. Kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a b\u1ea1n l\u00e0 ai? C\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n?<\/p>\n

S\u1eed d\u1ee5ng chi ti\u1ebft c\u1ee5 th\u1ec3 \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n<\/h2>\n

Tr\u00ean internet tr\u00e0n ng\u1eadp nh\u1eefng chi ti\u1ebft tr\u1ef1c quan: nh\u1eefng b\u1ee9c \u1ea3nh ch\u1ee5p c\u1ea3nh ho\u00e0ng h\u00f4n, h\u00ecnh selfie \u0111\u01b0\u1ee3c c\u1eaft x\u00e9n v\u00e0 ch\u1ec9nh m\u00e0u ho\u00e0n h\u1ea3o hay h\u00e0ng t\u00e1 nh\u1eefng s\u1ea3n ph\u1ea9m phong ph\u00fa kh\u00e1c. Trong m\u1ed9t bi\u1ec3n c\u00e1c k\u00edch th\u00edch v\u1ec1 m\u1eb7t th\u1ecb gi\u00e1c nh\u01b0 th\u1ebf, nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u00edch th\u1ef1c ng\u00e0y c\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb. M\u1ed7i c\u00e2u v\u0103n \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

\"L\u00e0m<\/p>\n

H\u00ecnh b\u1ea3n quy\u1ec1n b\u1edfi StockUnlimited.<\/p>\n<\/div>\n

Khi b\u1ea1n c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n h\u00e0m s\u00fac, \u0111\u1ed9c gi\u1ea3 s\u1ebd tr\u1ea3i nghi\u1ec7m th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n nh\u01b0 nh\u1eefng k\u1ef7 ni\u1ec7m c\u1ee7a ch\u00ednh h\u1ecd. D\u00f9 nghe c\u00f3 v\u1ebb k\u1ef3 l\u1ea1, nh\u01b0ng b\u1ea1n c\u00e0ng c\u1ee5 th\u1ec3 th\u00ec c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n c\u00e0ng c\u1ed9ng h\u01b0\u1edfng m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi m\u1ecdi ng\u01b0\u1eddi.<\/p>\n

Starbucks g\u1ee3i l\u00ean c\u1ea3 m\u1ed9t th\u1ebf gi\u1edbi tr\u1ea3i nghi\u1ec7m th\u00f4ng qua m\u1ed9t chi ti\u1ebft duy nh\u1ea5t, v\u00e0 b\u1ea1n \u0111\u01b0\u1ee3c m\u1eddi tham gia v\u00e0o tr\u1ea3i nghi\u1ec7m \u0111\u00f3 khi mua h\u00e0ng: \u201cTh\u01b0\u1edfng th\u1ee9c s\u1ef1 h\u00f2a tr\u1ed9n \u0111\u1eb7c tr\u01b0ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 duy nh\u1ea5t c\u1ee7a Sulawesi t\u1eeb Indonesia. S\u1eb5n s\u00e0ng \u0111\u1ec3 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ea1i c\u1eeda h\u00e0ng trong th\u1eddi gian gi\u1edbi h\u1ea1n\u201d.<\/p>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi ti\u1ebft \u0111\u1ec3 v\u1ebd m\u1ed9t b\u1ee9c tranh v\u1ec1 t\u01b0\u01a1ng lai. \u0110\u1ea1i h\u1ecdc bang Arizona \u0111\u00e3 \u0111\u1eb7t m\u1ed9t c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 thu h\u00fat kh\u00e1ch tham quan v\u00e0o c\u00e1c nghi\u00ean c\u1ee9u y khoa c\u1ee7a m\u00ecnh: \u201cLi\u1ec7u ch\u00fang ta c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra b\u1ec7nh tr\u01b0\u1edbc c\u1ea3 khi tri\u1ec7u ch\u1ee9ng xu\u1ea5t hi\u1ec7n?\u201d.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a nh\u1eefng kho\u1ea3nh kh\u1eafc tho\u00e1ng qua nh\u01b0ng \u0111\u00e1ng nh\u1edb, khi b\u1ea1n giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 tr\u1ea3i nghi\u1ec7m chung c\u1ee7a con ng\u01b0\u1eddi. \u0110\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n c\u1ea7n tho\u00e1t kh\u1ecfi s\u1ef1 r\u1eadp khu\u00f4n. Ng\u01b0\u1eddi ta s\u1ebd kh\u00f4ng m\u1ea5y m\u1eb7n m\u00e0 v\u1edbi nh\u1eefng l\u1eddi ti\u1ebfp th\u1ecb s\u00e1o r\u1ed7ng. Kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i th\u01b0\u1eddng \u0111\u1ea7y ng\u1edd v\u1ef1c, v\u00e0 h\u1ecd s\u1ebd tho\u00e1t ra ngay l\u1eadp t\u1ee9c khi h\u1ecd th\u1ea5y b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00f4ng ch\u00e2n th\u1ef1c.<\/p>\n

V\u00ec th\u1ebf gi\u1edbi ng\u00e0y c\u00e0ng chuy\u1ec3n \u0111\u1ed9ng nhanh, vi\u1ec7c duy tr\u00ec v\u00e0 h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng c\u0169ng ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n. Vi\u1ec7c k\u1ec3 chuy\u1ec7n s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0o chung m\u1ed9t t\u1ea7m nh\u00ecn v\u1edbi b\u1ea1n v\u00e0 duy tr\u00ec m\u1ed1i li\u00ean h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

Qu\u1ef3nh Nga \/ Entrepreneur<\/em>
* Ngu\u1ed3n: Di\u1ec5n \u0111\u00e0n Doanh nghi\u1ec7p<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • S\u1ee9c m\u1ea1nh lan truy\u1ec1n c\u1ee7a vi\u1ec7c k\u1ec3 chuy\u1ec7n trong Content Marketing<\/em><\/li>\n
  • Nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i th\u00e0nh c\u00f4ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    C\u00e1c nh\u00e0 v\u0103n l\u1edbn v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u00e0i ba th\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng k\u1ec3 chuy\u1ec7n h\u1ea5p d\u1eabn, h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng s\u01a1 khai v\u00e0 m\u1ea1nh m\u1ebd nh\u1ea5t c\u1ee7a b\u1ed9 n\u00e3o con ng\u01b0\u1eddi. H\u1ecd l\u00e0m \u0111i\u1ec1u n\u00e0y nh\u01b0 th\u1ebf n\u00e0o? V\u00e0 l\u00e0m sao b\u1ea1n c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c b\u00ed m\u1eadt c\u1ee7a h\u1ecd \u0111\u1ec3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55632"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55632"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55632\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}