{"id":55635,"date":"2023-12-20T15:23:43","date_gmt":"2023-12-20T08:23:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-vi-du-ve-ung-dung-marketing-automation.html"},"modified":"2023-12-20T15:23:43","modified_gmt":"2023-12-20T08:23:43","slug":"cac-vi-du-ve-ung-dung-marketing-automation","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-vi-du-ve-ung-dung-marketing-automation.html","title":{"rendered":"C\u00e1c v\u00ed d\u1ee5 v\u1ec1 \u1ee9ng d\u1ee5ng Marketing Automation"},"content":{"rendered":"<div id=\"test\">Marketing Automation \u2013 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m kh\u00e1 kh\u00f3 \u0111\u1ec3 mi\u00eau t\u1ea3 ch\u1ec9 trong m\u1ed9t v\u00e0i t\u1eeb. SearchCRM \u0111\u1ecbnh ngh\u0129a b\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng ho\u00e1 c\u00e1c quy tr\u00ecnh ti\u1ebfp th\u1ecb nh\u01b0 ph\u00e2n kh\u00fac, t\u00edch h\u1ee3p d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch. Khi \u0111\u00f3, c\u00e1c qu\u00e1 tr\u00ecnh v\u1ed1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng tay tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n, \u0111\u1ed3ng th\u1eddi \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi trong qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng. Ch\u00ednh v\u00ec th\u1ebf, marketing automation kh\u00f4ng \u0111\u01a1n thu\u1ea7n \u0111\u1ec3 ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n l\u00e0 \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u2013 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau cao nh\u1ea5t l\u00e0 ti\u1ebfp t\u1ee5c t\u1ea1o doanh s\u1ed1.<\/p>\n<p>\u1ee8ng d\u1ee5ng marketing automation truy\u1ec1n th\u1ed1ng l\u00e0\u00a0c\u00e1c chu\u1ed7i email ti\u1ebfp th\u1ecb. Ch\u1eb3ng h\u1ea1n, kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin t\u1eeb th\u01b0\u01a1ng hi\u1ec7u, ngo\u00e0i email t\u1ef1 \u0111\u1ed9ng x\u00e1c nh\u1eadn, ch\u00e0o m\u1eebng ban \u0111\u1ea7u, h\u1ec7 th\u1ed1ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c k\u1ecbch b\u1ea3n nh\u01b0 sau 3 ng\u00e0y g\u1eedi email gi\u1edbi thi\u1ec7u t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, sau 5 ng\u00e0y g\u1eedi email h\u1ecfi th\u0103m xem kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea7n tr\u1ee3 gi\u00fap g\u00ec kh\u00f4ng?<\/p>\n<p>\u0110\u1ec3 tr\u1ea3 l\u1eddi chi ti\u1ebft h\u01a1n cho c\u00e2u h\u1ecfi marketing automation l\u00e0 g\u00ec c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a, trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang t\u00f4i s\u1ebd ph\u00e2n t\u00edch chi ti\u1ebft 2 h\u01b0\u1edbng \u1ee9ng d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb theo c\u00e1ch \u201ctruy\u1ec1n th\u1ed1ng\u201d v\u00e0 \u201chi\u1ec7n \u0111\u1ea1i\u201d qua v\u00ed d\u1ee5 c\u1ee7a PaperStyle \u2013 \u0111\u01a1n v\u1ecb kinh doanh \u0111\u1ed3 c\u01b0\u1edbi tr\u1ef1c tuy\u1ebfn v\u00e0 Opsview \u2013 cung c\u1ea5p ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh nghi\u1ec7p v\u00e0 gi\u00e1m s\u00e1t c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin c\u1ee7a Anh.<\/p>\n<h2 id=\"1-1-paperstyle-ung-dung-email-marketing-automation\">#1. PaperStyle: \u1ee9ng d\u1ee5ng email marketing automation<\/h2>\n<p><strong>a. V\u1ea5n \u0111\u1ec1 g\u1eb7p ph\u1ea3i:<\/strong><\/p>\n<p>Gi\u1ed1ng nh\u01b0 nhi\u1ec1u c\u00f4ng ty kh\u00e1c, Paper Style \u0111\u00e3 quen v\u1edbi vi\u1ec7c g\u1eedi c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m t\u1edbi to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng nh\u01b0ng l\u1ea1i l\u00e3ng qu\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc hay m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec th\u1ebf, c\u0169ng d\u1ec5 hi\u1ec3u khi t\u1ef7 l\u1ec7 m\u1edf v\u00e0 nh\u1ea5p chu\u1ed9t c\u1ee7a h\u1ecd \u1edf m\u1ee9c r\u1ea5t th\u1ea5p.<\/p>\n<p><strong>b. Gi\u1ea3i ph\u00e1p kh\u1eafc ph\u1ee5c:<\/strong><\/p>\n<p>\u0110\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch email, l\u1ecbch s\u1eed mua h\u00e0ng v\u00e0 d\u1eef li\u1ec7u Google Analytics c\u1ee7a Paper Style \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u201cm\u1ed5 x\u1ebb\u201d nh\u1eb1m x\u00e1c \u0111\u1ecbnh chi ti\u1ebft nh\u00f3m kh\u00e1ch h\u00e0ng, h\u00e0nh vi c\u0169ng nh\u01b0 m\u1ed1i quan t\u00e2m c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. T\u1eeb \u0111\u00f3, Paper Style ph\u00e1t hi\u1ec7n ra m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng quan tr\u1ecdng: c\u00f4 d\u00e2u v\u00e0 b\u1ea1n b\u00e8 c\u1ee7a c\u00f4 d\u00e2u.<\/p>\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 Paper Style tung ra m\u1ed9t chi\u1ebfn d\u1ecbch t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb\u00a0\u2013 v\u1edbi s\u1ef1 tham gia c\u1ee7a email nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c c\u00f4 d\u00e2u v\u00e0 b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd th\u00f4ng qua s\u1ef1 ki\u1ec7n (event) \u0111\u00e1m c\u01b0\u1edbi.<\/p>\n<p><strong>c. Tri\u1ec3n khai:<\/strong><\/p>\n<p>Sau nh\u1eefng nghi\u00ean c\u1ee9u tr\u1ef1c ti\u1ebfp v\u1ec1 h\u00e0nh vi mua h\u00e0ng \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh chi ti\u1ebft v\u00e0 t\u1ec9 m\u1ec9, Paper Style \u0111\u00e3 ti\u1ebfn h\u00e0nh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo m\u1ed9t trong 3 ho\u1ea1t \u0111\u1ed9ng n\u00e0o d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<ul>\n<li>Nh\u1ea5p v\u00e0o li\u00ean k\u1ebft v\u1ec1 \u0111\u00e1m c\u01b0\u1edbi trong b\u1ea5t k\u1ef3 email c\u1ee7a Paper Style<\/li>\n<li>Mua \u0111\u1ed3 c\u01b0\u1edbi ho\u1eb7c qu\u00e0 t\u1eb7ng c\u00f4 d\u00e2u<\/li>\n<li>Truy c\u1eadp trang s\u1ea3n ph\u1ea9m cho \u0111\u00e1m c\u01b0\u1edbi t\u1ea1i PaperStyle.com<\/li>\n<\/ul>\n<p><em><strong>Email ph\u00e2n lo\u1ea1i : B\u1ea1n \u0111ang l\u00ean k\u1ebf ho\u1ea1ch cho \u0111\u00e1m c\u01b0\u1edbi?<\/strong><\/em><\/p>\n<p>Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u01b0\u1edbi, email \u0111\u1ea7u ti\u00ean s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi \u0111i nh\u1eb1m m\u1ee5c \u0111\u00edch ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng \u0111ang l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m cho l\u1ec5 c\u01b0\u1edbi c\u1ee7a m\u00ecnh hay b\u1ea1n b\u00e8.<\/p>\n<div id=\"attachment_12036\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12036 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/marketing-automation-email-phan-loai-paper-style.png\" alt=\"Marketing automation email ph\u00e2n lo\u1ea1i \u0111\u1ea7u ti\u00ean c\u1ee7a chi\u1ebfn d\u1ecbch\" width=\"700\" height=\"711\" title=\"marketing-automation-email-phan-loai-paper-style\"><\/p>\n<p class=\"wp-caption-text\">Email ph\u00e2n lo\u1ea1i nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u01b0\u1edbi \u0111\u1ea7u chi\u1ebfn d\u1ecbch c\u1ee7a Paper Style<\/p>\n<\/div>\n<p>T\u00f9y thu\u1ed9c v\u00e0o h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u01b0a ra, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo m\u1ed9t trong 2 nh\u00f3m:<\/p>\n<h3 id=\"1-1-dam-cuoi-cua-ban-than\"><strong>\u0110\u00e1m c\u01b0\u1edbi c\u1ee7a b\u1ea3n th\u00e2n <\/strong><\/h3>\n<ul>\n<li>Thi\u1ec7p c\u01b0\u1edbi<\/li>\n<li>V\u1eadt tr\u01b0ng b\u00e0y trong ti\u1ec7c\u00a0c\u01b0\u1edbi<\/li>\n<li>Qu\u00e0 t\u1eb7ng kh\u00e1ch t\u1edbi tham d\u1ef1 l\u1ec5 c\u01b0\u1edbi<\/li>\n<li>Qu\u00e0 cho h\u1ecd nh\u00e0 g\u00e1i<\/li>\n<li>Thi\u1ec7p c\u1ea3m \u01a1n<\/li>\n<\/ul>\n<h3 id=\"1-2-dam-cuoi-cua-ban-be\"><strong>\u0110\u00e1m c\u01b0\u1edbi c\u1ee7a b\u1ea1n b\u00e8<\/strong><\/h3>\n<ul>\n<li>Thi\u1ec7p m\u1eddi t\u1edbi ti\u1ec7c Bridal shower<\/li>\n<li>Thi\u1ec7p m\u1eddi ti\u1ec7c chia tay h\u1ed9i \u0111\u1ed9c th\u00e2n<\/li>\n<li>Qu\u00e0 cho l\u1ec5 chia tay h\u1ed9i \u0111\u1ed9c th\u00e2n<\/li>\n<li>Qu\u00e0 c\u01b0\u1edbi<\/li>\n<\/ul>\n<div id=\"attachment_12037\" style=\"width: 588px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12037 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/marketing-automation-chuoi-email-theo-nhom1.png\" alt=\"Marketing automation chu\u1ed7i email \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho t\u1eebng nh\u00f3m\" width=\"578\" height=\"714\" title=\"marketing-automation-chuoi-email-theo-nhom1\"><\/p>\n<p class=\"wp-caption-text\">Chu\u1ed7i email v\u00e0 th\u1eddi gian g\u1eedi \u0111\u01b0\u1ee3c chi ti\u1ebft h\u00f3a v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n<p><strong><em>Chu\u1ed7i email: \u0111\u00e1m c\u01b0\u1edbi c\u1ee7a b\u1ea3n th\u00e2n<\/em><\/strong><\/p>\n<p>Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u01b0\u1edbng t\u1edbi nh\u00f3m \u201c\u0111\u00e1m c\u01b0\u1edbi c\u1ee7a b\u1ea3n th\u00e2n\u201d theo m\u1ed9t trong hai h\u00e0nh \u0111\u1ed9ng:<\/p>\n<ol>\n<li>Mua c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 thi\u1ec7p c\u01b0\u1edbi, thi\u1ec7p c\u1ea3m \u01a1n,\u2026<\/li>\n<li>Click v\u00e0o li\u00ean k\u1ebft \u201c\u0110\u00e1m c\u01b0\u1edbi c\u1ee7a b\u1ea3n th\u00e2n\u201d trong email ph\u00e2n lo\u1ea1i<\/li>\n<\/ol>\n<p>Kh\u00e1ch h\u00e0ng trong ph\u00e2n kh\u00fac n\u00e0y s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c chu\u1ed7i c\u00e1c email g\u1ee3i \u00fd c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan nh\u01b0 qu\u00e0 c\u01b0\u1edbi, qu\u00e0 t\u1eb7ng nh\u00e0 h\u1ecd g\u00e1i v\u00e0 thi\u1ec7p c\u1ea3m \u01a1n. Kho\u1ea3ng th\u1eddi gian g\u1eedi c\u00e1c email k\u1ebf ti\u1ebfp s\u1ebd t\u1eeb 7 ng\u00e0y \u2013 6 tu\u1ea7n nh\u1eb1m \u0111\u1ea3m b\u1ea3o kh\u00f4ng ch\u1ec9 \u0111\u00fang th\u1eddi \u0111i\u1ec3m m\u00e0 c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a c\u00f4 d\u00e2u khi t\u00ecm ki\u1ebfm \u2013 v\u1ed1n \u0111\u00e3 \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 th\u00f3i quen ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch.<\/p>\n<div id=\"attachment_12034\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12034 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/email-marketing-automation-co-dau.png\" alt=\"Email marketing automation cho c\u00f4 d\u00e2u\" width=\"700\" height=\"388\" title=\"email-marketing-automation-co-dau\"><\/p>\n<p class=\"wp-caption-text\">3\u00a0nh\u00f3m qu\u00e0 t\u1eb7ng \u0111\u01b0\u1ee3c Paper Style g\u1ee3i \u00fd cho c\u00e1c c\u00f4 d\u00e2u trong \u0111\u00e1m c\u01b0\u1edbi c\u1ee7a m\u00ecnh<\/p>\n<\/div>\n<p><strong><em>Chu\u1ed7i email: \u0111\u00e1m c\u01b0\u1edbi c\u1ee7a b\u1ea1n b\u00e8 <\/em><\/strong><\/p>\n<p>Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u00eam v\u00e0o nh\u00f3m \u201c\u0110\u00e1m c\u01b0\u1edbi c\u1ee7a b\u1ea1n b\u00e8\u201d theo m\u1ed9t trong hai h\u00e0nh \u0111\u1ed9ng:<\/p>\n<ol>\n<li>H\u1ecd mua c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec3 m\u1eebng h\u1ea1nh ph\u00fac cho c\u00f4 d\u00e2u<\/li>\n<li>H\u1ecd nh\u1ea5p v\u00e0o li\u00ean k\u1ebft \u201c\u0110\u00e1m c\u01b0\u1edbi b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n\u201d trong email ph\u00e2n lo\u1ea1i<\/li>\n<\/ol>\n<p>Kh\u00e1ch h\u00e0ng trong ph\u00e2n kh\u00fac n\u00e0y \u0111\u01b0\u1ee3c gi\u1ea3 \u0111\u1ecbnh l\u00e0 h\u1ed7 tr\u1ee3 b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n trong vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch cho \u0111\u00e1m c\u01b0\u1edbi. V\u00ec v\u1eady, email nh\u1eafm m\u1ee5c ti\u00eau s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n nh\u1eb1m \u0111\u01b0a ra c\u00e1c g\u1ee3i \u00fd v\u1ec1 s\u1ea3n ph\u1ea9m cho \u0111\u00e1m c\u01b0\u1edbi, c\u00e1c b\u1eefa ti\u1ec7c chia tay h\u1ed9i \u0111\u1ed9c th\u00e2n, thay v\u00ec ch\u1ec9 d\u1eebng l\u1ea1i \u1edf nh\u1eefng th\u1ee9 nh\u01b0 thi\u1ec7p c\u1ea3m \u01a1n \u2013 v\u1ed1n l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a c\u00f4 d\u00e2u.<\/p>\n<div id=\"attachment_12033\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12033 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/email-marketing-automation-ban-co-dau.png\" alt=\"Email marketing automation cho b\u1ea1n c\u00f4 d\u00e2u\" width=\"700\" height=\"392\" title=\"email-marketing-automation-ban-co-dau\"><\/p>\n<p class=\"wp-caption-text\">Nh\u00f3m c\u00e1c qu\u00e0 t\u1eb7ng g\u1ee3i \u00fd cho b\u1ea1n c\u00f4 d\u00e2u<\/p>\n<\/div>\n<p>\u0110\u1ed3ng th\u1eddi c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i nh\u1eadn \u0111i nh\u1eadn l\u1ea1i hay xem th\u00f4ng tin c\u00e1c m\u1eb7t h\u00e0ng \u0111\u00e3 mua c\u0169ng \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ebfn v\u00e0 tri\u1ec3n khai. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111\u00e3 mua thi\u1ec7p m\u1eddi cho ti\u1ec7c bridal shower, b\u1ea1n s\u1ebd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m li\u00ean quan t\u1edbi ti\u1ec7c m\u1eebng h\u1ea1nh ph\u00fac cho c\u00f4 d\u00e2u, v\u00ec ng\u00e0y \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u00e3 qua (theo phong t\u1ee5c M\u1ef9). B\u1eb1ng c\u00e1ch n\u00e0y, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd kh\u00f4ng c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu m\u00e0 c\u00f2n r\u1ea5t ng\u1ea1c nhi\u00ean khi \u0111\u01b0\u1ee3c g\u1ee3i \u00fd v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, mong mu\u1ed1n \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i thay v\u00ec s\u1ef1 ki\u1ec7n c\u00f3 th\u1ec3 \u0111\u00e3 qua.<\/p>\n<p><strong>d. K\u1ebft qu\u1ea3:<\/strong><\/p>\n<p>V\u1edbi c\u00e1ch l\u00e0m \u0111\u1ed9c \u0111\u00e1o, s\u00e1ng t\u1ea1o v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a k\u1ec3 tr\u00ean, ch\u1ec9 trong th\u1eddi gian ng\u1eafn tri\u1ec3n khai, Paper Style \u0111\u00e3 ghi nh\u1eadn nh\u1eefng k\u1ebft qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i:<\/p>\n<ul>\n<li>T\u1ef7 l\u1ec7 m\u1edf email: t\u0103ng 244% so v\u1edbi m\u1ee9c trung b\u00ecnh n\u0103m tr\u01b0\u1edbc<\/li>\n<li>T\u1ef7 l\u1ec7 nh\u1ea5p: t\u0103ng 161%<\/li>\n<li>Doanh thu tr\u00ean m\u1ed7i email t\u0103ng 330%<\/li>\n<\/ul>\n<p>Nh\u1eefng con s\u1ed1 n\u00e0y l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 li\u00ean quan trong c\u00e1c c\u1ee7a chi\u1ebfn d\u1ecbch c\u1ee7a Paper Style. B\u1eb1ng c\u00e1ch ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra g\u1ee3i \u00fd ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch, Paper Style \u0111\u00e3 t\u0103ng s\u1ed1 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u01b0\u01a1ng t\u00e1c theo c\u1ea5p s\u1ed1 nh\u00e2n.<\/p>\n<p><strong>e. H\u1ecdc g\u00ec t\u1eeb th\u00e0nh c\u00f4ng c\u1ee7a Paper Style:<\/strong><\/p>\n<p>K\u1ebft n\u1ed1i, th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t. \u0110i\u1ec1u logic \u1edf \u0111\u00e2y l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a qu\u1ea3ng c\u00e1o qu\u00e0 c\u01b0\u1edbi l\u00e0 c\u00f4 d\u00e2u \u2013 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ho\u1eb7c \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi vi\u1ec7c c\u00f3 l\u1ef1a ch\u1ecdn hay kh\u00f4ng, nh\u1edd \u0111\u00f3, d\u1ec5 d\u00e0ng th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00fang m\u1ee5c \u0111\u00edch c\u0169ng r\u1ea5t quan tr\u1ecdng: v\u1edbi ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eafm m\u1ee5c ti\u00eau email tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n<p>Th\u00e0nh c\u00f4ng c\u1ee7a Paper Style ch\u1ee9ng minh r\u1eb1ng: kh\u00f4ng quan tr\u1ecdng s\u1ea3n ph\u1ea9m ho\u1eb7c ng\u00e0nh c\u00f4ng nghi\u1ec7p b\u1ea1n ch\u1ecdn l\u00e0 g\u00ec, nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 cung c\u1ea5p th\u00f4ng tin ph\u00f9 h\u1ee3p, \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 \u1ee9ng d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n<h2 id=\"2-2-opsview-lead-scoring-automation\">#2. Opsview: Lead Scoring Automation<\/h2>\n<p>Automation Marketing l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111\u1ed9t ph\u00e1 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B khi chu k\u1ef3 b\u00e1n h\u00e0ng k\u00e9o d\u00e0i, nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c \u0111\u00e1nh gi\u00e1, qu\u1ea3n l\u00fd nh\u1ea5t l\u00e0 khi s\u1edf h\u1eefu l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>Opsview l\u00e0 m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Anh cung c\u1ea5p gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd v\u00e0 gi\u00e1m s\u00e1t c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin doanh nghi\u1ec7p. V\u00e0i n\u0103m tr\u01b0\u1edbc, Opsera \u0111\u00e3 mua l\u1ea1i Opsview v\u00e0 b\u1eaft \u0111\u1ea7u th\u01b0\u01a1ng m\u1ea1i h\u00f3a v\u1edbi hai phi\u00ean b\u1ea3n:<\/p>\n<ul>\n<li>B\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed<\/li>\n<li>B\u1ea3n tr\u1ea3 ph\u00ed d\u1ef1a tr\u00ean thu\u00ea bao cho doanh nghi\u1ec7p<\/li>\n<\/ul>\n<p>Sau \u0111\u00f3, m\u1ed9t website ch\u00ednh th\u1ee9c ra m\u1eaft v\u00e0 y\u00eau c\u1ea7u \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n \u0111\u1ec3 truy c\u1eadp v\u00e0o c\u00e1c n\u1ed9i dung gi\u00e1 tr\u1ecb nh\u01b0 whitepapers hay t\u1ea3i ph\u1ea7n m\u1ec1m. Ch\u1ec9 trong m\u1ed9t th\u1eddi gian ng\u1eafn, l\u01b0\u1ee3ng \u0111\u0103ng k\u00fd t\u0103ng nhanh, khi\u1ebfn \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p b\u1ecb qu\u00e1 t\u1ea3i trong vi\u1ec7c theo d\u00f5i v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>\u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do Opsview quy\u1ebft \u0111\u1ecbnh \u1ee9ng d\u1ee5ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb \u0111\u1ec3 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u2013 nh\u1eefng ng\u01b0\u1eddi \u201cs\u1ebd m\u00e3i m\u00e3i d\u00f9ng th\u1eed\u201d v\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m d\u00e0nh cho doanh nghi\u1ec7p.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch Opsview \u1ee9ng d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng g\u1ea7n 200% doanh thu.<\/p>\n<div id=\"attachment_12041\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12041 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/lead-management-automation-marketign.png\" alt=\"S\u01a1 \u0111\u1ed3 \u1ee9ng d\u1ee5ng marketing automation \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 lead v\u00e0 t\u0103ng doanh thu m\u00e0 Opsview \u0111ang \u00e1p d\u1ee5ng\" width=\"700\" height=\"566\" title=\"lead-management-automation-marketign\"><\/p>\n<p class=\"wp-caption-text\">S\u01a1 \u0111\u1ed3 \u1ee9ng d\u1ee5ng marketing automation \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 lead v\u00e0 t\u0103ng doanh thu m\u00e0 Opsview \u0111ang \u00e1p d\u1ee5ng<\/p>\n<\/div>\n<p><strong>B\u01b0\u1edbc 1. Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u0103ng k\u00fd tr\u00ean website <\/strong><\/p>\n<p>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a Opsview (lead) \u0111\u1ebfn t\u1eeb form \u0111\u0103ng k\u00fd th\u00f4ng tin \u0111\u1ec3 t\u1ea3i \u1ee9ng d\u1ee5ng mi\u1ec5n ph\u00ed. Ngo\u00e0i nh\u1eefng tr\u01b0\u1eddng c\u01a1 b\u1ea3n nh\u01b0 t\u00ean, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 email, Opsview c\u0169ng y\u00eau c\u1ea7u cung c\u1ea5p th\u00f4ng tin:<\/p>\n<ul>\n<li>C\u00f4ng ty \/ t\u1ed5 ch\u1ee9c<\/li>\n<li>Ho\u1ea1t \u0111\u1ed9ng kinh doanh ch\u00ednh<\/li>\n<li>Ch\u1ee9c n\u0103ng<\/li>\n<li>S\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean<\/li>\n<li>Qu\u1ed1c gia<\/li>\n<li>B\u1eb1ng c\u00e1ch n\u00e0o t\u00ecm th\u1ea5y Opsview?<\/li>\n<li>T\u1ef1 m\u00f4 t\u1ea3 v\u1ec1 b\u1ea3n th\u00e2n? (Ph\u1ea7n n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00e1ch ri\u00eang nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 ng\u01b0\u1eddi d\u00f9ng ph\u1ed5 th\u00f4ng)<\/li>\n<li>B\u1ea1n c\u00f3 \u0111ang s\u1eed d\u1ee5ng Opsview? (M\u1ee5c \u0111\u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u00f3 \u0111ang s\u1eed d\u1ee5ng b\u1ea3n mi\u1ec5n ph\u00ed hay \u0111\u00e2y l\u00e0 m\u1ed9t lead ti\u1ec1m n\u0103ng)<\/li>\n<li>C\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 Opsview h\u1ed7 tr\u1ee3 s\u1eed d\u1ee5ng? (cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 th\u00edch h\u1ee3p nh\u1ea5t cho lead)<\/li>\n<\/ul>\n<p>\u0110\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website v\u00e0 \u0111\u0103ng k\u00fd, Opsview s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 k\u00eanh ti\u1ebfp th\u1ecb. Th\u1eddi gian \u0111\u1ea7u ch\u1ee7 y\u1ebfu l\u00e0 Google AdWords v\u00e0 PR b\u1eb1ng c\u00e1ch \u0111i\u1ec1u h\u01b0\u1edbng truy c\u1eadp \u0111\u1ebfn c\u00e1c trang cung c\u1ea5p n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb tr\u00ean site thay v\u00ec c\u00e1c landing page.<\/p>\n<p>M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng t\u1ea1o lead kh\u00e1c bao g\u1ed3m:<\/p>\n<ul>\n<li>Webinar<\/li>\n<li>B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/li>\n<li>E-mail<\/li>\n<li>Qu\u1ea3n l\u00ed k\u00eanh<\/li>\n<\/ul>\n<p><strong>B\u01b0\u1edbc 2. \u0110\u00e1nh gi\u00e1 lead \u2013 Lead scoring<\/strong><\/p>\n<p>Sau khi l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 \u1ed5n \u0111\u1ecbnh v\u00e0 ng\u00e0y c\u00e0ng t\u0103ng nhanh v\u1ec1 l\u01b0\u1ee3ng, \u0111\u00e3 \u0111\u1ebfn l\u00fac t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb ch\u1ee9ng t\u1ecf t\u1ea7m quan tr\u1ecdng kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a m\u00ecnh th\u00f4ng qua vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>Lead scoring l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a qu\u00e1 tr\u00ecnh v\u00e0 th\u01b0\u1eddng bao g\u1ed3m th\u00f4ng tin v\u1ec1 h\u00e0nh vi, thu\u1ed9c t\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng nh\u01b0 c\u00f4ng vi\u1ec7c, quy m\u00f4 c\u00f4ng ty. T\u1ea1i Opsview, ph\u00f2ng Marketing \u0111\u00e3 k\u1ebft h\u1ee3p v\u1edbi b\u1ed9 ph\u1eadn Sales \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 lead v\u00e0 x\u1ebfp ch\u00fang theo m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng. \u0110\u1ed3ng th\u1eddi, \u0111\u01a1n v\u1ecb n\u00e0y c\u0169ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u1eb1ng nh\u1eefng lead \u0111\u1ea1t t\u1edbi 26 \u0111i\u1ec3m l\u00e0 r\u1ea5t c\u00f3 ti\u1ec1m n\u0103ng v\u00e0 s\u1ebd ngay l\u1eadp t\u1ee9c \u0111\u01b0\u1ee3c chuy\u1ec3n qua CRM \u0111\u1ec3 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ch\u0103m s\u00f3c.<\/p>\n<p>Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, ch\u1ec9 m\u1ed9t thu\u1ed9c t\u00ednh c\u1ee7a lead c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ee7 \u0111\u1ec3 \u201cs\u1eb5n s\u00e0ng chuy\u1ec3n \u0111\u1ed5i\u201d, \u0111\u00f3 l\u00e0 ng\u00e0nh v\u00e0 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng t\u1edbi vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh tr\u1ea3 ph\u00ed c\u00e0ng \u0111\u01b0\u1ee3c t\u00ednh nhi\u1ec1u \u0111i\u1ec3m. Ngo\u00e0i ra, c\u00f3 m\u1ed9t s\u1ed1 thu\u1ed9c t\u00ednh \u0111\u1ec3 c\u1ed9ng th\u00eam \u0111i\u1ec3m: c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh v\u00e0 ng\u00e2n h\u00e0ng.<\/p>\n<p>Thay \u0111\u1ed5i ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 lead s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo th\u1eddi gian t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a lead ho\u1eb7c s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a nh\u00f3m b\u00e1n h\u00e0ng. Khi \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n s\u1ed1 l\u01b0\u1ee3ng lead, m\u1ed9t s\u1ed1 thu\u1ed9c t\u00ednh s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh \u0111i\u1ec3m cao h\u01a1n \u0111\u1ec3 b\u1ed5 sung v\u00e0o danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<div id=\"attachment_12038\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12038 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Lead-scoring-view-marketing-automation.png\" alt=\"Lead scoring marketing automation\" width=\"700\" height=\"377\" title=\"Lead-scoring-view-marketing-automation\"><\/p>\n<p class=\"wp-caption-text\">H\u00ecnh \u1ea3nh minh h\u1ecda v\u1ec1 Lead scoring<\/p>\n<\/div>\n<p><strong>B\u01b0\u1edbc 3. Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/p>\n<p>\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf gi\u1eefa ph\u1ec5u b\u00e1n h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi ch\u01b0a \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n chuy\u1ec3n \u0111\u1ed5i, Opsview \u0111\u01b0a h\u1ecd v\u00e0o qu\u00e1 tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng. Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n m\u1ed9t chu\u1ed7i email theo nh\u1eefng \u201clogic \u0111\u01a1n gi\u1ea3n\u201d v\u00e0 t\u00ednh \u0111i\u1ec3m. Ch\u1eb3ng h\u1ea1n, n\u1ebfu m\u1ed9t lead \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn m\u1ed9t tr\u1ea1ng th\u00e1i nh\u1ea5t \u0111\u1ecbnh, sau \u0111\u00f3 c\u00f3 h\u00e0nh \u0111\u1ed9ng \u2018x\u2019 \u2192 g\u1eedi m\u1ed9t email c\u00e1 nh\u00e2n h\u00f3a. N\u1ebfu h\u1ecd th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, sau \u0111\u00f3 l\u00e0 h\u00e0nh \u0111\u1ed9ng \u2018y\u2019 \u2192 chuy\u1ec3n h\u1ecd t\u1edbi CRM. N\u1ebfu h\u00e0nh \u0111\u1ed9ng \u201ckh\u00e1c\u201d, \u0111\u01b0a h\u1ecd v\u00e0o qu\u00e1 tr\u00ecnh \u2018z\u2019 \u2192 t\u1ea1m d\u1eebng trong 15 ng\u00e0y cho \u0111\u1ebfn khi m\u1ed9t email kh\u00e1c \u0111\u01b0\u1ee3c g\u1eedi t\u1ef1 \u0111\u1ed9ng.<\/p>\n<p>Opsview c\u00f3 ba h\u01b0\u1edbng \u0111\u1ec3 ph\u00e2n chia lead \u2013 m\u1ed9t cho \u0111\u1ed1i t\u01b0\u1ee3ng doanh nghi\u1ec7p v\u00e0 hai h\u01b0\u1edbng c\u00f2n l\u1ea1i ph\u00e2n chia ng\u01b0\u1eddi s\u1eed d\u1ee5ng trong c\u1ed9ng \u0111\u1ed3ng Opsview. V\u00ed d\u1ee5: m\u1ed9t ng\u01b0\u1eddi c\u00f3 s\u1edf th\u00edch v\u1ec1 c\u00f4ng ngh\u1ec7 th\u00f4ng tin\u00a0l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a c\u1ed9ng \u0111\u1ed3ng th\u00ec s\u1ef1 \u01b0u ti\u00ean v\u1ec1 c\u00e1c email s\u1ebd th\u1ea5p h\u01a1n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m cho doanh nghi\u1ec7p.<\/p>\n<p>Trong \u0111\u00f3, \u0111\u1ed1i t\u01b0\u1ee3ng doanh nghi\u1ec7p nh\u1eadn email trung b\u00ecnh t\u1eeb 10 \u0111\u1ebfn 15 ng\u00e0y v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1edf email, truy c\u1eadp v\u00e0o trang web, t\u1ea3i n\u1ed9i dung, \u0111\u1ec1u \u0111\u01b0\u1ee3c ghi l\u1ea1i cho \u0111\u1ebfn khi \u0111\u1ee7 s\u1ed1 \u0111i\u1ec3m s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n qua \u0111\u1ed9i b\u00e1n h\u00e0ng. Sau m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, nh\u1eefng lead ch\u01b0a \u0111\u1ee7 \u0111i\u1ec3m s\u1ebd \u0111\u01b0\u1ee3c nh\u1eadp v\u00e0o CRM v\u1edbi t\u00ean g\u1ecdi \u201cti\u1ec1m n\u0103ng kh\u00f4ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n\u201d. Tuy nhi\u00ean, h\u1ecd kh\u00f4ng b\u1ecb b\u1ecf r\u01a1i m\u00e0 marketing v\u1eabn ti\u1ebfp t\u1ee5c v\u1edbi m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng qua email cho t\u1edbi khi s\u1eb5n s\u00e0ng chuy\u1ec3n \u0111\u1ed5i. Th\u1eadm ch\u00ed sau khi m\u1ed9t lead \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1edbi CRM v\u1edbi t\u00ean g\u1ecdi \u201ckh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i\u201d, marketing ti\u1ebfp t\u1ee5c theo d\u00f5i h\u00e0nh vi c\u1ee7a h\u1ecd.<\/p>\n<p>L\u00fd gi\u1ea3i cho vi\u1ec7c l\u00e0m n\u00e0y, \u0111\u1ea1i di\u1ec7n Opsview chia s\u1ebb: ch\u00fang t\u00f4i bi\u1ebft r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng b\u1ea3n mi\u1ec5n ph\u00ed c\u00f3 th\u1ec3 s\u1ebd m\u1ea5t m\u1ed9t th\u1eddi gian \u0111\u1ec3 quen v\u00e0 nh\u1eadn ra nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i. Gi\u1ea3 s\u1eed, h\u1ecd c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng m\u00ecnh v\u1eabn c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u00e0 kh\u00f4ng c\u1ea7n t\u1edbi c\u00e1c t\u00ednh n\u0103ng m\u00e0 ch\u00fang t\u00f4i \u0111ang cung c\u1ea5p, nh\u01b0ng m\u1ed9t th\u1eddi gian t\u1edbi, khi m\u1edf r\u1ed9ng quy m\u00f4, nhu c\u1ea7u s\u1ebd \u0111\u1ebfn. \u0110\u1ed3ng th\u1eddi, n\u1ebfu sau m\u1ed9t th\u1eddi gian h\u1ecd xem x\u00e9t nghi\u00eam t\u00fac chuy\u1ec3n sang phi\u00ean b\u1ea3n tr\u1ea3 ph\u00ed th\u00ec s\u1ebd \u0111\u01b0\u1ee3c nh\u1eadp l\u1ea1i v\u00e0o CRM nh\u01b0 l\u00e0 m\u1ed9t lead \u0111\u1ee7 ti\u00eau chu\u1ea9n v\u00e0 nhanh ch\u00f3ng chuy\u1ec3n t\u1edbi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.<\/p>\n<p><strong>B\u01b0\u1edbc 4. Chuy\u1ec3n nh\u1eefng lead \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n sang cho \u0111\u1ed9i sales <\/strong><\/p>\n<p>M\u1ee5c ti\u00eau c\u1ee7a to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh \u1ee9ng d\u1ee5ng automation marketing l\u00e0 nh\u1eb1m t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh theo d\u00f5i, \u0111\u00e1nh gi\u00e1 v\u00e0 nu\u00f4i d\u01b0\u1ee1ng cho \u0111\u1ebfn khi \u0111\u1ea1t \u0111\u1ebfn ng\u01b0\u1ee1ng 26 \u0111i\u1ec3m trong h\u1ec7 th\u1ed1ng v\u00e0 chuy\u1ec3n cho \u0111\u1ed9i b\u00e1n h\u00e0ng. Nh\u1edd \u0111\u00f3, \u0111\u1ed9i sales thay v\u00ec ph\u1ea3i li\u00ean h\u1ec7 v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, l\u1ea1i c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 t\u1eadp trung ch\u0103m s\u00f3c nh\u1eefng lead ch\u1ea5t l\u01b0\u1ee3ng, t\u1eeb \u0111\u00f3 n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>Tuy nhi\u00ean, vai tr\u00f2 c\u1ee7a marketing kh\u00f4ng ho\u00e0n to\u00e0n ch\u1ea5m d\u1ee9t v\u00e0o th\u1eddi \u0111i\u1ec3m chuy\u1ec3n giao. M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng \u201ckh\u00f4ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n\u201d v\u1eabn \u0111\u01b0\u1ee3c chuy\u1ec3n sang cho \u0111\u1ed9i b\u00e1n h\u00e0ng, nh\u01b0ng ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1edfi marketing \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf l\u1ea1i qu\u00e1 tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng. Ngo\u00e0i ra, t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb v\u00e0 CRM \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi nhau n\u00ean marketing c\u00f3 th\u1ec3 theo d\u1ec5 d\u00e0ng theo d\u00f5i h\u00e0nh vi c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y.<\/p>\n<p><strong>K\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c:<\/strong><\/p>\n<p>M\u1ed9t trong nh\u1eefng k\u1ebft qu\u1ea3 quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb t\u1ea1i Opsview \u0111\u00f3 ch\u00ednh l\u00e0 s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa Google Analytics v\u00e0 CRM \u0111\u00e3 cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn tr\u1ecdn v\u1eb9n v\u00e0 t\u1ed5ng quan nh\u1ea5t v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>\u0110\u1eb7c bi\u1ec7t h\u01a1n, m\u1ed9t s\u1ed1 th\u00e0nh qu\u1ea3 \u0111\u00e1ng t\u1ef1 h\u00e0o khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch ph\u1ea3i k\u1ec3 t\u1edbi:<\/p>\n<ul>\n<li>S\u1ed1 c\u01a1 h\u1ed9i trong CRM \u0111\u00e3 t\u0103ng l\u00ean 95% so v\u1edbi qu\u00fd tr\u01b0\u1edbc (tr\u01b0\u1edbc \u0111\u00e2y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ec9 \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea qua vi\u1ec7c t\u1ea3i ph\u1ea7n m\u1ec1m v\u00e0 kh\u00f4ng t\u00ednh \u0111i\u1ec3m trong CRM)<\/li>\n<li>Ch\u1ea5t l\u01b0\u1ee3ng lead t\u0103ng 30% so v\u1edbi qu\u00fd tr\u01b0\u1edbc<\/li>\n<li>S\u1ed1 l\u01b0\u1ee3ng lead chuy\u1ec3n sang \u0111\u1ed9i b\u00e1n h\u00e0ng t\u0103ng 55% so v\u1edbi qu\u00fd tr\u01b0\u1edbc<\/li>\n<li>Doanh thu \u0111\u00e3 t\u0103ng 178% k\u1ec3 t\u1eeb khi c\u00f3 s\u1ef1 tham gia c\u1ee7a t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb<\/li>\n<\/ul>\n<p>T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb v\u1eabn ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1ch t\u00ednh \u0111i\u1ec3m c\u1ee7a lead \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a \u0111\u1ed9i b\u00e1n h\u00e0ng. Qu\u00e1 tr\u00ecnh \u0111\u0103ng k\u00fd c\u0169ng d\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn khi Opsview \u0111ang c\u00e2n nh\u1eafc chia nh\u1ecf m\u1eabu form \u0111\u0103ng k\u00fd hi\u1ec7n t\u1ea1i \u2013 v\u1edbi nhi\u1ec1u th\u00f4ng tin c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u th\u00e0nh b\u1ed1n form ng\u1eafn. Vi\u1ec7c c\u00e2n nh\u1eafc ch\u1ea1y th\u00eam c\u00e1c banner v\u00e0 form gi\u1ea3i th\u00edch c\u00e1c l\u1ee3i th\u1ebf c\u1ee7a vi\u1ec7c ho\u00e0n t\u1ea5t: t\u1ea3i ph\u1ea7n m\u1ec1m, tr\u1edf th\u00e0nh th\u00e0nh vi\u00ean di\u1ec5n \u0111\u00e0n, whitepapers, tham gia tr\u00ean webinar c\u0169ng \u0111ang \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ebfn.<\/p>\n<p>Hi v\u1ecdng qua hai v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 vi\u1ec7c \u1ee9ng d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb \u2013 marketing automation k\u1ec3 tr\u00ean, c\u00e1c b\u1ea1n \u0111\u00e3 c\u00f3 nh\u1eefng h\u00ecnh dung chi ti\u1ebft nh\u1ea5t v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng, t\u1ea7m quan tr\u1ecdng c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p: gi\u1ea3m l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c ph\u1ea3i l\u00e0m v\u00e0 \u0111\u1ec3 l\u00e0m nhanh h\u01a1n, t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o \u2013 \u0111\u00fang th\u1eddi \u0111i\u1ec3m, v\u1edbi nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a nh\u1ea5t.<\/p>\n<p style=\"text-align: right\"><em>Theo quicksprout.com, vmcc.org.vn, marketingsherpa.com v\u00e0 Whereoware<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li style=\"text-align: left\"><em><span style=\"text-decoration: underline\">Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u00e0m Email Marketing hi\u1ec7u qu\u1ea3<\/span><\/em><\/li>\n<li style=\"text-align: left\"><em><span style=\"text-decoration: underline\">L\u1eadp b\u1ea3n \u0111\u1ed3 \u0111\u1ec3 m\u1ecdi \u201c\u0111i\u1ec3m ch\u1ea1m\u201d tr\u00ean h\u00e0nh tr\u00ecnh, kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1i \u01b0u<\/span><\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u1ee8ng d\u1ee5ng marketing automation truy\u1ec1n th\u1ed1ng l\u00e0\u00a0c\u00e1c chu\u1ed7i email ti\u1ebfp th\u1ecb. Ch\u1eb3ng h\u1ea1n, kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin t\u1eeb th\u01b0\u01a1ng hi\u1ec7u, ngo\u00e0i email t\u1ef1 \u0111\u1ed9ng x\u00e1c nh\u1eadn, ch\u00e0o m\u1eebng ban \u0111\u1ea7u, h\u1ec7 th\u1ed1ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c k\u1ecbch b\u1ea3n nh\u01b0 sau 3 ng\u00e0y g\u1eedi email gi\u1edbi thi\u1ec7u t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, sau 5 ng\u00e0y g\u1eedi email h\u1ecfi th\u0103m xem kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea7n tr\u1ee3 gi\u00fap g\u00ec kh\u00f4ng?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55635"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55635"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55635\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}