{"id":5564,"date":"2023-11-30T04:12:56","date_gmt":"2023-11-30T04:12:56","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5564"},"modified":"2023-12-21T11:01:56","modified_gmt":"2023-12-21T04:01:56","slug":"tam-quan-trong-cua-storytelling-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tam-quan-trong-cua-storytelling-trong-marketing.html","title":{"rendered":"T\u1ea7m quan tr\u1ecdng c\u1ee7a Storytelling trong Marketing"},"content":{"rendered":"

Storytelling hay c\u00f2n g\u1ecdi l\u00e0 h\u00ecnh th\u1ee9c k\u1ec3 chuy\u1ec7n l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. K\u1ec3 chuy\u1ec7n sai c\u00e1ch s\u1ebd khi\u1ebfn b\u1ea1n m\u1ea5t \u0111i ph\u00e2n n\u1eeda kh\u00e1ch h\u00e0ng trong khi n\u1ebfu l\u00e0m \u0111\u00fang s\u1ebd t\u0103ng \u0111\u01b0\u1ee3c t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00ec v\u1eady, hi\u1ec3u \u0111\u01b0\u1ee3c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a h\u00ecnh th\u1ee9c k\u1ec3 chuy\u1ec7n l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 k\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i d\u1ec5 hi\u1ec3u v\u00e0 \u0111\u1ee7 \u201c vang\u201d \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd \u0111\u01b0a ra 4 c\u00e1ch gi\u00fap Storytelling \u0111\u1ea1t hi\u1ec7u v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng nhi\u1ec1u h\u01a1n.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a Storytelling trong Marketing<\/span><\/h2>\n

Tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o chi ti\u1ebft nh\u1eefng c\u00e1ch \u0111\u1ec3 Storytelling \u0111\u1ea1t hi\u1ec7u qu\u1ea3 h\u01a1n, h\u00e3y c\u00f9ng ph\u00e2n t\u00edch nh\u1eefng l\u1ee3i \u00edch m\u00e0 c\u00e2u chuy\u1ec7n mang l\u1ea1i cho Marketing. Ch\u1eafc ch\u1eafn, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t h\u01a1n khi \u0111\u01b0\u1ee3c \u0111\u1eb7t kh\u00e9o l\u00e9o v\u00e0o trong m\u1ed9t c\u00e2u chuy\u1ec7n.<\/p>\n

C\u00e2u chuy\u1ec7n gi\u00fap kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac<\/span><\/h3>\n

M\u1ed9t c\u00e2u chuy\u1ec7n hay s\u1ebd cu\u1ed1n h\u00fat \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc b\u1ed9c l\u1ed9 ra nhi\u1ec1u c\u1ea3m x\u00fac. Cho d\u00f9 c\u1ea3m x\u00fac \u0111\u00f3 l\u00e0 s\u1ef1 t\u1ee9c gi\u1eadn, h\u1ea1nh ph\u00fac hay th\u1ea5t v\u1ecdng, th\u00ec m\u1ed7i c\u1ea3m x\u00fac \u0111\u1ec1u \u0111\u1ecdng l\u1ea1i theo nh\u1eefng c\u00e1ch kh\u00e1c nhau. \u0110\u1eb7c bi\u1ec7t, nh\u1eefng c\u1ea3m x\u00fac n\u00e0y ch\u00ednh l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng khi doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea9y doanh s\u1ed1 l\u00ean cao. V\u00ec theo kh\u1ea3o s\u00e1t, kh\u00e1ch h\u00e0ng s\u1ebd mua m\u1ed9t s\u1ea3n ph\u1ea9m d\u1ef1a v\u00e0o 20% l\u00fd tr\u00ed v\u00e0 80% c\u1ea3m x\u00fac. Ngo\u00e0i ra, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a NY Times cho th\u1ea5y c\u00e1c b\u00e0i b\u00e1o c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c chia s\u1ebb th\u01b0\u1eddng xuy\u00ean h\u01a1n.<\/p>\n

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Ngu\u1ed3n: Elisedopson.<\/p>\n<\/div>\n

C\u00e2u chuy\u1ec7n s\u1ebd l\u00e0m t\u0103ng l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c<\/span><\/h3>\n

B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd d\u00e0nh th\u1eddi gian cho website, fanpage v\u00e0 \u0111\u1ed3ng c\u1ea3m v\u1edbi n\u1ed9i dung. GrooveHQ \u0111\u00e3 ch\u1ea1y th\u1eed nghi\u1ec7m A\/B (l\u1ef1a ch\u1ecdn m\u1eabu qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t) \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem vi\u1ec7c k\u1ec3 chuy\u1ec7n c\u00f3 gi\u00fap g\u1eafn k\u1ebft m\u1ecdi ng\u01b0\u1eddi hay kh\u00f4ng. Sau khi xu\u1ea5t b\u1ea3n hai b\u00e0i \u0111\u0103ng tr\u00ean blog (m\u1ed9t b\u00e0i c\u00f3 Storytelling v\u00e0 m\u1ed9t b\u00e0i kh\u00f4ng c\u00f3), h\u1ecd ph\u00e1t hi\u1ec7n ra \u0111\u1ed9c gi\u1ea3 \u0111\u00e3 d\u00e0nh th\u00eam 520% th\u1eddi gian \u0111\u1ec3 \u0111\u1ecdc n\u1ed9i dung c\u00f3 ch\u1ee9a Storytelling.<\/p>\n

Sue Wills \u2013 \u0111\u1ed3ng s\u00e1ng l\u1eadp Hoot Marketing \u0111\u00e3 gi\u1ea3i th\u00edch r\u1eb1ng: \u201cTrong m\u1ed9t x\u00e3 h\u1ed9i m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u b\u1eadn r\u1ed9n v\u00e0 c\u00f3 qu\u00e1 nhi\u1ec1u th\u00f4ng tin, vi\u1ec7c khi\u1ebfn h\u1ecd d\u00e0nh th\u1eddi gian nhi\u1ec1u h\u01a1n cho m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd kh\u00e1 v\u1ea5t v\u1ea3. H\u1ecd mu\u1ed1n nghe m\u1ed9t c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng, m\u1ed9t c\u00e2u chuy\u1ec7n b\u1ea1n k\u1ec3 m\u00e0 ng\u01b0\u1eddi ta th\u1ea5y m\u00ecnh trong c\u00e2u chuy\u1ec7n \u0111\u00f3, ho\u1eb7c nh\u01b0 m\u1ed9t c\u00e2u chuy\u1ec7n gi\u00fap h\u1ecd th\u1ecfa s\u1ee9c suy ng\u1eabm.\u201d<\/p>\n

C\u00e2u chuy\u1ec7n gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u1edf n\u00ean th\u1ef1c t\u1ebf g\u1ea7n g\u0169i h\u01a1n<\/span><\/h3>\n

Nhi\u1ec1u doanh nghi\u1ec7p B2B qu\u00ean m\u1ea5t r\u1eb1ng kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u1eadt s\u1ed1ng trong m\u1ed9t cu\u1ed9c s\u1ed1ng th\u1eadt. N\u00ean \u0111\u00f4i khi h\u1ecd l\u00e0m ra qu\u00e1 nhi\u1ec1u nh\u1eefng n\u1ed9i dung \u201cvi\u1ec5n t\u01b0\u1edfng\u201d m\u00e0 ch\u1ec9 \u201crobot m\u1edbi c\u1ea3m th\u1ea5y th\u00fa v\u1ecb\u201d. V\u00ec th\u1ebf, h\u00e3y c\u1ed1 g\u1eafng s\u1eed d\u1ee5ng Storytelling d\u00f9 l\u00e0 n\u1ed9i dung \u1edf c\u00e1c t\u1edd r\u01a1i, m\u1ea1ng x\u00e3 h\u1ed9i hay trang web. Doanh nghi\u1ec7p c\u0169ng s\u1ebd g\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin kh\u00e1ch h\u00e0ng n\u1ebfu nh\u01b0 h\u1ecd hi\u1ec3u c\u00e2u chuy\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00e0 t\u1eeb vi\u1ec7c g\u00e2y d\u1ef1ng l\u00f2ng tin, h\u00e0nh vi mua h\u00e0ng c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c thay \u0111\u1ed5i.<\/p>\n

Stephanie Riel \u2013 chuy\u00ean gia k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Riel Deal Marketing cho r\u1eb1ng \u201cStorytelling r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u B2B v\u00ec n\u00f3 gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch chia s\u1ebb c\u00e1c y\u1ebfu t\u1ed1 trong c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00ed d\u1ee5 nh\u01b0 l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng, v\u1ea5n \u0111\u1ec1 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, th\u00ec kh\u00e1ch h\u00e0ng v\u1eeba th\u1ea5u c\u1ea3m v\u1eeba hi\u1ec3u \u0111\u01b0\u1ee3c r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m h\u1ecd \u0111ang quan t\u00e2m.\u201d<\/p>\n

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S\u1ef1 kh\u00e1c nhau gi\u1eefa n\u1ed9i dung c\u00f3 Storytelling \u0111\u1ea1t hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng c\u00f3 Storytelling. (Ngu\u1ed3n: Elisedopson).<\/p>\n<\/div>\n

C\u00e2u chuy\u1ec7n gi\u00fap doanh nghi\u1ec7p tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7<\/span><\/h3>\n

Kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o t\u1ed1t h\u01a1n \u0111\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ri\u00eang m\u00ecnh. Suy cho c\u00f9ng, kh\u00f4ng ai c\u00f3 kh\u1ea3 n\u0103ng k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n c\u1ea3. V\u1eady t\u1ea1i sao kh\u00f4ng bi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t? Storytelling l\u00e0 y\u1ebfu t\u1ed1 m\u00e0 khi ng\u01b0\u1eddi ta nghe \u0111\u1ebfn c\u00e2u chuy\u1ec7n, h\u1ecd ph\u1ea3i ngh\u0129 ngay \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. N\u00f3 kh\u00f4ng th\u1ec3 gi\u1ed1ng v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c. N\u00f3 s\u1ebd ph\u1ea3i th\u1eadt \u0111\u1eb7c bi\u1ec7t v\u00e0 xu\u1ea5t ch\u00fang.<\/p>\n

\u0110i\u1ec1u g\u00ec l\u00e0m n\u00ean m\u1ed9t Storytelling \u0111\u1ea1t hi\u1ec7u qu\u1ea3?<\/span><\/h3>\n

Tr\u01b0\u1edbc khi m\u1ed7i ng\u01b0\u1eddi l\u00e0m Content b\u1eaft tay v\u00e0o vi\u1ebft, b\u1ea1n c\u1ea7n ph\u1ea3i n\u1eafm r\u00f5 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ed9t Storytelling \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t. M\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t s\u1ebd bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1:<\/p>\n

T\u00ednh gi\u1ea3i tr\u00ed: C\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n tr\u01b0\u1edbc h\u1ebft c\u1ea7n mang t\u00ednh gi\u1ea3i tr\u00ed v\u00e0 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc th\u01b0 gi\u00e3n sau nh\u1eefng gi\u1edd l\u00e0m vi\u1ec7c, gi\u1edd h\u1ecdc c\u0103ng th\u1eb3ng. Nh\u01b0 v\u1eady, h\u1ecd m\u1edbi \u0111\u1ee7 ki\u00ean nh\u1eabn \u0111\u1ec3 d\u1eebng l\u1ea1i v\u00e0 \u0111\u1ecdc h\u1ebft n\u1ed9i dung. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong khi tr\u00ean m\u1ea1ng c\u00f3 qu\u00e1 nhi\u1ec1u n\u1ed9i dung h\u00e0i h\u01b0\u1edbc v\u00e0 thu h\u00fat.
\nT\u00ednh li\u00ean quan: B\u1edfi v\u00ec qu\u00e1 t\u1eadp trung v\u00e0o t\u00ednh h\u00e0i h\u01b0\u1edbc gi\u1ea3i tr\u00ed n\u00ean \u0111\u00f4i khi doanh nghi\u1ec7p th\u01b0\u1eddng \u201c\u0111i qu\u00e1 xa\u201d v\u00e0 r\u1eddi h\u1eb3n ra kh\u1ecfi s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng khi kh\u00e1ch h\u00e0ng \u0111\u1ecdc n\u1ed9i dung, h\u1ecd kh\u00f4ng ph\u1ea3i th\u1ed1t l\u00ean r\u1eb1ng \u201cC\u00e1i n\u00e0y th\u00ec c\u00f3 li\u00ean quan g\u00ec?\u201d.
\nT\u00ednh \u0111\u1ed9c \u0111\u00e1o: C\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n kh\u00f4ng n\u00ean mang t\u00ednh \u201cx\u00e0o x\u00e1o\u201d t\u1eeb m\u1ed9t c\u00e2u chuy\u1ec7n c\u1ee7a doanh nghi\u1ec7p kh\u00e1c. N\u00f3 n\u00ean \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc, s\u00e1ng t\u1ea1o \u0111\u1ec3 mang n\u00e9t ri\u00eang c\u1ee7a m\u00ecnh.
\nT\u00ednh \u0111\u00e1ng nh\u1edb: Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd th\u1ea5y hay khi \u0111\u1ecdc xong c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n. Nh\u01b0ng nh\u01b0 v\u1eady l\u00e0 ch\u01b0a \u0111\u1ee7. H\u1ecd c\u00f2n c\u1ea7n nh\u1edb nh\u1eefng th\u00f4ng \u0111i\u1ec7p m\u00e0 b\u1ea1n truy\u1ec1n t\u1ea3i. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m Content.
\nT\u00ednh th\u1ef1c t\u1ebf: Li\u1ec7u khi nghe xong c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n, kh\u00e1ch h\u00e0ng c\u00f3 t\u00ecm th\u1ea5y ch\u00ednh m\u00ecnh trong \u0111\u00f3 hay kh\u00f4ng? N\u1ebfu h\u1ecd c\u00f3, ch\u1eafc ch\u1eafn h\u1ecd s\u1ebd th\u1ea5y c\u00e2u chuy\u1ec7n n\u00e0y hay v\u00e0 \u0111\u1eaft gi\u00e1. V\u00ed d\u1ee5 nh\u01b0 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n l\u00e0m h\u1ecd nh\u1edb v\u1ec1 nh\u1eefng ni\u1ec1m vui, n\u1ed7i bu\u1ed3n trong qu\u00e1 kh\u1ee9, nh\u1eafc h\u1ecd v\u1ec1 m\u1ed9t k\u1ef7 ni\u1ec7m, m\u1ed9t th\u00f3i quen m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 qu\u00ean.<\/p>\n

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Inbound Marketing – M\u00f4 h\u00ecnh marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay<\/p>\n

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Inbound Marketing l\u00e0 ph\u01b0\u01a1ng ph\u00e1p thu h\u00fat c\u1ea3 th\u1ebf gi\u1edbi v\u1ec1 ph\u00eda th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean:<\/p>\n

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    • Ch\u1ee7 \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c k\u00eanh c\u00f3 s\u1eb5n.<\/li>\n
    • Bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c.<\/li>\n
    • Gi\u00fap gi\u1ea3i quy\u1ebft lo l\u1eafng v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.<\/li>\n
    • Mang l\u1ea1i hi\u1ec7u qu\u1ea3 d\u00e0i h\u1ea1n, b\u1ec1n v\u1eefng v\u00e0 thu h\u1ed3i v\u1ed1n \u0111\u1ea7u t\u01b0 (ROI).<\/li>\n
    • D\u1eabn \u0111\u1ea7u ng\u00e0nh h\u00e0ng kinh doanh v\u1edbi n\u1ec1n t\u1ea3ng \u0111a k\u00eanh hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<\/li>\n
    • \n
        \n
      • 115-100<\/strong>\u00a0b\u00e0i vi\u1ebft b\u00e1n h\u00e0ng v\u00e0 b\u00e0i SEO hi\u1ec7u qu\u1ea3 m\u1ed7i th\u00e1ng.<\/li>\n
      • 130-500<\/strong>\u00a0b\u00e0i s\u01b0u t\u1ea7m bi\u00ean t\u1eadp chu\u1ea9n SEO, h\u00fat kh\u00e1ch m\u1ed7i th\u00e1ng.<\/li>\n
      • 100-1.000<\/strong>\u00a0t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c SEO t\u1ed5ng th\u1ec3 theo ng\u00e0nh h\u00e0ng li\u00ean t\u1ee5c.<\/li>\n
      • Thu h\u00fat 3.000 – 100.000<\/strong>\u00a0kh\u00e1ch truy c\u1eadp t\u1ef1 nhi\u00ean m\u1ed7i th\u00e1ng.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
        <\/div>\n<\/div>\n<\/div>\n

        4 c\u00e1ch \u0111\u1ec3 Storytelling \u0111\u1ea1t hi\u1ec7u qu\u1ea3 h\u01a1n<\/span><\/h2>\n

        C\u00e1ch 1: Hi\u1ec3u th\u1eadt r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/span><\/h3>\n

        Tr\u01b0\u1edbc khi l\u1ef1a ch\u1ecdn topic, ng\u01b0\u1eddi vi\u1ebft h\u00e3y hi\u1ec3u nh\u1eefng g\u00ec m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang quan t\u00e2m, nh\u1eefng m\u1ed1i b\u1eadn t\u00e2m c\u1ee7a h\u1ecd b\u00e2y gi\u1edd l\u00e0 g\u00ec. V\u00ec th\u1ebf b\u1ea1n n\u00ean c\u00f3 m\u1ed9t b\u1ea3n x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng th\u1eadt \u0111\u00fang v\u00e0 chi ti\u1ebft. B\u1ea1n c\u0169ng n\u00ean ghi nh\u1edb r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00f4i khi kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi \u0111\u1ecdc. Ng\u01b0\u1eddi \u0111\u1ecdc l\u00e0 ng\u01b0\u1eddi nh\u00ecn th\u1ea5y, \u0111\u1ecdc \u0111\u01b0\u1ee3c n\u1ed9i dung nh\u01b0ng h\u1ecd kh\u00f4ng c\u00f3 nhu c\u1ea7u mua h\u00e0ng. C\u00f2n kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi chi tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

        \n

        \u0110\u1ec3 Storytelling \u0111\u1ea1t hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u00e3. (Ngu\u1ed3n: Internet).<\/p>\n<\/div>\n

        M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi m\u00e0 b\u1ea1n nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c n\u1ebfu nh\u01b0 mu\u1ed1n hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5 nh\u01b0 kh\u00e1ch h\u00e0ng c\u00f3 c\u00f4ng vi\u1ec7c\/tr\u00ecnh \u0111\u1ed9 gi\u00e1o d\u1ee5c nh\u01b0 th\u1ebf n\u00e0o? H\u1ecd c\u00f3 m\u1ee9c thu nh\u1eadp, xu h\u01b0\u1edbng g\u00ec? Pain Point c\u1ee7a h\u1ecd l\u00e0 g\u00ec? M\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed9ng l\u1ef1c trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd l\u00e0 g\u00ec? H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng v\u00e0 v\u01b0\u1ee3t m\u1ee9c doanh thu \u0111\u1ec1u lu\u00f4n c\u1ed1 g\u1eafng duy tr\u00ec \u0111\u00e1nh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang cao c\u1ea5p s\u1ebd bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp cao trong cu\u1ed9c s\u1ed1ng v\u00e0 h\u1ecd th\u00edch n\u00e2ng cao gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n qua nh\u1eefng b\u1ed9 \u0111\u1ed3 l\u1ed9ng l\u1eaby m\u00e0 kh\u00f4ng ph\u1ea3i ai c\u0169ng mua \u0111\u01b0\u1ee3c.<\/p>\n

        C\u00e1ch 2: Ph\u1ea3n \u00e1nh c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n theo h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/h3>\n

        \u1ede m\u1ed7i th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau th\u00ec kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd c\u00f3 nh\u1eefng t\u00e2m l\u00fd kh\u00e1c nhau. H\u01a1n n\u1eefa, n\u1ed9i dung cho t\u1eebng giai \u0111o\u1ea1n c\u0169ng kh\u00f4ng n\u00ean gi\u1ed1ng nhau. K\u1ef9 thu\u1eadt Storytelling \u0111\u1ea1t hi\u1ec7u qu\u1ea3 n\u00ean n\u1eafm r\u00f5 Customer Journey (h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng). T\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u khi c\u1ea7n t\u0103ng nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, b\u1ea1n n\u00ean k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n A. Nh\u01b0ng \u0111\u1ebfn khi kh\u00e1ch h\u00e0ng s\u1eafp quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, b\u1ea1n l\u1ea1i ph\u1ea3i k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n B kh\u00e1c. V\u00e0 r\u1ed3i cho \u0111\u1ebfn khi b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i v\u1edbi s\u1ea3n ph\u1ea9m, th\u00ec b\u1ea1n n\u00ean k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n C th\u1ee9 3.<\/p>\n

        C\u0169ng b\u1edfi \u1edf m\u1ed7i giai \u0111o\u1ea1n kh\u00e1c nhau, kh\u00e1ch h\u00e0ng s\u1ebd t\u00f2 m\u00f2, th\u1eafc m\u1eafc v\u1ec1 nh\u1eefng \u0111i\u1ec1u kh\u00e1c nhau. H\u1ecd c\u00f2n c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng b\u1edfi nh\u1eefng c\u00e2u chuy\u1ec7n kh\u00f4ng gi\u1ed1ng nhau n\u1eefa. V\u00ec v\u1eady, kh\u00f4ng n\u00ean d\u00f9ng 1 c\u00e2u chuy\u1ec7n cho t\u1ea5t c\u1ea3. \u0110\u1ec3 m\u1edf r\u1ed9ng kh\u00e1ch h\u00e0ng v\u00e0 n\u00edu k\u00e9o kh\u00e1ch h\u00e0ng trung th\u00e0nh, b\u1ea1n n\u00ean c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi Customer Journey.<\/p>\n

        C\u00e1ch 3: S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/h3>\n

        B\u1ea1n \u0111\u00e3 c\u00f3 \u00fd t\u01b0\u1edfng trong \u0111\u1ea7u v\u00e0 b\u1ea1n bi\u1ebft n\u01a1i b\u1ea1n s\u1ebd \u0111\u1ecbnh v\u1ecb c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh trong h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi mua. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n vi\u1ebft m\u1ed9t c\u00e2u chuy\u1ec7n m\u00e0 kh\u00e1n gi\u1ea3 th\u1ef1c s\u1ef1 \u0111\u1ecdc? Ng\u00e0y nay, m\u1ecdi ng\u01b0\u1eddi ch\u1ec9 d\u00e0nh 37 gi\u00e2y \u0111\u1ec3 \u0111\u1ecdc m\u1ed9t \u0111o\u1ea1n n\u1ed9i dung tr\u1ef1c tuy\u1ebfn. S\u1ebd th\u1eadt t\u1ec7 n\u1ebfu nh\u01b0 b\u1ea1n \u0111\u01b0a qu\u00e1 nhi\u1ec1u nh\u1eefng t\u1eeb ng\u1eef h\u1ecdc thu\u1eadt, nh\u1eefng ng\u00f4n t\u1eeb ch\u1ec9 b\u1ea1n hi\u1ec3u v\u00e0o trong n\u1ed9i dung. C\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n n\u00ean mang m\u1ed9t gi\u1ecdng \u0111i\u1ec7u g\u1ea7n g\u0169i, m\u1ed9t ng\u00f4n ng\u1eef qu\u1ea7n ch\u00fang s\u00e2u s\u1eafc. Nh\u1eefng th\u00f4ng tin n\u00e0y c\u0169ng \u0111\u00e3 ho\u00e0n to\u00e0n c\u00f3 trong b\u1ea3n v\u1ebd ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

        V\u00ed d\u1ee5, v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p th\u00ec b\u1ea1n n\u00ean s\u1eed d\u1ee5ng gi\u1ecdng \u0111i\u1ec7u trang tr\u1ecdng l\u1ecbch s\u1ef1, b\u1edfi kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi nh\u00e3 nh\u1eb7n tinh t\u1ebf. C\u00f2n th\u01b0\u01a1ng hi\u1ec7u b\u00ecnh d\u00e2n h\u01a1n th\u00ec c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u1ecba ph\u01b0\u01a1ng, tr\u1ebb trung cho ph\u00f9 h\u1ee3p.<\/p>\n

        \n

        H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng ng\u00f4n ng\u1eef c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 Storytelling \u0111\u1ea1t hi\u1ec7u qu\u1ea3. (Ngu\u1ed3n: Internet).<\/p>\n<\/div>\n

        C\u00e1ch 4: Th\u00eam nh\u1eefng d\u1eef li\u1ec7u li\u00ean quan v\u00e0 mang t\u00ednh h\u1ed7 tr\u1ee3<\/span><\/h3>\n

        Khi k\u1ec3 chuy\u1ec7n, h\u00e3y cho ng\u01b0\u1eddi \u0111\u1ecdc bi\u1ebft r\u1eb1ng h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t bi\u1ebft \u0111\u1ebfn\/s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ng\u01b0\u1eddi l\u00e0m Content c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng case study kh\u00e1c, nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c \u0111\u1ec3 li\u00ean k\u1ebft v\u1ec1 v\u1edbi c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y v\u1eeba l\u00e0m cho c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n \u0111\u00fang h\u01a1n, v\u1eeba t\u1ea1o \u0111\u1ed9 tin c\u1eady \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi \u0111\u1ecdc c\u00f2n th\u1ea5y \u0111\u1ed3ng c\u1ea3m khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhu c\u1ea7u cho c\u1ea3 1 c\u1ed9ng \u0111\u1ed3ng. V\u00ed d\u1ee5 nh\u01b0, s\u1ea3n ph\u1ea9m s\u1eefa tr\u1ebb em A s\u1ebd gi\u00fap c\u00e1c h\u1ed9i b\u00e0 m\u1eb9 b\u1ec9m s\u1eefa kh\u00f4ng c\u00f2n lo v\u1ec1 vi\u1ec7c d\u1eady th\u00ec s\u1edbm, ph\u00e1t tri\u1ec3n qu\u00e1 nhanh c\u1ee7a con c\u00e1i m\u00ecnh.<\/p>\n

        K\u1ebft lu\u1eadn<\/span><\/h2>\n

        C\u00f3 l\u1ebd, \u0111\u1ec3 \u0111\u01b0a ra m\u1ed9t c\u00f4ng th\u1ee9c h\u1ee3p l\u00fd nh\u1ea5t, th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 Content Marketing = X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n thi\u1ebft th\u1ef1c + \u0110\u00e1nh tr\u00fang v\u00e0o Pain Point c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y th\u1eadt c\u1ea9n tr\u1ecdng khi l\u00e0m Storytelling, b\u1edfi n\u1ebfu n\u00f3 kh\u00f4ng gi\u00fap \u00edch \u0111\u01b0\u1ee3c cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, th\u00ec n\u00f3 s\u1ebd l\u00e0m m\u1ea5t th\u1eddi gian \u0111\u1ec3 ngh\u0129 ra n\u1ed9i dung m\u1edbi. Tr\u00ean \u0111\u00e2y l\u00e0 4 c\u00e1ch c\u0169ng nh\u1eefng c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p Storytelling \u0111\u1ea1t hi\u1ec7u qu\u1ea3. MarketingAI hi v\u1ecdng nh\u1eefng ng\u01b0\u1eddi l\u00e0m Content s\u1ebd nghi\u00ean c\u1ee9u th\u1eadt k\u1ef9 \u0111\u1ec3 t\u1ef1 vi\u1ebft n\u00ean nh\u1eefng c\u00e2u chuy\u1ec7n hay ho, th\u00fa v\u1ecb v\u00e0 b\u1ed5 \u00edch.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Storytelling hay c\u00f2n g\u1ecdi l\u00e0 h\u00ecnh th\u1ee9c k\u1ec3 chuy\u1ec7n l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. K\u1ec3 chuy\u1ec7n sai c\u00e1ch s\u1ebd khi\u1ebfn b\u1ea1n m\u1ea5t \u0111i ph\u00e2n n\u1eeda kh\u00e1ch h\u00e0ng trong khi n\u1ebfu l\u00e0m \u0111\u00fang s\u1ebd t\u0103ng \u0111\u01b0\u1ee3c t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00ec v\u1eady, hi\u1ec3u […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,232],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5564"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5564"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5564\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}