{"id":55642,"date":"2023-12-20T15:24:45","date_gmt":"2023-12-20T08:24:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/noi-dung-truc-quan-suc-manh-xet-tren-khia-canh-tam-ly.html"},"modified":"2023-12-20T15:24:45","modified_gmt":"2023-12-20T08:24:45","slug":"noi-dung-truc-quan-suc-manh-xet-tren-khia-canh-tam-ly","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/noi-dung-truc-quan-suc-manh-xet-tren-khia-canh-tam-ly.html","title":{"rendered":"N\u1ed9i dung tr\u1ef1c quan: S\u1ee9c m\u1ea1nh x\u00e9t tr\u00ean kh\u00eda c\u1ea1nh t\u00e2m l\u00fd"},"content":{"rendered":"<div id=\"test\">N\u1ed9i dung tr\u1ef1c quan v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng marketing h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay sau khi ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i trong n\u0103m 2015. N\u1ed9i dung tr\u1ef1c quan c\u00f3 m\u1eb7t \u1edf kh\u1eafp m\u1ecdi n\u01a1i, gi\u00fap kinh doanh tr\u1ef1c tuy\u1ebfn t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>Tuy nhi\u00ean, c\u00e1c marketer \u0111\u00e3 c\u00f3 m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng n\u1ed9i dung tr\u1ef1c quan \u0111\u1ec3 c\u1ea3i thi\u1ec7n l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn, t\u01b0\u01a1ng t\u00e1c v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 doanh thu hay ch\u01b0a? H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n nh\u1ea5t: T\u1ea1i sao n\u1ed9i dung tr\u1ef1c quan n\u00ean \u0111\u01b0\u1ee3c bao g\u1ed3m trong chi\u1ebfn l\u01b0\u1ee3c marketing?<\/p>\n<ul>\n<li>N\u1ed9i dung tr\u1ef1c quan k\u00e8m m\u00e0u s\u1eafc ph\u00f9 h\u1ee3p t\u0103ng \u00fd \u0111\u1ecbnh \u0111\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean 80%.<\/li>\n<li>N\u1ed9i dung c\u00f3 h\u00ecnh \u1ea3nh t\u0103ng t\u1ef7 l\u1ec7 xem l\u00ean 94%.<\/li>\n<li>N\u1ed9i dung \u0111\u01b0\u1ee3c tr\u1ef1c quan h\u00f3a thu th\u1eadp nhi\u1ec1u backlink h\u01a1n b\u1ea5t c\u1ee9 h\u00ecnh th\u1ee9c n\u1ed9i dung n\u00e0o kh\u00e1c.<\/li>\n<li>C\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 h\u00ecnh \u1ea3nh thu h\u00fat l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c l\u00ean 180%.<\/li>\n<li>M\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n 85% sau khi xem m\u1ed9t video v\u1ec1 n\u00f3.<\/li>\n<\/ul>\n<div id=\"attachment_12070\" style=\"width: 706px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12070 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/visual-content-1.jpg\" alt=\"N\u1ed9i dung tr\u1ef1c quan d\u1ec5 ti\u1ebfp nh\u1eadn\" width=\"696\" height=\"280\" title=\"visual-content-1\"><\/p>\n<p class=\"wp-caption-text\">N\u1ed9i dung tr\u1ef1c quan d\u1ec5 ti\u1ebfp nh\u1eadn v\u00e0 d\u1ec5 ghi nh\u1edb.<\/p>\n<\/div>\n<p>N\u00f3i chung, con ng\u01b0\u1eddi ch\u1ecbu t\u00e1c \u0111\u1ed9ng l\u1edbn t\u1eeb n\u1ed9i dung tr\u1ef1c quan: 90% th\u00f4ng tin \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1edbi n\u00e3o b\u1ed9 \u1edf d\u01b0\u1edbi d\u1ea1ng tr\u1ef1c quan, c\u00e1c b\u00e0i thuy\u1ebft tr\u00ecnh c\u00f3 n\u1ed9i dung tr\u1ef1c quan thuy\u1ebft ph\u1ee5c h\u01a1n 43% v\u00e0 65% trong s\u1ed1 ch\u00fang ta l\u00e0 nh\u1eefng ng\u01b0\u1eddi h\u1ecdc b\u1eb1ng h\u00ecnh \u1ea3nh. Tr\u00ean th\u1ef1c t\u1ebf, 93% c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i t\u1ed3n t\u1ea1i d\u01b0\u1edbi d\u1ea1ng phi ng\u00f4n ng\u1eef. H\u00ecnh \u1ea3nh tr\u1ef1c quan thu h\u00fat s\u1ef1 ch\u00fa \u00fd, l\u00e0m c\u1ea3m x\u00fac th\u00eam m\u1ea1nh m\u1ebd v\u00e0 \u1ea3nh h\u01b0\u1edfng t\u1edbi th\u00e1i \u0111\u1ed9 c\u1ee7a ch\u00fang ta.<\/p>\n<ul>\n<li>N\u00e3o b\u1ed9 x\u1eed l\u00fd n\u1ed9i dung tr\u1ef1c quan nhanh g\u1ea5p 60.000 l\u1ea7n so v\u1edbi n\u1ed9i dung thu\u1ea7n ch\u1eef.<\/li>\n<li>40% ch\u00fang ta ph\u1ea3n h\u1ed3i v\u1edbi h\u00ecnh \u1ea3nh t\u1ed1t h\u01a1n ch\u1eef vi\u1ebft.<\/li>\n<li>50% ch\u00fang ta c\u00f3 n\u00e3o b\u1ed9 ho\u1ea1t \u0111\u1ed9ng \u0111\u1eb7c bi\u1ec7t t\u00edch c\u1ef1c khi x\u1eed l\u00fd h\u00ecnh \u1ea3nh.<\/li>\n<li>Nh\u1eefng c\u00f4ng ty s\u1eed d\u1ee5ng infographic thu h\u00fat l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n trung b\u00ecnh 12%.<\/li>\n<\/ul>\n<p>N\u1ed9i dung tr\u1ef1c quan thu h\u00fat l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c l\u1edbn v\u00e0 \u0111i\u1ec1u n\u00e0y x\u00e9t v\u1ec1 m\u1eb7t khoa h\u1ecdc, v\u1ed1n l\u00e0 y\u1ebfu t\u1ed1 t\u00e2m l\u00fd \u0111\u01a1n gi\u1ea3n.<\/p>\n<h2 id=\"1-noi-dung-truc-quan-can-cu-ve-mat-toan-hoc\">N\u1ed9i dung tr\u1ef1c quan c\u0103n c\u1ee9 v\u1ec1 m\u1eb7t to\u00e1n h\u1ecdc<\/h2>\n<p>M\u1eaft ng\u01b0\u1eddi c\u1ea3m nh\u1eadn m\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh \u1ee9ng d\u1ee5ng nguy\u00ean t\u1eafc to\u00e1n h\u1ecdc \u0111\u1eb7c bi\u1ec7t thu h\u00fat b\u1edfi s\u1ef1 c\u00e2n x\u1ee9ng v\u00e0 t\u1ef7 l\u1ec7 ho\u00e0n h\u1ea3o. Xu\u1ea5t hi\u1ec7n m\u1ecdi n\u01a1i trong t\u1ef1 nhi\u00ean, nh\u1eefng h\u00ecnh \u1ea3nh k\u1ec3 tr\u00ean mang hi\u1ec7u \u1ee9ng sinh h\u1ecdc gi\u00fap l\u00e0m gi\u1ea3m c\u0103ng th\u1eb3ng v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u1eadp trung. Nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u1ec1 m\u1eb7t t\u00e2m l\u00fd h\u1ecdc \u0111\u1ed1i v\u1edbi c\u00e1c h\u00ecnh \u1ea3nh n\u00e0y d\u1ef1a tr\u00ean c\u00e1c tr\u00ecnh t\u1ef1 to\u00e1n h\u1ecdc \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch b\u1edfi m\u1eaft ng\u01b0\u1eddi, do \u0111\u00f3, kh\u1ea3 n\u0103ng c\u1ee7a n\u00e3o trong vi\u1ec7c qu\u00e9t v\u00e0 ph\u00e2n t\u00edch ch\u00fang nhanh h\u01a1n, ti\u1ec1m th\u1ee9c t\u1ef1 \u0111\u1ed9ng th\u1eeba nh\u1eadn nh\u1eefng h\u00ecnh \u1ea3nh n\u00e0y nh\u01b0 m\u1ed9t c\u00e1ch th\u1ec3 hi\u1ec7n ho\u00e0n h\u1ea3o.<\/p>\n<p>T\u1ef7 l\u1ec7 v\u00e0ng v\u00e0 d\u00e3y s\u1ed1 Fibonacci l\u00e0 nh\u1eefng nguy\u00ean t\u1eafc ti\u00eau bi\u1ec3u nh\u1ea5t v\u1ec1 m\u1eb7t to\u00e1n h\u1ecdc gi\u1ea3i th\u00edch v\u00ec sao h\u00ecnh \u1ea3nh tr\u1ef1c quan c\u00f3 m\u1ed9t s\u1ee9c m\u1ea1nh to l\u1edbn trong marketing v\u00e0 minh h\u1ecda v\u1edbi nguy\u00ean t\u1eafc \u201c\u2153\u201d.<\/p>\n<h3 id=\"1-1-day-so-fibonacci\">D\u00e3y s\u1ed1 Fibonacci<\/h3>\n<p>Khi s\u1ed1 ti\u1ebfp theo trong d\u00e3y s\u1ed1 l\u00e0 t\u1ed5ng c\u1ee7a hai s\u1ed1 \u0111\u1ee9ng tr\u01b0\u1edbc, ch\u00fang ta s\u1ebd c\u00f3 d\u00e3y s\u1ed1 Fibonacci: 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55\u2026<\/p>\n<ul>\n<li>0+1 = 1<\/li>\n<li>1+1 = 2<\/li>\n<li>1+2 = 3<\/li>\n<li>2+3 = 5<\/li>\n<li>5+3= 8<\/li>\n<\/ul>\n<p>D\u00e3y s\u1ed1 Fibonacci \u0111\u01b0\u1ee3c coi l\u00e0 m\u00f4 h\u00ecnh ti\u00eau bi\u1ec3u trong c\u1ea3 to\u00e1n h\u1ecdc l\u1eabn thi\u1ebft k\u1ebf. N\u1ebfu b\u1ea1n l\u1ea5y m\u1ed9t s\u1ed1 b\u1ea5t k\u1ef3 trong d\u00e3y chia cho s\u1ed1 \u0111\u1ee9ng tr\u01b0\u1edbc, \u0111\u00e1p s\u1ed1 s\u1ebd l\u00e0 con s\u1ed1 v\u00e0ng t\u1ea1o n\u00ean h\u00ecnh ch\u1eef nh\u1eadt v\u00e0ng \u2013 m\u1ed9t h\u00ecnh d\u1ea1ng hi\u1ec7n di\u1ec7n r\u1ea5t nhi\u1ec1u trong ngh\u1ec7 thu\u1eadt, t\u1ef1 nhi\u00ean v\u00e0 ki\u1ebfn tr\u00fac. Con s\u1ed1 v\u00e0ng l\u00e0 1,618.<\/p>\n<ul>\n<li>8\/5 = 1,6<\/li>\n<li>5\/3 = 1,67<\/li>\n<li>3\/2 = 1,5<\/li>\n<\/ul>\n<p>M\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh d\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u v\u1ec1 \u1ee9ng d\u1ee5ng d\u00e3y s\u1ed1 Fibonacci:<\/p>\n<div id=\"attachment_12052\" style=\"width: 534px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12052 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/gp-3.png\" alt=\"\u1ee8ng d\u1ee5ng d\u00e3y s\u1ed1 Fibonacci \u0111\u1ec3 t\u1ea1o n\u1ed9i dung tr\u1ef1c quan\" width=\"524\" height=\"738\" title=\"gp-3\"><\/p>\n<p class=\"wp-caption-text\">\u1ee8ng d\u1ee5ng d\u00e3y s\u1ed1 Fibonacci t\u1eeb\u00a0v\u1ebd ch\u00e2n dung\u2026<\/p>\n<\/div>\n<div id=\"attachment_12053\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12053 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/bi-an-ve-day-fibonacci-va-ti-le-vang-than-thanh-trong-van-vat.jpg\" alt=\"Pathenon\" width=\"640\" height=\"480\" title=\"bi-an-ve-day-fibonacci-va-ti-le-vang-than-thanh-trong-van-vat\"><\/p>\n<p class=\"wp-caption-text\">\u2026cho \u0111\u1ebfn ki\u1ebfn tr\u00fac<\/p>\n<\/div>\n<h3 id=\"1-2-ty-le-vang\">T\u1ef7 l\u1ec7 v\u00e0ng<\/h3>\n<p>S\u1eed d\u1ee5ng r\u1ea5t r\u1ed9ng r\u00e3i trong thi\u1ebft k\u1ebf, ki\u1ebfn tr\u00fac v\u00e0 k\u1ef9 thu\u1eadt, t\u1ef7 l\u1ec7 v\u00e0ng c\u00f3 \u0111\u1ecbnh ngh\u0129a nh\u01b0 sau: hai \u0111\u1ea1i l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00f3 \u201ct\u1ef7 l\u1ec7 v\u00e0ng\u201d n\u1ebfu t\u1ef7 s\u1ed1 gi\u1eefa t\u1ed5ng c\u1ee7a c\u00e1c \u0111\u1ea1i l\u01b0\u1ee3ng \u0111\u00f3 v\u1edbi \u0111\u1ea1i l\u01b0\u1ee3ng l\u1edbn h\u01a1n b\u1eb1ng t\u1ef7 s\u1ed1 gi\u1eefa \u0111\u1ea1i l\u01b0\u1ee3ng l\u1edbn h\u01a1n v\u1edbi \u0111\u1ea1i l\u01b0\u1ee3ng nh\u1ecf h\u01a1n. V\u1eady, t\u1ef7 l\u1ec7 v\u00e0ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng th\u1ebf n\u00e0o trong n\u1ed9i dung tr\u1ef1c quan?<\/p>\n<ul>\n<li>Ki\u1ec3m tra xem h\u00ecnh \u1ea3nh \u0111\u00e3 \u1edf t\u1ef7 l\u1ec7 v\u00e0ng hay ch\u01b0a. Chia chi\u1ec1u ngang c\u1ee7a h\u00ecnh \u1ea3nh cho chi\u1ec1u d\u1ecdc. N\u1ebfu \u0111\u00e1p s\u1ed1 l\u00e0 1,618 ho\u1eb7c 0,618, h\u00ecnh \u1ea3nh n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 ho\u00e0n h\u1ea3o. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 m\u1ed9t b\u1ee9c \u1ea3nh k\u00edch th\u01b0\u1edbc 647\u00d7400: k\u1ebft qu\u1ea3 647\/400=1,617 v\u00e0 400\/647=0,616, ngh\u0129a l\u00e0 h\u00ecnh \u1ea3nh n\u00e0y \u0111\u1ea1t k\u00edch th\u01b0\u1edbc t\u1ed1i \u01b0u.<\/li>\n<li>T\u00ednh to\u00e1n k\u00edch th\u01b0\u1edbc ph\u00f9 h\u1ee3p cho \u1ea3nh. V\u00ed d\u1ee5, h\u00ecnh \u1ea3nh c\u00f3 chi\u1ec1u d\u1ecdc 350 pixels, b\u1ea1n l\u1ea5y 350 x 1,618 = 566, v\u1eady chi\u1ec1u ngang t\u1ed1t nh\u1ea5t cho h\u00ecnh \u1ea3nh l\u00e0 566 pixels.<\/li>\n<\/ul>\n<div id=\"attachment_12069\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12069\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/18pvvn3hr0e77jpg.jpg\" alt=\"T\u1ef7 l\u1ec7 v\u00e0ng c\u1ee7a logo Apple\" width=\"730\" height=\"411\" title=\"18pvvn3hr0e77jpg\"><\/p>\n<p class=\"wp-caption-text\">Logo Apple \u1ee9ng d\u1ee5ng D\u00e3y s\u1ed1 Fibonacci v\u00e0 T\u1ef7 l\u1ec7 v\u00e0ng<\/p>\n<\/div>\n<h3 id=\"1-3-nguyen-tac-1-3\">Nguy\u00ean t\u1eafc\u00a01\/3<\/h3>\n<p>Nhi\u1ebfp \u1ea3nh gia l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1eafm r\u00f5 nguy\u00ean t\u1eafc n\u00e0y nh\u1ea5t. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ch\u1ee5p \u1ea3nh sao cho \u0111\u1ed3ng b\u1ed9 nh\u1eefng b\u1ee9c \u1ea3nh \u0111\u1ed1i v\u1edbi m\u1eaft ng\u01b0\u1eddi, gi\u00fap ch\u00fang tr\u1edf n\u00ean d\u1ec5 nh\u00ecn h\u01a1n. S\u1ebd kh\u00f4ng qu\u00e1 n\u1ebfu n\u00f3i r\u1eb1ng 1\/3\u00a0l\u00e0 quy t\u1eafc kinh \u0111i\u1ec3n v\u1ec1 b\u1ed1 c\u1ee5c trong nhi\u1ebfp \u1ea3nh. Quy t\u1eafc 1\/3\u00a0t\u1ea1o b\u1edfi 2 \u0111\u01b0\u1eddng c\u1eaft ngang v\u00e0 2 \u0111\u01b0\u1eddng c\u1eaft d\u1ecdc, chia khung h\u00ecnh ra th\u00e0nh 9 ph\u1ea7n b\u1eb1ng nhau. C\u00e1c \u0111\u01b0\u1eddng c\u1eaft d\u1ecdc g\u1ecdi l\u00e0 c\u00e1c \u201c\u0111\u01b0\u1eddng d\u1ecdc m\u1ea1nh\u201d, c\u00e1c \u0111\u01b0\u1eddng c\u1eaft ngang g\u1ecdi l\u00e0 c\u00e1c \u201c\u0111\u01b0\u1eddng ngang m\u1ea1nh\u201d hay c\u00e1c \u201c\u0111\u01b0\u1eddng ch\u00e2n tr\u1eddi\u201d, ch\u00fang giao nhau t\u1ea1i 4 \u0111i\u1ec3m (\u0111\u00e1nh d\u1ea5u \u0111\u1ecf) g\u1ecdi l\u00e0 c\u00e1c \u201c\u0111i\u1ec3m m\u1ea1nh\u201d.<\/p>\n<div id=\"attachment_12054\" style=\"width: 586px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12054 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/01_07cf1.jpg\" alt=\"\u1ee8ng d\u1ee5ng t\u1ef7 l\u1ec7 1\/3 \u0111\u1ec3 t\u1ea1o n\u1ed9i dung tr\u1ef1c quan\" width=\"576\" height=\"384\" title=\"01_07cf1\"><\/p>\n<p class=\"wp-caption-text\">B\u1ed1 c\u1ee5c 1\/3<\/p>\n<\/div>\n<p>M\u1ed9t t\u1ea5m \u1ea3nh tu\u00e2n th\u1ee7 theo quy t\u1eafc 1\/3\u00a0l\u00e0 khi \u0111i\u1ec3m nh\u1ea5n c\u1ee7a ch\u1ee7 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o c\u00e0ng nhi\u1ec1u c\u00e1c \u0111\u01b0\u1eddng m\u1ea1nh v\u00e0 \u0111i\u1ec3m m\u1ea1nh c\u00e0ng t\u1ed1t, ph\u1ea7n h\u1eadu c\u1ea3nh n\u1ebfu c\u00f3 \u0111\u01b0\u1eddng ch\u00e2n tr\u1eddi th\u00ec \u0111\u01b0\u1eddng ch\u00e2n tr\u1eddi n\u00e0y n\u1eb1m song song ho\u1eb7c tr\u00f9ng kh\u1edbp v\u1edbi 1 trong 2 \u0111\u01b0\u1eddng ngang m\u1ea1nh.<\/p>\n<div id=\"attachment_12055\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12055 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/02_d1028.jpg\" alt=\"\u0110\u01b0\u1eddng ch\u00e2n tr\u1eddi \u0111\u1eb7t song song v\u00e0 g\u1ea7n s\u00e1t v\u1edbi \u0111\u01b0\u1eddng ngang m\u1ea1nh ph\u00eda tr\u00ean.\" width=\"600\" height=\"396\" title=\"02_d1028\"><\/p>\n<p class=\"wp-caption-text\">\u0110\u01b0\u1eddng ch\u00e2n tr\u1eddi \u0111\u1eb7t song song v\u00e0 g\u1ea7n s\u00e1t v\u1edbi \u0111\u01b0\u1eddng ngang m\u1ea1nh ph\u00eda tr\u00ean.<\/p>\n<\/div>\n<h2 id=\"2-ap-dung-tam-ly-hoc-ve-mau-sac\">\u00c1p d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc v\u1ec1 m\u00e0u s\u1eafc<\/h2>\n<p>T\u00e2m l\u00fd h\u1ecdc v\u00e0 l\u00fd thuy\u1ebft v\u1ec1 m\u00e0u s\u1eafc c\u01a1 b\u1ea3n r\u1ea5t quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c marketer: m\u00e0u s\u1eafc t\u00e1c \u0111\u1ed9ng t\u1edbi c\u1ea3m x\u00fac v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a ch\u00fang ta, v\u00ec v\u1eady m\u00e0u s\u1eafc c\u00f3 th\u1ec3 khi\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean n\u1ed5i b\u1eadt, c\u0169ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p marketing theo h\u01b0\u1edbng ti\u00eau c\u1ef1c. M\u00e0u s\u1eafc \u1ea3nh h\u01b0\u1edfng t\u1edbi h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch h\u1ecd ra quy\u1ebft \u0111\u1ecbnh. V\u00ed d\u1ee5, m\u1ed9t b\u1ea3n b\u00e1o c\u00e1o c\u1ee7a WishPond cho bi\u1ebft t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a h\u1ecd t\u0103ng th\u00eam 14.5% sau khi h\u1ecd \u0111\u1ed5i m\u00e0u n\u00fat CTA t\u1eeb v\u00e0ng sang xanh l\u00e1 c\u00e2y nguy\u00ean b\u1ea3n. \u0110\u1ed3ng th\u1eddi, l\u00e0m cho hai li\u00ean k\u1ebft t\u01b0\u01a1ng ph\u1ea3n v\u1edbi nhau v\u1ec1 m\u00e0u s\u1eafc d\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ef1 gia t\u0103ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 60% trong chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc v\u1ec1 m\u00e0u s\u1eafc trong marketing nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<h3 id=\"2-1-nhat-quan-giua-bo-loc-va-mau-sac\">Nh\u1ea5t qu\u00e1n gi\u1eefa b\u1ed9 l\u1ecdc v\u00e0 m\u00e0u s\u1eafc<\/h3>\n<p>S\u1ef1 l\u1ef1a ch\u1ecdn m\u00e0u s\u1eafc trong n\u1ed9i dung tr\u1ef1c quan r\u1ea5t c\u00f3 \u1ea3nh h\u01b0\u1edfng b\u1edfi m\u00e0u s\u1eafc c\u00f3 nh\u1eefng s\u1eafc th\u00e1i c\u1ea3m x\u00fac kh\u00e1c nhau. H\u00e3y s\u1eed d\u1ee5ng m\u00e0u s\u1eafc \u0111\u1ed3ng nh\u1ea5t \u0111\u1ec3 g\u1ee3i l\u00ean c\u1ea3m x\u00fac c\u1ee5 th\u1ec3\u00a0trong n\u1ed9i dung.<\/p>\n<ul>\n<li>\u0110\u1ecf: t\u00ednh c\u1ea5p thi\u1ebft, quan tr\u1ecdng, n\u0103ng l\u01b0\u1ee3ng b\u1ec1n b\u1ec9<\/li>\n<li>H\u1ed3ng: l\u00e3ng m\u1ea1n, n\u1eef t\u00ednh, th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn ph\u1ee5 n\u1eef<\/li>\n<li>T\u00eda: nh\u1eb9 nh\u00e0ng, \u0111i\u1ec1m t\u0129nh, tr\u1ef1c gi\u00e1c v\u00e0 tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng<\/li>\n<li>Xanh lam: tin t\u01b0\u1edfng, s\u1ef1 an to\u00e0n, s\u1ef1 b\u00ecnh t\u0129nh, b\u00ecnh y\u00ean, trung th\u1ef1c, th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c ng\u00e2n h\u00e0ng s\u1eed d\u1ee5ng<\/li>\n<li>Xanh l\u00e1: li\u00ean quan t\u1edbi s\u1ee9c kh\u1ecfe, th\u00e2n thi\u1ec7n v\u1edbi m\u1eaft nh\u1ea5t, th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 di\u1ec5n t\u1ea3 s\u1ee9c kh\u1ecfe, s\u1ef1 h\u1ea1nh ph\u00fac<\/li>\n<li>V\u00e0ng: l\u1ea1c quan, tu\u1ed5i tr\u1ebb, vui nh\u1ed9n, h\u00e0i h\u01b0\u1edbc, s\u00e1ng l\u00e1ng, tr\u00ed tu\u1ec7, logic v\u00e0 s\u00e1ng t\u1ea1o<\/li>\n<li>Cam: k\u00edch th\u00edch s\u00e1ng t\u1ea1o, n\u0103ng su\u1ea5t, thu h\u00fat ch\u00fa \u00fd.<\/li>\n<\/ul>\n<div id=\"attachment_12056\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12056\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Screenshot-222-e1496766540765.png\" alt=\"M\u00e0u xanh lam th\u1ec3 hi\u1ec7n s\u1ef1 tin t\u01b0\u1edfng\" width=\"730\" height=\"321\" title=\"Screenshot-222-e1496766540765\"><\/p>\n<p class=\"wp-caption-text\">S\u1ef1 tin t\u01b0\u1edfng lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c Subiz \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u<\/p>\n<\/div>\n<p>V\u1ec1 c\u00e1c b\u1ed9 l\u1ecdc \u1ea3nh, ch\u00fang cung c\u1ea5p c\u1ea3m gi\u00e1c v\u1ec1 s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 khi\u1ebfn c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft h\u01a1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<h3 id=\"2-2-thiet-lap-bang-mau-va-phong-chu\">Thi\u1ebft l\u1eadp b\u1ea3ng m\u00e0u v\u00e0 ph\u00f4ng ch\u1eef<\/h3>\n<p>C\u00f9ng v\u1edbi khung m\u1eabu (template) v\u00e0 b\u1ed9 l\u1ecdc \u1ea3nh, \u0111\u00e2y l\u00e0 2 trong s\u1ed1 4 nh\u00e2n t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong thi\u1ebft k\u1ebf tr\u1ef1c quan \u0111\u1ec3 m\u00f4 t\u1ea3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 nh\u1eadn bi\u1ebft. N\u1ebfu quan t\u00e2m t\u1edbi t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp b\u1ea3ng m\u00e0u ph\u00f9 h\u1ee3p. H\u00ecnh \u1ea3nh d\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn d\u00f9ng m\u00e0u s\u1eafc \u0111\u1ec3 kh\u01a1i g\u1ee3i m\u1ed9t s\u1ed1 c\u1ea3m x\u00fac nh\u1ea5t \u0111\u1ecbnh t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n<div id=\"attachment_12071\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12071\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/LogoColours.jpg\" alt=\"M\u00f9a s\u1eafc logo c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\" width=\"730\" height=\"819\" title=\"LogoColours\"><\/p>\n<p class=\"wp-caption-text\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng s\u1eed d\u1ee5ng m\u00e0u s\u1eafc nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<\/div>\n<h2 id=\"3-suc-manh-cua-phan-chu\">S\u1ee9c m\u1ea1nh c\u1ee7a ph\u1ea7n ch\u1eef<\/h2>\n<p>N\u1ed9i dung tr\u1ef1c quan th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c marketing nh\u01b0ng kh\u00f4ng thay th\u1ebf ho\u00e0n to\u00e0n ph\u1ea7n ch\u1eef. Do \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa ch\u1eef v\u00e0 h\u00ecnh v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u01b0u \u00fd v\u1ec1 typography (t\u1eeb gh\u00e9p b\u1edfi \u201ctypo\u201d (ch\u1eef) \u201cv\u00e0 graphic\u201d (\u0111\u1ed3 h\u1ecda) di\u1ec5n t\u1ea3 ngh\u1ec7 thu\u1eadt s\u1eafp \u0111\u1eb7t v\u00e0 k\u1ef9 thu\u1eadt gh\u00e9p ch\u1eef trong in \u1ea5n) b\u1edfi n\u00f3 \u0111em \u0111\u1ebfn nh\u1eefng \u1ea5n t\u01b0\u1ee3ng tr\u1ef1c quan \u0111\u1ea7u ti\u00ean v\u1ec1 ph\u1ea7n ch\u1eef c\u1ee7a b\u1ea1n.<\/p>\n<h3 id=\"3-1-tam-ly-hoc-ve-phong-chu\">T\u00e2m l\u00fd h\u1ecdc v\u1ec1 ph\u00f4ng ch\u1eef<\/h3>\n<p>Ph\u00f4ng ch\u1eef c\u00f3 th\u1ec3 ph\u1ea3n chi\u1ebfu t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u. 2 \u2013 3 ph\u00f4ng ch\u1eef l\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1ed1i \u0111a b\u1ea1n n\u00ean d\u00f9ng \u0111\u1ec3 khi\u1ebfn n\u1ed9i dung tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t. N\u1ebfu s\u1eed d\u1ee5ng qu\u00e1 con s\u1ed1 n\u00e0y, n\u1ed9i dung s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y r\u1ed1i m\u1eaft v\u00e0 nhanh ch\u00f3ng l\u00e3ng qu\u00ean th\u00f4ng \u0111i\u1ec7p marketing.<\/p>\n<p>5 nh\u00f3m ph\u00f4ng ch\u1eef ch\u00ednh bao g\u1ed3m Serif, Sans-serif, Slab serif, Script v\u00e0 Modern. \u0110\u1ec3 ch\u1ecdn lo\u1ea1i ph\u00f9 h\u1ee3p cho th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y c\u00e2n nh\u1eafc y\u1ebfu t\u1ed1 t\u00e2m l\u00fd h\u1ecdc \u0111\u1eb1ng sau typography v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed7i lo\u1ea1i ph\u00f4ng kh\u01a1i g\u1ee3i \u0111i\u1ec1u g\u00ec:<\/p>\n<ul>\n<li>Serif: ch\u00e2n th\u1ef1c, truy\u1ec1n th\u1ed1ng, s\u1ef1 coi tr\u1ecdng.<\/li>\n<li>Sans-serif: r\u00f5 r\u00e0ng, hi\u1ec7n \u0111\u1ea1i, \u1ed5n \u0111\u1ecbnh.<\/li>\n<li>Slab serif: m\u1ea1nh m\u1ebd, hi\u1ec7n \u0111\u1ea1i, ch\u1eafc ch\u1eafn.<\/li>\n<li>Script: n\u1eef t\u00ednh, thanh l\u1ecbch, th\u00e2n thi\u1ec7n.<\/li>\n<li>Modern: th\u1eddi th\u01b0\u1ee3ng, s\u1eafc b\u00e9n, th\u00f4ng th\u00e1i.<\/li>\n<\/ul>\n<h3 id=\"3-2-tam-ly-hoc-ve-hinh-dang\">T\u00e2m l\u00fd h\u1ecdc v\u1ec1 h\u00ecnh d\u1ea1ng<\/h3>\n<p>S\u1ef1 nh\u1eadn th\u1ee9c c\u1ee7a ch\u00fang ta ph\u1ea3n h\u1ed3i t\u1edbi c\u00e1c h\u00ecnh d\u1ea1ng kh\u00e1c nhau theo nhi\u1ec1u c\u00e1ch, \u0111\u00f3 l\u00e0 l\u00fd do v\u00ec sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t ch\u00fa \u00fd t\u1edbi vi\u1ec7c thi\u1ebft k\u1ebf logo. \u0110\u1ec3 l\u00e0m n\u1ed5i b\u1eadt gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c nh\u00e2n vi\u00ean thi\u1ebft k\u1ebf s\u1eed d\u1ee5ng \u0111\u01b0\u1eddng th\u1eb3ng, v\u00f2ng tr\u00f2n, \u0111\u01b0\u1eddng cong ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p marketing. V\u00f2ng tr\u00f2n g\u1ee3i li\u00ean t\u01b0\u1edfng t\u1edbi t\u00ecnh y\u00eau, t\u00ecnh b\u1ea1n v\u00e0 t\u00ednh th\u1ed1ng nh\u1ea5t. H\u00ecnh tam gi\u00e1c v\u00e0 h\u00ecnh vu\u00f4ng l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a s\u1ef1 \u1ed5n \u0111\u1ecbnh, s\u1ee9c m\u1ea1nh, quy\u1ec1n l\u1ef1c v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n<div id=\"attachment_12068\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12068 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/big-logo-examples.jpg\" alt=\"Logo t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng\" width=\"730\" height=\"559\" title=\"big-logo-examples\"><\/p>\n<p class=\"wp-caption-text\">Logo v\u1edbi c\u00e1c h\u00ecnh d\u1ea1ng kh\u00e1c nhau t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng<\/p>\n<\/div>\n<h3 id=\"3-3-tam-ly-hoc-ve-kich-co\">T\u00e2m l\u00fd h\u1ecdc v\u1ec1 k\u00edch c\u1ee1<\/h3>\n<p>Kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n 3 k\u00edch c\u1ee1 ph\u00f4ng ch\u1eef kh\u00e1c nhau trong b\u00e0i v\u00ec n\u00e3o ng\u01b0\u1eddi s\u1ebd \u201cti\u00eau h\u00f3a\u201d s\u1ed1 l\u01b0\u1ee3ng ph\u00f4ng ch\u1eef d\u1ec5 nh\u1ea5t \u1edf gi\u1edbi h\u1ea1n n\u00e0y. B\u1ea1n c\u00e0ng s\u1eed d\u1ee5ng nhi\u1ec1u ph\u00f4ng ch\u1eef trong 1 trang, kh\u00e1ch h\u00e0ng c\u00e0ng th\u1ea5y m\u01a1 h\u1ed3 trong vi\u1ec7c \u0111\u1ecdc n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i. M\u1ed9t c\u1ee1 ch\u1eef cho ti\u00eau \u0111\u1ec1 ch\u00ednh, m\u1ed9t c\u1ee1 cho ti\u00eau \u0111\u1ec1 ph\u1ee5 v\u00e0 m\u1ed9t c\u1ee1 cho to\u00e0n b\u1ed9 n\u1ed9i dung ph\u1ea7n th\u00e2n l\u00e0 c\u00e1ch k\u1ebft h\u1ee3p t\u1ed1i \u01b0u.<\/p>\n<p>Nhi\u1ec1u chuy\u00ean gia cho r\u1eb1ng ph\u00f4ng ch\u1eef c\u1ee1 16 \u0111em l\u1ea1i hi\u1ec7u qua t\u1ed1t nh\u1ea5t, tuy nhi\u00ean, l\u1ef1a ch\u1ecdn k\u00edch c\u1ee1 ph\u00f4ng ch\u1eef th\u1ebf n\u00e0o c\u00f2n t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed9 cao v\u00e0o chi\u1ec1u d\u00e0i c\u1ee7a ch\u1eef c\u00f3 \u0111\u00e1p \u1ee9ng t\u1ed1t giao di\u1ec7n hi\u1ec3n th\u1ecb \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng khi \u0111\u1ecdc b\u00e0i hay kh\u00f4ng.<\/p>\n<h2 id=\"4-su-dung-cac-dang-noi-dung-truc-quan-khac-nhau\">S\u1eed d\u1ee5ng c\u00e1c d\u1ea1ng n\u1ed9i dung tr\u1ef1c quan kh\u00e1c nhau<\/h2>\n<p>\u0110\u1ec3 \u0111\u01b0a chi\u1ebfn d\u1ecbch marketing l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c d\u1ea1ng n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a n\u1ed9i dung tr\u1ef1c quan.<\/p>\n<h3 id=\"4-1-hinh-anh\">H\u00ecnh \u1ea3nh<\/h3>\n<p>Nh\u01b0 \u0111\u00e3 n\u00f3i, c\u00e1c b\u00e0i vi\u1ebft s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh thu h\u00fat t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n 180% v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 xem th\u00eam 94%. Do \u0111\u00f3, marketer s\u1ebd c\u1ea7n \u0111\u1ebfn nh\u1eefng ngu\u1ed3n \u1ea3nh cho ph\u00e9p t\u1ea3i mi\u1ec5n ph\u00ed ho\u1eb7c c\u00f3 ph\u00ed v\u00e0 thanh to\u00e1n d\u1ec5 d\u00e0ng. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00ecnh \u1ea3nh cho t\u1eebng d\u1ef1 \u00e1n. V\u1edbi h\u00e0ng lo\u1ea1t \u1ee9ng d\u1ee5ng ch\u1ec9nh s\u1eeda \u1ea3nh s\u1eb5n c\u00f3, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng bi\u1ebfn m\u1ed9t b\u1ee9c \u1ea3nh b\u00ecnh th\u01b0\u1eddng tr\u1edf n\u00ean thu h\u00fat \u0111\u1eb7c bi\u1ec7t v\u1ec1 th\u1ecb gi\u00e1c b\u1eb1ng c\u00e1ch:<\/p>\n<ul>\n<li>\u0110i\u1ec1u ch\u1ec9nh m\u00e0u s\u1eafc tr\u00ean \u1ea3nh.<\/li>\n<li>Gh\u00e9p \u1ea3nh.<\/li>\n<li>Th\u00eam ch\u1eef v\u00e0 khung.<\/li>\n<li>Thay \u0111\u1ed5i h\u00ecnh d\u1ea1ng.<\/li>\n<li>M\u1edf r\u1ed9ng n\u1ec1n.<\/li>\n<\/ul>\n<h3 id=\"4-2-infographic\">Infographic<\/h3>\n<p>V\u1ec1 m\u1eb7t sinh h\u1ecdc, m\u1eaft ng\u01b0\u1eddi t\u1eadp trung v\u00e0o nh\u1eefng th\u1ee9 v\u1eeba d\u1ec5 nh\u00ecn v\u1eeba d\u1ec5 hi\u1ec3u. Do th\u01b0\u1eddng b\u1ecb \u201cd\u1ed9i bom\u201d b\u1edfi kh\u1ed1i l\u01b0\u1ee3ng th\u00f4ng tin qu\u00e1 l\u1edbn, m\u1ecdi ng\u01b0\u1eddi t\u00edch c\u1ef1c ph\u1ea3n h\u1ed3i v\u1edbi infographic b\u1edfi c\u1ea3m gi\u00e1c hi\u1ec3u nh\u1eefng th\u1ee9 v\u1ed1n ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Infographic t\u0103ng m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng \u0111\u1ecdc l\u00ean 80%. Ch\u00fang d\u1ec5 ti\u1ebfp c\u1eadn, thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u01b0\u1ee3c g\u1ee3i nh\u1edb m\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u c\u00f4ng s\u1ee9c. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao tr\u00ean 60% marketer s\u1eed d\u1ee5ng infographic \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 cho c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/p>\n<div id=\"attachment_12059\" style=\"width: 636px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12059 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/infographic-elements-collection_1284-1912.jpg\" alt=\"Bi\u1ec3u \u0111\u1ed3 th\u01b0\u1eddng d\u00f9ng trong infographic\" width=\"626\" height=\"626\" title=\"infographic-elements-collection_1284-1912\"><\/p>\n<p class=\"wp-caption-text\">M\u1ed9t s\u1ed1 d\u1ea1ng bi\u1ec3u \u0111\u1ed3 th\u01b0\u1eddng d\u00f9ng trong infographic<\/p>\n<\/div>\n<p>Infographic t\u1ed1t s\u1ebd k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1edbi nh\u1eefng h\u00ecnh \u1ea3nh t\u1ed1i gi\u1ea3n, cho ph\u00e9p b\u1ea1n truy\u1ec1n \u0111i th\u00f4ng \u0111i\u1ec7p m\u00e0 kh\u00f4ng khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y r\u1ed1i r\u1eafm. 3 tip d\u01b0\u1edbi \u0111\u00e2y r\u1ea5t h\u1eefu hi\u1ec7u trong vi\u1ec7c qu\u1ea3ng b\u00e1 n\u1ed9i dung c\u00f3 s\u1eed d\u1ee5ng infographic:<\/p>\n<ul>\n<li>D\u00f9ng 3 m\u00e0u trong infographic.<\/li>\n<li>\u0110\u1eb7t ch\u1eef \u1edf gi\u1eefa thay v\u00ec ph\u1ea7n m\u1edf \u0111\u1ea7u c\u1ee7a infographic.<\/li>\n<li>S\u1eed d\u1ee5ng typography \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh infographic.<\/li>\n<\/ul>\n<h3 id=\"4-3-video\">Video<\/h3>\n<p>Video tuy kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ea1ng r\u1ebb nh\u1ea5t c\u1ee7a n\u1ed9i dung tr\u1ef1c quan, nh\u01b0ng n\u00f3 c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3. M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb Moz cho th\u1ea5y nh\u1eefng b\u00e0i \u0111\u0103ng c\u00f3 k\u00e8m video s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ed1 backlink nhi\u1ec1u h\u01a1n 300%. M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c c\u1ee7a EyeView k\u1ebft lu\u1eadn, d\u00f9ng n\u1ed9i dung d\u1ea1ng video t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean 86% so v\u1edbi landing page.<\/p>\n<p>S\u1ef1 h\u1ed3i h\u1ed9p, t\u00ednh t\u1ee9c th\u1eddi, n\u1ed7i lo s\u1ee3 b\u1ecb b\u1ecf qua c\u1ee7a ng\u01b0\u1eddi xem l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 khi\u1ebfn video tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c \u0111\u00f3n \u0111\u1ee3i h\u00e0ng \u0111\u1ea7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Video g\u1ee3i l\u00ean mong mu\u1ed1n t\u1ef1 kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n, \u0111am m\u00ea v\u00e0 li\u00ean k\u1ebft v\u1edbi nh\u1eefng g\u00ec x\u1ea3y ra tr\u00ean m\u00e0n h\u00ecnh. Ch\u00fang ta s\u1ebd d\u1ec5 d\u00e0ng g\u1eafn b\u00f3 v\u1ec1 m\u1eb7t c\u1ea3m t\u00ednh v\u1edbi nh\u1eefng th\u1ee9 \u0111\u01b0\u1ee3c xem h\u01a1n l\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ecdc.<\/p>\n<p>H\u00e3y c\u00e2n nh\u1eafc nhi\u1ec1u d\u1ea1ng video: testimonials, ho\u1ea1t h\u00ecnh, video h\u01b0\u1edbng d\u1eabn c\u00e1ch l\u00e0m. Nh\u1eefng video n\u00e0y s\u1ebd khi\u1ebfn chi\u1ebfn d\u1ecbch marketing t\u1ed5ng th\u1ec3 tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n n\u1ebfu \u0111\u01b0\u1ee3c l\u00e0m v\u1edbi \u0111\u1ecbnh d\u1ea1ng ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o.<\/p>\n<h3 id=\"4-4-bai-thuyet-trinh\">B\u00e0i thuy\u1ebft tr\u00ecnh<\/h3>\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 infographic, b\u00e0i thuy\u1ebft tr\u00ecnh t\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf sao cho ng\u01b0\u1eddi xem ch\u1ea5p nh\u1eadn \u0111\u1ecdc ph\u1ea7n ch\u1eef b\u1ea1n vi\u1ebft. Tuy nhi\u00ean, kh\u00f4ng gi\u1ed1ng nh\u01b0 infographic, b\u00e0i thuy\u1ebft tr\u00ecnh c\u00f3 quy m\u00f4 l\u1edbn h\u01a1n v\u00e0 ch\u1ee9a kh\u1ed1i l\u01b0\u1ee3ng th\u00f4ng tin l\u1edbn h\u01a1n.<\/p>\n<p>Trung b\u00ecnh, ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc 28% s\u1ed1 t\u1eeb m\u1ed7i l\u1ea7n gh\u00e9 th\u0103m. Chia n\u1ed9i dung th\u00e0nh t\u1eebng kh\u1ed1i v\u00e0 th\u1ec3 hi\u1ec7n ch\u00fang qua t\u1eebng trang slide s\u1ebd t\u0103ng m\u1ee9c \u0111\u1ed9 d\u1ec5 ti\u1ebfp thu c\u1ee7a th\u00f4ng tin v\u00e0 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi tin t\u01b0\u1edfng h\u01a1n v\u00e0o th\u00f4ng tin h\u1ecd \u0111\u1ecdc (67% so v\u1edbi 50% khi \u0111\u1ecdc tin kh\u00f4ng c\u00f3 h\u00ecnh \u1ea3nh). Nh\u1eefng website nh\u01b0 SlideShare s\u1ebd gi\u00fap m\u1edf r\u1ed9ng chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n b\u1eb1ng h\u00ecnh th\u1ee9c c\u00e1c b\u00e0i thuy\u1ebft tr\u00ecnh. Nh\u1eefng b\u00e0i thuy\u1ebft tr\u00ecnh chuy\u00ean nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c th\u01b0 gi\u00e3n v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi khuy\u00ean h\u1eefu \u00edch, t\u1eeb \u0111\u00f3 s\u1eb5n s\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u h\u01a1n.<\/p>\n<div style=\"margin-bottom:5px\"><strong> Gi\u1edbi thi\u1ec7u v\u1ec1 Subiz Live Chat <\/strong> from <strong>Tran Cong<\/strong><\/div>\n<p>B\u00ed quy\u1ebft bi\u1ebfn n\u1ed9i dung th\u00e0nh c\u00e1c b\u00e0i thuy\u1ebft tr\u00ecnh:<\/p>\n<ul>\n<li>Nh\u1ea5t qu\u00e1n gi\u1eefa ph\u00f4ng ch\u1eef v\u00e0 m\u00e0u s\u1eafc.<\/li>\n<li>S\u1eed d\u1ee5ng th\u00f4ng tin t\u1eeb c\u00e1c ngu\u1ed3n \u0111\u00e1ng tin c\u1eady.<\/li>\n<\/ul>\n<h2 id=\"5-ket-luan\">K\u1ebft lu\u1eadn<\/h2>\n<p>\u201cN\u1ed9i dung l\u00e0 vua\u201d li\u1ec7u c\u00f2n \u0111\u00fang? Ng\u00e0y nay, quan \u0111i\u1ec3m n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ch\u1ec9nh s\u1eeda th\u00e0nh: \u201cN\u1ed9i dung tr\u1ef1c quan l\u00e0 vua\u201d. H\u00ecnh \u1ea3nh\/video tr\u1ef1c quan thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u1eefng ng\u01b0\u1eddi gh\u00e9 th\u0103m fanpage hay website, t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 khi\u1ebfn n\u1ed9i dung \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao h\u01a1n. Marketer c\u1ea7n bi\u1ebft r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u1ed9i dung tr\u1ef1c quan nh\u00ecn t\u1eeb kh\u00eda c\u1ea1nh t\u00e2m l\u00fd h\u1ecdc, t\u1eeb \u0111\u00f3 \u00e1p d\u1ee5ng \u0111\u00fang c\u00e1ch, ch\u1ecdn \u0111\u00fang lo\u1ea1i v\u00e0 s\u1eed d\u1ee5ng \u0111\u00fang n\u01a1i, nh\u1eb1m l\u00e0m t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing.<\/p>\n<p style=\"text-align: right\"><em>Ngu\u1ed3n: Vengage<\/em><\/p>\n<p><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li><em>\u00c1p d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc \u0111\u1ec3 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/em><\/li>\n<li><em>K\u00edch th\u00edch kh\u00e1ch h\u00e0ng nh\u1edd \u0111\u00f2n b\u1ea9y t\u00e2m l\u00fd<\/em><\/li>\n<li><em>[Infographic] T\u00e2m l\u00fd h\u1ecdc trong ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng v\u00e0 suy ngh\u0129 con ng\u01b0\u1eddi<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tuy nhi\u00ean, c\u00e1c marketer \u0111\u00e3 c\u00f3 m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng n\u1ed9i dung tr\u1ef1c quan \u0111\u1ec3 c\u1ea3i thi\u1ec7n l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn, t\u01b0\u01a1ng t\u00e1c v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 doanh thu hay ch\u01b0a? H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n nh\u1ea5t: T\u1ea1i sao n\u1ed9i dung tr\u1ef1c quan n\u00ean \u0111\u01b0\u1ee3c bao g\u1ed3m trong chi\u1ebfn l\u01b0\u1ee3c marketing?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55642"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55642"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55642\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}