{"id":55655,"date":"2023-12-20T15:26:55","date_gmt":"2023-12-20T08:26:55","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-dua-tren-noi-so-hai-con-dao-hai-luoi-can-duoc-che-ngu.html"},"modified":"2023-12-20T15:26:55","modified_gmt":"2023-12-20T08:26:55","slug":"marketing-dua-tren-noi-so-hai-con-dao-hai-luoi-can-duoc-che-ngu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-dua-tren-noi-so-hai-con-dao-hai-luoi-can-duoc-che-ngu.html","title":{"rendered":"Marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i: Con dao hai l\u01b0\u1ee1i c\u1ea7n \u0111\u01b0\u1ee3c ch\u1ebf ng\u1ef1"},"content":{"rendered":"<div id=\"test\">Marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m \u0111\u00e1nh v\u00e0o kh\u00eda c\u1ea1nh t\u00e2m l\u00fd c\u1ee7a con ng\u01b0\u1eddi. T\u1ea1i sao n\u1ed7i s\u1ee3 l\u1ea1i chi ph\u1ed1i c\u00e1ch ch\u00fang ta h\u00e0nh \u0111\u1ed9ng? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3?<\/p>\n<h2 id=\"1-marketing-dua-tren-noi-so-hai-nhin-tu-goc-do-tam-ly-hoc\">Marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i nh\u00ecn t\u1eeb g\u00f3c \u0111\u1ed9 t\u00e2m l\u00fd h\u1ecdc<\/h2>\n<p>Trong th\u1eddi ti\u1ec1n s\u1eed, con ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng \u201c\u0103n l\u00f4ng, \u1edf l\u1ed7\u201d. Kh\u00ed h\u1eadu kh\u1eafc nghi\u1ec7t, m\u00f4i tr\u01b0\u1eddng s\u1ed1ng th\u01b0\u1eddng xuy\u00ean b\u1ecb \u0111e d\u1ecda b\u1edfi nh\u1eefng con th\u00fa hoang, vi\u1ec7c t\u00ecm ki\u1ebfm th\u1ee9c \u0103n \u0111\u00f4i khi kh\u00f4ng \u0111\u01a1n gi\u1ea3n. H\u00e0ng tri\u1ec7u n\u0103m v\u1ec1 tr\u01b0\u1edbc, con ng\u01b0\u1eddi ch\u1ec9 c\u00f3 nh\u1eefng m\u1ed1i quan t\u00e2m nh\u01b0:<\/p>\n<ul>\n<li>Kh\u00f4ng \u0111\u1ec3 b\u1ecb th\u00fa hoang \u0103n th\u1ecbt.<\/li>\n<li>Kh\u00f4ng r\u01a1i kh\u1ecfi v\u00e1ch \u0111\u00e1.<\/li>\n<li>T\u00ecm ki\u1ebfm th\u1ee9c \u0103n.<\/li>\n<li>Kh\u00f4ng sex khi ch\u01b0a k\u1ebft h\u00f4n.<\/li>\n<\/ul>\n<p>Ng\u00e0y nay, ch\u00fang ta kh\u00f4ng kh\u00e1c h\u1ecd qu\u00e1 nhi\u1ec1u, tr\u1eeb vi\u1ec7c th\u00fa d\u1eef hay v\u00e1ch \u0111\u00e3 kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y th\u01b0\u1eddng xuy\u00ean. N\u1ed7i \u0111au v\u00e0 ni\u1ec1m vui s\u01b0\u1edbng l\u00e0 nh\u1eefng \u0111\u1ed9ng l\u1ef1c ch\u00ednh trong h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi. Ch\u00fang ta h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c h\u00e0i l\u00f2ng, th\u1ecfa m\u00e3n, ng\u01b0\u1ee3c l\u1ea1i, tr\u00e1nh nh\u1eefng vi\u1ec7c g\u00e2y \u0111au \u0111\u1edbn. \u0110i\u1ec1u n\u00e0y gi\u1ea3i th\u00edch v\u00ec sao nh\u1eefng th\u00f4ng \u0111i\u1ec7p d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i l\u1ea1i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u01b0\u01a1ng \u0111\u1ed1i r\u1ed9ng r\u00e3i trong marketing v\u00e0 qu\u1ea3ng c\u00e1o: Con ng\u01b0\u1eddi kh\u00f4ng mu\u1ed1n ch\u1ecbu \u0111\u1ef1ng \u0111au \u0111\u1edbn. Kh\u01a1i g\u1ee3i n\u1ed7i s\u1ee3 c\u1ee7a h\u1ecd v\u1ec1 c\u1ea3m gi\u00e1c n\u00e0y l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 khi\u1ebfn h\u1ecd h\u00e0nh \u0111\u1ed9ng.<\/p>\n<p>M\u1ed9t nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng 25% ng\u01b0\u1eddi M\u1ef9 \u201cc\u00f3 m\u1ee9c \u0111\u1ed9 c\u0103ng th\u1eb3ng cao\u201d v\u00e0 50% th\u1eeba nh\u1eadn \u201cm\u1ee9c \u0111\u1ed9 c\u0103ng th\u1eb3ng trung b\u00ecnh\u201d. C\u00e1c d\u1ea5u hi\u1ec7u c\u0103ng th\u1eb3ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u1edbi n\u00e3o b\u1ed9. B\u1ed9 vi x\u1eed l\u00fd c\u1ea3m x\u00fac (the amygdala) g\u1eedi nh\u1eefng t\u00edn hi\u1ec7u b\u00e1o \u0111\u1ed9ng t\u1edbi trung t\u00e2m ch\u1ec9 huy n\u00e3o b\u1ed9 (hypothalamus), ngay l\u1eadp t\u1ee9c quy\u1ebft \u0111\u1ecbnh h\u00e0nh vi c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, ph\u1ea3n \u1ee9ng t\u1edbi n\u1ed7i s\u1ee3 h\u00e3i l\u1ea1i mang t\u00ednh c\u00e1 nh\u00e2n cao, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi khi tr\u1ea3i qua c\u00f9ng 1 t\u00ecnh hu\u1ed1ng l\u1ea1i c\u00f3 m\u1ee9c \u0111\u1ed9 s\u1ee3 h\u00e3i gi\u1ed1ng h\u1ec7t nhau. V\u00ed d\u1ee5, khi \u0111i t\u00e0u l\u01b0\u1ee3n si\u00eau t\u1ed1c, c\u00f3 ng\u01b0\u1eddi s\u1ee3 h\u00e3i mu\u1ed1n ng\u1ea5t \u0111i, nh\u01b0ng l\u1ea1i c\u00f3 ng\u01b0\u1eddi c\u1ea3m th\u1ea5y th\u00edch th\u00fa.<\/p>\n<div id=\"attachment_12005\" style=\"width: 338px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12005\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/M0311b-1.jpg\" alt=\"Marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i 1\" width=\"328\" height=\"268\" title=\"M0311b-1\"><\/p>\n<p class=\"wp-caption-text\">C\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00e3o b\u1ed9<\/p>\n<\/div>\n<p>\u1ea4n ph\u1ea9m S\u1ee9c kh\u1ecfe c\u1ee7a \u0110\u1ea1i h\u1ecdc Harvard x\u00e1c nh\u1eadn: \u201cS\u1ef1 k\u00edch ho\u1ea1t th\u01b0\u1eddng xuy\u00ean v\u1ec1 tr\u1ea1ng th\u00e1i ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi n\u1ed7i s\u1ee3 h\u00e3i kh\u00f4ng t\u1ed1t cho s\u1ee9c kh\u1ecfe\u201d. Kh\u00f4ng ai mu\u1ed1n h\u1ee3p t\u00e1c c\u00f9ng c\u00f4ng ty lu\u00f4n \u0111em l\u1ea1i c\u1ea3m gi\u00e1c ti\u00eau c\u1ef1c. Vi\u1ec7c \u201ckh\u1ee7ng b\u1ed1\u201d kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i c\u00f3 th\u1ec3 l\u00e0 th\u1ea3m h\u1ecda cho th\u01b0\u01a1ng hi\u1ec7u x\u00e9t v\u1ec1 t\u1ed5ng th\u1ec3. Tuy v\u1eady, n\u00f3 l\u1ea1i lu\u00f4n c\u00f3 hi\u1ec7u qu\u1ea3 trong ng\u1eafn h\u1ea1n. Nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, n\u1ebfu mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng, b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i \u0111\u00e1nh v\u00e0o n\u1ed7i s\u1ee3 h\u00e3i. V\u00ed d\u1ee5, th\u1eaft d\u00e2y an to\u00e0n khi l\u00e1i xe hay h\u1ea1n ch\u1ebf h\u00fat thu\u1ed1c n\u01a1i c\u00f4ng c\u1ed9ng l\u00e0 k\u1ebft qu\u1ea3 khi s\u1eed d\u1ee5ng n\u1ed7i s\u1ee3 h\u00e3i th\u01b0\u1eddng th\u1ea5y c\u1ee7a con ng\u01b0\u1eddi v\u1ec1 s\u1ee9c kh\u1ecfe. Nh\u00ecn chung, c\u00e1c marketer x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i \u0111\u1ec3 th\u00fac \u0111\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua, quy\u00ean g\u00f3p ho\u1eb7c l\u00e0m m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3.<\/p>\n<div id=\"attachment_12006\" style=\"width: 357px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12006\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/cut-your-stoma.jpg\" alt=\"Marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i 2\" width=\"347\" height=\"425\" title=\"cut-your-stoma\"><\/p>\n<p class=\"wp-caption-text\">Trung t\u00e2m Ki\u1ec3m so\u00e1t b\u00eanh t\u1eadt M\u1ef9 s\u1eed d\u1ee5ng n\u1ed7i s\u1ee3 h\u00e3i \u0111\u1ec3 kh\u00edch l\u1ec7 m\u1ecdi ng\u01b0\u1eddi h\u1ea1n ch\u1ebf h\u00fat thu\u1ed1c l\u00e1<\/p>\n<\/div>\n<h2 id=\"2-lam-the-nao-su-dung-marketing-dua-tren-noi-so-hai\">L\u00e0m th\u1ebf n\u00e0o s\u1eed d\u1ee5ng marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i?<\/h2>\n<p>C\u00f3 2 nguy\u00ean nh\u00e2n ch\u00ednh \u0111i\u1ec1u khi\u1ec3n vi\u1ec7c ch\u00fang ta s\u1ebd c\u1ea3m th\u1ea5y nguy hi\u1ec3m nh\u01b0 th\u1ebf n\u00e0o:<\/p>\n<ul>\n<li>Nh\u1eadn th\u1ee9c m\u1ee9c \u0111\u1ed9 t\u1ed5n th\u01b0\u01a1ng. T\u1ea1m d\u1ecbch: \u201cN\u00f3 c\u00f3 th\u1ec3 l\u00e0m \u0111au t\u00f4i nh\u01b0 th\u1ebf n\u00e0o?\u201d<\/li>\n<li>Nh\u1eadn th\u1ee9c m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng. T\u1ea1m d\u1ecbch: \u201cN\u00f3 s\u1ebd t\u1ec7 \u0111\u1ebfn th\u1ebf n\u00e0o?\u201d<\/li>\n<\/ul>\n<p>N\u1ebfu m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y r\u1eb1ng h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb t\u1ed5n th\u01b0\u01a1ng (\u0111\u1ed9 t\u1ed5n th\u01b0\u01a1ng cao), b\u1ecb l\u00e0m \u0111au nghi\u00eam tr\u1ecdng (\u0111\u1ed9 nghi\u00eam tr\u1ecdng cao), h\u1ecd s\u1ebd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c n\u1ed7i \u0111e d\u1ecda. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u1ee7 \u0111\u1ec3 khi\u1ebfn h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng?<\/p>\n<p>Nghi\u00ean c\u1ee9u cho th\u1ea5y, c\u00f3 m\u1ed9t nh\u00e2n t\u1ed1 th\u1ee9 3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c m\u1ed9t c\u00e1 nh\u00e2n quy\u1ebft \u0111\u1ecbnh li\u1ec7u h\u1ecd c\u00f3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 tr\u00e1nh m\u1ed1i hi\u1ec3m h\u1ecda hay kh\u00f4ng. H\u00e0nh \u0111\u1ed9ng \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 mua h\u00e0ng, quy\u00ean g\u00f3p (t\u00e0i s\u1ea3n\/hi\u1ec7n v\u1eadt) ho\u1eb7c \u0111\u0103ng k\u00fd email nh\u1eadn th\u00f4ng b\u00e1o. Nh\u00e2n t\u1ed1 th\u1ee9 ba \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 t\u00ednh hi\u1ec7u qu\u1ea3. S\u1ef1 hi\u1ec7u qu\u1ea3 l\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi xem h\u1ecd c\u00f3 th\u1ec3 l\u00e0m b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec li\u00ean quan t\u1edbi m\u1ed1i nguy hi\u1ec3m hay kh\u00f4ng. H\u1ecd s\u1ebd kh\u00f4ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng n\u1ebfu h\u1ecd ngh\u0129 b\u1ea3n th\u00e2n kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t t\u00ecnh h\u00ecnh. \u0110\u1ec3 l\u00e0m marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i, b\u1ea1n ph\u1ea3i ch\u1ee9ng minh nh\u1eefng \u0111i\u1ec1u sau \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/p>\n<ul>\n<li>B\u1ea1n r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb \u1ea3nh h\u01b0\u1edfng<\/li>\n<li>Khi n\u00e0o b\u1ea1n b\u1ecb \u1ea3nh h\u01b0\u1edfng, b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y t\u1ed5n th\u01b0\u01a1ng<\/li>\n<li>B\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ec3 tr\u00e1nh n\u1ed7i \u0111au tr\u00ean<\/li>\n<\/ul>\n<p>S\u1ebd kh\u00f4ng d\u1ec5 d\u00e0ng cho c\u00e1c marketer \u0111\u1ec3 kh\u01a1i d\u1eady m\u1ed9t n\u1ed7i s\u1ee3 v\u1ed1n kh\u00f4ng t\u1ed3n t\u1ea1i. C\u00e1ch ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1eafn l\u00e0 ch\u1ec9 ra n\u1ed7i s\u1ee3 s\u1eb5n c\u00f3, \u0111\u1ed3ng c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 n\u1ed7i s\u1ee3 \u0111\u00f3, ti\u1ebfp theo x\u1eed l\u00fd m\u1ed7i nguy hi\u1ec3m b\u1eb1ng gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i.<\/p>\n<h3 id=\"2-1-quy-quoc-te-bao-ve-thien-nhien-world-wildlife-fund-wwf\">Qu\u1ef9 Qu\u1ed1c t\u1ebf B\u1ea3o v\u1ec7 Thi\u00ean nhi\u00ean (World Wildlife Fund \u2013 WWF)<\/h3>\n<p>Qu\u1ef9 Qu\u1ed1c t\u1ebf B\u1ea3o v\u1ec7 Thi\u00ean nhi\u00ean (WWF) th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o th\u00f4ng minh v\u1edbi m\u1ee5c \u0111\u00edch n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan t\u1edbi m\u00f4i tr\u01b0\u1eddng. Ph\u1ea7n l\u1edbn c\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y s\u1eed d\u1ee5ng n\u1ed7i s\u1ee3 h\u00e3i \u0111\u1ec3 k\u00edch th\u00edch h\u00e0nh \u0111\u1ed9ng.<\/p>\n<div id=\"attachment_12007\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12007\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/wwf.jpg\" alt=\"Marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i WWF\" width=\"550\" height=\"317\" title=\"wwf\"><\/p>\n<p class=\"wp-caption-text\">H\u00e0nh \u0111\u1ed9ng ph\u00f2ng ch\u1ed1ng bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu hay ch\u1ea5p nh\u1eadn bi\u1ebfn \u0111\u1ed5i?<\/p>\n<\/div>\n<p>Qu\u1ea3ng c\u00e1o n\u00e0y v\u1ec1 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u cho \u0111i\u1ec1u \u0111\u00f3. WWF cung c\u1ea5p gi\u1ea3i ph\u00e1p d\u1ef1a tr\u00ean h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi xem. Tr\u00ean th\u1ef1c t\u1ebf, website t\u1ed5ng th\u1ec3 c\u1ee7a WWF website \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 hi\u1ec3m h\u1ecda, sau \u0111\u00f3 \u0111em \u0111\u1ebfn gi\u1ea3i ph\u00e1p.<\/p>\n<div id=\"attachment_12008\" style=\"width: 580px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12008\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/wwf-threats.jpg\" alt=\"Marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i WWF 2\" width=\"570\" height=\"365\" title=\"wwf-threats\"><\/p>\n<p class=\"wp-caption-text\">M\u1ee5c \u0111\u00edch c\u1ee7a WWF khi s\u1eed d\u1ee5ng n\u1ed7i s\u1ee3 h\u00e3i l\u00e0 k\u00eau g\u1ecdi t\u00e0i tr\u1ee3<\/p>\n<\/div>\n<p>WWF c\u0169ng \u0111\u1ed3ng th\u1eddi hi\u1ec3u r\u1eb1ng h\u1ecd ph\u1ea3i ch\u1ee9ng minh m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng c\u1ee7a m\u1ed1i nguy c\u0169ng nh\u01b0 thuy\u1ebft ph\u1ee5c nh\u1eefng ng\u01b0\u1eddi gh\u00e9 th\u0103m website r\u1eb1ng h\u1ecd ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u m\u1ed1i nguy n\u00e0y.<\/p>\n<p>Calls-to-action t\u01b0\u01a1ng t\u1ef1 d\u01b0\u1edbi \u0111\u00e2y r\u1ea3i r\u00e1c kh\u1eafp n\u01a1i tr\u00ean trang web c\u1ee7a WWF.<\/p>\n<div id=\"attachment_12009\" style=\"width: 313px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12009\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/you-can-make-a-difference.jpg\" alt=\"Marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i WWF 3\" width=\"303\" height=\"97\" title=\"you-can-make-a-difference\"><\/p>\n<p class=\"wp-caption-text\">CTA n\u00e0y thuy\u1ebft ph\u1ee5c b\u1ea1n r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 lo\u1ea1i b\u1ecf hi\u1ec3m h\u1ecda<\/p>\n<\/div>\n<h3 id=\"2-2-logitech-video-security\">Logitech Video Security<\/h3>\n<p>Website h\u1ec7 th\u1ed1ng b\u1ea3o m\u1eadt video c\u1ee7a Logitech s\u1eed d\u1ee5ng m\u1ed9t ti\u00eau \u0111\u1ec1 \u0111\u1ea7y \u201cs\u1ee9c n\u1eb7ng\u201d li\u00ean quan t\u1edbi n\u1ed7i s\u1ee3 h\u00e3i c\u1ee7a c\u00e1c b\u1eadc ph\u1ee5 huynh r\u1eb1ng con c\u00e1i h\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c an to\u00e0n. Ti\u00eau \u0111\u1ec1: \u201cAi \u0111ang gi\u00e1m s\u00e1t ng\u01b0\u1eddi tr\u00f4ng tr\u1ebb c\u1ee7a b\u1ea1n?\u201d<\/p>\n<div id=\"attachment_12010\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12010\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/babysitter.jpg\" alt=\"babysitter\" width=\"550\" height=\"317\" title=\"babysitter\"><\/p>\n<p class=\"wp-caption-text\">Ti\u00eau \u0111\u1ec1 \u0111\u00e1nh tr\u1ef1c ti\u1ebfp v\u00e0o n\u1ed7i lo th\u01b0\u1eddng tr\u1ef1c c\u1ee7a c\u00e1c b\u1eadc cha m\u1eb9 c\u00f3 con nh\u1ecf<\/p>\n<\/div>\n<p>C\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n n\u00e0y th\u1ef1c s\u1ef1 \u0111\u00e3 \u201c\u0111\u1ed9ng ch\u1ea1m\u201d \u0111\u01b0\u1ee3c t\u1edbi v\u1ea5n \u0111\u1ec1 m\u00e0 nhi\u1ec1u cha m\u1eb9 lu\u00f4n canh c\u00e1nh trong l\u00f2ng: H\u1ecd c\u00f3 th\u1ec3 tin t\u01b0\u1edfng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi gi\u1eef tr\u1ebb hay kh\u00f4ng? M\u1ed9t ti\u00eau \u0111\u1ec1 k\u1ec3 tr\u00ean s\u1ebd cho kh\u00e1ch h\u00e0ng th\u1ea5y h\u1ecd kh\u00f4ng \u0111\u01a1n \u0111\u1ed9c trong n\u1ed7i s\u1ee3 m\u00e0 h\u1ecd \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. \u0110\u1eb7c bi\u1ec7t, n\u1ed7i s\u1ee3 h\u00e3i n\u00e0y li\u00ean h\u1ec7 c\u1ee5 th\u1ec3 t\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a Logitech: h\u1ec7 th\u1ed1ng video b\u1ea3o m\u1eadt trong nh\u00e0.<\/p>\n<p>Chi\u1ebfn d\u1ecbch video marketing c\u1ee7a Logitech mang t\u00ean \u201cBusted!\u201d c\u00f3 m\u1ee5c \u0111\u00edch n\u00e2ng cao m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng c\u1ee7a m\u1ed1i nguy, th\u1ee9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3m b\u1edbt b\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Logitech c\u0169ng c\u00f3 nh\u1eefng video \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3p b\u1edfi ch\u00ednh c\u00e1c kh\u00e1ch h\u00e0ng, ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 n\u00e0y.<\/p>\n<div id=\"attachment_12011\" style=\"width: 428px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12011 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/busted-logitech.jpg\" alt=\"Logitech\" width=\"418\" height=\"449\" title=\"busted-logitech\"><\/p>\n<p class=\"wp-caption-text\">Series video \u201cng\u01b0\u1eddi th\u1eadt, vi\u1ec7c th\u1eadt\u201d c\u1ee7a LogiTech<\/p>\n<\/div>\n<h3 id=\"2-3-save-the-children\">Save the Children<\/h3>\n<p>M\u1ed9t d\u1ea1ng kh\u00e1c c\u1ee7a k\u1ef9 thu\u1eadt marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i c\u00f3 g\u1ed3m vi\u1ec7c g\u00e2y ra c\u00e1c ph\u1ea3n \u1ee9ng d\u1ef1a tr\u00ean c\u1ea3m x\u00fac nhi\u1ec1u h\u01a1n. \u0110i\u1ec1u n\u00e0y t\u1eeb l\u00e2u \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n v\u00e0 t\u1ed5 ch\u1ee9c c\u1ee9u tr\u1ee3 s\u1eed d\u1ee5ng. H\u1ecd s\u1eed d\u1ee5ng n\u1ed7i s\u1ee3 l\u00e0m y\u1ebfu t\u1ed1 trung t\u00e2m: s\u1ee3 r\u1eb1ng m\u1ed9t \u0111\u1ee9a b\u00e9 c\u00f3 th\u1ec3 qua \u0111\u1eddi v\u00e0 s\u1ee3 r\u1eb1ng b\u1ea3n th\u00e2n b\u1ea1n kh\u00f4ng l\u00e0m nh\u1eefng vi\u1ec7c c\u1ea7n thi\u1ebft \u0111\u1ec3 khi\u1ebfn th\u1ebf gi\u1edbi nh\u1edd c\u00f3 m\u00ecnh m\u00e0 tr\u1edf n\u00ean t\u1ed1t \u0111\u1eb9p h\u01a1n. Trong v\u00ed d\u1ee5 n\u00e0y t\u1eeb website c\u1ee7a Save the Children, h\u00ecnh \u1ea3nh m\u1ed9t em b\u00e9 \u0111\u00f3i kh\u00e1t thu h\u00fat m\u1ecdi s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem trong khi ph\u1ea7n ch\u1eef t\u00e1c \u0111\u1ed9ng m\u1ea1nh t\u1edbi l\u00fd tr\u00ed c\u1ee7a h\u1ecd.<\/p>\n<div id=\"attachment_12012\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12012 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/savethechildren.jpg\" alt=\"Save the Children\" width=\"550\" height=\"317\" title=\"savethechildren\"><\/p>\n<p class=\"wp-caption-text\">Save The Children kh\u01a1i g\u1ee3i s\u1ef1 s\u1ee3 h\u00e3i v\u1ec1 h\u1eadu qu\u1ea3 x\u1ea3y ra n\u1ebfu kh\u00f4ng h\u00e0nh \u0111\u1ed9ng k\u1ecbp th\u1eddi \u1edf ng\u01b0\u1eddi xem. \u0110\u1ed3ng th\u1eddi, \u0111\u00f3 l\u00e0 l\u00f2ng tr\u1eafc \u1ea9n.<\/p>\n<\/div>\n<p>Th\u00f4ng th\u01b0\u1eddng, c\u00e1c t\u1ed5 ch\u1ee9c c\u1ee9u tr\u1ee3 nh\u01b0 Save the Children th\u01b0\u1eddng xuy\u00ean g\u1eb7p ph\u1ea3i nh\u1eefng t\u00ecnh hu\u1ed1ng m\u00e0 con ng\u01b0\u1eddi trong \u0111\u00f3 \u0111\u1ee9ng gi\u1eefa l\u1eb1n ranh s\u1ef1 s\u1ed1ng v\u00e0 c\u00e1i ch\u1ebft. Qu\u1ea3ng c\u00e1o n\u00e0y l\u00e0m n\u1ed5i b\u1eadt m\u1ed9t n\u1ed7i s\u1ee3 h\u00e3i \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i v\u00e0 g\u1ee3i \u00fd r\u1eb1ng ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/p>\n<h3 id=\"2-4-victoria-s-secret\">Victoria\u2019s Secret<\/h3>\n<p>Ch\u1edb qu\u00ean r\u1eb1ng marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i lu\u00f4n c\u00f3 m\u1ed9t d\u1ea1ng kinh \u0111i\u1ec3n: t\u1eadn d\u1ee5ng n\u1ed7i s\u1ee3 b\u1ecf qua m\u1ed9t \u01b0u \u0111\u00e3i\/khuy\u1ebfn m\u00e3i\/gi\u1ea3m gi\u00e1\/m\u00f3n h\u1eddi. C\u1ee5m t\u1eeb \u201cc\u01a1 h\u1ed9i cu\u1ed1i c\u00f9ng\u201d \u0111i k\u00e8m th\u1eddi gian m\u1ed9t l\u1ea7n n\u1eefa xu\u1ea5t hi\u1ec7n trong th\u00f4ng \u0111i\u1ec7p marketing c\u1ee7a Victoria\u2019s Secret. Trang ch\u1ee7 c\u1ee7a h\u1ecd c\u00f3 t\u1eddi 3 v\u00ed d\u1ee5 c\u1ee7a d\u1ea1ng marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i n\u00e0y. \u201cK\u1ebft th\u00fac ng\u00e0y mai!\u201d, \u201cDuy nh\u1ea5t h\u00f4m nay!\u201d, v\u00e0 \u201cNg\u00e0y cu\u1ed1i c\u00f9ng!\u201d khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y lo l\u1eafng r\u1eb1ng b\u1ea1n s\u1ebd b\u1ecf l\u1ee1 \u01b0u \u0111\u00e3i n\u1ebfu nh\u01b0 kh\u00f4ng h\u00e0nh \u0111\u1ed9ng ngay b\u00e2y gi\u1edd.<\/p>\n<div id=\"attachment_12013\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12013 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/vs.jpg\" alt=\"Marketing tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i Victoria's Secret\" width=\"550\" height=\"317\" title=\"vs\"><\/p>\n<p class=\"wp-caption-text\">V\u00ed d\u1ee5 ti\u00eau bi\u1ec3u c\u1ee7a Victoria\u2019s Secret khi marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i b\u1ecf qua \u01b0u \u0111\u00e3i<\/p>\n<\/div>\n<p>Gi\u1edbi h\u1ea1n \u01b0u \u0111\u00e3i trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh v\u00e0 n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1eb1ng th\u1eddi gian c\u00f2n l\u1ea1i kh\u00f4ng nhi\u1ec1u l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng. Tuy nhi\u00ean, h\u00e3y l\u01b0u \u00fd kh\u00f4ng l\u1ea1m d\u1ee5ng c\u00e1ch l\u00e0m n\u00e0y.<\/p>\n<h2 id=\"3-marketing-dua-tren-noi-so-hai-khong-de-dung\">Marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i: Kh\u00f4ng d\u1ec5 d\u00f9ng<\/h2>\n<p>M\u1ed9t v\u00e0i th\u1eed nghi\u1ec7m d\u01b0\u1edbi \u0111\u00e2y t\u1eeb MarketingExperiments.com ch\u1ee9ng minh r\u1eb1ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i c\u0169ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3.<\/p>\n<p>\u0110\u1ea7u ti\u00ean l\u00e0 hai d\u00f2ng tweets (tr\u1ea1ng th\u00e1i \u0111\u0103ng t\u1ea3i tr\u00ean Twitter). M\u1ed9t d\u00f2ng v\u1edbi th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c c\u00f2n d\u00f2ng kia t\u1eadp trung v\u00e0o n\u1ed7i m\u1ea5t m\u00e1t c\u00f3 th\u1ec3 x\u1ea3y \u0111\u1ebfn. Cu\u1ed1i c\u00f9ng, d\u00f2ng tweet vui nh\u1ed9n \u0111\u1ea7u ti\u00ean \u0111\u00e3 gi\u00e0nh ph\u1ea7n th\u1eafng.<\/p>\n<div id=\"attachment_12014\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12014\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/which-tweet-will-win.png\" alt=\"A\/B testing tr\u00ean Twitter\" width=\"730\" height=\"389\" title=\"which-tweet-will-win\"><\/p>\n<p class=\"wp-caption-text\">Th\u00ed nghi\u1ec7m: D\u00f2ng tweet n\u00e0o hi\u1ec7u qu\u1ea3 h\u01a1n?<\/p>\n<\/div>\n<p>Th\u1ee9 hai, v\u00ed d\u1ee5 n\u00e0y li\u00ean quan t\u1edbi CTA. CTA \u0111\u1ea7u ti\u00ean c\u00f3 s\u1eafc th\u00e1i ti\u00eau c\u1ef1c v\u00e0 d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i. Ng\u01b0\u1ee3c l\u1ea1i, CTA th\u1ee9 hai t\u1eadp trung v\u00e0o c\u1ea3m gi\u00e1c b\u00ecnh y\u00ean. M\u1ed9t l\u1ea7n n\u1eefa, th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c \u0111\u00e3 l\u00ean ng\u00f4i.<\/p>\n<div id=\"attachment_12015\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12015\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/which-travel-insurance-message-will-win.jpg\" alt=\"which-travel-insurance-message-will-win\" width=\"730\" height=\"445\" title=\"which-travel-insurance-message-will-win\"><\/p>\n<p class=\"wp-caption-text\">Th\u00ed nghi\u1ec7m: CTA n\u00e0o \u0111em l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n?<\/p>\n<\/div>\n<p>V\u00ed d\u1ee5 cu\u1ed1i c\u00f9ng, hai chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c \u0111em ra so s\u00e1nh: m\u1ed9t \u2013 kh\u01a1i g\u1ee3i s\u1ef1 s\u1ee3 h\u00e3i v\u00e0 hai \u2013 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd n\u1eafm nhi\u1ec1u \u201cquy\u1ec1n l\u1ef1c\u201d trong tay h\u01a1n.<\/p>\n<div id=\"attachment_12016\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12016\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/fear-vs-customer-empowerment.jpg\" alt=\"fear-vs-customer-empowerment\" width=\"730\" height=\"365\" title=\"fear-vs-customer-empowerment\"><\/p>\n<p class=\"wp-caption-text\">Khi\u1ebfn kh\u00e1ch h\u00e0ng s\u1ee3 h\u00e3i s\u1ebd hi\u1ec7u qu\u1ea3 hay kh\u00f4ng?<\/p>\n<\/div>\n<p>V\u00e0, th\u1eafng l\u1ee3i thu\u1ed9c v\u1ec1?<\/p>\n<p>Chi\u1ebfn d\u1ecbch s\u1ed1 hai!<\/p>\n<div id=\"attachment_1\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/living-well-online-winner.jpg\" alt=\"living-well-online-winner\" width=\"730\" height=\"369\" title=\"living-well-online-winner\"><\/p>\n<p class=\"wp-caption-text\">Chi\u1ebfn d\u1ecbch gi\u00e0nh ph\u1ea7n th\u1eafng<\/p>\n<\/div>\n<p>MarketingExperiments.com \u0111\u1eb7t v\u1ea5n \u0111\u1ec1: \u201cNh\u1eefng chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t t\u1eadp trung v\u00e0o \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u00e0nh \u0111\u1ed9ng, h\u01a1n l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c kh\u00f4ng h\u00e0nh \u0111\u1ed9ng. M\u1ee5c \u0111\u00edch c\u1ee7a ch\u00fang ta l\u00e0 t\u1ea1o \u0111\u00e0 t\u00edch c\u1ef1c trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng x\u00e9t v\u1ec1 kh\u00eda c\u1ea1nh t\u00e2m l\u00fd h\u1ecdc\u201d. Nh\u01b0 v\u1eady, marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i s\u1ebd r\u1ea5t c\u00f3 \u00edch \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u1edf b\u01b0\u1edbc \u0111\u1ea7u, tuy nhi\u00ean, n\u00f3 s\u1ebd ph\u1ea3n t\u00e1c d\u1ee5ng khi bi\u1ebfn th\u00e0nh m\u1ed9t cu\u1ed9c giao d\u1ecbch. Khi b\u1ea1n t\u1ed1i \u01b0u h\u00f3a doanh thu t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng (kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean email hay ti\u00eau \u0111\u1ec1 b\u00e0i \u0111\u0103ng blog), s\u1eafc th\u00e1i n\u00e0y s\u1ebd xu\u1ea5t hi\u1ec7n. Ng\u1eef c\u1ea3nh c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t. Trong kho\u1ea3ng th\u1eddi gian l\u1ec5 h\u1ed9i, nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c s\u1ebd l\u00ean ng\u00f4i.<\/p>\n<p>Theo m\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb Harvard Business Review, n\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u nh\u1ea5t li\u00ean quan t\u1edbi s\u1ef1 d\u1ef1 \u0111o\u00e1n, s\u1ef1 kinh ng\u1ea1c, ni\u1ec1m tin v\u00e0 ni\u1ec1m vui th\u00edch (n\u00f3i chung: ni\u1ec1m h\u1ea1nh ph\u00fac). Tr\u00e1i l\u1ea1i, n\u1ed9i dung d\u1ef1a tr\u00ean s\u1ef1 s\u1ee3 h\u00e3i l\u1ea1i thua cu\u1ed9c th\u1ea3m th\u01b0\u01a1ng.<\/p>\n<p>T\u1eadp trung v\u00e0o \u0111\u1eb7c tr\u01b0ng t\u00ecnh c\u1ea3m\/c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh s\u1ebd r\u1ea5t c\u00f3 \u00edch cho b\u1ea1n: li\u1ec7u h\u1ecd c\u00f3 th\u1ef1c s\u1ef1 e ng\u1ea1i n\u1ebfu b\u1ecf l\u1ee1 \u01b0u \u0111\u00e3i hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u201cc\u00e1i gi\u00e1 c\u1ee7a vi\u1ec7c kh\u00f4ng h\u00e0nh \u0111\u1ed9ng\u201d.<\/p>\n<h2 id=\"4-tai-sao-moi-nguoi-lai-muon-mua-su-bao-dam\">T\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi l\u1ea1i mu\u1ed1n (mua) s\u1ef1 b\u1ea3o \u0111\u1ea3m?<\/h2>\n<p>Kh\u00e1ch h\u00e0ng c\u00f3 mu\u1ed1n mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n hay kh\u00f4ng? Kh\u00f4ng, l\u00fd do th\u1ef1c s\u1ef1 h\u1ecd mua s\u1ea3n ph\u1ea9m l\u00e0 \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t \u0111i\u1ec3m \u0111au \u0111ang hi\u1ec7n h\u1eefu, khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y phi\u1ec1n to\u00e1i v\u00e0 mu\u1ed1n \u0111\u01b0\u1ee3c tho\u00e1t kh\u1ecfi n\u00f3 c\u00e0ng nhanh c\u00e0ng t\u1ed1t.<\/p>\n<p>Th\u1ee9 m\u00e0 h\u1ecd kh\u00f4ng mu\u1ed1n l\u00e0 c\u1ea3m gi\u00e1c th\u1ea5t v\u1ecdng. H\u1ecd kh\u00f4ng mu\u1ed1n d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n sau \u0111\u00f3 h\u1ed1i h\u1eadn v\u00ec \u0111\u00e3 mua. H\u1ecd mu\u1ed1n bi\u1ebft ch\u1eafc ch\u1eafn c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u201cr\u00fat v\u00ed\u201d. \u0110i\u1ec1u n\u00e0y gi\u1ea3i th\u00edch v\u00ec sao 81% kh\u00e1ch h\u00e0ng th\u01b0\u1eddng tham kh\u1ea3o \u00fd ki\u1ebfn c\u1ee7a b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n m\u1ed7i l\u00fac c\u1ea7n mua th\u1ee9 g\u00ec \u0111\u00f3.<\/p>\n<p>N\u1ed7i s\u1ee3 h\u00e3i trong marketing c\u00f3 hi\u1ec7u qu\u1ea3 tuy\u1ec7t v\u1eddi trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd. Tuy nhi\u00ean, l\u1ea1m d\u1ee5ng n\u1ed7i s\u1ee3 l\u1ea1i g\u00e2y \u201ct\u00e1c d\u1ee5ng ng\u01b0\u1ee3c\u201d. Th\u00f4ng \u0111i\u1ec7p ti\u00eau c\u1ef1c c\u00f3 th\u1ec3 g\u1ee3i l\u00ean s\u1ef1 quan t\u00e2m c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng thi\u1ebfu nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. S\u1ef1 s\u1ee3 h\u00e3i khi\u1ebfn h\u1ecd ch\u00fa \u00fd, nh\u1eadn ra \u2013 l\u1ea7n \u0111\u1ea7u ti\u00ean \u2013 r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/p>\n<p>M\u1ed9t kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean 65.000 li\u00ean k\u1ebft c\u00f3 tr\u1ea3 ti\u1ec1n \u0111\u1ec3 xem th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c hi\u1ec7u qu\u1ea3 h\u01a1n. Th\u00f4ng \u0111i\u1ec7p ti\u00eau c\u1ef1c \u0111\u00e3 th\u1eafng th\u1ebf v\u1edbi 60% v\u01b0\u1ee3t tr\u1ed9i. \u0110\u00f4i khi, ch\u00fang ta kh\u00f4ng c\u1ea7n t\u1edbi b\u1ea5t k\u1ef3 ch\u1ea5t x\u00fac t\u00e1c n\u00e0o \u0111\u1ec3 d\u1eebng l\u1ea1i v\u00e0 ch\u00fa \u00fd t\u1edbi xung quanh.<\/p>\n<div id=\"attachment_1\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/positive-vs-negative-superlatives.png\" alt=\"positive-vs-negative-superlatives\" width=\"730\" height=\"457\" title=\"positive-vs-negative-superlatives\"><\/p>\n<p class=\"wp-caption-text\">Th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c th\u1eafng th\u1ebf<\/p>\n<\/div>\n<p>M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c so s\u00e1nh v\u00e0i ti\u00eau \u0111\u1ec1 kh\u00e1c nhau. C\u00e1c ti\u00eau \u0111\u1ec1 bao g\u1ed3m:<\/p>\n<ul>\n<li>\u0110am m\u00ea c\u00e1 c\u01b0\u1ee3c? Ch\u00fang t\u00f4i c\u0169ng v\u1eady.<\/li>\n<li>Ki\u1ebfm nhi\u1ec1u ti\u1ec1n h\u01a1n khi c\u00e1 c\u01b0\u1ee3c \u2013 Nh\u1eadn m\u1eb9o \u0111\u1eb7t c\u01b0\u1ee3c mi\u1ec5n ph\u00ed<\/li>\n<li>Ng\u1eebng phung ph\u00ed ti\u1ec1n b\u1ea1c khi c\u00e1 c\u01b0\u1ee3c \u2013 Nh\u1eadn m\u1eb9o \u0111\u1eb7t c\u01b0\u1ee3c mi\u1ec5n ph\u00ed<\/li>\n<\/ul>\n<p>K\u1ebft qu\u1ea3 kh\u00f4ng ng\u1ea1c nhi\u00ean khi ti\u00eau \u0111\u1ec1 2 v\u00e0 3 (mang s\u1eafc th\u00e1i t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c) \u0111em l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n ti\u00eau \u0111\u1ec1 1 v\u1ed1n chung chung. Tuy nhi\u00ean, \u0111\u00e1ng n\u00f3i l\u00e0 th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c trong ti\u00eau \u0111\u1ec1 2 l\u1ea1i c\u00f3 hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n ti\u00eau \u0111\u1ec1 3 mang t\u00ednh ti\u00eau c\u1ef1c. Ti\u00eau \u0111\u1ec1 t\u00edch c\u1ef1c s\u1ed1 2 t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c, h\u01a1n l\u00e0 nh\u1ea5n m\u1ea1nh v\u00e0o s\u1ed1 ti\u1ec1n h\u1ecd \u0111\u00e1nh m\u1ea5t nh\u01b0 \u1edf ti\u00eau \u0111\u1ec1 3. Nh\u01b0 v\u1eady, chuy\u1ec7n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c, trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 \u0111\u00e1nh v\u00e0o n\u1ed7i s\u1ee3 h\u00e3i m\u1ea5t m\u00e1t c\u1ee7a h\u1ecd.<\/p>\n<h2 id=\"5-ket-luan\">K\u1ebft lu\u1eadn<\/h2>\n<p>Th\u00f4ng \u0111i\u1ec7p marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i \u0111\u00f3ng vai tr\u00f2 kh\u00f4ng nh\u1ecf trong qu\u00e1 tr\u00ecnh ti\u1ebfn h\u00f3a sinh h\u1ecdc c\u1ee7a con ng\u01b0\u1eddi, k\u00edch th\u00edch ph\u1ea3n h\u1ed3i v\u00e0 th\u00fac gi\u1ee5c kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. Tuy nhi\u00ean, n\u00f3 \u0111\u00f2i h\u1ecfi \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh trong b\u1ed1i c\u1ea3nh ph\u00f9 h\u1ee3p. Nh\u1eefng th\u00f4ng \u0111i\u1ec7p ti\u00eau c\u1ef1c s\u1ebd c\u00f3 \u00edch khi b\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng \u00fd th\u1ee9c r\u00f5 c\u00f4ng n\u0103ng s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n cung c\u1ea5p, kh\u00f4ng h\u1ec1 bi\u1ebft h\u1ecd c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1\/m\u1ed1i nguy hi\u1ec3m c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd v\u00e0 gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3. \u0110\u1ed3ng th\u1eddi, kh\u00e1ch h\u00e0ng c\u0169ng t\u00ecm ki\u1ebfm s\u1ef1 b\u1ea3o \u0111\u1ea3m trong s\u1ea3n ph\u1ea9m, h\u1ecd mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 th\u1eadt v\u1ec1 l\u1ee3i \u00edch nh\u1eadn \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m thay v\u00ec nh\u1eefng l\u1eddi l\u1ebd \u0111\u00e1nh b\u00f3ng phi th\u1ef1c t\u1ebf. B\u1ea1n cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, ho\u1eb7c h\u1ecd s\u1ebd quay l\u01b0ng v\u1edbi b\u1ea1n v\u00e0 ch\u1ecdn m\u1ed9t c\u00f4ng ty kh\u00e1c c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft n\u1ed7i s\u1ee3 h\u00e3i c\u1ee7a h\u1ecd t\u1ed1t h\u01a1n.<\/p>\n<p style=\"text-align: right\"><em>Ngu\u1ed3n: Kissmetric, CrazyEgg<\/em><\/p>\n<p><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li><em>T\u1ed1i \u01b0u t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i b\u1eb1ng t\u00e2m l\u00fd h\u1ecdc<\/em><\/li>\n<li><em>Khai th\u00e1c y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m \u0111\u00e1nh v\u00e0o kh\u00eda c\u1ea1nh t\u00e2m l\u00fd c\u1ee7a con ng\u01b0\u1eddi. T\u1ea1i sao n\u1ed7i s\u1ee3 l\u1ea1i chi ph\u1ed1i c\u00e1ch ch\u00fang ta h\u00e0nh \u0111\u1ed9ng? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3? Marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55655"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55655"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55655\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}