{"id":5567,"date":"2023-11-29T14:12:02","date_gmt":"2023-11-29T14:12:02","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5567"},"modified":"2023-12-14T23:04:57","modified_gmt":"2023-12-14T23:04:57","slug":"storytelling-la-gi-quang-cao-video-dan-dat-ke-chuyen","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/storytelling-la-gi-quang-cao-video-dan-dat-ke-chuyen.html","title":{"rendered":"Storytelling l\u00e0 g\u00ec? Qu\u1ea3ng c\u00e1o video d\u1eabn d\u1eaft k\u1ec3 chuy\u1ec7n"},"content":{"rendered":"<h2><span id=\"Storytelling_la_gi_Marketing_Ket_noi_cam_xuc\"><strong>Storytelling l\u00e0 g\u00ec? Marketing \u2013 K\u1ebft n\u1ed1i c\u1ea3m x\u00fac<\/strong><\/span><\/h2>\n<p><strong>Storytelling<\/strong>\u00a0chi\u0301nh la\u0300 hi\u0300nh th\u01b0\u0301c marketing d\u01b0\u0323a tr\u00ean vi\u00ea\u0323c x\u00e2y d\u01b0\u0323ng, pha\u0301t tri\u00ea\u0309n va\u0300 lan to\u0309a nh\u01b0\u0303ng c\u00e2u chuy\u00ea\u0323n ly\u0301 thu\u0301, co\u0301 li\u00ean quan tr\u01b0\u0323c ti\u00ea\u0301p ho\u0103\u0323c gia\u0301n ti\u00ea\u0301p t\u01a1\u0301i th\u01b0\u01a1ng hi\u00ea\u0323u sa\u0309n ph\u00e2\u0309m hay hi\u0300nh a\u0309nh cu\u0309a ha\u0303ng. Storytelling l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap ph\u00e1p gi\u00fap th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n \u0111\u01b0\u1ee3c \u201ct\u1ecfa s\u00e1ng\u201d, th\u00f4ng qua c\u00e2u chuy\u1ec7n b\u1ea1n k\u1ec3 v\u00e0 c\u1ea3 nh\u1eefng g\u00ec ng\u01b0\u1eddi ta n\u00f3i v\u1ec1 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n. \u0110\u1eebng ng\u1ea1i ng\u1ea7n che d\u1ea5u n\u00e9t t\u00ednh c\u00e1ch \u0111\u1eb7c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n khi s\u1eed d\u1ee5ng Storytelling trong chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u00ecnh. Nhi\u00ea\u0300u ng\u01b0\u01a1\u0300i coi s\u01b0\u0323 pha\u0301t tri\u00ea\u0309n cu\u0309a qua\u0309ng ca\u0301o nhi\u00ea\u0300u t\u00e2\u0323p (commercial serial) tr\u00ean h\u00ea\u0323 th\u00f4\u0301ng truy\u00ea\u0300n hi\u0300nh ph\u01b0\u01a1ng T\u00e2y cu\u00f4\u0301i nh\u01b0\u0303ng n\u0103m 1980, \u0111\u00e2\u0300u nh\u01b0\u0303ng n\u0103m 1990 la\u0300 m\u00f4\u0323t m\u00f4\u0301c pha\u0301t tri\u00ea\u0309n quan tro\u0323ng cu\u0309a hi\u0300nh th\u01b0\u0301c na\u0300y.<\/p>\n<p><strong>Trong cu\u00f4\u0301n sa\u0301ch Storytelling<\/strong>, Branding in Practice do Springer xu\u00e2\u0301t ba\u0309n n\u0103m 2005, nho\u0301m ta\u0301c gia\u0309 cho r\u0103\u0300ng \u201ck\u00ea\u0309 chuy\u00ea\u0323n\u201d chi\u0301nh la\u0300 ph\u01b0\u01a1ng th\u01b0\u0301c quan tro\u0323ng \u0111\u00ea\u0309 x\u00e2y d\u01b0\u0323ng th\u01b0\u01a1ng hi\u00ea\u0323u. M\u00f4\u0323t th\u01b0\u01a1ng hi\u00ea\u0323u ma\u0323nh pha\u0309i \u0111\u01b0\u01a1\u0323c ta\u0323o d\u01b0\u0323ng tr\u00ean nh\u01b0\u0303ng gia\u0301 tri\u0323 ro\u0303 ra\u0300ng va\u0300 pha\u0309i ta\u0323o ra s\u01b0\u0323 k\u00ea\u0301t n\u00f4\u0301i ca\u0309m xu\u0301c v\u01a1\u0301i ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng. Trong khi \u0111o\u0301, marketing k\u00ea\u0309 chuy\u00ea\u0323n co\u0301 th\u00ea\u0309 ta\u0301c \u0111\u00f4\u0323ng t\u01a1\u0301i ca\u0309m xu\u0301c va\u0300 giu\u0301p nho\u0301m mu\u0323c ti\u00eau hi\u00ea\u0309u \u0111\u01b0\u01a1\u0323c nh\u01b0\u0303ng gia\u0301 tri\u0323 ma\u0300 marketer mu\u00f4\u0301n ta\u0323o ra.\u201dK\u00ea\u0309 chuy\u00ea\u0323n la\u0300 ca\u0301ch duy nh\u00e2\u0301t chu\u0301ng ta co\u0301 th\u00ea\u0309 ta\u0323o ra y\u0301 nghi\u0303a cho \u0111\u01a1\u0300i mi\u0300nh va\u0300 ca\u0309m nh\u00e2\u0323n th\u00ea\u0301 gi\u01a1\u0301i\u201d \u2013 \u0111a\u0323o di\u00ea\u0303n Paul Auster co\u0301 qua\u0301 l\u01a1\u0300i kh\u00f4ng khi no\u0301i nh\u01b0 v\u00e2\u0323y?<\/p>\n<p>Hakuhodo Singapore \u0111\u00e3 \u0111\u01b0a ra s\u00e1ng ki\u1ebfn tuy\u1ec7t v\u1eddi trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi Bior\u00e9 UV Body Care Serum \u2013 kem d\u01b0\u1ee1ng c\u00f3 th\u00e0nh ph\u1ea7n ch\u1ed1ng n\u1eafng v\u00e0 b\u1ee5i b\u1ea9n. \u0110\u00f3 l\u00e0 m\u1ed9t video \u201ck\u1ec3 chuy\u1ec7n\u201d nh\u1eb1m th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi xem tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 \u0111\u1eafm m\u00ecnh v\u00e0o n\u1ed9i dung th\u00fa v\u1ecb b\u1eb1ng c\u00e1ch \u0111\u1eb7t m\u1ed9t ng\u00f3n tay v\u00e0o ch\u00ednh gi\u1eefa n\u00f3.<\/p>\n<p>\u0110o\u1ea1n video nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef l\u00e0m vi\u1ec7c \u1edf v\u0103n ph\u00f2ng, \u1edf th\u1eddi \u0111i\u1ec3m tr\u01b0\u1edbc l\u00fac h\u1ecd ngh\u1ec9 tr\u01b0a, chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i s\u1ebd l\u00e0 ng\u01b0\u1eddi nh\u1eafc nh\u1edf v\u00e0 gi\u1ea3i th\u00edch cho h\u1ecd hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c b\u1ea3o v\u1ec7 c\u01a1 th\u1ec3 kh\u1ecfi tia UV v\u00e0 tr\u00e1nh s\u1ef1 kh\u00f4 tr\u00f3c c\u1ee7a da. Th\u00f4ng \u0111i\u1ec7p v\u00e0 n\u1ed9i dung c\u1ee7a chi\u1ebfn d\u1ecbch c\u0169ng \u0111\u01b0\u1ee3c lan t\u1ecfa qua nhi\u1ec1u k\u00eanh digital, tin nh\u1eafn hay c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng.<\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"New Biore UV Anti-Pollution Body Care Serum SPF 50+ PA+++\" src=\"https:\/\/www.youtube.com\/embed\/H8Db_jNZflc?feature=oembed\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p><em>Storytelling l\u00e0 g\u00ec? Video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m kem d\u01b0\u1ee1ng\u00a0Bior\u00e9 UV Body Care Serum (Ngu\u1ed3n: Youtube)<\/em><\/p>\n<p>James Keng Lim \u2013 Creative Director c\u1ee7a Hakuhodo Singapore chia s\u1ebb: \u201c\u0110\u1ec3 m\u1ecdi n\u1ed9i dung \u0111\u1ec1u \u0111\u01b0\u1ee3c lan t\u1ecfa th\u00e0nh c\u00f4ng, n\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, truy\u1ec1n \u0111\u1ea1t cho m\u1ed9t ng\u01b0\u1eddi c\u1ee5 th\u1ec3 v\u1edbi nhu c\u1ea7u ri\u00eang trong vi\u1ec7c mua s\u1eafm c\u1ee7a h\u1ecd. Nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a n\u1ed9i dung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c tr\u00ean \u0111i\u1ec7n tho\u1ea1i, ch\u00fang t\u00f4i truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef \u0111\u1ec3 h\u1ecd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m n\u00e0y.\u201d<\/p>\n<p>Ch\u1ec9 sau 3 th\u00e1ng ra m\u1eaft, \u0111o\u1ea1n video \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c 31.000 gi\u1edd theo d\u00f5i, h\u01a1n 80.000 views v\u1edbi t\u1ed1c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c l\u00e0 47.5%.<\/p>\n<p>April Tan \u2013 Account Manager c\u1ee7a Hakuhodo Singapore c\u0169ng chia s\u1ebb r\u1eb1ng: \u201cT\u1eeb nh\u1eefng d\u1eef li\u1ec7u c\u1ee7a Hakuhodo\u2019s Sei-katsu-sha (Hakuhodo\u2019s Life and Living), trong \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u kh\u00f4ng ch\u1ec9 v\u00ec m\u1ee5c \u0111\u00edch kinh t\u1ebf m\u00e0 c\u00f2n \u0111\u1ec3 cho ch\u00fang t\u00f4i nh\u1eadn ra c\u00e1ch th\u1ee9c t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 gi\u00e1o d\u1ee5c truy\u1ec1n th\u1ed1ng \u0111\u00e3 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd. Clients \u0111\u00e3 khuy\u1ebfn kh\u00edch ch\u00fang t\u00f4i \u0111\u01b0a ra \u00fd t\u01b0\u1edfng \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng h\u1ee9ng th\u00fa h\u01a1n n\u1eefa v\u00e0 th\u1eed th\u00e1ch \u1ea5y \u0111\u00e3 \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh.\u201d<\/p>\n<h2><span id=\"Cach_viet_content_storytelling_la_gi\"><strong>C\u00e1ch vi\u1ebft content storytelling l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<h3><span id=\"Tim_ra_goc_nhin_cua_ban\"><strong>T\u00ecm ra g\u00f3c nh\u00ecn c\u1ee7a b\u1ea1n<\/strong><\/span><\/h3>\n<p>\u0110\u1ea7u ti\u00ean, trong t\u1ea5t c\u1ea3 nh\u1eefng story th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 nh\u00e2n v\u1eadt ch\u00ednh, nh\u1eefng g\u00ec b\u1ea1n ngh\u0129, ph\u00e1c th\u1ea3o ra ch\u00ednh l\u00e0 \u0111i\u1ec1u b\u1ea1n c\u1ea7n \u0111\u1ec3 t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n ho\u00e0n ch\u1ec9nh. H\u00e3y bi\u1ebft r\u1eb1ng, nh\u00e2n v\u1eadt ch\u00ednh c\u1ee7a b\u1ea1n l\u00e0 ai v\u00e0 th\u1ef1c s\u1ef1 n\u00f3 c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o xoay quanh n\u00f3. Ch\u1eafc ch\u1eafn r\u1ed3i, v\u1edbi m\u1ed7i m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00ec vi\u1ec7c s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 nh\u00e2n v\u1eadt ch\u00ednh t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ec3 b\u1ea1n khai tri\u1ec3n ra nhi\u1ec1u th\u1ee9 m\u1ed9t c\u00e1ch \u0111\u1ed9c \u0111\u00e1o. H\u00e3y nh\u00ecn theo c\u00e1ch c\u1ee7a b\u1ea1n ho\u1eb7c t\u1eeb kh\u00e1ch h\u00e0ng xem, c\u00e2u chuy\u1ec7n b\u1ea1n s\u1ebd v\u1ebd ra c\u00f3 Target v\u00e0o \u0111\u00fang m\u1ee5c ti\u00eau, \u0111\u00fang nh\u1eefng g\u00ec m\u00e0 c\u1ed9ng \u0111\u1ed3ng \u0111ang h\u01b0\u1edbng t\u1edbi hay kh\u00f4ng?<\/p>\n<p><em>Content storytelling l\u00e0 g\u00ec? Digital storytelling l\u00e0 g\u00ec?\u00a0(Ngu\u1ed3n: EverString)<\/em><\/p>\n<p>H\u01a1n n\u1eefa, b\u1ea1n ph\u1ea3i \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng suy ngh\u0129 c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 m\u1edbi t\u1ea1o ra \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n hi\u1ec7u qu\u1ea3. B\u1ea1n \u0111ang mu\u1ed1n truy\u1ec1n t\u1ea3i g\u00ec t\u1edbi kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 \u0111\u1ee7 \u201cch\u1ea5t li\u1ec7u\u201d \u0111\u1ec3 t\u1ea1o ra c\u00e2u chuy\u1ec7n th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng? N\u1ebfu b\u1ea1n \u0111\u1ebfn t\u1eeb m\u1ed9t t\u1ed5 ch\u1ee9c mu\u1ed1n truy\u1ec1n t\u1ea3i m\u1ee5c ti\u00eau, th\u00ec c\u00e2u chuy\u1ec7n n\u00e0o v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u1ed9ng h\u01b0\u1edfng v\u1edbi kh\u00eda c\u1ea1nh \u0111\u00f3 c\u1ee7a ng\u01b0\u1eddi nghe? H\u00e3y nh\u00ecn t\u1eeb kh\u00e1ch h\u00e0ng, b\u1edfi n\u1ebfu b\u1ea1n vi\u1ebft m\u1ed9t Storytelling m\u00e0 khi\u1ebfn h\u1ecd th\u1ea5y \u0111\u01b0\u1ee3c h\u1ecd \u1edf trong \u0111\u00f3, th\u00ec b\u1ea1n \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c ch\u1ea1m t\u1edbi c\u1ea3m x\u00fac c\u1ee7a h\u1ecd.<\/p>\n<h3><span id=\"Phac_thao_nen_cot_truyen_cua_minh\"><strong>Ph\u00e1c th\u1ea3o n\u00ean c\u1ed1t truy\u1ec7n c\u1ee7a m\u00ecnh<\/strong><\/span><\/h3>\n<p>T\u1ea5t nhi\u00ean r\u1ed3i, b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c Storytelling l\u00e0 g\u00ec, th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 c\u1ed1t truy\u1ec7n \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra t\u1ed5ng th\u1ec3 d\u1ec5 h\u00ecnh dung nh\u1ea5t cho m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c. S\u1ef1 ch\u1ec9nh chu trong c\u00f4ng \u0111o\u1ea1n n\u00e0y l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t, k\u1ecbch b\u1ea3n c\u1ee7a b\u1ea1n n\u00ean bao g\u1ed3m brand promise v\u00e0 brand benefit. Ch\u00ednh nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, nh\u01b0 v\u1eady m\u1edbi c\u00f3 th\u1ec3 ghim v\u00e0o t\u00e2m tr\u00ed c\u1ee7a h\u1ecd v\u1ec1 nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c cho c\u1ed9ng \u0111\u1ed3ng, t\u1ea1o ra \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng c\u1ee7a h\u1ecd.<\/p>\n<p>\u0110\u1eebng ng\u1ea1i khi ph\u1ea3i t\u01b0 duy mang t\u00ednh tr\u1ef1c quan, d\u00f9 b\u1ea1n c\u00f3 bi\u1ebfn n\u00f3 th\u00e0nh video hay kh\u00f4ng? C\u1ed1t truy\u1ec7n n\u00ean th\u1eadt d\u1ec5 hi\u1ec3u, n\u00f3 s\u1ebd gi\u00fap b\u1ea1n l\u00e0m n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea5u ch\u1ed1t. N\u00f3 s\u1ebd b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac \u1edf \u0111\u00e2u? Tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u00e2n v\u1eadt thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o v\u00e0 cu\u1ed1i c\u00f9ng c\u1ea3m x\u00fac n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn?<\/p>\n<h3><span id=\"Suy_nghi_nhung_dieu_sau_xa_hon_nua\"><strong>Suy ngh\u0129 nh\u1eefng \u0111i\u1ec1u s\u00e2u xa h\u01a1n n\u1eefa<\/strong><\/span><\/h3>\n<p>Khi b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t c\u1ed1t truy\u1ec7n, m\u1ed9t c\u00e2u chuy\u1ec7n t\u1ed5ng th\u1ec3, th\u00ec b\u1ea1n ph\u1ea3i ngh\u0129 \u0111\u1ebfn xem b\u1ea1n s\u1ebd k\u1ec3 n\u00f3 nh\u01b0 th\u1ebf n\u00e0o cho h\u1ee3p l\u00fd nh\u1ea5t. B\u1ea1n s\u1ebd k\u1ec3 n\u00f3 d\u01b0\u1edbi c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u00e0o, v\u00e0 n\u00f3 c\u00f3 th\u1ec3 tri\u1ec3n khai qua nh\u1eefng k\u00eanh n\u00e0o s\u1ebd l\u00e0 \u0111i\u1ec1u b\u1ea1n c\u1ea7n quan t\u00e2m khi th\u1ef1c hi\u1ec7n t\u1ea1o ra Storytelling. B\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 l\u1eb7p c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh qua m\u1ea1ng x\u00e3 h\u1ed9i, b\u1edfi \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng c\u1ef1c k\u1ef3 h\u1eefu \u00edch \u0111\u1ec3 b\u1ea1n hi\u1ec7n h\u00f3a c\u00e2u chuy\u1ec7n.<\/p>\n<div class=\"eg084e irc_ab\">\n<div class=\"NDcgDe EWkRMe\"><em><span class=\"irc_ho\" dir=\"ltr\">Storytelling marketing l\u00e0 g\u00ec? Data storytelling l\u00e0 g\u00ec? telling story l\u00e0 g\u00ec?(Ngu\u1ed3n: Sprout Social)<\/span><\/em><\/div>\n<\/div>\n<p>M\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hay ph\u1ea3i th\u1eadt linh ho\u1ea1t \u0111\u1ec3 c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, b\u1ea1n h\u00e3y hi\u1ec3u \u0111\u01b0\u1ee3c Storytelling l\u00e0 g\u00ec th\u00ec m\u1edbi c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c t\u1ea1o ra. Nh\u1eefng b\u1ee9c \u1ea3nh \u0111\u1eb9p c\u1ee7a c\u00e2u chuy\u1ec7n \u0111\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c copy l\u1ea1i tr\u00ean Instagram. C\u00e2u chuy\u1ec7n ph\u1ea3i khi\u1ebfn ng\u01b0\u1eddi nghe t\u1ef1 \u0111\u1eb7t c\u00e2u h\u1ecfi ho\u1eb7c th\u00f4i th\u00fac h\u1ecd chia s\u1ebb tr\u00ean Twitter hay Facebook. C\u00e1c m\u1ea3nh gh\u00e9p d\u00f9 l\u00e0 nh\u1ecf nh\u1ea5t c\u1ee7a n\u00f3 c\u0169ng ph\u1ea3i chia s\u1ebb \u0111\u01b0\u1ee3c tr\u00ean Twitter. Hashtag c\u1ee7a n\u00f3 ph\u1ea3i l\u00e0m cho n\u1ed9i dung \u0111\u01b0\u1ee3c ng\u01b0\u1eddi nghe nh\u1edb \u0111\u1ebfn. V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 d\u00e0nh th\u1eddi gian \u0111\u1ec3 ngh\u0129 ra m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. V\u1eady b\u1ea1n c\u0169ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c r\u1eb1ng m\u00ecnh c\u00f3 th\u1ec3 k\u1ec3 n\u00f3 l\u1ea1i th\u1eadt nhi\u1ec1u l\u1ea7n.<\/p>\n<h2><span id=\"Nhung_phuong_phap_storytelling_thuyet_phuc_khach_hang\"><b>Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p storytelling thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng<\/b><\/span><\/h2>\n<h3><span id=\"Dieu_chinh_von_tu_vung_cua_ban_de_phu_hop_voi_doi_tuong_cua_ban\"><b>\u0110i\u1ec1u ch\u1ec9nh v\u1ed1n t\u1eeb v\u1ef1ng c\u1ee7a b\u1ea1n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n<\/b><\/span><\/h3>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, t\u00f4i \u0111\u1ecbnh ngh\u0129a \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi H\u1ed3i gi\u00e1o l\u00e0 b\u1ea5t c\u1ee9 ai \u0111ang \u0111\u01b0\u1ee3c k\u1ec3 c\u00e2u chuy\u1ec7n \u2013 bao g\u1ed3m c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m \u0111a ng\u00e0nh, c\u00e1c b\u00ean li\u00ean quan, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c c\u1ee7a b\u00ean th\u1ee9 ba \u2026 M\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i khi k\u1ec3 chuy\u1ec7n l\u00e0 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1n gi\u1ea3, nh\u01b0ng th\u1eadt kh\u00f3 \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 khi ch\u00fang t\u00f4i kh\u00f4ng n\u00f3i \u0111\u01b0\u1ee3c ng\u00f4n ng\u1eef c\u1ee7a n\u00f3 . Hi\u1ec3u ng\u00e0nh v\u00e0 thu\u1eadt ng\u1eef c\u1ee7a kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n v\u00e0 k\u1ebft h\u1ee3p nh\u1eefng t\u1eeb n\u00e0y v\u00e0o c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u1eb7t m\u00ecnh v\u00e0o \u0111\u00f3. V\u00ed d\u1ee5: n\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n l\u00e0 kh\u00e1ch h\u00e0ng trong ng\u00e0nh s\u1ea3n xu\u1ea5t s\u1eed d\u1ee5ng quy tr\u00ecnh d\u00e2y chuy\u1ec1n l\u1eafp r\u00e1p, b\u1ea1n n\u00ean bi\u1ebft v\u1ec1 m\u00e1y m\u00f3c \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, c\u00e1c b\u01b0\u1edbc c\u1ee7a d\u00e2y chuy\u1ec1n l\u1eafp r\u00e1p v\u00e0 b\u1ea5t k\u1ef3 thu\u1eadt ng\u1eef c\u1ee5 th\u1ec3 n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m. Kh\u00f4ng s\u1eed d\u1ee5ng t\u1eeb v\u1ef1ng \u00e1p d\u1ee5ng cho c\u00e1c th\u00e0nh vi\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 nguy c\u01a1 m\u1ea5t s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd v\u00e0 uy t\u00edn c\u1ee7a b\u1ea1n.<\/p>\n<p><em>Narrative ngh\u0129a l\u00e0 g\u00ec? Visual storytMasterskillsr ngh\u0129a l\u00e0 g\u00ec? (Ngu\u1ed3n: 42courses.com)<\/em><\/p>\n<h3><span id=\"Tap_trung_vao_toan_bo_trai_nghiem_omnichannel_ben_trong_va_ben_ngoai_giao_dien\"><strong>T\u1eadp trung v\u00e0o to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m omnichannel , b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i giao di\u1ec7n<\/strong><\/span><\/h3>\n<p>Ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n kh\u00f4ng t\u1ed3n t\u1ea1i ch\u1ec9 trong \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. \u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y h\u1ecd \u0111\u1ebfn ph\u1ea7n m\u1ec1m c\u1ee7a b\u1ea1n? H\u1ecd s\u1eed d\u1ee5ng n\u00f3 \u1edf \u0111\u00e2u? Xem x\u00e9t b\u1ed1i c\u1ea3nh s\u1eed d\u1ee5ng: ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n l\u00e0m g\u00ec tr\u01b0\u1edbc, sau v\u00e0 trong th\u1eddi gian h\u1ecd g\u1eafn b\u00f3 v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? \u0110i\u1ec1u g\u00ec l\u00e0m h\u1ecd ph\u00e2n t\u00e2m? Hi\u1ec3u nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd gi\u00fap kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n \u0111\u1ed3ng c\u1ea3m v\u1edbi nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n \u0111ang tr\u1ea3i qua.<\/p>\n<p>V\u00ed d\u1ee5: \u0111\u1eb7t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n v\u00e0o v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch n\u00f3i, H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n l\u00e0 cha m\u1eb9 \u0111\u01a1n th\u00e2n, c\u00f3 hai con, c\u00f4ng vi\u1ec7c to\u00e0n th\u1eddi gian b\u1eadn r\u1ed9n v\u00e0 b\u1ea1n c\u1ea7n theo k\u1ecbp t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ngo\u1ea1i kh\u00f3a tr\u00ean l\u1ecbch c\u1ee7a m\u00ecnh C\u00e2u chuy\u1ec7n n\u00e0y cho ph\u00e9p c\u00e1c th\u00e0nh vi\u00ean trong kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n h\u00ecnh dung ra nh\u1eefng tr\u00e1ch nhi\u1ec7m n\u00e0y, \u0111\u01b0a h\u1ecd ra kh\u1ecfi nh\u1eefng quan \u0111i\u1ec3m ri\u00eang c\u1ee7a h\u1ecd.<\/p>\n<h3><span id=\"Ghep_noi_cau_chuyen_cua_ban_voi_mot_vat_pham_de_ghi_nho_va_can_chinh\"><strong>Gh\u00e9p n\u1ed1i c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n v\u1edbi m\u1ed9t v\u1eadt ph\u1ea9m \u0111\u1ec3 ghi nh\u1edb v\u00e0 c\u0103n ch\u1ec9nh<\/strong><\/span><\/h3>\n<p>Hi\u1ec7n v\u1eadt t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i sau khi c\u00e2u chuy\u1ec7n \u0111\u00e3 \u0111\u01b0\u1ee3c k\u1ec3. B\u1ea3ng ph\u00e2n c\u1ea3nh , personas , b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh v\u00e0 b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u cung c\u1ea5p cho c\u00e1c th\u00e0nh vi\u00ean kh\u00e1n gi\u1ea3 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 h\u1eefu h\u00ecnh \u0111\u1ec3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn khi c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean sau \u0111\u00f3 v\u00e0 gi\u00fap h\u1ecd nh\u1edb l\u1ea1i c\u00e1c chi ti\u1ebft c\u1ee5 th\u1ec3. V\u00ed d\u1ee5: gh\u00e9p c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n v\u1edbi b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh cho ph\u00e9p kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi b\u1ea1n th\u1ea3o lu\u1eadn v\u1ec1 t\u1eebng b\u01b0\u1edbc c\u1ee7a h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ngo\u00e0i ra, k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n trong khi hi\u1ec3n th\u1ecb b\u1ea3ng ph\u00e2n c\u1ea3nh cho ph\u00e9p kh\u00e1n gi\u1ea3 th\u1ea5y m\u00f4i tr\u01b0\u1eddng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<div class=\"NDcgDe EWkRMe\"><em><span class=\"irc_ho\" dir=\"ltr\">Xu h\u01b0\u1edbng storytelling l\u00e0 g\u00ec? visual storytelling l\u00e0 g\u00ec?(Ngu\u1ed3n: sproutsocial)<\/span><\/em><\/div>\n<h3><span id=\"Theo_doi_qua_trinh_bang_mot_Brief\"><strong>Theo d\u00f5i qu\u00e1 tr\u00ecnh b\u1eb1ng m\u1ed9t Brief<\/strong><\/span><\/h3>\n<p>T\u00f3m t\u1eaft c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n ho\u1eb7c cu\u1ed9c h\u1ecdp v\u1edbi m\u1ed9t email ng\u1eafn g\u1ecdn ho\u1eb7c th\u00f4ng tin li\u00ean l\u1ea1c kh\u00e1c \u0111\u1ec3 ghi nh\u1edb th\u00eam. N\u1ebfu quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra d\u1ef1a tr\u00ean c\u00e2u chuy\u1ec7n \u0111\u00f3, bao g\u1ed3m nh\u1eefng g\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh v\u00e0 t\u1ea1i sao. N\u1ebfu m\u1ed9t quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1eb7t ra, b\u1ea1n c\u00f3 ph\u1ea7n ti\u1ebfp theo n\u00e0y \u0111\u1ec3 tham kh\u1ea3o l\u1ea1i.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Storytelling l\u00e0 g\u00ec? Marketing \u2013 K\u1ebft n\u1ed1i c\u1ea3m x\u00fac Storytelling\u00a0chi\u0301nh la\u0300 hi\u0300nh th\u01b0\u0301c marketing d\u01b0\u0323a tr\u00ean vi\u00ea\u0323c x\u00e2y d\u01b0\u0323ng, pha\u0301t tri\u00ea\u0309n va\u0300 lan to\u0309a nh\u01b0\u0303ng c\u00e2u chuy\u00ea\u0323n ly\u0301 thu\u0301, co\u0301 li\u00ean quan tr\u01b0\u0323c ti\u00ea\u0301p ho\u0103\u0323c gia\u0301n ti\u00ea\u0301p t\u01a1\u0301i th\u01b0\u01a1ng hi\u00ea\u0323u sa\u0309n ph\u00e2\u0309m hay hi\u0300nh a\u0309nh cu\u0309a ha\u0303ng. Storytelling l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap ph\u00e1p gi\u00fap th\u01b0\u01a1ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,232],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5567"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5567"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5567\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}