{"id":55673,"date":"2023-12-20T15:29:09","date_gmt":"2023-12-20T08:29:09","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tu-dong-hoa-manh-ghep-con-thieu-trong-quy-trinh-marketing-cua-doanh-nghiep.html"},"modified":"2023-12-20T15:29:09","modified_gmt":"2023-12-20T08:29:09","slug":"tu-dong-hoa-manh-ghep-con-thieu-trong-quy-trinh-marketing-cua-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tu-dong-hoa-manh-ghep-con-thieu-trong-quy-trinh-marketing-cua-doanh-nghiep.html","title":{"rendered":"T\u1ef1 \u0111\u1ed9ng h\u00f3a \u2013 m\u1ea3nh gh\u00e9p c\u00f2n thi\u1ebfu trong quy tr\u00ecnh marketing c\u1ee7a doanh nghi\u1ec7p"},"content":{"rendered":"
\n

1. Marketing Automation l\u00e0 g\u00ec?<\/h2>\n

T\u1eeb l\u00e2u, Marketing \u0111\u00e3 \u0111\u01b0\u1ee3c coi l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a b\u1ea5t k\u1ef3 m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u \u2013\u00a0kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean c\u0169ng c\u00f3 m\u1ed1i quan h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi Sales. Tuy nhi\u00ean, \u1edf th\u1eddi \u0111i\u1ec3m doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp, m\u1ed1i quan h\u1ec7 chi ph\u1ed1i s\u1ebd \u0111\u01a1n thu\u1ea7n l\u00e0 gi\u1eefa nh\u00e0 s\u00e1ng l\u1eadp v\u00e0 nh\u00e2n vi\u00ean kinh doanh \u2013 \u00f4ng ch\u1ee7 t\u1ea1o ra s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi b\u00e1n ch\u1ecbu ho\u00e0n to\u00e0n tr\u00e1ch nhi\u1ec7m trong vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3, c\u00f4ng ty ph\u00e1t tri\u1ec3n, ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb tr\u1edf n\u00ean qu\u00e1 l\u1edbn, quy m\u00f4 khi\u1ebfn b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd m\u1ecdi th\u1ee9 th\u00f4ng qua Outlook, Word hay Excel. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fac Marketing Automation, hay ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a xu\u1ea5t hi\u1ec7n.<\/p>\n

Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh ti\u1ebfp th\u1ecb nh\u01b0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, t\u00edch h\u1ee3p d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch. Vi\u1ec7c \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0m cho c\u00e1c qu\u00e1 tr\u00ecnh v\u1ed1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n b\u1eb1ng tay tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 k\u1ebft h\u1ee3p \u0103n \u00fd v\u1edbi nhau h\u01a1n. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi v\u1edbi\u00a0qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM).<\/p>\n

\"Marketing<\/p>\n

Marketing Automation<\/p>\n<\/div>\n

2. Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a h\u01b0\u1edbng t\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o<\/h2>\n

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1, k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 kh\u00f4ng th\u1ef1c s\u1ef1 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c h\u1ecd \u0111\u00e3 bi\u1ebft nh\u1eefng g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m, c\u00f3 m\u1ed1i quan t\u00e2m c\u1ee5 th\u1ec3 ra sao qu\u1ea3 th\u1ef1c r\u1ea5t kh\u00f3. B\u1edfi, h\u1ea7u h\u1ebft c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 ph\u00e1t tri\u1ec3n cho m\u00ecnh m\u1ed9t k\u1ef9 n\u0103ng t\u1ef1 t\u00ecm ki\u1ebfm th\u00f4ng tin theo nhu c\u1ea7u. V\u00ec l\u1ebd \u0111\u00f3, h\u1ecd kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u1ec3 c\u00f3 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m hay th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u0110\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi s\u1ef1 thay \u0111\u1ed5i n\u00e0y, ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng. C\u00f9ng v\u1edbi \u0111\u00f3, Marketing Automation c\u0169ng ch\u00ednh l\u00e0 l\u00e0 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o cho b\u00e0i to\u00e1n thi\u1ebfu s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa Marketing \u2013 Sales, h\u01b0\u1edbng t\u1edbi tr\u1ea3i nghi\u1ec7m v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng cao nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Xu\u1ea5t hi\u1ec7n \u0111\u00fang th\u1eddi \u0111i\u1ec3m<\/h3>\n

Trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u01b0\u1eddng \u00edt c\u00f3 xu h\u01b0\u1edbng tr\u00f2 chuy\u1ec7n v\u1edbi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. V\u00ec v\u1eady, xu\u1ea5t hi\u1ec7n \u0111\u00fang th\u1eddi \u0111i\u1ec3m ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u n\u1ebfu b\u1ea1n mu\u1ed1n l\u1ea7n ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 li\u00ean quan.<\/p>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao \u1edf kh\u1ea3 n\u0103ng n\u00e0y v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1, b\u1edfi n\u00f3 th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt h\u1ed3 s\u01a1 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn. V\u00ed d\u1ee5: khi ai \u0111\u00f3 t\u1ea3i t\u00e0i li\u1ec7u ho\u1eb7c \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin tr\u00ean website, ph\u1ea7n m\u1ec1m s\u1ebd t\u1ef1 \u0111\u1ed9ng l\u01b0u l\u1ea1i h\u00e0nh vi. T\u00f9y thu\u1ed9c v\u00e0o thi\u1ebft l\u1eadp tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a b\u1ea1n, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o r\u1eb1ng th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u1ebfn.<\/p>\n

Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u01b0a ra nh\u1eefng g\u1ee3i \u00fd s\u00e1t h\u01a1n v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi gi\u1ea3m t\u1ed1i \u0111a th\u1eddi gian theo d\u00f5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sau khi h\u1ecd \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang. Nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng: tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn, th\u1eddi gian ph\u1ea3n h\u1ed3i ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh vi\u1ec7c li\u00ean h\u1ec7 th\u00e0nh c\u00f4ng v\u1edbi kh\u00e1ch h\u00e0ng \u2013 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00fang th\u1eddi \u0111i\u1ec3m c\u00f3 th\u1ec3 mang l\u1ea1i th\u00e0nh c\u00f4ng cao h\u01a1n t\u1edbi b\u1ea3y l\u1ea7n.<\/p>\n

Ho\u00e0n thi\u1ec7n qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb<\/h3>\n

M\u1ed1i quan h\u1ec7 g\u1eafn b\u00f3 gi\u1eefa Sales v\u00e0 Marketing \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o, nh\u1edd kh\u1ea3 n\u0103ng cung c\u1ea5p d\u1ecbch v\u1ee5 nh\u1ea5t qu\u00e1n, v\u01b0\u1ee3t xa\u00a0mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. Hay n\u00f3i m\u1ed9t c\u00e1ch chung nh\u1ea5t, to\u00e0n b\u1ed9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p tr\u1edf n\u00ean ph\u00f9 h\u1ee3p v\u00e0 t\u1ed1i \u01b0u h\u01a1n.<\/p>\n

C\u00f3 th\u1ec3 \u1edf th\u1eddi \u0111i\u1ec3m \u0111\u1ea7u, vi\u1ec7c k\u1ebft h\u1ee3p c\u00f3 m\u1ed9t ch\u00fat kh\u00f3 kh\u0103n b\u1edfi m\u1ed7i b\u1ed9 ph\u1eadn \u0111\u1ec1u tin r\u1eb1ng h\u1ecd c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft t\u1ed1t nh\u1ea5t v\u1ec1 kh\u00e1ch h\u00e0ng. Th\u00f4ng th\u01b0\u1eddng, Marketing s\u1ebd n\u1eafm c\u00e1c d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1ec1 h\u00e0nh vi t\u00ecm ki\u1ebfm, ho\u1ea1t \u0111\u1ed9ng tr\u00ean website v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, trong khi Sales cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u1ecbnh t\u00ednh d\u1ef1a tr\u00ean c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u00e1 nh\u00e2n ho\u00e1 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a t\u1ea1o ra m\u1ed9t c\u00e1i nh\u00ecn theo chi\u1ec1u d\u1ecdc v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n n\u00f3 \u0111\u1ebfn c\u00e1c b\u1ea1n sales. N\u1ebfu h\u1ec7 th\u1ed1ng c\u1ee7a b\u1ea1n c\u00f3 m\u00f4 h\u00ecnh ti\u1ebfp c\u1eadn theo nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a th\u00f4ng tin v\u1ec1 t\u01b0\u01a1ng t\u00e1c m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 c\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c l\u1ea7n ti\u1ebfp c\u1eadn s\u1eafp t\u1edbi.<\/p>\n

\u0110\u1ed3ng th\u1eddi, n\u00f3 c\u00f2n cho ph\u00e9p nh\u00f3m b\u00e1n h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng; nh\u1eefng \u0111i\u1ec3m c\u1ea7n th\u1ea3o lu\u1eadn trong t\u1eebng l\u1ea7n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i, sales \u0111\u00f3ng g\u00f3p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3 khi c\u00f3 th\u1ec3 ph\u1ea3n h\u1ed3i ch\u00ednh x\u00e1c cho Marketing xem chi\u1ebfn d\u1ecbch n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

\"Marketing<\/p>\n

Marketing Automation \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u1ec1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m<\/p>\n<\/div>\n

Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng theo m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean\u00a0<\/strong><\/h3>\n

Tr\u00ean th\u1ef1c t\u1ebf, h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec1u \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1edbi b\u1ed9 ph\u1eadn B\u00e1n h\u00e0ng kh\u00e1 ch\u1eadm. Trong khi, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 m\u1ecdi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng truy c\u1eadp website \u0111\u1ec1u s\u1eb5n s\u00e0ng \u0111\u1ec3 tr\u00f2 chuy\u1ec7n v\u00e0 kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd nh\u1eadn t\u00e0i li\u1ec7u \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

L\u00fac n\u00e0y, Marketing Automation \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i \u2013 Sales v\u00e0 Marketing kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c coi l\u00e0 hai th\u1ef1c th\u1ec3 ri\u00eang bi\u1ec7t, m\u00e0 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong m\u1ed9t quy tr\u00ecnh l\u1edbn h\u01a1n \u2013 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. \u0110\u00e1p \u00e1n cho c\u00e2u h\u1ecfi h\u00f3c b\u00faa n\u00e0y ch\u00ednh l\u00e0 \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 ch\u1ea5m \u0111i\u1ec3m Lead (lead scoring) \u2013 n\u1eafm b\u1eaft nhu c\u1ea7u, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 ch\u1ea5m \u0111i\u1ec3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng theo t\u1eebng ti\u00eau ch\u00ed v\u00e0 th\u00f4ng b\u00e1o \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m ti\u1ebfp c\u1eadn.<\/p>\n

Ch\u1ea5m \u0111i\u1ec3m Lead s\u1ebd d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean cho c\u00e1c t\u00e0i kho\u1ea3n kh\u00e1c nhau v\u00e0 ph\u00e2n chia c\u00e1c c\u01a1 h\u1ed9i th\u1ef1c s\u1ef1 t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng t\u1ea3i t\u00e0i li\u1ec7u v\u00e0 h\u00e0nh vi tr\u00ean trang. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m th\u1eddi gian cho \u0111\u1ed9i sales m\u00e0 c\u00f2n t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch ch\u1ec9 nh\u1eafm m\u1ee5c ti\u00eau t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c ch\u1ea5m \u0111i\u1ec3m, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u1edbi nh\u1ea5t c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 kh\u00e1c \u0111\u1ec3 ti\u1ebfp c\u1eadn theo m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean.<\/p>\n

R\u00fat ng\u1eafn th\u1eddi gian x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7<\/h3>\n

\u0110\u1eebng coi vi\u1ec7c kh\u00e1ch h\u00e0ng t\u1ef1 t\u00ecm ki\u1ebfm th\u00f4ng tin nh\u01b0 m\u1ed9t d\u1ea5u hi\u1ec7u cho th\u1ea5y ng\u01b0\u1eddi mua kh\u00f4ng mu\u1ed1n m\u00ecnh c\u1ea7n \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c. \u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng ngh\u1ecbch l\u00fd c\u1ee7a m\u00f4 h\u00ecnh kh\u00e1ch h\u00e0ng \u2013 doanh nghi\u1ec7p: Kh\u00e1ch h\u00e0ng r\u1ea5t \u00edt khi mu\u1ed1n nghe t\u1eeb nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, nh\u01b0ng khi h\u1ecd c\u1ea7n, b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c trang b\u1ecb t\u1ed1t nh\u1ea5t, kh\u00f4ng ch\u1ec9 v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n v\u1ec1 m\u1ed1i quan t\u00e2m, s\u1edf th\u00edch c\u1ee7a h\u1ecd. \u0110\u1ed3ng th\u1eddi, t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng c\u0169ng mu\u1ed1n tr\u00f2 chuy\u1ec7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u00e0 h\u1ecd c\u1ea3m th\u1ea5y g\u1ea7n g\u0169i, li\u00ean quan.<\/p>\n

Ch\u00fang t\u00f4i \u0111\u00e3 ki\u1ec3m tra c\u00e1ch ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 \u01b0u ti\u00ean v\u00e0 \u0111\u1ed3ng th\u1eddi gi\u00fap c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nhanh ch\u00f3ng. Th\u00f4ng qua c\u00e1c d\u1ea5u hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t, c\u00e1c h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f3 th\u1ec3 t\u1ef1 g\u1eedi email d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

V\u00e0 thay v\u00ec nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec7n tho\u1ea1i t\u1eeb ph\u00eda nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ngay l\u1eadp t\u1ee9c, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c email v\u1edbi th\u00f4ng tin, \u0111\u1ec1 ngh\u1ecb c\u00f3 li\u00ean quan v\u00e0 sau \u0111\u00f3 l\u00e0 chi\u1ebfn d\u1ecbch nu\u00f4i d\u01b0\u1ee1ng. Khi \u0111\u00f3, Marketing ch\u00ednh l\u00e0 d\u00e0n nh\u1ea1c n\u1eb1m trong b\u1ea3n giao h\u01b0\u1edfng nh\u1ecf gi\u1ecdt n\u00e0y, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng l\u00e0m gi\u1ea3m t\u00ednh c\u00e1 nh\u00e2n h\u00f3a khi giao ti\u1ebfp qua email. Mi\u1ec5n l\u00e0 th\u00f4ng tin c\u00f3 li\u00ean quan v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd s\u1eb5n s\u00e0ng k\u1ebft n\u1ed1i.<\/p>\n

\"Marketing<\/p>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb ch\u00ednh l\u00e0 \u201c\u0111\u1ed1i t\u00e1c\u201d c\u1ee7a CRM, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng, c\u00e1 nh\u00e2n h\u00f3a trong giao ti\u1ebfp<\/p>\n<\/div>\n

T\u00edch h\u1ee3p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u1ea5t qu\u00e1n<\/h3>\n

T\u1ea5t nhi\u00ean, c\u00e1c ph\u00f2ng ban kh\u00e1c c\u0169ng v\u00f4 c\u00f9ng \u00fd ngh\u0129a v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, nh\u01b0ng \u0111\u1ed3ng b\u1ed9 h\u00f3a Ti\u1ebfp th\u1ecb v\u00e0 B\u00e1n h\u00e0ng n\u00ean l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u cho t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh. M\u1ed9t ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng \u2013 CRM ch\u00ednh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng, t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng m\u1edbi c\u0169ng nh\u01b0 c\u00e1c c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng. M\u1eb7t kh\u00e1c, t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb ch\u00ednh l\u00e0 \u201c\u0111\u1ed1i t\u00e1c\u201d c\u1ee7a CRM, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng, c\u00e1 nh\u00e2n h\u00f3a trong giao ti\u1ebfp, th\u00f4ng qua d\u1ef1 li\u1ec7u trong qu\u00e1 tr\u00ecnh theo d\u00f5i c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch truy c\u1eadp. M\u1eb7c d\u00f9 c\u1ea3 hai \u0111\u1ec1u ph\u1ee5c v\u1ee5 c\u00e1c ch\u1ee9c n\u0103ng kh\u00e1c nhau nh\u01b0ng ch\u00fang ch\u1ec9 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a khi k\u1ebft h\u1ee3p v\u1edbi nhau.<\/p>\n

3. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng ROI trong ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/h2>\n

Tr\u00ean th\u1ef1c t\u1ebf, 84% c\u00e1c c\u00f4ng ty \u0111ang s\u1eed d\u1ee5ng Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a ho\u1eb7c l\u00ean k\u1ebf ho\u1ea1ch \u1ee9ng d\u1ee5ng trong t\u01b0\u01a1ng lai g\u1ea7n. V\u00ec v\u1eady, nhu c\u1ea7u \u0111o l\u01b0\u1eddng ROI trong Marketing Automation l\u00e0 r\u1ea5t l\u1edbn. Tuy nhi\u00ean, ngh\u1ecbch l\u00fd l\u1ea1i x\u1ea3y ra khi c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn, s\u1ebd khi\u1ebfn ng\u01b0\u1eddi ta th\u1ef1c s\u1ef1 ph\u00e2n v\u00e2n.<\/p>\n

T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/h3>\n

Cu\u1ed1i c\u00f9ng, t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hay ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau sinh chuy\u1ec3n \u0111\u1ed5i. V\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 ph\u00e2n t\u00edch c\u00e1c s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u, Marketing automation \u0111\u00e3 gi\u00fap c\u00e1c c\u00f4ng ty t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a h\u1ecd l\u00ean 53% so v\u1edbi m\u1ee9c t\u0103ng 9,3% \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty kh\u00f4ng s\u1eed d\u1ee5ng.<\/p>\n

\"ROI<\/p>\n

M\u1ed9t s\u1ed1 doanh nghi\u1ec7p t\u00ednh ROI Marketing Automation d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao<\/p>\n<\/div>\n

L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao<\/h3>\n

Trong c\u00e1ch ph\u1ea7n tr\u00ean, ch\u00fang t\u00f4i c\u0169ng \u0111\u00e3 ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 vai tr\u00f2 c\u1ee7a vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong Ti\u1ebfp th\u1ecb T\u1ef1 \u0111\u1ed9ng h\u00f3a. M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ee9ng minh, b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb, doanh nghi\u1ec7p \u0111\u00e3 t\u1ea1o ra t\u0103ng 50% doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u0103ng 20% \u200b\u200bc\u01a1 h\u1ed9i b\u00e1n h\u00e0ng v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n 33%. V\u00ec l\u1ebd \u0111\u00f3, nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 doanh nghi\u1ec7p \u0111\u00e3 \u0111o ROI Marketing Automation d\u1ef1a tr\u00ean t\u00ednh \u0111i\u1ec3m Lead.<\/p>\n

Nguy\u00ean nh\u00e2n n\u00e0o khi\u1ebfn vi\u1ec7c t\u00ednh ROI Marketing Automation tr\u1edf n\u00ean kh\u00f3 kh\u0103n?<\/h3>\n

Tr\u01b0\u1edbc khi \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a, k\u00eanh ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n \u0111\u00e3 l\u00e0 m\u1ed9t chi\u1ebfc b\u00e1nh v\u1edbi nhi\u1ec1u m\u1ea3ng, ch\u1eb3ng h\u1ea1n: m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n. M\u1eb7c d\u00f9 nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y v\u1eabn l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, tr\u01b0\u1edbc \u0111\u00e2y ch\u00fang t\u00e1ch bi\u1ec7t v\u1edbi nhau v\u00e0 \u0111\u1ec1u c\u00f3 m\u1ee5c \u0111\u00edch ri\u00eang. Tuy nhi\u00ean, ti\u1ebfp th\u1ecb T\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u00e3 k\u1ebft n\u1ed1i t\u1ea5t c\u1ea3 th\u00e0nh m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3, li\u1ec1n m\u1ea1ch.<\/p>\n

V\u00ec l\u00fd do n\u00e0y, \u0111o ROI c\u1ee7a T\u1ef1 \u0111\u1ed9ng h\u00f3a Ti\u1ebfp th\u1ecb r\u1ea5t ph\u1ee9c t\u1ea1p v\u00ec c\u00f3 nhi\u1ec1u bi\u1ebfn b\u00ean trong. Do \u0111\u00f3, vi\u1ec7c x\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 n\u00e0o quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ROI c\u1ee7a Marketing Automation. N\u1ebfu c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb T\u1ef1 \u0111\u1ed9ng.<\/p>\n

4. C\u00e1c\u00a0c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u<\/h2>\n

HubSpot<\/h3>\n

HubSpot l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb gi\u00fap doanh nghi\u1ec7p t\u00ecm \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n trong qu\u00e1 tr\u00ecnh mua s\u1eafm v\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin. \u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a HubSpot \u0111\u1ec1u b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c h\u1ec7 th\u1ed1ng l\u00e0m t\u1eebng ph\u1ea7n v\u1ec1 nhi\u1ec1u kh\u00eda c\u1ea1nh, nh\u01b0ng l\u1ea1i kh\u00f4ng \u1edf m\u1ee9c \u0111\u1ed9 s\u00e2u. HubSpot t\u1ef1 m\u00f4 t\u1ea3 m\u00ecnh l\u00e0 ph\u1ea7n m\u1ec1m Inbound marketing \u2013 cung c\u1ea5p nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 m\u1ed9t trong \u0111\u00f3 s\u1ed1 \u0111\u00f3 l\u00e0 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a. V\u00ec v\u1eady, l\u1ef1a ch\u1ecdn t\u1ea5t-c\u1ea3-trong-m\u1ed9t n\u00e0y ch\u1ec9 c\u00f3 th\u1ec3 ti\u1ec7n l\u1ee3i v\u00e0 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t v\u1edbi doanh nghi\u1ec7p bi\u1ebft t\u1ed1i \u01b0u.<\/p>\n

\"Hupspot<\/p>\n

HupSot \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ea5t-c\u1ea3-trong-m\u1ed9t d\u00e0nh cho doanh nghi\u1ec7p nh\u1ecf mu\u1ed1n \u1ee9ng d\u1ee5ng Marketing Automation<\/p>\n<\/div>\n

Ph\u00f9 h\u1ee3p v\u1edbi:<\/strong><\/em><\/p>\n

HubSpot r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf nh\u1eefng ch\u1ee9c n\u0103ng b\u1ed5 sung ngo\u00e0i ti\u1ebfp th\u1ecb qua email. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00f4ng c\u1ee5 \u201ct\u1ea5t c\u1ea3 trong m\u1ed9t\u201d v\u1edbi nh\u1eefng ch\u1ee9c n\u0103ng r\u1ea5t c\u01a1 b\u1ea3n cho m\u1ed9t s\u1ed1 h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb kh\u00e1c nhau, HubSpot ch\u00ednh l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o.<\/p>\n

Customer.io<\/h3>\n

L\u00fd do quan tr\u1ecdng nh\u1ea5t khi\u1ebfn Subiz quy\u1ebft \u0111\u1ecbnh gi\u1edbi thi\u1ec7u Customer.io v\u1edbi c\u00e1c b\u1ea1n \u0111\u00f3 ch\u00ednh l\u00e0 t\u00ednh linh ho\u1ea1t. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 s\u1ebd cho ph\u00e9p b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u2013 m\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3, nh\u01b0ng, n\u1ebfu b\u1ea1n s\u1eb5n s\u00e0ng d\u00e0nh th\u1eddi gian ph\u00e1t tri\u1ec3n, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng Customer.io.<\/p>\n

\"Customer.io<\/p>\n

Customer.io l\u00e0 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u1edbi kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng, nh\u1eb9 v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng, c\u00e1 nh\u00e2n h\u00f3a<\/p>\n<\/div>\n

M\u1ed9t \u0111i\u1ec1u tuy\u1ec7t v\u1eddi kh\u00e1c v\u1ec1 c\u00f4ng c\u1ee5 n\u00e0y l\u00e0 kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng, nh\u1eb9 v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng, c\u00e1 nh\u00e2n h\u00f3a. Kh\u00f4ng gi\u1ed1ng nh\u01b0 h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng c\u1ee5 c\u0169, Customer.io \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 k\u00edch ho\u1ea1t email d\u1ef1a tr\u00ean c\u00e1c s\u1ef1 ki\u1ec7n thay v\u00ec c\u00e1c l\u1ea7n xem trang.<\/p>\n

Ph\u00f9 h\u1ee3p v\u1edbi:<\/strong><\/em><\/p>\n

Customer.io r\u1ea5t ph\u00f9 h\u1ee3p cho hai \u0111\u1ed1i t\u01b0\u1ee3ng: 1. C\u00e1c c\u00f4ng ty \u0111ang t\u00ecm ki\u1ebfm c\u00f4ng c\u1ee5 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb v\u1edbi giao di\u1ec7n nh\u1eb9, t\u1ed1i \u01b0u v\u00e0 2. C\u00e1c c\u00f4ng ty \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t s\u1ed1 ch\u1ee9c n\u0103ng y\u00eau c\u1ea7u s\u1ef1 linh ho\u1ea1t, t\u00f9y bi\u1ebfn v\u00e0 s\u1eb5n s\u00e0ng d\u00e0nh ngu\u1ed3n l\u1ef1c ph\u00e1t tri\u1ec3n \u0111\u1ec3 th\u1ef1c hi\u1ec7n n\u00f3.<\/p>\n

Marketo<\/h3>\n

\u0110\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u, gi\u00fap c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng th\u00fac \u0111\u1ea9y doanh thu, n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, Marketo cung c\u1ea5p n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb \u0111\u00e1m m\u00e2y h\u00e0ng \u0111\u1ea7u cho c\u00e1c c\u00f4ng ty thu\u1ed9c m\u1ecdi quy m\u00f4 \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c t\u00ednh n\u0103ng kh\u00f4ng ch\u1ec9 gi\u00fap nh\u00e0 ti\u1ebfp th\u1ecb qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch m\u00e0 c\u00f2n b\u1ed5 sung c\u00e1c c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi cho sales.<\/p>\n

\"Marketo<\/p>\n

N\u1ebfu mu\u1ed1n b\u1eaft \u0111\u1ea7u t\u1eeb c\u01a1 b\u1ea3n v\u00e0 chuy\u1ec3n sang c\u00e1c ch\u1ee9c n\u0103ng n\u00e2ng cao h\u01a1n trong t\u01b0\u01a1ng lai g\u1ea7n, Marketo ch\u00ednh l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u<\/p>\n<\/div>\n

Ph\u00f9 h\u1ee3p v\u1edbi:<\/em><\/strong><\/p>\n

Ngo\u00e0i t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb c\u01a1 b\u1ea3n, Marketo c\u00f2n \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p y\u00eau c\u1ea7u nhi\u1ec1u t\u00ednh n\u0103ng. Tuy nhi\u00ean, m\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eaft ti\u1ec1n nh\u1ea5t, nh\u01b0ng ch\u1eafc ch\u1eafn \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u1ef1a ch\u1ecdn r\u1ebb nh\u1ea5t. N\u1ebfu kh\u00f4ng s\u1eed d\u1ee5ng h\u1ebft ch\u1ee9c n\u0103ng c\u1ee7a h\u1ec7 th\u1ed1ng, t\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean l\u1ef1a ch\u1ecdn nh\u1eefng c\u00f4ng c\u1ee5 \u00edt t\u1ed1n k\u00e9m h\u01a1n. Nh\u01b0ng, n\u1ebfu mu\u1ed1n b\u1eaft \u0111\u1ea7u t\u1eeb c\u01a1 b\u1ea3n v\u00e0 chuy\u1ec3n sang c\u00e1c ch\u1ee9c n\u0103ng n\u00e2ng cao h\u01a1n trong t\u01b0\u01a1ng lai g\u1ea7n, b\u1ea1n n\u00ean l\u1ef1a ch\u1ecdn Marketo \u0111\u1ec3 b\u1ea1n kh\u00f4ng ph\u1ea3i chuy\u1ec3n qua t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u v\u00e0 chi\u1ebfn d\u1ecbch.<\/p>\n

Theo Quicksprout, Pardot, Hupspot, Business2community v\u00e0 blog.woopra.com<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • Kh\u00f4ng t\u00edch h\u1ee3p CRM, b\u1ea1n s\u1ebd ch\u1eadm ch\u00e2n trong k\u1ef7 nguy\u00ean d\u1eef li\u1ec7u<\/em><\/li>\n
  • Vun \u0111\u1eafp t\u00ecnh c\u1ea3m gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    1. Marketing Automation l\u00e0 g\u00ec? T\u1eeb l\u00e2u, Marketing \u0111\u00e3 \u0111\u01b0\u1ee3c coi l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a b\u1ea5t k\u1ef3 m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u \u2013\u00a0kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean c\u0169ng c\u00f3 m\u1ed1i quan h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi Sales. Tuy nhi\u00ean, \u1edf th\u1eddi \u0111i\u1ec3m doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp, m\u1ed1i quan h\u1ec7 chi ph\u1ed1i s\u1ebd \u0111\u01a1n thu\u1ea7n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55673"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55673"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55673\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}