{"id":55681,"date":"2023-12-20T15:30:03","date_gmt":"2023-12-20T08:30:03","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xay-dung-email-marketing-dua-tren-hanh-trinh-khach-hang.html"},"modified":"2023-12-20T15:30:03","modified_gmt":"2023-12-20T08:30:03","slug":"xay-dung-email-marketing-dua-tren-hanh-trinh-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xay-dung-email-marketing-dua-tren-hanh-trinh-khach-hang.html","title":{"rendered":"X\u00e2y d\u1ef1ng email marketing d\u1ef1a tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
Email marketing \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t k\u00eanh quan tr\u1ecdng trong marketing. Hi\u1ec3u r\u00f5 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c email marketing ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

T\u1ea1i sao\u00a0email marketing c\u1ea7n ph\u1ea3i d\u1ef1a tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng?<\/h2>\n

C\u00f9ng t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch email marketing ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean m\u1ed9t h\u00e0nh tr\u00ecnh \u0111i\u1ec3n h\u00ecnh.<\/p>\n

Pay Per Click (PPC)<\/h3>\n

C\u00e1c qu\u1ea3ng c\u00e1o Pay Per Click r\u1ea5t d\u1ec5, th\u1eadm ch\u00ed l\u00e0 qu\u00e1 d\u1ec5 trong vi\u1ec7c ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u. Tuy nhi\u00ean, v\u1ea5n \u0111\u1ec1 l\u00e0 c\u00f4ng ty kh\u00f4ng x\u00e2y d\u1ef1ng m\u1ed9t landing page ph\u00f9 h\u1ee3p cho m\u1ed7i qu\u1ea3ng c\u00e1o PPC m\u1edbi m\u00e0 h\u1ecd \u0111\u00e3 d\u00e0y c\u00f4ng s\u00e1ng t\u1ea1o.<\/p>\n

\"H\u00e0nh<\/p>\n

Qu\u1ea3ng c\u00e1o c\u1ee7a Homebase, Anh.<\/p>\n<\/div>\n

Qu\u1ea3ng c\u00e1o AdWord c\u1ee7a Homebase nh\u1eafc t\u1edbi\u00a0\u01b0u \u0111\u00e3i gi\u1ea3m 20% cho h\u00f3a \u0111\u01a1n mua \u0111\u1ed3 n\u1ed9i th\u1ea5t 150 b\u1ea3ng Anh tr\u1edf l\u00ean. Qu\u1ea3 l\u00e0\u00a0m\u1ed9t m\u00f3n h\u1eddi, tuy nhi\u00ean tr\u00ean trang landing page l\u1ea1i kh\u00f4ng h\u1ec1 \u0111\u1ec1 c\u1eadp\u00a0v\u1ec1 \u01b0u \u0111\u00e3i n\u00e0y, do \u0111\u00f3 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf trang v\u00e0 kh\u00f4ng quay l\u1ea1i.<\/p>\n

\"H\u00e0nh<\/p>\n

Th\u00f4ng tin \u01b0u \u0111\u00e3i kh\u00f4ng xu\u1ea5t hi\u1ec7n tr\u00ean trang ch\u1ee7 Homebase.<\/p>\n<\/div>\n

Kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u n\u00e0o \u0111\u01b0\u1ee3c ghi l\u1ea1i, kh\u00f4ng c\u00f3 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, \u0111i\u1ec1u duy nh\u1ea5t t\u1ed3n t\u1ea1i l\u00e0 c\u01a1 h\u1ed9i kh\u1ed5ng l\u1ed3 b\u1ecb b\u1ecf l\u1ee1 kh\u00f4ng ch\u1ec9 v\u1ec1 thu l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n l\u00e0 t\u0103ng tr\u01b0\u1edfng danh s\u00e1ch email trong khi t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao t\u1edbi t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd theo d\u00f5i m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng.\u00a0Bi\u1ec3u \u0111\u1ed3 d\u01b0\u1edbi \u0111\u00e2y cho th\u1ea5y \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ed9 d\u00e0i mi\u00eau t\u1ea3 n\u1ed9i dung c\u1ee7a CTR (d\u1ef1a theo ki\u1ec3m to\u00e1n c\u1ee7a Alchemy Worx cho m\u1ed9t c\u00f4ng ty xu\u1ea5t b\u1ea3n tr\u1ef1c tuy\u1ebfn th\u1ef1c hi\u1ec7n th\u00e1ng 3\/2014).<\/p>\n

\"H\u00e0nh<\/p>\n

T\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0o email so s\u00e1nh v\u1edbi th\u1eddi gian \u0111\u0103ng k\u00fd nh\u1eadn tin qua email<\/p>\n<\/div>\n

Nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd theo d\u00f5i m\u1edbi l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1ea1t \u0111\u1ed9ng n\u0103ng n\u1ed5 nh\u1ea5t v\u00e0 g\u1eafn k\u1ebft nh\u1ea5t do \u1edf \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u c\u1ee7a m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng \u2013 doanh nghi\u1ec7p.<\/p>\n

Theo d\u00f5i\/\u0110\u0103ng k\u00fd<\/h3>\n

B\u1ea1n \u0111\u00e3 khi n\u00e0o v\u00e0o m\u1ed9t website \u0111\u1ec3 \u0111\u0103ng k\u00fd nh\u1eadn \u01b0u \u0111\u00e3i v\u00e0 nh\u1eadn ra r\u1eb1ng \u0111i\u1ec1u duy nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m l\u00e0 t\u1ea1o l\u1eadp t\u00e0i kho\u1ea3n hay ch\u01b0a? Ho\u1eb7c, c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 ph\u1ea3i k\u00e9o xu\u1ed1ng t\u1edbi t\u1eadn cu\u1ed1i c\u00f9ng c\u1ee7a trang web \u0111\u1ec3 theo d\u00f5i r\u1ed3i m\u1edbi nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u khi\u1ebfn kh\u00f4ng \u00edt kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ea3m th\u1ea5y phi\u1ec1n to\u00e1i. T\u1ea1i sao ch\u00fang ta l\u1ea1i \u0111ang \u201cb\u1eaft\u201d kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0m qu\u00e1 nhi\u1ec1u th\u1ee9 kh\u00f4ng c\u1ea7n thi\u1ebft \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i? Ph\u1ea7n l\u1edbn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u x\u00e1c nh\u1eadn r\u1eb1ng m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a h\u1ecd l\u00e0 t\u0103ng l\u01b0\u1ee3t \u0111\u0103ng k\u00fd theo d\u00f5i, v\u1eady t\u1ea1i sao ph\u1ea7n th\u00f4ng tin \u0111\u0103ng k\u00fd theo d\u00f5i n\u00e0y th\u01b0\u1eddng \u201ckhu\u1ea5t n\u1ebbo\u201d \u1edf cu\u1ed1i website?<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng th\u1eddi x\u00e1c nh\u1eadn h\u1ecd ph\u1ea3i s\u1eafp x\u1ebfp c\u00e1c tr\u01b0\u1eddng th\u00f4ng tin tr\u00ean trang ch\u1ee7. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n khai th\u00e1c d\u1eef li\u1ec7u v\u00e0 t\u1ea1o m\u00f4i tr\u01b0\u1eddng ph\u00f9 h\u1ee3p sao cho m\u1eabu \u0111\u0103ng k\u00fd theo d\u00f5i hi\u1ec3n th\u1ecb \u1edf v\u1ecb tr\u00ed d\u1ec5 quan s\u00e1t tr\u00ean trang ch\u1ee7. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi, t\u0103ng tr\u01b0\u1edfng d\u1eef li\u1ec7u c\u00f3 th\u1ec3 gi\u00fap \u00edch cho vi\u1ec7c g\u1eb7t h\u00e1i nhi\u1ec1u kh\u00e1ch h\u00e0ng, doanh thu v\u00e0 l\u1ee3i nhu\u1eadn nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

Landing Page<\/h3>\n

C\u00f3 3 c\u00e1ch \u0111\u1ec3 ti\u1ebfn h\u00e0nh chuy\u1ec3n \u0111\u1ed5i trong ch\u00ednh email:<\/p>\n

    \n
  • Nh\u1eadn \u0111\u0103ng k\u00fd theo d\u00f5i \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i v\u00e0 m\u1edf email<\/li>\n
  • Nh\u1eadn \u0111\u0103ng k\u00fd theo d\u00f5i \u0111\u1ec3 nh\u1ea5p chu\u1ed9t t\u1eeb email t\u1edbi landing page<\/li>\n
  • Nh\u1eadn \u0111\u0103ng k\u00fd theo d\u00f5i \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng cu\u1ed1i c\u00f9ng tr\u00ean landing page<\/li>\n<\/ul>\n

    V\u1ea5n \u0111\u1ec1 ch\u00ednh kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c d\u00f2ng ti\u00eau \u0111\u1ec1 email b\u1ea1n vi\u1ebft thu h\u00fat th\u1ebf n\u00e0o hay b\u1ea1n t\u1ed1i \u01b0u h\u00f3a email t\u1ed1t t\u1edbi \u0111\u00e2u, n\u1ebfu landing page kh\u00f4ng \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng, b\u1ea1n s\u1ebd ch\u1eb3ng thu l\u1ea1i \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i nh\u01b0 \u00fd. \u0110\u1ed3ng th\u1eddi, n\u1ebfu nh\u01b0 c\u00f3 b\u1ea5t k\u1ef3 s\u1ef1 kh\u00f4ng t\u01b0\u01a1ng th\u00edch n\u00e0o gi\u1eefa \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 r\u1ea7m r\u1ed9 trong email v\u00e0 landing page, b\u1ea1n s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t cao nh\u01b0ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u1ea1i v\u00f4 c\u00f9ng th\u1ea5p.<\/p>\n

    Trong v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y t\u1eeb New Look, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng kh\u00f4ng nh\u1eefng c\u00f4ng ty \u0111ang l\u00e0m email marketing r\u1ea5t hi\u1ec7u qu\u1ea3 m\u00e0 khi nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd theo d\u00f5i t\u1edbi landing page nh\u1eb1m t\u00ecm ki\u1ebfm nhi\u1ec1u h\u01a1n v\u1ec1 \u01b0u \u0111\u00e3i \u201cgi\u1ea3m t\u1edbi 60%\u201d \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong email, h\u1ecd d\u1ec5 d\u00e0ng nh\u00ecn th\u1ea5y th\u00f4ng tin n\u00e0y t\u1ea1i landing page.<\/p>\n

    \"H\u00e0nh<\/p>\n

    \u01afu \u0111\u00e3i gi\u1ea3m 60% trong email\u00a0c\u1ee7a New Look<\/p>\n<\/div>\n

    \"H\u00e0nh<\/p>\n

    \u2026 v\u00e0 xu\u1ea5t hi\u1ec7n c\u1ee5 th\u1ec3 tr\u00ean landing page<\/p>\n<\/div>\n

    Gi\u1ecf h\u00e0ng<\/h3>\n

    C\u00e1c email kh\u00f4i ph\u1ee5c gi\u1ecf h\u00e0ng v\u00e0 ROI cao ch\u00fang \u0111em l\u1ea1i kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1. S\u1eed d\u1ee5ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111i\u1ec3n h\u00ecnh, ch\u00fang ta c\u00f3 th\u1ec3 ghi nh\u1eadn nh\u1eefng con s\u1ed1 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

      \n
    • 100% gh\u00e9 th\u0103m website<\/li>\n
    • 70% r\u1eddi \u0111i<\/li>\n
    • 20% \u0111\u1ecba ch\u1ec9 email c\u1ee7a nh\u1eefng ng\u01b0\u1eddi b\u1ecf gi\u1ecf h\u00e0ng \u0111\u01b0\u1ee3c ghi l\u1ea1i<\/li>\n
    • 20% nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c remarketing \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n

      B\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong qu\u00e1 tr\u00ecnh \u2013 email kh\u00f4i ph\u1ee5c gi\u1ecf h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c l\u01b0u t\u00e2m. N\u1ebfu b\u1ea1n mu\u1ed1n t\u1ed1i \u01b0u h\u00f3a \u0111i\u1ec3m ch\u1ea1m n\u00e0y, b\u1ea1n n\u00ean ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u h\u00f3a email \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u01b0\u1ee3ng gi\u1ecf h\u00e0ng nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 trong giai \u0111o\u1ea1n kh\u1eafc ph\u1ee5c t\u00ecnh tr\u1ea1ng b\u1ecf gi\u1ecf h\u00e0ng.<\/p>\n

      Tuy nhi\u00ean, n\u1ebfu xem x\u00e9t v\u1ea5n \u0111\u1ec1 to\u00e0n di\u1ec7n, b\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u c\u1ea3 giai \u0111o\u1ea1n tr\u01b0\u1edbc \u0111\u00f3, ch\u1eafc ch\u1eafn r\u1eb1ng \u0111\u00e3 t\u1ed1i \u01b0u ho\u00e1 quy tr\u00ecnh v\u00e0 thu \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u \u0111\u1ecba ch\u1ec9 email c\u00e0ng t\u1ed1t \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfn h\u1ea3nh remarketing. H\u00e3y l\u01b0u \u00fd t\u1edbi h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh b\u1ea5t k\u1ef3 r\u00e0o c\u1ea3n ti\u1ec1m \u1ea9n n\u00e0o \u0111\u1ed1i v\u1edbi t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, ch\u1eb3ng h\u1ea1n nh\u01b0 trang \u0111\u0103ng nh\u1eadp th\u00f4ng tin \u0111\u1ec3 thanh to\u00e1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb b\u00ean d\u01b0\u1edbi.<\/p>\n

      \"H\u00e0nh<\/p>\n

      Trang thanh to\u00e1n g\u00e2y b\u1ea5t ti\u1ec7n cho kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

      Trang n\u00e0y khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 thu \u0111\u01b0\u1ee3c 9,13% \u0111\u1ecba ch\u1ec9 email c\u1ee7a nh\u1eefng ng\u01b0\u1eddi t\u1eeb b\u1ecf gi\u1ecf h\u00e0ng. N\u00f3 ch\u01b0a \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng do c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i suy ngh\u0129 trong khi h\u1ecd ch\u1ec9 mu\u1ed1n ti\u1ebfp t\u1ee5c qu\u00e1 tr\u00ecnh mua h\u00e0ng. Ngo\u00e0i ra, v\u00ec kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi th\u00eam \u0111\u1ecba ch\u1ec9 email tr\u01b0\u1edbc khi h\u1ecd \u0111\u1ebfn trang n\u00e0y, h\u01a1n 90% nh\u1eefng ng\u01b0\u1eddi b\u1ecf gi\u1ecf h\u00e0ng kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n remarketing.<\/p>\n

      B\u00e2y gi\u1edd, h\u00e3y xem x\u00e9t d\u1eef li\u1ec7u c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u00f3 trong tay 83% \u0111\u1ecba ch\u1ec9 email c\u1ee7a nh\u1eefng ng\u01b0\u1eddi b\u1ecf gi\u1ecf h\u00e0ng so v\u1edbi h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng trung b\u00ecnh. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n v\u00e0 t\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 thu \u0111\u01b0\u1ee3c th\u00eam 114.660 b\u1ea3ng Anh cho m\u1ed7i 10.000 ng\u01b0\u1eddi th\u00eam c\u00e1c m\u1eb7t h\u00e0ng v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

      \"H\u00e0nh<\/p>\n

      H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a v\u00e0 H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng trung b\u00ecnh<\/p>\n<\/div>\n

      Chi\u1ebfn d\u1ecbch email marketing to\u00e0n di\u1ec7n v\u1ec1 c\u01a1 b\u1ea3n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a. Nh\u1eefng vi\u1ec7c x\u1ea3y ra tr\u01b0\u1edbc khi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd theo d\u00f5i nh\u1eadn \u0111\u01b0\u1ee3c email v\u00e0 sau khi h\u1ecd r\u1eddi kh\u1ecfi email c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng n\u00f3i chung.<\/p>\n

      X\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch email marketing c\u00e2n \u0111\u1ed1i\u00a0v\u1edbi h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/h2>\n

      V\u1edbi kho\u1ea3ng 67% h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1, vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch email marketing v\u1edbi m\u1ee5c \u0111\u00edch \u0111\u1ecbnh h\u01b0\u1edbng, th\u00f4ng tin v\u00e0 kh\u00edch l\u1ec7 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng (mua s\u1ea3n ph\u1ea9m) v\u00f4 c\u00f9ng quan tr\u1ecdng. Tuy nhi\u00ean, x\u00e1c \u0111\u1ecbnh h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u1ea1i l\u00e0 m\u1ed9t th\u1eed th\u00e1ch kh\u00f4ng nh\u1ecf \u0111\u1ed1i v\u1edbi ph\u1ea7n l\u1edbn marketer. M\u1ed9t kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a DemandGen k\u1ebft lu\u1eadn r\u1eb1ng 61% doanh nghi\u1ec7p cho bi\u1ebft ph\u00e1t tri\u1ec3n n\u1ed9i dung d\u1ef1a tr\u00ean c\u00e1c b\u01b0\u1edbc ho\u1eb7c s\u1edf th\u00edch mua h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t h\u1ecd g\u1eb7p ph\u1ea3i khi nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/p>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch l\u00ean chi\u1ebfn d\u1ecbch email marketing sao cho ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, nh\u1eb1m k\u1ebft n\u1ed1i nh\u1eefng \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p t\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u1edf th\u1eddi \u0111i\u1ec3m ch\u00ednh x\u00e1c, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n

      Ph\u1ea7n 1. Nh\u1eadn th\u1ee9c<\/h3>\n

      H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng, b\u1ea1n \u0111ang tr\u1ea3i qua m\u1ed9t c\u01a1n \u0111au l\u01b0ng. Kh\u00f4ng bi\u1ebft \u0111\u01b0\u1ee3c nguy\u00ean nh\u00e2n g\u00e2y ra ch\u1ee9ng \u0111au l\u01b0ng n\u00e0y, b\u1ea1n l\u00ean Google v\u00e0 g\u00f5: \u201cT\u1ea1i sao t\u00f4i th\u01b0\u1eddng b\u1ecb \u0111au l\u01b0ng v\u00e0o m\u1ed7i bu\u1ed5i s\u00e1ng?\u201d Trong b\u01b0\u1edbc n\u00e0y, m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n l\u00e0 thu th\u1eadp ki\u1ebfn th\u1ee9c nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 v\u00e0 \u0111\u1eb7t t\u00ean \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ec7nh m\u00ecnh g\u1eb7p ph\u1ea3i. Sau khi \u0111\u1ecdc m\u1ed9t s\u1ed1 b\u00e0i b\u00e1o tr\u1ef1c tuy\u1ebfn, b\u1ea1n nh\u1eadn ra r\u1eb1ng c\u00e1i l\u01b0ng \u0111au kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ef1c. N\u00f3 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u00f2n l\u1edbn h\u01a1n th\u1ebf: B\u1ea1n c\u00f3 m\u1ed9t chi\u1ebfc gi\u01b0\u1eddng ng\u1ee7 ch\u1ea5t l\u01b0\u1ee3ng k\u00e9m!<\/p>\n

      Sau khi \u0111\u00e3 n\u00eau t\u00ean v\u1ea5n \u0111\u1ec1, b\u1ea1n tr\u1edf n\u00ean c\u00f3 nh\u1eadn th\u1ee9c v\u00e0 b\u1eaft \u0111\u1ea7u ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 b\u01b0\u1edbc mang t\u00ednh nh\u1eadn th\u1ee9c c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fac m\u1ed7i ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng b\u1ecf ti\u1ec1n s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m. Th\u00f4ng th\u01b0\u1eddng, h\u1ecd s\u1ebd t\u00ecm hi\u1ec3u c\u00f4ng ty th\u00f4ng qua t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (nh\u1ea5p chu\u1ed9t v\u00e0o n\u1ed9i dung hi\u1ec7n l\u00ean tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm) v\u00e0\/ho\u1eb7c c\u00e1c k\u00eanh c\u00f3 tr\u1ea3 ph\u00ed (qu\u1ea3ng c\u00e1o).<\/p>\n

      M\u1ed9t s\u1ed1 doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Birchbox t\u1ed1i \u01b0u h\u00f3a content marketing:<\/p>\n

      \"H\u00e0nh<\/p>\n

      N\u1ed9i dung hi\u1ec3n th\u1ecb kh\u00e1 chi ti\u1ebft ngay tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm<\/p>\n<\/div>\n

      S\u1ed1 kh\u00e1c, v\u00ed d\u1ee5 M.Gemi ph\u1ee5 thu\u1ed9c v\u00e0o qu\u1ea3ng c\u00e1o Facebook:<\/p>\n

      \"Qu\u1ea3ng<\/p>\n

      Qu\u1ea3ng c\u00e1o Facebook l\u00e0 1 trong nh\u1eefng c\u00e1ch ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng<\/p>\n<\/div>\n

      M\u1ee5c \u0111\u00edch c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 thu \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi, thay v\u00ec th\u00fac \u0111\u1ea9y doanh thu (tr\u1eeb khi h\u1ecd \u0111ang \u1edf giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng). Do \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ecbnh h\u01b0\u1edbng, gi\u00fap h\u1ecd gi\u1ea3i tr\u00ed ho\u1eb7c \u0111em \u0111\u1ebfn th\u00f4ng tin h\u1eefu \u00edch th\u00f4ng qua c\u00e1c email th\u00fa v\u1ecb v\u00e0 c\u00f3 li\u00ean quan. \u1ede c\u1ea5p \u0111\u1ed9 s\u00e2u h\u01a1n, giai \u0111o\u1ea1n n\u00e0y c\u1ea7n t\u0103ng t\u01b0\u01a1ng t\u00e1c (l\u01b0\u1ee3t m\u1edf v\u00e0 nh\u1ea5p chu\u1ed9t v\u00e0o email), ph\u00e2n kh\u00fac kh\u00e1ch gh\u00e9 th\u0103m m\u1edbi d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 h\u1ecd \u0111ang \u1edf \u0111\u00e2u trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng) c\u0169ng nh\u01b0 t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a Harry nh\u1eb1m \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00e1ch c\u1ea1o r\u00e2u ph\u00f9 h\u1ee3p, t\u1eeb \u0111\u00f3, \u0111\u1ecbnh v\u1ecb h\u1ecd nh\u01b0 l\u00e0 m\u1ed9t n\u01a1i \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u00ecm t\u1edbi:<\/p>\n

      \"H\u00e0nh<\/p>\n

      C\u1ea1o r\u00e2u c\u0169ng c\u1ea7n c\u00f3 ngh\u1ec7 thu\u1eadt!<\/p>\n<\/div>\n

      C\u00e1c ch\u1ec9 s\u1ed1 c\u1ea7n bi\u1ebft trong b\u01b0\u1edbc nh\u1eadn th\u1ee9c bao g\u1ed3m:<\/p>\n

        \n
      • Phi\u00ean truy c\u1eadp (Sessions) \u2013 Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng n\u1ebfu b\u1ea1n \u0111ang thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o c\u00e1c trang s\u1ea3n ph\u1ea9m tr\u00ean website.<\/li>\n
      • Ph\u1ea7n tr\u0103m kh\u00e1ch gh\u00e9 th\u0103m c\u0169 v\u00e0 kh\u00e1ch gh\u00e9 th\u0103m m\u1edbi \u2013 C\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 \u0111ang quay tr\u1edf l\u1ea1i website v\u00e0 tr\u1edf n\u00ean quen thu\u1ed9c h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u?<\/li>\n
      • L\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c \u2013 Ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 \u0111ang m\u1edf v\u00e0 nh\u1ea5p chu\u1ed9t v\u00e0o c\u00e1c email trong chi\u1ebfn d\u1ecbch? N\u1ebfu c\u00f3, b\u1ea1n \u0111ang \u0111i \u0111\u00fang \u0111\u01b0\u1eddng!<\/li>\n<\/ul>\n

        C\u1ea7n nh\u1edb, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 m\u1ee5c ti\u00eau hay th\u1eed th\u00e1ch \u0111\u1ec1u c\u00f3 t\u00ednh c\u1ea5p thi\u1ebft nh\u01b0 nhau. B\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc th\u1ee9 t\u1ef1 \u01b0u ti\u00ean, hay \u0111i\u1ec1u g\u00ec l\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng trong c\u00e1c email mang t\u00ednh nh\u1eadn th\u1ee9c.<\/p>\n

        Kh\u01a1i d\u1eady s\u1ef1 h\u1ee9ng th\u00fa<\/strong><\/p>\n

        H\u00e3y ngh\u0129 v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 g\u1ea7n \u0111\u00e2y b\u1ea1n tr\u1ea3i qua, kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 qu\u00e1 l\u1edbn. \u0110i\u1ec1u g\u00ec x\u1ea3y ra tr\u01b0\u1edbc khi b\u1ea1n tr\u1ea3i qua v\u1ea5n \u0111\u1ec1 \u0111\u00f3?<\/p>\n

        \u0110i\u1ec1u n\u00e0y, trong marketing \u0111\u01b0\u1ee3c coi l\u00e0 \u201ctrigger\u201d, m\u1ed9t s\u1ef1 ki\u1ec7n b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.
        \nN\u1ebfu b\u1ea1n l\u00e0 nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn, m\u1ed9t \u201ctrigger\u201d c\u00f3 th\u1ec3 l\u00e0 vi\u1ec7c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 m\u1ed9t s\u1ef1 ki\u1ec7n trang tr\u1ecdng v\u00e0 c\u1ea7n h\u1ecdc c\u00e1ch th\u1eaft n\u01a1 tr\u00ean \u00e1o s\u01a1 mi:<\/p>\n

        \"H\u00e0nh<\/p>\n

        Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u1eb7t c\u00e2u h\u1ecfi tr\u00ean Google khi g\u1eb7p v\u1ea5n \u0111\u1ec1<\/p>\n<\/div>\n

        \u0110\u1ea7u ti\u00ean, h\u00e3y \u0111\u0103ng nh\u1eadp Google Analytics. N\u1ebfu b\u1ea1n \u0111ang d\u00f9ng Google AdWords nh\u01b0 m\u1ed9t k\u00eanh thu h\u00fat kh\u00e1ch h\u00e0ng, nh\u1ea5p v\u00e0o Acquisition > AdWords > Search Queries<\/em>:<\/p>\n

        \"search-queries-google-analytics\"<\/p>\n

        C\u00e1ch kh\u00e1c, n\u1ebfu n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y qua t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, nh\u1ea5p Acquisition > Search Console > Queries<\/em>:<\/p>\n

        \"queries-google-analytics\"<\/p>\n

        Th\u00f4ng th\u01b0\u1eddng, c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd c\u00f3 c\u00e1c d\u1ea1ng c\u00e2u h\u1ecfi \u201cC\u00e1i g\u00ec?\u201d, \u201cAi?\u201d, \u201c\u1ede \u0111\u00e2u?\u201d, \u201cKhi n\u00e0o?\u201d v\u00e0 \u201cNh\u01b0 th\u1ebf n\u00e0o?\u201d. V\u00ed d\u1ee5: \u201cTh\u1eaft n\u01a1 nh\u01b0 th\u1ebf n\u00e0o?\u201d. Vi\u1ec7c m\u1edf r\u1ed9ng truy v\u1ea5n r\u1ea5t c\u1ea7n thi\u1ebft trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng v\u1ed1n ch\u01b0a bi\u1ebft b\u1ea1n l\u00e0 ai. Ph\u00e2n t\u00edch t\u00ecm ki\u1ebfm truy v\u1ea5n s\u1ebd cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 ng\u01b0\u1eddi mua l\u00fd t\u01b0\u1edfng v\u00e0 gi\u00fap b\u1ea1n t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch email t\u01b0\u01a1ng th\u00edch v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd. 72% ng\u01b0\u1eddi mua t\u00ecm \u0111\u1ebfn Google trong su\u1ed1t giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c, do \u0111\u00f3 b\u1ea1n c\u1ea7n l\u01b0u \u00fd t\u1edbi t\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1eefng th\u00f4ng tin m\u00e0 c\u00f4ng ty \u0111\u01b0a ra trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n

        Kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/strong><\/p>\n

        Khi nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, s\u1ebd r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1ea1n thu th\u1eadp d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb c\u1ea3 v\u1ec1 \u0111\u1ecbnh t\u00ednh l\u1eabn \u0111\u1ecbnh l\u01b0\u1ee3ng. V\u1ec1 m\u1eb7t \u0111\u1ecbnh l\u01b0\u1ee3ng, th\u00f4ng tin s\u1ebd \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng d\u1ef1a tr\u00ean c\u00e1c con s\u1ed1 (v\u00ed d\u1ee5, s\u1ed1 l\u01b0\u1ee3t mua m\u1ed9t kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n trong m\u1ed9t th\u00e1ng). V\u1ec1 m\u1eb7t \u0111\u1ecbnh t\u00ednh, th\u00f4ng tin ch\u1ec9 c\u00f3 th\u1ec3 quan s\u00e1t \u0111\u01b0\u1ee3c, v\u00ed d\u1ee5, l\u00fd do kh\u00e1ch h\u00e0ng h\u1ee7y theo d\u00f5i nh\u1eadn th\u00f4ng tin qua email. Th\u00f4ng tin \u0111\u1ecbnh l\u01b0\u1ee3ng r\u1ea5t d\u1ec5 thu th\u1eadp trong khi th\u00f4ng tin \u0111\u1ecbnh t\u00ednh cung c\u1ea5p nhi\u1ec1u insight v\u1ec1 vi\u1ec7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111ang mua h\u00e0ng t\u1eeb b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7.<\/p>\n

        S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m nh\u01b0 Typeform, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi kh\u00e1ch h\u00e0ng:<\/p>\n

          \n
        • B\u1ea1n mi\u00eau t\u1ea3 b\u1ea3n th\u00e2n nh\u01b0 th\u1ebf n\u00e0o trong m\u1ed9t c\u00e2u?<\/li>\n
        • L\u1ea7n \u0111\u1ea7u ti\u00ean b\u1ea1n nghe v\u1ec1 ch\u00fang t\u00f4i l\u00e0 \u1edf \u0111\u00e2u?<\/li>\n
        • Ch\u00fang t\u00f4i c\u00f3 \u0111ang b\u1ecf qua \u0111i\u1ec1u g\u00ec trong vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00f4ng?<\/li>\n
        • Th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t b\u1ea1n \u0111ang \u0111\u1ed1i m\u1eb7t l\u00e0 g\u00ec?<\/li>\n
        • 3 l\u00fd do c\u01a1 b\u1ea3n khi\u1ebfn b\u1ea1n kh\u00f4ng mua h\u00e0ng t\u1eeb ch\u00fang t\u00f4i l\u00e0 g\u00ec?<\/li>\n
        • \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu b\u1ea1n kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i?<\/li>\n<\/ul>\n

          Nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n nh\u1ea5t trong vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u l\u00e0 b\u1ea1n c\u1ea7n \u0111\u1eb7t m\u1ee5c ti\u00eau c\u00f3 \u00edt nh\u1ea5t 100 ph\u1ea3n h\u1ed3i. B\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u d\u1eef li\u1ec7u, b\u1ea1n c\u00e0ng d\u1ec5 x\u00e1c \u0111\u1ecbnh nh\u1eefng th\u1ee9 k\u00e9o kh\u00e1ch h\u00e0ng l\u1ea1i g\u1ea7n c\u0169ng nh\u01b0 \u0111\u1ea9y h\u1ecd ra xa.<\/p>\n

          T\u1ea1o l\u1eadp ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

          V\u1edbi c\u00e1c ph\u1ea3n h\u1ed3i \u0111\u1ea3m b\u1ea3o v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, c\u00f9ng v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng cho m\u1ed7i m\u1eabu kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng. Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u1ea1i di\u1ec7n cho kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng b\u1ea1n mu\u1ed1n c\u00f3:<\/p>\n

          S\u1edf h\u1eefu\u00a0m\u1ed9t \u2013 ho\u1eb7c m\u1ed9t s\u1ed1 ch\u00e2n dung kh\u00e1ch h\u00e0ng, t\u00f9y thu\u1ed9c v\u00e0o s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh lo\u1ea1i n\u1ed9i dung c\u1ea7n thi\u1ebft trong c\u00e1c chi\u1ebfn d\u1ecbch email marketing, t\u00f4ng gi\u1ecdng v\u00e0 phong c\u00e1ch vi\u1ebft email c\u0169ng nh\u01b0 n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin t\u1eeb c\u00f4ng ty.<\/p>\n

          Ph\u1ea7n 2. C\u00e2n nh\u1eafc<\/h3>\n

          L\u00fac n\u00e0y, b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch m\u1ed9t c\u00e1ch kh\u00e1 r\u00f5 r\u00e0ng trong vi\u1ec7c lo\u1ea1i b\u1ecf v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u01b0\u1ee3c cam k\u1ebf r\u1eb1ng s\u1ebd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t (l\u01b0u \u00fd kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c \u201c\u0111i\u1ec3m \u0111au\u201d \u0111\u1ec1u c\u1ea7n kh\u1eafc ph\u1ee5c ngay l\u1eadp t\u1ee9c).<\/p>\n

          \u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n \u0111ang \u0111\u00e1nh gi\u00e1 t\u1ea5t c\u1ea3 ph\u01b0\u01a1ng \u00e1n ti\u1ebfp c\u1eadn ho\u1eb7c gi\u1ea3i ph\u00e1p kh\u00e1c nhau s\u1eb5n c\u00f3 \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, trong v\u00ed d\u1ee5 n\u00e0y n\u00f3 bao g\u1ed3m c\u1ea3 vi\u1ec7c nghi\u00ean c\u1ee9u tr\u1ef1c tuy\u1ebfn. \u0110\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 b\u01b0\u1edbc mang t\u00ednh \u0111\u00e1nh gi\u00e1, b\u01b0\u1edbc c\u00e2n nh\u1eafc n\u00e0y x\u1ea3y ra khi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ecbnh ngh\u0129a r\u00f5 v\u00e0 \u0111\u1eb7t t\u00ean v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3, \u0111\u01b0\u1ee3c nhi\u1ec1u b\u00ean cung c\u1ea5p s\u1ea3n ph\u1ea9m cam k\u1ebft s\u1ebd kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 s\u1edbm cho h\u1ecd.<\/p>\n

          Casper, m\u1ed9t c\u00f4ng ty kinh doanh ga, \u0111\u1ec7m tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 b\u1ed5 sung nhi\u1ec1u \u0111\u00e1nh gi\u00e1 \u0111\u1ea7y m\u00e0u s\u1eafc c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc \u0111\u00f3 trong c\u00e1c email \u1edf giai \u0111o\u1ea1n c\u00e2n nh\u1eafc \u0111\u1ec3 chuy\u1ec3n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111i xa h\u01a1n trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng:<\/p>\n

          \"Ph\u1ea3n<\/p>\n

          Ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb r\u00f5 tr\u00ean trang c\u1ee7a Casper<\/p>\n<\/div>\n

          Shopify, d\u1ef1a tr\u00ean s\u1ef1 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, cung c\u1ea5p kh\u00f3a \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m:<\/p>\n

          \"H\u00e0nh<\/p>\n

          Shopify s\u1eed d\u1ee5ng webinar<\/p>\n<\/div>\n

          \u1ede giai \u0111o\u1ea1n c\u00e2n nh\u1eafc, b\u1ea1n kh\u00f4ng y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u1eb7t h\u00e0ng m\u00e0 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 t\u01b0\u01a1ng t\u00e1c \u1edf m\u1ee9c cao h\u01a1n, \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. B\u1ea5t c\u1ee9 ai nh\u1ea5p chu\u1ed9t v\u00e0o \u0111\u1ec3 \u0111\u1ecdc ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng ho\u1eb7c tham gia v\u00e0o webinar \u0111\u1ec1u c\u00f3 xu h\u01b0\u1edbng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n ch\u1ee9 kh\u00f4ng d\u1eebng l\u1ea1i l\u00e0 m\u1ed9t ng\u01b0\u1eddi nh\u1eadn email \u0111\u01a1n thu\u1ea7n.<\/p>\n

          C\u00e1c th\u00f4ng tin c\u1ea7n n\u1eafm \u0111\u1ec3 ki\u1ec3m so\u00e1t b\u01b0\u1edbc c\u00e2n nh\u1eafc bao g\u1ed3m:<\/p>\n

            \n
          • L\u01b0\u1ee3t kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i \u2013 Nh\u1eefng ng\u01b0\u1eddi nh\u1eadn nh\u1ea5t \u0111\u1ecbnh c\u00f3 \u0111ang m\u1edf v\u00e0 nh\u1ea5p chu\u1ed9t v\u00e0o nh\u1eefng email trong b\u01b0\u1edbc c\u00e2n nh\u1eafc ra quy\u1ebft \u0111\u1ecbnh nhi\u1ec1u h\u01a1n nh\u1eefng ng\u01b0\u1eddi kh\u00e1c hay kh\u00f4ng? N\u1ebfu c\u00f3, \u0111\u00e2y l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u t\u1ed1t \u0111\u1ec3 b\u1ea1n chuy\u1ec3n h\u1ecd xu\u1ed1ng g\u1ea7n h\u01a1n v\u1edbi \u0111\u00e1y c\u1ee7a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i.<\/li>\n
          • L\u01b0\u1ee3t \u0111\u0103ng k\u00fd webinar \u2013 N\u1ebfu b\u1ea1n \u0111ang ch\u1ea1y m\u1ed9t webinar th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd n\u00ean \u0111\u01b0\u1ee3c gi\u1eef \u1ed5n \u0111\u1ecbnh.<\/li>\n<\/ul>\n

            Ph\u1ea7n 3. Quy\u1ebft \u0111\u1ecbnh<\/h3>\n

            \u1ede b\u01b0\u1edbc ra quy\u1ebft \u0111\u1ecbnh, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p h\u1ecd c\u1ea7n v\u00e0 \u0111ang thu h\u1eb9p danh s\u00e1ch c\u00e1c ph\u01b0\u01a1ng \u00e1n h\u1eefu \u00edch \u0111\u1ec3 t\u00ecm ra s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p nh\u1ea5t. \u0110\u00e1ng l\u01b0u \u00fd, h\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 c\u00e1ch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng, t\u1ea1i sao nh\u1eefng ng\u01b0\u1eddi g\u1eb7p kh\u00f3 kh\u0103n gi\u1ed1ng h\u1ecd l\u1ea1i th\u00e0nh c\u00f4ng trong vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 n\u1ebfu h\u1ecd quy\u1ebft \u0111\u1ecbnh ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd s\u1ebd th\u1ebf n\u00e0o. Th\u00f4ng tin n\u00e0y bao g\u1ed3m chu\u1ed7i s\u1ef1 ki\u1ec7n x\u1ea3y ra tr\u01b0\u1edbc khi h\u1ecd quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m, v\u00ed d\u1ee5 nh\u01b0 v\u1ec1 vi\u1ec7c v\u1eadn chuy\u1ec3n h\u00e0ng.<\/p>\n

            Theo nh\u01b0 m\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y b\u1edfi Baynard Institute, 61% ng\u01b0\u1eddi mua h\u00e0ng th\u1eeba nh\u1eadn m\u1ee9c ph\u00ed chuy\u1ec3n h\u00e0ng cao l\u00e0 l\u00fd do \u0111\u1ec3 h\u1ecd b\u1ecf gi\u1ecf h\u00e0ng (ngay c\u1ea3 khi h\u1ecd \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh mua). Nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u00e1p d\u1ee5ng g\u1eedi email \u201cg\u1ee3i nh\u1eafc\u201d kh\u00e1ch h\u00e0ng v\u1ec1 quy\u1ebft \u0111\u1ecbnh b\u1ecf gi\u1ecf h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng g\u1ea7n nh\u01b0 ho\u00e0n thi\u1ec7n qu\u00e1 tr\u00ecnh mua h\u00e0ng nh\u01b0ng t\u1eed b\u1ecf \u1edf ph\u00fat ch\u00f3t.<\/p>\n

            Asics, m\u1ed9t c\u00f4ng ty cung c\u1ea5p thi\u1ebft b\u1ecb t\u1eadp luy\u1ec7n cho v\u1eadn \u0111\u1ed9ng vi\u00ean, nh\u1eafc l\u1ea1i l\u1ee3i \u00edch c\u1ee7a ch\u00ednh s\u00e1ch mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n trong c\u00e1c email h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 t\u1eeb b\u1ecf gi\u1ecf h\u00e0ng trong tr\u01b0\u1eddng h\u1ee3p h\u1ecd ch\u01b0a \u00fd th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng c\u00f4ng ty \u00e1p d\u1ee5ng \u01b0u \u0111\u00e3i \u0111\u00f3.<\/p>\n

            \"Email<\/p>\n

            Email c\u1ee7a Asics<\/p>\n<\/div>\n

            Kh\u00f4ng ph\u1ea3i b\u1ea5t c\u1ee9 ai \u1edf b\u01b0\u1edbc ra quy\u1ebft \u0111\u1ecbnh c\u0169ng \u0111\u1ec1u l\u1ef1a ch\u1ecdn c\u00f4ng ty b\u1ea1n \u0111\u1ec3 mua h\u00e0ng, nh\u1ea5t l\u00e0 khi h\u1ecd ch\u01b0a quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 nh\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft t\u1ed1t nh\u1ea5t v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. \u1ede giai \u0111o\u1ea1n n\u00e0y, nhi\u1ec1u ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng mu\u1ed1n d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi b\u1ecf ti\u1ec1n mua. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao nhi\u1ec1u c\u00f4ng ty nh\u01b0 Lemonstand cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u00f3 14 ng\u00e0y d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m:<\/p>\n

            \"Lemonstand<\/p>\n

            Lemonstand cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u00f3 2 tu\u1ea7n d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

            Nh\u1eefng email \u1edf b\u01b0\u1edbc ra quy\u1ebft \u0111\u1ecbnh c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 \u0111\u1ec1 c\u1eadp t\u1edbi v\u1eadn chuy\u1ec3n mi\u1ec5n ph\u00ed, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m hay ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c. Dollar Shave Club cho r\u1eb1ng h\u1ecd s\u1ebd c\u00f3 kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi c\u00e1c email \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m, \u0111i k\u00e8m v\u1edbi \u0111\u00f3 l\u00e0 mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n. Dollar Shave Club hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (LTV), do \u0111\u00f3, h\u1ecd lu\u00f4n n\u1ed7 l\u1ef1c \u0111em \u0111\u1ebfn nh\u1eefng \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn nh\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/p>\n

            \"Nh\u1eefng<\/p>\n

            Nh\u1eefng \u01b0u \u0111\u00e3i kh\u00f3 b\u1ecf qua c\u1ee7a Dollar Shave Club<\/p>\n<\/div>\n

            M\u1ee5c \u0111\u00edch th\u1ee9 hai \u1edf b\u01b0\u1edbc ra quy\u1ebft \u0111\u1ecbnh, b\u00ean c\u1ea1nh t\u1ea1o doanh thu, l\u00e0 nh\u1eb1m:<\/p>\n

              \n
            • T\u1ed1i \u01b0u h\u00f3a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i \u2013 B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng t\u1ec9 l\u1ec7 m\u1edf mail, CTR, gi\u1ea3m m\u1ee9c b\u1ecf gi\u1ecf h\u00e0ng b\u1eb1ng c\u00e1ch vi\u1ebft m\u1ed9t ti\u00eau \u0111\u1ec1 mail h\u1ea5p d\u1eabn h\u01a1n hay kh\u00f4ng?<\/li>\n
            • T\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn \u2013 B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng s\u1ed1 \u0111\u01a1n h\u00e0ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t hay b\u00e1n gia t\u0103ng (upselling)?<\/li>\n<\/ul>\n

              C\u00e1c th\u00f4ng s\u1ed1 b\u1ea1n c\u1ea7n \u0111\u1ec3 ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n m\u1ee5c \u0111\u00edch n\u00e0y g\u1ed3m:<\/p>\n

                \n
              • Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (LTV) \u2013 Hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng cho ph\u00e9p b\u1ea1n cung c\u1ea5p nh\u1eefng \u01b0u \u0111\u00e3i c\u00f3 \u00fd ngh\u0129a thi\u1ebft th\u1ef1c (nh\u01b0 mi\u1ec5n ph\u00ed giao h\u00e0ng), t\u1eeb \u0111\u00e2y b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u01a1n h\u00e0ng nhanh h\u01a1n, d\u1ec5 d\u00e0ng h\u01a1n.<\/li>\n
              • Chi ph\u00ed \u0111\u00e1nh \u0111\u1ed5i cho 1 \u0111\u01a1n h\u00e0ng (CPA) \u2013 \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng n\u1ebfu b\u1ea1n \u0111ang d\u00f9ng c\u00e1c k\u00eanh c\u00f3 tr\u1ea3 ti\u1ec1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0 qu\u1ea3ng c\u00e1o Facebook.<\/li>\n<\/ul>\n

                K\u1ebft<\/h2>\n

                Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng, h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng k\u1ebft th\u00fac khi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1ecf ti\u1ec1n \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5, nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c gi\u00e1 tr\u1ecb sau mua v\u1eabn c\u1ea7n \u0111\u01b0\u1ee3c trao cho h\u1ecd ngay c\u1ea3 khi giao d\u1ecbch ho\u00e0n t\u1ea5t.
                \nB\u00ean c\u1ea1nh vi\u1ec7c gi\u1ea3m t\u1ec9 l\u1ec7 kh\u00e1ch h\u00e0ng h\u1ee7y nh\u1eadn email t\u1eeb c\u00f4ng ty v\u00e0 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd, vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb \u0111\u1ed3ng nh\u1ea5t sau mua c\u00f3 th\u1ec3 bi\u1ebfn kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh nh\u1eefng nh\u00e0 marketers th\u1ef1c th\u1ee5 cho c\u00f4ng ty, \u0111em l\u1ea1i ngu\u1ed3n l\u1ee3i \u0111\u00e1ng k\u1ec3 v\u00e0 b\u1ec3n v\u1eefng.<\/p>\n

                Ngu\u1ed3n: Kissmetrics<\/em><\/p>\n

                B\u00e0i li\u00ean quan:<\/em><\/p>\n

                  \n
                • Theo ch\u00e2n h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m<\/em><\/li>\n
                • Kh\u00e1m ph\u00e1 b\u00ed m\u1eadt v\u1ec1 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/em><\/li>\n
                • L\u1eadp b\u1ea3n \u0111\u1ed3 \u0111\u1ec3 m\u1ecdi \u201c\u0111i\u1ec3m ch\u1ea1m\u201d tr\u00ean h\u00e0nh tr\u00ecnh, kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1i \u01b0u<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                  Email marketing \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t k\u00eanh quan tr\u1ecdng trong marketing. Hi\u1ec3u r\u00f5 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c email marketing ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n. T\u1ea1i sao\u00a0email marketing c\u1ea7n ph\u1ea3i d\u1ef1a tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng? C\u00f9ng t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch email marketing ti\u1ebfp c\u1eadn […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55681"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55681"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55681\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}