{"id":55710,"date":"2023-12-20T15:33:40","date_gmt":"2023-12-20T08:33:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tiep-thi-bang-bieu-tuong-cam-xuc.html"},"modified":"2023-12-20T15:33:40","modified_gmt":"2023-12-20T08:33:40","slug":"tiep-thi-bang-bieu-tuong-cam-xuc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tiep-thi-bang-bieu-tuong-cam-xuc.html","title":{"rendered":"Ti\u1ebfp th\u1ecb b\u1eb1ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac"},"content":{"rendered":"
Ti\u1ebfp th\u1ecb b\u1eb1ng\u00a0bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u00f4i khi kh\u00f4ng \u0111\u01b0\u1ee3c t\u00e1n th\u00e0nh trong gi\u1edbi kinh doanh. Nhi\u1ec1u c\u00f4ng ty lo ng\u1ea1i vi\u1ec7c s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac s\u1ebd khi\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean thi\u1ebfu chuy\u00ean nghi\u1ec7p v\u00e0 gi\u1ea3m m\u1ee9c \u0111\u1ed9 tin c\u1eady.<\/p>\n

Ti\u1ebfp th\u1ecb b\u1eb1ng\u00a0bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac: N\u00ean hay kh\u00f4ng n\u00ean?<\/h2>\n

M\u1ed9t nghi\u00ean c\u1ee9u khoa h\u1ecdc \u0111\u00e3 ch\u1ec9 ra bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac c\u00f3 th\u1ec3 t\u0103ng ROI cho chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3. Nghi\u00ean c\u1ee9u th\u1ef1c hi\u1ec7n b\u1edfi hi\u1ec7p h\u1ed9i marketing \u2013 th\u01b0\u01a1ng m\u1ea1i IPA \u0111\u00e3 t\u00ecm hi\u1ec3u 1400 chi\u1ebfn d\u1ecbch marketing c\u1ee7a c\u00e1c c\u00f4ng ty v\u00e0 ph\u00e1t hi\u1ec7n nh\u1eefng n\u1ed9i dung \u0111\u00e1nh m\u1ea1nh v\u00e0o c\u1ea3m x\u00fac \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n g\u1ea7n g\u1ea5p hai l\u1ea7n so v\u1edbi n\u1ed9i dung trung l\u1eadp, thu\u1ea7n th\u00f4ng tin. Chi\u1ebfn d\u1ecbch ch\u1ec9 d\u1ef1a tr\u00ean c\u1ea3m x\u00fac \u0111em l\u1ea1i k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c h\u01a1n \u0111\u00f4i ch\u00fat so v\u1edbi chi\u1ebfn d\u1ecbch k\u1ebft h\u1ee3p c\u1ea3 v\u1ec1 c\u1ea3m x\u00fac l\u1eabn l\u00fd tr\u00ed.<\/p>\n

\"Nh\u1eefng<\/p>\n

Top nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t<\/p>\n<\/div>\n

Khoa h\u1ecdc th\u1ea7n kinh\u00a0x\u00e1c nh\u1eadn r\u1eb1ng nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac kh\u01a1i d\u1eady \u1edf n\u00e3o b\u1ed9 m\u1ed9t khu v\u1ef1c li\u00ean k\u1ebft v\u1edbi qu\u00e1 tr\u00ecnh x\u00fac c\u1ea3m. 2 nghi\u00ean c\u1ee9u ch\u00ednh t\u1eeb Nh\u1eadt B\u1ea3n n\u0103m 2006 v\u00e0 Australia n\u0103m 2014 cho th\u1ea5y r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac th\u1ebf n\u00e0o th\u01b0\u1eddng s\u1ebd b\u00e0y t\u1ecf tr\u00ean khu\u00f4n m\u1eb7t h\u1ecd t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady. \u0110\u1eb7c bi\u1ec7t, khi ch\u00fang ta g\u1eedi m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac t\u1edbi ai \u0111\u00f3, n\u00f3 \u0111\u1ed3ng th\u1eddi c\u0169ng kh\u01a1i d\u1eady \u1edf n\u00e3o b\u1ed9 m\u1ed9t khu v\u1ef1c li\u00ean quan t\u1edbi hi\u1ec7u \u1ee9ng h\u00ecnh \u1ea3nh.<\/p>\n

Bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac c\u00f3 s\u1ee9c m\u1ea1nh l\u1edbn trong vi\u1ec7c bi\u1ebfn ph\u1ea7n ch\u1eef trong marketing v\u1ed1n nh\u00e0m ch\u00e1n v\u00e0 kh\u00f4ng c\u00e1 nh\u00e2n h\u00f3a tr\u1edf n\u00ean nh\u00e2n v\u0103n h\u01a1n. \u01af\u1edbc t\u00ednh, c\u00f3 6 t\u1ec9 bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed7i ng\u00e0y tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin di \u0111\u1ed9ng, do \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n lu\u00f4n s\u1eb5n l\u00f2ng nh\u00ecn th\u1ea5y ch\u00fang trong c\u00e1c th\u00f4ng \u0111i\u1ec7p\u00a0marketing.<\/p>\n

Ti\u1ebfp th\u1ecb b\u1eb1ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111ang nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng m\u1edbi v\u00e0 th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t d\u1ea5u \u1ea5n s\u00e1ng t\u1ea1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p m\u1ed9t ti\u00eau \u0111\u1ec1 email v\u1edbi nh\u1eefng m\u1eb7t c\u1ea3m x\u00fac ng\u1ed9 ngh\u0129nh hay th\u1eadm ch\u00ed \u0111\u1eb7t pizza t\u1eeb Domino \u0111\u01a1n gi\u1ea3n b\u1eb1ng c\u00e1ch nh\u1eafn cho h\u1ecd m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng h\u00ecnh pizza. V\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac trong marketing m\u1ed9t c\u00e1ch \u0111\u00fang v\u00e0 tr\u00fang?<\/p>\n

\u0110\u00e2u l\u00e0 b\u00ed quy\u1ebft \u0111\u1ec3 ti\u1ebfp th\u1ecb b\u1eb1ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac hi\u1ec7u qu\u1ea3?<\/h2>\n

1. Bi\u1ebft \u0111\u01b0\u1ee3c bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac n\u00e0o k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n

Hi\u1ec7n nay, b\u1ea1n c\u00f3 trong tay r\u1ea5t nhi\u1ec1u bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac kh\u00e1c nhau v\u00e0 c\u00e2u h\u1ecfi \u0111\u1eb7t ra: \u201cLi\u1ec7u b\u1ea1n \u0111\u00e3 th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c \u00fd ngh\u0129a \u0111\u1eb1ng sau b\u1ea5t c\u1ee9 bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac n\u00e0o b\u1ea1n d\u1ef1 \u0111\u1ecbnh s\u1ebd d\u00f9ng hay ch\u01b0a?\u201d. N\u00ean nh\u1edb, kh\u00f4ng bao g\u1edd b\u1eaft \u0111\u1ea7u l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean, kh\u00f4ng nh\u1eb1m m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 n\u00e0o. B\u1ea1n c\u1ea7n ch\u1eafc ch\u1eafn r\u1eb1ng nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

2. S\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c<\/h3>\n

Peter Gregory, ch\u1ee7 nh\u00e2n c\u1ee7a Sound Tattoo Removal, d\u00f9ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u1ec3 khuy\u1ebfn kh\u00edch t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c. \u201cKhi ch\u00fang t\u00f4i l\u00e0m marketing t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng mu\u1ed1n t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 x\u00f3a x\u0103m, ch\u00fang t\u00f4i mu\u1ed1n c\u00f3 t\u01b0\u01a1ng t\u00e1c ngay l\u1eadp t\u1ee9c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac r\u00f5 r\u00e0ng l\u00e0 m\u1ecdt c\u00e1ch kh\u00e9o l\u00e9o \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1edbi call-to-action, nh\u1ea5n m\u1ea1nh v\u00e0o kh\u00eda c\u1ea1nh x\u00fac c\u1ea3m v\u00e0 b\u1eaft \u0111\u1ea7u m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u00e2n m\u1eadt\u201d.<\/p>\n

T\u1eadn d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac trong ti\u00eau \u0111\u1ec1 email t\u0103ng t\u1ef7 l\u1ec7 m\u1edf m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3. Nhi\u1ec1u ng\u01b0\u1eddi m\u1edf email c\u1ee7a b\u1ea1n h\u01a1n \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi li\u00ean l\u1ea1c v\u1edbi b\u1ea1n qua CTA h\u01a1n. N\u1ebfu h\u1ecd kh\u00f4ng m\u1edf mail v\u00e0 kh\u00f4ng nh\u1ea5p chu\u1ed9t v\u00e0o b\u1ea5t c\u1ee9 \u0111\u00e2u, c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecd quay l\u1ea1i v\u00e0 l\u1ef1a ch\u1ecdn m\u1edf mail \u0111i t\u1eeb v\u00f4 c\u00f9ng nh\u1ecf cho t\u1edbi con s\u1ed1 0 tr\u00f2n tr\u0129nh.<\/p>\n

3. Tr\u00e1nh t\u1ea1o th\u00f4ng \u0111i\u1ec7p m\u01a1 h\u1ed3<\/h3>\n

Do bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 m\u1edbi trong marketing, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang g\u00e2y b\u00e3o h\u00f2a b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang qu\u00e1 nhi\u1ec1u tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c ph\u1ea7n th\u00e2n c\u1ee7a email. Qu\u00e1 nhi\u1ec1u bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac ho\u1eb7c s\u1eed d\u1ee5ng sai lo\u1ea1i c\u00f3 th\u1ec3 t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p m\u01a1 h\u1ed3 v\u00e0 \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ra xa thay v\u00ec k\u00e9o h\u1ecd l\u1ea1i. S\u1ebd kh\u00f4ng qu\u00e1 \u0111\u1ec3 n\u00f3i r\u1eb1ng, s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac tuy\u1ec7t \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p ch\u00ednh l\u00e0 b\u00e0i h\u1ecdc \u201cv\u1ee1 l\u00f2ng\u201d m\u00e0 b\u1ea5t c\u1ee9 c\u00f4ng ty n\u00e0o c\u0169ng c\u1ea7n n\u1eafm ch\u1eafc.<\/p>\n

4. S\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u1ec3 th\u00eam y\u1ebfu t\u1ed1 \u201ccon ng\u01b0\u1eddi\u201d<\/h3>\n

Bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u b\u1ed5 sung th\u00eam c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n v\u0103n trong chi\u1ebfn d\u1ecbch marketing, nh\u01b0ng m\u1ed7i ho\u00e0n c\u1ea3nh kh\u00e1c nhau l\u1ea1i c\u1ea7n b\u1ea1n v\u1eadn d\u1ee5ng linh ho\u1ea1t. Bi\u1ec3u t\u01b0\u1ee3ng n\u00e0y c\u00f3 th\u1ec3 h\u1eefu \u00edch cho th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u1ef1 cho c\u00f4ng ty kia, ngay c\u1ea3 khi \u1edf trong c\u00f9ng m\u1ed9t ng\u00e0nh h\u00e0ng. Nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c d\u00f9ng c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t s\u1ef1 \u201cm\u1edf r\u1ed9ng\u201d t\u1ef1 nhi\u00ean c\u1ee7a t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u d\u00f9ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u1ec3 tr\u1edf n\u00ean th\u00e2n thi\u1ec7n h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n

    \n
  1. Bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac n\u00e0o t\u01b0\u01a1ng th\u00edch v\u1edbi th\u01b0\u01a1ng hi\u1ec7u?<\/li>\n
  2. Ch\u00fang ta \u0111\u00e3 th\u1ef1c s\u1ef1 hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u1ecbnh s\u1eed d\u1ee5ng ch\u01b0a?<\/li>\n
  3. N\u00ean s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac v\u1edbi t\u1ea7n su\u1ea5t bao nhi\u00eau?<\/li>\n
  4. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n
  5. Vi\u00eac s\u1eed d\u1ee5ng\u00a0bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac c\u00f3 gi\u00fap c\u1ea3i thi\u1ec7n th\u00f4ng \u0111i\u1ec7p marketing?<\/li>\n
  6. Th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c 2 chi\u1ec1u<\/li>\n<\/ol>\n

    M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 \u201ctr\u1ea1m d\u1eebng ch\u00e2n\u201d \u0111\u1ea7u ti\u00ean khi m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhu c\u1ea7u h\u1ecfi v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac gi\u00fap \u00edch \u0111\u00e1ng k\u1ec3 cho t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng \u2013 th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t m\u1eb7t c\u01b0\u1eddi \u0111\u01a1n gi\u1ea3n c\u00f3 th\u1ec3 x\u00f3a nh\u00f2a ranh gi\u1edbi ban \u0111\u1ea7u v\u00e0 khi\u1ebfn cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1edf n\u00ean c\u1edfi m\u1edf h\u01a1n.<\/p>\n

    N\u1ebfu c\u00f3 m\u1ed9t c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ho\u1eb7c mu\u1ed1n chia s\u1ebb v\u1ec1 tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u01b0\u1edbc \u0111\u00f3, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. V\u00ec sao l\u1ea1i nh\u01b0 v\u1eady? C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf \u201ct\u00ednh thu\u1eadn ti\u1ec7n\u201d. M\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t d\u1ec5 k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, ch\u1eb3ng c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n b\u1ea5t c\u1ee9 cu\u1ed9c g\u1ecdi n\u00e0o. S\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac trong t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 khi\u1ebfn cho cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u00e2n t\u00ecnh h\u01a1n. Bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac l\u00e0 \u201cng\u00f4n ng\u1eef\u201d m\u1edbi b\u1ea1n c\u1ea7n h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng b\u1edfi ch\u00fang th\u1ef1c s\u1ef1 gi\u00fap \u00edch trong giao ti\u1ebfp tr\u1ef1c tuy\u1ebfn.<\/p>\n

    6. D\u00f9ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u00fang n\u01a1i, \u0111\u00fang ch\u1ed7<\/h3>\n

    M\u1ed9t doanh nghi\u1ec7p kinh doanh nh\u00e0 h\u00e0ng c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac b\u1edfi tr\u1ea3i nghi\u1ec7m h\u1ecd mu\u1ed1n th\u00fac \u0111\u1ea9y l\u00e0 vui v\u1ebb v\u00e0 kh\u00f4ng v\u01b0\u1edbng b\u1eadn \u00e2u lo. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty \u0111ang kinh doanh d\u1ecbch v\u1ee5 mang t\u00ednh ch\u1ea5t cao c\u1ea5p v\u00e0 nghi\u00eam t\u00fac h\u01a1n th\u00ec bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac l\u1ea1i kh\u00f4ng ph\u00f9 h\u1ee3p trong m\u1ed9t s\u1ed1 ho\u00e0n c\u1ea3nh. H\u00e3y s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn v\u00e0 bi\u1ebft khi n\u00e0o n\u00ean d\u00f9ng.<\/p>\n

    \u0110\u1ec3 bi\u1ebft c\u00e1ch d\u00f9ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac ph\u00f9 h\u1ee3p, b\u1ea1n n\u00ean quan s\u00e1t d\u1eef li\u1ec7u t\u1eeb nh\u1eefng ki\u1ec3m tra ri\u00eang l\u1ebb. So s\u00e1nh t\u1ef7 l\u1ec7 m\u1edf mail v\u1edbi ti\u00eau \u0111\u1ec1 to\u00e0n b\u1ed9 \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac v\u1edbi phi\u00ean b\u1ea3n kh\u00f4ng bao g\u1ed3m m\u1ed9t bi\u1ec3u c\u1ea3m n\u00e0o. Th\u1ed1ng k\u00ea t\u01b0\u01a1ng t\u00e1c c\u00e1c b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 k\u1ebft h\u1ee3p bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac v\u1edbi nh\u1eefng b\u00e0i ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ch\u1eef vi\u1ebft. T\u00f3m l\u1ea1i, h\u00e3y th\u1eed nghi\u1ec7m v\u00e0 t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 th\u00f4ng tin c\u00f3 th\u1ec3 v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac.<\/p>\n

    Bi\u1ebfn bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac th\u00e0nh v\u0169 kh\u00ed Marketing<\/h2>\n

    V\u1edbi vi\u1ec7c t\u0103ng t\u01b0\u01a1ng t\u00e1c 25,4% tr\u00ean Twitter v\u00e0 t\u1ef7 l\u1ec7 t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean Instagram l\u00e0 17%, bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111ang ch\u1ee9ng minh t\u1ea7m quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch vui v\u1ebb, ph\u00f9 h\u1ee3p v\u00e0 s\u00e1ng t\u1ea1o. Tuy nhi\u00ean, m\u1ed9t kh\u1ea3o s\u00e1t tr\u00ean YouGov cho th\u1ea5y r\u1eb1ng 59% nh\u1eefng ng\u01b0\u1eddi trong \u0111\u1ed9 tu\u1ed5i 18-34 n\u00f3i r\u1eb1ng c\u00e1c c\u00f4ng ty \u0111ang l\u1ea1m d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac trong c\u00e1c chi\u1ebfn d\u1ecbch marketing ho\u1eb7c qu\u1ea3ng c\u00e1o. H\u00e3y tham kh\u1ea3o nh\u1eefng tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng th\u00e0nh c\u00f4ng d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 c\u00e1ch \u201cbi\u1ebfn t\u1ea5u\u201d ph\u00f9 h\u1ee3p cho c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n

    Hillary Clinton<\/h3>\n

    Kim Kardashian l\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ea7u ti\u00ean c\u00f3 ri\u00eang m\u1ed9t b\u1ed9 bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac nh\u01b0ng Hilarry Clinton m\u1edbi l\u00e0 ng\u01b0\u1eddi n\u00e2ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang cho chi\u1ebfn d\u1ecbch tranh c\u1eed t\u1ed5ng th\u1ed1ng c\u1ee7a b\u00e0.<\/p>\n

    \u1ee8ng d\u1ee5ng mang t\u00ean Hillarymojji c\u00f3 s\u1eb5n tr\u00ean h\u1ec7 \u0111i\u1ec1u h\u00e0nh Ios bao g\u1ed3m 30 bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac, nh\u00e3n d\u00e1n (stickers) v\u00e0 \u1ea3nh \u0111\u1ed9ng (GIFs). B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang tr\u00ean c\u1ea3 c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u00ean nh\u1eefng \u1ee9ng d\u1ee5ng tin nh\u1eafn nh\u01b0 WhatsApp v\u00e0 Facebook Messenger. Trong khi b\u1ea3n th\u00e2n b\u00e0 Hilary \u0111\u01b0\u1ee3c cho l\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 li\u00ean quan n\u00e0o tr\u1ef1c ti\u1ebfp t\u1edbi \u1ee9ng d\u1ee5ng n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u00e0 r\u00f5 r\u00e0ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i kh\u00f4ng h\u1ec1 \u00edt th\u00f4ng qua vi\u1ec7c t\u01b0\u01a1ng t\u00e1c t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

    \"Hillarymojji\"<\/p>\n

    Hillarymojji<\/p>\n<\/div>\n

    Thay v\u00ec ch\u1ec9\u00a0t\u00edch h\u1ee3p\u00a0bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac trong c\u00e1c tin nh\u1eafn marketing, c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111i xa h\u01a1n trong cu\u1ed9c chi\u1ebfn gi\u00e0nh l\u1ea5y s\u1ef1 nh\u1eadn bi\u1ebft, \u0111\u1ea3m b\u1ea3o ph\u1ee7 s\u00f3ng r\u1ed9ng r\u00e3i v\u00e0 ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3.<\/p>\n

    Disney<\/h3>\n

    M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u say m\u00ea \u201c\u0111\u1ebf ch\u1ebf ho\u1ea1t h\u00ecnh\u201d Disney, v\u00ec v\u1eady vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u cho ra m\u1eaft m\u1ed9t b\u1ed9 bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac ri\u00eang ch\u1ec9 c\u00f2n l\u00e0 v\u1ea5n \u0111\u1ec1 th\u1eddi gian. Tuy nhi\u00ean, kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng v\u00ed d\u1ee5 tr\u01b0\u1edbc \u0111\u00f3, Disney c\u00f3 c\u00e1ch l\u00e0m ri\u00eang \u0111\u1ea7y b\u1ea5t ng\u1edd.<\/p>\n

    Disney \u0111\u00e3 th\u00eam m\u1ed9t y\u1ebfu t\u1ed1 \u201cgame h\u00f3a\u201d v\u00e0o trong b\u1ed9 bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac, t\u1ee9c l\u00e0 ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng ban h\u00e0nh b\u1edfi Disney khi th\u1eafng \u0111i\u1ec3m trong tr\u00f2 ch\u01a1i \u201cDisney Blast Blitz\u201d. \u0110\u00e2y l\u00e0 m\u1ed9t th\u1ee7 thu\u1eadt t\u01b0\u01a1ng \u0111\u1ed1i m\u1ea1o hi\u1ec3m. M\u1ed9t m\u1eb7t, n\u00f3 mang \u0111\u1ebfn \u0111\u1ed9ng l\u1ef1c cho ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng. M\u1eb7t kh\u00e1c, n\u00f3 khi\u1ebfn cho nhi\u1ec1u ng\u01b0\u1eddi m\u1ea5t h\u1ee9ng th\u00fa sau m\u1ed9t kho\u1ea3ng th\u1eddi gian ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 khi game \u0111\u00e3 h\u1ebft th\u1eed th\u00e1ch d\u00e0nh cho h\u1ecd.<\/p>\n

    \"Bi\u1ec3u<\/p>\n

    Emoji + Gamification = Disney<\/p>\n<\/div>\n

    T\u1ef1u chung l\u1ea1i, vi\u1ec7c l\u00e0m n\u00e0y v\u1eabn t\u1ea1o ra gi\u00e1 tr\u1ecb cho nh\u1eefng fan c\u1ee9ng c\u1ee7a Disney, nh\u01b0ng n\u00f3 l\u1ea1i kh\u00f4ng d\u1ec5 ti\u1ebfp c\u1eadn nh\u01b0 nh\u1eefng b\u1ed9 bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac t\u00edch h\u1ee3p \u1edf b\u00e0n ph\u00edm mi\u1ec5n ph\u00ed ho\u1eb7c c\u00f3 tr\u1ea3 ti\u1ec1n kh\u00e1c.<\/p>\n

    Pepsi<\/h3>\n

    \u0110\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 qu\u1ea3ng b\u00e1 nh\u1eefng m\u1eabu chai v\u00e0 lon Pepsi m\u1edbi d\u1ef1a tr\u00ean bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac, \u201cSay it with Pepsi\u201d t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a Coca-Cola: #shareacoke.<\/p>\n

    \"Chi\u1ebfn<\/p>\n

    \u201cSay it with Pepsi\u201d \u0111\u01b0\u1ee3c ra m\u1eaft h\u00e8 2016<\/p>\n<\/div>\n

    Thay v\u00ec c\u00e1 nh\u00e2n h\u00f3a s\u1ea3n ph\u1ea9m b\u1eb1ng t\u00ean kh\u00e1ch h\u00e0ng, Pepsi cho ra \u0111\u1eddi nh\u1eefng m\u1eabu chai v\u00e0 lon v\u1edbi c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111a d\u1ea1ng v\u00e0 t\u00f9y ch\u1ec9nh v\u1edbi t\u1eebng qu\u1ed1c gia \u0111\u1ec3 khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb h\u00ecnh \u1ea3nh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e2y l\u00e0 m\u1ed9t th\u1ee7 thu\u1eadt \u0111\u01a1n gi\u1ea3n v\u00e0 v\u1edbi vi\u1ec7c nh\u1eadn ra r\u1eb1ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac v\u01b0\u1ee3t qua r\u00e0o c\u1ea3n ng\u00f4n ng\u1eef, n\u00f3 l\u00e0 nguy\u00ean l\u00fd c\u01a1 b\u1ea3n t\u1ea1o n\u00ean chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n

    Domino\u2019s Pizza<\/h3>\n

    Thay v\u00ec th\u00fac \u0111\u1ea9y marketing m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd, Domino ch\u1ec9 \u0111\u01a1n gi\u1ea3n d\u00f9ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y ti\u1ec7n l\u1ee3i h\u01a1n (v\u00e0 \u0111em l\u1ea1i s\u1ef1 h\u00e0i h\u01b0\u1edbc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i). Domino \u0111\u00e3 t\u1ea1o ra m\u1ed9t chatbot cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1eb7t h\u00e0ng th\u00f4ng qua 1 bi\u1ec3u t\u01b0\u1ee3ng h\u00ecnh pizza.<\/p>\n

    Tuy nhi\u00ean, m\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c mi\u00eau t\u1ea3 l\u00e0 \u201cv\u00ed d\u1ee5 m\u1eabu m\u1ef1c v\u1ec1 s\u1ef1 ti\u1ec7n l\u1ee3i\u201d, vi\u1ec7c l\u00e0m n\u00e0y c\u00f3 v\u1ebb gi\u1ed1ng nh\u01b0 m\u1ed9t \u201cm\u00e1nh kh\u00f3e\u201d marketing h\u01a1n l\u00e0 \u0111em \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ef1c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. To\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh c\u00f3 m\u1ed9t ch\u00fat r\u1eafc r\u1ed1i v\u1edbi vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng c\u1ea7n ph\u1ea3i \u0111\u0103ng k\u00fd v\u1edbi m\u1ed9t t\u00e0i kho\u1ea3n \u201c\u0110\u1eb7t h\u00e0ng d\u1ec5 d\u00e0ng\u201d v\u00e0 ch\u1ecdn tr\u01b0\u1edbc kh\u1ea9u v\u1ecb pizza \u01b0a th\u00edch \u0111\u1ec3 k\u00edch ho\u1ea1t.<\/p>\n

    \"Domino<\/p>\n

    D\u1ec5 d\u00e0ng \u0111\u1eb7t h\u00e0ng t\u1eeb Domino v\u1edbi m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng h\u00ecnh pizza<\/p>\n<\/div>\n

    V\u00ed d\u1ee5 t\u1eeb Domino cho th\u1ea5y b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u1ec3 th\u00e2m nh\u1eadp v\u00e0o h\u00e0nh vi h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch vui nh\u1ed9n, s\u00e1ng t\u1ea1o \u0111\u1ec3 g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n

    Durex<\/h3>\n

    Durex l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp th\u1ecb b\u1eb1ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3. Nh\u1edd c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac, th\u00f4ng \u0111i\u1ec7p ch\u00ednh c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c \u0111\u1ea9y \u0111i xa h\u01a1n\u00a0v\u00e0 gi\u00e0nh chi\u1ebfn th\u1eafng \u0111\u1ea7y thuy\u1ebft ph\u1ee5c. Chi\u1ebfn d\u1ecbch #CondomEmoji \u0111\u01b0\u1ee3c kh\u1edfi \u0111\u1ed9ng v\u00e0o cu\u1ed1i n\u0103m 2015 nh\u1eb1m k\u00eau g\u1ecdi t\u00ecnh d\u1ee5c an to\u00e0n. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 khi\u1ebfn m\u1ed7i chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ec1u c\u00e0i \u0111\u1eb7t b\u1ed9 bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac n\u00e0y \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i h\u01a1n khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 t\u00ecnh d\u1ee5c.<\/p>\n

    \"Durex<\/p>\n

    Nh\u1eefng v\u1ea5n \u0111\u1ec1 \u201cnh\u1ea1y c\u1ea3m\u201d v\u1ec1 t\u00ecnh d\u1ee5c tr\u1edf n\u00ean nh\u1eb9 nh\u00e0ng h\u01a1n v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac<\/p>\n<\/div>\n

    Theo m\u1ed9t kh\u1ea3o s\u00e1t th\u1ef1c hi\u1ec7n b\u1edfi Durex, 60% ng\u01b0\u1eddi tr\u1ebb th\u00fa nh\u1eadn r\u1eb1ng h\u1ecd kh\u00f4ng tho\u1ea3i m\u00e1i khi th\u1ea3o lu\u1eadn v\u1ec1 t\u00ecnh d\u1ee5c an to\u00e0n v\u00e0 72% n\u00f3i r\u1eb1ng h\u1ecd th\u1ea5y d\u1ec5 d\u00e0ng h\u01a1n khi s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u1ec3 \u201cthay l\u1eddi mu\u1ed1n n\u00f3i\u201d. Durex c\u0169ng d\u00f9ng n\u00f3 \u0111\u1ec3 h\u1ed7 tr\u1ee3 World Aids Day. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u1ec3 gi\u00fap \u00edch cho x\u00e3 h\u1ed9i (c\u0169ng nh\u01b0 gi\u00fap cho ch\u00ednh s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd), Durex r\u00f5 r\u00e0ng \u0111\u00e3 n\u00e2ng h\u1ea1ng \u0111\u01b0\u1ee3c s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7y t\u00edch c\u1ef1c trong m\u0103t ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

    \"Durex<\/p>\n

    \u201cCondom Emoji\u201d \u2013 Durex<\/p>\n<\/div>\n

    Ngu\u1ed3n: Entrepreneur, Econsultancy, Quicktapsurvey.<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • 3 c\u00e1ch t\u1eadn d\u1ee5ng t\u00ednh n\u0103ng Facebook Reactions<\/em><\/li>\n
    • H\u00e0nh tr\u00ecnh t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Ti\u1ebfp th\u1ecb b\u1eb1ng\u00a0bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u00f4i khi kh\u00f4ng \u0111\u01b0\u1ee3c t\u00e1n th\u00e0nh trong gi\u1edbi kinh doanh. Nhi\u1ec1u c\u00f4ng ty lo ng\u1ea1i vi\u1ec7c s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac s\u1ebd khi\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean thi\u1ebfu chuy\u00ean nghi\u1ec7p v\u00e0 gi\u1ea3m m\u1ee9c \u0111\u1ed9 tin c\u1eady. Ti\u1ebfp th\u1ecb b\u1eb1ng\u00a0bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac: N\u00ean hay kh\u00f4ng n\u00ean? M\u1ed9t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55710"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55710"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55710\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}