{"id":55718,"date":"2023-12-20T15:35:04","date_gmt":"2023-12-20T08:35:04","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-yeu-to-cau-thanh-tiep-thi-truyen-mieng.html"},"modified":"2023-12-20T15:35:04","modified_gmt":"2023-12-20T08:35:04","slug":"cac-yeu-to-cau-thanh-tiep-thi-truyen-mieng","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-yeu-to-cau-thanh-tiep-thi-truyen-mieng.html","title":{"rendered":"C\u00e1c y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng"},"content":{"rendered":"
\u1ede b\u00e0i vi\u1ebft Kh\u00e1i ni\u1ec7m v\u1ec1 WOMM, c\u00e1c b\u1ea1n c\u0169ng \u0111\u00e3 hi\u1ec3u ph\u1ea7n n\u00e0o v\u1ec1 marketing\u00a0truy\u1ec1n mi\u1ec7ng, m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb \u201ct\u00e2n \u2013 c\u1ed5 giao duy\u00ean\u201d m\u1ea1nh m\u1ebd trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7. N\u1ebfu kh\u00e9o l\u00e9o \u00e1p d\u1ee5ng \u0111\u00fang c\u00e1ch, s\u1ee9c m\u1ea1nh c\u1ee7a n\u00f3 c\u1ef1c k\u00ec gh\u00ea g\u1edbm, ngay c\u1ea3 v\u1edbi c\u1ea3 nh\u1eefng doanh nghi\u1ec7p nh\u1ecf. V\u1eady, c\u00e1c y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh marketing\u00a0truy\u1ec1n mi\u1ec7ng l\u00e0 g\u00ec?<\/p>\n

Y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh marketing\u00a0truy\u1ec1n mi\u1ec7ng: 5 ch\u1eef T<\/h2>\n

1. Talker \u2013 Ng\u01b0\u1eddi n\u00f3i<\/h3>\n

Ng\u01b0\u1eddi n\u00f3i l\u00e0 ng\u01b0\u1eddi s\u1ebd n\u00f3i v\u1ec1 b\u1ea1n v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. H\u1ecd t\u00ecnh nguy\u1ec7n truy\u1ec1n t\u1ea3i th\u00f4ng tin v\u1ec1 b\u1ea1n \u0111\u1ebfn v\u1edbi b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n. Vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 t\u00ecm ra \u0111\u01b0\u1ee3c ng\u01b0\u1eddi n\u00f3i \u0111\u00f3.<\/p>\n

Ng\u01b0\u1eddi n\u00f3i r\u1ea5t \u0111a d\u1ea1ng v\u00e0 \u1edf kh\u1eafp m\u1ecdi n\u01a1i. M\u1ed7i d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u1ec1u c\u00f3 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi n\u00f3i trung th\u00e0nh v\u00e0 nhi\u1ec7t t\u00ecnh. Cho d\u00f9 h\u1ecd c\u00f3 ch\u01b0a bi\u1ebft b\u1ea1n l\u00e0 ai, ch\u01b0a s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n bao gi\u1edd th\u00ec b\u1ea1n c\u0169ng ph\u1ea3i t\u00ecm ra h\u1ecd.<\/p>\n

Ch\u00fang ta lu\u00f4n d\u1ec5 d\u00e0ng \u0111\u1ec3 t\u00ecm ra c\u00e1c ng\u01b0\u1eddi n\u00f3i. \u0110\u00f3 l\u00e0 ng\u01b0\u1eddi hi\u1ec3u bi\u1ebft nh\u1ea5t \u0111\u1ecbnh v\u1ec1 m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3. T\u00f4i l\u00e0 m\u1ed9t v\u00ed d\u1ee5: B\u1ea1n b\u00e8 ng\u01b0\u1eddi th\u00e2n trong khu d\u00e2n c\u01b0 c\u1ee7a t\u00f4i tr\u01b0\u1edbc khi mua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u1ec1u sang h\u1ecfi \u00fd ki\u1ebfn t\u00f4i. B\u1edfi trong m\u1eaft h\u1ecd t\u00f4i l\u00e0 ng\u01b0\u1eddi s\u00e0nh s\u1ecfi v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y, v\u00e0 h\u1ecd tin t\u01b0\u1edfng t\u00f4i. T\u00f4i l\u00e0 m\u1ed9t ng\u01b0\u1eddi n\u00f3i.<\/p>\n

B\u1ea1n \u0111\u1eebng nh\u1ea7m l\u1eabn ng\u01b0\u1eddi n\u00f3i l\u00e0 c\u00e1c ph\u00f3ng vi\u00ean hay ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. Ng\u01b0\u1eddi n\u00f3i c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 ai, v\u00ed d\u1ee5 nh\u01b0 t\u00f4i ch\u1eb3ng h\u1ea1n.<\/p>\n

\"Marketing<\/p>\n

\u1ea2nh minh h\u1ecda: Vavavox Blog<\/em><\/p>\n

\u0110\u1ec3 c\u00e1c b\u1ea1n d\u1ec5 hi\u1ec3u, t\u00f4i s\u1ebd t\u00e1ch ng\u01b0\u1eddi n\u00f3i th\u00e0nh 2 nh\u00f3m ch\u00ednh:<\/p>\n

Nh\u00f3m \u201cng\u01b0\u1eddi h\u00e2m m\u1ed9\u201d<\/strong><\/p>\n

T\u1eadp trung t\u1ed1t v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, \u0111\u1ec3 t\u1eeb \u0111\u00f3 kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed cho b\u1ea1n m\u1ed7i khi c\u00f3 \u0111i\u1ec1u ki\u1ec7n. N\u1ebfu b\u1ea1n \u0111ang ngh\u0129 r\u1eb1ng \u201c\u1ed2, 9 ng\u01b0\u1eddi m\u01b0\u1eddi \u00fd, l\u00e0m sao t\u00f4i c\u00f3 th\u1ec3 th\u1ecfa m\u00e3n t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh\u201d. T\u1ea5t nhi\u00ean, \u0111\u00f3 s\u1ebd l\u00e0 kh\u00f3 kh\u0103n b\u1ea1n ph\u1ea3i \u0111\u1ed1i di\u1ec7n. B\u1edfi nguy\u00ean t\u1eafc c\u1ee7a marketing truy\u1ec1n mi\u1ec7ng l\u00e0 b\u1ea1n ph\u1ea3i l\u00e0m h\u00e0i l\u00f2ng t\u1ea5t c\u1ea3, kh\u00f4ng tr\u1eeb m\u1ed9t ai.<\/p>\n

\u201cNg\u01b0\u1eddi h\u00e2m m\u1ed9 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5 nh\u01b0 t\u00f4i, th\u00edch \u0111i\u00ean cu\u1ed3ng m\u1eabu xe Ranger Rover Sport m\u1eb7c d\u00f9 t\u00f4i ch\u01b0a c\u00f3 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 s\u1edf h\u1eefu n\u00f3. Nh\u01b0ng t\u00f4i n\u00f3i v\u1ec1 n\u00f3, v\u00e0 t\u00f4i l\u00e0 ng\u01b0\u1eddi n\u00f3i c\u1ee7a h\u00e3ng.\u201d<\/p>\n

H\u00e3y l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y x\u1ee9ng \u0111ang sau khi h\u1ecd m\u00f3c h\u1ea7u bao cho b\u1ea1n. H\u00e3y \u0111\u1ec3 \u00fd xem h\u1ecd c\u1ea7n g\u00ec, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 g\u00ec cho h\u1ecd. \u0110\u1ea3m b\u1ea3o h\u1ecd s\u1ebd h\u00e0i l\u00f2ng. H\u01a1n n\u1eefa, b\u1ea1n c\u1ea7n nh\u1edb kh\u00e1ch h\u00e0ng mua h\u00e0ng v\u00ec nh\u1eefng l\u00fd do ri\u00eang c\u1ee7a h\u1ecd, ch\u1ee9 kh\u00f4ng ph\u1ea3i v\u00ec b\u1ea1n. V\u1eady n\u1ebfu h\u1ecd kh\u00f4ng h\u00e0i l\u00f2ng, ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng c\u00f3 l\u1eddi truy\u1ec1n mi\u1ec7ng n\u00e0o d\u00e0nh cho b\u1ea1n c\u1ea3!<\/p>\n

Nh\u00f3m ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/strong><\/p>\n

\u0110\u01b0\u01a1ng nhi\u00ean, c\u00f2n g\u00ec thu\u1eadn l\u1ee3i h\u01a1n khi m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong l\u0129nh v\u1ef1c b\u1ea1n cung c\u1ea5p d\u1ecbch v\u1ee5 n\u00f3i t\u1ed1t v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. S\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u00f3m ng\u01b0\u1eddi n\u00e0y r\u1ea5t l\u1edbn, ch\u1ec9 m\u1ed9t c\u00e2u n\u00f3i c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 thay \u0111\u1ed5i h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a h\u00e0ng ngh\u00ecn, th\u1eadm ch\u00ed h\u00e0ng ch\u1ee5c ngh\u00ecn ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

\u201cB\u1ea1n \u0111ang \u0111\u1ecbnh mua m\u00e1y \u1ea3nh Sony, khi t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n v\u00f4 t\u00ecnh \u0111\u1ecdc \u0111\u01b0\u1ee3c b\u00e0i tr\u1ea3i nghi\u1ec7m r\u1ea5t t\u1ed1t v\u1ec1 model c\u00f9ng gi\u00e1 c\u1ee7a Canon, tr\u00ean facebook c\u1ee7a m\u1ed9t nhi\u1ebfp \u1ea3nh gia n\u1ed5i ti\u1ebfng?\u201c<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1m \u0111\u00f4ng v\u00e0 noi g\u01b0\u01a1ng theo th\u1ea7n t\u01b0\u1ee3ng.<\/p>\n

2.\u00a0Topics \u2013 Nh\u1eefng ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 kh\u00e1ch h\u00e0ng n\u00f3i<\/h3>\n

S\u1ef1 truy\u1ec1n mi\u1ec7ng \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u khi c\u00f3 ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 kh\u00e1ch h\u00e0ng b\u00e0n t\u00e1n. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1i g\u00ec qu\u00e1 cao nhi\u00eau, nhi\u1ec1u khi, ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed9c gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t hay m\u1ed9t s\u1ef1 ki\u1ec7n h\u1ea5p d\u1eabn.. l\u00e0 \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 truy\u1ec1n mi\u1ec7ng.<\/p>\n

\"Y\u1ebfu<\/p>\n

\u1ea2nh minh h\u1ecda: Zing news<\/em><\/p>\n

Trong qu\u00e1 kh\u1ee9, c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n mi\u1ec7ng kinh \u0111i\u1ec3n. Coca Cola l\u00e0 m\u1ed9t v\u00ed d\u1ee5. V\u00e0o cu\u1ed1i nh\u1eefng n\u0103m 90 th\u1ebf k\u1ec9 tr\u01b0\u1edbc, khi m\u00e0 Internet v\u1eabn \u0111ang l\u00e0 \u0111i\u1ec1u g\u00ec qu\u00e1 l\u1ea1 l\u1eabm v\u1edbi Vi\u1ec7t Nam th\u00ec Coca \u0111\u00e3 tung ra m\u1ed9t chi\u1ebfn d\u1ecbch v\u00f4 ti\u1ec1n kho\u00e1ng h\u1eadu. D\u01b0\u1edbi m\u1ed7i n\u1eafp chai n\u01b0\u1edbc, Coca in nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u1eb7c bi\u1ec7t, nh\u1eefng c\u00e2u tr\u00edch d\u1eabn \u0111\u1ed9c \u0111\u00e1o (fact) khi\u1ebfn kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng th\u00edch th\u00fa. Th\u00f4ng tin \u0111\u00f3 \u0111\u00e3 lan truy\u1ec1n m\u1ed9t c\u00e1ch kh\u1ee7ng khi\u1ebfp.<\/p>\n

(L\u01b0u \u00fd: Th\u00f4ng tin n\u00e0y t\u00f4i d\u1ef1a v\u00e0o tr\u00ed nh\u1edb c\u00e1 nh\u00e2n. Kh\u00f4ng c\u00f2n t\u00e0i li\u1ec7u n\u00e0o nh\u1eafc \u0111\u1ebfn chi\u1ebfn d\u1ecbch n\u00e0y m\u00e0 t\u00f4i c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y. Sau \u0111\u00f3, m\u1ed9t lo\u1ea1t c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c ra \u0111\u1eddi t\u1eadn d\u1ee5ng \u201cin d\u01b0\u1edbi n\u1eafp chai\u201d nh\u01b0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i, gh\u00e9p n\u1eafp chai tr\u00fang th\u01b0\u1edfng\u2026 ra \u0111\u1eddi)<\/p>\n

C\u00e1ch \u0111\u00e2y kh\u00f4ng l\u00e2u, trong chi\u1ebfn d\u1ecbch viral marketing c\u1ee7a m\u00ecnh \u1edf Vi\u1ec7t Nam, Coca l\u1ea1i ti\u1ebfp t\u1ee5c tung ra chi\u1ebfn d\u1ecbch \u0111\u1ec9nh cao n\u1eefa \u201cIn t\u00ean tr\u00ean lon Coca\u201d. Gi\u1edbi tr\u1ebb ph\u00e1t cu\u1ed3ng v\u00ec \u0111i\u1ec1u n\u00e0y v\u00e0 li\u00ean t\u1ee5c chia s\u1ebb nh\u1eefng lon coca ch\u1ee9a t\u00ean m\u00ecnh l\u00ean Facebook c\u00e1 nh\u00e2n.<\/p>\n

\u0110\u00f3, s\u1ef1 truy\u1ec1n mi\u1ec7ng kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 nh\u1eefng g\u00ec qu\u00e1 cao si\u00eau. Kh\u00e1ch h\u00e0ng s\u1ebd chia s\u1ebb nh\u1eefng th\u00f4ng tin m\u00e0 khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y th\u00fa v\u1ecb \u1edf s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

3. Tools \u2013 Nh\u1eefng c\u00f4ng c\u1ee5<\/h3>\n

\u0110\u1ec3 vi\u1ec7c truy\u1ec1n mi\u1ec7ng t\u1ed1t v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n lan xa, kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o kh\u00e1c l\u00e0 b\u1ea1n ph\u1ea3i t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 th\u00fac \u0111\u1ea9y vi\u1ec7c \u0111\u00f3. C\u00f4ng c\u1ee5 \u1edf \u0111\u00e2y l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ra v\u00e0 ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tham gia t\u00edch c\u1ef1c v\u00e0o ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng. C\u00f4ng c\u1ee5 c\u0169ng l\u00e0 th\u1ee9 b\u1ea1n d\u00f9ng \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n v\u00e0 th\u00fac \u0111\u1ea9y cu\u1ed9c truy\u1ec1n mi\u1ec7ng \u0111\u00f3 di\u1ec5n ra li\u00ean t\u1ee5c. S\u1ef1 truy\u1ec1n mi\u1ec7ng v\u1ed1n r\u1ea5t l\u01b0\u1eddi bi\u1ebfng.<\/p>\n

V\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 fanpage c\u1ee7a c\u00f4ng ty c\u00f3 l\u1eddi th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng chia s\u1ebb, website c\u00f3 n\u00fat chia s\u1ebb v\u1edbi b\u1ea1n b\u00e8\u2026<\/p>\n

M\u1ed9t c\u1eeda h\u00e0ng b\u00e1n m\u1ef9 ph\u1ea9m lu\u00f4n c\u00f3 nh\u1eefng m\u1eabu d\u00f9ng th\u1eed \u0111\u1ec3 t\u1eb7ng cho kh\u00e1ch h\u00e0ng khi gh\u00e9 th\u0103m, kh\u00f4ng c\u1ea7n quan t\u00e2m ng\u01b0\u1eddi \u0111\u00f3 c\u00f3 mua h\u00e0ng hay kh\u00f4ng. \u0110\u00f3 ch\u00ednh l\u00e0 m\u1ea5u ch\u1ed1t \u0111\u1ec3 th\u00f4ng tin v\u1ec1 c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c lan truy\u1ec1n.<\/p>\n

4. Talking part \u2013 Tham gia \u201cn\u00f3i\u201d<\/h3>\n

Khi b\u1ea1n kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch truy\u1ec1n mi\u1ec7ng, kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 d\u1eebng n\u00f3 l\u1ea1i theo \u00fd mu\u1ed1n. B\u1ea1n bu\u1ed9c ph\u1ea3i tham gia v\u00e0o n\u00f3. C\u00f4ng ch\u00fang khi n\u00f3i v\u1ec1 b\u1ea1n t\u1ea5t nhi\u00ean h\u1ecd ng\u1ea7m mong mu\u1ed1n c\u00f3 m\u1eb7t b\u1ea1n d\u00f9 l\u00e0 t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c. H\u00e3y tr\u1ea3 l\u1eddi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi n\u1ebfu c\u00f3 th\u1ec3. M\u1ea5u ch\u1ed1t, m\u1ecdi th\u1ee9 \u0111\u1ec1u \u0111ang tr\u1ef1c tuy\u1ebfn.<\/p>\n

V\u1edbi nh\u1eefng b\u00ecnh lu\u1eadn t\u00edch c\u1ef1c, hay bi\u1ebft n\u00f3i c\u1ea3m \u01a1n ch\u00e2n th\u00e0nh, ho\u1eb7c c\u1ea3m \u01a1n b\u1eb1ng h\u00e0nh \u0111\u1ed9ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi n\u00f3i nhi\u1ec7t t\u00ecnh nh\u1ea5t.<\/p>\n

V\u1edbi nh\u1eefng b\u00ecnh lu\u1eadn ti\u00eau c\u1ef1c, hay bi\u1ebft n\u00f3i xin l\u1ed7i v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh v\u00e0 th\u1ea5u \u0111\u00e1o nh\u1ea5t.<\/p>\n

Lu\u00f4n lu\u00f4n cho c\u00f4ng ch\u00fang bi\u1ebft b\u1ea1n th\u1ef1c s\u1ef1 l\u00e0 ai. Ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng c\u0103m gh\u00e9t nh\u1ea5t l\u00e0 gi\u1ea3 d\u1ed1i. B\u1ea1n ph\u1ea3i xu\u1ea5t hi\u1ec7n trong c\u00e1c c\u00e2u chuy\u1ec7n v\u1edbi t\u01b0 c\u00e1ch ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 trong c\u00e2u chuy\u1ec7n \u0111\u00f3 m\u1ed9t c\u00e1ch c\u00f3 tr\u00e1ch nhi\u1ec7m.<\/p>\n

5. Tracking \u2013 Theo d\u00f5i c\u00e1c ch\u1ee7 \u0111\u1ec1<\/h3>\n

Ng\u00e0y nay, vi\u1ec7c theo d\u00f5i c\u00f4ng ch\u00fang n\u00f3i g\u00ec v\u1ec1 m\u00ecnh c\u1ef1c k\u00ec \u0111\u01a1n gi\u1ea3n. Ai \u0111ang n\u00f3i g\u00ec, n\u00f3i \u1edf \u0111\u00e2u, n\u00f3i nh\u1eefng g\u00ec v\u1ec1 m\u00ecnh \u0111\u1ec1u c\u00f3 th\u1ec3 d\u00f9ng c\u00f4ng c\u1ee5 \u0111\u1ec3 ki\u1ec3m tra. Sau khi ki\u1ec3m tra \u0111\u01b0\u1ee3c th\u00ec c\u00f2n ch\u1edd \u0111\u1ee3i g\u00ec n\u1eefa, lao v\u00e0o \u201ct\u00e1m chuy\u1ec7n\u201d v\u1edbi m\u1ea5y b\u00e0 th\u00edm \u0111\u00f3 th\u00f4i!<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 hay d\u00f9ng:<\/p>\n

Google l\u00e0 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t, ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed l\u1eabn tr\u1ea3 ph\u00ed m\u1ea1nh m\u1ebd nh\u01b0:<\/p>\n

    \n
  • http:\/\/www.socialmention.com\/<\/li>\n
  • http:\/\/imonitor.com.vn\/<\/li>\n
  • https:\/\/mention.com\/en\/<\/li>\n
  • http:\/\/www.howsociable.com\/<\/li>\n
  • http:\/\/sproutsocial.com\/<\/li>\n
  • http:\/\/www.whostalkin.com\/<\/li>\n
  • http:\/\/boomerang.net.vn\/<\/li>\n
  • http:\/\/www.socialone.us\/<\/li>\n
  • https:\/\/www.google.com.vn\/alerts<\/li>\n<\/ul>\n

    \u2026 \u0111\u1ec3 xem ai \u0111ang n\u00f3i g\u00ec v\u1ec1 m\u00ecnh v\u00e0 n\u00f3i \u1edf \u0111\u00e2u.<\/p>\n

    L\u1ee3i \u00edch c\u1ee7a marketing truy\u1ec1n mi\u1ec7ng<\/h2>\n

    Marketing truy\u1ec1n mi\u1ec7ng th\u1ef1c s\u1ef1 r\u1ea5t l\u1ee3i h\u1ea1i, n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh s\u1ed1 c\u0169ng nh\u01b0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty c\u1ee7a b\u1ea1n. Nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf th\u00ec ch\u01b0a ch\u00fa tr\u1ecdng \u0111\u1ebfn truy\u1ec1n mi\u1ec7ng trong c\u00e1c b\u00e1o c\u00e1o c\u1ee7a m\u00ecnh. V\u00ec v\u00e0i nguy\u00ean nh\u00e2n n\u00e0o \u0111\u00f3, nh\u01b0 sau:<\/p>\n

      \n
    • B\u1ea1n ch\u01b0a hi\u1ec3u \u0111\u00fang v\u1ec1 marketing truy\u1ec1n mi\u1ec7ng<\/li>\n<\/ul>\n

      B\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi m\u00ecnh r\u1eb1ng, kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 l\u00e0 \u0111\u1ebfn t\u1eeb ngu\u1ed3n n\u00e0o hay kh\u00f4ng? Ch\u00ednh x\u00e1c h\u01a1n, b\u1ea1n c\u1ea7n v\u1ebd ra ngu\u1ed3n t\u1ea1o kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. C\u00f3 th\u1ec3 l\u00e0 m\u1ed9t bi\u1ec3u \u0111\u1ed3 h\u00ecnh tr\u00f2n m\u00f4 t\u1ea3 ngu\u1ed3n c\u1ea5p kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ebfn l\u00e0 nh\u1edd: Nh\u00e2n vi\u00ean sale, qu\u1ea3ng c\u00e1o, b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, b\u1ea1n b\u00e8, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i\u2026 L\u00fac \u0111\u00f3 b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y s\u1ef1 truy\u1ec1n mi\u1ec7ng mang l\u1ea1i kh\u00e1ch h\u00e0ng cho m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

        \n
      • V\u00ec n\u00f3 kh\u00f4ng t\u1ed1n chi ph\u00ed.<\/li>\n<\/ul>\n

        \u0110\u01b0\u01a1ng nhi\u00ean, trong c\u00e1c b\u00e1o c\u00e1o v\u1ec1 t\u00e0i ch\u00ednh, ng\u01b0\u1eddi ta th\u01b0\u1eddng ng\u1ea7m hi\u1ec3u r\u1eb1ng t\u1ea5t nhi\u00ean t\u00f4i ph\u1ea3i chi ti\u1ec1n qu\u1ea3ng c\u00e1o th\u00ec t\u00f4i m\u1edbi c\u00f3 kh\u00e1ch h\u00e0ng. C\u00f4ng th\u1ee9c t\u00ednh ROI ai c\u0169ng bi\u1ebft. Nh\u01b0ng v\u00ec s\u1ef1 truy\u1ec1n mi\u1ec7ng \u00edt ho\u1eb7c kh\u00f4ng g\u00e2y t\u1ed1n k\u00e9m n\u00ean n\u00f3 th\u01b0\u1eddng b\u1ecb qu\u00ean l\u00e3ng trong c\u00e1c b\u00e1o c\u00e1o.<\/p>\n

        B\u1ea1n th\u01b0\u1eddng t\u00ednh to\u00e1n l\u1ee3i nhu\u1eadn sau khi \u0111\u00e3 tr\u1eeb t\u1ea5t c\u1ea3 chi ph\u00ed, b\u1ea1n t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c k\u00eanh n\u00e0o mang v\u1ec1 cho m\u00ecnh bao nhi\u00eau kh\u00e1ch h\u00e0ng trong 1 th\u00e1ng. S\u1ed1 c\u00f2n l\u1ea1i th\u00ec sao? T\u1ea5t nhi\u00ean, n\u00f3 s\u1ebd \u0111\u1ebfn m\u1ed9t ph\u1ea7n t\u1eeb truy\u1ec1n mi\u1ec7ng. V\u1eady h\u00e3y t\u1eadn d\u1ee5ng n\u00f3, c\u1ea5p cho n\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a n\u00f3 (theo chi\u1ebfn l\u01b0\u1ee3c 5T \u1edf tr\u00ean)<\/p>\n

          \n
        • H\u00ecnh th\u1ee9c marketing b\u1ecb l\u00e3ng qu\u00ean<\/li>\n<\/ul>\n

          Ph\u1ea7n l\u1edbn c\u00e1c k\u1ebf ho\u1ea1ch marketing m\u00e0 t\u00f4i s\u01b0u t\u1ea7m \u0111\u01b0\u1ee3c th\u00ec \u0111\u1ec1u b\u1ecf qu\u00ean marketing truy\u1ec1n mi\u1ec7ng. C\u0169ng d\u1ec5 hi\u1ec3u b\u1edfi n\u00f3 l\u00e0 h\u00ecnh th\u1ee9c t\u1ed5ng h\u1ee3p nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau, n\u00ean c\u0169ng kh\u00f3 l\u00ean k\u1ebf ho\u1ea1ch chi ti\u00eau v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. V\u1eady n\u00ean, n\u00f3 th\u01b0\u1eddng b\u1ecb g\u1ea1t ra kh\u1ecfi c\u00e1c k\u1ebf ho\u1ea1ch v\u00e0 b\u1ecb l\u00e3ng qu\u00ean. M\u1eb7t kh\u00e1c, tin t\u00f4i \u0111i, s\u1ebd ch\u1eb3ng c\u00f3 1 agency qu\u1ea3ng c\u00e1o n\u00e0o nh\u1eadn h\u1ee3p \u0111\u1ed3ng l\u00e0m marketing truy\u1ec1n mi\u1ec7ng cho b\u1ea1n c\u1ea3!<\/p>\n

          Ch\u00fa \u00fd khi th\u1ef1c hi\u1ec7n marketing truy\u1ec1n mi\u1ec7ng<\/h2>\n

          B\u1ea1n c\u1ea7n nh\u1edb r\u00f5 r\u1eb1ng, marketing truy\u1ec1n mi\u1ec7ng ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 hi\u1ec7u qu\u1ea3 khi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u1ed1t. V\u1eady n\u00ean marketing truy\u1ec1n mi\u1ec7ng kh\u00f4ng ph\u1ea3i l\u00e0 l\u1eeba \u0111\u1ea3o. B\u1ea5t c\u1ee9 h\u00e0nh vi d\u1ed1i tr\u00e1, l\u1eeba \u0111\u1ea3o, thao t\u00fang kh\u00e1ch h\u00e0ng \u0111\u1ec1u g\u00e2y ph\u1ea3n t\u00e1c d\u1ee5ng trong WOMM. B\u1edfi marketing truy\u1ec1n mi\u1ec7ng l\u00e0 l\u1eafng nghe nh\u1eefng ph\u1ea3n h\u1ed3i t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng v\u00e0 ti\u1ebfp thu nh\u1eefng \u00fd ki\u1ebfn c\u1ee7a h\u1ecd, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 l\u1eeba d\u1ed1i h\u1ecd.<\/p>\n

          M\u1ed9t chi\u1ebfn d\u1ecbch marketing truy\u1ec1n mi\u1ec7ng \u0111\u01b0\u1ee3c coi l\u00e0 th\u00e0nh c\u00f4ng khi m\u1ed1i quan h\u1ec7 gi\u1eefa B\u1ea1n \u2013 Kh\u00e1ch h\u00e0ng\u00a0c\u1ee7a b\u1ea1n \u2013 B\u1ea1n b\u00e8 c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0c\u1ee7a b\u1ea1n c\u00f3 m\u1ed9t s\u1ee3i d\u00e2y tin t\u01b0\u1edfng g\u1eafn k\u1ebft.<\/p>\n

          Sony \u0111\u00e3 c\u00f3 b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 khi cho ra m\u1eaft model m\u00e1y \u1ea3nh m\u1edbi, h\u1ecd \u0111\u00e3 thu\u00ea nh\u1eefng di\u1ec5n vi\u00ean \u0111\u00f3ng gi\u1ea3 l\u00e0m kh\u00e1ch du l\u1ecbch \u0111\u1ec1 ngh\u1ecb ng\u01b0\u1eddi kh\u00e1c ch\u1ee5p \u1ea3nh chung. T\u1ea5t nhi\u00ean, sau \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 ph\u00e1t hi\u1ec7n v\u00e0 Sony ph\u1ea3i h\u1ee9ng ch\u1ecbu l\u00e0n s\u00f3ng ch\u1ec9 tr\u00edch d\u1eef d\u1ed9i.<\/p>\n

          T\u00f3m l\u1ea1i, marketing truy\u1ec1n mi\u1ec7ng c\u1ea7n ch\u00fa \u00fd:<\/p>\n

            \n
          • Kh\u00f4ng n\u00f3i d\u1ed1i kh\u00e1ch h\u00e0ng. B\u1eb1ng nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u01b0 t\u1ef1 vi\u1ebft 1 review t\u1ed1t v\u1ec1 c\u00f4ng ty m\u00ecnh.<\/li>\n
          • Kh\u00f4ng gi\u1ea3 m\u1ea1o l\u00e0 kh\u00e1ch h\u00e0ng: Tuy\u1ec7t \u0111\u1ed1i, khi b\u1ea1n xu\u1ea5t hi\u1ec7n b\u1ea1n c\u1ea7n l\u00e0 ch\u00ednh b\u1ea1n. L\u1eafng nghe kh\u00e1ch h\u00e0ng\u00a0n\u00f3i b\u1eb1ng th\u00e1i \u0111\u1ed9 ch\u00e2n th\u00e0nh v\u00e0 \u0111\u00f3n nh\u1eadn nh\u1ea5t c\u00f3 th\u1ec3.<\/li>\n<\/ul>\n

            Theo Nguy\u1ec5n Th\u00e0nh Nam (Bluesea Media, JSC.) \/Brands\u00a0Vietnam<\/em><\/p>\n

            B\u00e0i li\u00ean quan:<\/em><\/p>\n

              \n
            • Kh\u00e1i ni\u1ec7m Word of Mouth Marketing (WOMM)<\/em><\/li>\n
            • S\u00e1ng t\u1ea1o n\u1ed9i dung k\u00edch th\u00edch t\u01b0\u01a1ng t\u00e1c<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              \u1ede b\u00e0i vi\u1ebft Kh\u00e1i ni\u1ec7m v\u1ec1 WOMM, c\u00e1c b\u1ea1n c\u0169ng \u0111\u00e3 hi\u1ec3u ph\u1ea7n n\u00e0o v\u1ec1 marketing\u00a0truy\u1ec1n mi\u1ec7ng, m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb \u201ct\u00e2n \u2013 c\u1ed5 giao duy\u00ean\u201d m\u1ea1nh m\u1ebd trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7. N\u1ebfu kh\u00e9o l\u00e9o \u00e1p d\u1ee5ng \u0111\u00fang c\u00e1ch, s\u1ee9c m\u1ea1nh c\u1ee7a n\u00f3 c\u1ef1c k\u00ec gh\u00ea g\u1edbm, ngay c\u1ea3 v\u1edbi c\u1ea3 nh\u1eefng doanh […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55718"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55718"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55718\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}