{"id":55721,"date":"2023-12-20T15:35:43","date_gmt":"2023-12-20T08:35:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khai-niem-word-of-mouth-marketing-womm.html"},"modified":"2023-12-20T15:35:43","modified_gmt":"2023-12-20T08:35:43","slug":"khai-niem-word-of-mouth-marketing-womm","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khai-niem-word-of-mouth-marketing-womm.html","title":{"rendered":"Kh\u00e1i ni\u1ec7m Word of Mouth Marketing (WOMM)"},"content":{"rendered":"
Trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, vi\u1ec7c l\u00e0m \u0103n ch\u1ed9p gi\u1eadt m\u1ea5t uy t\u00edn \u0111\u00e3 khi\u1ebfn kh\u00e1ch h\u00e0ng d\u1ea7n \u0111\u00e1nh m\u1ea5t l\u00f2ng tin \u1edf c\u00e1c doanh nghi\u1ec7p. Tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng hay s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng h\u1ecfi th\u0103m \u00fd ki\u1ebfn b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n. H\u1ecd l\u00e0m v\u1eady \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u1ed9t s\u1ef1 tin t\u01b0\u1edfng, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh s\u1ebd kh\u00f4ng sai. S\u1ef1 tin t\u01b0\u1edfng c\u0169ng l\u00e0 m\u1ed9t th\u1ee9 c\u1ea3m x\u00fac. V\u00e0 t\u1ea5t nhi\u00ean, nh\u01b0 ta \u0111\u00e3 bi\u1ebft, c\u1ea3m x\u00fac l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh l\u1edbn nh\u1ea5t \u0111\u1ebfn h\u00e0nh vi con ng\u01b0\u1eddi. V\u1eady b\u1ea1n, b\u1ea1n s\u1ebd v\u1eabn c\u1ee9 ng\u1ed3i y\u00ean m\u1eb7c k\u1ec7 ng\u01b0\u1eddi kh\u00e1c n\u00f3i g\u00ec v\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh? Ch\u1eafc h\u1eb3n l\u00e0 kh\u00f4ng r\u1ed3i. V\u1eady h\u00e3y l\u00e0m marketing truy\u1ec1n mi\u1ec7ng \u0111i. H\u00e3y khi\u1ebfn kh\u00e1ch h\u00e0ng\u00a0t\u1ef1 nguy\u1ec7n n\u00f3i nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111i.<\/p>\n

1. Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 g\u00ec?<\/h2>\n

Tr\u00ean th\u1ebf gi\u1edbi n\u00e0y, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u th\u00edch tr\u00f2 chuy\u1ec7n. \u0110\u00f3 l\u00e0 b\u1ea3n n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 mu\u1ed1n \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c. Facebook tr\u1edf th\u00e0nh g\u00e3 kh\u1ed5ng l\u1ed3 m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 nh\u1edd Mark \u0111\u00e3 t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i tuy\u1ec7t v\u1eddi, gi\u00fap m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau \u0111\u01a1n gi\u1ea3n, thu\u1eadn ti\u1ec7n cho d\u00f9 \u1edf b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u (\u0111\u01b0\u01a1ng nhi\u00ean ph\u1ea3i c\u00f3 k\u1ebft n\u1ed1i Internet). T\u00f3m l\u1ea1i, m\u1ecdi ng\u01b0\u1eddi th\u00edch n\u00f3i!<\/p>\n

C\u00f3 mu\u00f4n v\u00e0n \u0111\u1ecbnh ngh\u0129a v\u1ec1 marketing truy\u1ec1n mi\u1ec7ng. WOMM ra \u0111\u1eddi d\u1ef1a tr\u00ean nhu c\u1ea7u t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau c\u1ee7a con ng\u01b0\u1eddi. V\u00ec v\u1eady theo t\u00f4i marketing truy\u1ec1n mi\u1ec7ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 t\u1ea1o n\u00ean c\u00e2u chuy\u1ec7n \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi n\u00f3i chuy\u1ec7n v\u1ec1 b\u1ea1n, v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e2u chuy\u1ec7n \u0111\u00f3 \u0111\u01b0\u1ee3c di\u1ec5n ra d\u1ec5 d\u00e0ng nh\u1ea5t.<\/p>\n

B\u1ea1n c\u1ea7n l\u01b0u \u00fd, marketing truy\u1ec1n mi\u1ec7ng ch\u1ec9 hi\u1ec7u qu\u1ea3 khi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 t\u1ed1t. \u0110\u00f4i khi, s\u1ef1 truy\u1ec1n mi\u1ec7ng c\u1ee7a kh\u00e1ch h\u00e0ng di\u1ec5n ra khi s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n qu\u00e1 t\u1ed1t, khi\u1ebfn h\u1ecd tr\u1edf t\u1ef1 nguy\u1ec7n tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi h\u00e2m m\u1ed9\u201d v\u00e0 n\u00f3i t\u1ed1t v\u1ec1 doanh nghi\u1ec7p b\u1ea1n b\u1ea5t c\u1ee9 khi n\u00e0o h\u1ecd c\u00f3 c\u01a1 h\u1ed9i.<\/p>\n

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V\u00ed d\u1ee5:<\/p>\n

\u2013 T\u1ed1i \u0111\u1ecbnh \u0111i \u0103n. \u0102n \u1edf \u0111\u00e2u gi\u1edd nh\u1ec9?<\/p>\n

\u2013 B\u1ea1n ra qu\u00e1n xxx \u0111i, tr\u01b0\u1edbc t\u00f4i \u0103n \u1edf \u0111\u1ea5y \u0111\u1ed3 ngon m\u00e0 view c\u0169ng \u0111\u1eb9p. Gi\u00e1 h\u1ee3p l\u00fd.<\/p>\n<\/blockquote>\n

Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 h\u00ecnh th\u1ee9c kh\u00f4ng ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o Internet ho\u1eb7c c\u00e1c k\u1ebft n\u1ed1i c\u00f4ng ngh\u1ec7 nh\u01b0 nh\u1eefng h\u00ecnh th\u1ee9c marketing kh\u00e1c. \u0110\u01b0\u01a1ng nhi\u00ean, m\u00f4i tr\u01b0\u1eddng Internet gi\u00fap cho c\u00e1c c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c lan truy\u1ec1n nhanh v\u00e0 xa h\u01a1n, nh\u01b0ng trong th\u1ef1c t\u1ebf, theo 1 s\u1ed1 t\u00e0i li\u1ec7u 80% s\u1ef1 truy\u1ec1n mi\u1ec7ng \u0111\u1ebfn t\u1eeb c\u00e1c c\u00e2u chuy\u1ec7n \u1edf \u0111\u1eddi th\u1ef1c.<\/p>\n

Khi b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi kh\u00e1c n\u00f3i t\u1ed1t v\u1ec1 m\u00ecnh, tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n ph\u1ea3i trung th\u1ef1c. H\u00e3y \u0111\u1eebng v\u00ec l\u1ee3i \u00edch tr\u01b0\u1edbc m\u1eaft m\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u00fang nh\u01b0 nh\u1eefng g\u00ec b\u1ea1n n\u00f3i. Khi \u0111\u00f3, marketing truy\u1ec1n mi\u1ec7ng s\u1ebd l\u00e0 con dao gi\u1ebft ch\u1ebft doanh nghi\u1ec7p c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch nhanh nh\u1ea5t (ng\u01b0\u1eddi ta hay g\u1ecdi l\u00e0 PH\u1ed0T)<\/p>\n

C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt, d\u00f9 b\u1ea1n c\u00f3 mu\u1ed1n hay kh\u00f4ng th\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u00e3 v\u00e0 \u0111ang n\u00f3i v\u1ec1 b\u1ea1n. D\u00f9 l\u00e0 t\u1ed1t hay x\u1ea5u. B\u1ea1n ch\u1ec9 c\u00f3 2 s\u1ef1 l\u1ef1a ch\u1ecdn, m\u1ed9t l\u00e0 ng\u1ed3i im nghe h\u1ecd n\u00f3i, 2 l\u00e0 tham gia v\u00e0o v\u00e0 khi\u1ebfn h\u1ecd n\u00f3i t\u1ed1t v\u1ec1 m\u00ecnh. Th\u1ef1c ra, b\u1ea1n th\u01b0\u1eddng nghe \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u ki\u1ec3u nh\u01b0 \u201c2 v\u1ee3 ch\u1ed3ng nh\u00e0 n\u00e0y c\u00f3 duy\u00ean b\u00e1n h\u00e0ng, \u0111\u1eaft kh\u00e1ch l\u1eafm\u201d. V\u1edbi t\u00f4i, \u201cc\u00e1i duy\u00ean\u201d \u0111\u00f3 l\u00e0 k\u0129 n\u0103ng marketing truy\u1ec1n mi\u1ec7ng si\u00eau \u0111\u1eb3ng, cho d\u00f9 \u201c2 v\u1ee3 ch\u1ed3ng\u201d \u0111\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft m\u00ecnh \u0111\u00e3 v\u00e0 \u0111ang l\u00e0m marketing truy\u1ec1n mi\u1ec7ng.<\/p>\n

2. B\u1ed1n nguy\u00ean t\u1eafc c\u1ee7a marketing truy\u1ec1n mi\u1ec7ng<\/h2>\n

a. B\u1ea1n ph\u1ea3i c\u00f3 g\u00ec \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t<\/h3>\n

H\u00e3y th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng xem, s\u1ebd ch\u1eb3ng ai n\u00f3i v\u1ec1 m\u1ed9t c\u00f4ng ty\u00a0qu\u00e1 \u0111\u1ed7i b\u00ecnh th\u01b0\u1eddng ho\u1eb7c qu\u00e1 nh\u00e0m ch\u00e1n. B\u1ea1n \u0111ang l\u00e0m nh\u1eefng vi\u1ec7c r\u1ea5t b\u00ecnh th\u01b0\u1eddng nh\u01b0 t\u00f4i b\u00e1n h\u00e0ng \u2013 t\u00f4i thu ti\u1ec1n, xong! Th\u00ec s\u1ebd ch\u1eb3ng ai n\u00f3i v\u1ec1 b\u1ea1n c\u1ea3. Th\u00f4ng th\u01b0\u1eddng, v\u1edbi m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch marketing th\u00ec tr\u01b0\u1edbc khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, h\u1ecd s\u1ebd t\u1ef1 h\u1ecfi m\u00ecnh c\u00e2u: \u201cLi\u1ec7u kh\u00e1ch h\u00e0ng\u00a0c\u00f3 g\u00ec \u0111\u1ec3 n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m n\u00e0y v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd?\u201d. H\u00e3y cho m\u1ecdi ng\u01b0\u1eddi l\u00fd do \u0111\u1ec3 n\u00f3i v\u1ec1 b\u1ea1n.<\/p>\n

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V\u00ed d\u1ee5:<\/p>\n

Apple l\u00e0 b\u1eadc th\u1ea7y trong vi\u1ec7c khi\u1ebfn kh\u00e1ch h\u00e0ng\u00a0b\u00e0n t\u00e1n v\u1ec1 s\u1ea3n ph\u1ea9m\u00a0s\u1eafp ra m\u1eaft c\u1ee7a m\u00ecnh. Nh\u1eefng th\u00f4ng tin \u201cb\u1ecb ti\u1ebft l\u1ed9\u201d m\u1ed9t c\u00e1ch nh\u1ecf gi\u1ecdt c\u1ef1c k\u00ec b\u00e0i b\u1ea3n \u0111\u00e3 t\u1ea1o n\u00ean t\u00e2m tr\u1ea1ng h\u00e1o h\u1ee9c v\u1edbi KH, v\u00e0 h\u1ecd khi\u1ebfn nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 chi\u1ebfc iphone th\u1ebf h\u1ec7 m\u1edbi c\u1ee9 lan xa m\u00e3i.<\/p>\n<\/blockquote>\n

\"Marketing<\/p>\n

\u1ea2nh minh h\u1ecda: ITPro<\/em><\/p>\n

b. \u0110\u1ec1 cao s\u1ef1 \u0111\u01a1n gi\u1ea3n<\/h3>\n

S\u1ebd ch\u1eb3ng c\u00f3 ai \u0111\u1ee7 th\u1eddi gian v\u00e0 ki\u00ean nh\u1eabn \u0111\u1ec3 n\u00f3i v\u1ec1 th\u1ee9 g\u00ec \u0111\u00f3 qu\u00e1 kh\u00f3 hi\u1ec3u v\u00e0 kh\u00f3 nh\u1edb. V\u1eady n\u00ean b\u1ea1n c\u00f3 2 vi\u1ec7c \u0111\u1ec3 l\u00e0m. T\u00ecm th\u00f4ng \u0111i\u1ec7p \u0111\u01a1n gi\u1ea3n nh\u1ea5t v\u00e0 l\u00e0m m\u1ecdi vi\u1ec7c \u0111\u1ec3 gi\u00fap th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 \u0111\u01b0\u1ee3c lan truy\u1ec1n.<\/p>\n

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V\u00ed d\u1ee5: C\u00f3 2 th\u00f4ng \u0111i\u1ec7p v\u1ec1 c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m l\u00e0 qu\u1ea7n \u00e1o:<\/p>\n

Th\u00f4ng \u0111i\u1ec7p 1: Ch\u00fang t\u00f4i cam k\u1ebft h\u00e0ng lo\u1ea1i 1, ph\u00f9 h\u1ee3p v\u1edbi m\u00e0u da v\u00e0 th\u1eddi ti\u1ebft ch\u00e2u \u00c1. M\u1eb7c v\u00e0o s\u1ebd r\u1ea5t t\u00f4n d\u00e1ng v\u00e0 khi\u1ebfn b\u1ea1n tr\u1edf n\u00ean quy\u1ebfn r\u0169 h\u01a1n trong m\u1eaft ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

Th\u00f4ng \u0111i\u1ec7p 2: H\u00e0ng cao c\u1ea5p, gi\u00e1 c\u1ea1nh tranh, b\u1ea3o h\u00e0nh gi\u1eb7t kh\u00f4ng m\u1ea5t d\u00e1ng.<\/p>\n<\/blockquote>\n

R\u00f5 r\u00e0ng, th\u00f4ng \u0111i\u1ec7p 2 d\u1ec5 nh\u1edb v\u00e0 d\u1ec5 n\u00f3i h\u01a1n th\u00f4ng \u0111i\u1ec7p 1. H\u01a1n n\u1eefa, th\u00f4ng \u0111i\u1ec7p 2 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng h\u1ecd s\u1eb5n s\u00e0ng t\u00ecm hi\u1ec3u th\u00eam c\u00e1c th\u00f4ng tin kh\u00e1c.<\/p>\n

\u0110\u1ec3 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n mi\u1ec7ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c lan truy\u1ec1n \u0111i th\u00ec b\u1ea1n ph\u1ea3i c\u00f3 h\u00e0nh \u0111\u1ed9ng k\u00edch th\u00edch n\u00f3. V\u00ec v\u1ed1n d\u0129 s\u1ef1 truy\u1ec1n mi\u1ec7ng r\u1ea5t l\u01b0\u1eddi bi\u1ebfng. N\u1ebfu nh\u01b0 b\u1ea1n ch\u1ec9 t\u1ea1o ra c\u00e2u chuy\u1ec7n v\u00e0 \u0111\u1ec3 \u0111\u00f3 th\u00ec r\u1ea5t kh\u00f3 \u0111\u1ec3 s\u1ef1 truy\u1ec1n mi\u1ec7ng x\u1ea3y ra m\u1ea1nh m\u1ebd. H\u00e3y \u201ch\u00f4 ho\u00e1n\u201d l\u00ean, khi b\u1ea1n \u0111\u00e3 t\u1ea1o ra c\u00e2u chuy\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng h\u1ecd \u201c8\u201d. C\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t b\u1ea1n th\u01b0\u1eddng g\u1eb7p l\u00e0 h\u1ea7u h\u1ebft c\u00e1c website \u0111\u1ec1u c\u00f3 n\u00fat \u201cchia s\u1ebb\u201d<\/p>\n

c. L\u00e0m h\u00e0i l\u00f2ng m\u1ecdi ng\u01b0\u1eddi, t\u1ea5t c\u1ea3, kh\u00f4ng tr\u1eeb m\u1ed9t ai<\/h3>\n

B\u1ea1n c\u1ea7n nh\u1edb, ch\u1ec9 khi n\u00e0o kh\u00e1ch h\u00e0ng\u00a0vui v\u1ebb, c\u1ea3m th\u1ea5y m\u00e3n nguy\u1ec7n th\u00ec h\u1ecd m\u1edbi n\u00f3i v\u1ec1 b\u1ea1n. Khi \u0111\u00f3, ch\u00ednh kh\u00e1ch h\u00e0ng\u00a0c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o nhi\u1ec7t t\u00ecnh nh\u1ea5t cho b\u1ea1n. B\u1ea3n ch\u1ea5t v\u1edbi nh\u1eefng ng\u01b0\u1eddi xa l\u1ea1, \u0111\u1ec3 h\u1ecd n\u00f3i v\u1ec1 m\u1ed9t ai \u0111\u00f3 th\u00ec y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh nh\u1ea5t l\u00e0 ph\u1ea3i l\u00e0m h\u1ecd x\u00fac \u0111\u1ed9ng. B\u1ea1n b\u00e1n c\u00e1i g\u00ec kh\u00f4ng quan tr\u1ecdng. Quan tr\u1ecdng b\u1ea1n khi\u1ebfn kh\u00e1ch h\u00e0ng\u00a0m\u1ed7i khi ra v\u1ec1 \u0111\u1ec1u c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng h\u1ebft s\u1ee9c v\u00e0 ch\u1eafc ch\u1eafn l\u1ea7n sau h\u1ecd s\u1ebd quay l\u1ea1i. \u0110\u01a1n gi\u1ea3n, ch\u1ec9 l\u00e0 th\u00e1i \u0111\u1ed9 nh\u00e3 nh\u1eb7n c\u1ee7a nh\u00e2n vi\u00ean, ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh \u0111\u1ed5i tr\u1ea3 minh b\u1ea1ch\u2026 T\u00f4i d\u00e1m c\u00e1 r\u1eb1ng, khi b\u1ea1n khi\u1ebfn kh\u00e1ch h\u00e0ng\u00a0c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng th\u00ec h\u1ecd s\u1ebd say m\u00ea n\u00f3i v\u1ec1 b\u1ea1n v\u1edbi b\u1ea1n b\u00e8 h\u1ecd m\u1ed7i khi c\u00f3 \u0111i\u1ec1u ki\u1ec7n.<\/p>\n

\n

V\u00ed d\u1ee5:<\/p>\n

T\u00f4i l\u00e0 ch\u1ee7 m\u1ed9t h\u00e0ng \u0103n v\u00e0 t\u00f4i y\u00eau c\u1ea7u nh\u00e2n vi\u00ean lu\u00f4n vui v\u1ebb, nh\u00e3 nh\u1eb7n v\u1edbi kh\u00e1ch h\u00e0ng khi kh\u00e1ch h\u00e0ng\u00a0c\u00f3 y\u00eau c\u1ea7u n\u00e0o \u0111\u00f3. Sau khi kh\u00e1ch h\u00e0ng\u00a0d\u00f9ng xong b\u1eefa t\u00f4i s\u1ebd t\u1eb7ng h\u1ecd m\u1ed9t \u0111\u0129a tr\u00e1i c\u00e2y \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 tr\u00e1ng mi\u1ec7ng. Ch\u1eafc ch\u1eafn r\u1eb1ng, h\u1ecd s\u1ebd c\u00f3 \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi nh\u00e0 h\u00e0ng c\u1ee7a t\u00f4i.<\/p>\n

AQ l\u00e0 m\u1ed9t v\u00ed d\u1ee5. Nh\u00e2n vi\u00ean AQ kh\u00e1 nh\u00e3 nh\u1eb7n v\u00e0 l\u1ecbch s\u1ef1 v\u1edbi kh\u00e1ch h\u00e0ng. Trong khi d\u00f9ng b\u1eefa, kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c xin ph\u00e9p ch\u1ee5p m\u1ed9t v\u00e0i t\u1ea5m \u1ea3nh l\u01b0u ni\u1ec7m. V\u00e0 sau khi d\u00f9ng b\u1eefa xong, tr\u01b0\u1edbc khi t\u00ednh ti\u1ec1n s\u1ebd c\u00f3 m\u1ed9t nh\u00e2n vi\u00ean ra h\u1ecfi \u00fd ki\u1ebfn h\u1ecd v\u1ec1 c\u00e1c m\u00f3n \u0103n v\u00e0 xin \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p s\u1eeda \u0111\u1ed5i. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn th\u1ef1c kh\u00e1ch c\u1ea3m th\u1ea5y m\u00ecnh quan tr\u1ecdng. M\u1ed9t \u0111i\u1ec3m nh\u1ea5n r\u1ea5t hay \u0111\u1ec3 truy\u1ec1n mi\u1ec7ng.<\/p>\n<\/blockquote>\n

d. Chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin v\u00e0 s\u1ef1 t\u00f4n tr\u1ecdng t\u1eeb kh\u00e1ch h\u00e0ng<\/h3>\n

B\u1ea1n ph\u1ea3i hi\u1ec3u r\u1eb1ng, s\u1ebd ch\u1eb3ng ai n\u00f3i v\u1ec1 b\u1ea1n khi h\u1ecd kh\u00f4ng tin t\u01b0\u1edfng v\u00e0 t\u00f4n tr\u1ecdng b\u1ea1n. B\u1ea3n ch\u1ea5t c\u1ee7a vi\u1ec7c truy\u1ec1n mi\u1ec7ng l\u00e0 khi ai \u0111\u00f3 n\u00f3i t\u1ed1t v\u1ec1 c\u00f4ng ty\u00a0c\u1ee7a b\u1ea1n, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ng\u01b0\u1eddi \u0111\u00f3 mang c\u1ea3 danh d\u1ef1 v\u00e0 uy t\u00edn c\u00e1 nh\u00e2n ra \u0111\u1ec3 n\u00f3i t\u1ed1t cho b\u1ea1n. Vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 khi\u1ebfn cho s\u1ef1 hi sinh \u0111\u00f3 tr\u1edf n\u00ean thi\u1ebft th\u1ef1c. Ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i b\u1ea3o v\u1ec7 uy t\u00edn c\u1ee7a ng\u01b0\u1eddi n\u00f3i, cung c\u1ea5p d\u1ecbch v\u1ee5 lu\u00f4n t\u1ed1t nh\u01b0 nh\u1eefng g\u00ec h\u1ecd n\u00f3i v\u1edbi b\u1ea1n b\u00e8.<\/p>\n

\n

V\u00ed d\u1ee5:<\/p>\n

H\u00e3ng h\u00e0ng kh\u00f4ng Southwest Airlines l\u00e0 tr\u01b0\u1eddng h\u1ee3p c\u1ef1c k\u00ec hi h\u1eefu trong l\u1ecbch s\u1eed. H\u1ecd \u0111\u1ed1i x\u1eed v\u1edbi kh\u00e1ch h\u00e0ng r\u1ea5t t\u1ed1t, th\u00e1i \u0111\u1ed9 th\u00e2n thi\u1ec7n, ph\u1ee5c v\u1ee5 chu \u0111\u00e1o. Ch\u00ednh s\u00e1ch v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd c\u0169ng r\u1ea5t t\u1ed1t, kh\u00f4ng sa th\u1ea3i v\u1edbi b\u1ea3ng l\u01b0\u01a1ng c\u1ef1c k\u00ec c\u1ea1nh tranh. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 r\u1ebb c\u1ee7a h\u00e3ng. \u1ea4y th\u1ebf n\u00ean sau v\u1ee5 11\/09, khi m\u00e0 h\u00e3ng \u0111\u1ee9ng tr\u00ean b\u1edd v\u1ef1c ph\u00e1 s\u1ea3n, t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a h\u00e3ng \u0111\u00e3 k\u00eau g\u1ecdi nhau \u0111\u1ee9ng l\u00ean quy\u00ean g\u00f3p \u0111\u1ec3 gi\u00fap \u0111\u1ee1 h\u00e3ng v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n.<\/p>\n<\/blockquote>\n

3. C\u00e1c l\u00fd do \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1ec1 b\u1ea1n<\/h2>\n

C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1ec1 b\u1ea1n. T\u1ea5t nhi\u00ean, b\u1ea1n ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n trong c\u00e1c l\u00fd do \u1ea5y. Ph\u00e2n t\u00edch k\u0129 h\u01a1n theo t\u00e2m l\u00fd h\u1ecdc th\u00ec c\u00f3 th\u1ec3 ch\u1ed1t l\u1ea1i, m\u1ecdi ng\u01b0\u1eddi N\u00d3I l\u00e0 v\u00ec c\u00e1c l\u00fd do sau:<\/p>\n

a. H\u1ecd n\u00f3i v\u00ec b\u1ea1n v\u00e0 n\u00f3i v\u1ec1 b\u1ea1n<\/h3>\n

Kh\u00e1ch h\u00e0ng khi n\u00f3i v\u1ec1 c\u00f4ng ty\u00a0c\u1ee7a b\u1ea1n th\u00ec c\u00f3 th\u1ec3 v\u00ec c\u00e1c l\u00fd do sau:<\/p>\n

\u2013 H\u1ecd y\u00eau th\u00edch d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n. Ho\u1eb7c h\u1ecd y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a m\u1ed9t nh\u00e2n v\u1eadt n\u00e0o trong c\u00f4ng ty \u0111\u00f3.<\/p>\n

\u2013 H\u1ecd gh\u00e9t b\u1ea1n<\/p>\n

C\u00e1i n\u00e0y th\u00ec kh\u1ecfi n\u00f3i r\u1ed3i. \u0110\u00e3 gh\u00e9t th\u00ec kh\u00e1ch h\u00e0ng khi c\u00f3 c\u01a1 h\u1ed9i h\u1ecd \u201cch\u1eedi\u201d b\u1ea1n m\u1ea5t m\u1eb7t lu\u00f4n. \u0110\u1eebng l\u00e0m g\u00ec \u0111\u1ec3 kh\u00e1ch h\u00e0ng gh\u00e9t.<\/p>\n

\"Marketing<\/p>\n

\u1ea2nh minh h\u1ecda: Ignite Spot<\/em><\/p>\n

\u2013 B\u1ea1n cho h\u1ecd ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 b\u00e0n t\u00e1n:<\/p>\n

Khi kh\u00e1ch h\u00e0ng ch\u01b0a y\u00eau c\u0169ng ch\u1eb3ng gh\u00e9t b\u1ea1n th\u00ec b\u1ea1n r\u1ea5t d\u1ec5 b\u1ecb tr\u00f4i v\u00e0o qu\u00ean l\u00e3ng. V\u1eady n\u00ean, n\u1ebfu mu\u1ed1n h\u1ecd n\u00f3i v\u1ec1 b\u1ea1n th\u00ec c\u1ea7n cho h\u1ecd l\u00fd do \u0111\u1ec3 n\u00f3i.<\/p>\n

\n

V\u00ed d\u1ee5:<\/p>\n

Shop XXX \u0111ang gi\u1ea3m gi\u00e1 80% cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 ng\u00e0y sinh nh\u1eadt xxyy.<\/p>\n

N\u2026 x\u1ea3 h\u00e0ng gi\u1ea3m gi\u00e1 t\u1edbi 70%<\/p>\n<\/blockquote>\n

\u2013 B\u1ea1n khi\u1ebfn h\u1ecd d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ec3 n\u00f3i:<\/p>\n

T\u1ea5t nhi\u00ean. Ta hi\u1ec3u vi\u1ec7c truy\u1ec1n mi\u1ec7ng 80% l\u00e0 t\u1eeb\u2026mi\u1ec7ng (nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u01b0\u1edbc). Nh\u01b0ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c truy\u1ec1n mi\u1ec7ng m\u1ea1nh m\u1ebd h\u01a1n, trong \u201cth\u1ebf gi\u1edbi ph\u1eb3ng\u201d n\u00e0y th\u00ec t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 online l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu ph\u1ea3i d\u00f9ng. B\u1ea1n t\u1ea1o ra c\u00e2u chuy\u1ec7n \u0111\u1ec3 cho kh\u00e1ch h\u00e0ng\u00a0n\u00f3i, nh\u01b0ng ko gi\u00fap h\u1ecd lan truy\u1ec1n th\u00f4ng tin \u1ea5y \u0111i xa h\u01a1n th\u00ec hi\u1ec7u qu\u1ea3 s\u1ebd gi\u1ea3m \u0111i b\u1ed9i ph\u1ea7n.<\/p>\n

\n

V\u00ed d\u1ee5:<\/p>\n

\u1ede m\u1ea9u qu\u1ea3ng c\u00e1o sale off tr\u00ean website c\u1ee7a b\u1ea1n, c\u00f3 n\u00fat \u201cChia s\u1ebb v\u1edbi b\u1ea1n b\u00e8\u201d th\u00f4ng qua Facebook, G+, Instagram\u2026 Ho\u1eb7c trong c\u00e1c b\u00e0i qu\u1ea3ng c\u00e1o \u1edf Facebook b\u1ea1n c\u00f3 y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng chia s\u1ebb th\u00f4ng tin \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i n\u00e0o \u0111\u00f3.<\/p>\n<\/blockquote>\n

b. H\u1ecd n\u00f3i l\u00e0 v\u00ec ch\u00ednh h\u1ecd<\/h3>\n

T\u1ea5t nhi\u00ean, khi ai \u0111\u00f3 l\u00e0m g\u00ec th\u00ec \u0111\u01b0\u01a1ng nhi\u00ean h\u1ecd ph\u1ea3i l\u00e0m v\u00ec h\u1ecd r\u1ed3i. Hi\u1ec3u theo th\u00e1p nhu c\u1ea7u Maslow th\u00ec \u0111\u00f3 l\u00e0 c\u00e1c nhu c\u1ea7u: \u0110\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n v\u00e0 \u0111\u01b0\u1ee3c qu\u00fd tr\u1ecdng. \u0110i s\u00e2u m\u1ed9t ch\u00fat v\u1ec1 vi\u1ec7c n\u00e0y nh\u00e9. Khi ai \u0111\u00f3 mu\u1ed1n k\u1ec3 v\u1ec1 b\u1ea1n cho b\u1ea1n b\u00e8 (s\u1ea3n ph\u1ea9m\u00a0d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u1ed1t \u0111\u1ebfn m\u1ee9c ng\u01b0\u1eddi \u0111\u00f3 t\u1ef1 nguy\u1ec7n) th\u00ec t\u1ee9c l\u00e0 h\u1ecd \u0111ang mu\u1ed1n:<\/p>\n

\u2013 H\u1ecd c\u1ea3m th\u1ea5y h\u1ecd th\u00f4ng minh:<\/p>\n

\n

V\u00ed d\u1ee5 n\u00f3i v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a chi\u1ebfc SS S7 m\u1edbi ra m\u1eaft, ng\u1ee5 \u00fd v\u1edbi b\u1ea1n b\u00e8 t\u00f4i c\u0169ng l\u00e0 d\u00e2n s\u00e0nh c\u00f4ng ngh\u1ec7, c\u0169ng bi\u1ebft s\u1ee9c m\u1ea1nh c\u1ee7a model smartphone m\u1edbi \u0111\u1ea5y ch\u1ee9!<\/p>\n<\/blockquote>\n

\u2013 H\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh quan tr\u1ecdng:<\/p>\n

Ai c\u0169ng mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi nh\u00ecn m\u00ecnh v\u1edbi con m\u1eaft ng\u01b0\u1ee1ng m\u1ed9.<\/p>\n

\n

V\u00ed d\u1ee5: Khi t\u00f4i chia s\u1ebb \u0111i\u1ec1u g\u00ec \u0111\u00f3 li\u00ean quan \u0111\u1ebfn ngh\u1ec1 nghi\u1ec7p, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u00f4i mu\u1ed1n n\u00f3i r\u1eb1ng t\u00f4i l\u00e0 ng\u01b0\u1eddi gi\u1ecfi giang, th\u00e0nh \u0111\u1ea1t trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n<\/blockquote>\n

\u2013 H\u1ecd mu\u1ed1n gi\u00fap \u0111\u1ee1 m\u1ecdi ng\u01b0\u1eddi:<\/p>\n

Khi kh\u00e1ch h\u00e0ng chia s\u1ebb b\u1ea1n v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd, ngh\u0129a l\u00e0 h\u1ecd \u0111\u00e3 c\u1ef1c k\u00ec tin t\u01b0\u1edfng v\u00e0 y\u00eau m\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u1ecd cho r\u1eb1ng c\u00f4ng ty b\u1ea1n c\u1ef1c k\u00ec t\u1ed1t v\u00e0 h\u1ecd mu\u1ed1n mang \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p \u0111\u00f3 \u0111\u1ebfn v\u1edbi b\u1ea1n b\u00e8 ng\u01b0\u1eddi th\u00e2n c\u1ee7a m\u00ecnh.<\/p>\n

\u2013 H\u1ecd mu\u1ed1n g\u1eafn k\u1ebft v\u1edbi c\u1ed9ng \u0111\u1ed3ng ri\u00eang c\u1ee7a m\u00ecnh:<\/p>\n

Khi t\u00f4i chia s\u1ebb b\u00e0i vi\u1ebft n\u00e0y l\u00ean b\u1ea5t c\u1ee9 c\u1ed9ng \u0111\u1ed3ng n\u00e0o v\u1ec1 marketing, ngh\u0129a l\u00e0 t\u00f4i mu\u1ed1n g\u1eafn k\u1ebft t\u00f4i v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f9ng ngh\u1ec1 nghi\u1ec7p v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng.<\/p>\n

4. Nh\u1eefng \u0111i\u1ec1u c\u1ea7n tr\u00e1nh khi l\u00e0m marketing truy\u1ec1n mi\u1ec7ng<\/h2>\n

a. \u0110\u1eebng bao gi\u1edd \u0111\u1ec3 truy\u1ec1n mi\u1ec7ng g\u1eafn li\u1ec1n v\u1edbi l\u1ee3i \u00edch<\/h3>\n

Nhi\u1ec1u doanh nghi\u1ec7p, khi mu\u1ed1n kh\u00e1ch h\u00e0ng\u00a0c\u1ee7a m\u00ecnh k\u1ec3 v\u1ec1 m\u00ecnh v\u1edbi b\u1ea1n b\u00e8 th\u00ec li\u1ec1n \u0111\u01b0a cho h\u1ecd m\u1ed9t l\u1ee3i \u00edch n\u00e0o \u0111\u00f3. V\u00ed d\u1ee5: Phi\u1ebfu gi\u1ea3m gi\u00e1, ti\u1ec1n m\u1eb7t\u2026 B\u1ea1n s\u1ebd l\u00e0m h\u1ecd c\u1ea3m th\u1ea5y kh\u00f4ng tho\u1ea3i m\u00e1i g\u00ec khi lan truy\u1ec1n th\u00f4ng tin v\u1ec1 b\u1ea1n. T\u1ea5t nhi\u00ean s\u1ebd c\u00f3 m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng\u00a0s\u1eb5n s\u00e0ng l\u00e0m vi\u1ec7c \u0111\u00f3, nh\u01b0ng \u0111\u00f3 l\u00e0 con s\u1ed1 r\u1ea5t nh\u1ecf. B\u1ea1n s\u1ebd l\u00e0m h\u1ecd c\u1ea3m th\u1ea5y b\u1ea9n th\u1ec9u khi nh\u1eadn nh\u1eefng \u0111\u1ed3ng ti\u1ec1n \u0111\u00f3. C\u00f3 nh\u1eefng th\u1ee9 b\u1ea1n s\u1ebd kh\u00f4ng chi tr\u1ea3 n\u1ed5i \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u00e1nh \u0111\u1ed5i, \u0111\u00f3 l\u00e0 t\u00ecnh b\u1ea1n. H\u01a1n n\u1eefa, l\u1eddi truy\u1ec1n mi\u1ec7ng \u0111i k\u00e8m l\u1ee3i \u00edch tr\u1edf n\u00ean \u00edt \u0111\u00e1ng tin h\u01a1n v\u00ec ng\u01b0\u1eddi n\u00f3i h\u1ecd n\u00f3i v\u00ec ph\u1ea7n th\u01b0\u1edfng.<\/p>\n

\u1ede nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, vi\u1ec7c b\u1ea1n chi ti\u1ec1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng\u00a0n\u00f3i v\u1ec1 b\u1ea1n mang l\u1ea1i nh\u1eefng l\u1eddi truy\u1ec1n mi\u1ec7ng ti\u00eau c\u1ef1c. \u201cD\u1ecbch v\u1ee5 \u1edf \u0111\u00e2y t\u1ec7 \u0111\u1ebfn n\u1ed7i h\u1ecd ph\u1ea3i chi ti\u1ec1n \u0111\u1ec3 t\u00f4i n\u00f3i v\u1ec1 h\u1ecd\u201d l\u00e0 m\u1ed9t v\u00ed d\u1ee5. N\u1ebfu b\u1ea1n chi ti\u1ec1n m\u1ed9t c\u00e1ch th\u00f4 thi\u1ec3n cho kh\u00e1ch h\u00e0ng\u00a0trung th\u00e0nh n\u00f3i v\u1ec1 b\u1ea1n, th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ef1 x\u00fac ph\u1ea1m gh\u00ea g\u1edbm. V\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean, sau \u0111\u00f3 b\u1ea1n s\u1ebd m\u1ea5t kh\u00e1ch h\u00e0ng n\u00e0y.<\/p>\n

\"Marketing<\/p>\n

\u1ea2nh minh h\u1ecda: Tidalwave Marketing<\/em><\/p>\n

C\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p d\u00f9ng \u01b0u \u0111\u00e3i \u0111\u1ec3 truy\u1ec1n mi\u1ec7ng r\u1ea5t th\u00e0nh c\u00f4ng. Uber l\u00e0 m\u1ed9t v\u00ed d\u1ee5. C\u1ea3 ng\u01b0\u1eddi n\u00f3i v\u00e0 ng\u01b0\u1eddi nghe v\u1ec1 Uber \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c m\u00e3 gi\u1ea3m gi\u00e1 50.000\u0111. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ed9ng c\u01a1 truy\u1ec1n mi\u1ec7ng tr\u1edf n\u00ean trong s\u00e1ng h\u01a1n, v\u00ec c\u1ea3 2 \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb \u01b0u \u0111\u00e3i ng\u01b0\u1eddi d\u00f9ng m\u1edbi n\u00e0y c\u1ee7a Uber.<\/p>\n

b. Ti\u1ebfp x\u00fac qu\u00e1 nhi\u1ec1u<\/h3>\n

N\u1ebfu nh\u1eefng g\u00ec \u0111\u00e3 tr\u1edf th\u00e0nh hi\u1ec3n nhi\u00ean th\u00ec d\u00f9 b\u1ea1n c\u00f3 c\u1ed1 g\u1eafng c\u1ee1 n\u00e0o, kh\u00e1ch h\u00e0ng c\u0169ng kh\u00f4ng m\u1edf mi\u1ec7ng n\u00f3i v\u1ec1 \u0111i\u1ec1u m\u00e0 b\u1ea1n mu\u1ed1n. S\u1ef1 m\u1edbi m\u1ebb l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 s\u1ef1 truy\u1ec1n mi\u1ec7ng \u0111\u01b0\u1ee3c lan truy\u1ec1n.<\/p>\n

\n

V\u00ed d\u1ee5:<\/p>\n

C\u00e1ch \u0111\u00e2y ch\u1eebng 15 n\u0103m, khi n\u00f3i v\u1ec1 \u0111i\u1ec7n tho\u1ea1i, ng\u01b0\u1eddi ta ch\u1ec9 lu\u00f4n nh\u1eafc v\u1ec1 \u201cSamsung T100 \u00e2m thanh n\u1ed5i m\u00e0n h\u00ecnh m\u00e0u\u201d. Nh\u01b0ng sau 15 n\u0103m th\u00ec sao, h\u1ecd ch\u1ec9 n\u00f3i v\u1ec1 Iphone v\u00e0 Samsung S7.<\/p>\n<\/blockquote>\n

c. Qu\u00ean m\u1ea5t t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1ec1 b\u1ea1n<\/h3>\n

C\u00f3 nh\u1eefng \u0111i\u1ec1u \u0111\u00e3 th\u00e0nh \u0111\u1ecbnh v\u1ecb ri\u00eang c\u1ee7a doanh nghi\u1ec7p\u00a0b\u1ea1n. Kh\u00e1ch h\u00e0ng\u00a0n\u00f3i r\u1ea5t nhi\u1ec1u v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. Lazada \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng n\u00f3i nhi\u1ec1u v\u1ec1 gi\u00e1 r\u1ebb v\u00e0 giao h\u00e0ng nhanh. Nh\u01b0ng sau n\u00e0y, khi Lazada kh\u00f4ng theo \u0111u\u1ed5i ch\u00ednh s\u00e1ch gi\u00e1 r\u1ebb n\u1eefa, th\u00ec li\u1ec7u l\u1eddi truy\u1ec1n mi\u1ec7ng gi\u00e1 r\u1ebb c\u1ee7a Lazada c\u00f3 c\u00f2n t\u1ed3n t\u1ea1i?<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n v\u1ec1 marketing truy\u1ec1n mi\u1ec7ng. \u1ede b\u00e0i sau, t\u00f4i s\u1ebd \u0111i s\u00e2u v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh marketing truy\u1ec1n mi\u1ec7ng, c\u00e1ch tri\u1ec3n khai v\u00e0 \u0111o l\u01b0\u1eddng chi\u1ebfn d\u1ecbch WOMM hi\u1ec7u qu\u1ea3.<\/p>\n

Theo Nguy\u1ec5n Th\u00e0nh Nam (Bluesea Media, JSC.) \/Brands\u00a0Vietnam<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

V\u00ed d\u1ee5:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55721"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55721"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55721\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}