{"id":55725,"date":"2023-12-20T15:36:55","date_gmt":"2023-12-20T08:36:55","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tang-doanh-thu-nho-noi-dung-do-nguoi-dung-sang-tao.html"},"modified":"2023-12-20T15:36:55","modified_gmt":"2023-12-20T08:36:55","slug":"tang-doanh-thu-nho-noi-dung-do-nguoi-dung-sang-tao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tang-doanh-thu-nho-noi-dung-do-nguoi-dung-sang-tao.html","title":{"rendered":"T\u0103ng doanh thu nh\u1edd n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o"},"content":{"rendered":"
N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o (UGC \u2013 User Generated Content) l\u00e0 d\u1ea1ng n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u00e0 kh\u00e1ch h\u00e0ng ho\u1eb7c kh\u00f4ng). N\u00f3 c\u00f3 th\u1ec3 l\u00e0 \u0111\u00e1nh gi\u00e1, c\u00e1c b\u00e0i \u0111\u0103ng t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i cho t\u1edbi di\u1ec5n \u0111\u00e0n, d\u1ea1ng testimonial v\u00e0 b\u00e0i vi\u1ebft tr\u00ean blog. N\u00f3i ng\u1eafn g\u1ecdn, n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o l\u00e0 b\u1ea5t c\u1ee9 d\u1ea1ng n\u1ed9i dung n\u00e0o li\u00ean quan t\u1edbi c\u00f4ng ty v\u00e0 \u0111\u01b0\u1ee3c vi\u1ebft ra b\u1edfi ng\u01b0\u1eddi d\u00f9ng. T\u1ea5t nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c d\u1ea1ng n\u1ed9i dung \u0111\u1ec1u gi\u00fap t\u0103ng doanh s\u1ed1. N\u1ed9i dung ph\u1ea3i nh\u1eafm v\u00e0o ng\u01b0\u1eddi d\u00f9ng \u1edf m\u1ed9t \u0111i\u1ec3m c\u1ee5 th\u1ec3 trong chu tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 chuy\u1ec3n t\u1edbi \u0111i\u1ec3m ti\u1ebfp theo khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh \u0111\u01a1n ho\u1eb7c tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c l\u00fd do ch\u1ee9ng minh n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c Content Marketing v\u00e0 m\u1ed9t s\u1ed1 d\u1ea1ng ch\u1ee7 y\u1ebfu \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t trong vi\u1ec7c t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

\"N\u1ed9i<\/p>\n

H\u00e3y \u0111\u1ec3 kh\u00e1ch h\u00e0ng s\u00e1ng t\u1ea1o n\u1ed9i dung c\u00f9ng b\u1ea1n<\/p>\n<\/div>\n

L\u00fd do khi\u1ebfn n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o tr\u1edf n\u00ean quan tr\u1ecdng<\/h2>\n

Ng\u01b0\u1eddi mua tin t\u01b0\u1edfng v\u00e0o n\u1ed9i dung ch\u00e2n th\u1ef1c<\/h3>\n

N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o l\u00e0 n\u1ed9i dung th\u1ef1c \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi nh\u1eefng con ng\u01b0\u1eddi th\u1ef1c v\u1ec1 tr\u1ea3i nghi\u1ec7m th\u1ef1c v\u1edbi s\u1ea3n ph\u1ea9m th\u1ef1c. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng\u00a0b\u1ecf qua marketing truy\u1ec1n th\u1ed1ng b\u1edfi ch\u00fang c\u00f3 ph\u1ea7n \u00e1p \u0111\u1eb7t v\u00e0 thi\u1ebfu t\u1ef1 nhi\u00ean. Tr\u00e1i l\u1ea1i, n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o th\u01b0\u1eddng g\u00e2y s\u1ef1 ph\u1ea3n h\u1ed3i v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac t\u1eeb ng\u01b0\u1eddi xem b\u1edfi h\u1ecd c\u00f3 th\u1ec3 t\u01b0\u1ee3ng t\u01b0\u1ee3ng ch\u00ednh h\u1ecd trong ho\u00e0n c\u1ea3nh t\u01b0\u01a1ng t\u1ef1 v\u00e0 \u0111\u1ed3ng nh\u1ea5t v\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng kh\u00e1c m\u00e0 h\u1ecd tin t\u01b0\u1edfng.<\/p>\n

B\u1ea5t k\u1ec3 l\u00e0 v\u1edbi h\u00ecnh th\u1ee9c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, \u1ea3nh tr\u00ean Instagram hay d\u1ea1ng n\u00e0o kh\u00e1c, n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o lu\u00f4n l\u00e0 nh\u00e2n t\u1ed1 ch\u00eca kh\u00f3a c\u1ee7a marketing cho doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn b\u1edfi ng\u01b0\u1eddi mua v\u1edbi c\u00f9ng kh\u1ea9u v\u1ecb, nhu c\u1ea7u v\u00e0 xu h\u01b0\u1edbng mua s\u1eafm s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng l\u1eabn nhau. M\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 n\u00e2ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o trong kinh doanh tr\u1ef1c tuy\u1ebfn l\u00e0 b\u00e0i h\u1ecdc t\u1eeb Uniqlo. H\u1ecd \u0111ang \u0111\u1ec1 c\u1eadp v\u1edbi nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng r\u1eb1ng \u0111\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1edf th\u00edch t\u01b0\u01a1ng t\u1ef1 s\u1ebd ch\u1ecdn mua v\u00e0 n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o ch\u1ec9 r\u00f5 \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

\"S\u1eed<\/p>\n

Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch \u0111\u00e3 mua h\u00e0ng nh\u1eafm th\u1eb3ng v\u00e0o nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng<\/p>\n<\/div>\n

Gap c\u0169ng t\u1eadp trung v\u00e0o ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 quan t\u00e2m. M\u1ed9t b\u1ee9c \u1ea3nh \u0111\u01b0\u1ee3c ch\u1ee5p r\u1ea5t chuy\u00ean nghi\u1ec7p v\u1ec1 v\u00e0i s\u1ea3n ph\u1ea9m ti\u00eau bi\u1ec3u xu\u1ea5t hi\u1ec7n tr\u00ean trang ch\u1ee7 c\u1ee7a h\u1ecd, nh\u01b0ng khi nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng k\u00e9o xu\u1ed1ng, h\u1ecd ng\u1ea1c nhi\u00ean khi th\u1ea5y ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng thay v\u00ec t\u00ean s\u1ea3n ph\u1ea9m. \u0110\u1ecdc ph\u1ea3n h\u1ed3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf n\u1ed5i b\u1eadt c\u1ee7a kh\u00e1ch h\u00e0ng thay v\u00ec t\u00ean hay m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m khi\u1ebfn cho ng\u01b0\u1eddi mua c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa v\u00e0 kh\u00edch l\u1ec7 h\u1ecd nh\u1ea5p chu\u1ed9t t\u1edbi trang s\u1ea3n ph\u1ea9m.<\/p>\n

Thay v\u00ec n\u00f3i nh\u1eefng \u0111i\u1ec1u chung chung nh\u01b0: \u201c\u0110\u00e2y l\u00e0 m\u1eabu qu\u1ea7n short ho\u00e0n h\u1ea3o cho m\u00f9a h\u00e8\u201d, ng\u01b0\u1eddi xem s\u1ebd th\u1ea5y m\u1ed9t c\u00f4 g\u00e1i n\u00f3i r\u1eb1ng c\u00f4 cu\u1ed1i c\u00f9ng c\u0169ng \u0111\u00e3 t\u00ecm \u0111\u01b0\u1ee3c m\u1eabu qu\u1ea7n short tr\u00f4ng ch\u1edd b\u1ea5y l\u00e2u.<\/p>\n

\"Testimonial<\/p>\n

\u201c\u0110\u00f3 ch\u00ednh x\u00e1c l\u00e0 m\u1eabu qu\u1ea7n short T\u00d4I Y\u00caU!\u201d<\/p>\n<\/div>\n

N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng<\/h3>\n

N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o r\u1ea5t c\u00f3 ti\u1ec1m n\u0103ng trong vi\u1ec7c m\u1edf r\u1ed9ng. M\u1ed7i \u0111\u00e1nh gi\u00e1, b\u1ee9c \u1ea3nh hay c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng v\u1edbi nhi\u1ec1u nh\u00e2n t\u1ed1 v\u00e0 qua nhi\u1ec1u k\u00eanh marketing. C\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, b\u1ea5t k\u1ec3 b\u1ea1n c\u00f3 10 kh\u00e1ch h\u00e0ng hay 10000 kh\u00e1ch h\u00e0ng, b\u1ea1n v\u1eabn ch\u1ec9 c\u00f3 th\u1ec3 s\u1edf h\u1eefu duy nh\u1ea5t m\u1ed9t t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o c\u00f3 m\u1ed9t t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c l\u00ean h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u b\u1edfi kh\u00e1ch h\u00e0ng s\u1ebd g\u00f3p ph\u1ea7n lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p b\u1eb1ng c\u00e1ch chia s\u1ebb c\u1ea3m x\u00fac c\u1ee7a h\u1ecd v\u1ec1 c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u00e3 c\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Marketers \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c t\u1ea1o ra nh\u1eefng n\u1ed9i dung m\u1edbi m\u1ebb v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng gia t\u0103ng s\u1ee9c c\u1ea1nh tranh. N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o l\u00e0 c\u00e1ch t\u1ed1t \u0111\u1ec3 \u0111em l\u1ea1i s\u1ef1 t\u01b0\u01a1i m\u1edbi v\u00e0 \u0111em \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf cho kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5, GoPro cho \u0111\u0103ng t\u1ea3i nh\u1eefng b\u1ee9c \u1ea3nh v\u00e0 video t\u1eeb kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00ean trang web c\u00f4ng ty m\u1ed7i ng\u00e0y, cho th\u1ea5y r\u1eb1ng v\u1edbi GoPro, b\u1ea1n c\u00f3 th\u1ec3 \u0111i \u0111\u1ebfn \u0111\u00e2u v\u00e0 l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u tuy\u1ec7t v\u1eddi c\u1ee1 n\u00e0o. S\u1ebd kh\u00f4ng d\u1ec5 cho GoPro n\u1ebfu c\u1ea7n ph\u1ea3i \u0111\u01b0a nh\u1eefng nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd t\u1edbi c\u00e1c r\u1eb7ng n\u00fai xa x\u00f4i, h\u1ebbo l\u00e1nh \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, h\u1ecd c\u0169ng kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0m vi\u1ec7c \u0111\u00f3 b\u1edfi nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u0111ang l\u00e0m gi\u00fap h\u1ecd m\u1ed7i ng\u00e0y v\u00e0 th\u00e0nh qu\u1ea3 l\u00e0 nh\u1eefng b\u1ee9c \u1ea3nh v\u1edbi gi\u00e1 tr\u1ecb minh ch\u1ee9ng xu\u1ea5t s\u1eafc.<\/p>\n

Sau khi xem m\u1ed9t b\u1ee9c \u1ea3nh t\u01b0\u01a1ng t\u1ef1 tr\u00ean trang GoPro\u2019s Photo of the Day, ng\u01b0\u1eddi mua kh\u00f4ng c\u1ea7n ph\u1ea3i nh\u1eafc l\u1ea1i l\u1ea7n n\u1eefa r\u1eb1ng chi\u1ebfc m\u00e1y \u1ea3nh n\u00e0y \u0111em l\u1ea1i nh\u1eefng b\u1ee9c \u1ea3nh n\u00e9t ra sao hay nh\u1eb9 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng h\u1ecd khi leo n\u00fai. Ch\u00ednh h\u1ecd \u0111\u00e3 t\u1ef1 m\u00ecnh nh\u00ecn th\u1ea5y b\u1eb1ng ch\u1ee9ng t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng \u0111i tr\u01b0\u1edbc.<\/p>\n

\"C\u00e1ch<\/p>\n

C\u00e1ch truy\u1ec1n t\u1ea3i n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o th\u00f4ng minh c\u1ee7a GoPro<\/p>\n<\/div>\n

H\u00e3y t\u1eadn d\u1ee5ng th\u1eddi gian khi kh\u00e1ch h\u00e0ng \u0111ang l\u01b0\u1edbt c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, h\u00f2a tr\u1ed9n hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o v\u00e0 c\u00e1c m\u1ea9u qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i thay v\u00ec t\u00e1ch ra v\u00e0 \u0111\u1ec3 sang m\u1ed9t b\u00ean. M\u1ecdi ng\u01b0\u1eddi khi l\u01b0\u1edbt ng\u00f3n tay c\u00e1i tr\u00ean m\u00e0n h\u00ecnh smartphone hay k\u00e9o chu\u1ed9t tr\u00ean laptop s\u1ebd d\u1ec5 d\u00e0ng b\u1ecf qua nh\u1eefng n\u1ed9i dung marketing truy\u1ec1n th\u1ed1ng. Tuy nhi\u00ean, nh\u1eefng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o nh\u01b0 \u1ea3nh hay ph\u1ea3n h\u1ed3i s\u1ebd khi\u1ebfn cho c\u00e1c qu\u1ea3ng c\u00e1o h\u00f2a tr\u1ed9n v\u00e0o c\u00e1c n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i xung quanh. Ng\u01b0\u1eddi d\u00f9ng khi nh\u00ecn th\u1ea5y s\u1ebd kh\u00f3 l\u00f2ng b\u1ecf qua.<\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 Facebook cho th\u1ea5y r\u1eb1ng vi\u1ec7c t\u00edch h\u1ee3p n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o v\u00e0o qu\u1ea3ng c\u00e1o Facebook l\u00e0m t\u0103ng t\u1ec9 l\u1ec7 click l\u00ean 300% v\u00e0 gi\u1ea3m CPC (Cost\u00a0Per Click) l\u1eabn CPA (Cost Per Acquisition) 50%. Kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng l\u00e0 nh\u1eefng marketer tuy\u1ec7t v\u1eddi nh\u1ea5t \u2013 h\u00e3y \u0111\u1ec3 h\u1ecd thay b\u1ea1n c\u1ea5t l\u00ean ti\u1ebfng n\u00f3i, m\u1edf r\u1ed9ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u0103ng c\u01b0\u1eddng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u. N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o th\u01b0\u1eddng kh\u00f4ng m\u1ea5t chi ph\u00ed, gi\u00fap \u0111\u1ea9y m\u1ea1nh m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u \u2013 kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1ecdi ng\u01b0\u1eddi lu\u00f4n \u01b0a th\u00edch vi\u1ec7c l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng. Nh\u1eefng th\u00e1ch th\u1ee9c vui nh\u1ed9n v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p ch\u1eafc ch\u1eafn s\u1ebd khuy\u1ebfn kh\u00edch nh\u1eefng th\u00e0nh vi\u00ean c\u1ee7a c\u1ed9ng \u0111\u1ed3ng th\u1ec3 hi\u1ec7n t\u00ednh c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd, cho ph\u00e9p c\u00e1c c\u00f4ng ty g\u00f3p nh\u1eb7t h\u00e0ng lo\u1ea1t n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn, t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i.<\/p>\n

Chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o nh\u01b0 cu\u1ed9c thi White Cup c\u1ee7a Starbucks hay Without Shoes c\u1ee7a Toms l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

\u0110\u1ec3 qu\u1ea3ng b\u00e1 cho vi\u1ec7c ra m\u1eaft lo\u1ea1i c\u1ed1c c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng gi\u00e1 1$ c\u1ee7a m\u00ecnh, Starbucks \u0111\u00e3 g\u1ee3i \u00fd kh\u00e1ch h\u00e0ng v\u1ebd l\u00ean m\u1ed9t chi\u1ebfc c\u1ed1c tr\u1eafng v\u00e0 ch\u1ee5p l\u1ea1i b\u1ee9c \u1ea3nh chi\u1ebfc c\u1ed1c \u0111\u00f3, s\u1eed d\u1ee5ng hashtag #whitecupcontest tr\u00ean Instagram hay Twitter. Ch\u1ec9 trong v\u00e0i ng\u00e0y, cu\u1ed9c thi \u0111\u00e3 thu l\u1ea1i h\u00e0ng ng\u00e0n b\u1ee9c \u1ea3nh tham d\u1ef1. Starbucks \u0111\u00e3 \u0111i m\u1ed9t b\u01b0\u1edbc xa h\u01a1n n\u1eefa b\u1eb1ng c\u00e1ch s\u1ea3n xu\u1ea5t m\u1ed9t phi\u00ean b\u1ea3n c\u00f3 gi\u1edbi h\u1ea1n chi\u1ebfc c\u1ed1c gi\u00e0nh chi\u1ebfn th\u1eafng v\u00e0 \u0111\u01b0\u1ee3c b\u00e1n trong c\u00e1c c\u1eeda h\u00e0ng c\u00e0 ph\u00ea thu\u1ed9c chu\u1ed7i Starbucks. Ngay c\u1ea3 khi h\u1ecd ch\u1ec9 thu l\u1ea1i 1000 b\u1ee9c \u1ea3nh v\u00e0 m\u1ed7i ng\u01b0\u1eddi ch\u1ec9 c\u00f3 100 ng\u01b0\u1eddi theo d\u00f5i, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00f3 100000 ng\u01b0\u1eddi \u0111ang xem c\u1ed1c Starbucks, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi m\u00e0 n\u1ebfu kh\u00f4ng c\u00f3 cu\u1ed9c thi n\u00e0y h\u1ecd s\u1ebd ch\u1eb3ng bao gi\u1edd ch\u00fa t\u00e2m t\u1edbi.<\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn d\u1ecbch White Cup Contest c\u1ee7a Starbucks<\/p>\n<\/div>\n

H\u00e0ng n\u0103m, Toms \u0111\u1ec1 ngh\u1ecb nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd h\u00e3y chia s\u1ebb b\u1ee9c \u1ea3nh v\u1ec1 b\u1ea3n th\u00e2n v\u1edbi \u0111\u00f4i ch\u00e2n tr\u1ea7n s\u1eed d\u1ee5ng hashtag #WithoutShoes \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c tr\u00ean to\u00e0n c\u1ea7u. N\u0103m nay, chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 thu l\u1ea1i 27435 b\u1ee9c \u1ea3nh ch\u1ec9 trong m\u1ed9t ng\u00e0y, \u0111em l\u1ea1i 27435 \u0111\u00f4i gi\u00e0y \u0111\u01b0\u1ee3c quy\u00ean g\u00f3p v\u00e0 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi tr\u00ean to\u00e0n th\u1ebf gi\u1edbi ph\u1ea3i b\u00e0n lu\u1eadn v\u1ec1 Toms. Xa h\u01a1n, nh\u1eefng ng\u01b0\u1eddi tham gia v\u1ed1n \u0111\u00e3 c\u00f3 m\u1ed9t m\u1ed1i li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o khi tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn d\u1ecbch Without Shoes c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y Toms<\/p>\n<\/div>\n

\u0110\u1ed1i v\u1edbi tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Starbucks, nh\u1eefng ng\u01b0\u1eddi tham gia c\u00f3 c\u01a1 h\u1ed9i th\u1ec3 hi\u1ec7n s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a h\u1ecd. C\u00e1ch l\u00e0m c\u1ee7a Toms l\u1ea1i h\u01b0\u1edbng t\u1edbi vi\u1ec7c kh\u00edch l\u1ec7 m\u1ecdi ng\u01b0\u1eddi chung tay l\u00e0m cho th\u1ebf gi\u1edbi tr\u1edf n\u00ean t\u1ed1t \u0111\u1eb9p h\u01a1n. B\u1ea5t k\u1ec3 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, th\u1ee9 l\u00e0m t\u0103ng l\u00f2ng trung th\u00e0nh \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho h\u1ecd l\u00e0 g\u00ec, c\u00e1c chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng n\u1ed9i dung do kh\u00e1ch h\u00e0ng s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng n\u1ed9i dung kh\u1ed5ng l\u1ed3 ph\u00f9 h\u1ee3p t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n nh\u1eafm t\u1edbi. Song song v\u1edbi \u0111\u00f3, n\u00f3 cung c\u1ea5p cho b\u1ea1n c\u00e1c n\u1ed9i dung c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u1ea1i v\u00e0 gia t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

N\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/h3>\n

45% ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn mu\u1ed1n mua s\u1eafm tr\u00ean c\u00e1c website c\u00f3 k\u00e8m theo c\u00e1c g\u1ee3i \u00fd mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn do c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng b\u1ed5 sung th\u00eam c\u00e1c \u201c\u0111i\u1ec3m \u0111au\u201d c\u1ee5 th\u1ec3, khi\u1ebfn h\u1ecd bi\u1ebft \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c v\u00e0 cung c\u1ea5p c\u00e1c th\u00f4ng tin li\u00ean quan gi\u00fap h\u1ecd ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed r\u1ea5t thu\u1eadn ti\u1ec7n v\u00e0 v\u00e0 mang c\u1ea3 th\u1ebf gi\u1edbi h\u00e0ng h\u00f3a \u0111\u1eb7t d\u01b0\u1edbi tay c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, tuy nhi\u00ean, n\u00f3 l\u1ea1i thi\u1ebfu \u0111i \u0111\u1ed9ng l\u1ef1c, kh\u00f4ng c\u00f3 quan \u0111i\u1ec3m r\u00f5 r\u00e0ng hay s\u1ef1 t\u00e1i b\u1ea3o \u0111\u1ea3m c\u1ee7a ng\u01b0\u1eddi n\u00e0o kh\u00e1c nh\u01b0 khi mua t\u1ea1i c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng. N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o c\u00f3 t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed1t h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng\u00a0b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang nh\u00ecn th\u1ea5y n\u1ed9i dung v\u1ec1 ch\u00ednh x\u00e1c nh\u1eefng th\u1ee9 m\u00e0 h\u1ecd t\u00ecm ki\u1ebfm \u2013 b\u1ea5t k\u1ec3 l\u00e0 \u1ea3nh, \u0111\u00e1nh gi\u00e1 hay H\u1ecfi \u0110\u00e1p. N\u1ed9i dung n\u00e0y h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. \u0110\u1ecdc ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng v\u00e0 xem \u1ea3nh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c ch\u00ednh l\u00e0 c\u00e1ch ng\u01b0\u1eddi mua g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u01b0\u1edfng t\u01b0\u1ee3ng ch\u00ednh h\u1ecd \u0111ang c\u00f3 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u1ef1.<\/p>\n

C\u00e1c d\u1ea1ng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o<\/h2>\n

\u0110\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/h3>\n

\u0110\u00e1nh gi\u00e1 l\u00e0 d\u1ea1ng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 quan tr\u1ecdng nh\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh s\u1ed1. Theo nh\u01b0 th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Econsultancy, \u201c61% kh\u00e1ch h\u00e0ng \u0111\u1ecdc c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng\u201d v\u00e0 \u201c63% kh\u00e1ch h\u00e0ng mu\u1ed1n mua h\u00e0ng \u1edf 1 trang c\u00f3 m\u1ee5c \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u201d<\/p>\n

\"\u0110\u00e1nh<\/p>\n

Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 g\u1eadt \u0111\u1ea7u ho\u1eb7c t\u1eeb ch\u1ed1i mua s\u1ea3n ph\u1ea9m ch\u1ec9 v\u00ec \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc<\/p>\n<\/div>\n

Trong tr\u01b0\u1eddng h\u1ee3p s\u1edf h\u1eefu m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn, b\u1ea1n n\u00ean cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c \u0111\u00e1nh gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 v\u00e0 hi\u1ec3n th\u1ecb c\u00e1c \u0111\u00e1nh gi\u00e1 n\u00e0y tr\u00ean trang th\u00f4ng tin s\u1ea3n ph\u1ea9m. Vi\u1ec7c l\u00e0m n\u00e0y s\u1ebd l\u00e0m gi\u1ea3m c\u1ea3m x\u00fac lo l\u1eafng khi mua s\u1eafm, m\u1ed9t trong nh\u1eefng l\u00fd do ch\u00ednh khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng t\u1eeb ch\u1ed1i mua h\u00e0ng. Ngo\u00e0i ra, b\u1ea5t k\u1ec3 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u00e1nh gi\u00e1 n\u00e0o, b\u1ea1n c\u1ea7n tu\u00e2n theo m\u1ed9t nguy\u00ean t\u1eafc: N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n h\u1ecfi h\u1ecd tr\u01b0\u1edbc ti\u00ean.<\/p>\n

Testimonial<\/h3>\n

Testimonial t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u0111\u00e1nh gi\u00e1. Tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u testimonial b\u1eaft \u0111\u1ea7u nh\u01b0 l\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01a1n thu\u1ea9n. Ch\u00fang th\u01b0\u1eddng chi ti\u1ebft h\u01a1n \u0111\u00e1nh gi\u00e1.<\/p>\n

Th\u1ef1c t\u1ebf, b\u1ea1n c\u00f3 to\u00e0n quy\u1ec1n ki\u1ec3m so\u00e1t testimonial n\u00ean ch\u00fang kh\u00f4ng c\u00f3 s\u1ee9c n\u1eb7ng nh\u01b0 \u0111\u00e1nh gi\u00e1 ch\u01b0a \u0111\u01b0\u1ee3c ki\u1ec3m duy\u1ec7t ho\u1eb7c s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c tin c\u1eady b\u1edfi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Tuy nhi\u00ean, n\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng \u0111\u0103ng t\u1ea3i testimonial tr\u00ean trang. Thu th\u1eadp testimonial r\u1ea5t d\u1ec5 d\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn l\u1ecdc ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a nh\u1eefng \u0111\u00e1nh gi\u00e1 hi\u1ec7n t\u1ea1i ho\u1eb7c n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 testimonial d\u00e0i h\u01a1n (nh\u01b0 video), h\u00e3y t\u00ecm t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng nh\u1ea5t ho\u1eb7c \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ec1 ngh\u1ecb h\u1ecd vi\u1ebft.<\/p>\n

N\u1ed9i dung c\u1ed9ng \u0111\u1ed3ng<\/h3>\n

B\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng cho r\u1eb1ng nh\u1eefng c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t d\u1ea1ng gi\u00e1 tr\u1ecb c\u1ee7a n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o, tuy nhi\u00ean b\u1ea5t c\u1ee9 khi n\u00e0o kh\u00e1ch h\u00e0ng \u0111\u0103ng t\u1ea3i c\u00e2u h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ean m\u1ea1ng, h\u1ecd \u0111ang cho th\u1ea5y s\u1ef1 quan t\u00e2m \u0111\u1ed1i v\u1edbi m\u00f3n \u0111\u1ed3. L\u00fd do \u0111\u1ea7u ti\u00ean, n\u1ebfu c\u00e1c c\u00e2u h\u1ecfi ph\u00e1t sinh v\u00e0 \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng c\u1ed9ng nh\u01b0 di\u1ec5n \u0111\u00e0n, \u0111\u00f3 ch\u00ednh l\u00e0 n\u1ed9i dung \u2013 n\u1ed9i dung n\u00e0y c\u00f3 t\u00ednh thu th\u1eadp th\u00f4ng tin v\u00e0 \u0111\u1ea7y ti\u1ec1m n\u0103ng trong vi\u1ec7c \u0111em \u0111\u1ebfn cho b\u1ea1n l\u01b0\u1ee3t gh\u00e9 th\u0103m website. Ch\u01b0a h\u1ebft, vi\u1ec7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u1edf n\u00ean qu\u00e1 ph\u1ed5 bi\u1ebfn khi\u1ebfn cho kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/p>\n

N\u1ebfu b\u1ea1n vi\u1ebft m\u1ee5c H\u1ecfi-\u0111\u00e1p ho\u1eb7c vi\u1ebft blog v\u1ec1 nh\u1eefng th\u1ee9 m\u00e0 b\u1ea1n ngh\u0129 l\u00e0 kh\u00e1ch h\u00e0ng \u0111ang h\u1ecfi, th\u00ec b\u1ea1n \u0111\u00e3 l\u00e0m sai. Ch\u00fa \u00fd kh\u00f4ng ch\u1ec9 v\u00e0o lo\u1ea1i c\u00e2u h\u1ecfi kh\u00e1ch h\u00e0ng \u0111\u1eb7t ra m\u00e0 c\u00f2n v\u00e0o c\u00e1ch m\u00e0 h\u1ecd di\u1ec5n \u0111\u1ea1t c\u00e2u h\u1ecfi. S\u1eed d\u1ee5ng th\u00f4ng tin c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb \u0111\u00f3 \u0111\u1ec3 vi\u1ebft n\u1ed9i dung nh\u1eb1m gi\u1ea3i \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p.<\/p>\n

Cu\u1ed9c thi<\/h3>\n

T\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi l\u00e0 c\u00e1ch t\u1ed1t \u0111\u1ec3 kh\u00edch l\u1ec7 ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o n\u1ed9i dung. \u0110\u1ec3 \u0111\u1ed5i l\u1ea5y c\u01a1 h\u1ed9i gi\u00e0nh gi\u1ea3i th\u01b0\u1edfng, kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u t\u1ea1o ra v\u00e0 g\u1eedi b\u00e0i vi\u1ebft, h\u00ecnh \u1ea3nh, video\u2026 Ghi nh\u1edb nh\u1edb r\u1eb1ng vi\u1ec7c b\u1ea1n \u0111\u1ec1 ngh\u1ecb h\u1ecd th\u1ef1c hi\u1ec7n c\u00e0ng ph\u1ee9c t\u1ea1p th\u00ec s\u1ed1 l\u01b0\u1ee3ng b\u00e0i d\u1ef1 thi g\u1eedi v\u1ec1 c\u00e0ng \u00edt.<\/p>\n

H\u00e3y quay l\u1ea1i v\u1edbi v\u00ed d\u1ee5 t\u1eeb Starbucks, m\u1eb7c d\u00f9 gi\u00e1 tr\u1ecb gi\u1ea3i th\u01b0\u1edfng kh\u00f4ng h\u1ec1 l\u1edbn n\u1ebfu b\u1ea1n c\u00e2n nh\u1eafc t\u1edbi kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea \u0111\u00ecnh \u0111\u00e1m th\u1ebf gi\u1edbi n\u00e0y: phi\u1ebfu qu\u00e0 t\u1eb7ng Starbucks tr\u1ecb gi\u00e1 300$ v\u00e0 25 chi\u1ebfc c\u1ed1c phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n, \u0111\u00e3 c\u00f3 t\u1edbi h\u01a1n 4000 b\u1ee9c \u1ea3nh \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eedi t\u1edbi cu\u1ed9c thi. C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng, cu\u1ed9c thi \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u0103ng doanh s\u1ed1 b\u1eb1ng nhi\u1ec1u c\u00e1ch.<\/p>\n

    \n
  • M\u1eb7c d\u00f9 nh\u1eefng b\u1ee9c \u1ea3nh tham gia kh\u00f4ng c\u1ea7n ph\u1ea3i mua t\u1eeb Starbucks (kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 v\u1ebd l\u00ean m\u1ed9t chi\u1ebfc c\u1ed1c tr\u1eafng b\u1ea5t k\u1ef3), \u0111i\u1ec1u ki\u1ec7n n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o r\u1ed9ng r\u00e3i. Ta v\u1eabn c\u00f3 th\u1ec3 cho r\u1eb1ng doanh thu t\u0103ng l\u00ean m\u1ed9t ph\u1ea7n l\u00e0 do ng\u01b0\u1eddi tham d\u1ef1 m\u1eb7c \u0111\u1ecbnh ph\u1ea3i v\u1ebd l\u00ean c\u1ed1c Starbucks m\u1edbi \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 h\u1ee3p l\u1ec7.<\/li>\n
  • Cu\u1ed9c thi g\u00f3p ph\u1ea7n th\u00f4ng b\u00e1o r\u1ed9ng r\u00e3i v\u1ec1 chi\u1ebfc c\u1ed1c c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng c\u1ee7a Starbucks v\u00e0 \u0111i\u1ec1u n\u00e0y s\u1ebd quay ng\u01b0\u1ee3c l\u1ea1i l\u00e0m t\u0103ng doanh thu c\u1ee7a lo\u1ea1i c\u1ed1c n\u00e0y sau \u0111\u00f3 khi m\u00e0 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n \u0111\u01b0\u1ee3c c\u1ea7m tr\u00ean tay chi\u1ebfc c\u1ed1c gi\u1edbi h\u1ea1n v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng do ch\u00ednh h\u1ecd thi\u1ebft k\u1ebf.<\/li>\n
  • Hi\u1ec7u \u1ee9ng PR t\u00edch c\u1ef1c cho th\u01b0\u01a1ng hi\u1ec7u g\u00f3p ph\u1ea7n t\u0103ng doanh s\u1ed1 m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/li>\n<\/ul>\n

    K\u1ebft lu\u1eadn<\/h2>\n

    Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 nh\u1eefng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec7t v\u1eddi nh\u1ea5t. B\u1ed5 sung th\u00eam gi\u1ecdng \u0111i\u1ec7u c\u1ee7a h\u1ecd g\u00f3p ph\u1ea7n m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng, t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n

    Ngu\u1ed3n: Kissmetrics, Content Marketing Institute<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

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    • B\u00ed m\u1eadt \u0111\u1ec3 vi\u1ebft n\u1ed9i dung website th\u1ef1c s\u1ef1 l\u00f4i cu\u1ed1n<\/em><\/li>\n
    • Ng\u1eebng vi\u1ebft nh\u1eefng g\u00ec b\u1ea1n cho l\u00e0 ho\u00e0n h\u1ea3o, h\u00e3y vi\u1ebft th\u1ee9 kh\u00e1ch h\u00e0ng quan t\u00e2m<\/em><\/li>\n
    • S\u1ea3n xu\u1ea5t n\u1ed9i dung d\u00e0i c\u00f3 ph\u1ea3i l\u00e0 t\u1ed1t?<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c l\u00fd do ch\u1ee9ng minh n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c Content Marketing v\u00e0 m\u1ed9t s\u1ed1 d\u1ea1ng ch\u1ee7 y\u1ebfu \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t trong vi\u1ec7c t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55725"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55725"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55725\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}