K\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00f4ng khuy\u1ebfn kh\u00edch vi\u1ec7c mua h\u00e0ng c\u00f4ng khai nh\u01b0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng kh\u00e1c, nh\u01b0ng k\u1ef9 n\u0103ng k\u1ec3 chuy\u1ec7n l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c xem l\u00e0 thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e2n vi\u00ean Marketing. V\u00ec sao l\u1ea1i nh\u01b0 v\u1eady?<\/p>\n
Nh\u1eefng c\u00e2u chuy\u1ec7n chia s\u1ebb m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf<\/strong><\/p>\n Thay v\u00ec li\u1ec7t k\u00ea nh\u1eefng l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 b\u1eb1ng m\u1ed9t v\u0103n b\u1ea3n d\u00e0i ngo\u1eb1ng, b\u1ea1n c\u00f3 th\u1ec3 th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1ch h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n th\u00f4ng qua m\u1ed9t c\u00e2u chuy\u1ec7n. M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n nghe v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi kh\u00e1c tr\u01b0\u1edbc khi mua m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3.<\/p>\n Khi ti\u1ebfp th\u1ecb th\u00f4ng qua c\u00e1c c\u00e2u chuy\u1ec7n, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ee9 h\u01a1n l\u00e0 c\u00e1c t\u00ednh n\u0103ng v\u00e0 s\u1ef1 ki\u1ec7n. H\u1ecd s\u1ebd hi\u1ec3u t\u1ea1i sao h\u1ecd c\u1ea7n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 s\u1eb5n s\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n \u0111\u1ec1 xu\u1ea5t.<\/p>\n K\u1ec3 chuy\u1ec7n khi\u1ebfn b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o<\/strong><\/p>\n S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 nh\u1eefng t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o, nh\u01b0ng \u0111i\u1ec1u th\u1ef1c s\u1ef1 gi\u00fap b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n. M\u1ed9t c\u00e2u chuy\u1ec7n hay s\u1ebd khi\u1ebfn kh\u00e1n gi\u1ea3 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 ngh\u0129 \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u b\u1ea5t c\u1ee9 khi n\u00e0o h\u1ecd c\u1ea7n \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n cung c\u1ea5p.<\/p>\n C\u00e2u chuy\u1ec7n ch\u1ee9a \u0111\u1ef1ng y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi<\/strong><\/p>\n Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng kh\u00f4ng mu\u1ed1n l\u00e0m b\u1ea1n v\u1edbi doanh nghi\u1ec7p, tuy nhi\u00ean, khi b\u1ea1n truy\u1ec1n y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi v\u00e0o c\u00e1c n\u1ed9i dung ti\u1ebfp th\u1ecb, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y g\u1ea7n g\u0169i v\u1edbi nh\u00e2n v\u1eadt. H\u1ecd c\u00f3 c\u00f9ng v\u1ea5n \u0111\u1ec1 gi\u1ed1ng nhau v\u00e0 mu\u1ed1n c\u00f3 gi\u1ea3i ph\u00e1p t\u01b0\u01a1ng t\u1ef1, v\u00ec v\u1eady th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1a ch\u1ecdn h\u1ea5p d\u1eabn khi h\u1ecd nh\u00ecn th\u1ea5y c\u00e1ch ng\u01b0\u1eddi kh\u00e1c s\u1eed d\u1ee5ng n\u00f3.<\/p>\n K\u1ec3 chuy\u1ec7n nghe kh\u00f4ng gi\u1ed1ng nh\u01b0 th\u00fac gi\u1ee5c mua h\u00e0ng<\/strong><\/p>\n C\u00e2u n\u00f3i \u201cH\u00e3y mua s\u1ea3n ph\u1ea9m n\u00e0y v\u00ec \u0111\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng\u201d nghe r\u1ea5t kh\u00f4 khan v\u00e0 thi\u1ebfu thuy\u1ebft ph\u1ee5c ph\u1ea3i kh\u00f4ng? Th\u1ef1c hi\u1ec7n c\u00e1ch ti\u1ebfp c\u1eadn \u201cb\u00e1n h\u00e0ng\u201d l\u00e0 sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 c\u00e1c nh\u00e2n vi\u00ean Marketing m\u1eafc ph\u1ea3i.<\/p>\n Khi qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua m\u1ed9t c\u00e2u chuy\u1ec7n, b\u1ea1n kh\u00f4ng c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c kh\u00e1n gi\u1ea3 mua s\u1ea3n ph\u1ea9m m\u00e0 ch\u1ec9 \u0111ang chia s\u1ebb kinh nghi\u1ec7m v\u00e0 \u0111\u1ec3 h\u1ecd quy\u1ebft \u0111\u1ecbnh. Kh\u00e1ch h\u00e0ng s\u1ebd tho\u1ea3i m\u00e1i h\u01a1n nhi\u1ec1u khi mua h\u00e0ng n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh l\u00e0 ng\u01b0\u1eddi \u0111\u01b0a ra l\u1ef1a ch\u1ecdn.<\/p>\n C\u00e1c c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c lan truy\u1ec1n\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n K\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n th\u1ef1c s\u1ef1 h\u1ea5p d\u1eabn l\u00e0 c\u01a1 h\u1ed9i t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c lan truy\u1ec1n. Ngay c\u1ea3 khi kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 b\u00f9ng n\u1ed5 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, m\u1ed9t c\u00e2u chuy\u1ec7n c\u0169ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t chia s\u1ebb h\u01a1n v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n m\u1ed9t qu\u1ea3ng c\u00e1o b\u00e1n h\u00e0ng th\u00f4ng th\u01b0\u1eddng.<\/p>\n K\u1ef9 n\u0103ng k\u1ec3 chuy\u1ec7n \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u khi doanh nghi\u1ec7p mu\u1ed1n n\u1ed5i b\u1eadt trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh.<\/strong><\/em><\/p><\/blockquote>\n K\u1ec3 chuy\u1ec7n l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng quan tr\u1ecdng trong Marketing, v\u1eady \u0111\u00e2u l\u00e0 c\u00e1ch \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 k\u1ef9 n\u0103ng k\u1ec3 chuy\u1ec7n c\u01a1 b\u1ea3n s\u1ebd l\u00e0m n\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n Kh\u00fac chi\u1ebft, ng\u1eafn g\u1ecdn<\/strong><\/p>\n Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay kh\u00f4ng c\u00f3 nhi\u1ec1u ki\u00ean nh\u1eabn v\u00e0 c\u00f3 kho\u1ea3ng ch\u00fa \u00fd th\u1ea5p n\u00ean \u0111\u1eebng k\u00e9o d\u00e0i c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n tr\u1eeb khi c\u1ea7n thi\u1ebft. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p ch\u1ec9 trong m\u1ed9t v\u00e0i c\u00e2u, h\u00e3y l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n \u0110\u1ed1i v\u1edbi n\u1ed9i dung d\u1ea1ng d\u00e0i, nh\u01b0 c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean web, h\u00e3y nh\u1edb \u0111i\u1ec1u t\u1ea1o n\u00ean hi\u1ec7u qu\u1ea3 l\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c vi\u1ebft t\u1ed1t v\u00e0 ch\u1ee9a c\u00e1c \u0111i\u1ec3m quan tr\u1ecdng m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y ngay l\u1eadp t\u1ee9c.<\/p>\n Quan s\u00e1t\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n <\/p>\n H\u1ecdc c\u00e1ch quan s\u00e1t th\u1ebf gi\u1edbi v\u00e0 nh\u1eefng ng\u01b0\u1eddi g\u1ea7n g\u0169i v\u1edbi b\u1ea1n. Nh\u1eefng c\u00e2u chuy\u1ec7n hay nh\u1ea5t l\u00e0 \u0111i\u1ec1u \u0111\u01b0\u1ee3c r\u00fat ra t\u1eeb th\u1ebf gi\u1edbi xung quanh b\u1ea1n v\u00e0 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi d\u1ec5 d\u00e0ng li\u00ean t\u01b0\u1edfng \u0111\u1ebfn c\u00e1c nh\u00e2n v\u1eadt.<\/p>\n S\u1ef1 h\u00e0i h\u01b0\u1edbc<\/strong><\/p>\n Kh\u00f4ng ai c\u00f3 th\u1ec3 c\u01b0\u1ee1ng l\u1ea1i s\u1ef1 h\u00e0i h\u01b0\u1edbc. C\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi l\u00e0 th\u00f4ng qua m\u1ed9t s\u1ed1 tr\u00f2 vui. Nh\u01b0ng c\u00f3 nhi\u1ec1u ki\u1ec3u h\u00e0i h\u01b0\u1edbc kh\u00e1c nhau, t\u1eeb t\u1ef1 c\u01b0\u1eddi b\u1ea3n th\u00e2n \u0111\u1ebfn ch\u00e2m ch\u1ecdc ng\u01b0\u1eddi kh\u00e1c v\u00e0 b\u1ea1n n\u00ean s\u1eed d\u1ee5ng nh\u1eefng g\u00ec ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n H\u1ed3i h\u1ed9p<\/strong><\/p>\n M\u1ed9t c\u00e2u chuy\u1ec7n hay c\u00f3 s\u1ef1 h\u1ed3i h\u1ed9p. N\u00f3 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n trinh th\u00e1m nh\u01b0ng m\u1ecdi c\u00e2u chuy\u1ec7n \u0111\u1ec1u n\u00ean c\u00f3 cao tr\u00e0o.<\/p>\n S\u1ef1 \u0111\u1ed3ng c\u1ea3m<\/strong><\/p>\n B\u1ea1n n\u00ean bi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng mu\u1ed1n \u0111\u1ebfn, tin t\u01b0\u1edfng v\u00e0 quay tr\u1edf l\u1ea1i. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 t\u00e2m tr\u00ed con ng\u01b0\u1eddi v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m. S\u1ef1 \u0111\u1ed3ng c\u1ea3m cho ph\u00e9p b\u1ea1n duy tr\u00ec s\u1ef1 ch\u00e2n th\u1ef1c nh\u1eb1m k\u1ec3 c\u00e1c c\u00e2u chuy\u1ec7n thuy\u1ebft ph\u1ee5c.<\/p>\n Th\u1eddi gian<\/strong><\/p>\n \u00dd th\u1ee9c v\u1ec1 th\u1eddi gian l\u00e0 r\u1ea5t quan tr\u1ecdng. B\u1ea1n c\u1ea7n bi\u1ebft khi n\u00e0o l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3 v\u00e0 vi\u1ebft v\u1ec1 n\u00f3. Ngo\u00e0i ra, b\u1ea1n c\u1ea7n bi\u1ebft khi n\u00e0o c\u1ea7n tr\u00ecnh b\u00e0y chi ti\u1ebft \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u00e0 khi n\u00e0o n\u00ean gi\u1eef l\u1ea1i nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng l\u1edbn h\u01a1n.<\/p>\n C\u1eadp nh\u1eadt th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n C\u00e1c xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i l\u00e0 g\u00ec? Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang \u0111\u00f2i h\u1ecfi nh\u1eefng g\u00ec? Lo\u1ea1i c\u1ea3m x\u00fac n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n? S\u1ef1 hi\u1ec3u bi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn.<\/p>\n K\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n chi ti\u1ebft l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u00e0 m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Cho d\u00f9 b\u1ea1n \u0111ang k\u1ec3 chuy\u1ec7n th\u00f4ng qua m\u1ed9t video ho\u1eb7c m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean web ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i, th\u00ec c\u00e1ch k\u1ec3 chuy\u1ec7n c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n Ngo\u00e0i nh\u1eefng \u0111i\u1ec1u tr\u00ean, b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng k\u1ec3 chuy\u1ec7n n\u00e0o kh\u00e1c kh\u00f4ng? Ch\u00fang \u0111\u00e3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n","protected":false},"excerpt":{"rendered":" K\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00f4ng khuy\u1ebfn kh\u00edch vi\u1ec7c mua h\u00e0ng c\u00f4ng khai nh\u01b0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng kh\u00e1c, nh\u01b0ng k\u1ef9 n\u0103ng k\u1ec3 chuy\u1ec7n l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c xem l\u00e0 thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e2n vi\u00ean Marketing. V\u00ec sao l\u1ea1i nh\u01b0 v\u1eady? Nh\u1eefng c\u00e2u chuy\u1ec7n chia s\u1ebb m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u1ef1c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,232],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5573"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5573"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5573\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}