{"id":55733,"date":"2023-12-20T15:37:47","date_gmt":"2023-12-20T08:37:47","guid":{"rendered":"https:\/\/masterskills.org\/blog\/bi-mat-de-viet-noi-dung-website-thuc-su-loi-cuon.html"},"modified":"2023-12-20T15:37:47","modified_gmt":"2023-12-20T08:37:47","slug":"bi-mat-de-viet-noi-dung-website-thuc-su-loi-cuon","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bi-mat-de-viet-noi-dung-website-thuc-su-loi-cuon.html","title":{"rendered":"B\u00ed m\u1eadt \u0111\u1ec3 vi\u1ebft n\u1ed9i dung website th\u1ef1c s\u1ef1 l\u00f4i cu\u1ed1n"},"content":{"rendered":"<div id=\"test\">Nguy\u00ean l\u00fd c\u01a1 b\u1ea3n c\u1ee7a content marketing l\u00e0 b\u1ea1n ph\u1ea3i l\u00e0m cho ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa. Tr\u00ean th\u1ef1c t\u1ebf, 60% marketer B2B v\u00e0 56% marketer B2C cho r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t th\u1eed th\u00e1ch kh\u00f4ng h\u1ec1 nh\u1ecf. Vi\u1ebft n\u1ed9i dung website c\u00f3 phong c\u00e1ch ri\u00eang \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 h\u1ea5p d\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 b\u00ed k\u00edp d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng \u0111\u1ec3 b\u1ea1n vi\u1ebft n\u1ed9i dung website l\u00f4i cu\u1ed1n h\u01a1n v\u00e0 c\u00f3 \u201cch\u1ea5t\u201d ri\u00eang trong b\u00e0i vi\u1ebft:<\/p>\n<h2 id=\"1-1-ke-mot-cau-chuyen-hay\">#1: K\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n hay<\/h2>\n<p>M\u1ecdi ng\u01b0\u1eddi lu\u00f4n \u01b0a th\u00edch c\u00e1c c\u00e2u chuy\u1ec7n, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang ta n\u00ean k\u1ec3 chuy\u1ec7n cho kh\u00e1ch h\u00e0ng. B\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n c\u1ea3m th\u1ea5y b\u00e0i vi\u1ebft \u0111ang d\u1edf dang tr\u00ean b\u00e0n ph\u00edm c\u00f3 v\u1ebb nh\u00e0m ch\u00e1n ho\u1eb7c ch\u00ecm \u0111\u1eafm trong nh\u1eefng s\u1ef1 th\u1ef1c ai c\u0169ng bi\u1ebft, h\u00e3y th\u00eam v\u00e0o \u0111\u00f3 m\u1ed9t chuy\u1ec7n k\u1ec3 h\u1ea5p d\u1eabn c\u00f3 li\u00ean quan.<\/p>\n<div id=\"attachment_11283\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11283 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Story-Telling.jpg\" alt=\"K\u1ec3 chuy\u1ec7n l\u00e0 m\u1ed9t c\u00e1ch vi\u1ebft n\u1ed9i dung website r\u1ea5t l\u00f4i cu\u1ed1n\" width=\"690\" height=\"300\" title=\"Story-Telling\"><\/p>\n<p class=\"wp-caption-text\">K\u1ec3 chuy\u1ec7n l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 khi\u1ebfn n\u1ed9i dung l\u00f4i cu\u1ed1n h\u01a1n<\/p>\n<\/div>\n<p>H\u00e3y\u00a0t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n v\u1eeba c\u00f3 t\u00ednh gi\u1ea3i tr\u00ed l\u1ea1i v\u1eeba ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau b\u00e0i vi\u1ebft. Nh\u1edb \u0111\u00f3, b\u1ea1n s\u1ebd gi\u1eef ch\u00e2n ng\u01b0\u1eddi \u0111\u1ecdc \u1edf l\u1ea1i l\u00e2u h\u01a1n. Trong m\u1ed9t b\u00e0i blog tr\u00ean trang Be a Better Blogger, Kevin Duncan \u0111\u01b0a ra v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c 1 c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn m\u1ee9c n\u00e0o. Kevin gi\u1ea3i th\u00edch: \u201cKhi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang l\u00fac \u0111\u00fang ch\u1ed7, c\u00e1c c\u00e2u chuy\u1ec7n k\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed9c gi\u1ea3 nhanh ch\u00f3ng v\u00e0 khi\u1ebfn h\u1ecd \u0111\u1eb7t b\u01b0\u1edbc ch\u00e2n \u0111\u1ea7u ti\u00ean tr\u00ean con \u0111\u01b0\u1eddng kh\u00e1m ph\u00e1 to\u00e0n b\u1ed9 c\u00e1c b\u00e0i vi\u1ebft. B\u1ea1n kh\u00f4ng n\u00ean l\u00e0m vi\u1ec7c n\u00e0y qu\u00e1 th\u01b0\u1eddng xuy\u00ean. V\u1edbi \u201cli\u1ec1u l\u01b0\u1ee3ng\u201d ph\u00f9 h\u1ee3p, c\u00e1c c\u00e2u chuy\u1ec7n k\u1ec3 s\u1ebd tr\u1edf th\u00e0nh ng\u01b0\u1eddi b\u1ea1n t\u1ed1t nh\u1ea5t c\u1ee7a blogger v\u00e0 th\u1ed5i h\u1ed3n khi\u1ebfn n\u1ed9i dung l\u00f4i cu\u1ed1n tuy\u1ec7t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc\u201d.<\/p>\n<h2 id=\"2-2-khoi-day-su-phan-hoi-ve-mat-cam-xuc\">#2: Kh\u01a1i d\u1eady s\u1ef1 ph\u1ea3n h\u1ed3i v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac<\/h2>\n<p>Jonah Berger \u2013 t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch Contagious, \u0111\u00e3 nghi\u00ean c\u1ee9u v\u1ec1 nh\u1eefng nh\u00e2n t\u1ed1 ph\u1ed5 bi\u1ebfn trong c\u00e1c b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ed9ng r\u00e3i nh\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Khi tr\u00ecnh b\u00e0y chi ti\u1ebft trong b\u00e0i b\u00e1o v\u1ec1 H\u00e0nh tr\u00ecnh Nghi\u00ean c\u1ee9u Marketing, \u00f4ng \u0111\u00e3 ph\u00e2n t\u00edch kho\u1ea3ng 7000 b\u00e0i b\u00e1o t\u1eeb The New York Times. C\u00f9ng v\u1edbi vi\u1ec7c nh\u1eadn th\u1ea5y r\u1eb1ng nh\u1eefng tin t\u1ed1t \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u h\u01a1n h\u1eb3n so v\u1edbi c\u00e1c tin x\u1ea5u, Jonah \u0111\u1ed3ng th\u1eddi kh\u00e1m ph\u00e1 ra nh\u1eefng s\u1ef1 th\u1ef1c th\u00fa v\u1ecb. C\u00e1c c\u00e2u chuy\u1ec7n kh\u01a1i d\u1eady \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed3i \u0111\u00e1p v\u1ec1 c\u1ea3m x\u00fac, th\u1eadm ch\u00ed l\u00e0 nh\u1eefng c\u1ea3m x\u00fac ti\u00eau c\u1ef1c nh\u01b0 gi\u1eadn d\u1eef, mu\u1ed9n phi\u1ec1n hay lo l\u1eafng c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c chia s\u1ebb h\u01a1n c\u00e1c n\u1ed9i dung trung t\u00ednh v\u00e0 kh\u00f4ng \u0111em l\u1ea1i b\u1ea5t c\u1ee9 tr\u1ea1ng th\u00e1i n\u00e0o cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n<p>Kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac n\u01a1i ng\u01b0\u1eddi \u0111\u1ecdc l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng t\u1ea1o n\u00ean n\u1ed9i dung l\u00f4i cu\u1ed1n. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, h\u00e3y:<\/p>\n<ul>\n<li>S\u1eed d\u1ee5ng t\u1eeb ng\u1eef c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng t\u1edbi c\u1ea3m x\u00fac<\/li>\n<li>K\u1ec3 c\u00e1c c\u00e2u chuy\u1ec7n v\u1edbi m\u1ee5c \u0111\u00edch khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc ph\u1ea3n h\u1ed3i theo h\u01b0\u1edbng nh\u1ea5t \u0111\u1ecbnh<\/li>\n<li>\u0110\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c t\u00f4ng gi\u1ecdng ph\u00f9 h\u1ee3p c\u1ee7a b\u00e0i vi\u1ebft \u0111\u1ec3 kh\u1edbp v\u1edbi d\u1ea1ng c\u1ea3m x\u00fac b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/li>\n<\/ul>\n<p>K\u1ebft qu\u1ea3, n\u1ed9i dung mang t\u00ednh c\u00e1 nh\u00e2n h\u01a1n m\u00e0 c\u00f2n k\u00edch th\u00edch chia s\u1ebb nhi\u1ec1u h\u01a1n, theo nh\u01b0 nghi\u00ean c\u1ee9u c\u1ee7a Berger.<\/p>\n<div id=\"attachment_11284\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11284\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/facial_expression2_040414-w855h425.jpg\" alt=\"\u0110\u1ec3 vi\u1ebft n\u1ed9i dung website th\u1ef1c s\u1ef1 l\u00f4i cu\u1ed1n, b\u1ea1n c\u1ea7n kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc\" width=\"730\" height=\"363\" title=\"facial_expression2_040414-w855h425\"><\/p>\n<p class=\"wp-caption-text\">\u0110\u1eebng qu\u00ean kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc<\/p>\n<\/div>\n<h2 id=\"3-3-dung-cau-hoi-tu-tu\">#3: D\u00f9ng c\u00e2u h\u1ecfi tu t\u1eeb<\/h2>\n<p>C\u00e1c c\u00e2u h\u1ecfi tu t\u1eeb khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc t\u1ef1 suy ngh\u0129 v\u00e0 \u0111\u1eb7t m\u00ecnh trong m\u1ed1i c\u1ea3nh c\u1ee7a c\u00e2u h\u1ecfi \u0111\u00f3 ngay t\u1ea1i kho\u1ea3nh kh\u1eafc \u0111\u1ecdc b\u00e0i h\u01a1n l\u00e0 ch\u1ec9 ti\u1ebfp nh\u1eadn th\u00f4ng tin \u0111\u01a1n thu\u1ea7n.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c c\u00e2u h\u1ecfi tu t\u1eeb, h\u00e3y ch\u00fa \u00fd s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch v\u1eeba ph\u1ea3i, \u00edt nh\u01b0ng c\u00f3 hi\u1ec7u qu\u1ea3. D\u00f9ng qu\u00e1 nhi\u1ec1u c\u00e2u h\u1ecfi tu t\u1eeb trong b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y b\u1ef1c b\u1ed9i b\u1edfi h\u1ecd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea5t c\u1ee9 c\u00e2u tr\u1ea3 l\u1eddi n\u00e0o ho\u1eb7c h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y nh\u01b0 b\u1ecb tra kh\u1ea3o b\u1edfi h\u00e0ng \u0111\u1ed1ng c\u00e2u h\u1ecfi li\u00ean ti\u1ebfp.<\/p>\n<p>Printwand.com, m\u1ed9t website gi\u00fap \u0111\u1ee1 c\u00e1c marketer v\u1ec1 copywriting cho r\u1eb1ng: trong vi\u1ebft l\u00e1ch, h\u1ed9i tho\u1ea1i ch\u1ec9 mang t\u00ednh m\u1ed9t chi\u1ec1u b\u1edfi ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i h\u1ed3i \u0111\u00e1p. Do \u0111\u00f3, c\u00e1c c\u00e2u h\u1ecfi tu t\u1eeb sinh ra v\u1edbi m\u1ed9t m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 khi\u1ebfn \u0111\u1ed9c gi\u1ea3 suy ngh\u0129 v\u1ec1 th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd h\u00e0nh \u0111\u1ed9ng.<\/p>\n<p>C\u00e1c c\u00e2u h\u1ecfi \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong giao ti\u1ebfp b\u1eb1ng l\u1eddi n\u00f3i h\u00e0ng ng\u00e0y c\u1ee7a ch\u00fang ta. M\u1eb7c d\u00f9 vi\u1ebft l\u00e1ch ch\u1ec9 l\u00e0 giao ti\u1ebfp 1 chi\u1ec1u, b\u1ea1n v\u1eabn c\u1ea7n thu h\u00fat \u0111\u1ed9c gi\u1ea3 trong c\u00e1c b\u00e0i vi\u1ebft. Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n b\u0103n kho\u0103n kh\u00f4ng bi\u1ebft\u00a0c\u00f3 s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u c\u00e2u h\u1ecfi tu t\u1eeb hay kh\u00f4ng, h\u00e3y l\u00e0m theo m\u1ed9t c\u00e1ch an to\u00e0n: kh\u00f4ng c\u00f3 nhi\u1ec1u h\u01a1n 2 c\u00e2u h\u1ecfi tu t\u1eeb t\u00ednh tr\u00ean m\u1ed7i 500 t\u1eeb (b\u1ea1n n\u00ean ph\u00e2n t\u00e1n ch\u00fang). N\u1eafm ch\u1eafc m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng n\u00e0y, c\u00e1c c\u00e2u h\u1ecfi tu t\u1eeb s\u1ebd tr\u1edf n\u00ean c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c trong tay ng\u01b0\u1eddi vi\u1ebft.<\/p>\n<h2 id=\"4-4-nghi-ve-dinh-dang\">#4: Ngh\u0129 v\u1ec1 \u0111\u1ecbnh d\u1ea1ng<\/h2>\n<p>S\u1eed d\u1ee5ng t\u1ed1t gi\u00e3n d\u00f2ng gi\u1eefa c\u00e1c \u0111o\u1ea1n, b\u00f4i \u0111en \u1edf nh\u1eefng \u00fd quan tr\u1ecdng, ph\u00f4ng ch\u1eef in nghi\u00eang khi c\u1ea7n thi\u1ebft v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nh\u01b0 \u0111\u00e1nh \u0111\u1ec1 m\u1ee5c hay \u0111\u00e1nh s\u1ed1 c\u00f3 th\u1ec3 gi\u00fap cho n\u1ed9i dung b\u00e0i vi\u1ebft th\u00e2n thi\u1ec7n v\u1edbi m\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc h\u01a1n, khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y th\u1ee9 h\u1ecd \u0111ang \u0111\u1ecdc th\u00fa v\u1ecb h\u01a1n h\u1eb3n d\u00f9 cho ng\u00f4n t\u1eeb kh\u00f4ng c\u00f3 g\u00ec thay \u0111\u1ed5i.<\/p>\n<p>Th\u00f4ng th\u01b0\u1eddng, b\u1ea1n kh\u00f4ng n\u00ean vi\u1ebft \u0111o\u1ea1n v\u0103n d\u00e0i qu\u00e1 7 d\u00f2ng b\u1edfi \u0111\u00e2y l\u00e0 s\u1ed1 l\u01b0\u1ee3ng d\u00f2ng v\u1eeba \u0111\u1ee7 tr\u01b0\u1edbc khi ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y m\u1ec7t m\u1ecfi v\u1edbi qu\u00e1 nhi\u1ec1u ch\u1eef d\u00e0n tr\u1ea3i tr\u00ean trang. S\u1eed d\u1ee5ng c\u00e1ch vi\u1ebft in nghi\u00eang \u0111\u1ec3 nh\u1ea5n m\u1ea1nh t\u1eeb ch\u00eca kh\u00f3a, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi ph\u1ea3i \u0111\u01b0a ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa 2 t\u1eeb. T\u01b0\u01a1ng t\u1ef1, in \u0111\u1eadm t\u1eeb quan tr\u1ecdng l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc ch\u00fa \u00fd v\u00e0 nh\u1edb in \u0111\u1eadm ti\u00eau \u0111\u1ec1\/ ti\u00eau \u0111\u1ec1 ph\u1ee5.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, h\u00e3y t\u1eadn d\u1ee5ng c\u00e1c d\u1ea5u c\u00e2u, k\u00fd t\u1ef1 \u0111\u1eb7c bi\u1ec7t hay bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u1ec3 khi\u1ebfn n\u1ed9i dung l\u00f4i cu\u1ed1n\u00a0v\u00e0 truy\u1ec1n t\u1ea3i \u00fd ngh\u0129a t\u1ed1t h\u01a1n. D\u1ea5u g\u1ea1ch ngang v\u00e0 d\u1ea5u ngo\u1eb7c \u0111\u01a1n l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 b\u1ed5 sung th\u00eam th\u00f4ng tin (m\u1eb7c d\u00f9 v\u1ec1 m\u1eb7t c\u1ea3m quan, d\u1ea5u ngo\u1eb7c \u0111\u01a1n t\u1ea1o c\u1ea3m gi\u00e1c \u0111\u00f3 ch\u1ec9 l\u00e0 th\u00f4ng tin ngo\u00e0i l\u1ec1, kh\u00f4ng m\u1ea5y c\u1ea7n thi\u1ebft). D\u1ea5u g\u1ea1ch ngang b\u1eaft m\u1eaft h\u01a1n do \u0111\u1eb7t c\u00e1c th\u00f4ng tin quan tr\u1ecdng v\u00e0o trung t\u00e2m.<\/p>\n<p>Ch\u00fa \u00fd r\u1eb1ng, n\u1ebfu b\u1ea1n c\u1ea7n ch\u1ecdn 1 lo\u1ea1i \u0111\u1ecbnh d\u1ea1ng duy nh\u1ea5t cho m\u1ed7i b\u00e0i blog, \u0111\u00f3 n\u00ean l\u00e0 s\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 ph\u1ee5. C\u00e1c t\u00f9y ch\u1ecdn v\u1ec1 \u0111\u1ecbnh d\u1ea1ng cho ph\u00e9p b\u1ea1n t\u1ef1 do trong vi\u1ec7c n\u1ed9i dung nh\u00ecn ra sao v\u00e0 tr\u00f4i ch\u1ea3y \u0111\u1ebfn m\u1ee9c n\u00e0o khi \u0111\u1ecdc, do \u0111\u00f3 h\u00e3y l\u1ef1a ch\u1ecdn m\u1ed9t c\u00e1ch kh\u00f4n ngoan.<\/p>\n<h2 id=\"5-5-mo-rong-von-tu\">#5: M\u1edf r\u1ed9ng v\u1ed1n t\u1eeb<\/h2>\n<p>B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i tr\u1edf th\u00e0nh b\u1eadc th\u1ea7y v\u1ec1 t\u1eeb ng\u1eef m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng b\u00e0i vi\u1ebft xu\u1ea5t s\u1eafc, tuy nhi\u00ean, h\u00e3y n\u00e2ng c\u1ea5p v\u1ed1n t\u1eeb l\u00ean t\u1edbi m\u1ed9t m\u1ee9c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c t\u1eeb v\u01b0\u1ee3t xa kh\u1ecfi nh\u1eefng t\u1eeb ng\u1eef th\u00f4ng th\u01b0\u1eddng m\u00e0 m\u1ecdi ng\u01b0\u1eddi v\u1eabn nghe m\u1ed7i ng\u00e0y. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 khi\u1ebfn n\u1ed9i dung l\u00f4i cu\u1ed1n, c\u00f3 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a v\u00e0 hi\u1ec7n l\u00ean c\u00f3 t\u00ednh c\u00e1ch thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng h\u01a1n. N\u1ebfu nh\u01b0 \u201cng\u1ea5u nghi\u1ebfn\u201d m\u1ed9t cu\u1ed1n t\u1eeb \u0111i\u1ec3n c\u1ee1 b\u1ef1 kh\u00f4ng ph\u1ea3i l\u00e0 \u00fd hay v\u1ec1 m\u1eb7t th\u1eddi gian, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n l\u00e0 l\u00ean m\u1ea1ng v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb \u0111\u1ed3ng ngh\u0129a v\u00e0 sau \u0111\u00f3 l\u1ef1a ch\u1ecdn t\u1eeb g\u00e2y h\u1ee9ng th\u00fa h\u01a1n c\u1ea3.<\/p>\n<p>Tuy nhi\u00ean, nguy\u00ean t\u1eafc \u201cb\u1ea5t di b\u1ea5t d\u1ecbch\u201d l\u00e0: \u0110\u1eebng bao gi\u1edd s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u t\u1eeb kh\u00f3 hi\u1ec3u. B\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n khi \u0111\u00f3 s\u1ebd ch\u1ec9 nh\u1eb1m ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch duy nh\u1ea5t l\u00e0 th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng ng\u00f4n ng\u1eef c\u1ee7a t\u00e1c gi\u1ea3 m\u00e0 kh\u00f4ng ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi \u0111\u1ecdc, khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y d\u1ec5 hi\u1ec3u, d\u1ec5 ti\u1ebfp thu. \u0110i\u1ec3m quan tr\u1ecdng \u1edf \u0111\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng ph\u1ea3i t\u01b0\u01a1ng th\u00edch v\u1edbi k\u1ef3 v\u1ecdng v\u1ec1 m\u1ee9c \u0111\u1ed9 chuy\u00ean s\u00e2u c\u1ee7a b\u00e0i vi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<h2 id=\"6-6-chu-de-gay-hung-thu-voi-ban\">#6: Ch\u1ee7 \u0111\u1ec1 g\u00e2y h\u1ee9ng th\u00fa v\u1edbi b\u1ea1n<\/h2>\n<p>B\u1ea1n c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng \u0111\u1ed9c gi\u1ea3 c\u1ea3m th\u1ea5y th\u00edch th\u00fa v\u1edbi nh\u1eefng g\u00ec b\u1ea1n vi\u1ebft n\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng h\u1ec1 c\u1ea3m th\u1ea5y h\u00e0o h\u1ee9ng trong vi\u1ec7c vi\u1ebft n\u00f3? N\u1ed9i dung l\u00f4i cu\u1ed1n ph\u1ea3i \u0111\u1ebfn t\u1eeb ch\u1ee7 \u0111\u1ec1 g\u00e2y h\u1ee9ng th\u00fa v\u1edbi ch\u00ednh b\u1ea3n th\u00e2n t\u00e1c gi\u1ea3. Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n c\u1ea3m th\u1ea5y ch\u1ee7 \u0111\u1ec1 kh\u00f4 khan v\u00e0 nh\u00e0m ch\u00e1n, h\u00e3y nghi\u00ean c\u1ee9u cho \u0111\u1ebfn khi b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c y\u1ebfu t\u1ed1 khi\u1ebfn ch\u1ee7 \u0111\u1ec1 \u0111\u1ee7 s\u1ee9c h\u1ea5p d\u1eabn v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n<p>The Oxford Royale Academy g\u1ee3i \u00fd r\u1eb1ng h\u00e3y t\u00ecm nh\u1eefng ng\u01b0\u1eddi m\u00e0 b\u1ea1n bi\u1ebft ch\u1eafc r\u1eb1ng s\u1ebd v\u00f4 c\u00f9ng \u0111am m\u00ea ch\u1ee7 \u0111\u1ec1 b\u1ea1n vi\u1ebft v\u1edbi m\u1ee5c ti\u00eau s\u1ef1 h\u00e0o h\u1ee9ng quan t\u00e2m c\u1ee7a h\u1ecd s\u1ebd \u201cl\u00e2y lan\u201d t\u1edbi nh\u1eefng ng\u01b0\u1eddi xung quanh. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n c\u00f3 h\u1ee9ng th\u00fa v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u1ee7 \u0111\u1ec1 tr\u01b0\u1edbc khi ng\u1ed3i xu\u1ed1ng tr\u01b0\u1edbc b\u00e0n ph\u00edm \u0111\u1ec3 b\u1eaft tay v\u00e0o vi\u1ebft l\u00e1ch. K\u1ebft qu\u1ea3 c\u1ee7a b\u00e0i vi\u1ebft t\u00e1c \u0111\u1ed9ng l\u00ean ng\u01b0\u1eddi \u0111\u1ecdc ch\u00ednh l\u00e0 th\u1ee9 ph\u1ea3n \u00e1nh r\u00f5 nh\u1ea5t n\u1ed7 l\u1ef1c l\u00e0m vi\u1ec7c c\u1ee7a b\u1ea1n.<\/p>\n<h2 id=\"7-7-doc-cac-noi-dung-tu-nhieu-nguon\">#7: \u0110\u1ecdc c\u00e1c n\u1ed9i dung t\u1eeb nhi\u1ec1u ngu\u1ed3n<\/h2>\n<p>Khi\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 phong c\u00e1ch ri\u00eang kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 ph\u1ea3i \u0111em v\u00e0o \u0111\u00f3 t\u00ednh c\u00e1ch c\u1ee7a t\u00e1c gi\u1ea3. B\u1eb1ng c\u00e1ch \u0111\u1ecdc nh\u1eefng n\u1ed9i dung l\u00f4i cu\u1ed1n, mang t\u00ednh ch\u1ea5t gi\u1ea3i tr\u00ed k\u1ec3 c\u1ea3 l\u00e0 gi\u1ea3 t\u01b0\u1edfng hay th\u1ef1c t\u1ebf, b\u1ea1n s\u1ebd s\u1edbm nh\u1eadn ra phong c\u00e1ch vi\u1ebft c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c g\u00e2y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c phong c\u00e1ch v\u00e0 t\u00f4ng gi\u1ecdng kh\u00e1c nhau.<\/p>\n<div id=\"attachment_11285\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11285\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/authors.jpg\" alt=\"B\u1ea1n n\u00ean \u0111\u1ecdc nhi\u1ec1u h\u01a1n \u0111\u1ec3 c\u00f3 th\u1ec3 vi\u1ebft n\u1ed9i dung website th\u1eadt h\u1ea5p d\u1eabn\" width=\"730\" height=\"483\" title=\"authors\"><\/p>\n<p class=\"wp-caption-text\">Tr\u01b0\u1edbc khi th\u00e0nh ng\u01b0\u1eddi vi\u1ebft, b\u1ea1n ph\u1ea3i l\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc<\/p>\n<\/div>\n<p>N\u1ebfu b\u1ea1n \u0111\u1eb7t to\u00e0n t\u00e2m to\u00e0n \u00fd v\u00e0o c\u00f4ng vi\u1ec7c \u0111\u1ec3 bi\u1ebfn nh\u1eefng n\u1ed9i dung \u201cth\u01b0\u1eddng th\u01b0\u1eddng b\u1eadc trung\u201d tr\u1edf n\u00ean h\u1ea5p d\u1eabn, h\u00e3y \u0111\u0103ng k\u00fd \u0111\u1eb7t mua d\u00e0i h\u1ea1n m\u1ed9t v\u00e0i cu\u1ed1n t\u1ea1p ch\u00ed, \u0111\u1ecdc xuy\u00ean su\u1ed1t m\u1ed9t quy\u1ec3n ti\u1ec3u thuy\u1ebft v\u00e0 nh\u1ea5n \u201cTheo d\u00f5i\u201d nh\u1eefng trang blog \u0111\u0103ng t\u1ea3i c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng. Nh\u1eefng vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi vi\u1ebft t\u1ed1t h\u01a1n m\u1ed7i ng\u00e0y m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i ph\u00ed c\u00f4ng v\u00e0o vi\u1ebft n\u1ed9i dung k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n<p>Jeff Goins, t\u00e1c gi\u1ea3 c\u1ee7a 4 quy\u1ec3n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t n\u00f3i r\u1eb1ng: Ng\u01b0\u1eddi vi\u1ebft c\u1ea7n ph\u1ea3i \u0111\u1ecdc r\u1ea5t nhi\u1ec1u, t\u1eeb t\u1ea1p ch\u00ed, s\u00e1ch cho t\u1edbi c\u00e1c t\u1edd b\u00e1o th\u01b0\u1eddng k\u1ef3. H\u1ecd c\u1ea7n n\u1eafm ch\u1eafc ngh\u1ec7 thu\u1eadt t\u1ea1o ng\u00f4n t\u1eeb, tr\u00e2n tr\u1ecdng t\u1eebng t\u1eeb ng\u1eef t\u1ed1t. Trong l\u00fac \u0111\u1ecdc, h\u1ecd c\u0169ng n\u00ean t\u1ed1c k\u00fd l\u1ea1i c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1 nh\u00e2n ph\u1ee5c v\u1ee5 cho vi\u1ec7c vi\u1ebft l\u00e1ch sau n\u00e0y.<\/p>\n<h2 id=\"8-8-them-cac-su-thuc-hap-dan\">#8: Th\u00eam c\u00e1c s\u1ef1 th\u1ef1c h\u1ea5p d\u1eabn<\/h2>\n<p>\u0110\u1ed9c gi\u1ea3 t\u00ecm \u0111\u1ebfn c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n v\u00ec 2 l\u00fd do: gi\u1ea3i tr\u00ed ho\u1eb7c h\u1ecdc h\u1ecfi, h\u00e3y lu\u00f4n ghi nh\u1edb \u0111i\u1ec1u n\u00e0y. S\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 b\u1ea1n ph\u1ed5 bi\u1ebfn m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi n\u1ebfu b\u1ea1n \u0111ang khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y nh\u00e0m ch\u00e1n. M\u1eb7t kh\u00e1c, s\u1ebd kh\u00f4ng d\u1ec5 \u0111\u1ec3 h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c gi\u1ea3i tr\u00ed n\u1ebfu ch\u00ednh b\u1ea3n th\u00e2n h\u1ecd kh\u00f4ng t\u1ef1 m\u1edf r\u1ed9ng s\u1ef1 t\u01b0\u1edfng t\u01b0\u1ee3ng c\u0169ng nh\u01b0 ph\u00e1 v\u1ee1 gi\u1edbi h\u1ea1n v\u1ec1 tri th\u1ee9c c\u00e1 nh\u00e2n. H\u00e3y nghi\u00ean c\u1ee9u v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 t\u00ecm th\u00eam nh\u1eefng s\u1ef1 th\u1ef1c th\u00fa v\u1ecb v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh \u0111i\u1ec3m s\u00e1ng trong b\u00e0i vi\u1ebft.<\/p>\n<div id=\"attachment_11286\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11286 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/27c0c23d877e799259fa45b3ad0d23b1.jpg\" alt=\"Th\u00eam s\u1ef1 th\u1ef1c l\u00fd th\u00fa v\u00e0o n\u1ed9i dung \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc th\u01b0 gi\u00e3n\" width=\"640\" height=\"416\" title=\"27c0c23d877e799259fa45b3ad0d23b1\"><\/p>\n<p class=\"wp-caption-text\">H\u00e3y\u00a0th\u00eam c\u00e1c s\u1ef1 th\u1ef1c l\u00fd th\u00fa v\u00e0o b\u00e0i vi\u1ebft \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u01b0\u1ee3c th\u01b0 gi\u00e3n<\/p>\n<\/div>\n<p>Jacob Nielsen \u0111\u00e3 t\u1eebng gi\u1ea3i th\u00edch trong m\u1ed9t b\u00e0i blog mang t\u00ean \u201cC\u00e1c s\u1ef1 th\u1ef1c h\u1ea5p d\u1eabn khi\u1ebfn cho trang web tr\u1edf n\u00ean \u0111\u00e1ng \u0111\u1ecdc h\u01a1n\u201d v\u1ec1 l\u00fd do t\u1ea1i sao ng\u01b0\u1eddi \u0111\u1ecdc (\u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc tr\u1ef1c tuy\u1ebfn) th\u01b0\u1eddng \u0111\u1eb7c bi\u1ec7t \u01b0a th\u00edch th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb. C\u00f3 th\u1ec3 n\u00f3i, n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 v\u1eeba \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00fang v\u1eeba gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c th\u01b0 gi\u00e3n, h\u1ecd\u00a0s\u1ebd \u0111\u00e1nh gi\u00e1 cao b\u00e0i vi\u1ebft\u00a0c\u1ee7a b\u1ea1n nh\u1edd v\u00e0o l\u01b0\u1ee3ng th\u00f4ng tin l\u00fd th\u00fa v\u1eeba\u00a0nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 b\u1ea1n s\u1ebd vi\u1ebft nhi\u1ec1u n\u1ed9i dung l\u00f4i cu\u1ed1n h\u01a1n n\u1eefa m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i phong c\u00e1ch.<\/p>\n<h2 id=\"9-9-viet-nhu-noi\">#9: Vi\u1ebft nh\u01b0 n\u00f3i<\/h2>\n<p>Thay v\u00ec l\u00e0m kh\u00e1c c\u00e1ch b\u1ea1n t\u01b0\u01a1ng t\u00e1c th\u00f4ng th\u01b0\u1eddng b\u1edfi b\u1ea1n \u0111ang ng\u1ed3i sau m\u1ed9t chi\u1ebfc m\u00e1y vi t\u00ednh, h\u00e3y vi\u1ebft v\u1edbi c\u00f9ng m\u1ed9t t\u00f4ng gi\u1ecdng v\u00e0 ni\u1ec1m h\u1ee9ng th\u00fa nh\u01b0 th\u1ec3 b\u1ea1n \u0111ang k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1edbi \u0111\u1ea7y \u0111\u1ee7 n\u00fat th\u1eaft m\u1edf v\u1edbi ng\u01b0\u1eddi b\u1ea1n th\u00e2n c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n vi\u1ebft trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh ho\u1eb7c ph\u00e1p lu\u1eadt, vi\u1ec7c b\u1eaft \u0111\u1ea7u c\u00e1c b\u00e0i blog b\u1eb1ng c\u00e2u h\u1ecfi: \u201cCh\u00e0o c\u00e1c b\u1ea1n, c\u00e1c b\u1ea1n d\u1ea1o n\u00e0y th\u1ebf n\u00e0o?\u201d l\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p. Tuy nhi\u00ean \u0111\u1ed1i v\u1edbi nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p v\u00e0 ng\u01b0\u1eddi vi\u1ebft kh\u00e1c, s\u1eed d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn mang t\u00ednh \u0111\u1ed1i tho\u1ea1i \u0111\u01b0\u1ee3c ch\u1ee9ng minh khi\u1ebfn n\u1ed9i dung l\u00f4i cu\u1ed1n h\u01a1n. Giao ti\u1ebfp m\u1ed9t c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a nh\u01b0 b\u1ea1n v\u1eabn l\u00e0m trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y v\u00e0 \u201cch\u1ea5t\u201d ri\u00eang c\u1ee7a b\u1ea1n s\u1ebd t\u1ef1 nhi\u00ean\u00a0\u0111\u01b0\u1ee3c chuy\u1ec3n v\u00e0o b\u00e0i vi\u1ebft.<\/p>\n<p>Tuy nhi\u00ean, h\u00e3y trung th\u1ef1c v\u1edbi b\u1ea3n th\u00e2n v\u00e0 \u0111\u1eebng c\u1ed1 g\u1eafng b\u1eaft ch\u01b0\u1edbc phong c\u00e1ch vi\u1ebft c\u1ee7a b\u1ea5t c\u1ee9 ai. T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u c\u00f3 c\u00e1ch vi\u1ebft ri\u00eang, do \u0111\u00f3 h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n s\u1eed d\u1ee5ng t\u00f4ng gi\u1ecdng c\u1ee7a ch\u00ednh m\u00ecnh m\u1ecdi l\u00fac nh\u1eb1m t\u1ea1o n\u1ed9i dung l\u00f4i cu\u1ed1n, \u0111\u1eadm ch\u1ea5t c\u00e1 nh\u00e2n.<\/p>\n<h2 id=\"10-10-xay-dung-cam-giac-hoi-hop\">#10: X\u00e2y d\u1ef1ng c\u1ea3m gi\u00e1c h\u1ed3i h\u1ed9p<\/h2>\n<p>T\u1ea1o c\u1ea3m gi\u00e1c h\u1ed3i h\u1ed9p v\u00e0 mong ng\u00f3ng v\u00e0o nh\u1eefng di\u1ec5n bi\u1ebfn ti\u1ebfp theo trong b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n l\u00e0 b\u00ed m\u1eadt \u0111\u1ec3 vi\u1ebft n\u1ed9i dung website th\u1ef1c s\u1ef1 l\u00f4i cu\u1ed1n. \u0110\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 thu\u1eadt \u0111\u1eb7c bi\u1ec7t nh\u1ea5t v\u00e0 l\u00e0 l\u00fd do khi\u1ebfn cho c\u00e1c t\u00e1c gi\u1ea3 nh\u01b0 Stephen King v\u00e0 James Patterson c\u00f3 th\u1ec3 cho ra \u0111\u1eddi nh\u1eefng cu\u1ed1n s\u00e1ch nhanh ch\u00f3ng \u201cch\u00e1y h\u00e0ng\u201d.<\/p>\n<p>B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng s\u1ef1 h\u1ed3i h\u1ed9p \u1edf t\u00e1c ph\u1ea9m c\u1ee7a ri\u00eang m\u00ecnh ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng vi\u1ebft m\u1ed9t cu\u1ed1n ti\u1ec3u thuy\u1ebft vi\u1ec5n t\u01b0\u1edfng. H\u00e3y h\u1ecfi ch\u00ednh m\u00ecnh \u0111\u00e2u l\u00e0 ph\u1ea7n th\u00fa v\u1ecb nh\u1ea5t v\u00e0 x\u00e2y d\u1ef1ng m\u1ecdi c\u1ea3m x\u00fac li\u00ean quan h\u01b0\u1edbng t\u1edbi ph\u1ea7n \u0111\u00f3. \u0110\u1ec1 c\u1eadp m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o r\u1eb1ng b\u1ea1n s\u1ebd cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 nh\u01b0ng kh\u00f4ng ti\u1ebft l\u1ed9 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 ngay l\u1eadp t\u1ee9c. D\u1eabn d\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc kh\u00e1m ph\u00e1 t\u1eebng ch\u00fat m\u1ed9t, gi\u1ea3i th\u00edch chi ti\u1ebft v\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c mong ng\u00f3ng l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a c\u00e1ch l\u00e0m n\u00e0y.<\/p>\n<p>Lee Child, t\u00e1c gi\u1ea3 b\u00e1n ch\u1ea1y nh\u1ea5t c\u1ee7a series Jack Reacher, cho bi\u1ebft: \u201cT\u1ea5t c\u1ea3 c\u00e1c cu\u1ed1n s\u00e1ch \u0111\u1ec1u g\u00e2y \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c h\u1ed3i h\u1ed9p kh\u00f4ng bi\u1ebft s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ecdc g\u00ec ti\u1ebfp theo c\u1ee7a \u0111\u1ed9c gi\u1ea3, ngay c\u1ea3 cu\u1ed1n s\u00e1ch phi \u1ea3o t\u01b0\u1edfng kh\u00f4 khan nh\u1ea5t. Vi\u1ec7c b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 t\u1ea1o ra m\u1ed9t c\u00e2u h\u1ecfi, khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc ph\u1ea3i ch\u1edd \u0111\u1ee3i cho \u0111\u1ebfn cu\u1ed1i \u0111\u1ec3 bi\u1ebft c\u00e2u tr\u1ea3 l\u1eddi. T\u1ea1o c\u00e2u h\u1ecfi t\u1ed1t l\u00e0m cho \u0111\u1ed9c gi\u1ea3 t\u00f2 m\u00f2 trong t\u1eebng c\u00e2u ch\u1eef v\u00e0 g\u1eafn ch\u1eb7t l\u1ea5y cu\u1ed1n s\u00e1ch h\u00f2ng t\u00ecm ra \u0111\u00e1p \u00e1n. S\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c \u0111\u1eb7t c\u00e2u h\u1ecfi xu\u1ea5t s\u1eafc l\u00e0 v\u00f4 c\u00f9ng to l\u1edbn\u201d.<\/p>\n<p>N\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 nghi\u00eam t\u00fac trong vi\u1ec7c gi\u1eef cho kh\u00e1ch h\u00e0ng h\u1ee9ng th\u00fa trong t\u1eebng c\u00e2u ch\u1eef, b\u1ea5t k\u1ec3 b\u1ea1n \u0111ang vi\u1ebft blog hay l\u00e0 nh\u1eafm \u0111\u1ebfn m\u1ed9t cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t, h\u00e3y \u201cghim\u201d ngay l\u1ea1i l\u1eddi khuy\u00ean c\u1ee7a t\u00e1c gi\u1ea3 Lee. \u0110\u00e2y l\u00e0 chi\u1ebfn thu\u1eadt \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i, v\u1eeba khi\u1ebfn \u0111\u1ed9c gi\u1ea3 c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa kh\u00f4ng d\u1ee9t, l\u1ea1i v\u1eeba \u0111em l\u1ea1i phong c\u00e1ch ri\u00eang cho vi\u1ec7c vi\u1ebft n\u1ed9i dung website c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: right\"><em>Ngu\u1ed3n: Content Marketing Insitute<\/em><\/p>\n<p><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li><em>Ng\u1eebng vi\u1ebft nh\u1eefng g\u00ec b\u1ea1n cho l\u00e0 ho\u00e0n h\u1ea3o, h\u00e3y vi\u1ebft th\u1ee9 kh\u00e1ch h\u00e0ng quan t\u00e2m<\/em><\/li>\n<li><em>S\u1ea3n xu\u1ea5t n\u1ed9i dung d\u00e0i c\u00f3 ph\u1ea3i l\u00e0 t\u1ed1t?<\/em><\/li>\n<li><em>C\u00e1ch vi\u1ebft m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m gi\u00fap b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nguy\u00ean l\u00fd c\u01a1 b\u1ea3n c\u1ee7a content marketing l\u00e0 b\u1ea1n ph\u1ea3i l\u00e0m cho ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa. Tr\u00ean th\u1ef1c t\u1ebf, 60% marketer B2B v\u00e0 56% marketer B2C cho r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t th\u1eed th\u00e1ch kh\u00f4ng h\u1ec1 nh\u1ecf. Vi\u1ebft n\u1ed9i dung website c\u00f3 phong c\u00e1ch ri\u00eang \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55733"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55733"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55733\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}