{"id":55738,"date":"2023-12-20T15:38:54","date_gmt":"2023-12-20T08:38:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dinh-hinh-tong-giong-thuong-hieu-va-su-dung-hieu-qua.html"},"modified":"2023-12-20T15:38:54","modified_gmt":"2023-12-20T08:38:54","slug":"dinh-hinh-tong-giong-thuong-hieu-va-su-dung-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dinh-hinh-tong-giong-thuong-hieu-va-su-dung-hieu-qua.html","title":{"rendered":"\u0110\u1ecbnh h\u00ecnh t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
N\u1ebfu logo th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng xu\u1ea5t hi\u1ec7n \u0111\u1ed3ng th\u1eddi c\u00f9ng b\u00e0i vi\u1ebft, li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn ra n\u1ed9i dung \u0111\u00f3 \u0111\u1ebfn t\u1eeb c\u00f4ng ty c\u1ee7a b\u1ea1n kh\u00f4ng? C\u00f3 tr\u01b0\u1eddng h\u1ee3p n\u00e0o ng\u01b0\u1eddi \u0111\u1ecdc xem n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh kh\u00e1c nhau v\u00e0 bi\u1ebft r\u1eb1ng n\u00f3 \u0111\u1ebfn t\u1eeb c\u00f9ng m\u1ed9t nh\u00e3n h\u00e0ng? T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u (brand voice) \u0111\u1ed3ng nh\u1ea5t v\u00e0 r\u00f5 r\u00e0ng s\u1ebd khi\u1ebfn b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t, c\u00f3 ch\u1ed7 \u0111\u1ee9ng ri\u00eang so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n

Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u1edbi nhi\u1ec1u t\u00f4ng gi\u1ecdng kh\u00e1c bi\u1ec7t t\u00ednh tr\u00ean to\u00e0n h\u1ec7 sinh th\u00e1i marketing, kh\u00f4ng ph\u1ea3n \u00e1nh b\u1ee9c tranh \u0111\u1ed3ng nh\u1ea5t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hay s\u1eed d\u1ee5ng chung m\u1ed9t ng\u00f4n ng\u1eef.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 th\u1eafc m\u1eafc t\u1ea1i sao t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i c\u00f3 s\u1ee9c n\u1eb7ng \u0111\u1ebfn v\u1eady. N\u00f3 quan tr\u1ecdng h\u01a1n vi\u1ec7c khi\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u nghe gi\u1ed1ng v\u1edbi con ng\u01b0\u1eddi h\u01a1n hay kh\u00f4ng? Th\u1ef1c t\u1ebf, t\u1ea1o d\u1ef1ng t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c s\u00e1ng t\u1ea1o ra m\u1ed9t gi\u1ecdng n\u00f3i phi nh\u00e2n t\u00ednh. \u0110\u00f3 l\u00e0 vi\u1ec7c tr\u1edf n\u00ean \u0111\u1ed3ng nh\u1ea5t v\u1edbi ti\u1ebfng\u00a0n\u00f3i b\u1ea1n \u0111ang d\u00f9ng\u00a0\u2013 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u00a0sao cho d\u1ec5 nh\u1eadn di\u1ec7n v\u00e0 l\u00e0 ngu\u1ed3n x\u00e1c th\u1ef1c cho c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c kinh doanh. T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1eeb v\u1ef1ng \u0111\u1ed3ng nh\u1ea5t r\u1ea5t thi\u1ebft y\u1ebfu \u0111\u1ec3 ti\u1ebfn h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a.<\/p>\n

\"T\u00f4ng<\/p>\n

T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng nh\u1ea5t khi\u1ebfn kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n<\/p>\n<\/div>\n

B\u1ea1n n\u00ean t\u1ea1o m\u1ed9t b\u1ea3ng t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. Trong b\u00e0i vi\u1ebft n\u00e0y, Subiz li\u1ec7t k\u00ea ra 5 b\u01b0\u1edbc \u0111\u1ec3 thi\u1ebft l\u1eadp, x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i s\u1ef1 \u0111\u1ed3ng nh\u1ea5t trong to\u00e0n b\u1ed9 n\u1ed9i dung.<\/p>\n

1. T\u1eadp h\u1ee3p c\u00e1c m\u1eabu n\u1ed9i dung ti\u00eau bi\u1ec3u<\/h2>\n

H\u00e3y\u00a0thu th\u1eadp m\u1ecdi th\u1ee9 t\u1eeb video cho t\u1edbi trang web, ebook v\u00e0o cu\u1ed1n s\u1ed5 tay c\u1ee7a ri\u00eang b\u1ea1n. L\u00fac n\u00e0y, h\u00e3y nh\u00ecn v\u1edbi con m\u1eaft c\u1ee7a nh\u00e0 ph\u00ea b\u00ecnh v\u00e0o c\u00e1c b\u00e0i vi\u1ebft. C\u00f3 m\u1eabu n\u1ed9i dung n\u00e0o \u0111\u1ebfn t\u1eeb b\u1ea5t c\u1ee9 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hay kh\u00f4ng? \u0110\u1eb7t ch\u00fang sang m\u1ed9t b\u00ean. M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 gi\u1ea3m s\u1ed1 m\u1eabu t\u1edbi m\u1ed9t nh\u00f3m nh\u1ecf ri\u00eang bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u \u2013 c\u00e1c m\u1eabu t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n h\u01b0\u1edbng t\u1edbi. In c\u00e1c m\u1eabu n\u00e0y ra v\u00e0 \u0111\u1eb7t ch\u00fang l\u00ean m\u1ed9t t\u1ea5m b\u1ea3ng tr\u1eafng, g\u1ed9p nh\u00f3m nh\u1eefng m\u1eabu n\u1ed9i dung \u0111em \u0111\u1ebfn c\u1ea3m gi\u00e1c t\u01b0\u01a1ng \u0111\u1ed3ng.<\/p>\n

2. Mi\u00eau t\u1ea3 t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u trong 3 t\u1eeb<\/h2>\n

H\u00e3y t\u1ed5 ch\u1ee9c cu\u1ed9c h\u1ecdp c\u00f3 \u0111\u00f4ng \u0111\u1ee7 th\u00e0nh vi\u00ean ch\u1ee7 ch\u1ed1t \u0111\u1ea3m tr\u00e1ch vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Xem t\u1ea5t c\u1ea3 c\u00e1c n\u1ed9i dung ch\u1ecdn l\u1ecdc nh\u01b0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n mu\u1ed1n h\u01b0\u1edbng t\u1edbi. Th\u1ea3o lu\u1eadn \u0111i\u1ec3m chung c\u1ee7a c\u00e1c n\u1ed9i dung n\u00e0y. Ph\u00e2n nh\u00f3m\u00a0nh\u1eefng m\u1eabu gi\u1ed1ng nhau th\u00e0nh 3 lo\u1ea1i.<\/p>\n

N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t con ng\u01b0\u1eddi, b\u1ea1n s\u1ebd m\u00f4 t\u1ea3 t\u00ednh c\u00e1ch c\u1ee7a ng\u01b0\u1eddi \u0111\u00f3 v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o? \u1ede \u0111i\u1ec3m n\u00e0y, h\u00e3y \u0111\u1ed3ng th\u1eddi n\u00f3i v\u1ec1 c\u00e1ch b\u1ea1n m\u00f4 t\u1ea3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u01b0 m\u1ed9t\u00a0con ng\u01b0\u1eddi c\u1ee5 th\u1ec3. C\u00f3 \u0111\u1ed1i th\u1ee7 n\u00e0o gi\u1ed1ng nh\u01b0 m\u1ed9t k\u1ebb chuy\u00ean b\u1eaft n\u1ea1t b\u1ea1n c\u00f9ng l\u1edbp kh\u00f4ng? Hay m\u1ed9t c\u00f4ng ty kh\u00e1c l\u1ea1i c\u00f3 \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi \u0111\u1ed9i tr\u01b0\u1edfng \u0111\u1ed9i c\u1ed5 v\u0169? T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u khi\u1ebfn b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

Tr\u01b0\u1edbc h\u1ebft, h\u00e3y t\u1ea1o ra v\u00ed d\u1ee5 s\u1eed d\u1ee5ng ba t\u00ednh c\u00e1ch ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

    \n
  • \u0110am m\u00ea<\/li>\n
  • K\u1ef3 d\u1ecb<\/li>\n
  • Ch\u00e2n th\u00e0nh<\/li>\n<\/ul>\n

    B\u1ea1n n\u00ean \u0111\u1ecbnh ngh\u0129a m\u1ed7i n\u00e9t t\u00ednh c\u00e1ch n\u00e0y c\u1ee5 th\u1ec3 h\u01a1n. Nh\u1eefng \u0111\u1eb7c tr\u01b0ng n\u00e0y c\u00f3 th\u1ec3 bi\u1ec3u l\u1ed9 th\u1ebf n\u00e0o trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau? Ch\u00fang s\u1ebd xu\u1ea5t hi\u1ec7n th\u1ebf n\u00e0o \u1edf c\u00e1c n\u1ed9i dung b\u1ea1n \u0111\u0103ng t\u1ea3i?<\/p>\n

    H\u00e3y ti\u1ebfp t\u1ee5c v\u1edbi v\u00ed d\u1ee5 n\u00e0y:<\/p>\n

      \n
    • \u0110am m\u00ea \u2013 bi\u1ec3u c\u1ea3m, nhi\u1ec7t t\u00ecnh, ch\u00e2n th\u00e0nh, h\u00e0nh \u0111\u1ed9ng c\u00f3 m\u1ee5c \u0111\u00edch<\/li>\n
    • K\u1ef3 d\u1ecb \u2013 khi\u1ebfm nh\u00e3, kh\u00f3 \u0111o\u00e1n \u0111\u1ecbnh, \u0111\u1ea7y m\u00e2u thu\u1eabn<\/li>\n
    • Ch\u00e2n th\u00e0nh \u2013 th\u1ef1c t\u1ebf, \u0111\u00e1ng tin c\u1eady, l\u00f4i cu\u1ed1n, tr\u1ef1c ti\u1ebfp<\/li>\n<\/ul>\n

      3. L\u1eadp b\u1ea3ng t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

      Sau khi \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c ti\u1ebfp theo l\u00e0 minh h\u1ecda n\u00f3 m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng th\u00f4ng qua m\u1ed9t b\u1ea3ng nh\u01b0 d\u01b0\u1edbi \u0111\u00e2y. N\u00f3 s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 ngu\u1ed3n tham kh\u1ea3o h\u1eefu hi\u1ec7u \u0111\u1ea3m b\u1ea3o n\u1ed9i dung (bao g\u1ed3m ph\u1ea7n ch\u1eef v\u00e0 ph\u1ea7n minh h\u1ecda) s\u1eed d\u1ee5ng t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng nh\u1ea5t.<\/p>\n

      \"Brand-voice\"<\/p>\n

      B\u1ea3ng t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

      Thi\u1ebft k\u1ebf b\u1ea3ng ba c\u1ed9t cho m\u1ed7i t\u00ednh c\u00e1ch \u0111\u1eb7c tr\u01b0ng c\u1ee7a t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m M\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn \u2013 N\u00ean l\u00e0m \u2013 Kh\u00f4ng n\u00ean l\u00e0m. N\u1ebfu c\u1ea7n, h\u00e3y th\u00eam m\u1ed9t c\u1ed9t cho b\u1ea5t c\u1ee9 n\u00e9t \u0111\u1eb7c tr\u01b0ng n\u00e0o c\u1ea7n \u0111\u1ebfn s\u1ef1 gi\u1ea3i th\u00edch. Trong b\u1ea3ng n\u00e0y, \u201ctho\u1ea3i m\u00e1i\u201d (c\u00f3 ph\u1ea7n khi\u1ebfm nh\u00e3) ch\u00ednh l\u00e0 \u0111\u1eb7c tr\u01b0ng th\u1ee9 hai \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a s\u1ef1 \u201ckh\u00e1c bi\u1ec7t\u201d\/ \u201ck\u1ef3 l\u1ea1\u201d. Do \u0111\u00f3, thu\u1eadt ng\u1eef n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch s\u00e2u h\u01a1n \u0111\u1ec3 to\u00e0n b\u1ed9 nh\u00f3m c\u00f3 th\u1ec3 hi\u1ec3u n\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a ra sao.<\/p>\n

      4. Ng\u01b0\u1eddi vi\u1ebft hi\u1ec3u c\u00e1ch bi\u1ebfn t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh h\u00e0nh \u0111\u1ed9ng<\/h2>\n

      B\u1ea1n \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a xong t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ec3 hi\u1ec7n trong m\u1ed9t b\u1ea3ng r\u1ea5t d\u1ec5 hi\u1ec3u. B\u1ea1n s\u1ebd khi\u1ebfn t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y quen thu\u1ed9c v\u00e0 b\u1eaft tay v\u00e0o s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 nh\u1eefng nh\u00e2n vi\u00ean s\u1ea3n xu\u1ea5t n\u1ed9i dung ho\u1eb7c nh\u00e2n vi\u00ean truy\u1ec1n th\u00f4ng v\u00e0 l\u00e0m r\u00f5 t\u1eebng \u0111i\u1ec3m trong b\u1ea3ng t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi h\u1ecd.<\/p>\n

      Xem qua m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 n\u1ed9i dung l\u00e0 \u0111i\u1ec3m s\u00e1ng v\u00e0 nh\u1ea5n m\u1ea1nh r\u1eb1ng b\u1ea1n s\u1ebd xem x\u00e9t c\u00e1c n\u1ed9i dung hi\u1ec7n t\u1ea1i kh\u00f4ng ph\u1ea3n \u00e1nh t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu c\u00f3 th\u1ec3, h\u00e3y cung c\u1ea5p cho c\u1ea3 nh\u00f3m m\u1ed9t b\u1ea3n c\u1ee9ng v\u1ec1 b\u1ea3ng t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 h\u1ecd gi\u1eef ngay t\u1ea1i b\u00e0n l\u00e0m vi\u1ec7c. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u0169ng n\u00ean ph\u00e1t h\u00e0nh m\u1ed9t b\u1ea3n tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ti\u1ec7n cho vi\u1ec7c sao ch\u00e9p v\u00e0 \u0111\u1ed1i chi\u1ebfu.<\/p>\n

      \"C\u1ea7n<\/p>\n

      Ng\u01b0\u1eddi vi\u1ebft c\u1ea7n bi\u1ebfn t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 k\u00edch th\u00edch h\u00e0nh \u0111\u1ed9ng<\/p>\n<\/div>\n

      5. Ch\u1ec9nh s\u1eeda b\u1ea3ng t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u khi c\u00f4ng ty c\u00f3 s\u1ef1 thay \u0111\u1ed5i<\/h2>\n

      B\u1ea3ng t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ch\u1ec9 l\u1eadp ra m\u1ed9t l\u1ea7n v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 qu\u00ean b\u1eb5ng \u0111i. Khi th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n ho\u1eb7c c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng, b\u1ea1n n\u00ean nh\u00ecn l\u1ea1i b\u1ea3ng n\u00e0y v\u00e0 l\u00e0m m\u1edbi n\u00f3 b\u1eb1ng m\u1ed9t v\u00e0i v\u00ed d\u1ee5 c\u1eadp nh\u1eadt.<\/p>\n

      H\u00e0ng qu\u00fd, t\u1ed5 ch\u1ee9c bu\u1ed5i h\u1ecdp bao g\u1ed3m c\u00e1c nh\u00e2n vi\u00ean s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 n\u1ebfu c\u00f3 b\u1ea5t c\u1ee9 n\u1ed7 l\u1ef1c ki\u1ebfn t\u1ea1o t\u00f4ng gi\u1ecdng n\u00e0o kh\u00f4ng \u0111em \u0111\u1ebfn k\u1ebft qu\u1ea3 ho\u1eb7c c\u1ea7n \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n b\u00ecnh th\u01b0\u1eddng. V\u00ed d\u1ee5, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1ch vi\u1ebft th\u00e2n thi\u1ec7n nh\u01b0ng sau \u0111\u00f3 \u0111\u00e3 th\u1ea5y r\u1eb1ng m\u1ed9t s\u1ed1 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch n\u1ed9i dung c\u1ee7a h\u1ecd kh\u00f4ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i ho\u1eb7c ph\u1ea7n n\u1ed9i dung h\u1ea7u h\u1ebft b\u1ecb x\u00f3a b\u1ecf b\u1edfi nh\u1eefng ng\u01b0\u1eddi ki\u1ec3m duy\u1ec7t sau c\u00f9ng. N\u1ebfu b\u1ea1n \u1edf trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u0111\u00e2y l\u00e0 l\u00fac \u0111\u1ec3 l\u00e0m m\u1edbi t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u, th\u00eam v\u00e0o m\u1ed9t s\u1ed1 \u0111i\u1ec1u N\u00ean v\u00e0 Kh\u00f4ng n\u00ean sao cho ph\u00f9 h\u1ee3p.<\/p>\n

      Ngu\u1ed3n: Content Mmarketing Institute<\/em><\/p>\n

      B\u00e0i li\u00ean quan:<\/em><\/p>\n

        \n
      • M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m t\u1ed1t t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/em><\/li>\n
      • T\u0103ng s\u1ee9c h\u00fat cho n\u1ed9i dung website \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/em><\/li>\n
      • C\u00f4ng th\u1ee9c \u0111\u1ec3 n\u01b0\u1edbng m\u1ed9t \u201cchi\u1ebfc b\u00e1nh\u201d blog tuy\u1ec7t h\u1ea3o<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u1edbi nhi\u1ec1u t\u00f4ng gi\u1ecdng kh\u00e1c bi\u1ec7t t\u00ednh tr\u00ean to\u00e0n h\u1ec7 sinh th\u00e1i marketing, kh\u00f4ng ph\u1ea3n \u00e1nh b\u1ee9c tranh \u0111\u1ed3ng nh\u1ea5t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hay s\u1eed d\u1ee5ng chung m\u1ed9t ng\u00f4n ng\u1eef.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55738"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55738"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55738\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}