{"id":55742,"date":"2023-12-20T15:39:41","date_gmt":"2023-12-20T08:39:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ngung-viet-nhung-gi-ban-cho-la-hoan-hao-hay-viet-thu-khach-hang-quan-tam.html"},"modified":"2023-12-20T15:39:41","modified_gmt":"2023-12-20T08:39:41","slug":"ngung-viet-nhung-gi-ban-cho-la-hoan-hao-hay-viet-thu-khach-hang-quan-tam","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ngung-viet-nhung-gi-ban-cho-la-hoan-hao-hay-viet-thu-khach-hang-quan-tam.html","title":{"rendered":"Ng\u1eebng vi\u1ebft nh\u1eefng g\u00ec b\u1ea1n cho l\u00e0 ho\u00e0n h\u1ea3o, h\u00e3y vi\u1ebft th\u1ee9 kh\u00e1ch h\u00e0ng quan t\u00e2m"},"content":{"rendered":"
T\u1eadp trung s\u1ea3n xu\u1ea5t n\u1ed9i dung ho\u00e0n h\u1ea3o, b\u1eaft k\u1ecbp xu h\u01b0\u1edbng l\u00e0 \u0111i\u1ec1u m\u00e0 r\u1ea5t nhi\u1ec1u c\u00f4ng ty \u0111ang h\u01b0\u1edbng t\u1edbi trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n marketing t\u1ed5ng th\u1ec3. Tuy nhi\u00ean, vi\u1ec7c l\u00e0m n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111em \u0111\u1ebfn hi\u1ec7u qu\u1ea3. Content marketing hi\u1ec7u qu\u1ea3 l\u00e0 vi\u1ec7c t\u1ea1o n\u00ean nh\u1eefng n\u1ed9i dung khi\u1ebfn kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 quan t\u00e2m.<\/p>\n

\u201cT\u1ea1o ra n\u1ed9i dung t\u1ed1t nh\u1ea5t\u201d kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ee5c ti\u00eau kh\u1ea3 thi<\/h2>\n

N\u1ebfu b\u1ea1n n\u00f3i v\u1edbi b\u1ea3n th\u00e2n v\u00e0 \u0111\u1ed3ng nghi\u1ec7p r\u1eb1ng b\u1ea1n c\u1ea7n t\u1ea1o ra n\u1ed9i dung th\u1ef1c s\u1ef1 xu\u1ea5t ch\u00fang, khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i v\u1ed7 tay t\u00e1n th\u01b0\u1edfng, b\u1ea1n \u0111\u00fang ra l\u00e0 \u0111ang\u2026 ch\u1eb3ng n\u00f3i g\u00ec c\u1ea3. Nh\u1eefng l\u1eddi s\u00e1o r\u1ed7ng n\u00e0y kh\u00f4ng truy\u1ec1n t\u1ea3i cho \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o n\u1ed9i dung trong c\u00f4ng ty m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, c\u00e1ch th\u1ee9c h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3 hay th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi nh\u1eefng g\u00ec.<\/p>\n

Thay v\u00e0o \u0111\u00f3, khi mi\u00eau t\u1ea3 b\u1ea1n mu\u1ed1n g\u00ec \u1edf n\u1ed9i dung, h\u00e3y s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb c\u00f3 \u00fd ngh\u0129a c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, kh\u00f4ng n\u00ean n\u00f3i b\u1ea1n c\u1ea7n n\u1ed9i dung \u201clan t\u1ecfa m\u1ea1nh m\u1ebd\u201d, \u201cd\u1ec5 chia s\u1ebb\u201d, h\u00e3y n\u00f3i b\u1ea1n mu\u1ed1n c\u00f3 nh\u1eefng th\u1ee9 \u201ck\u00edch th\u00edch suy ngh\u0129\u201d, \u201cg\u00e2y ng\u1ea1c nhi\u00ean\u201d, hay th\u1eadm ch\u00ed l\u00e0 \u201ct\u1ea1o l\u00e0n s\u00f3ng ph\u1ea3n \u1ee9ng\u201d b\u1edfi \u201cc\u00e1c tranh lu\u1eadn tr\u00e1i chi\u1ec1u\u201d .<\/p>\n

Khao kh\u00e1t s\u1ef1 ho\u00e0n h\u1ea3o = b\u1ea1n kh\u00f4ng bao gi\u1edd b\u1eaft \u0111\u1ea7u<\/h2>\n

\u0110\u00f4i khi, m\u1ed9t marketer hay ch\u1ee7 doanh nghi\u1ec7p s\u1ebd n\u00f3i v\u1ec1 vi\u1ec7c t\u1ea1o m\u1ed9t t\u00e0i kho\u1ea3n blog, ho\u1eb7c n\u1ebfu h\u1ecd \u0111\u00e3 c\u00f3 s\u1eb5n trang blog r\u1ed3i, h\u1ecd n\u00f3i v\u1ec1 vi\u1ec7c mu\u1ed1n \u0111\u0103ng t\u1ea3i b\u00e0i vi\u1ebft th\u01b0\u1eddng xuy\u00ean h\u01a1n. Khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 \u0111i\u1ec1u g\u00ec ng\u0103n c\u1ea3n h\u1ecd l\u00e0m vi\u1ec7c \u0111\u00f3, c\u00e2u tr\u1ea3 l\u1eddi \u0111a ph\u1ea7n l\u00e0: H\u1ecd kh\u00f4ng th\u1ec3 ngh\u0129 ra n\u1ed9i dung n\u00ean vi\u1ebft.<\/p>\n

Khi ai \u0111\u00f3 n\u00f3i h\u1ecd kh\u00f4ng ngh\u0129 ra b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec hay ho \u0111\u1ec3 vi\u1ebft, \u0111i\u1ec1u h\u1ecd th\u1ef1c s\u1ef1 mu\u1ed1n n\u00f3i l\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 ngh\u0129 ra b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec h\u1ecd tin l\u00e0 \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 vi\u1ebft. M\u1eb7c d\u00f9 b\u1ea1n kh\u00f4ng n\u00ean h\u1ea1 th\u1ea5p c\u00e1c ti\u00eau chu\u1ea9n \u0111\u1ebfn m\u1ee9c c\u00f3 th\u1ec3 t\u00f9y tay ph\u00f3ng b\u00fat v\u1ec1 b\u1ea5t c\u1ee9 n\u1ed9i dung n\u00e0o, b\u1ea1n c\u1ea7n ph\u1ea3i ch\u1ea5p nh\u1eadn thay \u0111\u1ed5i t\u01b0 t\u01b0\u1edfng n\u00f3i tr\u00ean n\u1ebfu vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t n\u1ed9i dung l\u00fd t\u01b0\u1edfng ng\u0103n c\u1ea3n b\u1ea1n b\u1eaft tay v\u00e0o l\u00e0m.<\/p>\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n l\u00e0m \u0111\u1ec3 tr\u00e1nh ngh\u0129 qu\u00e1 nhi\u1ec1u v\u1ec1 n\u1ed9i dung ho\u00e0n h\u1ea3o v\u00e0 b\u1eaft \u0111\u1ea7u vi\u1ebft nh\u1eefng th\u1ee9 kh\u00e1ch h\u00e0ng quan t\u00e2m l\u00e0 ng\u1eebng c\u1ed1 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng ti\u00eau chu\u1ea9n \u201ckh\u00f4ng t\u01b0\u1edfng\u201d. L\u1eadp c\u00e1c m\u1ee5c ti\u00eau kh\u1ea3 thi, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

\"Content<\/p>\n

X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau kh\u1ea3 thi tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o s\u1ea3n xu\u1ea5t n\u1ed9i dung<\/p>\n<\/div>\n

T\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3<\/h2>\n

H\u1ecdc h\u1ecfi nh\u1eefng ng\u01b0\u1eddi l\u00e0m c\u00f4ng vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung kh\u00e1c xung quanh \u0111em \u0111\u1ebfn r\u1ea5t nhi\u1ec1u c\u1ea3m h\u1ee9ng v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111ang ph\u1ea3n h\u1ed3i v\u1edbi \u0111i\u1ec1u g\u00ec n\u00f3i chung. Tuy nhi\u00ean, b\u1ea5t k\u1ec3 h\u1ecd l\u00e0 ai hay h\u1ecd \u0111ang l\u00e0m g\u00ec, h\u1ecd c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea1n. H\u1ecd c\u0169ng kh\u00f4ng c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u1ef1 b\u1ea1n, do \u0111\u00f3 \u0111i\u1ec1u kh\u00e1ch h\u00e0ng quan t\u00e2m ph\u1ea3i do b\u1ea1n t\u1ef1 \u0111\u00fac r\u00fat. H\u00e3y ng\u1eebng so s\u00e1nh b\u1ea3n th\u00e2n v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed3ng nghi\u1ec7p \u0111ang s\u00e1ng t\u1ea1o n\u1ed9i dung m\u1ed7i ng\u00e0y \u1edf c\u00e1c c\u00f4ng ty kh\u00e1c.<\/p>\n

Kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00f3m ch\u1ee7 \u0111\u1ec1 r\u1ea5t h\u1eefu hi\u1ec7u \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi n\u00e0y c\u0169ng s\u1ebd \u0111em l\u1ea1i k\u1ebft qu\u1ea3 kh\u1ea3 quan t\u01b0\u01a1ng t\u1ef1 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi kia. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n \u0111o l\u01b0\u1eddng di\u1ec5n bi\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v\u00ed d\u1ee5 nh\u01b0 BuzzFeed, b\u1ea1n s\u1ebd nhanh ch\u00f3ng th\u1ea5t v\u1ecdng. Theo nh\u01b0 BuzzSumo, b\u00e0i b\u00e1o th\u00e0nh c\u00f4ng nh\u1ea5t c\u1ee7a BuzzFeed \u0111\u01b0\u1ee3c chia s\u1ebb 1,8 tri\u1ec7u l\u1ea7n tr\u00ean Facebook v\u00e0 nhi\u1ec1u h\u01a1n 50,000 l\u1ea7n tr\u00ean Twitter.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a r\u1eb1ng n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t cho c\u00f4ng ty c\u1ee7a b\u1ea1n nh\u01b0 \u0111\u00e3 t\u1eebng v\u1edbi BuzzFeed? T\u1ea5t nhi\u00ean l\u00e0 kh\u00f4ng! BuzzFeed c\u00f3 h\u01a1n 200 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m website m\u1ed7i th\u00e1ng. B\u1ea1n kh\u00f4ng th\u1ec3 so s\u00e1nh c\u00f4ng ty c\u1ee7a m\u00ecnh v\u1edbi BuzzFeed v\u00e0 c\u0169ng kh\u00f4ng n\u00ean th\u1eed l\u00e0m \u0111i\u1ec1u \u0111\u00f3. Thay v\u00ec t\u1eadp trung v\u00e0 nh\u1eefng b\u00e0i b\u00e1o \u0111\u1ee9ng \u0111\u1ea7u v\u1ec1 l\u01b0\u1ee3t xem c\u1ee7a BuzzFeed m\u1ed7i tu\u1ea7n (ho\u1eb7c b\u1ea5t c\u1ee9 trang web n\u00e0o b\u1ea1n th\u01b0\u1eddng xuy\u00ean \u0111\u1ecdc \u0111\u1ec3 l\u1ea5y c\u1ea3m h\u1ee9ng vi\u1ebft n\u1ed9i dung), h\u00e3y xem hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c n\u1ed9i dung hi\u1ec7n t\u1ea1i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u0103ng t\u1ea3i.<\/p>\n

\"Giao<\/p>\n

Giao di\u1ec7n website c\u1ee7a Buzzfeed<\/p>\n<\/div>\n

C\u00e1c s\u1ed1 li\u1ec7u chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 \u0111o \u0111\u1ebfm \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a n\u1ed9i dung. Tuy nhi\u00ean, ng\u00e0y c\u00e0ng nhi\u1ec1u \u0111\u1ecba ch\u1ec9 tr\u1ef1c tuy\u1ebfn \u0111\u00e3 kh\u00f3a API (Application Programming Ierface), d\u1eef li\u1ec7u n\u00e0y \u0111ang ng\u00e0y m\u1ed9t tr\u1edf n\u00ean k\u00e9m ch\u00ednh x\u00e1c. \u0110\u1ec3 kh\u1eafc ph\u1ee5c t\u00ecnh tr\u1ea1ng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u th\u1ed1ng k\u1ebf c\u1ee7a website. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c d\u1eef li\u1ec7u t\u01b0\u01a1ng t\u1ef1 t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 th\u1ed1ng k\u00ea web kh\u00e1c t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Google Analytics.<\/p>\n

\"S\u1eed<\/p>\n

T\u1edbi Behavior > Site Content > All Pages<\/p>\n<\/div>\n

T\u1eeb \u0111\u00e2y, l\u1ecdc c\u00e1c d\u1eef li\u1ec7u c\u00f3 li\u00ean quan t\u1edbi c\u00e1c th\u01b0 m\u1ee5c con c\u1ee7a website nh\u01b0 l\u00e0 blog. C\u00e1c k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y theo th\u1ee9 t\u1ef1 ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m m\u1ed7i trang con nhi\u1ec1u nh\u1ea5t t\u1edbi \u00edt nh\u1ea5t. Ch\u00fa \u00fd t\u1edbi c\u00e1c trang \u0111\u1ee9ng \u0111\u1ea7u b\u1edfi b\u1ea1n r\u00f5 r\u00e0ng \u0111ang l\u00e0m \u0111\u00fang.<\/p>\n

Tuy nhi\u00ean, l\u01b0\u1ee3t gh\u00e9 th\u0103m trang kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3 s\u1ed1 li\u1ec7u b\u1ea1n c\u1ea7n. Th\u1ed1ng k\u00ea l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 n\u00f3i r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft. H\u00e3y xem th\u1eddi gian trung b\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng d\u00e0nh m\u1ed7i l\u1ea7n \u0111\u1ecdc b\u00e0i. H\u1ecd c\u00e0ng d\u00e0nh nhi\u1ec1u th\u1eddi gian c\u00e0ng ch\u1ee9ng t\u1ecf n\u1ed9i dung c\u1ee7a b\u1ea1n khi\u1ebfn kh\u00e1ch h\u00e0ng quan t\u00e2m. C\u00e1c b\u00e0i vi\u1ebft c\u00f3 l\u01b0\u1ee3t xem cao v\u00e0 thu h\u00fat nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c ch\u00ednh l\u00e0 nh\u1eefng n\u1ed9i dung kh\u00e1ch h\u00e0ng mu\u1ed1n b\u1ea1n s\u1ea3n xu\u1ea5t nhi\u1ec1u h\u01a1n.<\/p>\n

Ki\u1ec3m so\u00e1t b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i v\u00e0 ch\u1ec9nh s\u1eeda<\/h2>\n

B\u1ea1n lu\u00f4n lu\u00f4n n\u00ean r\u00e0 so\u00e1t th\u1eadt k\u0129 n\u1ed9i dung tr\u01b0\u1edbc khi \u0111\u0103ng t\u1ea3i. M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u00f3 l\u00e0 b\u1ea1n h\u00e3y chuy\u1ec3n b\u00e0i vi\u1ebft cho m\u1ed9t ng\u01b0\u1eddi kh\u00e1c c\u00f3 chuy\u00ean m\u00f4n \u0111\u1ec3 h\u1ecd so\u00e1t l\u1ed7i gi\u00fap b\u1ea1n b\u1edfi ch\u00fang ta th\u01b0\u1eddng kh\u00f4ng bao qu\u00e1t h\u1ebft \u0111\u01b0\u1ee3c c\u00e1c l\u1ed7i nh\u1ecf trong b\u00e0i vi\u1ebft c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n

Tuy nhi\u00ean, n\u1ebfu b\u1ea1n \u0111\u01b0a b\u00e0i vi\u1ebft cho 10 ng\u01b0\u1eddi nh\u1eadn x\u00e9t, ch\u1ec9nh s\u1eeda v\u00e0 b\u1ea1n ch\u1ea5p nh\u1eadn nh\u1eefng thay \u0111\u1ed5i \u0111\u00f3, b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 \u0111ang \u0111i theo h\u01b0\u1edbng kh\u00e1c v\u1edbi c\u00e1ch x\u00e2y d\u1ef1ng n\u1ed9i dung ban \u0111\u1ea7u. B\u1ea1n \u0111ang ph\u00ed ph\u1ea1m th\u1eddi gian v\u00e0o nh\u1eefng th\u1ee9 c\u00f3 t\u00e1c \u0111\u1ed9ng v\u00f4 c\u00f9ng nh\u1ecf l\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 b\u00e0i vi\u1ebft h\u01b0\u1edbng t\u1edbi. B\u1ea1n th\u1eadm ch\u00ed c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng h\u1ee7y ho\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng ch\u00ednh b\u1ea3n th\u00e2n n\u1ed9i dung \u0111\u00f3. Qu\u00e1 nhi\u1ec1u thay \u0111\u1ed5i b\u1edfi qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi khi\u1ebfn th\u00f4ng \u0111i\u1ec7p ch\u00ednh ho\u00e0n to\u00e0n l\u1ec7ch l\u1ea1c.<\/p>\n

Nguy\u00ean t\u1eafc \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u01b0\u01a1ng t\u1ef1 l\u00ean c\u00e1c \u00fd t\u01b0\u1edfng v\u1ec1 n\u1ed9i dung. N\u1ebfu b\u1ea1n c\u1ea7n c\u1ea3 nh\u00f3m ph\u1ea3i t\u00e1n th\u00e0nh tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft tay v\u00e0o th\u1ef1c hi\u1ec7n m\u1ed9t \u00fd t\u01b0\u1edfng n\u00e0o \u0111\u00f3, b\u1ea1n s\u1ebd r\u1ea5t d\u1ec5 \u0111i \u0111\u1ebfn th\u1ea5t b\u1ea1i. B\u1ea1n s\u1ebd t\u1ea1o ra \u00edt n\u1ed9i dung h\u01a1n v\u00e0 nhi\u1ec1u \u00fd t\u01b0\u1edfng t\u1ed1t s\u1ebd b\u1ecb lo\u1ea1i b\u1ecf v\u00ec gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh hay tr\u01b0\u1edfng ph\u00f2ng quan h\u1ec7 kh\u00e1ch h\u00e0ng n\u00f3i kh\u00f4ng.<\/p>\n

H\u00e3y lo\u1ea1i b\u1ecf nh\u1eefng th\u1ee9 ngo\u00e0i l\u1ec1 v\u00e0 t\u1ea1o ra c\u00e1c b\u00e0i vi\u1ebft khi\u1ebfn kh\u00e1ch h\u00e0ng quan t\u00e2m, \u0111\u00f3 m\u1edbi l\u00e0 c\u00e1ch l\u00e0m content marketing hi\u1ec7u qu\u1ea3!<\/p>\n

Vi\u1ebft nh\u1eefng th\u1ee9 kh\u00e1ch h\u00e0ng quan t\u00e2m<\/h2>\n

Tr\u01b0\u1edbc khi b\u1ea1n vi\u1ebft nh\u1eefng th\u1ee9 kh\u00e1ch h\u00e0ng quan t\u00e2m, b\u1ea1n ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi: Kh\u00e1ch h\u00e0ng ng\u00e0y nay mong mu\u1ed1n \u0111i\u1ec1u g\u00ec?\u00a0Subiz kh\u00f4ng th\u1ec3 gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n \u0111ang h\u01b0\u1edbng t\u1edbi. Thay v\u00e0o \u0111\u00f3, Subiz \u0111em \u0111\u1ebfn cho b\u1ea1n c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi: N\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

S\u1eed d\u1ee5ng c\u00e1c kh\u1ea3o s\u00e1t ng\u1eafn \u0111\u1ec3 kh\u00edch l\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u01b0a ra suy ngh\u0129 c\u1ee7a h\u1ecd v\u1ec1 nh\u1eefng th\u00f4ng tin m\u00e0 website c\u00f2n \u0111ang thi\u1ebfu. \u0110\u1ea9y m\u1ea1nh vi\u1ec7c t\u1ea1o ra c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i tr\u00ean ph\u1ea7n b\u00ecnh lu\u1eadn c\u1ee7a blog hay tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Cu\u1ed1i c\u00f9ng, khi ai \u0111\u00f3 \u0111\u01b0a ra \u00fd ki\u1ebfn \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u1ed9i dung, h\u00e3y ch\u00fa \u00fd ghi ch\u00e9p l\u1ea1i.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1ea5t nhi\u1ec1u \u0111\u1ea7u vi\u1ec7c ph\u1ea3i l\u00e0m, nh\u01b0ng khi \u0111\u00e3 th\u1ea5u hi\u1ec3u v\u00e0 b\u1eaft tay v\u00e0o h\u00e0nh \u0111\u1ed9ng, b\u1ea1n s\u1ebd nh\u1eadn ra n\u00f3 r\u1ea5t d\u1ec5 d\u00e0ng. \u0110\u1eebng lo l\u1eafng v\u1ec1 c\u00e1c quy t\u1eafc hay qu\u00e1 tr\u00ecnh r\u01b0\u1eddm r\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft. S\u1ebd ch\u1eb3ng ph\u1ea3i l\u00e0 \u201ct\u1eadn th\u1ebf\u201d n\u1ebfu m\u1ed9t b\u00e0i vi\u1ebft n\u00e0o \u0111\u00f3 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch \u0111\u1eb7t ra ban \u0111\u1ea7u.<\/p>\n

H\u00e3y nh\u1edb r\u1eb1ng ch\u00fang ta kh\u00f4ng n\u00f3i v\u1ec1 1 d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u tr\u1ecb gi\u00e1 100 tri\u1ec7u hay m\u1ed9t c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c l\u00ean t\u1edbi n\u1eeda t\u1ec9 \u0111\u1ed3ng. N\u1ed9i dung b\u1ea1n vi\u1ebft ra c\u1ea7n ph\u1ea3i h\u1eefu \u00edch v\u00e0 h\u01b0\u1edbng \u0111\u00fang insight kh\u00e1ch h\u00e0ng nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng quan t\u00e2m v\u00e0\u00a0c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa.<\/p>\n

\u0110i\u1ec1u cu\u1ed1i c\u00f9ng, ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng trong t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh h\u00e0ng \u0111\u1ec1u c\u00f3 m\u1ed9t t\u00ecnh y\u00eau nh\u1ea5t \u0111\u1ecbnh. H\u1ecd d\u00e0nh t\u00ecnh y\u00eau cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u1ecd c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng \u0111\u01b0\u1ee3c. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 \u0111\u1ed3ng th\u1eddi ph\u1ea3i c\u00f3 c\u00e1 t\u00ednh ri\u00eang\u00a0v\u00e0 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 g\u1eafn b\u00f3 kh\u0103ng kh\u00edt. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao nh\u1eefng c\u00f4ng ty tr\u1ebb v\u00e0 s\u00e1ng t\u1ea1o th\u01b0\u1eddng g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1edfi h\u1ecd lu\u00f4n h\u00e0o h\u1ee9ng chinh ph\u1ee5c tr\u00e1i tim kh\u00e1ch h\u00e0ng.<\/p>\n

Theo t\u1ea1p ch\u00ed Forbes, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111ang m\u1ea5t th\u1ecb ph\u1ea7n \u1edf ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n kh\u00fac b\u00e1n l\u1ebb trong 5 n\u0103m g\u1ea7n \u0111\u00e2y c\u0169ng nh\u01b0 doanh s\u1ed1 v\u00e0o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u1ed5i. Nguy\u00ean nh\u00e2n n\u1eb1m \u1edf vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng c\u00f2n mu\u1ed1n h\u1ee3p t\u00e1c c\u00f9ng c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn nh\u01b0ng l\u1ea1i thi\u1ebfu t\u00ednh c\u00e1 nh\u00e2n, kh\u00f4ng g\u00e2y \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n, g\u1ea7n g\u0169i v\u00e0 hi\u1ec7n l\u00ean nh\u01b0 l\u00e0 1 con ng\u01b0\u1eddi v\u1edbi \u0111\u1ea7y \u0111\u1ee7 t\u00ednh c\u00e1ch. H\u1ecd mu\u1ed1n t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi th\u1ef1c, vi\u1ec7c th\u1ef1c.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi n\u1ed9i dung b\u1ea1n \u0111\u0103ng t\u1ea3i? N\u1ebfu b\u1ea1n d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian c\u1ed1 g\u1eafng khi\u1ebfn n\u1ed9i dung tr\u1edf n\u00ean \u0111\u00fang \u0111\u1eafn v\u00e0 ho\u00e0n h\u1ea3o \u201ckh\u00f4ng t\u00ec v\u1ebft\u201d, b\u1ea1n c\u00f3 th\u1ec3 m\u1ea5t \u0111i \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t g\u00e2y th\u00fa v\u1ecb: t\u00ednh ch\u00e2n th\u1ef1c.<\/p>\n

Kh\u00e1ch h\u00e0ng quan t\u00e2m\u00a0\u0111i\u1ec1u g\u00ec? H\u1ecd mu\u1ed1n b\u1ea1n tr\u1edf n\u00ean \u201cth\u1ef1c\u201d nh\u01b0 m\u1ed9t con ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng: c\u00f3 c\u1ea3 m\u1eb7t t\u1ed1t l\u1eabn x\u1ea5u, t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd theo c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3. \u0110\u00f3 l\u00e0 chi\u1ebfc ch\u00eca kh\u00f3a c\u1ee7a v\u1ea5n \u0111\u1ec1: \u0110\u1ec3 l\u00e0m content marketing hi\u1ec7u qu\u1ea3, h\u00e3y ng\u1eebng ch\u00fa tr\u1ecdng qu\u00e1 m\u1ee9c v\u1ec1 vi\u1ec7c t\u1ea1o ra nh\u1eefng n\u1ed9i dung l\u00fd t\u01b0\u1edfng, thay v\u00e0o \u0111\u00f3, l\u00e0 ch\u00ednh b\u1ea1n. Vi\u1ebft theo\u00a0b\u1ea3n n\u0103ng th\u00fac \u0111\u1ea9y, c\u00f3 s\u1eb5n trong tr\u00e1i tim thay cho\u00a0nh\u1eefng g\u00ec t\u01b0\u01a1ng th\u00edch\u00a0ho\u00e0n h\u1ea3o v\u1edbi h\u00ecnh \u1ea3nh hay m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 ch\u1ea1y theo xu h\u01b0\u1edbng. N\u1ebfu b\u1ea1n c\u1ed1 g\u1eafng b\u1eaft k\u1ecbp xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i, kh\u1ea3 n\u0103ng l\u1edbn l\u00e0 b\u1ea1n s\u1ebd qu\u00e1 ch\u1eadm tr\u1ec5 v\u00e0 tr\u1edf th\u00e0nh k\u1ebb \u0111\u1ebfn sau trong cu\u1ed9c \u0111ua chinh ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/p>\n

Theo Content Marketing Institute<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

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  • Thi\u1ebft l\u1eadp v\u0103n h\u00f3a l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m trong doanh nghi\u1ec7p<\/em><\/li>\n
  • Mu\u1ed1n marketing tr\u1ef1c tuy\u1ebfn th\u1ea5t b\u1ea1i, h\u00e3y ti\u1ebfp t\u1ee5c s\u1ea3n xu\u1ea5t nh\u1eefng content d\u01b0\u1edbi \u0111\u00e2y<\/em><\/li>\n
  • C\u00e1ch vi\u1ebft m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m gi\u00fap b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    T\u1eadp trung s\u1ea3n xu\u1ea5t n\u1ed9i dung ho\u00e0n h\u1ea3o, b\u1eaft k\u1ecbp xu h\u01b0\u1edbng l\u00e0 \u0111i\u1ec1u m\u00e0 r\u1ea5t nhi\u1ec1u c\u00f4ng ty \u0111ang h\u01b0\u1edbng t\u1edbi trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n marketing t\u1ed5ng th\u1ec3. Tuy nhi\u00ean, vi\u1ec7c l\u00e0m n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111em \u0111\u1ebfn hi\u1ec7u qu\u1ea3. Content marketing hi\u1ec7u qu\u1ea3 l\u00e0 vi\u1ec7c t\u1ea1o n\u00ean nh\u1eefng n\u1ed9i dung […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55742"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55742"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55742\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}