{"id":55767,"date":"2023-12-20T15:43:39","date_gmt":"2023-12-20T08:43:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/san-xuat-noi-dung-dai-co-phai-la-tot.html"},"modified":"2023-12-20T15:43:39","modified_gmt":"2023-12-20T08:43:39","slug":"san-xuat-noi-dung-dai-co-phai-la-tot","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/san-xuat-noi-dung-dai-co-phai-la-tot.html","title":{"rendered":"S\u1ea3n xu\u1ea5t n\u1ed9i dung d\u00e0i c\u00f3 ph\u1ea3i l\u00e0 t\u1ed1t?"},"content":{"rendered":"
N\u1ed9i dung tr\u1ef1c tuy\u1ebfn lu\u00f4n \u0111\u00f2i h\u00f2i s\u1ef1 c\u00e2n \u0111\u1ed1i. Trong su\u1ed1t m\u1ed9t th\u1eddi gian d\u00e0i, c\u00e1c chuy\u00ean gia SEO ch\u1ec9 ra r\u1eb1ng Google \u01b0a chu\u1ed9ng nh\u1eefng n\u1ed9i dung d\u00e0i h\u01a1n l\u00e0 n\u1ed9i dung ng\u1eafn. \u0110\u1ed1i v\u1edbi \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n, n\u1ed9i dung d\u00e0i kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u1ea7n thi\u1ebft.<\/p>\n

V\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi vi\u1ebft n\u1ed9i dung tr\u1ef1c tuy\u1ebfn, b\u1ea1n c\u1ea7n h\u1ecdc c\u00e1ch c\u00e2n \u0111\u1ed1i. Vi\u1ebft qu\u00e1 ng\u1eafn, n\u1ed9i dung s\u1ebd kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao. B\u00e0i vi\u1ebft qu\u00e1 d\u00e0i l\u1ea1i kh\u00f4ng khi\u1ebfn \u0111\u1ed9c gi\u1ea3 c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa. \u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 kh\u00f3 gi\u1ea3i quy\u1ebft, tuy nhi\u00ean Google \u0111\u00e3 nh\u1eadn ra r\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng t\u1eeb v\u00e0 m\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng d\u1ef1 \u0111o\u00e1n s\u1ef1 t\u01b0\u01a1ng th\u00edch t\u1ed1t nh\u1ea5t. M\u1ecdi ng\u01b0\u1eddi quan t\u00e2m v\u1ec1 tr\u1ea3i nghi\u1ec7m t\u1ea1i website c\u1ee7a h\u1ecd thay v\u00ec s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a. Do \u0111\u00f3, Google t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Trong b\u1ea3n b\u00e1o c\u00e1o c\u1ee7a Moz v\u1ec1 nh\u1eefng nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi th\u1ee9 h\u1ea1ng kh\u00f4ng li\u00ean quan t\u1edbi t\u1eeb kh\u00f3a, c\u00f3 t\u1edbi 4 trong s\u1ed1 10 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u li\u00ean quan t\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i vi\u1ebft nh\u1eefng n\u1ed9i dung tr\u1ef1c tuy\u1ebfn chuy\u00ean s\u00e2u v\u00e0 d\u00e0y \u0111\u1eb7c t\u1eeb kh\u00f3a n\u1eefa. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1ed1i \u01b0u h\u00f3a \u0111\u1ed9 d\u00e0i n\u1ed9i dung ph\u1ee5c v\u1ee5 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n bi\u1ebft kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00f3 bao nhi\u00eau n\u1ed9i dung tr\u1ef1c tuy\u1ebfn tr\u00ean trang web c\u1ee7a b\u1ea1n. H\u00e3y nh\u00ecn v\u00e0o c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m nghi\u1ec7m n\u1ed9i dung \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3.<\/p>\n

D\u00e0i h\u01a1n l\u00e0 t\u1ed1t h\u01a1n?<\/h2>\n

Do Google \u0111\u00e3 \u01b0u ti\u00ean n\u1ed9i dung d\u00e0i r\u1ea5t l\u00e2u, ph\u1ea7n l\u1edbn c\u00f4ng ty v\u00e0 c\u00e1c trang blog d\u00e0nh h\u00e0ng n\u0103m tr\u1eddi \u0111\u1ec3 cho ra \u0111\u1eddi nh\u1eefng n\u1ed9i dung d\u00e0i. Th\u00f4ng th\u01b0\u1eddng, d\u1ea1ng n\u1ed9i dung n\u00e0y c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 th\u01b0\u1eddng truy\u1ec1n t\u1ea3i nhi\u1ec1u gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc. Tuy nhi\u00ean, n\u1ed9i dung tr\u1ef1c tuy\u1ebfn d\u00e0i h\u01a1n c\u00f3 th\u1ef1c s\u1ef1 t\u1ed1t h\u01a1n?<\/p>\n

\u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 trang, \u0111i\u1ec1u n\u00e0y l\u00e0 \u0111\u00fang. Th\u1ebf nh\u01b0ng, s\u1ef1 th\u1ef1c l\u00e0 \u0111\u1ed9c gi\u1ea3 th\u01b0\u1eddng hi\u1ebfm khi \u0111\u1ecdc t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 tr\u00ean trang web ngay c\u1ea3 khi h\u1ecd c\u00f3 m\u1ed1i quan t\u00e2m l\u1edbn v\u1ec1 n\u1ed9i dung. Ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng theo c\u00e1ch gi\u1ed1ng nhau tr\u00ean th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn. Tr\u00ean th\u1ef1c t\u1ebf, Chartbeat \u0111\u00e3 ti\u1ebfn h\u00e0nh m\u1ed9t nghi\u00ean c\u1ee9u \u0111\u1ec3 xem m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng t\u00ecm hi\u1ec3u s\u00e2u \u0111\u1ebfn \u0111\u00e2u trong m\u1ed9t b\u00e0i blog \u0111i\u1ec3n h\u00ecnh. K\u1ebft qu\u1ea3, m\u1ed9t ng\u01b0\u1eddi d\u00f9ng trung b\u00ecnh c\u1ee7a b\u1ea1n s\u1ebd ch\u1ec9 \u0111\u1ecdc m\u1ed9t n\u1eeda b\u00e0i blog:<\/p>\n

\"Ph\u1ea7n<\/p>\n

Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 \u0111\u1ecdc kho\u1ea3ng 50% n\u1ed9i dung b\u00e0i vi\u1ebft<\/p>\n<\/div>\n

Trong khi b\u1ea1n vi\u1ebft m\u1ed9t b\u00e0i blog chuy\u00ean s\u00e2u d\u00e0i 8000 t\u1eeb v\u1ec1 t\u00e2m l\u00fd h\u1ecdc \u0111\u1eb1ng sau viral video c\u1ee7a \u0110i\u1ec7n M\u00e1y Xanh th\u00ec ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi s\u1ebd kh\u00f4ng \u0111\u1ecdc to\u00e0n b\u1ed9 b\u00e0i vi\u1ebft. H\u1ecd s\u1ebd nhanh ch\u00f3ng b\u1ecf cu\u1ed9c tr\u01b0\u1edbc khi \u0111\u1ebfn ph\u1ea7n k\u1ebft \u0111\u1ea7y h\u1ea5p d\u1eabn m\u00e0 b\u1ea1n v\u00f4 c\u00f9ng t\u00e2m \u0111\u1eafc. B\u00e0i vi\u1ebft c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao, nh\u01b0ng n\u1ebfu m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng ho\u00e0n thanh vi\u1ec7c \u0111\u1ecdc n\u00f3 th\u00ec li\u1ec7u b\u00e0i vi\u1ebft c\u00f3 gi\u00fap \u00edch g\u00ec cho vi\u1ec7c kinh doanh hay kh\u00f4ng? \u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111em ra \u201cm\u1ed5 x\u1ebb\u201d \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng c\u00f4ng ty l\u1ef1a ch\u1ecdn ph\u00e1t tri\u1ec3n n\u1ed9i dung tr\u1ef1c tuy\u1ebfn tr\u00ean website.<\/p>\n

\u00dd t\u01b0\u1edfng n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang cho landing page. Internet ng\u00e0y nay \u0111ang ng\u1eadp tr\u00e0n c\u00e1c trang nh\u01b0 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

\"C\u00e1c<\/p>\n

L\u01b0\u1ee3ng n\u1ed9i dung quen thu\u1ed9c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p \u0111\u1ea7y r\u1eaby tr\u00ean m\u1ea1ng<\/p>\n<\/div>\n

Nh\u1eefng trang d\u1ea1ng n\u00e0y th\u01b0\u1eddng ch\u1ee9a nhi\u1ec1u n\u1ed9i dung t\u1ed1t, nh\u01b0ng t\u1ea5t c\u1ea3 nh\u1eefng n\u1ed9i dung t\u1ed1t n\u00e0y l\u1ea1i kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed9 d\u00e0i trang. Th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ea7n c\u00f3 th\u1ec3 bao g\u1ed3m trong trang, nh\u01b0ng n\u1ebfu h\u1ecd kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y, h\u1ecd s\u1ebd kh\u00f4ng c\u00f3 m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t. \u0110\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i vi\u1ebft th\u1eadt nhi\u1ec1u n\u1ed9i dung tr\u1ef1c tuy\u1ebfn. T\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, vi\u1ebft nhi\u1ec1u h\u01a1n c\u00f3 th\u1ec3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi \u0111\u1ecdc \u00edt h\u01a1n v\u00e0 do \u0111\u00f3, t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u00edt h\u01a1n. Tuy nhi\u00ean, l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u1ed9 d\u00e0i n\u1ed9i dung th\u1ebf n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng? \u0110\u1ec3 tr\u1ea3 l\u1eddi \u0111i\u1ec1u n\u00e0y, b\u1ea1n s\u1ebd c\u1ea7n ti\u1ebfn h\u00e0nh m\u1ed9t th\u1eed nghi\u1ec7m \u0111\u01a1n gi\u1ea3n.<\/p>\n

Th\u1eed nghi\u1ec7m \u0111\u1ed9 d\u00e0i n\u1ed9i dung tr\u1ef1c tuy\u1ebfn kh\u00e1c nhau<\/h2>\n

Khi \u0111\u1ed1i m\u1eb7t v\u1edbi v\u1ea5n \u0111\u1ec1 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, r\u1ea5t nhi\u1ec1u c\u00f4ng ty t\u1eadp trung v\u00e0o nh\u1eefng nh\u00e2n t\u1ed1 c\u1ee7a trang ch\u00ednh nh\u01b0 ti\u00eau \u0111\u1ec1, \u1ea3nh minh h\u1ecda, bi\u1ec3u m\u1eabu hay n\u00fat CTA. \u0110\u1ed9 d\u00e0i n\u1ed9i dung th\u01b0\u1eddng \u0111\u1ee9ng cu\u1ed1i trong danh s\u00e1ch n\u00e0y m\u00e0 v\u1edbi t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u00ecnh, \u0111\u00e1ng l\u1ebd \u0111\u1ed9 d\u00e0i n\u1ed9i dung l\u00e0 ph\u1ea7n ch\u00ednh c\u1ee7a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t trang blog th\u01b0\u1eddng xuy\u00ean ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

H\u00e3y xem v\u00ed d\u1ee5 t\u1eeb trang OURrescue trong qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u \u0111\u1ecba ch\u1ec9 website. OURrescue l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c \u0111i kh\u1eafp th\u1ebf gi\u1edbi \u0111\u1ec3 gi\u1ea3i c\u1ee9u tr\u1ebb em kh\u1ecfi n\u1ea1n bu\u00f4n ng\u01b0\u1eddi. Do \u0111\u00f3, s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i kh\u00f3 \u0111\u1ec3 trang web \u0111\u1ee9ng \u0111\u1ea7u\u00a0trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. \u0110\u1ec3 g\u00e2y qu\u1ef9 cho nh\u1eefng cu\u1ed9c gi\u1ea3i c\u1ee9u, OURrescue tri\u1ec3n khai m\u1ed9t blog th\u1ea3o lu\u1eadn chi ti\u1ebft v\u1ec1 ngh\u0129a v\u1ee5 c\u1ee7a h\u1ecd. M\u1ed7i b\u00e0i blog k\u1ebft th\u00fac v\u1edbi l\u1eddi k\u00eau g\u1ecdi quy\u00ean g\u00f3p nh\u1eb1m gi\u00fap g\u00e2y qu\u1ef9 cho nh\u1eefng n\u1ed7 l\u1ef1c gi\u1ea3i c\u1ee9u n\u1ea1n nh\u00e2n trong t\u01b0\u01a1ng lai.<\/p>\n

OURrescue th\u01b0\u1eddng cho ra \u0111\u1eddi c\u00e1c b\u00e0i v\u1edbi \u0111\u1ed9 d\u00e0i t\u1ed1i thi\u1ec3u 1500 t\u1eeb v\u00e0 c\u1ef1c k\u1ef3 chi ti\u1ebft. Blog n\u00e0y \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng quy\u00ean g\u00f3p kh\u00e1 t\u1ed1t, tuy nhi\u00ean ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i Chris Dayley b\u1eaft \u0111\u1ea7u t\u1ef1 h\u1ecfi v\u1ec1 \u0111\u1ed9 d\u00e0i n\u1ed9i dung tr\u1ef1c tuy\u1ebfn m\u00e0 h\u1ecd \u0111\u0103ng t\u1ea3i. H\u1ecd c\u00f3 \u0111ang vi\u1ebft qu\u00e1 nhi\u1ec1u hay kh\u00f4ng? Ho\u1eb7c qu\u00e1 \u00edt? OURrescue c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u1ed7 tr\u1ee3 h\u01a1n n\u1ebfu thay \u0111\u1ed5i \u0111\u1ed9 d\u00e0i n\u1ed9i dung kh\u00f4ng? \u0110\u1ec3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y, Chris y\u00eau c\u1ea7u OURrescue vi\u1ebft c\u00e1c phi\u00ean b\u1ea3n ng\u1eafn, d\u00e0i v\u00e0 trung b\u00ecnh c\u1ee7a m\u1ed9t v\u00e0i b\u00e0i. Sau \u0111\u00f3, h\u1ecd s\u1eed d\u1ee5ng trang Optimizely \u0111\u1ec3 ki\u1ec3m tra l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a t\u1eebng b\u00e0i kh\u00e1c nhau ra sao. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 Chartbeat, h\u1ecd nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng \u201cl\u0103n chu\u1ed9t\u201d xa t\u1edbi \u0111\u00e2u trong m\u1ed7i b\u00e0i \u0111\u0103ng, th\u1eddi gian tr\u00ean trang v\u00e0 l\u01b0\u1ee3ng quy\u00ean g\u00f3p thu th\u1eadp \u0111\u01b0\u1ee3c cho m\u1ed7i phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a b\u00e0i vi\u1ebft.<\/p>\n

Tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, k\u1ebft qu\u1ea3 \u0111\u00fang nh\u01b0 d\u1ef1 \u0111o\u00e1n (h\u1ecd ki\u1ec3m tra nhi\u1ec1u b\u00e0i vi\u1ebft kh\u00e1c nhau nh\u01b0ng \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a s\u1ed1 li\u1ec7u, h\u1ecd ch\u1ec9 \u0111\u01b0a ra nh\u1eefng s\u1ef1 kh\u00e1c bi\u1ec7t trong 1 b\u00e0i):<\/p>\n

\"N\u1ed9i<\/p>\n

D\u00e0i c\u00f3 ph\u1ea3i l\u00e0 t\u1ed1t?<\/p>\n<\/div>\n

B\u00e0i vi\u1ebft c\u00e0ng d\u00e0i, m\u1ecdi ng\u01b0\u1eddi c\u00e0ng d\u00e0nh th\u1eddi gian nhi\u1ec1u h\u01a1n tr\u00ean trang. \u0110i\u1ec1u n\u00e0y r\u1ea5t d\u1ec5 hi\u1ec3u b\u1edfi b\u00e0i vi\u1ebft d\u00e0i \u0111\u00f2i h\u1ecfi nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 \u0111\u1ecdc. Tuy nhi\u00ean, nh\u1eefng b\u00e0i vi\u1ebft c\u00f3 \u0111\u1ed9 d\u00e0i trung b\u00ecnh l\u1ea1i c\u00f3 t\u1ec9 l\u1ec7 ho\u00e0n th\u00e0nh cao nh\u1ea5t. Trong khi ng\u01b0\u1eddi \u0111\u1ecdc d\u00e0nh th\u1eddi gian nhi\u1ec1u h\u01a1n cho phi\u00ean b\u1ea3n d\u00e0i nh\u1ea5t c\u1ee7a b\u00e0i vi\u1ebft th\u00ec \u0111a ph\u1ea7n l\u1ea1i th\u1ef1c s\u1ef1 ho\u00e0n th\u00e0nh vi\u1ec7c \u0111\u1ecdc b\u00e0i v\u00e0 nh\u00ecn th\u1ea5y CTA k\u00eau g\u1ecdi quy\u00ean g\u00f3p \u1edf phi\u00ean b\u1ea3n c\u00f3 \u0111\u1ed9 d\u00e0i trung b\u00ecnh.<\/p>\n

M\u1ecdi th\u1ee9 th\u1eadm ch\u00ed c\u00f2n th\u00fa v\u1ecb h\u01a1n khi nh\u00ecn v\u00e0o s\u1ed1 li\u1ec7u \u1edf ng\u01b0\u1eddi d\u00f9ng phi\u00ean b\u1ea3n di \u0111\u1ed9ng:<\/p>\n

\"Hi\u1ec7u<\/p>\n

Th\u1ed1ng k\u00ea hi\u1ec7u qu\u1ea3 n\u1ed9i dung d\u1ef1a v\u00e0o \u0111\u1ed9 d\u00e0i tr\u00ean phi\u00ean b\u1ea3n di \u0111\u1ed9ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi b\u1ea3n c\u1ed1 \u0111\u1ecbnh \u0111\u1ec3 b\u00e0n<\/p>\n<\/div>\n

Tr\u00ean di \u0111\u1ed9ng (n\u01a1i m\u00e0 ph\u1ea7n l\u1edbn th\u1eddi gian tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c ti\u00eau t\u1ed1n trong ng\u00e0y), nh\u1eefng b\u00e0i \u0111\u0103ng d\u00e0i nh\u1ea5t cho th\u1ea5y m\u1ecdi ng\u01b0\u1eddi d\u00e0nh \u00edt th\u1eddi gian tr\u00ean trang nh\u1ea5t. B\u00e0i vi\u1ebft c\u00f3 \u0111\u1ed9 d\u00e0i trung b\u00ecnh k\u00e9o ng\u01b0\u1eddi \u0111\u1ecdc \u1edf l\u1ea1i l\u00e2u h\u01a1n c\u1ea3. Tuy nhi\u00ean, phi\u00ean b\u1ea3n ng\u1eafn nh\u1ea5t l\u1ea1i c\u00f3 t\u1ec9 l\u1ec7 ho\u00e0n th\u00e0nh cao nh\u1ea5t \u2013 g\u1ea7n g\u1ea5p \u0111\u00f4i so v\u1edbi phi\u00ean b\u1ea3n d\u00e0i nh\u1ea5t.<\/p>\n

Nh\u1eefng con s\u1ed1 th\u1ed1ng k\u00ea n\u00e0y r\u1ea5t th\u00fa v\u1ecb nh\u01b0ng ch\u01b0a th\u1ef1c s\u1ef1 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u1ea5t: \u0111\u1ed9 d\u00e0i n\u1ed9i dung tr\u1ef1c tuy\u1ebfn th\u1ebf n\u00e0o s\u1ebd cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t? Ho\u1eb7c, \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho m\u1ee5c \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p th\u00ec phi\u00ean b\u1ea3n n\u1ed9i dung n\u00e0o s\u1ebd t\u1ea1o ra nhi\u1ec1u quy\u00ean g\u00f3p h\u01a1n c\u1ea3? \u0110\u1ed9 d\u00e0i \u201cth\u1eafng cu\u1ed9c\u201d c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa phi\u00ean b\u1ea3n m\u00e1y t\u00ednh c\u1ed1 \u0111\u1ecbnh v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng:<\/p>\n

\"\u0110\u1ed9<\/p>\n

\u0110\u1ed9 d\u00e0i t\u1ed1i \u01b0u cho b\u1ea3n di \u0111\u1ed9ng kh\u00e1c b\u1ea3n \u0111\u1ec3 b\u00e0n<\/p>\n<\/div>\n

So s\u00e1nh v\u1edbi phi\u00ean b\u1ea3n d\u00e0i nh\u1ea5t c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft, phi\u00ean b\u1ea3n ng\u1eafn nh\u1ea5t thu \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n 80% tr\u00ean di \u0111\u1ed9ng v\u00e0 phi\u00ean b\u1ea3n c\u00f3 \u0111\u1ed9 d\u00e0i trung b\u00ecnh t\u0103ng g\u1ea7n 30% tr\u00ean thi\u1ebft b\u1ecb \u0111\u1ec3 b\u00e0n.<\/p>\n

V\u1eady, n\u1ed9i dung d\u00e0i h\u01a1n c\u00f3 ph\u1ea3i t\u1ed1t h\u01a1n \u0111\u1ed1i v\u1edbi OURrescue? R\u00f5 r\u00e0ng l\u00e0 kh\u00f4ng!<\/p>\n

\u0110i\u1ec1u khi\u1ebfn s\u1ed1 li\u1ec7u th\u00fa v\u1ecb h\u01a1n c\u1ea3 l\u00e0 th\u1ef1c t\u1ebf, th\u1eddi gian tr\u00ean trang kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 d\u1ef1 b\u00e1o t\u1ed1t nh\u1ea5t v\u1ec1 s\u1ed1 ti\u1ec1n quy\u00ean g\u00f3p. T\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh vi\u1ec7c \u0111\u1ecdc m\u1edbi l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. V\u1edbi CTA \u0111\u1eb7t \u1edf cu\u1ed1i b\u00e0i vi\u1ebft, n\u1ebfu m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng \u0111\u1ecdc \u0111\u1ebfn cu\u1ed1i, h\u1ecd s\u1ebd kh\u00f4ng nh\u00ecn th\u1ea5y CTA, t\u1ee9c l\u00e0 h\u1ecd s\u1ebd kh\u00f4ng quy\u00ean g\u00f3p.<\/p>\n

Hi\u1ec7n t\u1ea1i, vi\u1ec7c th\u00eam m\u1ed9t CTA di \u0111\u1ed9ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y su\u1ed1t qu\u00e1 tr\u00ecnh \u0111\u1ecdc tr\u00ean trang kh\u00f4ng c\u00f2n l\u00e0 qu\u00e1 xa l\u1ea1, nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec3m ch\u00ednh c\u1ee7a cu\u1ed9c th\u1eed nghi\u1ec7m n\u00e0y. Do CTA \u0111\u01b0\u1ee3c \u0111\u1eb7t cu\u1ed1i b\u00e0i vi\u1ebft, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi ng\u01b0\u1eddi nh\u00ecn th\u1ea5y CTA \u0111\u00e3 c\u00f3 m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 \u0111\u1ecdc \u0111\u1ebfn cu\u1ed1i b\u00e0i.<\/p>\n

V\u1eady, \u0111i\u1ec1u g\u00ec quy\u1ebft \u0111\u1ecbnh t\u1edbi l\u01b0\u1ee3ng quy\u00ean g\u00f3p cho OURrescue? N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng b\u00e0i vi\u1ebft d\u00e0i nh\u1ea5t, \u0111\u00f3 l\u00e0 nh\u1eefng b\u00e0i vi\u1ebft \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t. Nh\u01b0 \u0111\u00e3 n\u00f3i, \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a ri\u00eang OURrescue. Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd kh\u00e1c bi\u1ec7t so v\u1edbi k\u1ebft qu\u1ea3 n\u00e0y, d\u0129 nhi\u00ean b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ef1 l\u00e0m m\u1ed9t th\u1eed nghi\u1ec7m nh\u1ecf t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 cho ra nh\u1eefng k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi c\u00f4ng ty. \u0110\u1eebng qu\u00ean ki\u1ec3m tra \u0111\u1ed9 d\u00e0i n\u1ed9i dung tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c.<\/p>\n

T\u1ea1m k\u1ebft<\/h2>\n

N\u1ed9i dung tr\u1ef1c tuy\u1ebfn d\u00e0i h\u01a1n c\u00f3 th\u1ef1c s\u1ef1 l\u00e0 t\u1ed1t h\u01a1n? Su\u1ed1t nhi\u1ec1u n\u0103m tr\u1eddi, n\u1ed9i dung d\u00e0i l\u00e0 c\u00e1ch t\u1ed1t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao tr\u00ean Google, nh\u01b0ng m\u1ecdi th\u1ee9 \u0111\u00e3 thay \u0111\u1ed5i. Nh\u1eefng ng\u00e0y n\u00e0y, c\u1ea3 Google v\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm n\u1ed9i dung cung c\u1ea5p tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a n\u1ed9i dung tr\u1ef1c tuy\u1ebfn c\u1ea7n c\u00f3 \u0111\u1ed9 d\u00e0i ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng. V\u00ec Google \u0111ang ti\u1ebfp t\u1ee5c t\u1eadp trung v\u00e0o cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u1ec3 c\u00e1c marketer tr\u1ef1c tuy\u1ebfn l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1.<\/p>\n

Theo\u00a0Kissmetrics<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • Mu\u1ed1n marketing tr\u1ef1c tuy\u1ebfn th\u1ea5t b\u1ea1i, h\u00e3y ti\u1ebfp t\u1ee5c s\u1ea3n xu\u1ea5t nh\u1eefng content d\u01b0\u1edbi \u0111\u00e2y<\/em><\/li>\n
  • C\u00f4ng th\u1ee9c \u0111\u1ec3 n\u01b0\u1edbng m\u1ed9t \u201cchi\u1ebfc b\u00e1nh\u201d blog tuy\u1ec7t h\u1ea3o<\/em><\/li>\n
  • T\u0103ng s\u1ee9c h\u00fat cho n\u1ed9i dung website \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    V\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi vi\u1ebft n\u1ed9i dung tr\u1ef1c tuy\u1ebfn, b\u1ea1n c\u1ea7n h\u1ecdc c\u00e1ch c\u00e2n \u0111\u1ed1i. Vi\u1ebft qu\u00e1 ng\u1eafn, n\u1ed9i dung s\u1ebd kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao. B\u00e0i vi\u1ebft qu\u00e1 d\u00e0i l\u1ea1i kh\u00f4ng khi\u1ebfn \u0111\u1ed9c gi\u1ea3 c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa. \u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 kh\u00f3 gi\u1ea3i quy\u1ebft, tuy nhi\u00ean Google \u0111\u00e3 nh\u1eadn ra r\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng t\u1eeb v\u00e0 m\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng d\u1ef1 \u0111o\u00e1n s\u1ef1 t\u01b0\u01a1ng th\u00edch t\u1ed1t nh\u1ea5t. M\u1ecdi ng\u01b0\u1eddi quan t\u00e2m v\u1ec1 tr\u1ea3i nghi\u1ec7m t\u1ea1i website c\u1ee7a h\u1ecd thay v\u00ec s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a. Do \u0111\u00f3, Google t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Trong b\u1ea3n b\u00e1o c\u00e1o c\u1ee7a Moz v\u1ec1 nh\u1eefng nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi th\u1ee9 h\u1ea1ng kh\u00f4ng li\u00ean quan t\u1edbi t\u1eeb kh\u00f3a, c\u00f3 t\u1edbi 4 trong s\u1ed1 10 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u li\u00ean quan t\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55767"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55767"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55767\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}