{"id":55773,"date":"2023-12-20T15:44:45","date_gmt":"2023-12-20T08:44:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/giu-chan-khach-hang-thanh-cong-de-tang-doanh-so.html"},"modified":"2023-12-20T15:44:45","modified_gmt":"2023-12-20T08:44:45","slug":"giu-chan-khach-hang-thanh-cong-de-tang-doanh-so","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/giu-chan-khach-hang-thanh-cong-de-tang-doanh-so.html","title":{"rendered":"Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng \u0111\u1ec3 t\u0103ng doanh s\u1ed1"},"content":{"rendered":"
Khi\u1ebfn kh\u00e1ch h\u00e0ng b\u00ecnh th\u01b0\u1eddng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng d\u1ec5 d\u00e0ng. Khi h\u00e0ng lo\u1ea1t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang \u0111e d\u1ecda th\u1ecb ph\u1ea7n c\u00f4ng ty m\u1ed7i ng\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nhanh ch\u00f3ng mua s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. L\u00fac n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i th\u00eam c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng cho s\u1ea3n ph\u1ea9m. Duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng l\u00e0 k\u1ebft qu\u1ea3 t\u1eeb d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed1t. T\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c \u0111\u1ed3ng nh\u1ea5t, b\u1ea1n s\u1ebd gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Ngo\u00e0i ra, n\u00ean c\u1ed1 g\u1eafng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua t\u00ednh c\u00e1 nh\u00e2n h\u00f3a v\u00e0 nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a l\u00f2ng trung th\u00e0nh \u0111\u1ec3 gi\u1eef s\u1ef1 ch\u00fa \u00fd. Ph\u1ec5u doanh s\u1ed1 s\u1ebd kh\u00f4ng ho\u00e0n thi\u1ec7n m\u00e0 kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. H\u00e3y tham kh\u1ea3o nh\u1eefng g\u1ee3i \u00fd d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

T\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn<\/h2>\n

M\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng: \u201c64% kh\u00e1ch h\u00e0ng cho r\u1eb1ng h\u1ecd c\u00f3 m\u1ed1i quan h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nh\u1edd v\u00e0o vi\u1ec7c chia s\u1ebb gi\u00e1 tr\u1ecb nh\u01b0 m\u1ed9t l\u00fd do c\u1ed1t l\u00f5i\u201d. Kh\u00e1ch h\u00e0ng lu\u00f4n mong mu\u1ed1n k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u01b0a th\u00edch c\u1ee7a h\u1ecd.<\/p>\n

S\u1ee9c h\u1ea5p d\u1eabn th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c l\u1eafng nghe kh\u00e1ch h\u00e0ng. H\u00e3y nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u h\u00e0nh vi \u0111\u1ec3 kh\u00e1m ph\u00e1 s\u1edf th\u00edch, th\u00e1i \u0111\u1ed9 v\u00e0 quan \u0111i\u1ec3m ng\u01b0\u1eddi mua. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin n\u00e0y, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ecfng v\u1ea5n c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ea1ng l\u01b0\u1edbi ph\u00e2n t\u00edch tr\u00ean website. \u201cXu h\u01b0\u1edbng mua s\u1eafm th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?\u201d c\u0169ng l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p. Sau \u0111\u00f3, ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing c\u00f3 \u00fd t\u01b0\u1edfng c\u1ed1t l\u00f5i \u0111\u1ee7 s\u1ee9c h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra n\u1ed9i dung \u0111\u1ec3 c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u0169ng nh\u01b0 cho h\u1ecd c\u01a1 h\u1ed9i tham gia m\u1ed7i ng\u00e0y.<\/p>\n

Khi \u0111\u1ed9i ng\u0169 kinh doanh \u0111ang x\u00e2y d\u1ef1ng \u0111\u1ed9ng c\u01a1 mua s\u1eafm cho nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i, h\u00e3y \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh ti\u00eau chu\u1ea9n s\u1ed1ng m\u1edbi. Phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o khi\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng trung th\u00e0nh kh\u00f4ng ch\u1ec9 mu\u1ed1n c\u00f3 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n mong \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, \u0111\u01b0\u1ee3c bao g\u1ed3m trong nh\u1eefng chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i hay tri \u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n

Beardbrand \u0111ang th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. C\u00f4ng ty d\u00e0nh ri\u00eang cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng \u01b0a ch\u1ea3i chu\u1ed1t \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t thu\u1eadt ng\u1eef l\u00e0 \u201cnh\u1eefng ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng c\u00f3 r\u00e2u ch\u1ed1n th\u1ecb th\u00e0nh\u201d (urban beardsman) \u0111\u1ec3 t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng mu\u1ed1n \u0111\u1ec3 nh\u1eefng ki\u1ec3u r\u00e2u truy\u1ec1n th\u1ed1ng gi\u1ed1ng v\u1edbi s\u1ed1 \u0111\u00f4ng. \u0110\u1ec9nh cao c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 khi th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng cao c\u1ea5p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u00e0n h\u1ea3o, kh\u00f4ng c\u00f3 r\u1eafc r\u1ed1i \u0111\u1ebfn t\u1eeb d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 c\u0169ng kh\u00f4ng c\u00f3 \u00e1p l\u1ef1c doanh s\u1ed1.<\/p>\n

\"Gi\u1eef<\/p>\n

BeardBrand l\u1ef1a ch\u1ecdn ch\u00ednh h\u00ecnh \u1ea3nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u0103ng t\u1ea3i m\u1ed7i ng\u00e0y<\/p>\n<\/div>\n

\u0110\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, h\u00e3y cho h\u1ecd l\u00fd do \u0111\u1ec3 \u1edf l\u1ea1i. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn ch\u00ednh l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u.<\/p>\n

Giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng<\/h2>\n

Giao ti\u1ebfp r\u1ea5t c\u1ea7n thi\u1ebft trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. H\u00e3y ph\u00e2n t\u00edch t\u00f4ng gi\u1ecdng v\u00e0 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u2013 nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi mua. S\u1ef1 thi\u1ebfu t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 g\u00e2y ra t\u1eeb vi\u1ec7c kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t trong th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c kh\u00f4ng c\u00f3 l\u1ee3i \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t (USP \u2013 Unique Selling Point). Ng\u01b0\u1eddi mua c\u1ea3m th\u1ea5y m\u01a1 h\u1ed3 v\u00e0 kh\u00f4ng th\u1ec3 li\u00ean t\u01b0\u1edfng t\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Nh\u00e2n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m m\u1edbi m\u1ebb v\u00e0 kh\u00e1c bi\u1ec7t. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng gi\u1ea5u k\u00edn nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n b\u1edfi vi\u1ec7c \u0111\u0103ng t\u1ea3i r\u1ed9ng r\u00e3i v\u1ec1 giai \u0111o\u1ea1n y\u1ebfu k\u00e9m s\u1ebd khi\u1ebfn h\u1ecd c\u00f3 v\u1ebb kh\u00f4ng \u0111\u00e1ng tin. Tuy nhi\u00ean, chia s\u1ebb v\u1ec1 nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n v\u00e0 c\u00e1ch b\u1ea1n v\u01b0\u1ee3t qua n\u00f3 s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u th\u00eam v\u1ec1 b\u1ea1n, k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n.<\/p>\n

Nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng 60% kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i k\u00eanh li\u00ean l\u1ea1c ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c h\u1ecd \u0111ang \u1edf \u0111\u00e2u v\u00e0 l\u00e0m g\u00ec. B\u1ea1n c\u00f3 \u0111ang s\u1eed d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c giao ti\u1ebfp \u01b0a th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng? Kh\u00e1ch h\u00e0ng trung th\u00e0nh r\u1ea5t c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi lu\u00f4n b\u1eadn r\u1ed9n v\u1edbi nh\u1eefng nhu c\u1ea7u c\u1ee7a cu\u1ed9c s\u1ed1ng. H\u00e3y h\u1ecfi h\u1ecd \u0111\u00e2u l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 g\u1eedi tin nh\u1eafn t\u1edbi h\u1ecd: email, tin nh\u1eafn \u0111i\u1ec7n tho\u1ea1i hay tin nh\u1eafn Facebook. B\u1ea1n c\u00e0ng cho h\u1ecd nhi\u1ec1u l\u1ef1a ch\u1ecdn th\u00ec h\u1ecd c\u00e0ng c\u00f3 th\u00eam c\u01a1 h\u1ed9i \u0111\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i.<\/p>\n

Nh\u1eadn bi\u1ebft kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean ph\u01b0\u01a1ng di\u1ec7n c\u00e1 nh\u00e2n v\u00e0 x\u00e1c \u0111\u1ecbnh xem b\u1ea1n c\u00f3 \u0111ang s\u1eed d\u1ee5ng c\u00e1ch th\u1ee9c giao ti\u1ebfp \u0111\u00fang hay kh\u00f4ng.<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a<\/h2>\n

C\u00e1 nh\u00e2n h\u00f3a l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean marketing. Kh\u00f4ng c\u00f3 y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n h\u00f3a, c\u00f4ng ty s\u1ebd nhanh ch\u00f3ng \u0111i v\u00e0o l\u1ed1i m\u00f2n b\u1edfi \u0111\u1ed1i x\u1eed v\u1edbi m\u1ecdi kh\u00e1ch h\u00e0ng theo c\u00e1ch gi\u1ed1ng nhau.<\/p>\n

C\u00e1c nghi\u00ean c\u1ee9u x\u00e1c nh\u1eadn r\u1eb1ng c\u00f3 \u0111\u1ebfn 74% kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng h\u00e0i l\u00f2ng khi n\u1ed9i dung website kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a. H\u1ecd mu\u1ed1n nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a ri\u00eang h\u1ecd ph\u1ea3i kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. \u0110\u00e2y ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 cho ra \u0111\u1eddi nh\u1eefng n\u1ed9i dung t\u1ed1i \u01b0u h\u00f3a v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

Subiz t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean website. Sau l\u1ea7n \u0111\u1ea7u ti\u00ean kh\u00e1ch gh\u00e9 th\u0103m website v\u00e0 ch\u1ee7 \u0111\u1ed9ng \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu, l\u1ea7n k\u1ebf \u0111\u1ebfn h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c ch\u00e0o h\u1ecfi b\u1eb1ng t\u00ean ri\u00eang \u0111\u00e3 \u0111\u0103ng k\u00fd tr\u01b0\u1edbc. C\u00e1 nh\u00e2n h\u00f3a t\u1eeb y\u1ebfu t\u1ed1 nh\u1ecf nh\u1ea5t nh\u01b0 t\u00ean ri\u00eang s\u1ebd khi\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y s\u1ef1 th\u00e2n thi\u1ec7n \u0111\u1ebfn t\u1eeb ph\u00eda th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u1ecd \u0111ang \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n 1 \u2013 1 v\u1edbi t\u01b0 v\u1ea5n vi\u00ean.<\/p>\n

\"T\u0103ng<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a t\u1eeb y\u1ebfu t\u1ed1 nh\u1ecf nh\u1ea5t nh\u01b0 t\u00ean ri\u00eang s\u1ebd khi\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y s\u1ef1 th\u00e2n thi\u1ec7n \u0111\u1ebfn t\u1eeb ph\u00eda th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/div>\n

Ph\u00e2n kh\u00fac l\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n h\u00f3a v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. H\u00e3y g\u1ed9p nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua h\u00e0ng, v\u1ecb tr\u00ed v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean website \u0111\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111\u00e3 bi\u1ebft anh A th\u01b0\u1eddng xuy\u00ean mua h\u00e0ng v\u1edbi t\u1ea7n su\u1ea5t n\u1eeda th\u00e1ng m\u1ed9t l\u1ea7n, b\u1ea1n n\u00ean g\u1eedi cho anh ta m\u1ed9t email mang t\u00ednh g\u1ee3i nh\u1eafc. Vi\u1ec7c n\u00e0y s\u1ebd t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho kh\u00e1ch h\u00e0ng trong vi\u1ec7c mua s\u1eafm v\u00e0 gi\u00fap m\u1ee5c ti\u00eau t\u0103ng doanh thu \u0111\u1ea1t \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a t\u1ed1t nh\u1ea5t bao g\u1ed3m c\u1ea3 t\u00ednh \u0111\u1ed3ng nh\u1ea5t. M\u1ed7i l\u1ea7n giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n ph\u1ea3n \u00e1nh s\u1ef1 s\u1eb5n s\u00e0ng c\u1ee7a c\u00f4ng ty trong vi\u1ec7c l\u1eafng nghe v\u00e0 th\u1ea5u hi\u1ec3u h\u1ecd. H\u00e3y t\u00ecm c\u00e1ch gia t\u0103ng t\u00ednh c\u00e1 nh\u00e2n h\u00f3a trong c\u00e1c email, c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u00ean Live Chat hay c\u00e1c video h\u01b0\u1edbng d\u1eabn. H\u00e3y khi\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y t\u1ef1 nhi\u00ean v\u00e0 tho\u1ea3i m\u00e1i khi h\u1ecd \u1edf trong qu\u00e1 tr\u00ecnh mua s\u1eafm v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n. Nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u01a1 h\u1ed9i cho vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a th\u00e0nh c\u00f4ng.<\/p>\n

Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng b\u1eb1ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/h2>\n

\u201cGi\u00e1 tr\u1ecb\u201d mang \u00fd ngh\u0129a t\u01b0\u01a1ng \u0111\u1ed1i: th\u1ee9 c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi ng\u01b0\u1eddi n\u00e0y ch\u01b0a ch\u1eafc c\u00f3 m\u1ed9t \u00fd ngh\u0129a t\u01b0\u01a1ng x\u1ee9ng v\u1edbi ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

L\u00f2ng trung th\u00e0nh \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1eb1ng c\u00e1ch \u0111\u1ecbnh h\u01b0\u1edbng cho kh\u00e1ch h\u00e0ng b\u1eb1ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m. H\u1ecd ph\u1ea3i nh\u1eadn ra r\u1eb1ng \u0111i\u1ec1u g\u00ec khi\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t v\u00e0 t\u1ea1i sao l\u1ea1i n\u00ean mua s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7.<\/p>\n

T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn (webinars), ebooks, ho\u1eb7c c\u00e1c chi\u1ebfn d\u1ecbch m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 truy\u1ec1n th\u00f4ng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. H\u00e3y cho h\u1ecd nh\u1eefng l\u00fd do \u0111\u1ec3 \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u l\u00ean th\u00e0nh s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean v\u00e0 t\u1ed1t nh\u1ea5t \u0111\u1ed1i v\u1edbi h\u1ecd. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 do d\u1ef1 \u0111\u1ec3 nh\u1eadn s\u1ef1 \u0111\u1ecbnh h\u01b0\u1edbng t\u1eeb b\u1ea1n, nh\u01b0ng \u0111\u00f3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 thi\u1ebft l\u1eadp gi\u00e1 tr\u1ecb. Chi ph\u00ed cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng n\u00e0y l\u00e0 v\u00f4 c\u00f9ng nh\u1ecf so v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n

B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n trong vi\u1ec7c th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m. Nh\u1ea5n m\u1ea1nh v\u00e0o c\u00e1ch m\u00e0 d\u1ecbch v\u1ee5 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 t\u1ea1o ra k\u1ebft qu\u1ea3 cho kh\u00e1ch h\u00e0ng. H\u00e3y v\u01b0\u1ee3t l\u00ean kh\u1ecfi nh\u1eefng b\u00e0i vi\u1ebft PR d\u1ea1ng testimonials truy\u1ec1n th\u1ed1ng. Thay v\u00e0o \u0111\u00f3, b\u1ea1n n\u00ean \u0111\u0103ng t\u1ea3i chu\u1ed7i video v\u1edbi n\u1ed9i dung c\u00e1c kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp n\u00f3i v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m. \u0110\u1ecbnh h\u01b0\u1edbng l\u00e0 c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 t\u1eebng b\u01b0\u1edbc gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng. Chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n ch\u00e2n th\u1ef1c v\u00e0 c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c s\u1ebd gi\u00fap t\u0103ng l\u00f2ng tin kh\u00e1ch h\u00e0ng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u201cGame h\u00f3a\u201d chi\u1ebfn l\u01b0\u1ee3c marketing<\/h2>\n

Gamification \u0111ang tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng m\u1edbi th\u1eddi gian g\u1ea7n \u0111\u00e2y. Gamification l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0 vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a Game v\u00e0o trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c b\u00ean ngo\u00e0i ng\u00e0nh c\u00f4ng ngh\u1ec7 Game. C\u1ee5 th\u1ec3 h\u01a1n, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c l\u00fd thuy\u1ebft thi\u1ebft k\u1ebf Game v\u00e0o marketing v\u1edbi m\u1ee5c ti\u00eau mang l\u1ea1i l\u1ee3i \u00edch t\u00edch c\u1ef1c nh\u01b0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ti\u00eau d\u00f9ng, g\u1eafn k\u1ebft ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m c\u0169ng nh\u01b0 c\u00e1c website hay c\u00e1c \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i. B\u1ea1n c\u00f3 th\u1ec3 ch\u01a1i c\u00e1c tr\u00f2 t\u01b0\u01a1ng t\u00e1c \u0111\u01a1n gi\u1ea3n tr\u00ean microsite ph\u1ee5c v\u1ee5 chi\u1ebfn d\u1ecbch marketing chuy\u00ean bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u hay \u0111\u0103ng nh\u1eadp v\u00e0o c\u00e1c \u1ee9ng d\u1ee5ng ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a Facebook.<\/p>\n

Gamification \u0111\u01b0\u1ee3c coi nh\u01b0 l\u00e0 c\u00e2y c\u1ea7u t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c t\u01b0\u01a1ng t\u00e1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n. Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o thi\u1ebft k\u1ebf c\u00e1c n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u1ef1 tr\u00f2 ch\u01a1i tr\u1ef1c tuy\u1ebfn, h\u00e3y thu th\u1eadp th\u00f4ng tin v\u1ec1 \u0111\u1ed9ng c\u01a1 c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y h\u1ecd t\u1ea1o ra h\u00e0nh \u0111\u1ed9ng? H\u1ecd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c t\u00e1c nh\u00e2n b\u00ean trong (b\u1ea3n th\u00e2n h\u1ecd) hay b\u00ean ngo\u00e0i (t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00e1c)? T\u00ecm hi\u1ec3u nh\u00e2n t\u1ed1 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa v\u00e0 c\u00e1ch h\u1ecd ph\u1ea3n \u1ee9ng l\u1ea1i v\u1edbi nh\u1eefng ho\u00e0n c\u1ea3nh kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o. S\u1ef1 th\u1ea5u hi\u1ec3u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho kh\u00e1ch h\u00e0ng.<\/p>\n

Tuy nhi\u00ean, \u0111\u1eebng qu\u00e1 ch\u00fa tr\u1ecdng v\u00e0o chi ti\u1ebft. V\u00e0o th\u1eddi \u0111i\u1ec3m cu\u1ed1i ng\u00e0y, gamification ph\u1ea3i l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng trung th\u00e0nh. Gamification l\u1ed3ng gh\u00e9p v\u00e0o 1 qu\u00e1 tr\u00ecnh v\u1ed1n d\u0129 t\u1ebb nh\u1ea1t c\u00f3 th\u1ec3 khi\u1ebfn cho kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n theo c\u00e1ch h\u1ee9ng th\u00fa h\u01a1n.<\/p>\n

Vietjet Air hi\u1ec7n \u0111ang th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch X\u1ebfp h\u00e0ng ngay \u2013 Bay mi\u1ec5n ph\u00ed (Lining Up \u2013 Flying Free). B\u1eb1ng c\u00e1ch \u0111\u0103ng nh\u1eadp t\u00e0i kho\u1ea3n Facebook, ng\u01b0\u1eddi ch\u01a1i s\u1ebd x\u1ebfp h\u00e0ng, t\u0103ng \u0111i\u1ec3m v\u00e0 th\u1ee9 t\u1ef1 x\u1ebfp h\u00e0ng b\u1eb1ng c\u00e1ch chia s\u1ebb link \u0111\u1ec3 ch\u1ebf \u0111\u1ed9 c\u00f4ng khai tr\u00ean Facebook, m\u1eddi b\u1ea1n b\u00e8 like, b\u00ecnh lu\u1eadn v\u00e0 c\u00f9ng ch\u01a1i. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111i\u1ec3m s\u1ed1 cao nh\u1ea5t trong ng\u00e0y s\u1ebd nh\u1eadn c\u00e1c m\u1ee9c gi\u1ea3m gi\u00e1 v\u00e9 100% \u2013 50% \u2013 30%. V\u1edbi game \u0111\u01a1n gi\u1ea3n n\u00e0y, nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u bay c\u00f9ng Vietjet v\u1eeba \u201cg\u1eb7t h\u00e1i\u201d \u0111\u01b0\u1ee3c v\u00e9 gi\u00e1 h\u1eddi, l\u1ea1i v\u1eeba gi\u00fap Vietjet t\u1ea1o hi\u1ec7u \u1ee9ng lan t\u1ecfa, l\u00f4i k\u00e9o ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ch\u01a1i b\u1edfi n\u1ebfu kh\u00f4ng m\u1eddi b\u1ea1n b\u00e8, b\u1ea1n s\u1ebd ch\u1eb3ng th\u1ec3 n\u00e0o c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao v\u00e0 nh\u1eadn v\u00e9 m\u00e1y bay mi\u1ec5n ph\u00ed.<\/p>\n

\"Gi\u1eef<\/p>\n

Game c\u1ee7a Vietjet Air th\u1ef1c hi\u1ec7n tr\u00ean trang microsite https:\/\/goldairplane.vietjetair.com<\/p>\n<\/div>\n

C\u1ea3i thi\u1ec7n ph\u1ec5u doanh s\u1ed1<\/h2>\n

\u0110\u1ec3 vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00f4ng ty tr\u1edf n\u00ean b\u1ec1n v\u1eefng, b\u1ea1n n\u00ean chuy\u1ec3n m\u1ee5c ti\u00eau kinh doanh th\u00e0nh gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch th\u1ea5u hi\u1ec3u c\u00e1c nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd. Ph\u00e1t tri\u1ec3n phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i. C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 m\u1eadt thi\u1ebft gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p. V\u00e0 \u0111\u1eebng qu\u00ean th\u1eed xu h\u01b0\u1edbng game h\u00f3a \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n

Theo Kissmetrics<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 hay t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi quan tr\u1ecdng h\u01a1n?<\/em><\/li>\n
  • T\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/em><\/li>\n
  • T\u0103ng s\u1ee9c h\u00fat cho n\u1ed9i dung website \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Ngo\u00e0i ra, n\u00ean c\u1ed1 g\u1eafng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua t\u00ednh c\u00e1 nh\u00e2n h\u00f3a v\u00e0 nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a l\u00f2ng trung th\u00e0nh \u0111\u1ec3 gi\u1eef s\u1ef1 ch\u00fa \u00fd. Ph\u1ec5u doanh s\u1ed1 s\u1ebd kh\u00f4ng ho\u00e0n thi\u1ec7n m\u00e0 kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. H\u00e3y tham kh\u1ea3o nh\u1eefng g\u1ee3i \u00fd d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55773"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55773"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55773\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}