{"id":55777,"date":"2023-12-20T15:45:41","date_gmt":"2023-12-20T08:45:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-viet-mo-ta-san-pham-giup-ban-hang-hieu-qua.html"},"modified":"2023-12-20T15:45:41","modified_gmt":"2023-12-20T08:45:41","slug":"cach-viet-mo-ta-san-pham-giup-ban-hang-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-viet-mo-ta-san-pham-giup-ban-hang-hieu-qua.html","title":{"rendered":"C\u00e1ch vi\u1ebft m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m gi\u00fap b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
C\u00e1ch vi\u1ebft m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n \u0111\u1ee7 h\u1ea5p d\u1eabn hay kh\u00f4ng? M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi \u0111\u1ecdc nh\u1ea5p v\u00e0o \u201cMua ngay\u201d ho\u1eb7c \u201cD\u00f9ng th\u1eed\u201d? Hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 b\u1ea1n li\u1ec7t k\u00ea c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 cho bi\u1ebft n\u00f3 c\u00f3 t\u00e1c d\u1ee5ng g\u00ec? H\u00e3y vi\u1ebft m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1 cu\u1ed1n h\u00fat nh\u1eb1m t\u01b0\u01a1ng t\u00e1c, thuy\u1ebft ph\u1ee5c v\u00e0 b\u00e1n h\u00e0ng. \u0110\u1ec3 b\u1eaft \u0111\u1ea7u, b\u1ea1n c\u1ea7n bi\u1ebft ch\u00ednh x\u00e1c ai l\u00e0 ng\u01b0\u1eddi b\u1ea1n mu\u1ed1n b\u00e1n s\u1ea3n ph\u1ea9m.<\/p>\n

1. X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/h2>\n

\u201cL\u00e0m vi\u1ec7c d\u1ef1a tr\u00ean ch\u00e2n dung kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c t\u00ecnh tr\u1ea1ng \u0111\u01b0a ra c\u00e1c chi\u1ebfn d\u1ecbch marketing kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 v\u00ec nguy\u00ean nh\u00e2n x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean v\u1ecb th\u1ebf c\u00e1 nh\u00e2n\u201d. (David Meerman Scott)<\/p>\n

Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 m\u1eabu kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng \u0111\u1ec3 b\u1ea1n d\u1ef1a v\u00e0o \u0111\u00f3 nh\u1eb1m ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng: b\u1ea1n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi \u0111\u00f3, mu\u1ed1n b\u00e1n h\u00e0ng cho ng\u01b0\u1eddi \u0111\u00f3. Anh ta\/ c\u00f4 ta ph\u1ea3n \u00e1nh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 c\u00f3 t\u00ednh th\u1ef1c t\u1ebf h\u01a1n l\u00e0 nh\u1eefng mi\u00eau t\u1ea3 vu v\u01a1 thu\u1ed9c nh\u00e2n kh\u1ea9u h\u1ecdc. B\u1ea1n c\u1ea7n bi\u1ebft ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng nh\u1eb1m x\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m n\u00e0o s\u1ebd khi\u1ebfn h\u1ecd h\u00e0i l\u00f2ng ho\u1eb7c \u0111\u1eb7t d\u1ea5u h\u1ecfi nghi ng\u1edd. s\u1ea3n ph\u1ea9m n\u00e0o khi\u1ebfn h\u1ecd nh\u1ea5p v\u00e0o n\u00fat \u201cMua ngay\u201d ho\u1eb7c do d\u1ef1 trong vi\u1ec7c \u0111\u1eb7t h\u00e0ng.<\/p>\n

\"M\u00f4<\/p>\n

M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m ph\u1ea3i d\u1ef1a tr\u00ean ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

\u0110\u1ec3 mi\u00eau t\u1ea3 ch\u00e2n dung kh\u00e1ch h\u00e0ng, h\u00e3y ngh\u0129 v\u1ec1 th\u1ee9 h\u1ecd \u0111\u1ecdc v\u00e0 c\u00e1c website h\u1ecd gh\u00e9 th\u0103m b\u1edfi \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c \u201cgi\u1ecdng\u201d \u0111\u00fang trong vi\u1ec7c ti\u1ebfp c\u1eadn. \u0110\u1eebng qu\u00ean ngh\u0129 v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 khi\u1ebfn h\u1ecd ph\u1ea3i thao th\u1ee9c m\u1ed7i \u0111\u00eam tr\u01b0\u1edbc khi ng\u1ee7, khao kh\u00e1t \u0111\u1ea1t \u0111\u01b0\u1ee3c, c\u00e1ch h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 nh\u1eefng th\u1ee9 n\u00e0y khi\u1ebfn b\u1ea1n t\u1ea1o ra n\u1ed9i dung truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u201cch\u1ea1m\u201d t\u1edbi h\u1ecd m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n thuy\u1ebft ph\u1ee5c.<\/p>\n

X\u00e1c \u0111\u1ecbnh r\u00f5 ch\u00e2n dung kh\u00e1ch h\u00e0ng s\u1ebd cho b\u1ea1n nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 chuy\u1ec3n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m tr\u1edf th\u00e0nh c\u00e1c m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00e0ng h\u00ecnh dung kh\u00e1ch h\u00e0ng c\u00e0ng r\u00f5, ph\u1ea7n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m s\u1ebd c\u00e0ng thuy\u1ebft ph\u1ee5c b\u1edfi mang \u0111\u1eadm t\u00ednh c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

2. L\u1eadp danh s\u00e1ch bao h\u00e0m to\u00e0n b\u1ed9 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m<\/h2>\n

B\u1ea1n n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh m\u1ecdi l\u00fac m\u1ecdi n\u01a1i. B\u1ea1n \u0111\u00e3 d\u00e0nh h\u00e0ng n\u0103m tr\u1eddi \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng v\u00e0 c\u1ef1c k\u1ef3 h\u00e0o h\u1ee9ng trong vi\u1ec7c n\u00e2ng c\u1ea5p nh\u1eefng t\u00ednh n\u0103ng c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng b\u00e1n ch\u1ea1y nh\u1ea5t. B\u1ea1n cho m\u1ecdi ng\u01b0\u1eddi th\u1ea5y to\u00e0n b\u1ed9 c\u00e1c chi ti\u1ebft, \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m. \u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 th\u1ee9 h\u1ecd mu\u1ed1n \u0111\u1ecdc?
\nC\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng.<\/p>\n

Nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng mu\u1ed1n bi\u1ebft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 g\u00ec ho\u1eb7c l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec. H\u1ecd mu\u1ed1n bi\u1ebft h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb g\u00ec cho ri\u00eang m\u00ecnh khi s\u1eed d\u1ee5ng. S\u1ea3n ph\u1ea9m c\u00f3 l\u00e0m cho cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd tr\u1edf n\u00ean t\u1ed1t h\u01a1n? Nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft n\u1ebfu h\u1ecd d\u00f9ng n\u00f3? Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u vi\u1ebft, h\u00e3y li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 quy c\u00e1ch ph\u1ea9m ch\u1ea5t c\u1ee7a m\u1eb7t h\u00e0ng b\u1ea1n \u0111ang kinh doanh. N\u1ebfu nh\u01b0 t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m ph\u1ea7n \u00e1nh c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u01a1n thu\u1ea7n th\u00ec l\u1ee3i \u00edch l\u00e0 ph\u1ea7n gi\u1ea3i th\u00edch cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng t\u00ednh n\u0103ng n\u00e0y s\u1ebd ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o. L\u1ee3i \u00edch c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c di\u1ec5n gi\u1ea3i theo m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c (v\u00ed d\u1ee5: t\u0103ng n\u0103ng su\u1ea5t) ho\u1eb7c l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3m ho\u1eb7c tr\u00e1nh (v\u00ed d\u1ee5: gi\u1ea3m c\u0103ng th\u1eb3ng).<\/p>\n

Ph\u1ea7n l\u1edbn ch\u00fang ta th\u01b0\u1eddng c\u00f3 th\u00e1i \u0111\u1ed9 ph\u00f2ng ng\u1eeba r\u1ee7i ro, do \u0111\u00f3 b\u1ea1n n\u00ean vi\u1ebft theo h\u01b0\u1edbng s\u1ea3n ph\u1ea9m gi\u00fap kh\u00e1ch h\u00e0ng tr\u00e1nh \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 r\u1eafc r\u1ed1i nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

3. X\u00e1c \u0111\u1ecbnh \u201cgi\u1ecdng\u201d ph\u00f9 h\u1ee3p<\/h2>\n

B\u1ea1n c\u00f3 \u0111\u1ecbnh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng m\u1ed9t gi\u1ecdng nh\u00e0m ch\u00e1n v\u00e0 xa c\u00e1ch? Hay b\u1ea1n mu\u1ed1n l\u00f4i k\u00e9o ng\u01b0\u1eddi \u0111\u1ecdc b\u1eb1ng t\u00ednh c\u00e1 nh\u00e2n h\u00f3a c\u00f9ng m\u1ed9t ch\u00fat h\u00e0i h\u01b0\u1edbc \u0111\u1ea7y h\u1ea5p d\u1eabn?<\/p>\n

\"M\u00f4<\/p>\n

T\u00f4ng gi\u1ecdng quy\u1ebft \u0111\u1ecbnh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

T\u00f4ng gi\u1ecdng khi\u1ebfn b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, n\u00f3 \u0111em l\u1ea1i cho ng\u01b0\u1eddi \u0111\u1ecdc \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u1ec1 v\u0103n h\u00f3a v\u00e0 c\u00e1 t\u00ednh c\u1ee7a doanh nghi\u1ec7p. Thay v\u00ec n\u00f3i r\u1eb1ng b\u1ea1n r\u1ea5t vui khi \u0111\u01b0\u1ee3c h\u1ee3p t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, h\u00e3y l\u00e0m n\u1ed5i b\u1eadt c\u00e1 t\u00ednh doanh nghi\u1ec7p th\u00f4ng qua n\u1ed9i dung v\u00e0 th\u00eam m\u1ed9t ch\u00fat d\u00ed d\u1ecfm. Thay v\u00ec nh\u1ea5n m\u1ea1nh r\u1eb1ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 s\u1ed1 1, h\u00e3y \u0111\u1ec3 t\u00f4ng gi\u1ecdng minh h\u1ecda ch\u00e2n th\u1ef1c b\u1ea1n th\u00e2n thi\u1ec7n th\u1ebf n\u00e0o, d\u1ec5 ti\u1ebfp c\u1eadn ra sao v\u00e0 lu\u00f4n c\u1ed1 g\u1eafng th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng.
\nT\u00f4ng gi\u1ecdng cho th\u1ea5y b\u1ea1n l\u00e0 ai v\u00e0 c\u00e1ch b\u1ea1n \u0111\u1ed1i x\u1eed v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00f4ng gi\u1ecdng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, h\u00e3y c\u00e2n nh\u1eafc \u0111\u1eb7c \u0111i\u1ec3m n\u00e0o ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m n\u00e0o kh\u00f4ng ph\u00f9 h\u1ee3p khi mi\u00eau t\u1ea3 v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ty.<\/p>\n

N\u1ebfu b\u1ea1n d\u1ef1 \u0111\u1ecbnh h\u01b0\u1edbng t\u1edbi ch\u00e2n dung kh\u00e1ch h\u00e0ng ngo\u00e0i \u0111\u1eddi th\u1ef1c, t\u00f4ng gi\u1ecdng n\u00e0o b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng? \u0110\u00f3 s\u1ebd ch\u00ednh l\u00e0 \u201cgi\u1ecdng\u201d m\u00e0 b\u1ea1n c\u1ea7n l\u00e0m t\u01b0\u01a1ng t\u1ef1 trong c\u00e1ch vi\u1ebft m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m.<\/p>\n

4. T\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 \u201c\u0111\u1ecdc l\u01b0\u1edbt\u201d d\u1ec5 d\u00e0ng<\/h2>\n

Nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi ch\u1ec9 \u0111\u1ecdc trung b\u00ecnh 16% n\u1ed9i dung tr\u00ean 1 trang web th\u00f4ng th\u01b0\u1eddng.
\n\u0110\u1ec3 thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u00f9ng th\u1eed \u1ee9ng d\u1ee5ng, b\u1ea1n c\u1ea7n khi\u1ebfn h\u1ecd \u0111\u1ecdc ph\u1ea7n n\u1ed9i dung b\u1ea1n \u0111\u01b0a ra. B\u1ea1n s\u1ebd l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd th\u00f4i vi\u1ec7c \u0111\u1ecdc l\u01b0\u1edbt to\u00e0n b\u1ed9 trang v\u00e0 b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u k\u1ef9 n\u1ed9i dung b\u1ea1n \u0111\u00e3 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m?<\/p>\n

C\u00e1c m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m c\u1ee7a Subiz\u00a0theo \u0111\u1ecbnh d\u1ea1ng: m\u1ed9t ti\u00eau \u0111\u1ec1 n\u00eau n\u1ed5i b\u1eadt l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m l\u00e0 d\u1ecbch v\u1ee5 Live Chat, b\u1ed5 sung h\u00ecnh \u1ea3nh tr\u1ef1c quan \u0111\u01a1n gi\u1ea3n v\u00e0 c\u00e1c g\u1ea1ch \u0111\u1ea7u d\u00f2ng li\u1ec7t k\u00ea\u00a0t\u00ednh n\u0103ng. C\u00e1c ti\u00eau \u0111\u1ec1 ph\u1ee5 c\u00f3 k\u00edch c\u1ee1 ph\u00f4ng ch\u1eef l\u00e0 23px\u00a0v\u00e0 s\u1eed d\u1ee5ng\u00a0nhi\u1ec1u m\u00e0u s\u1eafc kh\u00e1c nhau \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0o ti\u00eau \u0111\u1ec1 c\u0169ng nh\u01b0 c\u00e1c \u00fd ch\u00ednh.<\/p>\n

\"C\u00e1ch<\/p>\n

Ti\u00eau \u0111\u1ec1 ch\u00ednh \u0111\u1ec1 c\u1eadp tr\u1ef1c ti\u1ebfp v\u1ec1 l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

\"M\u00f4<\/p>\n

Ph\u1ea7n n\u1ed9i dung li\u1ec7t k\u00ea chi ti\u1ebft t\u00ednh n\u0103ng b\u1eb1ng c\u00e1ch g\u1ea1ch \u0111\u1ea7u d\u00f2ng d\u1ec5 theo d\u00f5i<\/p>\n<\/div>\n

\u0110\u1ec3 khi\u1ebfn m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m d\u1ec5 theo d\u00f5i, h\u00e3y c\u00e2n nh\u1eafc:<\/p>\n

    \n
  • Ti\u00eau \u0111\u1ec1 ph\u1ee5 khuy\u1ebfn kh\u00edch nh\u1eefng ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng \u0111\u1ecdc l\u01b0\u1edbt b\u1eaft \u0111\u1ea7u \u0111\u1ecdc ch\u1eadm l\u1ea1i v\u00e0 nghi\u00ean c\u1ee9u chi ti\u1ebft<\/li>\n
  • Thu h\u00fat ch\u00fa \u00fd v\u00e0o c\u00e1c \u0111i\u1ec3m ch\u00ednh b\u1eb1ng c\u00e1c g\u1ea1ch \u0111\u1ea7u d\u00f2ng<\/li>\n
  • Ph\u00f4ng ch\u1eef c\u1ee1 l\u1edbn t\u0103ng t\u00ednh d\u1ec5 \u0111\u1ecdc<\/li>\n
  • Video ho\u1eb7c h\u00ecnh \u1ea3nh \u0111\u1ec3 t\u0103ng nhu c\u1ea7u s\u1eed d\u1ee5ng ho\u1eb7c mua s\u1ea3n ph\u1ea9m<\/li>\n
  • Nhi\u1ec1u kho\u1ea3ng tr\u1eafng mang t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng cho ng\u01b0\u1eddi \u0111\u1ecdc th\u00f4ng qua n\u1ed9i dung v\u00e0 khi\u1ebfn trang web tr\u1edf th\u00e0nh m\u1ed9t n\u01a1i th\u00fa v\u1ecb cho vi\u1ec7c \u0111\u1ecdc tin t\u1ee9c<\/li>\n
  • Thi\u1ebft k\u1ebf web v\u00e0 ph\u1ea7n n\u1ed9i dung n\u00ean \u0111\u01b0\u1ee3c ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi nhau, t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u00fap nhau tr\u1edf n\u00ean m\u1ea1nh h\u01a1n, h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch gh\u00e9 th\u0103m<\/li>\n<\/ul>\n

    5. Vi\u1ebft b\u1ea3n nh\u00e1p m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean<\/h2>\n

    Khi b\u1ea1n \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n n\u1ed9i dung, vi\u1ebft b\u1ea3n nh\u00e1p \u0111\u1ea7u ti\u00ean s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u. \u0110\u1ecdc l\u1ea1i 1 l\u01b0\u1ee3t danh s\u00e1ch c\u00e1c t\u00ednh n\u0103ng, l\u1ee3i \u00edch, m\u1ee5c ti\u00eau, s\u1ef1 ph\u1ea3n \u0111\u1ed1i n\u1ebfu c\u00f3 v\u00e0 ch\u00fang theo m\u1ed9t th\u1ee9 t\u1ef1 h\u1ee3p l\u00fd \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i.<\/p>\n

    N\u1ebfu danh s\u00e1ch n\u00e0y c\u1ee7a b\u1ea1n t\u01b0\u01a1ng \u0111\u1ed1i ng\u1eafn, h\u00e3y \u0111\u1eb7t nh\u1eefng l\u1ee3i \u00edch quan tr\u1ecdng nh\u1ea5t \u0111\u1eb7t tr\u01b0\u1edbc ti\u00ean v\u00e0 th\u1ee9 k\u00e9m quan tr\u1ecdng nh\u1ea5t \u1edf cu\u1ed1i c\u00f9ng. N\u1ebfu danh s\u00e1ch n\u00e0y d\u00e0i h\u01a1n, b\u1ea1n n\u00ean s\u1eafp x\u1ebfp theo ch\u1ee7 \u0111\u1ec1. V\u00ed d\u1ee5, h\u00e3ng Apple c\u00f3 nh\u1eefng trang ri\u00eang bi\u1ec7t v\u1ec1 \u0111\u1eb7c tr\u01b0ng thi\u1ebft k\u1ebf:<\/p>\n

    \"M\u00f4<\/p>\n

    iPhone 7 v\u1edbi nh\u1eefng m\u00f4 t\u1ea3 \u0111\u1eb7c tr\u01b0ng v\u1ec1 thi\u1ebft k\u1ebf<\/p>\n<\/div>\n

    H\u00e3y \u201cbi\u1ebfn t\u1ea5u\u201d n\u00f4i dung c\u00f3 kh\u1ea3 n\u0103ng bao h\u00e0m to\u00e0n di\u1ec7n v\u00e0 thuy\u1ebft ph\u1ee5c cao b\u1eb1ng c\u00e1ch nh\u1eafc t\u1edbi t\u1ea5t c\u1ea3 l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n th\u1ed5i bay nh\u1eefng ph\u1ea3n \u0111\u1ed1i th\u01b0\u1eddng g\u1eb7p. N\u1ebfu b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 th\u00e0nh cao, b\u1ea1n s\u1ebd c\u1ea7n ch\u1ec9 ra kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn l\u1ea1i gi\u00e1 tr\u1ecb ho\u00e0n to\u00e0n x\u1ee9ng \u0111\u00e1ng v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra. Tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi mua do d\u1ef1 tr\u01b0\u1edbc s\u1ef1 ph\u1ee9c t\u1ea1p \u0111\u1ec3 \u0111\u0103ng k\u00fd d\u00f9ng \u1ee9ng d\u1ee5ng, h\u00e3y g\u1ee3i \u00fd h\u1ecd c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 nhanh th\u1ebf n\u00e0o.<\/p>\n

    Bi\u1ebfn m\u1ed9t b\u1ea3n nh\u00e1p t\u1ebb nh\u1ea1t tr\u1edf th\u00e0nh b\u1ea3n ch\u00ednh th\u1ee9c \u0111\u1ea7y h\u1ea5p d\u1eabn d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t vi\u1ec7c b\u1ea5t kh\u1ea3 thi. Do \u0111\u00f3, h\u00e3y vi\u1ebft b\u1ea3n \u0111\u1ea7u ti\u00ean khi b\u1ea1n c\u1ea3m th\u1ea5y tr\u00e0n tr\u1ec1 n\u0103ng l\u01b0\u1ee3ng v\u00e0 \u0111\u1ea7y \u1eafp \u00fd t\u01b0\u1edfng. Vi\u1ebft th\u1eadt nhanh v\u00e0 \u0111\u1eebng lo l\u1eafng v\u1ec1 l\u1ed7i ch\u00ednh t\u1ea3 hay ng\u1eef ph\u00e1p (b\u1ea1n s\u1ebd l\u00e0m vi\u1ec7c n\u00e0y \u1edf giai \u0111o\u1ea1n ch\u1ec9nh s\u1eeda).<\/p>\n

    6. Ch\u1ec9nh s\u1eeda b\u1ea3n nh\u00e1p \u0111\u1ec3 t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c<\/h2>\n

    Ch\u1ec9nh s\u1eeda \u1edf \u0111\u00e2y kh\u00f4ng ch\u1ec9 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1eeda l\u1ed7i ch\u00ednh t\u1ea3 v\u00e0 ng\u1eef ph\u00e1p. B\u1ea3n ch\u1ec9nh s\u1eeda ph\u1ea3i d\u1ec5 ti\u1ebfp nh\u1eadn h\u01a1n, l\u00f4i cu\u1ed1n h\u01a1n v\u00e0 thuy\u1ebft ph\u1ee5c h\u01a1n.<\/p>\n

      \n
    • Xem l\u1ea1i danh s\u00e1ch \u0111\u1eb7c t\u00ednh v\u00e0 l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m \u0111\u1ec3 ch\u1eafc ch\u1eafn b\u1ea1n kh\u00f4ng b\u1ecf l\u1ee1 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec.<\/li>\n
    • Ki\u1ec3m tra m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. N\u1ed9i dung \u0111ang t\u1eadp trung v\u00e0o ng\u01b0\u1eddi \u0111\u1ecdc hay c\u00f4ng ty? Nh\u1eefng n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c t\u1ed1t s\u1ebd s\u1eed d\u1ee5ng t\u1eeb \u201cb\u1ea1n\u201d nhi\u1ec1u h\u01a1n t\u00ean th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m hay c\u00e1c t\u1eeb \u201ct\u00f4i\u201d v\u00e0 \u201cch\u00fang t\u00f4i\u201d.<\/li>\n
    • C\u1ea3i thi\u1ec7n t\u00ednh d\u1ec5 ti\u1ebfp thu b\u1eb1ng c\u00e1ch thay th\u1ebf nh\u1eefng t\u1eeb kh\u00f3 hi\u1ec3u b\u1eb1ng t\u1eeb \u0111\u01a1n gi\u1ea3n v\u00e0 gi\u1ea3m \u0111\u1ed9 d\u00e0i c\u00e2u trung b\u00ecnh.<\/li>\n
    • \u0110\u1eebng lo l\u1eafng v\u1edbi vi\u1ec7c b\u1eaft \u0111\u1ea7u c\u00e2u b\u1eb1ng c\u00e1c t\u1eeb \u201cv\u00e0\u201d, \u201cb\u1edfi\u201d hay \u201cnh\u01b0ng\u201d. Ngay c\u1ea3 nh\u1eefng copywriters c\u1ee7a Apple c\u0169ng b\u1eaft \u0111\u1ea7u c\u00e2u v\u1edbi c\u00e1c t\u1eeb n\u1ed1i.<\/li>\n
    • Thay th\u1ebf nh\u1eefng c\u1ee5m t\u1eeb chung chung b\u1eb1ng c\u00e1ch \u0111i v\u00e0o chi ti\u1ebft b\u1edfi n\u1ed9i dung c\u00e0ng chi ti\u1ebft th\u00ec kh\u00e1ch h\u00e0ng c\u00e0ng tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m. \u201cD\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc\u201d l\u00e0 m\u1ed9t c\u1ee5m t\u1eeb \u0111\u1ea1i kh\u00e1i, kh\u00f4ng khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng. \u201cCh\u00fang t\u00f4i s\u1ebd tr\u1ea3 l\u1eddi th\u1eafc m\u1eafc c\u1ee7a b\u1ea1n trong v\u00f2ng 24 gi\u1edd\u201d r\u00f5 r\u00e0ng h\u01a1n v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/li>\n
    • \u0110\u1eebng qu\u00ean th\u00eam s\u1ed1 li\u1ec7u n\u1ebfu c\u00f3 th\u1ec3 b\u1edfi ch\u00fang di\u1ec5n t\u1ea3 ch\u00ednh x\u00e1c v\u00e0 khi\u1ebfn m\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc ph\u1ea3i d\u1eebng l\u1ea1i ch\u00fa \u00fd.<\/li>\n<\/ul>\n

      Tr\u01b0\u1edbc khi chuy\u1ec3n sang b\u01b0\u1edbc cu\u1ed1i c\u00f9ng, h\u00e3y \u0111\u1ecdc m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m th\u1eadt to. B\u1ea1n c\u00f3 b\u1ecb v\u1ea5p \u1edf b\u1ea5t c\u1ee9 c\u00e2u n\u00e0o kh\u00f4ng? M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u1ee7 l\u00f4i cu\u1ed1n kh\u00e1ch h\u00e0ng? N\u00f3 li\u1ec7u c\u00f3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua th\u00e0nh c\u00f4ng kh\u00f4ng? H\u00e3y trau chu\u1ed1t m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m th\u1eadt k\u1ef9 tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua r\u00fat v\u00ed ti\u1ec1n.<\/p>\n

      7. T\u1ed1i \u01b0u h\u00f3a m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/h2>\n

      Khi b\u1ea1n vi\u1ebft cho ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb ng\u1eef h\u1ecd th\u01b0\u1eddng d\u00f9ng, b\u1ea1n \u0111\u00e3 t\u1ef1 \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm b\u1edfi ch\u00fang s\u1ebd l\u00e0 c\u00e1c c\u1ee5m t\u1eeb h\u1ecd g\u00f5 tr\u00ean Google khi mu\u1ed1n bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n

      M\u1ed9t v\u00e0i tips h\u1eefu \u00edch:<\/p>\n

        \n
      • Tr\u00e1nh thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n tr\u1eeb khi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u0169ng s\u1eed d\u1ee5ng c\u00e1c t\u1eeb \u0111\u00f3.<\/li>\n
      • C\u00e2n nh\u1eafc d\u00f9ng c\u00e1c c\u1ee5m t\u1eeb kh\u00f3a trong ti\u00eau \u0111\u1ec1, ti\u00eau \u0111\u1ec1 ph\u1ee5 v\u00e0 th\u00e2n b\u00e0i.<\/li>\n
      • T\u1ed1i \u01b0u h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u1ee5m t\u1eeb kh\u00f3a \u1edf ti\u00eau \u0111\u1ec1 \u1ea3nh, m\u00f4 t\u1ea3 h\u00ecnh \u1ea3nh v\u00e0 Alt tag.<\/li>\n<\/ul>\n
        \"C\u00e1ch<\/p>\n

        N\u00ean t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/p>\n<\/div>\n

        Tuy nhi\u00ean, ch\u00fa t\u00e2m qu\u00e1 nhi\u1ec1u v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u00f4i dung tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd l\u00e0m gi\u1ea3m m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi \u0111\u1ed9c gi\u1ea3 b\u1edfi s\u1ebd kh\u00f4ng ai mu\u1ed1n \u0111\u1ecdc m\u1ed9t b\u00e0i vi\u1ebft sinh ra \u0111\u1ec3 d\u00e0nh cho c\u00f4ng c\u1ee5 thanh v\u00ec d\u00e0nh cho con ng\u01b0\u1eddi. H\u00e3y lu\u00f4n nh\u1edb vi\u1ebft cho kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc v\u00e0 t\u1ed1i \u01b0u cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ch\u1ec9 l\u00e0 b\u01b0\u1edbc th\u1ee9 hai.<\/p>\n

        C\u00e1ch\u00a0vi\u1ebft m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u1ea7y l\u00f4i cu\u1ed1n<\/h2>\n

        Khi b\u1ea1n b\u1eaft \u0111\u1ea7u ng\u1ed3i xu\u1ed1ng b\u00e0n \u0111\u1ec3 vi\u1ebft, \u0111\u1eebng ch\u1ec9 t\u1ea1o ra m\u1ed9t m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01a1n thu\u1ea7n. Thay v\u00e0o \u0111\u00f3, h\u00e3y ngh\u0129 v\u1ec1 kh\u00e1ch h\u00e0ng. C\u00e2n nh\u1eafc xem b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd d\u1ec5 d\u00e0ng h\u01a1n, gi\u00e0u c\u00f3 h\u01a1n ho\u1eb7c vui v\u1ebb h\u01a1n hay kh\u00f4ng. Khi\u1ebfn h\u1ecd b\u1ecb thuy\u1ebft ph\u1ee5c b\u1edfi l\u1ee3i \u00edch l\u00e0 c\u00e1ch vi\u1ebft m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m h\u1eefu hi\u1ec7u \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

        Ngu\u1ed3n: Kissmetrics<\/em><\/p>\n

        B\u00e0i li\u00ean quan:<\/em><\/p>\n

          \n
        • B\u00ed k\u00edp t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i d\u1ecbp T\u1ebft Nguy\u00ean \u0111\u00e1n<\/em><\/li>\n
        • Website c\u1ee7a b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng cho m\u00f9a b\u00e1n h\u00e0ng cu\u1ed1i n\u0103m?<\/em><\/li>\n
        • T\u1ea1o c\u00fa h\u00edch doanh thu d\u1ecbp cu\u1ed1i n\u0103m<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          C\u00e1ch vi\u1ebft m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n \u0111\u1ee7 h\u1ea5p d\u1eabn hay kh\u00f4ng? M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi \u0111\u1ecdc nh\u1ea5p v\u00e0o \u201cMua ngay\u201d ho\u1eb7c \u201cD\u00f9ng th\u1eed\u201d? Hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 b\u1ea1n li\u1ec7t k\u00ea c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 cho bi\u1ebft n\u00f3 c\u00f3 t\u00e1c d\u1ee5ng g\u00ec? […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55777"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55777"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55777\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}