{"id":55786,"date":"2023-12-20T15:47:40","date_gmt":"2023-12-20T08:47:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-ta-san-pham-tot-tang-ty-le-chuyen-doi.html"},"modified":"2023-12-20T15:47:40","modified_gmt":"2023-12-20T08:47:40","slug":"mo-ta-san-pham-tot-tang-ty-le-chuyen-doi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-ta-san-pham-tot-tang-ty-le-chuyen-doi.html","title":{"rendered":"M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m t\u1ed1t t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i"},"content":{"rendered":"
Theo nh\u01b0 m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y t\u1eeb SurveyMonkey, c\u00f3 t\u1edbi 94% kh\u00e1ch h\u00e0ng s\u1ebd r\u1eddi kh\u1ecfi website n\u1ebfu h\u1ecd kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin h\u1ecd c\u1ea7n \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c mua s\u1eafm s\u1ea3n ph\u1ea9m. 88% ng\u01b0\u1eddi mua n\u00f3i r\u1eb1ng m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u00f3ng m\u1ed9t vai tr\u00f2 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh\u00a0mua h\u00e0ng.
\nV\u1eady, lo\u1ea1i m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o s\u1ebd t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t trong doanh thu?<\/p>\n

Ng\u00e0y 11\/01\/2020, Subiz \u0111\u00e3 ra m\u1eaft\u00a0c\u00f4ng c\u1ee5 t\u1ea1o\u00a0pop up th\u00f4ng minh d\u1ef1 \u0111o\u00e1n \u00fd \u0111\u1ecbnh tho\u00e1t trang v\u00e0 t\u00ecm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u0103ng 2x-5x chuy\u1ec3n \u0111\u1ed5i cho website doanh nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam b\u1eb1ng c\u00e1ch\u00a0truy c\u1eadp t\u1ea1i \u0111\u00e2y\u00a0ho\u1eb7c\u00a0h\u1ecfi\u00a0t\u01b0 v\u1ea5n vi\u00ean\u00a0.<\/em><\/p>\n

Kh\u00f4ng ph\u1ea3i gi\u00e1, m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m m\u1edbi t\u00e1c \u0111\u1ed9ng t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/h2>\n

Gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m r\u1ea5t quan tr\u1ecdng, nh\u01b0ng ch\u00ednh m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m m\u1edbi ch\u00ednh l\u00e0 th\u1ee9 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 nh\u1ea5n v\u00e0o n\u00fat \u201cMua\u201d hay kh\u00f4ng. Khi \u0111\u01b0\u1ee3c h\u1ecfi, \u201c\u0110i\u1ec1u g\u00ec t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a b\u1ea1n?\u201d, c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c \u0111\u01b0a ra theo th\u1ee9 t\u1ef1 quan tr\u1ecdng gi\u1ea3m d\u1ea7n bao g\u1ed3m:<\/p>\n

    \n
  • N\u1ed9i dung chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m<\/li>\n
  • X\u1ebfp h\u1ea1ng v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc<\/li>\n
  • Gi\u00e1<\/li>\n<\/ul>\n

    Kh\u00f4ng kh\u00f3 \u0111\u1ec3 hi\u1ec3u v\u00ec sao gi\u00e1 l\u00e0 y\u1ebfu t\u1ed1 l\u1edbn g\u00e2y \u1ea3nh h\u01b0\u1edfng t\u1edbi vi\u1ec7c mua hay kh\u00f4ng mua. Tuy nhi\u00ean, n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fd do l\u1edbn nh\u1ea5t hay then ch\u1ed1t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t trong nghi\u00ean c\u1ee9u k\u1ec3 tr\u00ean ch\u1ec9 ra r\u1eb1ng nh\u1eefng t\u00ednh n\u0103ng hay \u0111\u1eb7c tr\u01b0ng s\u1ea3n ph\u1ea9m, nh\u1ea5t l\u00e0 tem nh\u00e3n, h\u00ecnh \u1ea3nh, video v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ebd quan tr\u1ecdng h\u01a1n trong vi\u1ec7c thuy\u1ebft ph\u1ee5c h\u1ecd so v\u1edbi gi\u00e1.<\/p>\n

    \"M\u00f4<\/p>\n

    N\u00ean th\u00eam \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

    Khi nh\u1eadn c\u00e2u h\u1ecfi\u00a0v\u1ec1 l\u00fd do \u0111\u1eb1ng sau quy\u1ebft \u0111\u1ecbnh mua s\u1eafm, kh\u00e1ch h\u00e0ng gi\u1ea3i th\u00edch r\u1eb1ng \u0111\u1ecdc m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 bi\u1ebft m\u00ecnh s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec. S\u1ea3n ph\u1ea9m c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u, tr\u1ea3i nghi\u1ec7m c\u00f3 \u0111\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh mua s\u1eafm c\u00e0ng t\u1ed1t.<\/p>\n

    C\u00e1c website\u00a0th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m, do \u0111\u00f3 \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian, c\u00e1c c\u00f4ng ty th\u01b0\u1eddng ch\u1ec9 \u0111\u1ec3 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m l\u00e0 nh\u1eefng g\u00ec m\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u00e3 vi\u1ebft. Tuy nhi\u00ean, nh\u00e0 s\u1ea3n xu\u1ea5t kh\u00f4ng \u0111\u1ea3m nh\u1eadn vi\u1ec7c b\u00e1n h\u00e0ng t\u1edbi ng\u01b0\u1eddi mua cu\u1ed1i c\u00f9ng, do \u0111\u00f3 chi ti\u1ebft s\u1ea3n ph\u1ea9m th\u01b0\u1eddng kh\u00f4ng h\u1ea5p d\u1eabn, nh\u00e0m ch\u00e1n v\u00e0 n\u1eb7ng v\u1ec1 chuy\u00ean m\u00f4n. N\u1ebfu \u0111\u00e2y l\u00e0 tr\u01b0\u1eddng h\u1ee3p \u0111\u00fang v\u1edbi catalog ph\u1ee5c v\u1ee5 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n, b\u1ea1n n\u00ean c\u00f3 ri\u00eang nh\u00e2n vi\u00ean ph\u1ee5 tr\u00e1ch n\u1ed9i dung \u0111\u1ec3 vi\u1ebft m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m cho nh\u1eefng m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng b\u00e1n ch\u1ea1y nh\u01b0ng l\u1ea1i ch\u01b0a t\u1ea1o \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i nh\u01b0 mong \u0111\u1ee3i. H\u00e3y\u00a0theo d\u00f5i s\u1ef1 thay \u0111\u1ed5i trong xu h\u01b0\u1edbng \u0111\u1eb7t mua c\u1ee7a kh\u00e1ch h\u00e0ng sau khi b\u1ea1n \u0111\u00e3 c\u1ea3i thi\u1ec7n n\u1ed9i dung vi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n

    Kh\u00e1ch h\u00e0ng mu\u1ed1n nh\u00ecn m\u1ecdi th\u1ee9 trong 3 gi\u00e2y<\/h2>\n

    66% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i h\u1ecd mu\u1ed1n nh\u00ecn th\u1ea5y \u00edt nh\u1ea5t 3 h\u00ecnh \u1ea3nh v\u1ec1 s\u1ea3n ph\u1ea9m khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn, trong khi con s\u1ed1 n\u00e0y \u1edf giai \u0111o\u1ea1n c\u00e2n nh\u1eafc c\u00f3 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng hay kh\u00f4ng l\u00e0 82%.<\/p>\n

    Theo nghi\u00ean c\u1ee9u, ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng mu\u1ed1n nh\u00ecn th\u1ea5y \u00edt nh\u1ea5t 3 h\u00ecnh \u1ea3nh v\u1ec1 s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c g\u00f3c ch\u1ee5p kh\u00e1c nhau v\u00e0 \u0111\u1ecdc \u00edt nh\u1ea5t 3 \u0111\u00e1nh gi\u00e1 v\u1ec1 n\u00f3. Trong s\u1ed1 n\u00e0y c\u00f3 t\u1edbi 75% th\u1eeba nh\u1eadn mu\u1ed1n nh\u00ecn s\u1ea3n ph\u1ea9m tr\u00ean n\u1ec1n ph\u1eb3ng ho\u1eb7c khi \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u01a1n l\u00e0 nh\u1eefng h\u00ecnh \u1ea3nh t\u1eeb ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

    V\u1ea5n \u0111\u1ec1 v\u1edbi nh\u1eefng b\u1ee9c \u1ea3nh \u0111\u01b0\u1ee3c g\u1eedi t\u1eeb ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc l\u00e0 g\u00ec? N\u1ed9i dung \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra (UGC \u2013 User-generated Content) th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m phong ph\u00fa ngu\u1ed3n n\u1ed9i dung t\u1eeb th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng d\u1ec5 g\u00e2y ph\u1ea3n t\u00e1c d\u1ee5ng. Ch\u00fang c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 nh\u1eefng th\u1ee9 kh\u00f4ng li\u00ean quan t\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c n\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng r\u1ed3i m\u1edbi ch\u1ee5p \u1ea3nh l\u1ea1i \u0111\u1ec3 \u0111\u0103ng t\u1ea3i, kh\u1ea3 n\u0103ng cao n\u00f3 kh\u00f4ng ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u01b0\u1ee3c th\u1ea5y khi \u201c\u0111\u1eadp h\u1ed9p\u201d.<\/p>\n

    \"M\u00f4<\/p>\n

    N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o c\u1ea7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd<\/p>\n<\/div>\n

    \u0110\u1ebfn \u0111\u00e2y, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 tr\u00e1ch nhi\u1ec7m ph\u1ea3i \u0111\u1ea3m b\u1ea3o h\u00ecnh \u1ea3nh h\u1ecd \u0111\u0103ng t\u1ea3i v\u1ec1 s\u1ea3n ph\u1ea9m ph\u1ea3i h\u1ea5p d\u1eabn, r\u00f5 r\u00e0ng v\u00e0 m\u00f4 t\u1ea3 ch\u00ednh x\u00e1c nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn. Ngay c\u1ea3 khi b\u1ea1n \u0111\u00e3 c\u00f3 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m b\u1eb1ng h\u00ecnh \u1ea3nh tr\u1ef1c quan, \u0111\u00e1nh gi\u00e1 s\u00fac t\u00edch v\u00e0 \u0111\u1eb7t m\u1ee9c gi\u00e1 c\u1ea1nh tranh, v\u1eabn c\u00f2n c\u00f3 nh\u1eefng c\u00e2u h\u1ecfi \u0111\u1eb7t ra nh\u1eb1m ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n cho c\u00e1c kh\u00e1ch h\u00e0ng di \u0111\u1ed9ng. Li\u1ec7u c\u00e1c kh\u00e1ch h\u00e0ng di \u0111\u1ed9ng c\u00f3 thu \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m ngang b\u1eb1ng v\u1edbi kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn qua thi\u1ebft b\u1ecb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n hay kh\u00f4ng?<\/p>\n

    Mua s\u1eafm tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/h2>\n

    Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm tr\u00ean c\u00e1c thi\u1ebft b\u1ecb \u0111i \u0111\u1ed9ng c\u00f3 nh\u1eefng v\u1ea5n \u0111\u1ec1 ri\u00eang c\u1ee7a h\u1ecd \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i kh\u1eafc ph\u1ee5c. Trong n\u1ed7 l\u1ef1c \u0111\u1ea3m b\u1ea3o thu h\u00fat kh\u00e1ch h\u00e0ng d\u00f9ng tr\u00ecnh duy\u1ec7t di \u0111\u1ed9ng, c\u00e1c c\u00f4ng ty \u0111\u00e3 khi\u1ebfn cho phi\u00ean b\u1ea3n website tr\u00ean giao di\u1ec7n \u0111i\u1ec7n tho\u1ea1i tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 x\u01b0\u01a1ng s\u1ed1ng. Tuy nhi\u00ean, b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u00e1nh \u0111\u1ed5i gi\u1eefa vi\u1ec7c c\u00f3 m\u1ed9t giao di\u1ec7n web t\u1ea3i trang nhanh tr\u00ean \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c m\u00e1y t\u00ednh b\u1ea3ng hay ch\u1ee9a t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft.<\/p>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi ph\u00e0n n\u00e0n t\u1eeb kh\u00e1ch h\u00e0ng theo nh\u01b0 nghi\u00ean c\u1ee9u:<\/p>\n

      \n
    • Kh\u00f4ng \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m<\/li>\n
    • Kh\u00f4ng th\u1ec3 \u0111\u1ecdc \u0111\u01b0\u1ee3c th\u00f4ng tin in tr\u00ean bao b\u00ec<\/li>\n
    • \u0110\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn nh\u01b0ng khi nh\u1eadn s\u1ea3n ph\u1ea9m l\u1ea1i kh\u00e1c ho\u00e0n to\u00e0n<\/li>\n
    • Kh\u00f4ng \u0111\u1ee7 \u1ea3nh v\u1ec1 s\u1ea3n ph\u1ea9m<\/li>\n
    • Giao \u0111i\u1ec7n \u0111i\u1ec7n tho\u1ea1i tr\u00f4ng th\u1eadt t\u1ec7<\/li>\n
    • Truy c\u1eadp trang web tr\u00ean \u0111i\u1ec7n tho\u1ea1i nh\u01b0ng kh\u00f4ng \u0111\u1ee7 th\u00f4ng tin nh\u01b0 khi \u0111\u1ecdc tr\u00ean web th\u00f4ng th\u01b0\u1eddng<\/li>\n
    • R\u1ea5t nhi\u1ec1u t\u00ednh n\u0103ng c\u1ee7a web kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean phi\u00ean b\u1ea3n \u0111i\u1ec7n tho\u1ea1i<\/li>\n<\/ul>\n
      \"M\u00f4<\/p>\n

      Mua s\u1eafm tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng ng\u00e0y c\u00e0ng gia t\u0103ng<\/p>\n<\/div>\n

      N\u1ebfu b\u1ea1n ngh\u0129 r\u1eb1ng vi\u1ec7c kh\u00f4ng c\u00f3 \u0111\u1ee7 h\u00ecnh \u1ea3nh, thi\u1ebfu \u0111\u00e1nh gi\u00e1 v\u00e0 d\u1eef li\u1ec7u ngh\u00e8o n\u00e0n v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0 nguy\u00ean nh\u00e2n cho t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p, h\u00e3y nh\u00ecn v\u00e0o v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng g\u1eb7p ph\u1ea3i. H\u1ecd kh\u00f4ng th\u1ec3 \u0111\u1ecdc nh\u1eefng d\u00f2ng ch\u1eef in tr\u00ean s\u1ea3n ph\u1ea9m, trang web l\u1ed7i v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1ecb gi\u1ea3m nghi\u00eam tr\u1ecdng. Tuy nhi\u00ean, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p b\u1eb1ng c\u00e1ch quan s\u00e1t k\u1ef9 qu\u00e1 tr\u00ecnh mua h\u00e0ng b\u1eb1ng thi\u1ebft b\u1ecb di \u0111\u00f4ng. \u0110\u1eebng xem vi\u1ec7c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean di \u0111\u1ed9ng l\u00e0 m\u1ed9t nh\u00e1nh kh\u00e1c c\u1ee7a phi\u00ean b\u1ea3n m\u00e1y t\u00ednh, h\u00e3y khi\u1ebfn ch\u00fang tr\u1edf n\u00ean \u0111\u1ed3ng nh\u1ea5t. B\u1ea1n c\u1ea7n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng t\u00ecm ki\u1ebfm th\u00f4ng tin s\u1ea3n ph\u1ea9m d\u1ec5 d\u00e0ng b\u1ea5t k\u1ec3 tr\u00ean tr\u00ecnh duy\u1ec7t m\u00e1y t\u00ednh b\u1ea3ng hay laptop.<\/p>\n

      H\u01b0\u1edbng m\u1ee5c ti\u00eau v\u00e0o c\u00e1c b\u00e0 m\u1eb9 hay th\u1ebf h\u1ec7 \u201cthi\u00ean ni\u00ean k\u1ef7\u201d?<\/h2>\n

      C\u00f3 2 nh\u00f3m ch\u00ednh m\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o th\u01b0\u1eddng nh\u1eafm t\u1edbi: c\u00e1c b\u00e0 m\u1eb9 v\u00e0 th\u1ebf h\u1ec7 thi\u00ean ni\u00ean k\u1ef7 (Th\u1ebf h\u1ec7 thi\u00ean ni\u00ean k\u1ef7 \u2013 Millennial l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 n\u0103m sinh cu\u1ed1i th\u1ebf k\u1ec9 20 t\u1eeb 1982 \u2013 1995, v\u00e0 l\u1edbn l\u00ean v\u00e0o \u0111\u1ea7u th\u1ebf k\u1ec9 21).<\/p>\n

      M\u1eb7c d\u00f9 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m c\u0169ng quan tr\u1ecdng v\u1edbi 2 nh\u00f3m n\u00e0y nh\u01b0 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, c\u00f3 nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn ri\u00eang m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd n\u1ebfu mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau t\u1edbi nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y.<\/p>\n

      \u0110\u1ea7u ti\u00ean, 40% th\u1ebf h\u1ec7 thi\u00ean ni\u00ean k\u1ef7 trong kh\u1ea3o s\u00e1t t\u00ean cho r\u1eb1ng m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m t\u00e1c \u0111\u1ed9ng t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. Ngo\u00e0i ra, 50% n\u00f3i c\u00e1c x\u1ebfp h\u1ea1ng sao c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t l\u00ean \u0111\u1ecba ch\u1ec9 mua h\u00e0ng. N\u1ed9i dung x\u00e3 h\u1ed9i v\u00e0 n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m. Kh\u00f4ng gi\u1ed1ng nh\u1eefng ng\u01b0\u1eddi mua c\u00f2n l\u1ea1i, 72% th\u1ebf h\u1ec7 thi\u00ean ni\u00ean k\u1ef7 c\u00f3 xu h\u01b0\u1edbng mua s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean h\u00ecnh \u1ea3nh t\u1eeb nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c.<\/p>\n

      M\u1eb7t kh\u00e1c, c\u00e1c b\u00e0 m\u1eb9 kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian. Ch\u1ec9 c\u00f3 1 ph\u1ea7n 3 trong s\u1ed1 h\u1ecd th\u01b0\u1eddng mua h\u00e0ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i v\u00e0 ch\u1ec9 gh\u00e9 m\u1ed9t t\u1edbi 2 website tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 sao cho tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng mua \u1edf website tr\u00ean giao di\u1ec7n \u0111i\u1ec7n tho\u1ea1i \u0111\u1ea3m b\u1ea3o d\u1ec5 d\u00e0ng v\u00e0 \u0111em l\u1ea1i c\u1ea3m gi\u00e1c h\u00e0i l\u00f2ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 mua h\u00e0ng tr\u1ef1c tuy\u1ebfn qua m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n.<\/p>\n

      \u0110\u1ec3 c\u00f3 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/h2>\n

      B\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c insight g\u00ec qua nh\u1eefng kh\u00e1m ph\u00e1 k\u1ec3 tr\u00ean? Tr\u01b0\u1edbc h\u1ebft, n\u1ebfu b\u1ea1n \u0111ang t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m r\u1ed3i l\u01a1 l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 c\u00f2n l\u1ea1i (\u0111\u00e1nh gi\u00e1, h\u00ecnh \u1ea3nh v\u00e0 th\u1eadm ch\u00ed l\u00e0 c\u00e1c n\u1ed9i dung x\u00e3 h\u1ed9i), b\u1ea1n \u0111ang l\u00e0m h\u1ea1i ng\u01b0\u1eddi d\u00f9ng. M\u1ed7i kh\u00eda c\u1ea1nh c\u1ee7a trang m\u00f4 t\u1ea3 chi ti\u1ebft s\u1ea3n ph\u1ea9m n\u00ean \u0111\u01b0\u1ee3c ch\u00fa t\u00e2m t\u1eeb h\u00ecnh \u1ea3nh ch\u1ecdn l\u1ecdc cho t\u1edbi c\u00e1c video v\u1ec1 s\u1ea3n ph\u1ea9m l\u00fac ch\u01b0a m\u1edf h\u1ed9p.<\/p>\n

      H\u00e3y t\u00ecm ki\u1ebfm c\u00e1c c\u00e1ch \u0111\u1ec3 t\u00edch h\u1ee3p n\u1ed9i dung x\u00e3 h\u1ed9i v\u00e0 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 gia t\u0103ng s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u. H\u01a1n h\u1ebft, d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u01b0\u1eddi mua di \u0111\u1ed9ng c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0 nh\u1eadn th\u00f4ng tin chi ti\u1ebft, h\u00ecnh \u1ea3nh v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c kh\u00e1ch mua h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u00f4ng th\u01b0\u1eddng.<\/p>\n

      Ngu\u1ed3n: Kissmetric<\/em><\/p>\n

      B\u00e0i li\u00ean quan:<\/em><\/p>\n

        \n
      • T\u0103ng t\u1ef7 l\u1ec7 c<\/em>huy\u1ec3n \u0111\u1ed5i \u0111\u1ed3ng th\u1eddi v\u1edbi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/em><\/li>\n
      • C\u00e1c l\u1ed7i c\u01a1 b\u1ea3n khi x\u00e2y d\u1ef1ng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i<\/em><\/li>\n
      • T\u1eadn d\u1ee5ng l\u1ecbch s\u1eed chat \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Theo nh\u01b0 m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y t\u1eeb SurveyMonkey, c\u00f3 t\u1edbi 94% kh\u00e1ch h\u00e0ng s\u1ebd r\u1eddi kh\u1ecfi website n\u1ebfu h\u1ecd kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin h\u1ecd c\u1ea7n \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c mua s\u1eafm s\u1ea3n ph\u1ea9m. 88% ng\u01b0\u1eddi mua n\u00f3i r\u1eb1ng m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u00f3ng m\u1ed9t vai tr\u00f2 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong qu\u00e1 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55786"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55786"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55786\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}