{"id":55790,"date":"2023-12-20T15:48:43","date_gmt":"2023-12-20T08:48:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/de-content-marketing-va-quang-cao-tra-tien-song-hanh-tang-doanh-thu.html"},"modified":"2023-12-20T15:48:43","modified_gmt":"2023-12-20T08:48:43","slug":"de-content-marketing-va-quang-cao-tra-tien-song-hanh-tang-doanh-thu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/de-content-marketing-va-quang-cao-tra-tien-song-hanh-tang-doanh-thu.html","title":{"rendered":"\u0110\u1ec3 Content Marketing v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u201csong h\u00e0nh\u201d t\u0103ng doanh thu"},"content":{"rendered":"
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K\u1ebft h\u1ee3p content marketing v\u00e0 qu\u1ea3ng c\u00e1o, \u0111\u01b0\u1ee3c hay kh\u00f4ng?<\/h2>\n

Nhi\u1ec1u chuy\u00ean gia nh\u00ecn nh\u1eadn\u00a0content marketing v\u00e0 PPC (pay per click \u2013 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n theo nh\u1ea5p chu\u1ed9t) l\u00e0\u00a0hai h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c kh\u00f3 song h\u00e0nh c\u00f9ng nhau. Nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 content marketing kh\u1eb3ng \u0111\u1ecbnh, content marketing t\u1ea1o ra c\u00e1c th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh qua th\u1ef1c t\u1ebf: R\u1ea5t\u00a0nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn content marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u. Tuy nhi\u00ean, nh\u1eefng ng\u01b0\u1eddi ph\u1ea3n \u0111\u1ed1i l\u1ea1i nh\u1ea5n m\u1ea1nh, content marketing t\u1ed1n th\u1eddi gian v\u00e0 kh\u00f4ng \u0111\u1ea3m b\u1ea3o c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t \u0111\u1ea7u t\u01b0 (ROI \u2013 return on investment) nh\u01b0 PPC.<\/p>\n

C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0: Li\u1ec7u c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p content marketing v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n? C\u00f9ng \u0111i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Subiz.<\/p>\n

1. Chuy\u1ec3n t\u1eeb ch\u00fa \u00fd sang tin t\u01b0\u1edfng<\/h2>\n

Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n\u00a0s\u1ebd gi\u00fap mang kh\u00e1ch truy c\u1eadp \u0111\u1ebfn website, sau \u0111\u00f3, n\u1ed9i dung l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t quy\u1ebft \u0111\u1ecbnh kh\u00e1ch h\u00e0ng s\u1ebd \u1edf l\u1ea1i bao l\u00e2u v\u1edbi doanh nghi\u1ec7p.<\/p>\n

D\u1eef li\u1ec7u cho th\u1ea5y ph\u1ea7n l\u1edbn doanh thu c\u1ee7a Google \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a\u00a0v\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb. T\u01b0\u01a1ng t\u1ef1, Facebook c\u0169ng v\u1eady. R\u00f5 r\u00e0ng, doanh nghi\u1ec7p \u0111ang ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 \u0111\u1ec3 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1edbi website th\u00f4ng qua c\u00e1c qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n, nh\u01b0ng sau \u0111\u00f3, doanh nghi\u1ec7p l\u00e0m g\u00ec ti\u1ebfp theo? Nh\u1ea5t l\u00e0 khi s\u1ed1 ng\u01b0\u1eddi truy c\u1eadp trang web kh\u00f4ng quan tr\u1ecdng b\u1eb1ng vi\u1ec7c h\u1ecd c\u00f3 b\u1ea5m n\u00fat \u0111\u0103ng k\u00fd\/\u0111\u1eb7t mua hay kh\u00f4ng.<\/p>\n

S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, v\u1edbi l\u01b0\u1ee3ng website c\u1ea1nh tranh ng\u00e0y c\u00e0ng t\u0103ng c\u0169ng l\u00e0 l\u00fac t\u1eadp trung s\u00e1ng t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 n\u00e2ng th\u1eddi gian tr\u00ean site c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch, tr\u1ea3 l\u1eddi th\u1eafc m\u1eafc v\u00e0 cung c\u1ea5p th\u00f4ng tin gi\u00e1 tr\u1ecb s\u1ebd d\u1ec5 d\u00e0ng thi\u1ebft l\u1eadp s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

Kh\u1ea3o s\u00e1t t\u1eeb Digest Reader cho th\u1ea5y 67% ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh \u1edf Hoa K\u1ef3 ch\u00fa \u00fd h\u01a1n \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn v\u00e0 h\u1ecd s\u1eb5n s\u00e0ng tr\u1ea3 cao h\u01a1n \u0111\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m t\u1eeb th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh tin t\u01b0\u1edfng. K\u1ebft qu\u1ea3 c\u0169ng cho th\u1ea5y 78% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n xu\u1ea5t n\u1ed9i dung cu\u1ed1n h\u00fat, \u0111\u1ed9c \u0111\u00e1o v\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n

\"K\u1ebft<\/p>\n

Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng, nh\u01b0ng n\u1ed9i dung m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean s\u1ef1 tin t\u01b0\u1edfng<\/p>\n<\/div>\n

PPC c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng l\u1ea1i ch\u01b0a gi\u00fap kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 tin t\u01b0\u1edfng. Nh\u01b0ng, content marketing l\u1ea1i kh\u00e1c: \u201cCh\u1ea5t l\u01b0\u1ee3ng, n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ch\u1ee9ng t\u1ecf v\u1edbi kh\u00e1ch truy c\u1eadp r\u1eb1ng h\u1ecd \u0111\u00e3 kh\u00f4ng l\u00e3ng ph\u00ed th\u1eddi gian.\u201d<\/p>\n

2. Quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/h2>\n

N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng gi\u00fap c\u00e1c trang web x\u1ebfp \u1edf th\u1ee9 h\u1ea1ng cao tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERP). Tuy nhi\u00ean, v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u v\u1ecb tr\u00ed gi\u00e1 tr\u1ecb b\u00ean ngo\u00e0i b\u1ea3ng x\u1ebfp h\u1ea1ng ti\u00eau chu\u1ea9n. M\u1ed7i l\u1ea7n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, h\u1ecd kh\u00f4ng ch\u1ec9 th\u1ea5y k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean m\u00e0 c\u00f2n t\u1eeb khu v\u1ef1c d\u00e0nh ri\u00eang cho qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<\/p>\n

Nh\u1eefng doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o c\u1ea3 hai chi\u1ebfn l\u01b0\u1ee3c t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean v\u00e0 PPC s\u1edf h\u1eefu c\u01a1 h\u1ed9i th\u1ed1ng tr\u1ecb t\u1ed1t h\u01a1n t\u1eeb \u0111\u00f3 t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 t\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u1ea7n \u0111\u01b0\u1ee3c nh\u00ecn t\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y ch\u00fa \u00fd t\u1edbi ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung: thay v\u00ec li\u00ean t\u1ee5c s\u1ea3n xu\u1ea5t n\u1ed9i dung, h\u00e3y \u0111\u1ea3m b\u1ea3o t\u1ed1t nh\u1ea5t m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1ec1 SEO.<\/p>\n

3. Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 n\u1ed9i dung<\/h2>\n

N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 b\u1ea1n m\u1edbi ch\u1ec9 \u0111i \u0111\u01b0\u1ee3c m\u1ed9t n\u1eeda h\u00e0nh tr\u00ecnh\u2026<\/p>\n

PPC mang \u0111\u1ebfn m\u1ed9t c\u01a1 h\u1ed9i qu\u1ea3ng b\u00e1 n\u1ed9i dung v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. Chia s\u1ebb n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng l\u01b0\u1ee3t xem, tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u00f9y ch\u1ecdn tr\u1ea3 ph\u00ed \u0111\u1ec3 ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc n\u1eefa trong h\u00e0nh tr\u00ecnh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y n\u1ed9i dung th\u00f4ng qua c\u00e1c l\u1ef1a ch\u1ecdn tr\u1ea3 ph\u00ed. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c nh\u1eefng lo\u1ea1i n\u1ed9i dung n\u00e0o s\u1ebd mang \u0111\u1ebfn gi\u00e1 tr\u1ecb cao nh\u1ea5t theo t\u1eebng ch\u01b0\u01a1ng tr\u00ecnh m\u00e0 t\u1eeb \u0111\u00f3 mang l\u1ea1i l\u1ee3i t\u1ee9c cao nh\u1ea5t cho doanh nghi\u1ec7p.<\/p>\n

Ebook hay whitepaper ch\u00ednh l\u00e0 \u1ee9ng c\u1eed vi\u00ean s\u00e1ng gi\u00e1 cho PPC. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng n\u1ed9i dung c\u00f3 kh\u1ea3 n\u0103ng c\u1ed9ng h\u01b0\u1edfng \u1edf th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3 trong n\u0103m, ch\u1eb3ng h\u1ea1n nh\u01b0 n\u1ed9i dung li\u00ean quan \u0111\u1ebfn d\u1ecbp l\u1ec5\/T\u1ebft ho\u1eb7c \u0103n theo xu h\u01b0\u1edbng.<\/p>\n

4. L\u00ean k\u1ebf ho\u1ea1ch s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a<\/h2>\n

PPC s\u1ebd m\u1edf ra c\u00e1nh c\u1eeda nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u00f3 kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau cao, cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh nh\u1eefng t\u1eeb kho\u00e1 kh\u00f4ng ch\u1ec9 mang l\u1ea1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao m\u00e0 c\u00f2n t\u1ed1i \u01b0u doanh thu. B\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y v\u00e0 \u00e1p d\u1ee5ng \u0111\u1ec3 s\u00e1ng t\u1ea1o n\u1ed9i dung, t\u1eadp trung v\u00e0o c\u00e1c t\u1eeb kh\u00f3a \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng t\u1ed1i \u01b0u v\u1ec1 chi ph\u00ed.<\/p>\n

\"K\u1ebft<\/p>\n

K\u1ebft h\u1ee3p content marketing v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch t\u1eeb kh\u00f3a hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

M\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a s\u1ebd \u0111\u1eaft h\u01a1n n\u1ebfu s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch PPC. Tuy nhi\u00ean, nh\u1eefng t\u1eeb v\u00e0 c\u1ee5m t\u1eeb gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng h\u01a1n khi k\u1ebft h\u1ee3p s\u00e1ng t\u1ea1o n\u1ed9i dung ch\u1eafc ch\u1eafn s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u h\u01a1n h\u1eb3n. Trong khi nh\u1eefng t\u1eeb kh\u00f3a c\u00e0ng \u0111\u1eaft ti\u1ec1n th\u00ec c\u00e0ng kh\u00f3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng, v\u00ec th\u1ebf, t\u1eadp trung v\u00e0o c\u00e1c c\u1ee5m t\u1eeb \u00edt c\u1ea1nh tranh nh\u01b0ng s\u1edf h\u1eefu ti\u1ec1m n\u0103ng \u0111\u00e1ng k\u1ec3 v\u1ec1 th\u1ee9 h\u1ea1ng c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00f4n ngoan h\u01a1n h\u1eb3n.<\/p>\n

\u0110\u1ed5i l\u1ea1i, th\u1ee9 h\u1ea1ng t\u1ef1 nhi\u00ean c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 r\u1ea5t nhi\u1ec1u v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch PPC. N\u1ebfu b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng c\u1ee5m t\u1eeb ho\u1eb7c c\u00e1c t\u1eeb kh\u00f3a d\u00e0i \u0111ang gi\u00fap website s\u1edf h\u1eefu th\u1ee9 h\u1ea1ng t\u1ef1 nhi\u00ean cao, h\u00e3y b\u1ed5 sung ngay v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o\u00a0\u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.<\/p>\n

S\u1ebd th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn th\u00f4ng minh \u0111\u1ec3 tr\u00e1nh nh\u1eefng t\u1eeb kh\u00f3a \u0111\u1eaft nh\u1ea5t, c\u1ea1nh tranh nh\u1ea5t tr\u1eeb khi b\u1ea1n bi\u1ebft ch\u00fang s\u1ebd mang l\u1ea1i l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p. M\u1ed9t khi k\u1ebf ho\u1ea1ch s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c chi ti\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh m\u00ecnh s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n cho t\u1eeb kh\u00f3a n\u00e0o.<\/p>\n

R\u00f5 r\u00e0ng, content marketing v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n (PPC) kh\u00f4ng h\u1ec1\u00a0m\u00e2u thu\u1eabn. Khi b\u1ea1n l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c h\u01b0\u1edbng k\u1ebft h\u1ee3p \u0111\u00fang \u0111\u1eafn, hi\u1ec7u qu\u1ea3 ch\u1eafc ch\u1eafn s\u1ebd r\u1ea5t kh\u00e1c bi\u1ec7t.<\/p>\n

Ngu\u1ed3n: Brafton.com<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

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  • C\u00e1c chi\u1ebfn d\u1ecbch Content Marketing gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ch\u1ea1m v\u00e0o tr\u00e1i tim kh\u00e1ch h\u00e0ng<\/em><\/li>\n
  • T\u0103ng s\u1ee9c h\u00fat cho n\u1ed9i dung website \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    K\u1ebft h\u1ee3p content marketing v\u00e0 qu\u1ea3ng c\u00e1o, \u0111\u01b0\u1ee3c hay kh\u00f4ng? Nhi\u1ec1u chuy\u00ean gia nh\u00ecn nh\u1eadn\u00a0content marketing v\u00e0 PPC (pay per click \u2013 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n theo nh\u1ea5p chu\u1ed9t) l\u00e0\u00a0hai h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c kh\u00f3 song h\u00e0nh c\u00f9ng nhau. Nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 content marketing kh\u1eb3ng \u0111\u1ecbnh, content marketing t\u1ea1o ra c\u00e1c th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55790"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55790"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55790\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}