{"id":55797,"date":"2023-12-20T15:50:38","date_gmt":"2023-12-20T08:50:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-truc-tuyen-2017-xu-huong-nao-len-ngoi.html"},"modified":"2023-12-20T15:50:38","modified_gmt":"2023-12-20T08:50:38","slug":"marketing-truc-tuyen-2017-xu-huong-nao-len-ngoi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-truc-tuyen-2017-xu-huong-nao-len-ngoi.html","title":{"rendered":"Marketing tr\u1ef1c tuy\u1ebfn : Xu h\u01b0\u1edbng n\u00e0o l\u00ean ng\u00f4i?"},"content":{"rendered":"
Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 ti\u1ec1m n\u0103ng h\u1ee9a h\u1eb9n c\u1ee7a marketing tr\u1ef1c tuy\u1ebfn t\u0103ng tr\u01b0\u1edfng ch\u00f3ng m\u1eb7t qua t\u1eebng n\u0103m. Th\u00f4ng qua marketing tr\u1ef1c tuy\u1ebfn, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 thu g\u1ecdn m\u1ecdi th\u1ee9 trong t\u1ea7m tay b\u1edfi c\u00e1c r\u00e0o c\u1ea3n v\u1ec1 m\u1eb7t v\u1eadt l\u00fd v\u00e0 gi\u1edbi h\u1ea1n \u0111\u01b0\u1ee3c h\u1ea1n ch\u1ebf t\u1edbi m\u1ee9c t\u1ed1i thi\u1ec3u. M\u1ed9t th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o l\u1eadp v\u1edbi s\u1ef1 c\u1ea1nh tranh tr\u00ean c\u00f9ng s\u00e2n ch\u01a1i c\u1ee7a c\u00e1c \u201c\u00f4ng l\u1edbn\u201d l\u1eabn doanh nghi\u1ec7p nh\u1ecf. N\u0103m , marketing tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u0103ng tr\u01b0\u1edfng quy m\u00f4 doanh nghi\u1ec7p v\u00e0 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

N\u0103m m\u1edbi \u2013 xu h\u01b0\u1edbng m\u1edbi. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 9 d\u1ef1 b\u00e1o v\u1ec1 xu h\u01b0\u1edbng marketing tr\u1ef1c tuy\u1ebfn d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf trong n\u0103m .<\/p>\n

1. Marketing tr\u1ef1c tuy\u1ebfn \u201cch\u00e9o\u201d thi\u1ebft b\u1ecb (Cross-device)<\/h2>\n

Ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi c\u00f3 \u00edt nh\u1ea5t 2 thi\u1ebft b\u1ecb s\u1ed1 nh\u01b0 \u0111i\u1ec7n tho\u1ea1i\/laptop\/m\u00e1y t\u00ednh b\u1ea3ng\u2026 v\u00e0 marketing ch\u00e9o k\u00eanh hay marketing ch\u00e9o thi\u1ebft b\u1ecb s\u1ebd chi\u1ebfm \u01b0u th\u1ebf. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i g\u1eb7p \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u1edf \u0111\u00fang n\u01a1i. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ea7n \u0111\u01b0\u1ee3c ph\u1ed1i h\u1ee3p v\u1edbi nhau \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng nh\u1ea5t qua \u0111a thi\u1ebft b\u1ecb v\u1edbi \u0111\u1ed9 ph\u00e2n gi\u1ea3i v\u00e0 k\u00edch c\u1ee1 m\u00e0n h\u00ecnh kh\u00e1c nhau. T\u1ed1i \u01b0u h\u00f3a website cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 vi\u1ec7c c\u1ea7n l\u00e0m \u0111\u1ea7u ti\u00ean, k\u1ebf \u0111\u1ebfn l\u00e0 thi\u1ebft l\u1eadp c\u00e0i \u0111\u1eb7t email cho c\u1ea3 ng\u01b0\u1eddi \u0111\u1ecdc tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n l\u1eabn c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n di \u0111\u1ed9ng.<\/p>\n

Nh\u01b0 v\u1eady, kh\u00f4ng nh\u1eefng chi\u1ebfn d\u1ecbch marketing tr\u1ef1c tuy\u1ebfn c\u1ea7n t\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb \u0111\u1ec3 b\u00e0n l\u1eabn di \u0111\u1ed9ng m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng c\u0169ng ph\u1ea3i \u0111a d\u1ea1ng. B\u1ea1n c\u1ea7n ph\u1ea3i \u0111o l\u01b0\u1eddng ROI qua m\u1ed7i chi\u1ebfn d\u1ecbch v\u00e0 m\u1ed7i thi\u1ebft b\u1ecb \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng v\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c n\u01a1i n\u00e0o th\u00ec kh\u00e1ch h\u00e0ng c\u00f3 ph\u1ea3n h\u1ed3i t\u1ed1t nh\u1ea5t.<\/p>\n

2. Influencer marketing<\/h2>\n

Influencer marketing l\u00e0 ph\u01b0\u01a1ng th\u1ee9c s\u1eed d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng x\u00e3 h\u1ed9i \u0111\u1ec3 ti\u1ebfp th\u1ecb \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng s\u1ebd lan truy\u1ec1n t\u00e1c \u0111\u1ed9ng c\u1ee7a h\u1ecd t\u1edbi l\u01b0\u1ee3ng fan s\u1eb5n c\u00f3 tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi n\u1ed9i dung do nh\u00e3n h\u00e0ng bi\u00ean so\u1ea1n tr\u01b0\u1edbc ho\u1eb7c t\u1ef1 vi\u1ebft v\u1edbi phong c\u00e1ch ri\u00eang. D\u1ef1 b\u00e1o influencer marketing s\u1ebd tr\u1edf n\u00ean b\u00f9ng n\u1ed5 v\u00e0o n\u0103m sau. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng v\u00e0 tin t\u01b0\u1edfng v\u00e0o c\u00e1c b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m. N\u1ebfu th\u1ea7n t\u01b0\u1ee3ng c\u1ee7a ai \u0111\u00f3\u00a0gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m, anh ta s\u1ebd c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng v\u00e0 mu\u1ed1n s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n l\u00e0 khi \u0111\u1ecdc m\u1ed9t email marketing hay xem qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp t\u1eeb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"Xu<\/p>\n

S\u1eed d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng s\u1ebd k\u00e9o th\u00eam l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho c\u00f4ng ty<\/p>\n<\/div>\n

Vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc nh\u1eb1m thu \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u00f4ng trang \u0111i\u1ec3m nh\u1eadp kh\u1ea9u Nh\u1eadt B\u1ea3n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c beauty bloggers Vi\u1ec7t c\u00f3 ti\u1ebfng \u0111\u1ec3 qu\u1ea3ng c\u00e1o qua h\u00ecnh th\u1ee9c review tr\u00ean blog, quay video v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m y\u00eau th\u00edch nh\u1ea5t trong th\u00e1ng hay \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 m\u1ed9t t\u1ea5m \u1ea3nh tr\u00ean Facebook v\u1edbi n\u1ed9i dung m\u1edbi mua s\u1ea3n ph\u1ea9m v\u1ec1, s\u1ebd vi\u1ebft c\u1ea3m nh\u1eadn ngay sau khi d\u00f9ng.<\/p>\n

Ngay c\u1ea3 khi doanh nghi\u1ec7p c\u00f3 ng\u00e2n s\u00e1ch marketing tr\u1ef1c tuy\u1ebfn h\u1ea1n h\u1eb9p, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 trao \u0111\u1ed5i v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn ti\u1ec1n nh\u01b0 l\u00e0 kho\u1ea3n thanh to\u00e1n cho h\u1ecd. \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u1edf m\u1ee9c v\u1eeba ph\u1ea3i, h\u00e3y d\u00e0nh cho h\u1ecd m\u1ed9t s\u1ed1 \u01b0u \u0111\u00e3i nh\u01b0 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n ho\u1eb7c xu\u1ea5t hi\u1ec7n tr\u00ean webiste c\u00f4ng ty.<\/p>\n

3. \u01afu ti\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/h2>\n

S\u1ebd kh\u00f4ng c\u00f3 g\u00ec l\u00e0 b\u1ea5t ng\u1edd n\u1ebfu nh\u01b0 vi\u1ec7c tri\u1ec3n khai marketing tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng chi\u1ebfm th\u1ebf th\u01b0\u1ee3ng phong trong marketing tr\u1ef1c tuy\u1ebfn t\u1ed5ng quan v\u00e0o n\u0103m . T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 t\u1eeb website c\u00f4ng ty cho t\u1edbi chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh d\u1ea1ng cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Kh\u00f4ng nh\u1eefng th\u1ebf, t\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng h\u01a1n so v\u1edbi thi\u1ebft b\u1ecb \u0111\u1ec3 b\u00e0n. Ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi \u0111ang xem website, \u0111\u1ecdc email v\u00e0 l\u01b0\u1edbt m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n di \u0111\u1ed9ng. Trong n\u0103m , b\u1ea1n ph\u1ea3i t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 thay \u0111\u1ed5i phong c\u00e1ch ph\u00f9 h\u1ee3p. B\u1ea1n s\u1ebd t\u0103ng \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

4. Qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean<\/h2>\n

Qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean s\u1ebd t\u0103ng v\u1ecdt trong n\u0103m t\u1edbi. V\u1edbi vi\u1ec7c ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn \u0111\u1ee9ng ngo\u00e0i c\u00e1c qu\u1ea3ng c\u00e1o \u201cnhan nh\u1ea3n\u201d h\u00e0ng ng\u00e0y v\u00e0 t\u1eaft ti\u1ebfng m\u1ed7i khi th\u1ea5y qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean \u0111em t\u1edbi cho doanh nghi\u1ec7p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u00e2y l\u00e0 lo\u1ea1i qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n khi c\u00f4ng ty b\u1ecf ti\u1ec1n cho n\u1ed9i dung tr\u00ean m\u1ed9t website b\u1ea5t k\u1ef3. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n v\u1eabn ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c ng\u01b0\u1eddi xem khi \u0111\u1ecdc n\u1ed9i dung nh\u01b0ng h\u1ecd l\u1ea1i kh\u00f4ng b\u1ecb \u201ct\u1ea5n c\u00f4ng t\u1edbi t\u1ea5p\u201d b\u1eb1ng h\u00e0ng lo\u1ea1t th\u00f4ng tin qu\u1ea3ng c\u00e1o s\u00e1o r\u1ed7ng tr\u1ef1c ti\u1ebfp kh\u00f4ng mong mu\u1ed1n t\u1eeb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i LinkedIn. SAS \u0111\u00e3 tr\u1ea3 ti\u1ec1n cho LinkedIn \u0111\u1ec3 qu\u1ea3ng c\u00e1o n\u1ed9i dung n\u00e0y v\u00e0 \u0111\u00e1nh d\u1ea5u l\u00e0 \u201c\u0110\u01b0\u1ee3c t\u00e0i tr\u1ee3\u201d. Sau khi\u00a0xu\u1ea5t hi\u1ec7n tr\u00ean trang tin c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn click th\u1eb3ng v\u00e0o URL ho\u1eb7c th\u1eadm ch\u00ed nh\u1ea5n \u201cTheo d\u00f5i\u201d t\u00e0i kho\u1ea3n c\u00f4ng ty. Vi\u1ec7c n\u00e0y ki\u1ec3m so\u00e1t ng\u01b0\u1eddi \u0111\u1ecdc \u1edf m\u1ee9c \u0111\u1ed9 v\u1eeba ph\u1ea3i, l\u1ea1i kh\u00f4ng \u201cd\u1ed9i bom\u201d h\u1ecd b\u1eb1ng kh\u1ed1i l\u01b0\u1ee3ng th\u00f4ng tin qu\u00e1 l\u1edbn. \u0110\u00e2y l\u00e0 s\u1ef1 h\u1ee3p t\u00e1c c\u00f3 l\u1ee3i: g\u00e2y h\u1ee9ng th\u00fa cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ecdc th\u00f4ng tin v\u00e0 c\u00f4ng ty kh\u00f4ng xu\u1ea5t hi\u1ec7n nh\u01b0 l\u00e0 m\u1ed9t k\u1ebb chuy\u00ean \u0111i \u201cspam\u201d nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng mu\u1ed1n \u0111\u1ecdc n\u1ed9i dung v\u00e0 c\u0169ng ch\u1eb3ng h\u1ec1 quan t\u00e2m.<\/p>\n

\"Qu\u1ea3ng<\/p>\n

M\u1eabu qu\u1ea3ng c\u00e1o t\u1ea1i LinkedIn<\/p>\n<\/div>\n

Nh\u1eefng n\u1ed9i dung gi\u00e1 tr\u1ecb v\u00e0 h\u1eefu \u00edch lu\u00f4n l\u00e0 t\u1ed1t nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean mang cho th\u01b0\u01a1ng hi\u1ec7u c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 \u0111em l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng \u1edf nh\u1eefng n\u01a1i h\u1ecd kh\u00f4ng l\u00e0m ch\u1ee7 nh\u01b0 b\u00e1o ch\u00ed, blog v\u00e0 c\u00e1c \u1ea5n ph\u1ea9m ph\u00e1t h\u00e0nh kh\u00e1c.<\/p>\n

5. C\u00e1 nh\u00e2n h\u00f3a<\/h2>\n

T\u0103ng c\u01b0\u1eddng c\u00e1 nh\u00e2n h\u00f3a n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ed3ng th\u1eddi v\u1edbi marketing ch\u00e9o thi\u1ebft b\u1ecb. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ef3 v\u1ecdng v\u00e0o m\u1ed9t \u201cc\u00fa ch\u1ea1m\u201d v\u00e0 s\u1ef1 nh\u1eadn bi\u1ebft c\u00f3 t\u00ednh c\u00e1 nh\u00e2n, b\u1ea5t k\u1ec3 \u1edf \u0111\u00e2u trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng. Ki\u1ec3u t\u1ed1i \u01b0u h\u00f3a n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 g\u1ecdi t\u00ean ri\u00eang kh\u00e1ch h\u00e0ng trong eamail marketing m\u00e0 c\u00f2n \u0111\u00f2i h\u1ecfi nh\u1eefng n\u1ed7 l\u1ef1c marketing c\u1ee7a b\u1ea1n ph\u1ea3i bao g\u1ed3m h\u00e0nh vi kh\u00e1ch h\u00e0ng, th\u00f3i quen ti\u00eau d\u00f9ng, m\u00fai gi\u1edd v\u00e0 ng\u00f4n ng\u1eef.<\/p>\n

H\u00e3y n\u1eafm b\u1eaft nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n kh\u00fac h\u1ecd r\u00f5 nh\u1ea5t c\u00f3 th\u1ec3. H\u1ecd s\u1ebd ph\u1ea3n h\u1ed3i t\u1edbi nh\u1eefng tin nh\u1eafn c\u00e1 nh\u00e2n h\u00f3a v\u1edbi m\u1eadt \u0111\u1ed9 v\u1eeba ph\u1ea3i h\u01a1n l\u00e0 danh s\u00e1ch email d\u00e0i d\u1eb1ng d\u1eb7c \u0111\u01b0\u1ee3c g\u1eedi h\u00e0ng lo\u1ea1t m\u1ed7i ng\u00e0y.<\/p>\n

6. Ch\u00fa tr\u1ecdng t\u01b0\u01a1ng t\u00e1c h\u01a1n n\u1ed9i dung h\u1ed7n h\u1ee3p<\/h2>\n

V\u1edbi h\u00e0ng lo\u1ea1t n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tung ra m\u1ed7i ng\u00e0y, s\u1ebd l\u00e0 c\u1ea7n thi\u1ebft h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ec3 b\u1ea1n d\u00e0nh th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eefng th\u1ee9 c\u00f3 gi\u00e1 tr\u1ecb, c\u00f3 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c cao t\u1edbi kh\u00e1ch h\u00e0ng. H\u00e3y b\u1ecf nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ch\u00fa tr\u1ecdng v\u00e0o s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u00fa t\u00e2m v\u00e0o s\u1ea3n xu\u1ea5t n\u1ed9i dung \u00edt h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n, h\u1ee9a h\u1eb9n c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng. Infographic, b\u00e0i \u0111\u0103ng blog, v\u00e0 c\u00f4ng c\u1ee5 tr\u1ef1c quan v\u1edbi m\u1ee5c \u0111\u00edch l\u00e0m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ed9i dung ch\u00ednh th\u1ed1ng. N\u1ed9i dung n\u00e0y c\u00f2n d\u1ec5 chia nh\u1ecf v\u00e0 s\u1eed d\u1ee5ng theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau v\u00e0o tu\u1ea7n sau hay th\u00e1ng sau \u0111\u00f3.<\/p>\n

Ph\u00e1t tri\u1ec3n n\u1ed9i dung m\u00e0 kh\u00e1ch h\u00e0ng mu\u1ed1n \u0111\u1ecdc l\u00e0 \u01b0u ti\u00ean s\u1ed1 1. N\u1ebfu c\u00f4ng ty cho \u0111\u0103ng t\u1ea3i nh\u1eefng n\u1ed9i dung kh\u00f4ng c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t hay th\u1eadm ch\u00ed l\u00e0 nh\u00e0m ch\u00e1n, n\u00f3 s\u1ebd d\u1eabn t\u1edbi vi\u1ec7c b\u1ecb x\u1ebfp v\u00e0o nh\u00f3m g\u00e2y phi\u1ec1n to\u00e1i hay kh\u00f4ng ch\u00ednh th\u1ed1ng trong m\u1eaft kh\u00e1ch h\u00e0ng. M\u1ed9t b\u00ed k\u00edp kh\u00e1 h\u1eefu hi\u1ec7u trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 l\u1eadp ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung v\u00e0 l\u1ecbch \u0111\u0103ng b\u00e0i \u0111\u1ec3 ki\u1ec3m so\u00e1t nh\u1eefng lo\u1ea1i n\u1ed9i dung n\u00e0o s\u1ebd c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

7. Th\u1ed1ng k\u00ea x\u00e3 h\u1ed9i v\u00e0 d\u1eef li\u1ec7u<\/h2>\n

M\u1eb7c d\u00f9 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p \u0111\u00e3 coi m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 l\u00e0 1 ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c marketing tr\u1ef1c tuy\u1ebfn, \u0111a s\u1ed1 \u0111\u1ec1u \u0111ang xem nh\u1eb9 vi\u1ec7c s\u1eed d\u1ee5ng ph\u00e2n t\u00edch x\u00e3 h\u1ed9i v\u00e0 d\u1eef li\u1ec7u. l\u00e0 m\u1ed9t n\u0103m m\u00e0 s\u1ef1 t\u1ea5n c\u00f4ng d\u1eef d\u1ed9i t\u1eeb marketing v\u00e0 qu\u1ea3ng c\u00e1o trong th\u1ebf gi\u1edbi s\u1ed1 gia t\u0103ng m\u1ea1nh m\u1ebd, th\u1ea5u hi\u1ec3u nh\u1eefng g\u00ec m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111ang ph\u1ea3n h\u1ed3i v\u00e0 n\u1ec1n t\u1ea3ng n\u00e0o quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 doanh nghi\u1ec7p nh\u1ecf t\u1ed3n t\u1ea1i r\u1ea5t quan tr\u1ecdng. D\u1eef li\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n c\u1ea7n thi\u1ebft c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 kh\u00f4ng th\u1ec3 b\u1ecb xao l\u00e3ng nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n

S\u1ed1 l\u01b0\u1ee3ng c\u00e1c doanh nghi\u1ec7p nh\u1ecf s\u1ebd t\u0103ng l\u00ean trong vi\u1ec7c theo d\u00f5i Facebook Insights, Twitter\u2019s Dashboard hay nh\u1eefng ph\u00e2n t\u00edch v\u1ec1 Instagram \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c mong mu\u1ed1n t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. Nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y r\u1ea5t d\u1ec5 hi\u1ec3u v\u00e0 insight thu th\u1eadp \u0111\u01b0\u1ee3c c\u00f3 li\u00ean quan cao \u0111\u1ebfn vi\u1ec7c truy c\u1eadp c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n s\u1ebd ch\u1eb3ng c\u1ea7n \u0111\u1ebfn m\u1ed9t \u201cph\u00f9 th\u1ee7y d\u1eef li\u1ec7u\u201d \u0111\u1ec3 l\u00e0m ch\u1ee7 nh\u1eefng th\u00f4ng tin tr\u00ean. \u0110\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c th\u1ea5u hi\u1ec3u nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea\u00a0n\u00e0y v\u00e0 vi\u1ec7c kinh doanh h\u1ee9a h\u1eb9n kh\u1edfi s\u1eafc nh\u01b0 k\u1ebft qu\u1ea3 t\u1ea5t y\u1ebfu.<\/p>\n

8. K\u1ec3 chuy\u1ec7n<\/h2>\n

M\u1ed9t nguy\u00ean l\u00fd c\u01a1 b\u1ea3n \u0111\u1ec3 c\u00f3 b\u00e0i vi\u1ebft t\u1ed1t l\u00e0 \u201cto show, not tell\u201d (t\u1ea3 cho h\u1ecd th\u1ea5y, thay v\u00ec k\u1ec3 cho h\u1ecd nghe). Ng\u00f4n ng\u1eef mi\u00eau t\u1ea3 s\u1ebd ph\u00e1c h\u1ecda l\u00ean khung c\u1ea3nh m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 h\u00ecnh dung \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng v\u00e0 c\u00e2u chuy\u1ec7n b\u1ea1n \u0111ang c\u1ed1 g\u1eafng truy\u1ec1n t\u1ea3i. N\u00f3 tr\u1edf th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c h\u01a1n l\u00e0 vi\u1ec7c \u201cti\u00eau h\u00f3a\u201d n\u1ed9i dung theo h\u01b0\u1edbng th\u1ee5 \u0111\u1ed9ng. H\u01a1n l\u00fac n\u00e0o h\u1ebft, s\u1eed d\u1ee5ng nh\u1eefng c\u00e2u chuy\u1ec7n k\u1ec3 \u0111\u1ec3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

H\u00e3y ngh\u0129 v\u1ec1 m\u1ee5c ti\u00eau m\u00e0 c\u00f4ng ty mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u1ef1c tuy\u1ebfn\u00a0v\u00e0 sau \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh th\u00f4ng \u0111i\u1ec7p t\u1eeb kh\u00e1ch h\u00e0ng tri\u1ec3n v\u1ecdng. Kh\u00e1ch h\u00e0ng ng\u00e0y nay \u201ckh\u00f3 t\u00ednh\u201d v\u00e0 c\u00f3 ch\u1ecdn l\u1ecdc h\u01a1n, h\u1ecd kh\u00f4ng mu\u1ed1n ti\u1ebfp nh\u1eadn nh\u1eefng m\u1ea9u qu\u1ea3ng c\u00e1o qu\u00e1 tr\u1ef1c ti\u1ebfp v\u00e0 CTA l\u00f4i k\u00e9o qu\u00e1 m\u1ee9c. Thay v\u00e0o \u0111\u00f3, t\u1ea1o n\u00ean m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ee7 s\u1ee9c \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng t\u1ef1 nguy\u1ec7n l\u1eafng nghe v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u theo c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t c\u00f3 th\u1ec3. Vi\u1ec7c k\u1ec3 chuy\u1ec7n n\u00e0y s\u1ebd \u0111\u00f2i h\u1ecfi nhi\u1ec1u b\u00e0i \u0111\u0103ng t\u1eeb Instagram b\u1edfi \u0111i\u1ec1u \u0111\u00f3 khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i ph\u1ea3i quay l\u1ea1i trang Instagram c\u1ee7a b\u1ea1n nhi\u1ec1u l\u1ea7n \u0111\u1ec3 \u0111\u1ecdc to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n.<\/p>\n

\"K\u1ec3<\/p>\n

C\u00e2u chuy\u1ec7n lu\u00f4n \u0111\u00e1ng nh\u1edb h\u01a1n nh\u1eefng m\u1ea9u qu\u1ea3ng c\u00e1o<\/p>\n<\/div>\n

\u0110\u00f3 l\u00e0 th\u1ee9 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c\u00a0t\u1eeb c\u00e1c c\u00f4ng ty trong n\u0103m .<\/p>\n

9. Video<\/h2>\n

Video s\u1ebd l\u00e0 ranh gi\u1edbi m\u1edbi \u2013 c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 nghe \u0111i\u1ec1u n\u00e0y m\u1ed7i n\u0103m. Tuy nhi\u00ean, n\u0103m n\u00e0y th\u1ef1c s\u1ef1 h\u1ee9a h\u1eb9n s\u1ebd l\u00e0 m\u1ed9t n\u0103m c\u1ee7a video v\u1edbi 1 s\u1ed1 l\u00fd do. G\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec1u t\u00edch h\u1ee3p kh\u1ea3 n\u0103ng \u0111\u0103ng t\u1ea3i video v\u00e0o t\u00ednh n\u0103ng ch\u00ednh. M\u1ecdi ng\u01b0\u1eddi \u0111ang t\u1ea1o, xem, b\u00ecnh lu\u1eadn v\u00e0 chia s\u1ebb video v\u1edbi s\u1ed1 l\u01b0\u1ee3ng v\u00f4 c\u00f9ng l\u1edbn. Facebok hi\u1ec7n nay cho bi\u1ebft m\u1ed7i ng\u00e0y c\u00f3 100 tri\u1ec7u gi\u1edd video \u0111ang \u0111\u01b0\u1ee3c xem tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y v\u00e0 \u0111\u00f3 m\u1edbi ch\u1ec9 l\u00e0 m\u1ed9t \u0111\u1ecba ch\u1ec9 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

V\u1edbi s\u1ef1 th\u00edch \u1ee9ng r\u1ed9ng r\u00e3i h\u01a1n c\u1ee7a video, c\u00e1c doanh nghi\u1ec7p nh\u1ecf n\u00ean c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 l\u00e0 1 ph\u1ea7n c\u1ee7a chi\u1ebfn d\u1ecbch marketing m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0 m\u1ed9t b\u1eadc th\u1ea7y th\u00ec m\u1edbi s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c video. Th\u1eed nghi\u1ec7m v\u1edbi m\u1ed9t ch\u00fat s\u00e1ng t\u1ea1o c\u00f9ng nh\u1eefng ph\u1ea7n m\u1ec1m c\u01a1 b\u1ea3n \u0111\u1ec3 xem ROI \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

H\u00e3y khi\u1ebfn n\u0103m tr\u1edf th\u00e0nh m\u1ed9t n\u0103m tuy\u1ec7t v\u1eddi nh\u1ea5t cho c\u00f4ng ty c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch c\u00e2n nh\u1eafc nh\u1eefng d\u1ef1 b\u00e1o v\u1ec1 marketing tr\u1ef1c tuy\u1ebfn k\u1ec3 tr\u00ean v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng th\u1ee9 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi ng\u00e0nh ngh\u1ec1 kinh doanh c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng c\u00f4ng ty \u0111\u1ec3 n\u00e2ng cao \u1ea3nh h\u01b0\u1edfng v\u00e0 \u201cchi\u1ebfm tr\u1ecdn\u201d tr\u00e1i tim kh\u00e1ch h\u00e0ng.<\/p>\n

Theo Socialmediatoday<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • Mu\u1ed1n marketing tr\u1ef1c tuy\u1ebfn th\u1ea5t b\u1ea1i, h\u00e3y ti\u1ebfp t\u1ee5c s\u1ea3n xu\u1ea5t nh\u1eefng content d\u01b0\u1edbi \u0111\u00e2y<\/em><\/li>\n
  • Trong k\u1ef7 nguy\u00ean s\u1ed1, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 tr\u1ea3i nghi\u1ec7m<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    N\u0103m m\u1edbi \u2013 xu h\u01b0\u1edbng m\u1edbi. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 9 d\u1ef1 b\u00e1o v\u1ec1 xu h\u01b0\u1edbng marketing tr\u1ef1c tuy\u1ebfn d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf trong n\u0103m .<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55797"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55797"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55797\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}