{"id":55801,"date":"2023-12-20T15:51:37","date_gmt":"2023-12-20T08:51:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/muon-marketing-truc-tuyen-that-bai-hay-tiep-tuc-san-xuat-nhung-content-duoi-day.html"},"modified":"2023-12-20T15:51:37","modified_gmt":"2023-12-20T08:51:37","slug":"muon-marketing-truc-tuyen-that-bai-hay-tiep-tuc-san-xuat-nhung-content-duoi-day","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/muon-marketing-truc-tuyen-that-bai-hay-tiep-tuc-san-xuat-nhung-content-duoi-day.html","title":{"rendered":"Mu\u1ed1n marketing tr\u1ef1c tuy\u1ebfn th\u1ea5t b\u1ea1i, h\u00e3y ti\u1ebfp t\u1ee5c s\u1ea3n xu\u1ea5t nh\u1eefng content d\u01b0\u1edbi \u0111\u00e2y"},"content":{"rendered":"
\n

Ngh\u00e8o n\u00e0n<\/h2>\n

N\u1ed9i dung k\u00e9m \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 nguy\u00ean nh\u1ea5t s\u1ed1 1 d\u1eabn t\u1edbi s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u1ef1c tuy\u1ebfn. Ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ty \u0111\u0103ng t\u1ea3i n\u1ed9i dung k\u00e9m l\u00e0 do ch\u00fang \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch n\u1ed9i dung kh\u00f4ng \u0111\u1ee7 n\u0103ng l\u1ef1c. N\u1ebfu n\u1ed9i dung h\u1ea5p d\u1eabn l\u00e0 th\u1ee9 c\u1ed1t l\u00f5i \u0111\u1ec3 l\u00f4i k\u00e9o \u0111\u1ed9c gi\u1ea3, t\u1ea1i sao b\u1ea1n ch\u01b0a \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng nh\u00e2n vi\u00ean c\u00f3 kh\u1ea3 n\u0103ng vi\u1ebft l\u00e1ch th\u1ef1c s\u1ef1? \u0110i\u1ec1u n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1ea1i ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u0111\u00fang t\u1ea7m. Nh\u1eefng marketer th\u1eddi \u0111\u1ea1i marketing tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch v\u00e0o vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch, t\u01b0 v\u1ea5n, thi\u1ebft k\u1ebf v\u00e0 h\u00e0ng d\u00e0i nh\u1eefng th\u1ee9 kh\u00e1c d\u1eabn \u0111\u1ebfn l\u01a1 l\u00e0 ph\u1ea7n n\u1ed9i dung.<\/p>\n

N\u1ed9i dung b\u1ea1n \u0111\u0103ng t\u1ea3i kh\u00f4ng th\u1ec3 nh\u00e0m ch\u00e1n \u0111\u1ebfn \u0111\u1ed9 khi\u1ebfn cho ng\u01b0\u1eddi \u0111\u1ecdc b\u1ecf cu\u1ed9c gi\u1eefa ch\u1eebng. N\u00f3 kh\u00f4ng n\u00ean ch\u1ee9a c\u00e1c thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n qu\u00e1 kh\u00f3 \u0111\u1ec3 hi\u1ec3u, d\u1ec5 \u0111o\u00e1n, qu\u00e1 an to\u00e0n, \u0111\u01a1n \u0111i\u1ec7u, kh\u00f4ng c\u00f3 t\u1ed5 ch\u1ee9c hay c\u1ea9u th\u1ea3. N\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd ng\u1eebng ph\u00e1t huy hi\u1ec7u qu\u1ea3 khi vi\u1ec7c \u0111\u1ecdc ch\u00fang tr\u1edf th\u00e0nh m\u1ed9t ngh\u0129a v\u1ee5.<\/p>\n

Kh\u00f4ng ch\u00fa \u00fd t\u1edbi SEO<\/h2>\n

M\u1ed9t trong nh\u1eefng sai l\u1ea7m trong content marketing l\u00e0 SEO kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 \u0111\u00fang t\u1ea7m. H\u00e3y hi\u1ec3u r\u00f5 v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a SEO. V\u1ec1 d\u00e0i h\u1ea1n, n\u1ed9i dung x\u1ebfp th\u1ee9 h\u1ea1ng cao trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm s\u1ebd l\u00e0 ngu\u1ed3n truy c\u1eadp quan tr\u1ecdng nh\u1ea5t. H\u00e0ng tri\u1ec7u blog \u0111ang kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm: kh\u00f4ng t\u1eeb kh\u00f3a, kh\u00f4ng tag, kh\u00f4ng c\u00f3 ph\u1ea7n m\u00f4 t\u1ea3 ng\u1eafn. B\u1ecf qua nh\u1eefng th\u1ee9 c\u01a1 b\u1ea3n nh\u01b0 s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a hay tag ch\u1eafc ch\u1eafn s\u1ebd khi\u1ebfn b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm cao cho website.<\/p>\n

\"Marketing<\/p>\n

Kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o SEO l\u00e0 \u0111\u00e1nh m\u1ea5t c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng trong marketing tr\u1ef1c tuy\u1ebfn<\/p>\n<\/div>\n

Kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1<\/h2>\n

N\u1ed9i dung tr\u1ef1c tuy\u1ebfn \u0111ang \u1edf \u0111\u1ed9 b\u00e3o h\u00f2a. \u0110\u0103ng t\u1ea3i n\u1ed9i dung, th\u1eadm ch\u00ed l\u00e0 n\u1ed9i dung hay, l\u00e0 kh\u00f4ng \u0111\u1ee7. B\u1ea1n c\u1ea7n bi\u1ebft c\u00e1ch ph\u00e2n ph\u1ed1i\u00a0v\u00e0 qu\u1ea3ng b\u00e1 kh\u00f4n ngoan, hi\u1ec7u qu\u1ea3. H\u00e3y hi\u1ec3u kh\u00e1ch h\u00e0ng th\u1eadt k\u1ef9, ph\u00e2n l\u1ecdc d\u1eef li\u1ec7u\u00a0v\u00e0 tri\u1ec3n khai nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c m\u1edbi \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c. S\u1ebd kh\u00f4ng c\u00f3 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ho\u00e0n h\u1ea3o n\u00e0o cho vi\u1ec7c n\u00e0y tr\u1eeb khi b\u1ea1n th\u1eed nghi\u1ec7m, ki\u1ec3m tra v\u00e0 cu\u1ed1i c\u00f9ng m\u1edbi ch\u1eaft l\u1ecdc \u0111\u01b0\u1ee3c th\u00e0nh qu\u1ea3.\u00a0Trang m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o t\u1eadp trung nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u1ea5t? H\u1ecd c\u00f3 th\u00f3i quen \u0111\u0103ng k\u00fd nh\u1eadn email marketing hay kh\u00f4ng?<\/p>\n

Thi\u1ebfu \u0111\u1ed9c \u0111\u00e1o<\/h2>\n

Ph\u1ea7n l\u1edbn n\u1ed9i dung hi\u1ec7n nay \u0111\u1ec1u \u201cna n\u00e1\u201d nhau v\u00e0 ch\u1eb3ng c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t. N\u1ed9i dung t\u1ed1t: Ho\u00e0n th\u00e0nh. T\u1ed1i \u01b0u h\u00f3a: Ho\u00e0n th\u00e0nh. Qu\u1ea3ng b\u00e1: Ho\u00e0n th\u00e0nh. Tuy nhi\u00ean, b\u00e0i vi\u1ebft c\u00f3 truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc? N\u1ed9i dung c\u00f3 th\u1ef1c s\u1ef1 \u0111\u00e1ng nh\u1edb? Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng t\u1edbi website \u0111\u00e3 l\u00e0 m\u1ed9t th\u00e0nh c\u00f4ng trong chi\u1ebfn d\u1ecbch marketing tr\u1ef1c tuy\u1ebfn nh\u01b0ng n\u00f3 c\u00f3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng hay l\u00f4i cu\u1ed1n \u0111\u1ebfn m\u1ee9c khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi quay tr\u1edf l\u1ea1i website m\u1ed9t l\u1ea7n n\u1eefa? D\u01b0\u1eddng nh\u01b0 \u0111a ph\u1ea7n marketer ph\u1ee5 tr\u00e1ch n\u1ed9i dung hi\u1ec7n nay \u0111\u1ec1u l\u1ea5y \u00fd t\u01b0\u1edfng v\u00e0 ch\u1ee7 \u0111\u1ec1 t\u1eeb nh\u1eefng \u0111\u1ed3ng nghi\u1ec7p xung quanh, sau \u0111\u00f3 h\u1ecd s\u1ebd vi\u1ebft ra nh\u1eefng th\u1ee9 t\u01b0\u01a1ng t\u1ef1 m\u00e0 kh\u00f4ng c\u00f3 nhi\u1ec1u s\u1ef1 s\u00e1ng t\u1ea1o: \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3\u2026\u201d, \u201c21 c\u00e1ch nh\u1eb1m\u2026\u201d, \u201cT\u1ea1i sao\u2026 kh\u00f4ng\u2026\u201d,\u2026<\/p>\n

T\u1ea5t nhi\u00ean, kh\u00f4ng c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0o k\u1ec3 tr\u00ean l\u00e0 k\u00e9m v\u00e0 b\u1ea1n ch\u1ec9 \u0111ang mu\u1ed1n gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i, k\u1ec3 c\u1ea3 khi nh\u1eefng ch\u1ee7 \u0111\u1ec1 n\u00e0y \u0111\u00e3 qu\u00e1 ph\u1ed5 bi\u1ebfn. Th\u1eed th\u00e1ch c\u1ee7a b\u1ea1n l\u00e0 khi\u1ebfn n\u00f3 tr\u1edf n\u00ean th\u1eadt \u1ea5n t\u01b0\u1ee3ng v\u1edbi quan \u0111i\u1ec3m b\u1ea3n th\u00e2n v\u00e0 gi\u1ecdng \u0111i\u1ec7u c\u00e1 nh\u00e2n. B\u1ea1n c\u1ea7n ph\u1ea3i n\u1eafm l\u1ea5y th\u00e1ch th\u1ee9c, s\u00e1ng t\u1ea1o ra n\u00f4i dung th\u1ef1c s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u201cghim\u201d s\u00e2u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi \u0111\u1ecdc. B\u1ea1n c\u00f3 th\u1ec3 tr\u1edf n\u00ean \u201ckh\u00f4ng b\u00ecnh th\u01b0\u1eddng\u201d v\u00e0 \u0111i ng\u01b0\u1ee3c l\u1ea1i quan \u0111i\u1ec3m chung n\u1ebfu c\u1ea7n.<\/p>\n

\"Marketing<\/p>\n

H\u00e3y \u0111\u1ed9c \u0111\u00e1o!<\/p>\n<\/div>\n

Kh\u00f4ng c\u00f3 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i<\/h2>\n

Th\u00e0nh c\u00f4ng c\u1ee7a marketing tr\u1ef1c tuy\u1ebfn s\u1ebd r\u1ea5t kh\u00f3 x\u1ea3y ra n\u1ebfu b\u1ea1n ho\u1ea1t \u0111\u1ed9ng ri\u00eang l\u1ebb. N\u1ebfu b\u1ea1n mu\u1ed1n g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng, \u0111\u1eebng qu\u00ean x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7. Vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 n\u00ean xoay quanh nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng sau:<\/p>\n

    \n
  • Kh\u00e1ch h\u00e0ng<\/li>\n
  • Nh\u1eefng nh\u00e0 ph\u00e1t h\u00e0nh h\u00e0ng \u0111\u1ea7u<\/li>\n
  • C\u00e1c l\u00e3nh \u0111\u1ea1o c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng<\/li>\n
  • Nh\u1eefng ng\u01b0\u1eddi t\u1eeb c\u00e1c c\u00f4ng ty c\u00f3 li\u00ean quan (\u0111\u1ed1i t\u00e1c)<\/li>\n<\/ul>\n

    B\u1ea1n n\u00ean ph\u00e1t tri\u1ec3n c\u00e1c c\u00e1ch kh\u00e1c nh\u1eb1m k\u00e9o d\u00e0i danh s\u00e1ch tr\u00ean. M\u1ea1ng l\u01b0\u1edbi c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 h\u1ee3p t\u00e1c cho ra \u0111\u1eddi nh\u1eefng n\u1ed9i dung th\u00fa v\u1ecb h\u01a1n, g\u1eb7p g\u1ee1 nh\u1eefng ng\u01b0\u1eddi m\u1edbi, khu\u1ebfch \u0111\u1ea1i t\u1ea7m \u1ea3nh h\u01b0\u1edfng, gi\u00e0nh chi\u1ebfn th\u1eafng trong kinh doanh v\u00e0 m\u1edf ra nh\u1eefng c\u00e1nh c\u1eeda c\u01a1 h\u1ed9i. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 quen v\u1edbi nguy\u00ean l\u00fd \u201cth\u1ea5u hi\u1ec3u, th\u00edch th\u00fa v\u00e0 tin t\u01b0\u1edfng\u201d theo th\u1ee9 t\u1ef1 \u01b0u ti\u00ean trong marketing. Ch\u00fa \u00fd \u0111i\u1ec3m th\u1ee9 3: ni\u1ec1m tin l\u00e0 th\u1ee9 kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1ea5t v\u00e0 s\u1ebd kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng marketing truy\u1ec1n mi\u1ec7ng.<\/p>\n

    T\u01b0 duy marketing \u0111\u01a1n chi\u1ec1u<\/h2>\n

    Khi ai \u0111\u00f3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u0103ng t\u1ea3i b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec h\u1ecd mu\u1ed1n, b\u1ea1n s\u1ebd kh\u00f4ng tin t\u01b0\u1edfng ch\u00fang t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch m\u00e0 b\u1ea1n \u0111\u00e1nh gi\u00e1 truy\u1ec1n th\u00f4ng v\u00e0o n\u0103m ngo\u00e1i. R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang \u0111\u0103ng t\u1ea3i ngu\u1ed3n n\u1ed9i dung kh\u00f4ng ch\u00ednh th\u1ed1ng v\u00e0 kh\u00f4ng x\u00e1c minh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 x\u00e1c \u0111\u00e1ng.<\/p>\n

    L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ni\u1ec1m tin trong s\u1ed1 c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau? H\u00e3y mang nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 tin t\u01b0\u1edfng c\u00f4ng ty tr\u01b0\u1edbc \u0111\u00f3 r\u1ed3i v\u00e0o cu\u1ed9c chi\u1ebfn n\u00e0y. H\u1ecd s\u1ebd l\u00e0 ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u01b0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u trong ngh\u1ec1 v\u00e0 \u0111i\u1ec1u \u0111\u00f3 s\u1ebd \u0111em \u0111\u1ebfn k\u1ebft qu\u1ea3. Tuy nhi\u00ean, kh\u00f4ng g\u00ec c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n h\u01a1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed3ng trang l\u1ee9a xung quanh h\u1ecd.<\/p>\n

    N\u00f4i dung \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb ch\u00ednh ng\u01b0\u1eddi d\u00f9ng c\u00f3 m\u1ed9t \u201cquy\u1ec1n l\u1ef1c ng\u1ea7m\u201d \u0111\u00e1ng g\u1eddm. H\u00e3y b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh \u201cb\u00e3o n\u00e3o\u201d \u0111\u1ec3 cho ra \u0111\u1eddi th\u1eadt nhi\u1ec1u c\u00e1ch th\u1ee9c truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n. Ng\u01b0\u1eddi tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m nh\u1ea5t ph\u1ea3i l\u00e0 ch\u00ednh b\u1ea1n \u2013 \u201ccha m\u1eb9 \u0111\u1ebb\u201d c\u1ee7a ch\u00fang.<\/p>\n

    Ch\u01b0a ch\u00fa tr\u1ecdng chuy\u1ec3n \u0111\u1ed5i<\/h2>\n

    N\u1ebfu chi\u1ebfn d\u1ecbch marketing tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 m\u1ee5c \u0111\u00edch n\u00e0o, 100% n\u00f3 s\u1ebd kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng. H\u1eb3n nhi\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch th\u1ea5t b\u1ea1i l\u00e0 \u201c\u00e1c m\u1ed9ng\u201d \u0111\u1ed1i v\u1edbi b\u1ea5t c\u1ee9 marketer.
    \n\u201cTh\u1ea5t b\u1ea1i ph\u1ed5 bi\u1ebfn nh\u1ea5t trong content marketing l\u00e0 c\u1ed1 g\u1eafng t\u00ecm c\u00e1ch k\u1ebft n\u1ed1i n\u1ed9i dung v\u1edbi th\u01b0\u01a1ng hi\u1ec7u (\u0111\u1ed1i t\u01b0\u1ee3ng sau t\u1ea5t c\u1ea3 s\u1ebd tr\u1ea3 ti\u1ec1n cho vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3ng b\u00e1 n\u1ed9i dung)\u201d, Pete Prestipino \u2013 Bi\u00ean t\u1eadp vi\u00ean c\u1ee7a Website Magazine. \u201cH\u00e3y ngh\u0129 m\u1ed9t c\u00e1ch l\u00e2u d\u00e0i v\u00e0 nghi\u00eam t\u00fac r\u1eb1ng m\u1ed7i b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n n\u00ean th\u00fa h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc v\u00ec \u0111i\u1ec1u g\u00ec v\u00e0 ph\u00e1t tri\u1ec3n ch\u00fang theo nh\u1eefng c\u00e1ch th\u1eadt s\u1ef1 s\u00e1ng t\u1ea1o\u201d.<\/p>\n

    H\u00e3y nghi\u00ean c\u1ee9u th\u1eadt k\u1ef9 chi\u1ebfn d\u1ecbch marketing tr\u1ef1c tuy\u1ebfn. Trang web c\u01a1 b\u1ea3n, trang blog, email marketing v\u00e0 th\u1eadm ch\u00ed k\u1ec3 c\u1ea3 nh\u1eefng th\u1ee9 b\u1ea1n \u0111ang l\u00e0m \u1edf b\u00ean ngo\u00e0i, li\u1ec7u b\u1ea1n \u0111\u00e3 c\u00f3 CTA th\u00edch h\u1ee3p \u1edf m\u1ecdi n\u01a1i ch\u01b0a? Ki\u1ec3m tra ch\u00fang th\u1eadt chi ti\u1ebft v\u00e0 s\u1eeda \u0111\u1ed5i n\u1ebfu c\u1ea7n. T\u00ecm nh\u1eefng trang, b\u00e0i \u0111\u0103ng ho\u1eb7c b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec b\u1ea1n \u0111\u1eb7t v\u00e0o chi\u1ebfn d\u1ecbch marketing tr\u1ef1c tuy\u1ebfn m\u00e0 kh\u00f4ng n\u00f3i cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1ch gh\u00e9 th\u0103m \u0111i\u1ec1u ph\u1ea3i l\u00e0m, n\u01a1i ph\u1ea3i \u0111\u1ebfn v\u00e0 nhanh ch\u00f3ng s\u1eeda \u0111\u1ed5i ch\u00fang.<\/p>\n

    \"Marketing<\/p>\n

    T\u1ea1o CTA \u0111\u1ee7 m\u1ea1nh lu\u00f4n c\u1ea7n thi\u1ebft<\/p>\n<\/div>\n

    H\u1ec7 th\u1ed1ng b\u1ed5 tr\u1ee3: Kh\u00f4ng h\u1ec1 c\u00f3<\/h2>\n

    M\u1ed9t s\u1ed1 marketer kh\u00f4ng l\u00e0m email marketing. V\u00ec sao v\u1eady? Kh\u1ea3 n\u0103ng l\u1edbn nh\u1ea5t l\u00e0 h\u1ecd kh\u00f4ng h\u1ec1 quan t\u00e2m \u0111\u1ebfn doanh s\u1ed1 m\u00e0 th\u00f4i!<\/p>\n

    Email marketing r\u1ea5t quan tr\u1ecdng. N\u00f3 d\u1ef1a tr\u00ean s\u1ef1 \u201ccho ph\u00e9p\u201d nh\u1eadn th\u00f4ng tin qu\u1ea3ng b\u00e1 t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c cung c\u1ea5p th\u00f4ng tin v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng. N\u00f3 kh\u00f4ng t\u1ed1n k\u00e9m chi ph\u00ed v\u00e0 r\u1ea5t d\u1ec5 d\u00e0ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n. H\u00e3y \u0111em ra m\u1ed9t l\u00fd do th\u1ef1c s\u1ef1 h\u1ea5p d\u1eabn \u0111\u1ec3 \u201ck\u00e9o\u201d nh\u1eefng ng\u01b0\u1eddi gh\u00e9 th\u0103m website ch\u1ea5p nh\u1eadn cung c\u1ea5p \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd \u0111\u1ec3 nh\u1eadn b\u1ea3n tin m\u1ed7i tu\u1ea7n.<\/p>\n

    Thi\u1ebfu t\u00ednh th\u1ea9m m\u0129<\/h2>\n

    Vi\u1ec7c website \u201ctr\u00f4ng c\u00f3 v\u1ebb\u201d th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t vi\u1ec7c b\u1ea1n tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng n\u00ean xem nh\u1eb9. H\u00e3y kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ec3 l\u1ea1i cho h\u1ecd ch\u00fat g\u00ec \u0111\u00f3 \u0111\u1ec3 nh\u1edb v\u00e0 mu\u1ed1n quay l\u1ea1i v\u00e0o l\u1ea7n k\u1ebf ti\u1ebfp. Website l\u00e0 th\u1ee9 ph\u1ea3n \u00e1nh th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u1ebfn website c\u1ee7a b\u1ea1n l\u1ea7n \u0111\u1ea7u, n\u00f3 ch\u00ednh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u00f3 mu\u1ed1n kh\u00e1ch h\u00e0ng nh\u00ecn nh\u1eadn c\u00f4ng ty theo m\u1ed9t c\u00e1ch thi\u1ebfu chuy\u00ean nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m kh\u00f4ng x\u1ee9ng t\u1ea7m qua trang web \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 ng\u00e8o n\u00e0n v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh c\u0169ng nh\u01b0 n\u1ed9i dung hay kh\u00f4ng? Vi\u1ec7c b\u1ea1n n\u00ean l\u00e0m l\u00e0 khi\u1ebfn cho web th\u1eadt h\u1ea5p d\u1eabn v\u00e0 khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi gh\u00e9 th\u0103m mu\u1ed1n xem h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c trang con b\u00ean trong ngay l\u1eadp t\u1ee9c.<\/p>\n

    Kh\u00f4ng mang d\u1ea5u \u1ea5n v\u0103n h\u00f3a marketing c\u1ee7a doanh nghi\u1ec7p<\/h2>\n

    V\u1ea5n \u0111\u1ec1 n\u00e0y li\u00ean quan t\u1edbi t\u01b0 duy marketing \u0111\u01a1n chi\u1ec1u \u0111\u00e3 nh\u1eafc t\u1edbi \u1edf tr\u00ean. B\u1ea1n h\u1eb3n \u0111\u00e3 \u0111\u1ecdc v\u1ec1 n\u00f3 trong k\u1ef7 nguy\u00ean s\u1ed1 nh\u01b0 hi\u1ec7n nay. Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi mua tham gia s\u00e2u v\u00e0o qu\u00e1 tr\u00ecnh tr\u01b0\u1edbc khi h\u1ecd ti\u1ebfp c\u1eadn v\u1edbi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng. Nhi\u1ec7m v\u1ee5 cu\u1ed1i c\u00f9ng c\u1ee7a marketing ch\u00ednh l\u00e0 b\u00e1n h\u00e0ng. Doanh s\u1ed1 cao l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh marketing ph\u00f9 h\u1ee3p. \u0110\u00e2y ch\u00ednh l\u00e0 2 y\u1ebfu t\u1ed1 t\u01b0\u1edfng ch\u1eebng ri\u00eang r\u1ebd nh\u01b0ng c\u00f3 \u0111i\u1ec3m giao c\u1eaft m\u1eadt thi\u1ebft.<\/p>\n

    Chi\u1ebfn d\u1ecbch marketing\u00a0tr\u1ef1c tuy\u1ebfn s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng th\u1ea5t b\u1ea1i nhi\u1ec1u h\u01a1n n\u1ebfu marketing l\u00e0 ph\u00f2ng ban duy nh\u1ea5t ch\u1ecbu tr\u00e1ch nhi\u1ec7m. M\u1ed7i ng\u01b0\u1eddi trong c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m ph\u1ee5c v\u1ee5 1 m\u1ee5c \u0111\u00edch kh\u00e1c nhau v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng tham gia v\u00e0o chu\u1ed7i \u0111\u00e0o t\u1ea1o v\u1ec1 marketing. H\u00e3y kh\u00edch l\u1ec7 ki\u1ec3u h\u00e0nh vi v\u00e0 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh v\u0103n h\u00f3a n\u00e0y, b\u1ea1n s\u1ebd t\u1ea1o ra \u0111\u01b0\u1ee3c nhi\u1ec1u n\u1ed9i dung t\u1ed1t h\u01a1n, truy\u1ec1n c\u1ea3m h\u1ee9ng nhi\u1ec1u h\u01a1n trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 r\u1ed9ng h\u01a1n. M\u1ed7i ng\u01b0\u1eddi c\u00f3 m\u1ed9t gi\u1ecdng \u0111i\u1ec7u kh\u00e1c nhau v\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ec1u gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n t\u1eebng ng\u00e0y.<\/p>\n

    Thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n

    R\u1ea5t nhi\u1ec1u marketer th\u1ea5y r\u1eb1ng c\u00f4ng ty \u0111ang t\u1ee5t h\u1eadu trong m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3 v\u00e0 h\u1ecd quy\u1ebft \u0111\u1ecbnh t\u0103ng t\u1ed1c ph\u00e1t tri\u1ec3n nhanh h\u1ebft m\u1ee9c. K\u1ebft qu\u1ea3, kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 s\u1ef1 chuy\u1ec3n bi\u1ebfn t\u00edch c\u1ef1c n\u00e0o \u0111\u01b0\u1ee3c di\u1ec5n ra. B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m g\u00ec hay n\u01a1i n\u00e0o b\u1ea1n \u0111ang \u0111\u1ea7u t\u01b0 ti\u1ec1n b\u1ea1c v\u00e0 th\u1eddi gian, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3, th\u1ec3 hi\u1ec7n n\u00f3 b\u1eb1ng v\u0103n b\u1ea3n, thi\u1ebft l\u1eadp KPI, \u0111o l\u01b0\u1eddng ch\u00fang m\u1ed9t c\u00e1ch \u0111\u1ed3ng nh\u1ea5t, chia s\u1ebb v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c kinh nghi\u1ec7m b\u1ea1n \u0111\u00e3 t\u1eebng \u0111\u00fac r\u00fat. Vi\u1ec7c \u0111\u00f3 g\u1ecdi l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 k\u1ebf ho\u1ea1ch th\u01b0\u1eddng r\u1ea5t h\u1eefu \u00edch.<\/p>\n

    Thi\u1ebfu t\u00ednh cam k\u1ebft<\/h2>\n

    \u0110\u00e2y l\u00e0 1 l\u00fd do r\u00f5 r\u00e0ng v\u00e0 ph\u1ed5 bi\u1ebfn cho c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u1ef1c tuy\u1ebfn th\u1ea5t b\u1ea1i. B\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng n\u1ebfu nh\u01b0 b\u1ea1n \u0111\u1ea7u t\u01b0 qu\u00e1 \u00edt v\u00e0o blog, kh\u00f4ng ch\u00fa tr\u1ecdng m\u1ea1ng x\u00e3 h\u1ed9i, kh\u00f4ng n\u1ed7 l\u1ef1c t\u1ed1i \u01b0u h\u00f3a website hay b\u1ecf qua t\u1ea7m quan tr\u1ecdng c\u1ee7a email marketing.<\/p>\n

    T\u1ed5ng h\u1ee3p nh\u1eefng vi\u1ec7c l\u00e0m \u201ctho\u1ea3ng qua\u201d n\u00e0y s\u1ebd ch\u1eb3ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 n\u00e0o \u0111\u00e1ng k\u1ec3. B\u1ea5t c\u1ee9 b\u1ea1n l\u00e0m g\u00ec, b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i cam k\u1ebft ho\u00e0n th\u00e0nh ch\u00fang. B\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u1ed7 m\u00e1y c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng \u1edf m\u1ecdi l\u00fac m\u1ecdi n\u01a1i, v\u1edbi m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd mua s\u1ea3n ph\u1ea9m. Nh\u1eefng n\u1ed7 l\u1ef1c trong marketing tr\u1ef1c tuy\u1ebfn c\u0169ng kh\u00f4ng th\u1ec3 t\u1ef1 th\u00e2n khi\u1ebfn cho c\u00f4ng ty c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u201c\u0111\u1ed9c nh\u1ea5t\u201d trong m\u1eaft kh\u00e1ch h\u00e0ng. N\u1ebfu ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u00f4ng ty s\u1eb5n s\u00e0ng d\u1eebng th\u1eed nghi\u1ec7m marketing tr\u1ef1c tuy\u1ebfn trong v\u00f2ng v\u00e0i th\u00e1ng, s\u1ef1 th\u1ef1c l\u00e0 h\u1ecd ch\u01b0a t\u1eebng b\u1eaft \u0111\u1ea7u. Vi\u1ec7c cam k\u1ebft nghi\u00eam t\u00fac ho\u00e0n th\u00e0nh v\u00e0 theo \u0111u\u1ed5i \u0111\u1ebfn c\u00f9ng c\u1ea7n c\u00f3 th\u1eddi gian v\u00e0 b\u1ea1n n\u00ean ki\u00ean nh\u1eabn n\u1ebfu mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong marketing tr\u1ef1c tuy\u1ebfn.<\/p>\n

    H\u00e3y quay tr\u1edf l\u1ea1i v\u1edbi nghi\u00ean c\u1ee9u c\u1ee7a Buzzsumo & Moz. M\u1ed9t \u0111o\u1ea1n trong \u0111\u00f3 n\u00f3i r\u1eb1ng: \u201cC\u00f3 nh\u1eefng lo\u1ea1i n\u1ed9i dung chuy\u00ean bi\u1ec7t ch\u1ee9a \u0111\u1ef1ng t\u01b0\u01a1ng quan t\u00edch c\u1ef1c m\u1ea1nh m\u1ebd v\u1edbi vi\u1ec7c chia s\u1ebb v\u00e0 li\u00ean k\u1ebft. N\u00f3 g\u1ed3m c\u00e1c nghi\u00ean c\u1ee9u h\u1ed7 tr\u1ee3 n\u1ed9i dung v\u00e0 quan \u0111i\u1ec3m t\u1ea1o n\u00ean ch\u1ea5t b\u00e1o ch\u00ed. Ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng nh\u1eefng d\u1ea1ng n\u1ed9i dung n\u00e0y \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u01b0\u1ee3t chia s\u1ebb cao h\u01a1n v\u00e0 li\u00ean k\u1ebft \u0111\u00e1ng k\u1ec3 h\u01a1n.\u201d<\/p>\n

    T\u1ea1i sao n\u1ed9i dung c\u00f3 quan \u0111i\u1ec3m r\u00f5 r\u00e0ng l\u1ea1i c\u00f3 l\u01b0\u1ee3t chia s\u1ebb cao h\u01a1n v\u00e0 li\u00ean k\u1ebft \u0111\u1ebfn t\u00ean mi\u1ec1n t\u1ed1t h\u01a1n? Rayson ph\u00e1t bi\u1ec3u: \u201cNh\u1eefng n\u1ed9i dung ch\u1ee9a quan \u0111i\u1ec3m s\u1ebd t\u1eadp trung v\u00e0o nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3, c\u00f3 kh\u1ea3 n\u0103ng l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng. D\u1ea1ng n\u1ed9i dung n\u00e0y c\u0169ng th\u01b0\u1eddng \u0111em \u0111\u1ebfn m\u1ed9t c\u00e1ch nh\u00ecn g\u00e2y tranh c\u00e3i hay \u201cxoay\u201d s\u1ef1 vi\u1ec7c d\u01b0\u1edbi m\u1ed9t g\u00f3c kh\u00e1c. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y gi\u1ea3i th\u00edch m\u1ed9t ph\u1ea7n t\u1ea1i sao n\u1ed9i dung s\u1ebd \u0111\u1ea1t hi\u1ec7u qu\u1ea3 h\u01a1n v\u1ec1 m\u1eb7t chia s\u1ebb v\u00e0 li\u00ean k\u1ebft v\u1edbi trang \u0111\u00edch.\u201d<\/p>\n

    Nhi\u1ec1u h\u01a1n \u2013 hi\u1ec7u qu\u1ea3 h\u01a1n s\u1ebd \u0111\u00fang trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y. Nghi\u00ean c\u1ee9u \u0111\u1ed3ng th\u1eddi ch\u1ec9 ra n\u1ed9i dung d\u00e0i h\u01a1n 1000 t\u1eeb s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t chia s\u1ebb v\u00e0 li\u00ean k\u1ebft t\u1ed1t h\u01a1n n\u1ed9i dung ng\u1eafn.<\/p>\n

    T\u1ea1m k\u1ebft<\/h2>\n

    N\u1ebfu n\u1ed9i dung b\u1ea1n s\u1ea3n xu\u1ea5t \u0111ang \u201c\u0111\u00e1p \u1ee9ng\u201d t\u1ed1t c\u00e1c ti\u00eau chu\u1ea9n v\u1eeba n\u00eau tr\u00ean, th\u00ec xin ch\u00fac m\u1eebng! B\u1ea1n\u00a0\u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u1ea1o n\u00ean th\u1ea5t b\u1ea1i c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing tr\u1ef1c tuy\u1ebfn.<\/p>\n

    C\u00f2n n\u1ebfu kh\u00f4ng mu\u1ed1n nh\u1eadn l\u1eddi ch\u00fac m\u1eebng,\u00a0b\u1ea1n bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec r\u1ed3i \u0111\u00fang kh\u00f4ng? H\u00e3y \u0111\u1ea7u t\u01b0 \u0111\u1ec3 t\u1ea1o n\u00ean\u00a0nh\u1eefng gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 v\u00e0 lan t\u1ecfa gi\u00e1 tr\u1ecb c\u00e0ng r\u1ed9ng c\u00e0ng t\u1ed1t. Ch\u00fang ta \u0111\u00e3 c\u00f3 qu\u00e1 nhi\u1ec1u nh\u1eefng th\u1ee9\u00a0nh\u00e0ng nh\u00e0ng, gi\u1ed1ng nhau m\u1ed7i ng\u00e0y r\u1ed3i!<\/p>\n

    Theo Socialmediatoday<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • C\u00f4ng th\u1ee9c \u0111\u1ec3 n\u01b0\u1edbng m\u1ed9t \u201cchi\u1ebfc b\u00e1nh\u201d blog tuy\u1ec7t h\u1ea3o<\/em><\/li>\n
    • T\u0103ng s\u1ee9c h\u00fat cho n\u1ed9i dung website \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Ngh\u00e8o n\u00e0n N\u1ed9i dung k\u00e9m \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 nguy\u00ean nh\u1ea5t s\u1ed1 1 d\u1eabn t\u1edbi s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u1ef1c tuy\u1ebfn. Ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ty \u0111\u0103ng t\u1ea3i n\u1ed9i dung k\u00e9m l\u00e0 do ch\u00fang \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch n\u1ed9i dung kh\u00f4ng \u0111\u1ee7 n\u0103ng l\u1ef1c. N\u1ebfu n\u1ed9i dung h\u1ea5p […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55801"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55801"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55801\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}