{"id":5582,"date":"2023-11-29T15:56:38","date_gmt":"2023-11-29T15:56:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5582"},"modified":"2023-12-21T11:02:10","modified_gmt":"2023-12-21T04:02:10","slug":"cach-de-tro-thanh-nguoi-ke-chuyen-cuon-hut","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-de-tro-thanh-nguoi-ke-chuyen-cuon-hut.html","title":{"rendered":"C\u00e1ch \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n cu\u1ed1n h\u00fat"},"content":{"rendered":"

1. T\u1ea7m quan tr\u1ecdng c\u1ee7a Storytelling<\/b><\/span><\/h2>\n

Theo m\u1ed9t b\u00e0i b\u00e1o t\u1eeb Harvard Business Publishing: \u201cK\u1ec3 chuy\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c tuy\u00ean truy\u1ec1n m\u1ea1nh m\u1ebd nh\u1ea5t m\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ph\u1ea3i g\u00e2y \u1ea3nh h\u01b0\u1edfng v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng. K\u1ec3 chuy\u1ec7n l\u00e0m s\u00e2u s\u1eafc m\u1ed1i quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi v\u00e0 ng\u01b0\u1eddi, truy\u1ec1n t\u1ea3i v\u0103n h\u00f3a, l\u1ecbch s\u1eed v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb g\u1eafn k\u1ebft m\u1ecdi ng\u01b0\u1eddi \u201d.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a storytelling<\/figcaption><\/figure>\n

Trong marketing doanh nghi\u1ec7p, storytelling c\u0169ng r\u1ea5t c\u1ea7n thi\u1ebft. M\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t chi\u1ebfn d\u1ecbch marketing trung b\u00ecnh v\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u00e1ng nh\u1edb. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch m\u1ed9t c\u00e2u chuy\u1ec7n hay; n\u1ebfu c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng mang l\u1ea1i thu h\u00fat cho kh\u00e1ch h\u00e0ng, kh\u00e1n gi\u1ea3 c\u0169ng s\u1ebd kh\u00f4ng quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n.<\/p>\n

V\u1eady l\u00e0m sao \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n cu\u1ed1n h\u00fat? Tin t\u1ed1t cho b\u1ea1n: Storytelling l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u 10 c\u00e1ch \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n cu\u1ed1n h\u00fat qua ph\u1ea7n sau \u0111\u00e2y nh\u00e9!<\/p>\n

2. 10 c\u00e1ch \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n cu\u1ed1n h\u00fat<\/b><\/span><\/h2>\n

2.1. \u0110\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b><\/span><\/h3>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch quan tr\u1ecdng nh\u1ea5t c\u0169ng l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t: H\u00e3y t\u1ea1m d\u1eebng nh\u1eefng quan \u0111i\u1ec3m t\u1eeb marketing v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\"H\u00e3y
H\u00e3y \u0111\u1eb7t v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/figcaption><\/figure>\n

T\u01b0\u1edfng t\u01b0\u1ee3ng v\u00e0 suy ngh\u0129 n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng, b\u1ea1n mu\u1ed1n th\u1ea5y nh\u1eefng g\u00ec trong m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1i g\u00ec n\u1ed5i b\u1eadt khi b\u1ea1n nghe ho\u1eb7c nh\u00ecn th\u1ea5y m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c? H\u00e3y ngh\u0129 \u0111\u1ebfn m\u1ed9t chi\u1ebfn d\u1ecbch marketing ho\u1eb7c qu\u1ea3ng c\u00e1o g\u00e2y \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t v\u1edbi b\u1ea1n. \u0110i\u1ec1u g\u00ec trong c\u00e2u chuy\u1ec7n \u0111\u00f3 \u0111\u00e3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng cho b\u1ea1n trong v\u00f4 v\u00e0n nh\u1eefng qu\u1ea3ng c\u00e1o kh\u00e1c b\u1ea1n nh\u00ecn th\u1ea5y m\u1ed7i ng\u00e0y?<\/p>\n

Ngh\u0129 \u0111\u1ebfn storytelling theo g\u00f3c nh\u00ecn c\u1ee7a ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn c\u00e2u chuy\u1ec7n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n k\u1ec3 \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng nh\u1edb.<\/p>\n

2.2. Lu\u00f4n ng\u1eafn g\u1ecdn v\u00e0 s\u00fac t\u00edch<\/b><\/span><\/h3>\n

C\u00f4ng ch\u00fang th\u01b0\u1eddng c\u00f3 kho\u1ea3ng th\u1eddi gian ch\u00fa \u00fd ng\u1eafn. N\u1ebfu b\u1ea1n l\u00e0m trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng, tuy\u00ean truy\u1ec1n, \u1eaft h\u1eb3n b\u1ea1n s\u1ebd bi\u1ebft t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb ng\u1eef. Storytelling cho Marketing c\u0169ng v\u1eady. T\u00f9y thu\u1ed9c v\u00e0o ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 h\u00ecnh th\u1ee9c Marketing c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng t\u1eeb v\u00e0 th\u1eddi gian th\u1ef1c hi\u1ec7n c\u1ee5 th\u1ec3 c\u1ea7n th\u1ef1c hi\u1ec7n. H\u00e3y nh\u1edb, m\u1ed7i t\u1eeb ng\u1eef \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

Lu\u00f4n ng\u1eafn g\u1ecdn v\u00e0 s\u00fac t\u00edch<\/figcaption><\/figure>\n

M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 l\u00e0m cho c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n r\u00f5 r\u00e0ng v\u00e0 ng\u1eafn g\u1ecdn l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n bao qu\u00e1t to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n. N\u1ebfu c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n kh\u00f4ng r\u00f5 \u00fd, ch\u1eafc ch\u1eafn kh\u00e1n gi\u1ea3 s\u1ebd kh\u00f4ng hi\u1ec3u r\u00f5.<\/p>\n

2.3. Lu\u00f4n lu\u00f4n nh\u1ea5t qu\u00e1n<\/b><\/span><\/h3>\n

M\u1eb7c d\u00f9 t\u1ea5t c\u1ea3 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n n\u00ean c\u00f3 s\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t, th\u1ebf nh\u01b0ng ch\u00fang v\u1eabn c\u1ea7n c\u00f3 ch\u1ee7 \u0111\u1ec1 nh\u1ea5t qu\u00e1n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Nh\u1ea5t qu\u00e1n v\u1edbi c\u00e1ch k\u1ec3 chuy\u1ec7n s\u1ebd gi\u00fap kh\u00e1n gi\u1ea3 v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng quen thu\u1ed9c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. S\u1ef1 quen thu\u1ed9c th\u01b0\u01a1ng hi\u1ec7u, n\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, s\u1ebd d\u1eabn \u0111\u1ebfn s\u1ef1 tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Nh\u1ea5t qu\u00e1n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 k\u1ec3 chuy\u1ec7n th\u00e0nh c\u00f4ng<\/figcaption><\/figure>\n

2.4. 4 y\u1ebfu t\u1ed1 n\u00ean c\u00f3 trong m\u1ed7i c\u00e2u chuy\u1ec7n<\/b><\/span><\/h3>\n

M\u1ed9t c\u00e2u chuy\u1ec7n cu\u1ed1n h\u00fat th\u01b0\u1eddng c\u00f3 nh\u1eefng \u0111i\u1ec3m chung nh\u1ea5t \u0111\u1ecbnh sau \u0111\u00e2y:<\/p>\n

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  • Theme \u2013 Ch\u1ee7 \u0111\u1ec1: Hi\u1ec3u nh\u1eefng g\u00ec ng\u00e0nh c\u1ee7a b\u1ea1n c\u1ea7n<\/b><\/li>\n<\/ul>\n

    M\u1ed9t trong nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n hay l\u00e0 thi\u1ebft l\u1eadp gi\u1ecdng \u0111i\u1ec7u ho\u1eb7c ch\u1ee7 \u0111\u1ec1 c\u1ee7a t\u00e1c ph\u1ea9m. N\u1ebfu b\u1ea1n kh\u00f4ng cho c\u00f4ng ch\u00fang bi\u1ebft v\u1ec1 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u1eadn h\u00e0nh, h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec3u th\u00f4ng \u0111i\u1ec7p m\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng truy\u1ec1n t\u1ea3i. Ngo\u00e0i ra, vi\u1ec7c t\u1ea1o d\u1ef1ng ch\u1ee7 \u0111\u1ec1 c\u0169ng c\u1ea7n c\u00f3 s\u1ef1 li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    V\u1eady n\u00ean, bi\u1ebft r\u00f5 \u0111\u1ebfn l\u0129nh v\u1ef1c v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nh\u1eafm m\u1ee5c ti\u00eau n\u1ed9i dung \u0111\u1ebfn h\u1ecd m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p.<\/p>\n

    Theme \u2013 C\u1ea7n c\u00e2n nh\u1eafc k\u0129 trong l\u1ef1a ch\u1ecdn ch\u1ee7 \u0111\u1ec1<\/figcaption><\/figure>\n
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    • Plot \u2013 C\u1ed1t truy\u1ec7n: Hi\u1ec3u c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n\u00a0<\/b><\/li>\n<\/ul>\n

      Trong v\u0103n b\u1ea3n h\u01b0 c\u1ea5u, c\u1ed1t truy\u1ec7n l\u00e0 s\u1ef1 xung \u0111\u1ed9t ho\u1eb7c \u0111\u1ea5u tranh ch\u00ednh d\u1eabn d\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc. Trong truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p, m\u1ed9t c\u00e2u chuy\u1ec7n t\u1ed1t kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i ch\u1ee9a \u0111\u1ef1ng m\u1ed9t cu\u1ed9c \u0111\u1ea5u tranh, nh\u01b0ng n\u00f3 ph\u1ea3i cung c\u1ea5p cho kh\u00e1n gi\u1ea3 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb ho\u1eb7c m\u1ed9t th\u00f4ng tin m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y h\u1ecd ch\u01b0a bi\u1ebft. Tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u vi\u1ebft n\u1ed9i dung, h\u00e3y x\u00e1c \u0111\u1ecbnh ch\u1eafc ch\u1eafn th\u00f4ng \u0111i\u1ec7p ch\u00ednh m\u00e0 b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi \u0111\u1ecdc r\u00fat ra sau khi h\u1ecd ti\u1ebfp nh\u1eadn xong c\u00e2u chuy\u1ec7n.<\/p>\n

      Plot \u2013 Hi\u1ec3u c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n<\/figcaption><\/figure>\n
        \n
      • Structure \u2013 C\u1ea5u tr\u00fac: Tr\u00ecnh b\u00e0y n\u1ed9i dung m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u<\/b><\/li>\n<\/ul>\n

        C\u00e1ch b\u1ea1n s\u1eafp x\u1ebfp c\u1ea5u tr\u00fac n\u1ed9i dung l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 tr\u00ecnh b\u00e0y cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng th\u00f4ng tin v\u00e0 c\u00e2u chuy\u1ec7n c\u00f3 m\u1ea1ch chuy\u1ec7n d\u1ec5 hi\u1ec3u, b\u1ea1n s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p th\u00e0nh c\u00f4ng \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

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        • Characters \u2013 Nh\u00e2n v\u1eadt\u00a0<\/b><\/li>\n<\/ul>\n

          C\u00e1c c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng th\u01b0\u1eddng c\u00f3 tuy\u1ebfn nh\u00e2n v\u1eadt v\u1eefng ch\u1eafc. \u0110\u01b0a\u00a0 ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0o th\u1ebf gi\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 bi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh ng\u01b0\u1eddi ch\u01a1i trong c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n.<\/p>\n

          L\u1ef1a ch\u1ecdn Characters trong storytelling<\/figcaption><\/figure>\n

          2.5. Th\u00eam c\u1ea3m x\u00fac v\u00e0o c\u00e2u chuy\u1ec7n: K\u1ec3 c\u00e2u chuy\u1ec7n m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh<\/b><\/span><\/h3>\n

          Khai th\u00e1c c\u1ea3m x\u00fac c\u1ee7a kh\u00e1n gi\u1ea3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n g\u00e2y \u201cth\u01b0\u01a1ng nh\u1edb\u201d cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u1eddi \u0111i\u1ec3m \u0111\u01b0a ra l\u1ef1a ch\u1ecdn v\u1ec1 doanh nghi\u1ec7p, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng th\u00edch nh\u1eefng doanh nghi\u1ec7p g\u00e2y x\u00fac \u0111\u1ed9ng m\u1ea1nh cho h\u1ecd. Do v\u1eady, khi b\u1ea1n k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ea7y c\u1ea3m x\u00fac, n\u00f3 s\u1ebd t\u1ea1o th\u00eam chi\u1ec1u s\u00e2u v\u00e0 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 cao h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

          2.6. H\u00e3y \u0111\u1ec3 \u00fd \u0111\u1ebfn n\u01a1i b\u1ea1n k\u1ec3 chuy\u1ec7n<\/b><\/span><\/h3>\n

          Ng\u00e0y nay, c\u00f3 r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 k\u1ec3 chuy\u1ec7n v\u00e0 khi\u1ebfn b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ecm n\u01a1i \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. \u0110\u00e0i ph\u00e1t thanh, truy\u1ec1n h\u00ecnh, c\u00e1c b\u00e0i vi\u1ebft tr\u00ean blog v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec1u l\u00e0 m\u1ed9t trong s\u1ed1 nhi\u1ec1u n\u1ec1n t\u1ea3ng k\u1ec3 chuy\u1ec7n \u0111\u1ec3 b\u1ea1n l\u1ef1a ch\u1ecdn.<\/p>\n

          H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch ch\u1ecdn m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n r\u1ed9ng: mi\u1ec7ng, vi\u1ebft, h\u00ecnh \u1ea3nh ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 ba.<\/p>\n

          \u0110\u1ec3 thu h\u1eb9p, h\u00e3y ngh\u0129 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 m\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn. H\u1ecd th\u01b0\u1eddng s\u1eed d\u1ee5ng k\u00eanh n\u00e0o? C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau s\u1ebd ti\u1ebfp c\u1eadn \u0111\u1ebfn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi kh\u00e1c nhau. N\u1ebfu b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi c\u00e0ng t\u1ed1t, b\u1ea1n n\u00ean xem x\u00e9t s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u00e0 m\u1ed7i n\u1ec1n t\u1ea3ng c\u00f3.<\/p>\n

          M\u1ed9t \u0111i\u1ec1u b\u1ea1n n\u00ean ch\u00fa \u00fd khi b\u1ea1n k\u1ec3 chuy\u1ec7n tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng, \u0111\u00f3 l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh c\u00e2u chuy\u1ec7n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u01b0\u01a1ng ti\u1ec7n c\u1ee5 th\u1ec3. V\u00ed d\u1ee5: c\u00f9ng m\u1ed9t\u00a0 c\u00e2u chuy\u1ec7n nh\u01b0ng khi b\u1ea1n k\u1ec3 tr\u00ean m\u1ed9t qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh s\u1ebd c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n l\u00e0 tr\u00ean Facebook.<\/p>\n

          C\u00f3 ch\u1ee7 \u00fd v\u1ec1 b\u1ea1n n\u01a1i k\u1ec3 chuy\u1ec7n v\u00e0 kh\u00f4ng ch\u1ec9 ph\u00f3 m\u1eafc n\u00f3 \u1edf m\u1ecdi n\u01a1i l\u00e0 m\u1ed9t b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3 cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

          2.7. Kh\u00e1c bi\u1ec7t v\u1edbi s\u1ed1 \u0111\u00f4ng<\/b><\/span><\/h3>\n

          Tr\u1eeb khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u1edf trong m\u1ed9t l\u0129nh v\u1ef1c qu\u00e1 h\u1eb9p th\u00ec r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n \u0111ang c\u1ea1nh tranh v\u1edbi h\u00e0ng tr\u0103m ho\u1eb7c th\u1eadm ch\u00ed h\u00e0ng ngh\u00ecn c\u00f4ng ty kh\u00e1c. V\u1eady l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 l\u00e0m cho c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng?<\/p>\n

          H\u00e3y suy ngh\u0129 v\u1ec1 \u0111i\u1ec1u l\u00e0m cho c\u00f4ng ty c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u01b0a \u0111i\u1ec1u \u0111\u00f3 v\u00e0o c\u00e1ch k\u1ec3 chuy\u1ec7n c\u1ee7a b\u1ea1n. T\u1ea1i sao c\u00f4ng ty \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp? Th\u00f4ng th\u01b0\u1eddng m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u kinh doanh v\u00ec m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 c\u00e1 nh\u00e2n m\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e3 tr\u1ea3i qua. V\u1eady \u0111i\u1ec1u \u0111\u00f3 l\u00e0 g\u00ec? H\u00e3y th\u1eed k\u1ebft h\u1ee3p \u0111i\u1ec1u \u0111\u00f3 v\u00e0o c\u00e1ch k\u1ec3 chuy\u1ec7n c\u1ee7a b\u1ea1n! \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn v\u00e0 gi\u00fap t\u0103ng t\u00ednh h\u1ea5p d\u1eabn cho c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n t\u00ecm th\u1ea5y m\u1ed9t m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c c\u00f3 tri\u1ec3n v\u1ecdng, h\u00e3y th\u1eed ngay \u0111\u1ec3 c\u00f9ng nhau k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n \u00fd ngh\u0129a.<\/p>\n

          2.8. Gi\u1eef c\u00e2u chuy\u1ec7n ph\u00f9 h\u1ee3p, c\u00f3 li\u00ean k\u1ebft<\/b><\/span><\/h3>\n

          Nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, c\u00f4ng ch\u00fang th\u01b0\u1eddng c\u00f3 th\u1eddi gian ch\u00fa \u00fd kh\u00f4ng cao. V\u00ec v\u1eady b\u1ea1n ph\u1ea3i truy\u1ec1n \u0111\u1ea1t \u0111\u1ee7 th\u00f4ng tin thi\u1ebft y\u1ebfu trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u1eef s\u1ef1 t\u1eadp trung c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u1eefng \u0111i\u1ec1u sau \u0111\u00e2y:<\/p>\n

          Gi\u1eef c\u00e2u chuy\u1ec7n ph\u00f9 h\u1ee3p, c\u00f3 li\u00ean k\u1ebft<\/figcaption><\/figure>\n
            \n
          • M\u1ea1nh d\u1ea1n: H\u00e3y ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 l\u00e0m m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 l\u1edbn! \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u00e1ng tuy\u1ec7t v\u1eddi \u0111\u1ec3 duy tr\u00ec s\u1ef1 li\u00ean k\u1ebft. Mi\u1ec5n l\u00e0 n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a c\u00f4ng ty b\u1ea1n v\u00e0 c\u00f3 \u00fd ngh\u0129a nh\u1ea5t qu\u00e1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u01b0\u1ee3c.<\/li>\n
          • B\u1eaft k\u1ecbp xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng: Th\u01b0\u1eddng xuy\u00ean theo d\u00f5i c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n
          • Th\u1eed nh\u1eefng \u0111i\u1ec1u m\u1edbi: C\u00f9ng v\u1edbi vi\u1ec7c m\u1ea1nh d\u1ea1n, \u0111\u1eebng ng\u1ea1i th\u1eed m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi. V\u00ec xu h\u01b0\u1edbng li\u00ean t\u1ee5c thay \u0111\u1ed5i, n\u00ean \u0111\u1eebng ng\u1ea1i thay \u0111\u1ed5i ph\u01b0\u01a1ng ph\u00e1p k\u1ec3 chuy\u1ec7n c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

            2.9.\u00a0 Bao h\u00e0m trong c\u00e1ch k\u1ec3 chuy\u1ec7n<\/b><\/span><\/h3>\n

            Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, doanh nghi\u1ec7p s\u1ebd mu\u1ed1n thu h\u00fat m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3, tuy nhi\u00ean b\u1ea1n v\u1eabn c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u h\u00f2a nh\u1eadp nh\u1ea5t v\u1edbi c\u00f4ng ch\u00fang. H\u00e3y c\u1ed1 g\u1eafng h\u1ea1n ch\u1ebf t\u1ed1i \u0111a s\u1ef1 thi\u00ean v\u1ecb trong c\u00e1ch k\u1ec3 chuy\u1ec7n v\u00e0 tr\u00e1nh s\u1eed d\u1ee5ng c\u00e1c t\u1eeb ho\u1eb7c c\u1ee5m t\u1eeb chuy\u00ean ng\u00e0nh v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1n gi\u1ea3 bi\u1ebft \u0111\u1ebfn.<\/p>\n

            Bao h\u00e0m trong c\u00e1ch k\u1ec3 chuy\u1ec7n<\/figcaption><\/figure>\n

            Forbes chia s\u1ebb m\u1ed9t b\u00e0i b\u00e1o quan tr\u1ecdng v\u1ec1 c\u00e1ch \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng b\u1eb1ng trong c\u00e1ch k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd chia s\u1ebb r\u1eb1ng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00f4ng b\u1eb1ng trong k\u1ec3 chuy\u1ec7n l\u00e0 \u201cm\u1eddi nh\u1eefng ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n \u0111a d\u1ea1ng \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 trong qu\u00e1 tr\u00ecnh k\u1ec3 chuy\u1ec7n \u0111\u1ec3 b\u00e0n lu\u1eadn.\u201d T\u1ee9c l\u00e0, \u0111\u1ec3 t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c cho c\u00e2u chuy\u1ec7n, b\u1ea1n c\u1ea7n \u0111\u01b0a cho ng\u01b0\u1eddi xem m\u1ed9t c\u00e1i nh\u00ecn kh\u00e1ch quan nh\u1ea5t. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang c\u00f3 \u0111a d\u1ea1ng g\u00f3c nh\u00ecn v\u1edbi \u0111a d\u1ea1ng m\u00e0u s\u1eafc.<\/p>\n

            2.10. T\u1eadn d\u1ee5ng h\u1ebft nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p<\/b><\/span><\/h3>\n

            Xem x\u00e9t n\u1ed9i dung v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung l\u00e0 ho\u00e0n to\u00e0n c\u1ea7n thi\u1ebft. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 v\u0103n, c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 nhi\u1ec1u l\u1ea7n nghe n\u00f3i r\u1eb1ng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 v\u0103n gi\u1ecfi h\u01a1n l\u00e0 \u0111\u1ecdc. K\u1ec3 chuy\u1ec7n c\u0169ng v\u1eady, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u1ebfu b\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn k\u1ec3 chuy\u1ec7n s\u00e1ng t\u1ea1o. Tham kh\u1ea3o nh\u1eefng c\u00e2u chuy\u1ec7n t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu \u00edch \u0111\u1ec3 b\u1ea1n t\u1ea1o c\u1ea3m h\u1ee9ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

            T\u1eadn d\u1ee5ng h\u1ebft nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p<\/figcaption><\/figure>\n

            Tr\u00ean \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft v\u1ec1 c\u00e1ch \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n cu\u1ed1n h\u00fat. Hy v\u1ecdng qua nh\u1eefng chia s\u1ebb tr\u00ean, b\u1ea1n \u0111\u00e3 t\u00edch l\u0169y th\u00eam \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin v\u00e0 ki\u1ebfn th\u1ee9c h\u1eefu \u00edch v\u1ec1 storytelling cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh!<\/p>\n","protected":false},"excerpt":{"rendered":"

            1. T\u1ea7m quan tr\u1ecdng c\u1ee7a Storytelling Theo m\u1ed9t b\u00e0i b\u00e1o t\u1eeb Harvard Business Publishing: \u201cK\u1ec3 chuy\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c tuy\u00ean truy\u1ec1n m\u1ea1nh m\u1ebd nh\u1ea5t m\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ph\u1ea3i g\u00e2y \u1ea3nh h\u01b0\u1edfng v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng. K\u1ec3 chuy\u1ec7n l\u00e0m s\u00e2u s\u1eafc m\u1ed1i quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi v\u00e0 ng\u01b0\u1eddi, truy\u1ec1n t\u1ea3i v\u0103n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,232],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5582"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5582"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5582\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}