{"id":55823,"date":"2023-12-20T15:56:50","date_gmt":"2023-12-20T08:56:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/pheu-ban-hang-va-nhung-dieu-ban-thuong-hieu-sai.html"},"modified":"2023-12-20T15:56:50","modified_gmt":"2023-12-20T08:56:50","slug":"pheu-ban-hang-va-nhung-dieu-ban-thuong-hieu-sai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/pheu-ban-hang-va-nhung-dieu-ban-thuong-hieu-sai.html","title":{"rendered":"Ph\u1ec5u b\u00e1n h\u00e0ng v\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n th\u01b0\u1eddng hi\u1ec3u sai"},"content":{"rendered":"<div id=\"test\">Vi\u1ec7c s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 v\u1ec1 \u0111\u01a1n h\u00e0ng (hay doanh s\u1ed1) \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a live chat kh\u00f4ng sai nh\u01b0ng ch\u01b0a \u0111\u1ee7. B\u1edfi live chat gi\u00fap b\u1ea1n theo s\u00e1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean website d\u1ef1a theo ph\u1ec5u b\u00e1n h\u00e0ng, v\u00e0 vi\u1ec7c mua h\u00e0ng ch\u1ec9 l\u00e0 m\u1ed9t giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh \u0111\u00f3.<\/p>\n<p>Th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c, live chat gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i v\u00e0 \u201c\u0111\u1ecbnh v\u1ecb\u201d kh\u00e1ch h\u00e0ng. Tr\u1ea3i nghi\u1ec7m t\u1ed1t t\u1ea1i \u0111i\u1ec3m k\u1ebft n\u1ed1i n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng gi\u00fap b\u1ea1n chuy\u1ec3n \u0111\u1ed5i th\u00e0nh \u0111\u01a1n h\u00e0ng ngay, nh\u01b0ng c\u00f3 th\u1ec3 l\u00e0 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng trong t\u01b0\u01a1ng lai v\u00e0 nhi\u1ec1u nh\u1eefng gi\u00e1 tr\u1ecb tuy\u1ec7t v\u1eddi kh\u00e1c.<\/p>\n<p>C\u00f9ng t\u00ecm hi\u1ec3u l\u1ea1i v\u1ec1 ph\u1ec5u b\u00e1n h\u00e0ng \u0111\u1ec3 hi\u1ec3u h\u01a1n h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a live chat t\u1edbi ph\u1ec5u v\u00e0 c\u00e1ch t\u1eadn d\u1ee5ng live chat \u0111\u1ec3 n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c giai \u0111o\u1ea1n qua chu\u1ed7i b\u00e0i vi\u1ebft \u201cBi\u1ebfn m\u1ed7i t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng th\u00e0nh c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng v\u1edbi live chat\u201d.\u00a0Chu\u1ed7i b\u00e0i vi\u1ebft g\u1ed3m c\u00e1c ph\u1ea7n:<\/p>\n<ul>\n<li>Ph\u1ea7n 1:\u00a0Ph\u1ec5u b\u00e1n h\u00e0ng v\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n th\u01b0\u1eddng hi\u1ec3u sai<\/li>\n<li>Ph\u1ea7n 2:\u00a0Live chat t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o t\u1edbi ph\u1ec5u b\u00e1n h\u00e0ng?<\/li>\n<li>Ph\u1ea7n 3:\u00a0T\u1ea1o t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi Live Chat<\/li>\n<li>Ph\u1ea7n 4:\u00a0S\u1eed d\u1ee5ng Subiz API \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n<li>Ph\u1ea7n 5:\u00a0T\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 \u201cnu\u00f4i d\u01b0\u1ee1ng\u201d ti\u1ec1m n\u0103ng mua h\u00e0ng<\/li>\n<\/ul>\n<h2 id=\"1-pheu-ban-hang-la-gi\">Ph\u1ec5u b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n<div id=\"attachment_10065\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10065\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Header.jpg\" alt=\"Ph\u1ec5u b\u00e1n h\u00e0ng\" width=\"730\" height=\"382\" title=\"Header\"><\/p>\n<p class=\"wp-caption-text\">Ph\u1ec5u b\u00e1n h\u00e0ng trong kinh doanh online<\/p>\n<\/div>\n<p>C\u00e1c doanh nghi\u1ec7p kinh doanh online ch\u1eafc ch\u1eafn kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi m\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng. V\u1ec1 b\u1ea3n ch\u1ea5t, ph\u1ec5u b\u00e1n h\u00e0ng\u00a0m\u00f4 ph\u1ecfng qu\u00e1 tr\u00ecnh t\u00e1c \u0111\u1ed9ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i ti\u1ec1m n\u0103ng mua h\u00e0ng th\u00e0nh h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng. C\u00e0ng xu\u1ed1ng ph\u00eda d\u01b0\u1edbi c\u1ee7a ph\u1ec5u, ti\u1ec1m n\u0103ng mua h\u00e0ng c\u00e0ng cao. T\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1eebng v\u1ecb tr\u00ed trong ph\u1ec5u, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau s\u1ebd c\u00f3 \u0111\u1ecbnh danh ri\u00eang.<\/p>\n<ul>\n<li>Kh\u00e1ch truy c\u1eadp (Visitor): Sau khi nh\u1eafm m\u1ee5c ti\u00eau, doanh nghi\u1ec7p s\u1ebd d\u00f9ng c\u00e1c c\u00e1ch th\u1ee9c marketing kh\u00e1c nhau \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng t\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y v\u00e0 d\u1eabn d\u1eaft h\u1ecd v\u00e0o website. Khi \u0111\u00f3, h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch truy c\u1eadp.<\/li>\n<li>Kh\u00e1ch ti\u1ec1m n\u0103ng (Lead): L\u00e0 nh\u1eefng kh\u00e1ch truy c\u1eadp y\u00eau th\u00edch, h\u1ee9ng th\u00fa v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 doanh nghi\u1ec7p cung c\u1ea5p.<\/li>\n<li>Kh\u00e1ch ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng (Qualified Lead): L\u00e0 nh\u1eefng kh\u00e1ch ti\u1ec1m n\u0103ng c\u00f3 \u201ct\u00edn hi\u1ec7u\u201d r\u00f5 r\u00e0ng v\u1ec1 vi\u1ec7c mu\u1ed1n mua h\u00e0ng (cho s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed d\u1ecbch v\u1ee5\u2026).<\/li>\n<li>Kh\u00e1ch h\u00e0ng (Customer): L\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 ho\u00e0n t\u1ea5t vi\u1ec7c mua h\u00e0ng.<\/li>\n<\/ul>\n<h2 id=\"2-nhung-dieu-ban-thuong-hieu-sai-ve-pheu-ban-hang\">Nh\u1eefng \u0111i\u1ec1u b\u1ea1n th\u01b0\u1eddng hi\u1ec3u sai v\u1ec1 ph\u1ec5u b\u00e1n h\u00e0ng<\/h2>\n<div id=\"attachment_10128\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10128\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/4-misconception-2.png\" alt=\"Ph\u1ec5u b\u00e1n h\u00e0ng v\u00e0 nh\u1eefng hi\u1ec3u l\u1ea7m\" width=\"730\" height=\"1501\" title=\"4-misconception-2\"><\/p>\n<p class=\"wp-caption-text\">Nh\u1eefng hi\u1ec3u l\u1ea7m th\u01b0\u1eddng th\u1ea5y v\u1ec1 ph\u1ec5u b\u00e1n h\u00e0ng<\/p>\n<\/div>\n<h3 id=\"2-1-hieu-lam-1-cang-co-nhieu-khach-hang-tiem-nang-cang-tot\">Hi\u1ec3u l\u1ea7m\u00a0#1: C\u00e0ng c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00e0ng t\u1ed1t<\/h3>\n<p>Trong b\u00e1n h\u00e0ng, c\u00f3 m\u1ed9t\u00a0ni\u1ec1m tin r\u1eb1ng \u201cc\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t\u201d. T\u00ednh to\u00e1n m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, n\u1ebfu\u00a0s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0t\u0103ng g\u1ea5p \u0111\u00f4i, doanh s\u1ed1 s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i. V\u1ec1 m\u1eb7t l\u00fd thuy\u1ebft, \u0111\u00fang. \u0110\u01b0\u01a1ng nhi\u00ean, \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady c\u1ea7n m\u1ed9t s\u1ef1 t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c tuy\u1ec7t v\u1eddi, b\u1ea1n ph\u1ea3i\u00a0l\u00e0m vi\u1ec7c th\u00f4ng minh h\u01a1n ch\u1ee9 kh\u00f4ng h\u1eb3n ch\u1ec9 l\u00e0 ch\u0103m ch\u1ec9 h\u01a1n \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra ng\u00e0y c\u00e0ng nhi\u1ec1u gi\u00e1 tr\u1ecb.<\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 t\u1edbi 71% kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang b\u1ecb l\u00e3ng ph\u00ed (theo chuy\u00ean gia b\u00e1n h\u00e0ng Ken Krouge trong b\u00e0i \u0111\u0103ng tr\u00ean Forbes) m\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh l\u00e0 do ph\u1ea3n h\u1ed3i kh\u00f4ng \u0111\u1ee7 nhanh.\u00a0Theo th\u1ed1ng k\u00ea, ch\u1ec9 c\u00f3 27% kh\u00e1ch ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c li\u00ean l\u1ea1c. Trong khi \u0111\u00f3, nh\u1eefng\u00a0c\u00f4ng ty k\u1ebft h\u1ee3p t\u1ed1t c\u00e1c ngu\u1ed3n l\u1ef1c (c\u1ea3 v\u1ec1 nh\u1eadn th\u1ee9c, con ng\u01b0\u1eddi v\u00e0 c\u00f4ng ngh\u1ec7), t\u1ef7 l\u1ec7 n\u00e0y c\u00f3 th\u1ec3 l\u00ean t\u1edbi kho\u1ea3ng 92%.<\/p>\n<p>C\u00e1c c\u00f4ng ty c\u1ed1 g\u1eafng li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong v\u00f2ng 1 gi\u1edd s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a h\u1ecd (m\u1ee9c \u0111\u1ed9 ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1) nhanh h\u01a1n 7 l\u1ea7n so v\u1edbi c\u00e1c\u00a0c\u00f4ng ty c\u1ed1 g\u1eafng li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng sau 1 gi\u1edd; v\u00e0 h\u01a1n 60 l\u1ea7n so v\u1edbi c\u00e1c c\u00f4ng ty ch\u1edd \u0111\u1ee3i 24 gi\u1edd ho\u1eb7c l\u00e2u h\u01a1n.<\/p>\n<p>Nh\u01b0 v\u1eady, r\u00f5 r\u00e0ng l\u00e0 b\u1ea1n\u00a0kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i c\u00f3 th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111i\u1ec1u c\u1ea7n l\u00e0m l\u00e0 t\u1eadp trung n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng kh\u00e1ch ti\u1ec1m n\u0103ng \u0111ang c\u00f3. \u0110\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n c\u1ea7n ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nhanh nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n<h3 id=\"2-2-hieu-lam-2-ty-le-khach-hang-tiem-nang-chot-don-noi-len-thanh-cong-cua-ban\">Hi\u1ec3u l\u1ea7m #2: T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ed1t \u0111\u01a1n n\u00f3i l\u00ean th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n<\/h3>\n<p>T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ed1t \u0111\u01a1n c\u00f3 th\u1ec3 ch\u1ec9 ph\u1ea3n \u00e1nh th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n \u1edf m\u1ed9t th\u1eddi \u0111i\u1ec3m. Nh\u01b0ng \u0111\u1ec3 duy tr\u00ec \u201cth\u00e0nh c\u00f4ng\u201d n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c ngu\u1ed3n \u0111em l\u1ea1i t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ch\u1ed1t \u0111\u01a1n cao nh\u1ea5t v\u00e0\u00a0t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o \u0111\u00f3.<\/p>\n<p>R\u00f5 r\u00e0ng, kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c k\u00eanh kh\u00e1c nhau s\u1ebd ph\u1ea3n \u1ee9ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00e1c nhau. Ch\u1eb3ng h\u1ea1n, \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p B2B, b\u00e1o c\u00e1o Sales Benchmarks, c\u00e1c kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean l\u00e0 nh\u00f3m gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t, v\u1edbi t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n l\u00e0 3.63%; trong khi \u0111\u00f3 kh\u00e1ch ti\u1ec1m n\u0103ng t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 1.47%, t\u1eeb t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n l\u00e0 d\u01b0\u1edbi 1%.<\/p>\n<p>V\u00ec th\u1ebf, \u0111\u1ec3 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, b\u1ea1n n\u00ean d\u00e0nh theo d\u00f5i c\u00e1c ngu\u1ed3n c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 th\u00e0nh c\u00f4ng nh\u1ea5t, n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c th\u1eddi gian b\u1ea1n d\u00e0nh ra \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 ch\u1ed1t \u0111\u01a1n v\u1edbi t\u1eebng kh\u00e1ch. C\u00e1ch ti\u1ebfp c\u1eadn ph\u1ec5u b\u00e1n h\u00e0ng c\u00f3 m\u1ee5c ti\u00eau h\u01a1n nh\u01b0 th\u1ebf n\u00e0y cho ph\u00e9p b\u1ea1n ph\u00e2n b\u1ed5 th\u1eddi gian v\u00e0 s\u1ee9c l\u1ef1c m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c h\u01a1n.<\/p>\n<p>Sau \u0111\u00f3, anh ta l\u00fd gi\u1ea3i, \u201c\u0110\u1ec3 sales hi\u1ec7u qu\u1ea3, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i track \u0111\u01b0\u1ee3c c\u00e1c ngu\u1ed3n c\u1ee7a nh\u1eefng lead t\u1ed1t nh\u1ea5t v\u00e0 th\u00e0nh c\u00f4ng nh\u1ea5t. Hi\u1ec3u th\u1eddi gian b\u1ea1n d\u00e0nh ra \u0111\u1ec3 connect v\u1edbi 1 lead v\u00e0 sau c\u00f9ng l\u00e0 ch\u1ed1t \u0111\u01a1n. \u00a0Track nh\u1eefng n\u1ed7 l\u1ef1c v\u00e0 th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i \u0111\u1ebfn t\u1eeb m\u1ed7i ngu\u1ed3n.\u201d C\u00e1ch ti\u1ebfp c\u1eadn vi\u1ec7c t\u1ed5 ch\u1ee9c v\u00e0 t\u1ed1i \u01b0u ph\u1ec5u b\u00e1n h\u00e0ng c\u00f3 m\u1ee5c ti\u00eau h\u01a1n nh\u01b0 th\u1ebf n\u00e0y c\u00f3 th\u1ec3 cho ph\u00e9p b\u1ea1n ph\u00e2n b\u1ed5 th\u1eddi gian v\u00e0 s\u1ee9c l\u1ef1c m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c h\u01a1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10069\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Solution-1.png\" alt=\"Solution-1\" width=\"944\" height=\"619\" title=\"Solution-1\"><\/p>\n<h3 id=\"2-3-hieu-lam-3-chot-don-hang-cang-nhanh-cang-tot\">Hi\u1ec3u l\u1ea7m\u00a0#3:\u00a0Ch\u1ed1t \u0111\u01a1n h\u00e0ng c\u00e0ng nhanh c\u00e0ng t\u1ed1t<\/h3>\n<p>C\u00e1c c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng t\u1ef1 \u0111\u1ed9ng (sales automation) ng\u00e0y c\u00e0ng nhi\u1ec1u. V\u00ec th\u1ebf, c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ng\u00e0y c\u00e0ng d\u00e0nh \u00edt th\u1eddi gian \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1edfi h\u1ecd tin t\u01b0\u1edfng v\u00e0o kh\u1ea3 n\u0103ng \u0111\u1ea9y nhanh c\u00e1c giai \u0111o\u1ea1n trong quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y. H\u1ecd c\u0169ng cho r\u1eb1ng, h\u1ecd ch\u1ec9 ph\u1ea3i n\u1ed7 l\u1ef1c \u00edt h\u01a1n nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o doanh s\u1ed1 cao h\u01a1n.<\/p>\n<p>Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c k\u00e9o gi\u00e3n \u201c\u0111\u00fang c\u00e1ch\u201d quy tr\u00ecnh b\u00e1n h\u00e0ng gi\u00fap b\u1ea1n t\u0103ng hi\u1ec7u su\u1ea5t h\u01a1n r\u1ea5t nhi\u1ec1u. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 r\u00fat ng\u1eafn th\u1eddi gian cho c\u00e1c nhi\u1ec7m v\u1ee5 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, nh\u01b0ng c\u1ea7n ph\u1ea3i t\u0103ng th\u00eam th\u1eddi gian \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c t\u0103ng c\u01b0\u1eddng nu\u00f4i d\u01b0\u1ee1ng v\u00e0 \u0111\u00e0o t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i. Theo \u0111u\u1ed5i m\u1ed9t chu tr\u00ecnh b\u00e1n h\u00e0ng d\u00e0i, b\u1ea1n c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>Hi\u1ec3u h\u01a1n v\u1ec1 nhu c\u1ea7u r\u00f5 r\u00e0ng v\u00e0 c\u1ea3 nh\u1eefng nhu c\u1ea7u ti\u1ec1m \u1ea9n c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 nh\u1eefng v\u01b0\u1edbng m\u1eafc m\u00e0 h\u1ecd c\u00f3 th\u1ec3 g\u1eb7p \u1edf t\u1eebng giai \u0111o\u1ea1n c\u1ee7a qu\u00e1 tr\u00ecnh mua h\u00e0ng<\/li>\n<li>X\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 v\u1ecb th\u1ebf c\u1ee7a m\u1ed9t \u201cchuy\u00ean gia\u201d \u0111\u1ec3 kh\u00e1ch h\u00e0ng mu\u1ed1n l\u00e0m vi\u1ec7c c\u00f9ng<\/li>\n<li>Cung c\u1ea5p th\u00eam gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 n\u00e2ng cao l\u00f2ng trung th\u00e0nh v\u00e0 tin t\u01b0\u1edfng<\/li>\n<li>N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111\u00fang th\u1eddi \u0111i\u1ec3m khi kh\u00e1ch ti\u1ec1m n\u0103ng\u00a0s\u1eb5n s\u00e0ng mua h\u00e0ng<\/li>\n<li>N\u00e2ng cao d\u1ea7n gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1<\/li>\n<\/ul>\n<h3 id=\"2-4-hieu-lam-4-khach-hang-tiem-nang-khong-chuyen-doi-ngay-thi-khong-co-gia-tri\">Hi\u1ec3u l\u1ea7m\u00a0#4:\u00a0Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i ngay th\u00ec kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb<\/h3>\n<p>Khi nh\u00ecn v\u00e0o ph\u1ec5u b\u00e1n h\u00e0ng, b\u1ea1n\u00a0c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t s\u1ed1 kh\u00e1ch ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1 b\u1ecb \u201ct\u1eafc\u201d \u1edf m\u1ed9t giai \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh trong ph\u1ec5u. Sau th\u1eddi gian trao \u0111\u1ed5i qua email ho\u1eb7c \u0111i\u1ec7n tho\u1ea1i nh\u01b0ng v\u1eabn kh\u00f4ng t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i, c\u00e1c kh\u00e1ch h\u00e0ng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n l\u1ea1i v\u1ec1 nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Tuy nhi\u00ean, nh\u00f3m b\u00e1n h\u00e0ng th\u01b0\u1eddng m\u1eafc l\u1ed7i l\u00e0 m\u1eb7c \u0111\u1ecbnh h\u1ecd\u00a0s\u1ebd kh\u00f4ng bao gi\u1edd chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n sai.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10104\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Solution-2.png\" alt=\"Solution-2\" width=\"730\" height=\"1023\" title=\"Solution-2\"><\/p>\n<p>Theo Dr. Rachna Jain, nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u00e2m l\u00fd h\u1ecdc kinh doanh, ph\u1ea7n l\u1edbn l\u1ed7i c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng l\u00e0 \u201ccho r\u1eb1ng c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec1u\u00a0l\u00e0 v\u00f4 gi\u00e1 tr\u1ecb n\u1ebfu h\u1ecd kh\u00f4ng mua h\u00e0ng ngay.\u201d C\u0169ng theo Jain, n\u1ebfu m\u1ed9t ai \u0111\u00f3 kh\u00f4ng mua s\u1ea3n ph\u1ea9m 47$ c\u1ee7a b\u1ea1n h\u00f4m nay, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a h\u1ecd s\u1ebd kh\u00f4ng mua 1 s\u1ea3n ph\u1ea9m\u00a02.500$ v\u00e0o h\u00f4m sau. C\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng ph\u1ea3i lu\u00f4n lu\u00f4n chuy\u1ec3n \u0111\u1ed5i theo \u0111\u01b0\u1eddng th\u1eb3ng\u2026<\/p>\n<p>Trong b\u00e0i vi\u1ebft cho Harvard Business Review, chuy\u00ean gia v\u1ec1 marketing tr\u1ef1c tuy\u1ebfn Mark Bonchek v\u00e0 Cara France \u0111\u1ed3ng \u00fd v\u1edbi quan \u0111i\u1ec3m c\u1ee7a Jain, \u201ckh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1 kh\u00f4ng ch\u1ec9 v\u00e0o ph\u1ec5u mua h\u00e0ng t\u1eeb \u0111\u1ea7u ph\u1ec5u; thay v\u00e0o \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 v\u00e0o t\u1eeb b\u1ea5t k\u1ef3 giai \u0111o\u1ea1n n\u00e0o. H\u01a1n n\u1eefa, h\u1ecd th\u01b0\u1eddng nh\u1ea3y c\u00f3c gi\u1eefa c\u00e1c giai \u0111o\u1ea1n, \u1edf l\u1ea1i m\u1ed9t giai \u0111o\u1ea1n trong kho\u1ea3ng th\u1eddi gian kh\u00f4ng x\u00e1c \u0111\u1ecbnh, ho\u1eb7c di chuy\u1ec3n qua l\u1ea1i gi\u1eefa ch\u00fang.\u201d<\/p>\n<p>Th\u1ef1c t\u1ebf, m\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t \u0111\u01b0\u1eddng th\u1eb3ng. \u0110\u1ec3 th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i, b\u1ea1n\u00a0kh\u00f4ng n\u00ean b\u1ecf qua\u00a0c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch ti\u1ec1m n\u0103ng ch\u01b0a s\u1eb5n s\u00e0ng mua h\u00e0ng. M\u1eb7c d\u00f9 nh\u1eefng c\u01a1 h\u1ed9i trong t\u01b0\u01a1ng lai kh\u00f4ng mang l\u1ea1i cho b\u1ea1n kho\u1ea3n l\u1ee3i n\u00e0o ngay l\u1eadp t\u1ee9c, nh\u01b0ng vi\u1ec7c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 duy tr\u00ec k\u1ebft n\u1ed1i s\u1ebd gi\u00fap b\u1ea1n t\u0103ng hi\u1ec7u su\u1ea5t tr\u00ean b\u00ecnh di\u1ec7n t\u1ed5ng th\u1ec3, v\u00e0 l\u00fac \u0111\u00f3 ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean!<\/p>\n<p style=\"text-align: right\"><em>Theo Danny Wong<\/em><\/p>\n<p><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li><em>C\u00e1c l\u1ed7i c\u01a1 b\u1ea3n khi x\u00e2y d\u1ef1ng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i<\/em><\/li>\n<li><em>CTA theo t\u1eebng giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c, live chat gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i v\u00e0 \u201c\u0111\u1ecbnh v\u1ecb\u201d kh\u00e1ch h\u00e0ng. Tr\u1ea3i nghi\u1ec7m t\u1ed1t t\u1ea1i \u0111i\u1ec3m k\u1ebft n\u1ed1i n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng gi\u00fap b\u1ea1n chuy\u1ec3n \u0111\u1ed5i th\u00e0nh \u0111\u01a1n h\u00e0ng ngay, nh\u01b0ng c\u00f3 th\u1ec3 l\u00e0 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng trong t\u01b0\u01a1ng lai v\u00e0 nhi\u1ec1u nh\u1eefng gi\u00e1 tr\u1ecb tuy\u1ec7t v\u1eddi kh\u00e1c.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55823"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55823"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55823\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}