{"id":55828,"date":"2023-12-20T15:57:40","date_gmt":"2023-12-20T08:57:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chuong-trinh-khach-hang-trung-thanh-trong-ky-nguyen-du-lieu-dang-thay-doi-nhu-the-nao.html"},"modified":"2023-12-20T15:57:40","modified_gmt":"2023-12-20T08:57:40","slug":"chuong-trinh-khach-hang-trung-thanh-trong-ky-nguyen-du-lieu-dang-thay-doi-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chuong-trinh-khach-hang-trung-thanh-trong-ky-nguyen-du-lieu-dang-thay-doi-nhu-the-nao.html","title":{"rendered":"Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh trong k\u1ef7 nguy\u00ean d\u1eef li\u1ec7u \u0111ang thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"<div id=\"test\">Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u00fang ngh\u0129a \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 duy tr\u00ec s\u1ef1 t\u01b0\u01a1ng t\u00e1c, k\u1ebft n\u1ed1i ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 ch\u00e8o k\u00e9o \u0111\u1ec3 gia t\u0103ng doanh s\u1ed1. Vi\u1ec7c t\u1eadn d\u1ee5ng\u00a0d\u1eef li\u1ec7u \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng s\u1ebd gi\u00fap c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng l\u00f2ng trung th\u00e0nh kh\u00f4ng \u0111i ch\u1ec7ch h\u01b0\u1edbng.<\/p>\n<p>Theo McKinsey, n\u1ebfu b\u1ed9 ph\u1eadn \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh bi\u1ebft t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh th\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng m\u1ee9c l\u1ee3i nhu\u1eadn cao h\u01a1n t\u1edbi 126%.<\/p>\n<p>\u201cT\u1ed1i \u01b0u ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n \u0111\u00e1nh gi\u00e1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n gia t\u0103ng c\u01a1 h\u1ed9i kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i chia s\u1ebb v\u1edbi ng\u01b0\u1eddi th\u00e2n, \u0111\u1ed3ng nghi\u1ec7p hay b\u1ea1n b\u00e8\u201d, Steve Olenski \u2013 Chuy\u00ean vi\u00ean ph\u00e1t tri\u1ec3n n\u1ed9i dung c\u1ee7a Oracle Responsys chia s\u1ebb.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i g\u1ee3i \u00fd t\u1eeb Subiz\u00a0gi\u00fap\u00a0b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u\u00a0\u0111\u1ec3 \u201cn\u00e2ng c\u1ea5p\u201d ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<h2 id=\"1-tap-trung-cho-viec-giu-chan-khach-hang\">T\u1eadp trung cho vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/h2>\n<p>Nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c giao d\u1ecbch v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u00eam nhi\u1ec1u l\u1ea7n n\u1eefa (retention).<\/p>\n<p>\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, duy tr\u00ec t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n h\u00e1ch h\u00e0ng\u00a0cao \u0111\u1ed3ng ngh\u0129a v\u1edbi doanh thu \u1ed5n \u0111\u1ecbnh, chi ph\u00ed c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi gi\u1ea3m \u0111i. Do \u0111\u00f3, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 \u2013 \u0111\u00e1p \u1ee9ng nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o l\u1ee3i nhu\u1eadn doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, h\u00e3y t\u1eadn d\u1ee5ng t\u1ed1i \u0111a vai tr\u00f2 c\u1ee7a d\u1eef li\u1ec7u \u0111\u1ec3 s\u00e1ng t\u1ea1o c\u00e1ch ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua.<\/p>\n<p>T\u00e1c \u0111\u1ed9ng t\u1edbi l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng kh\u00f4ng y\u00eau c\u1ea7u b\u1ea1n ph\u1ea3i l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 ma thu\u1eadt nh\u01b0ng l\u1ea1i \u0111\u1eb7c bi\u1ec7t n\u00ean xu\u1ea5t ph\u00e1t t\u1eeb d\u1eef li\u1ec7u \u2013 th\u01b0\u1eddng l\u00e0 nh\u1eefng th\u1ee9 b\u1ea1n \u0111\u00e3 c\u00f3 nh\u01b0ng ch\u01b0a t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3. Kh\u00e1m ph\u00e1 m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh vi mua s\u1eafm, t\u1eadp trung ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 nh\u00f3m kh\u00e1ch h\u00e0ng mang l\u1ea1i gi\u00e1 tr\u1ecb cao nh\u1ea5t cho doanh nghi\u1ec7p \u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u00ecm hi\u1ec3u nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung v\u00e0 ri\u00eang c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y\u2026<\/p>\n<p>H\u00e3y coi qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean, th\u1ef1c hi\u1ec7n \u2013 t\u1ed1i \u01b0u t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh. \u0110o l\u01b0\u1eddng th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch theo d\u00f5i gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng, t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 t\u1ef7 l\u1ec7 mua l\u1ea1i\u2026<\/p>\n<h2 id=\"2-goi-y-cac-san-pham-cu-the\">G\u1ee3i \u00fd c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3<\/h2>\n<p>Nghi\u00ean c\u1ee9u cho th\u1ea5y: C\u00e1c kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u00f3i chung v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh n\u00f3i ri\u00eang c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng cao h\u01a1n 90%, chi ti\u00eau nhi\u1ec1u h\u01a1n 60% trong m\u1ed7i giao d\u1ecbch v\u00e0 kh\u1ea3 n\u0103ng \u0111\u1ec3 quay l\u1ea1i trong t\u01b0\u01a1ng lai cao h\u01a1n g\u1ea5p 5 l\u1ea7n.<\/p>\n<p>G\u1ee3i \u00fd m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, c\u00f3 li\u00ean quan l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 gi\u1eef ch\u00e2n v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c. B\u1edfi, n\u1ebfu ch\u01b0a t\u00ecm \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m n\u00e0o c\u1ee5 th\u1ec3, h\u1ecd s\u1ebd b\u1ecb cu\u1ed1n v\u00e0o ma tr\u1eadn c\u00e1c m\u1eb7t h\u00e0ng v\u00e0 ch\u1eafc ch\u1eafn s\u1ebd m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, t\u1eeb \u0111\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m \u1edf m\u1ed9t n\u01a1i kh\u00e1c ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n.<\/p>\n<p>T\u00edch h\u1ee3p d\u1eef li\u1ec7u mua h\u00e0ng real-time v\u1edbi th\u00f4ng tin v\u1ec1 l\u1ecbch s\u1eed mua h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee5 th\u1ec3 v\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t doanh nghi\u1ec7p mua m\u1ed9t l\u00fac 10 b\u1ed9 b\u00e0n l\u00e0m vi\u1ec7c, % quan t\u00e2m \u0111\u1ebfn gh\u1ebf ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n.<\/p>\n<p>\u201cD\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch chi ti\u1ebft \u0111\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p. H\u00e3y ch\u00fa \u00fd t\u1edbi c\u00e1c th\u00f4ng s\u1ed1 nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, l\u1ed1i s\u1ed1ng, nh\u00f3m s\u1ea3n ph\u1ea9m, t\u1ea7n su\u1ea5t mua c\u0169ng nh\u01b0 gi\u00e1 tr\u1ecb mua\u201d, Larisa Bedgood \u2013 Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb DataMentors chia s\u1ebb.<\/p>\n<div id=\"attachment_9900\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9900\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/homedepot-goi-y-san-pham.png\" alt=\"Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a Home Depot\" width=\"730\" height=\"300\" title=\"homedepot-goi-y-san-pham\"><\/p>\n<p class=\"wp-caption-text\">Home Depot th\u00e0nh c\u00f4ng khi hi\u1ec3n th\u1ecb m\u1ed9t danh s\u00e1ch s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<\/div>\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 kh\u00f4ng \u0111\u01b0a ra k\u1ebft lu\u1eadn m\u01a1 h\u1ed3, c\u1ea3m t\u00ednh v\u00e0 mang t\u00ednh ph\u1ecfng \u0111o\u00e1n. Kh\u00e1ch h\u00e0ng mua \u00e1o kho\u00e1c m\u00f9a \u0111\u00f4ng kh\u00f4ng c\u00f3 ngh\u0129a anh \u1ea5y mu\u1ed1n ng\u1eadp trong c\u00e1c g\u1ee3i \u00fd t\u01b0\u01a1ng t\u1ef1 b\u1edfi h\u1ecd c\u00f3 th\u1ec3 mua \u0111\u1ec3 t\u1eb7ng. V\u00ec v\u1eady, h\u00e3y c\u1ed1 g\u1eafng thu th\u1eadp th\u1eadt nhi\u1ec1u nhi\u1ec1u \u0111i\u1ec3m d\u1eef li\u1ec7u tr\u01b0\u1edbc khi \u0111\u01b0a ra g\u1ee3i \u00fd th\u00f4ng minh \u2013 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 b\u1ea1n m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u01b0u th\u1ebf ri\u00eang bi\u1ec7t c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n, d\u1eabn ch\u1ee9ng tr\u00ean x\u00e3 h\u1ed9i, \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng c\u0169\u2026 Trong tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang do d\u1ef1 v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, h\u00e3y nh\u1eafc nh\u1edf h\u1ecd r\u1eb1ng \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00e1c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 v\u00e0 c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng.<\/p>\n<h2 id=\"3-khuyen-mai-dung-thoi-diem\">Khuy\u1ebfn m\u00e3i \u0111\u00fang th\u1eddi \u0111i\u1ec3m<\/h2>\n<p>\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, l\u00f2ng trung th\u00e0nh c\u1ea7n nhi\u1ec1u n\u1ed7 l\u1ef1c \u0111\u1ec3 x\u00e2y d\u1ef1ng, b\u1edfi, m\u1ed7i ng\u00e0y h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c qu\u00e1 nhi\u1ec1u qu\u1ea3ng c\u00e1o t\u1eeb h\u00e0ng lo\u1ea1t c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau. Ch\u00ednh v\u00ec l\u1ebd \u0111\u00f3, \u0111\u1ec3 th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t, th\u00f4ng \u0111i\u1ec7p th\u00f4i th\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng.<\/p>\n<p>\u0110\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i kh\u00f4ng ch\u1ec9 \u0111\u00fang th\u1eddi \u0111i\u1ec3m m\u00e0 c\u00f2n n\u00ean ph\u00f9 h\u1ee3p v\u1edbi th\u00f3i quen mua s\u1eafm c\u0169ng nh\u01b0 phong c\u00e1ch s\u1ed1ng c\u1ee7a h\u1ecd. N\u00ean t\u00ecm hi\u1ec3u chi ti\u1ebft h\u01a1n v\u1ec1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00e3 khuy\u1ebfn m\u1ea1i t\u1eeb nh\u1eefng con s\u1ed1 th\u1ed1ng k\u00ea: ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0o bu\u1ed5i s\u00e1ng? V\u00e0o th\u1eddi \u0111i\u1ec3m ngay sau khi c\u00f4ng b\u1ed1 hay ch\u1ec9 trong nh\u1eefng th\u00e1ng m\u00f9a h\u00e8?<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1ch \u201cb\u1eaby\u201d ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n sang s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c h\u00e3ng \u0111i\u1ec7n tho\u1ea1i. Ch\u1eb3ng h\u1ea1n, ATT t\u1eb7ng cho ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng t\u1edbi 650$ trong t\u00e0i kho\u1ea3n khi h\u1ecd n\u00f3i l\u1eddi t\u1ea1m bi\u1ec7t v\u1edbi T-Mobile, Sprint hay Verizon.<\/p>\n<div id=\"attachment_9899\" style=\"width: 534px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9899 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/att-switching-carriers-ad.jpg\" alt=\"Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a ATT\" width=\"524\" height=\"265\" title=\"att-switching-carriers-ad\"><\/p>\n<p class=\"wp-caption-text\">ATT \u0111\u00e3 th\u00e0nh c\u00f4ng khi b\u1eaby kh\u00e1ch h\u00e0ng chuy\u1ec3n sang s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 nh\u1eadn 650$ trong t\u00e0i kho\u1ea3n<\/p>\n<\/div>\n<p>\u201cPh\u00e1t tri\u1ec3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i kh\u00f4ng ch\u1ec9 \u0111\u00fang th\u1eddi \u0111i\u1ec3m m\u00e0 c\u00f2n \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 b\u1ea1n \u0111\u00e3 ch\u00e2m ng\u00f2i cho s\u1ef1 \u201cb\u00f9ng n\u1ed5 v\u1ec1 giao d\u1ecbch\u201d, Humayun Khan \u2013 C\u1ef1u chuy\u00ean vi\u00ean ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a Shopify cho hay.<\/p>\n<p>H\u01a1n n\u1eefa, h\u00e3y t\u1eadn d\u1ee5ng c\u00e1c b\u00e1o c\u00e1o \u0111\u1ec3 kh\u00e1m ph\u00e1 xem ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i n\u00e0o ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t. Gi\u1ea3m gi\u00e1 \u0111\u00fang th\u1eddi \u0111i\u1ec3m nh\u01b0ng l\u1ea1i kh\u00f4ng ph\u00f9 h\u1ee3p s\u1ebd kh\u00f4ng c\u00f3 t\u00e1c \u0111\u1ed9ng nhi\u1ec1u t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p m\u00e3 gi\u1ea3m gi\u00e1 ph\u00f9 h\u1ee3p cho nhi\u1ec1u k\u00eanh: t\u1ea1i c\u1eeda h\u00e0ng, tr\u1ef1c tuy\u1ebfn hay tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. M\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh n\u00ean nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t thay v\u00ec m\u1ed9t \u01b0u \u0111\u00e3i \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3. V\u00ed d\u1ee5, Starbucks ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1ec3 c\u00e1c h\u1ed9i vi\u00ean V\u00e0ng c\u00f3 c\u01a1 h\u1ed9i ki\u1ebfm sao \u0111\u00f4i v\u00e0o duy nh\u1ea5t m\u1ed9t ng\u00e0y trong th\u00e1ng. K\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c khi\u1ebfn nh\u00e2n vi\u00ean \u1edf \u0111\u00e2y r\u1ea5t ng\u1ea1c nhi\u00ean v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1edfi, k\u1ef9 thu\u1eadt n\u00e0y k\u00edch th\u00edch s\u1ef1 h\u01b0ng ph\u1ea5n, h\u00e0o h\u1ee9ng \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chi ti\u00eau nhi\u1ec1u ti\u1ec1n h\u01a1n v\u00e0o m\u1ed9t ng\u00e0y c\u1ee5 th\u1ec3.<\/p>\n<p>\u0110\u1eebng ch\u1edd \u0111\u1ee3i cho \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u1eb7ng cho kh\u00e1ch h\u00e0ng m\u1ed9t m\u00f3n h\u1eddi. Ngay t\u1eeb l\u00fac n\u00e0y h\u00e3y b\u1eaft tay v\u00e0o vi\u1ec7c s\u00e1ng t\u1ea1o qu\u1ea3ng c\u00e1o \u0111\u00fang th\u1eddi \u0111i\u1ec3m c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n<h2 id=\"4-ca-nhan-hoa-chuong-trinh-tri-an\">C\u00e1 nh\u00e2n h\u00f3a ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n<\/h2>\n<p>M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u th\u00edch \u0111\u01b0\u1ee3c khen th\u01b0\u1edfng, \u0111i\u1ec1u \u0111\u00f3 ch\u1ee9ng t\u1ecf r\u1eb1ng b\u1ea1n \u0111\u00e3 l\u00e0m m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 quan tr\u1ecdng v\u00e0 \u0111\u00e1ng \u0111\u01b0\u1ee3c ghi nh\u1eadn. V\u00ec th\u1ebf, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u00e2m l\u00fd n\u00e0y \u0111\u1ec3 cung c\u1ea5p \u0111\u1eb7c quy\u1ec1n d\u1ef1a tr\u00ean c\u00e1c giao d\u1ecbch ti\u1ec1n t\u1ec7, t\u1ea7n su\u1ea5t mua s\u1eafm ho\u1eb7c th\u1eadm ch\u00ed tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t. \u0110\u00f3 l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec cho th\u1ea5y b\u1ea1n \u0111\u00e1nh gi\u00e1 cao \u0111\u00f3ng g\u00f3p c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>Tuy nhi\u00ean, tri \u00e2n l\u00e0 c\u1ea3 m\u1ed9t ngh\u1ec7 thu\u1eadt v\u00e0 vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 ph\u1ea3i l\u00ean \u0111\u01b0\u1ee3c m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi t\u00e2m l\u00fd, nhu c\u1ea7u kh\u00e1ch h\u00e0ng. \u0110\u1eebng mong ch\u1edd kh\u00e1ch h\u00e0ng tr\u1ea3 t\u1edbi 1.000$ cho d\u1ecbch v\u1ee5\/th\u00e1ng \u0111\u1ec3 nh\u1eadn qu\u00e0 n\u1ebfu gi\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m c\u0169ng ch\u1ec9 \u1edf m\u1ee9c 10$. Kh\u00f4ng nh\u1eefng th\u1ebf, h\u00e3y ch\u00fa \u00fd h\u01a1n t\u1edbi k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1eb3ng ai l\u1ea1i mu\u1ed1n nh\u1eadn v\u00e9 xem phim m\u1ed7i ng\u00e0y.<\/p>\n<p>C\u00e1 nh\u00e2n h\u00f3a lo\u1ea1i h\u00ecnh, ph\u1ea7n th\u01b0\u1edfng tri \u00e2n kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c \u0111\u1ea3m b\u1ea3o mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng gi\u00e1 tr\u1ecb h\u1ecd th\u1ef1c s\u1ef1 mong \u0111\u1ee3i. G\u1eedi email \u0111\u01a1n gi\u1ea3n t\u00ecm hi\u1ec3u nh\u1eefng lo\u1ea1i h\u00ecnh \u01b0u \u0111\u00e3i n\u00e0o khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c s\u1ef1 h\u1ee9ng th\u00fa ho\u1eb7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 l\u1eafng nghe tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u1ea3i th\u01b0\u1edfng khi\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t h\u00e0o h\u1ee9ng, ph\u1ea5n kh\u00edch t\u01b0\u01a1ng t\u00e1c. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t ch\u00ednh l\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u b\u1ec1n kh\u00e1ch h\u00e0ng \u2013 doanh nghi\u1ec7p. B\u1edfi, \u0111\u00e2y l\u00e0 m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng cho t\u1ea5t c\u1ea3 c\u00e1c s\u00e1ng ki\u1ebfn trung th\u00e0nh kh\u00e1ch \u200b\u200bh\u00e0ng.<\/p>\n<p>\u201cM\u1ed9t kh\u00eda c\u1ea1nh \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng c\u1ee7a l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 h\u1ecd th\u01b0\u1eddng \u1edf l\u1ea1i l\u00e2u n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u1ec1 m\u1ed9t m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i\u201d, Dave Thompson \u2013 m\u1ed9t doanh nh\u00e2n k\u1ef3 c\u1ef1u n\u00f3i.<\/p>\n<p>L\u00f2ng trung th\u00e0nh s\u1ebd gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i l\u00e2u v\u00e0 giao d\u1ecbch th\u00eam nhi\u1ec1u l\u1ea7n n\u1eefa v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao nh\u00f3m c\u1ee7a b\u1ea1n ph\u1ea3i t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh c\u1ee7a doanh nghi\u1ec7p. Ch\u1ec9 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ea5y c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 c\u01b0\u1ee1ng l\u1ea1i. G\u1eedi th\u00f4ng tin ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 c\u00e1 nh\u00e2n ho\u00e1 ph\u1ea7n qu\u00e0 tri \u00e2n \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Hi v\u1ecdng c\u00e1c b\u1ea1n ph\u1ea7n n\u00e0o kh\u00f4ng \u201cl\u00e3ng qu\u00ean\u201d vai tr\u00f2 t\u00edch c\u1ef1c c\u1ee7a d\u1eef li\u1ec7u!<\/p>\n<p style=\"text-align: right\"><em>Theo\u00a0Shayla Price<\/em><\/p>\n<p><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li><em>S\u00e1ng t\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh kh\u00f4ng ch\u1ec9 d\u00e0nh cho \u201c\u00f4ng l\u1edbn\u201d<\/em><\/li>\n<li><em>M\u1edf r\u1ed9ng t\u1eadp kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi Subiz Live Chat (ph\u1ea7n 1)<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Theo McKinsey, n\u1ebfu b\u1ed9 ph\u1eadn \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh bi\u1ebft t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh th\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng m\u1ee9c l\u1ee3i nhu\u1eadn cao h\u01a1n t\u1edbi 126%.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55828"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55828"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55828\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}