{"id":55831,"date":"2023-12-20T15:58:39","date_gmt":"2023-12-20T08:58:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-chien-dich-content-marketing-giup-thuong-hieu-cham-vao-trai-tim-khach-hang.html"},"modified":"2023-12-20T15:58:39","modified_gmt":"2023-12-20T08:58:39","slug":"cac-chien-dich-content-marketing-giup-thuong-hieu-cham-vao-trai-tim-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-chien-dich-content-marketing-giup-thuong-hieu-cham-vao-trai-tim-khach-hang.html","title":{"rendered":"C\u00e1c chi\u1ebfn d\u1ecbch Content Marketing gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ch\u1ea1m v\u00e0o tr\u00e1i tim kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
Content Marketing th\u00e0nh c\u00f4ng l\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ea1o ra n\u1ed9i dung v\u00e0 \u0111\u01b0a cho h\u1ecd xem, m\u00e0 n\u1ed9i dung \u0111\u00f3 ph\u1ea3i th\u1ef1c s\u1ef1 gi\u00e1 tr\u1ecb, ph\u1ee5c v\u1ee5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ea1m \u0111\u1ebfn nh\u1eefng c\u1ea3m x\u00fac y\u1ebfu m\u1ec1m nh\u1ea5t c\u1ee7a h\u1ecd. C\u00e1c nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed9i dung ki\u1ec3u n\u00e0y n\u1ebfu t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng c\u1ea3m.<\/p>\n
\"Content<\/p>\n

Content Marketing d\u1ef1a tr\u00ean s\u1ef1 \u0111\u1ed3ng c\u1ea3m<\/p>\n<\/div>\n

Theo Ti\u1ebfn s\u0129 Bren\u00e9 Brown: \u201c\u0110\u1ed3ng c\u1ea3m l\u00e0 c\u00f9ng c\u1ea3m nh\u1eadn v\u1edbi m\u1ecdi ng\u01b0\u1eddi. Khi b\u1ea1n \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed ng\u01b0\u1eddi xem, b\u1ea1n d\u1ec5 d\u00e0ng th\u1ea5u hi\u1ec3u nh\u1eefng kh\u00f3 kh\u0103n h\u1ecd \u0111ang ph\u1ea3i ch\u1ecbu \u0111\u1ef1ng v\u00e0 suy ngh\u0129 s\u00e1ng su\u1ed1t h\u01a1n v\u1ec1 gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao nh\u1eefng Content Marketing d\u1ef1a tr\u00ean s\u1ef1 \u0111\u1ed3ng c\u1ea3m l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7y quy\u1ec1n l\u1ef1c cho c\u1ea3 c\u00e1c doanh nghi\u1ec7p B2B l\u1eabn B2C.<\/p>\n

N\u1ebfu b\u1ea1n ch\u01b0a ch\u1eafc ch\u1eafn v\u1ec1 \u00fd ngh\u0129a c\u1ee7a n\u00f3 th\u00ec h\u00e3y c\u00f9ng Subiz<\/strong> xem x\u00e9t nh\u1eefng chi\u1ebfn d\u1ecbch Content Marketing d\u1ef1a tr\u00ean s\u1ef1 \u0111\u1ed3ng c\u1ea3m \u1edf nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n kh\u00e1c nhau.<\/p>\n

1. Lush<\/h2>\n

Ki\u1ec3u n\u1ed9i dung: Video<\/strong><\/p>\n

V\u1edbi kh\u1ea9u hi\u1ec7u: M\u1ef9 ph\u1ea9m t\u01b0\u01a1i \u0111\u01b0\u1ee3c l\u00e0m th\u1ee7 c\u00f4ng (Fresh, handmade cosmetics)<\/em>, Lush\u00a0l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb thi\u00ean nhi\u00ean. Qu\u1ea3 th\u1eadt v\u1eady, ch\u00fang ta th\u1ea5y r\u00f5 r\u00e0ng \u0111i\u1ec1u n\u00e0y trong lo\u1ea1t video\u00a0\u201c<\/em>Ch\u00fang \u0111\u01b0\u1ee3c l\u00e0m th\u1ebf n\u00e0o\u00a0(How it\u2019s made)<\/em>\u201c<\/em> \u2013 n\u01a1i m\u00e0 ng\u01b0\u1eddi xem \u0111\u01b0\u1ee3c \u0111\u1ebfn sau h\u1eadu tr\u01b0\u1eddng \u0111\u1ec3 ch\u1ee9ng ki\u1ebfn quy tr\u00ecnh s\u1ea3n xu\u1ea5t nh\u1eefng s\u1ea3n ph\u1ea9m n\u1ed5i ti\u1ebfng c\u1ee7a h\u1ecd.
\nM\u1ed7i t\u1eadp phim \u0111\u1eb7c t\u1ea3 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng th\u1ef1c t\u1ebf c\u1ee7a nh\u00e2n vi\u00ean Lush ho\u1ea1t \u0111\u1ed9ng trong \u201cgian b\u1ebfp\u201d, thu\u1eadt l\u1ea1i t\u1eebng b\u01b0\u1edbc h\u1ecd l\u00e0m ra m\u1ed7i s\u1ea3n ph\u1ea9m. Ng\u01b0\u1eddi xem c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00fang ch\u1ea5t \u201clush\u201d \u2013 t\u01b0\u01a1i m\u1edbi trong t\u1eebng th\u00e0nh ph\u1ea7n: gi\u1ecf chanh t\u01b0\u01a1i, nh\u1eefng n\u1eafm tr\u00e0 v\u00e0 mu\u1ed1i tinh khi\u1ebft h\u00f2a quy\u1ec7n c\u00f9ng nhau. \u0110\u00f3 qu\u1ea3 th\u1eadt l\u00e0 nh\u1eefng h\u00ecnh \u1ea3nh v\u1eeba th\u00fa v\u1ecb v\u1eeba mang t\u00ednh gi\u00e1o d\u1ee5c.<\/p>\n

C\u00e1ch n\u1ed9i dung n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m:<\/strong><\/p>\n

Kh\u00e1ch h\u00e0ng lu\u00f4n mu\u1ed1n mua \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb thi\u00ean nhi\u00ean, h\u1ecd quan t\u00e2m v\u1ec1 th\u00e0nh ph\u1ea7n t\u01b0\u01a1i m\u1edbi, h\u1eefu c\u01a1 trong m\u1ef9 ph\u1ea9m v\u00e0 Lush\u00a0\u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. \u0110o\u1ea1n video m\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng, \u0111\u01b0\u1ee3c quay c\u1eadn c\u1ea3nh v\u00e0 \u0111\u1eb7c t\u1ea3 n\u00e0y ch\u1eafc ch\u1eafn \u0111\u00e3 c\u00f3 th\u1ec3 x\u00f3a tan lo l\u1eafng cho nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh. Mang h\u1ecd v\u00e0o trong nh\u00e0 m\u00e1y v\u00e0 cho h\u1ecd xem m\u1ecdi qu\u00e1 tr\u00ecnh, v\u1edbi nh\u1eefng khu\u00f4n m\u1eb7t \u201cng\u01b0\u1eddi th\u1eadt gi\u00e1 th\u1eadt\u201d, l\u00e0 con d\u1ea5u \u0111\u1ea3m b\u1ea3o h\u1eefu hi\u1ec7u nh\u1ea5t \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd an t\u00e2m ti\u1ebfp t\u1ee5c mua c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Lush.<\/p>\n

2. LinkedIn<\/h2>\n

Ki\u1ec3u n\u1ed9i dung: Ebook<\/strong><\/p>\n

Gi\u1ea3i ph\u00e1p Marketing c\u1ee7a Linkedln l\u00e0 \u0111\u1ed9ng vi\u00ean c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u00e1t tri\u1ec3n c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3, t\u1ea1o ra nhi\u1ec1u n\u1ed9i dung hi\u1ec7u qu\u1ea3 qua vi\u1ec7c t\u1eadn d\u1ee5ng Linkedln \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a m\u00ecnh. \u0110\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n c\u1ee7a Linkedln \u0111\u00e3 t\u1ea1o ra nhi\u1ec1u n\u1ed9i dung v\u1edbi ch\u1ee7 \u0111\u1ec1 \u0111a d\u1ea1ng tr\u00ean blog ph\u1ee5c v\u1ee5 cho t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0m Marketing\u00a0kh\u00e1c nhau.<\/p>\n

Cu\u1ed1n ebook 27 trang Native Advertising: What It Is. How to Do It (Qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean: Kh\u00e1i ni\u1ec7m v\u00e0 c\u00e1ch l\u00e0m)<\/em> cung c\u1ea5p r\u1ea5t nhi\u1ec1u th\u00f4ng tin v\u1ec1 kh\u00eda c\u1ea1nh n\u00e0y, n\u00f3 tr\u1edf th\u00e0nh 1 trong nh\u1eefng d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb doanh nghi\u1ec7p \u0111\u1eb7c bi\u1ec7t c\u1ee7a Linkedln.<\/p>\n

\"Ebook<\/p>\n

Ebook c\u1ee7a Linkedln<\/p>\n<\/div>\n

Cu\u1ed1n ebook bao g\u1ed3m c\u00e1c m\u1eb9o, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, ph\u00e2n t\u00edch s\u00e2u s\u1eafc v\u00e0o nhi\u1ec1u lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, v\u00e0 l\u1ee3i \u00edch c\u1ee7a ch\u00fang.<\/p>\n

C\u00e1ch n\u1ed9i dung n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m:<\/strong><\/p>\n

M\u1ed9t trong nh\u1eefng ch\u1ee7 \u0111\u1ec1 Content Marketing d\u1ef1a tr\u00ean s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 \u0111\u00f3 ch\u00ednh l\u00e0 gi\u00e1o d\u1ee5c. Linkedln mu\u1ed1n trao quy\u1ec1n cho kh\u00e1n gi\u1ea3 \u0111\u1ec3 t\u1ef1 l\u00e0m c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n (b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 c\u1ee7a h\u1ecd). Th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 th\u1ebf n\u00e0y, kh\u00e1ch h\u00e0ng bi\u1ebft r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 tin t\u01b0\u1edfng Linkedln nh\u01b0 m\u1ed9t s\u1ef1 ch\u1ec9 d\u1eabn \u0111\u00fang \u0111\u1eafn, v\u00e0 LinkedIn c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p th\u00f4ng qua vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. \u0110\u00f3 ch\u00ednh l\u00e0 m\u1ed9t n\u01b0\u1edbc \u0111i m\u00e0 2 b\u00ean c\u00f9ng c\u00f3 l\u1ee3i.<\/p>\n

3. Home Depot<\/h2>\n

Ki\u1ec3u n\u1ed9i dung: Infographic<\/strong><\/p>\n

Home Depot l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u\u00a0cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cho nh\u00e0 \u1edf v\u00e0 s\u00e2n v\u01b0\u1eddn, ph\u1ee5c v\u1ee5 cho t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng t\u1eeb c\u00f4ng nh\u00e2n x\u00e2y d\u1ef1ng \u0111\u1ebfn c\u00e1c nh\u00e0 l\u00e0m v\u01b0\u1eddn t\u1ea1i gia. N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 c\u00e1c ngu\u1ed3n nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c nhau.<\/p>\n

H\u01b0\u1edbng \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m t\u1ef1 l\u00e0m th\u1ee7 c\u00f4ng, ti\u1ebfp th\u1ecb c\u1ee7a Home Depot t\u1eadp trung v\u00e0o th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n l\u00e0m g\u00ec (ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 h\u1ecd c\u00f3 nh\u1eefng g\u00ec). Infographic Grow a Living Salad Bowl\u00a0(Tr\u1ed3ng m\u1ed9t T\u00f4 Salad s\u1ed1ng)<\/em>\u00a0h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ef1 tr\u1ed3ng rau c\u1ee7a ch\u00ednh m\u00ecnh, cung c\u1ea5p th\u00f4ng tin v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p, th\u1eddi \u0111i\u1ec3m rau sinh tr\u01b0\u1edfng t\u1ed1t nh\u1ea5t v\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 h\u1ecd c\u1ea7n, v\u1edbi y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c gi\u1ea3m xu\u1ed1ng t\u1ed1i thi\u1ec3u.<\/p>\n

\"Content<\/p>\n

Xem \u0111\u1ea7y \u0111\u1ee7 infographic n\u00e0y t\u1ea1i \u0111\u00e2y<\/p>\n<\/div>\n

C\u00e1ch n\u1ed9i dung n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m:<\/strong><\/p>\n

Kh\u00e1ch h\u00e0ng lu\u00f4n mu\u1ed1n t\u1ef1 m\u00ecnh tr\u1ed3ng \u0111\u01b0\u1ee3c m\u1ed9t v\u01b0\u1eddn rau cho gia \u0111\u00ecnh, nh\u01b0ng h\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c gi\u00fap \u0111\u1ee1 v\u1ec1 th\u00f4ng tin v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ed9ng vi\u00ean khuy\u1ebfn kh\u00edch. Infographic n\u00e0y c\u00f3 t\u00e1c d\u1ee5ng r\u1ea5t l\u1edbn \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng n\u00e0y.<\/p>\n

4. Dove<\/h2>\n

Ki\u1ec3u n\u1ed9i dung: B\u00e0i \u0111\u0103ng Instagram<\/strong><\/p>\n

Dove l\u00e0 1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p r\u1ea5t th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u1ea1o ra m\u1ed9t kh\u00f4ng kh\u00ed r\u1ea5t t\u00edch c\u1ef1c, th\u00e2n thi\u1ec7n v\u00e0 tr\u00e0n ng\u1eadp t\u00ecnh y\u00eau cho ng\u01b0\u1eddi h\u00e2m m\u1ed9 tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh. H\u1ea7u h\u1ebft b\u00e0i \u0111\u0103ng tr\u00ean Instagram c\u1ee7a Dove \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn kh\u00edch l\u1ec7 c\u00e1c c\u00f4 g\u00e1i y\u00eau th\u01b0\u01a1ng b\u1ea3n th\u00e2n m\u00ecnh nhi\u1ec1u h\u01a1n, c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd c\u0169ng \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 truy\u1ec1n t\u1ea3i c\u1ea3m h\u1ee9ng n\u00e0y.<\/p>\n

\"Dove<\/p>\n

\u201cH\u00e3y ng\u01b0\u1ee1ng m\u1ed9 v\u1ebb \u0111\u1eb9p c\u1ee7a ng\u01b0\u1eddi kh\u00e1c m\u00e0 kh\u00f4ng c\u1ea7n b\u0103n kho\u0103n v\u1ec1 v\u1ebb \u0111\u1eb9p c\u1ee7a ch\u00ednh m\u00ecnh\u201d<\/p>\n<\/div>\n

\"Chi\u1ebfn<\/p>\n

\u201cT\u00f4i t\u1ed1t b\u1ee5ng, nh\u1eabn n\u1ea1i v\u00e0 nhi\u1ec7t huy\u1ebft, c\u00e1m \u01a1n v\u00ec t\u00f4i \u0111\u01b0\u1ee3c l\u00e0 ch\u00ednh m\u00ecnh\u201d<\/p>\n<\/div>\n

Kh\u00f4ng ch\u1ec9 chia s\u1ebb nh\u1eefng th\u00f4ng \u0111i\u1ec7p tuy\u1ec7t \u0111\u1eb9p, c\u00e1c b\u00e0i \u0111\u0103ng n\u00e0y th\u01b0\u1eddng giao m\u1ed9t ch\u00fat \u201cb\u00e0i t\u1eadp\u201d th\u1ef1c h\u00e0nh y\u00eau th\u01b0\u01a1ng b\u1ea3n th\u00e2n cho ng\u01b0\u1eddi xem th\u1ef1c hi\u1ec7n. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 g\u1eafn th\u1ebb m\u1ed9t ng\u01b0\u1eddi b\u1ea1n, vi\u1ebft 1 \u0111o\u1ea1n nh\u1eadt k\u00ed, Dove \u0111ang s\u1eed d\u1ee5ng Instagram \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho h\u00e0nh \u0111\u1ed9ng.<\/p>\n

\"Content<\/p>\n

\u201cChia s\u1ebb v\u1edbi m\u1ecdi ng\u01b0\u1eddi: T\u00f4i th\u1ea5y h\u1ea1nh ph\u00fac khi\u2026\u201d<\/p>\n<\/div>\n

C\u00e1ch n\u1ed9i dung n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m:<\/strong><\/p>\n

Nh\u1eefng b\u00e0i vi\u1ebft c\u1ee7a Dove nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd, c\u0169ng nh\u01b0 c\u00e1ch \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng nh\u1eadn ra gi\u00e1 tr\u1ecb t\u1ed1t \u0111\u1eb9p c\u1ee7a b\u1ea3n th\u00e2n c\u0169ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi xung quanh. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 chi\u1ebfn thu\u1eadt x\u00e2y d\u1ef1ng quan h\u1ec7 c\u1ee7a Dove, n\u00f3 c\u00f2n th\u1eadt s\u1ef1 mang \u0111\u1ebfn l\u1ee3i \u00edch t\u00edch c\u1ef1c cho ng\u01b0\u1eddi xem. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a \u0110\u1ea1i h\u1ecdc Carnegie Mellon (2013) cho th\u1ea5y t\u00e2m th\u00e1i t\u1ef1 kh\u1eb3ng \u0111\u1ecbnh t\u00edch c\u1ef1c cho b\u1ea3n th\u00e2n gi\u00fap b\u1ea1n l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n trong \u0111i\u1ec1u ki\u1ec7n c\u0103ng th\u1eb3ng. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn v\u1eeba ch\u00e2n th\u00e0nh v\u1eeba khoa h\u1ecdc nh\u1eb1m mang l\u1ea1i sinh kh\u00ed v\u00e0o trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi xem.<\/p>\n

5. Extra<\/h2>\n

Ki\u1ec3u n\u1ed9i dung: Website t\u01b0\u01a1ng t\u00e1c<\/strong><\/p>\n

Ch\u00fang ta \u0111\u00e3 t\u1eebng g\u1eb7p nhi\u1ec1u qu\u1ea3ng c\u00e1o k\u1eb9o cao su d\u1ef1a tr\u00ean m\u00f4 t\u00edp: cu\u1ed9c g\u1eb7p g\u1ee1 n\u00f3ng b\u1ecfng, bu\u1ed5i h\u1eb9n h\u00f2 l\u00e3ng m\u1ea1n, Extra c\u0169ng d\u1ef1a ph\u00e1t tri\u1ec3n n\u1ed9i dung c\u1ee7a m\u00ecnh tr\u00ean \u00fd t\u01b0\u1edfng n\u00e0y. H\u1ecd nh\u1eadn ra r\u1eb1ng k\u1eb9o cao su l\u00e0 m\u1ed9t ph\u1ea7n h\u00e0ng ng\u00e0y c\u1ee7a cu\u1ed9c s\u1ed1ng, m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 v\u1ebb b\u00ecnh th\u01b0\u1eddng, nh\u01b0ng s\u1ef1 c\u00f3 m\u1eb7t kh\u1eafp n\u01a1i c\u1ee7a n\u00f3 \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u kho\u1ea3nh kh\u1eafc c\u1ee7a con ng\u01b0\u1eddi. Do \u0111\u00f3 c\u00e1c chi\u1ebfn d\u1ecbch #givextragetextra (trao extra nh\u1eadn extra)<\/em> l\u00e0 \u0111\u1ec3 nh\u1edb v\u1ec1 nh\u1eefng gi\u00e2y ph\u00fat \u1ea5y \u2013 m\u1ed9t chuy\u1ebfn \u0111i c\u00e2u th\u00fa v\u1ecb, nh\u1eefng cu\u1ed9c ch\u01a1i v\u1edbi b\u1ea1n b\u00e8\u2026 b\u1eb1ng nh\u1eefng n\u00e9t v\u1ebd ngh\u1ec7 thu\u1eadt.<\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn d\u1ecbch Content Marketing d\u1ef1a tr\u00ean s\u1ef1 \u0111\u1ed3ng c\u1ea3m c\u1ee7a Extra<\/p>\n<\/div>\n

Trang web t\u01b0\u01a1ng t\u00e1c n\u00e0y khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng g\u1eedi l\u00ean h\u00ecnh \u1ea3nh nh\u1eefng kho\u1ea3nh kh\u1eafc h\u00e0ng ng\u00e0y \u0111\u00e1ng nh\u1edb c\u1ee7a h\u1ecd, ch\u00fang s\u1ebd bi\u1ebfn th\u00e0nh nh\u1eefng b\u1ea3n v\u1ebd ph\u00e1c th\u1ea3o, v\u00e0 th\u1eadm ch\u00ed \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n tr\u00ean n\u1eafp trong bao b\u00ec Extra.<\/p>\n

C\u00e1ch n\u1ed9i dung n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m:<\/strong><\/p>\n

K\u1eb9o cao su th\u01b0\u1eddng g\u1eafn v\u1edbi \u00fd ngh\u0129a gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 th\u00e2n m\u1eadt, gi\u00fap h\u01a1i th\u1edf t\u01b0\u01a1i m\u00e1t \u0111\u1ec3 con ng\u01b0\u1eddi g\u1ea7n nhau h\u01a1n. Trong th\u1ebf gi\u1edbi c\u00f4ng ngh\u1ec7, nh\u1eefng kho\u1ea3nh kh\u1eafc h\u00e0ng ng\u00e0y c\u1ee7a s\u1ef1 th\u00e2n m\u1eadt th\u01b0\u1eddng b\u1ecb b\u1ecf qua, chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng th\u00eam tr\u00e2n tr\u1ecdng v\u00e0 h\u00e0o h\u1ee9ng k\u1ef7 ni\u1ec7m nh\u1eefng gi\u1edd ph\u00fat t\u01b0\u01a1i \u0111\u1eb9p \u1ea5y b\u00ean ng\u01b0\u1eddi th\u00e2n. Extra \u0111ang gi\u00fap kh\u00e1ch h\u00e0ng s\u1ed1ng m\u1ed9t cu\u1ed9c s\u1ed1ng ho\u00e0n thi\u1ec7n h\u01a1n.<\/p>\n

6. Microsoft<\/h2>\n

Ki\u1ec3u n\u1ed9i dung: Infographic t\u01b0\u01a1ng t\u00e1c<\/strong><\/p>\n

Gi\u1ea3i ph\u00e1p b\u1ea3o m\u1eadt c\u1ee7a Microsoft l\u00e0 gi\u1eef an to\u00e0n cho d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng. M\u1ee5c ti\u00eau sau \u0111\u00f3 ch\u00ednh l\u00e0 gi\u00e1o d\u1ee5c v\u00e0 gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd quan tr\u1ecdng. Th\u1ebf nh\u01b0ng r\u00f5 r\u00e0ng b\u1ea3o m\u1eadt d\u1eef li\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 \u0111\u1ee7 s\u1ee9c h\u1ea5p d\u1eabn- ch\u01b0a k\u1ec3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang h\u00e0ng ng\u00e0y n\u00f3i v\u1ec1 \u0111i\u1ec1u n\u00e0y.<\/p>\n

Microsoft \u0111\u00e3 t\u1ea1o ra m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t m\u1edbi \u2013 m\u1ed9t trang t\u01b0\u01a1ng t\u00e1c mang t\u00ean Anatomy of a Data Breach (Ph\u00e2n t\u00edch m\u1ed9t v\u1ee5 \u0111\u00e1nh c\u1eafp d\u1eef li\u1ec7u)<\/em>. Trang n\u00e0y gi\u1ea3i th\u00edch c\u00e1c v\u1ea5n \u0111\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u th\u00f4ng qua m\u1ed9t \u1ed1ng k\u00ednh m\u1edbi v\u00e0 th\u00fa v\u1ecb: c\u00e1c v\u1ee5 x\u00e2m ph\u1ea1m b\u1ea3o m\u1eadt.<\/p>\n

\"Content<\/p>\n

\u201cChi ph\u00ed cho m\u1ed7i th\u00f4ng tin b\u1ecb r\u00f2 r\u1ec9 l\u00e0 $154, b\u1ea1n c\u00f3 nh\u1eadn ra nguy c\u01a1 n\u00e0y tr\u01b0\u1edbc khi qu\u00e1 mu\u1ed9n?\u201d<\/p>\n<\/div>\n

Ng\u01b0\u1eddi xem \u0111\u01b0\u1ee3c \u0111\u1ee9ng d\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a c\u00e1c hacker, \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn c\u00e1c b\u01b0\u1edbc x\u00e2m ph\u1ea1m d\u1eef li\u1ec7u v\u00e0 ch\u00ednh x\u00e1c c\u00e1ch m\u00e0 ch\u00fang b\u1ecb \u0111\u00e1nh c\u1eafp. Qua c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea \u0111\u01b0a ra, th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean c\u1ef1c k\u00ec r\u00f5 r\u00e0ng.<\/p>\n

C\u00e1ch n\u1ed9i dung n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m:<\/strong><\/p>\n

Ch\u00fang ta \u0111\u1ec1u bi\u1ebft x\u00e2m ph\u1ea1m d\u1eef li\u1ec7u l\u00e0 m\u1ed1i nguy h\u1ea1i l\u1edbn, nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 nh\u1eefng \u00fd ni\u1ec7m ch\u00ednh x\u00e1c v\u1ec1 l\u00ed do n\u00f3 x\u1ea3y ra. B\u1eb1ng infographic ch\u1ee9a nh\u1eefng c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb v\u00e0 d\u1eef li\u1ec7u tr\u1ef1c quan, Microsoft khi\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y tr\u1edf n\u00ean ch\u00e2n th\u1eadt v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n bao gi\u1edd h\u1ebft. Th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c n\u00e0y, kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c thi\u1ebfu s\u00f3t c\u1ee7a h\u1ecd v\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea3o v\u1ec7 m\u00ecnh.<\/p>\n

7. Michael\u2019s<\/h2>\n

Ki\u1ec3u n\u1ed9i dung: Blog<\/strong><\/p>\n

Michael\u2019s l\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m th\u1ee7 c\u00f4ng v\u00e0 d\u1ea1y ngh\u1ec1, nh\u01b0ng trang blog The Glue String (D\u00e2y keo d\u00e1n)<\/em> m\u1edbi th\u1ef1c s\u1ef1 gi\u00fap h\u1ecd h\u00f2a m\u00ecnh v\u00e0o th\u1ebf gi\u1edbi c\u1ee7a kh\u00e1n gi\u1ea3 v\u1edbi nhi\u1ec1u n\u1ed9i dung \u0111a d\u1ea1ng.<\/p>\n

\"B\u00e0i<\/p>\n

B\u00e0i vi\u1ebft tr\u00ean Blog c\u1ee7a Michael\u2019s<\/p>\n<\/div>\n

Nh\u1eefng b\u00e0i vi\u1ebft nh\u01b0 \u201c12 c\u00e1ch \u0111\u1ec3 l\u01b0u gi\u1eef b\u0103ng d\u00ednh Washi\u201d<\/em> (b\u0103ng d\u00ednh nhi\u1ec1u m\u00e0u s\u1eafc ngu\u1ed3n g\u1ed1c Nh\u1eadt B\u1ea3n \u2013 T\/N) nghe qua th\u00ec c\u00f3 v\u1ebb h\u01a1i ng\u1edb ng\u1ea9n, nh\u01b0ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea th\u1ee7 c\u00f4ng th\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 nh\u1eefng g\u00ec li\u00ean quan m\u1eadt thi\u1ebft nh\u1ea5t \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd.<\/p>\n

C\u00e1ch n\u1ed9i dung n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m:<\/strong><\/p>\n

L\u00e0m th\u1ee7 c\u00f4ng l\u00e0 m\u1ed9t s\u1edf th\u00edch r\u1ea5t th\u00fa v\u1ecb, nh\u01b0ng ai c\u0169ng c\u00f3 nh\u1eefng l\u1ea7n b\u1ed1i r\u1ed1i v\u1edbi th\u00fa vui n\u00e0y. Vi\u1ec7c cung c\u1ea5p mi\u1ec5n ph\u00ed nh\u1eefng h\u01b0\u1edbng d\u1eabn, m\u1eb9o v\u1eb7t gi\u00fap kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t h\u01a1n v\u00e0 \u00edt \u0111au \u0111\u1ea7u h\u01a1n. B\u00ean c\u1ea1nh \u0111\u00f3, ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u0169ng s\u1ebd h\u00e0o h\u1ee9ng chia s\u1ebb nh\u1eefng b\u00e0i vi\u1ebft n\u00e0y, gi\u00fap Michael\u2019s ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n.<\/p>\n

8. JetBlue<\/h2>\n

Ki\u1ec3u n\u1ed9i dung: Video<\/strong><\/p>\n

JetBlue l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ef1c k\u00ec h\u00e0i h\u01b0\u1edbc v\u00e0 \u0111\u1ed9c \u0111\u00e1o. H\u00e3ng h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb c\u1ee7a M\u1ef9 n\u00e0y th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng n\u1ed9i dung ti\u1ebfp th\u1ecb v\u1ec1 th\u1ebf gi\u1edbi tr\u00ean phi tr\u01b0\u1eddng.<\/p>\n

Video Flight Etiquette (Nghi th\u1ee9c bay)<\/em> mang m\u00e0u s\u1eafc h\u00e0i h\u01b0\u1edbc n\u00f3i v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 ai c\u0169ng c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i khi \u0111i du l\u1ecbch: qu\u00e1 h\u00e1o h\u1ee9c l\u00ean m\u00e1y bay, g\u1eb7p ng\u01b0\u1eddi ng\u1ed3i c\u1ea1nh n\u00f3i qu\u00e1 nhi\u1ec1u\u2026 S\u1eed d\u1ee5ng m\u1ed9t h\u01b0\u1edbng d\u1eabn \u201ct\u01b0\u01a1ng ph\u1ea3n\u201d How NOT to \u2013 C\u00e1ch \u0111\u1ec3 KH\u00d4NG\u2026\u00a0<\/em>(tr\u1edf n\u00ean qu\u00e1 tho\u1ea3i m\u00e1i) h\u1ecd \u0111\u00e3 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

C\u00e1ch n\u1ed9i dung n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m:<\/strong><\/p>\n

R\u1ea5t nhi\u1ec1u t\u00ecnh hu\u1ed1ng x\u1ea3y ra trong k\u1ef3 bay c\u00f3 th\u1ec3 bi\u1ebfn k\u00ec chuy\u1ebfn \u0111i c\u1ee7a b\u1ea1n bi\u1ebfn th\u00e0nh th\u1ea3m h\u1ecda. \u0110o\u1ea1n phim gi\u00fap b\u1ea1n \u201cc\u1ee9u ch\u1eefa\u201d nh\u1eefng kh\u00f3 kh\u0103n n\u00e0y b\u1eb1ng s\u1ef1 th\u1ea5u hi\u1ec3u v\u00e0 mang t\u00ednh gi\u00e1o d\u1ee5c cao.<\/p>\n

9. J.Crew<\/h2>\n

Ki\u1ec3u n\u1ed9i dung: H\u01b0\u1edbng d\u1eabn b\u1eb1ng h\u00ecnh \u1ea3nh tr\u1ef1c quan<\/strong><\/p>\n

J.Crew l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u qu\u1ea7n \u00e1o th\u1eddi th\u01b0\u1ee3ng, lu\u00f4n ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean l\u1ed1i s\u1ed1ng con ng\u01b0\u1eddi v\u00e0 mang th\u1eddi trang c\u1ee7a h\u1ecd v\u00e0o trong b\u1ed1i c\u1ea3nh \u0111\u00f3.<\/p>\n

\"H\u01b0\u1edbng<\/p>\n

H\u01b0\u1edbng d\u1eabn b\u1eb1ng h\u00ecnh \u1ea3nh tr\u1ef1c quan c\u1ee7a J.Crew<\/p>\n<\/div>\n

B\u00e0i vi\u1ebft l\u00e0 s\u1ef1 th\u1ec3 hi\u1ec7n tuy\u1ec7t v\u1eddi c\u1ee7a \u00fd t\u01b0\u1edfng n\u00e0y. Thi\u1ebft k\u1ebf l\u00e0 ph\u1ea7n m\u1ed9t ph\u1ea7n ch\u00ednh trong c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd v\u00e0 c\u0169ng ho\u00e0n to\u00e0n t\u1ef1 nhi\u00ean n\u1ebfu n\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra tr\u01b0\u1edbc c\u00f4ng ch\u00fang. Qua nh\u1eefng thi\u1ebft k\u1ebf n\u00e0y \u0111\u1ec3 \u0111\u01b0a ra m\u1eb9o, th\u1ee7 thu\u1eadt s\u1eed d\u1ee5ng, minh h\u1ecda, ch\u00fa th\u00edch v\u00e0 cu\u1ed1i c\u00f9ng d\u1eabn \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

C\u00e1ch n\u1ed9i dung n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m:<\/strong><\/p>\n

Kh\u00e1ch h\u00e0ng mu\u1ed1n th\u00f4ng qua th\u1eddi trang \u0111\u1ec3 th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh c\u1ee7a m\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 h\u01b0\u1edbng d\u1eabn h\u1ecd c\u00f3 th\u00eam nhi\u1ec1u l\u1ef1a ch\u1ecdn, th\u00eam nhi\u1ec1u phong c\u00e1ch th\u00f4ng qua ch\u00ednh s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111i theo h\u01b0\u1edbng n\u00e0y?<\/h2>\n

Ti\u1ebfp c\u1eadn n\u1ed9i dung theo c\u00e1ch \u0111\u1eb7t kh\u00e1ch h\u00e0ng, mong mu\u1ed1n, nhu c\u1ea7u v\u00e0 m\u01a1 \u01b0\u1edbc c\u1ee7a h\u1ecd l\u00ean tr\u00ean b\u1ea3n th\u00e2n m\u00ecnh l\u00e0 m\u1ed9t c\u00e1ch th\u00f4ng minh \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch \u0111\u00f3 b\u1ea1n n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh r\u1eb1ng b\u1ea1n quan t\u00e2m t\u1edbi h\u1ecd h\u01a1n h\u1ebft th\u1ea3y. Kh\u00e1ch h\u00e0ng s\u1ebd mu\u1ed1n \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c c\u00f9ng (B2B) v\u00e0 \u1ee7ng h\u1ed9 (B2C) c\u00f4ng ty, nh\u00e2n v\u1eadt h\u1ecd th\u00edch, h\u00e3y n\u1eafm b\u1eaft \u0111i\u1ec1u \u0111\u00f3!<\/p>\n

Theo Hubspot<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • B\u00ed quy\u1ebft t\u1ea1o \u201chi\u1ec7u \u1ee9ng lan truy\u1ec1n\u201d cho Content Marketing<\/em><\/li>\n
  • K\u00e9o d\u00e0i tu\u1ed5i th\u1ecd cho n\u1ed9i dung c\u1ee7a b\u1ea1n<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Content Marketing th\u00e0nh c\u00f4ng l\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ea1o ra n\u1ed9i dung v\u00e0 \u0111\u01b0a cho h\u1ecd xem, m\u00e0 n\u1ed9i dung \u0111\u00f3 ph\u1ea3i th\u1ef1c s\u1ef1 gi\u00e1 tr\u1ecb, ph\u1ee5c v\u1ee5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ea1m \u0111\u1ebfn nh\u1eefng c\u1ea3m x\u00fac y\u1ebfu m\u1ec1m nh\u1ea5t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55831"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55831"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55831\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}