{"id":55842,"date":"2023-12-20T15:59:39","date_gmt":"2023-12-20T08:59:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-email-marketing-tu-dong-tang-ty-le-chuyen-doi.html"},"modified":"2023-12-20T15:59:39","modified_gmt":"2023-12-20T08:59:39","slug":"chien-luoc-email-marketing-tu-dong-tang-ty-le-chuyen-doi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-email-marketing-tu-dong-tang-ty-le-chuyen-doi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c email marketing t\u1ef1 \u0111\u1ed9ng t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i"},"content":{"rendered":"
Nh\u1eefng email marketing t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c g\u1eedi d\u1ef1a tr\u00ean nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng hay c\u00f2n g\u1ecdi l\u00e0 nh\u1eefng email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng cao \u0111\u01b0\u1ee3c m\u1edf, click v\u00e0o ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i h\u01a1n. Theo m\u1ed9t b\u00e1o c\u00e1o m\u00e0 Forrester \u0111\u01b0a ra, c\u00e1c marketer B2B th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c email marketing t\u1ef1 \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p v\u00e0o quy tr\u00ecnh b\u00e1n h\u00e0ng th\u00eam trung b\u00ecnh 10%.<\/p>\n

Email marketing t\u1ef1 \u0111\u1ed9ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, khuy\u1ebfn kh\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng upsell b\u1edfi n\u00f3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p marketing nh\u01b0 newsletter nh\u01b0ng l\u1ea1i s\u1eed d\u1ee5ng c\u00e1c trigger t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1eb7t ng\u01b0\u1eddi d\u00f9ng v\u00e0o b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3. Nh\u1eefng email t\u1ef1 \u0111\u1ed9ng d\u1ea1ng n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi trigger email \u2013 \u201cs\u00e1t th\u1ee7\u201d c\u1ee7a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch email marketing.<\/p>\n

\"email<\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Epsilon n\u0103m 2014 \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng trigger email c\u00f3 t\u1ec9 l\u1ec7 \u0111\u01b0\u1ee3c m\u1edf cao h\u01a1n 74.9% v\u00e0 t\u1ec9 l\u1ec7 nh\u1ea5p v\u00e0o cao h\u01a1n 161.9% so v\u1edbi lo\u1ea1i email truy\u1ec1n th\u1ed1ng<\/p>\n<\/div>\n

Trigger email l\u00e0 g\u00ec?<\/h2>\n

Trigger email hay c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 email k\u00edch ho\u1ea1t. Trigger \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t c\u00e2u l\u1ec7nh \u0111\u01b0\u1ee3c th\u1ef1c thi t\u1eeb ph\u00eda m\u00e1y ch\u1ee7 c\u01a1 s\u1edf d\u1eef li\u1ec7u, n\u00f3 t\u1ef1 \u0111\u1ed9ng k\u00edch ho\u1ea1t\u00a0khi x\u1ea3y ra m\u1ed9t thao t\u00e1c n\u00e0o l\u00ean table b\u1ea1n m\u00e0 b\u1ea1n \u0111\u00e3 c\u00e0i trigger\u00a0cho thao t\u00e1c \u0111\u00f3. Nh\u1edd \u0111\u00f3, trigger email s\u1ebd t\u1ef1 \u0111\u1ed9ng g\u1eedi \u0111i d\u1ef1a tr\u00ean nh\u1eefng s\u1ef1 ki\u1ec7n c\u00f3 li\u00ean quan \u0111\u1ebfn c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee7a subcriber. \u0110i\u1ec1u n\u00e0y gi\u00fap cho trigger email \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao v\u00ec n\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c hai ti\u00eau ch\u00ed l\u00e0 t\u00ednh li\u00ean quan v\u00e0 k\u1ecbp th\u1eddi v\u1edbi ng\u01b0\u1eddi nh\u1eadn email. Email marketing t\u1ef1 \u0111\u1ed9ng s\u1eed d\u1ee5ng trigger khi\u1ebfn c\u00e1c subcriber c\u1ea3m th\u1ea5y m\u00ecnh c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n so v\u1edbi nh\u1eefng lo\u1ea1i email kh\u00e1c, b\u1ea5t k\u1ec3 h\u00ecnh th\u1ee9c c\u1ee7a trigger email n\u00e0y l\u00e0 th\u01b0 ch\u00e0o m\u1eebng, th\u01b0 g\u1ee3i \u00fd mua h\u00e0ng, th\u01b0 ch\u00fac m\u1eebng sinh nh\u1eadt,\u2026<\/p>\n

Email marketing t\u1ef1 \u0111\u1ed9ng: c\u00e0ng t\u1ef1 \u0111\u1ed9ng\u2026 c\u00e0ng c\u00e1 nh\u00e2n h\u00f3a h\u01a1n?<\/h2>\n

C\u00e1c chuy\u00ean gia marketing cho r\u1eb1ng marketer c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u1ebfn m\u1ed9t c\u1ea5p \u0111\u1ed9 m\u1edbi c\u1ee7a c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng qua t\u1ef1 \u0111\u1ed9ng h\u00f3a. Nghe c\u00f3 v\u1ebb m\u1ec9a mai khi n\u00f3i r\u1eb1ng m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn m\u00e1y m\u00f3c s\u1ebd l\u00e0m t\u0103ng c\u00e1c ti\u1ebfp \u0111i\u1ec3m c\u00e1 nh\u00e2n. Nh\u01b0ng \u0111i\u1ec1u n\u00e0y l\u1ea1i l\u00e0 s\u1ef1 th\u1eadt b\u1edfi b\u1ea1n kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin, hi\u1ec3u \u0111\u01b0\u1ee3c \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng tri\u1ec3n v\u1ecdng d\u1ef1a v\u00e0o s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n

C\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n gi\u1ed1ng nh\u01b0 m\u1ed9t ph\u00f2ng m\u00e1y, c\u00e0ng c\u00f3 nhi\u1ec1u d\u1eef li\u1ec7u b\u00ean trong \u0111\u00f3 b\u1ea1n l\u1ea1i c\u00e0ng c\u00e1 nh\u00e2n h\u00f3a kh\u00e1ch h\u00e0ng h\u01a1n. M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 kh\u00f4ng bao gi\u1edd d\u1eebng c\u1eadp nh\u1eadt h\u1ed3 s\u01a1 c\u00e1 nh\u00e2n v\u1ec1 s\u1edf th\u00edch hay c\u00e1c th\u00f4ng tin h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 chi\u1ebfn d\u1ecbch email marketing t\u1ef1 \u0111\u1ed9ng lu\u00f4n thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t.<\/p>\n

\u00dd t\u01b0\u1edfng trong giai \u0111o\u1ea1n \u0111\u1ea7u: nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h2>\n

Kh\u00e1ch truy c\u1eadp mua h\u00e0ng ngay l\u1ea7n \u0111\u1ea7u gh\u00e9 th\u0103m website chi\u1ebfm m\u1ed9t t\u1ec9 l\u1ec7 r\u1ea5t nh\u1ecf, nh\u01b0ng n\u1ebfu b\u1ea1n m\u1eddi m\u1ecdc m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd, r\u1ea5t c\u00f3 th\u1ec3 h\u1ecd s\u1ebd cung c\u1ea5p cho b\u1ea1n \u0111\u1ecba ch\u1ec9 email. Tuy nhi\u00ean n\u1ebfu b\u1ea1n v\u1ed9i v\u00e0ng ch\u00e0o m\u1eddi b\u00e1n h\u00e0ng li\u00ean t\u1ee5c, ch\u1eafc ch\u1eafn h\u1ecd s\u1ebd b\u1ecf theo d\u00f5i b\u1ea1n ngay l\u1eadp t\u1ee9c. C\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1t h\u01a1n l\u00e0 t\u1eeb t\u1eeb nu\u00f4i d\u01b0\u1ee1ng c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y.<\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh email marketing t\u1ef1 \u0111\u1ed9ng nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho b\u1ea1n c\u01a1 h\u1ed9i \u0111\u1ec3 duy tr\u00ec \u201cd\u00f2 x\u00e9t\u201d c\u00e1c kh\u00e1ch h\u00e0ng tri\u1ec3n v\u1ecdng v\u00e0 t\u00ecm th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p nh\u1ea5t \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u1ecd. Ph\u1ea7n l\u1edbn c\u00e1c tr\u01b0\u1eddng h\u1ee3p, b\u1ea1n s\u1ebd nh\u1eafm t\u1edbi m\u1ee5c \u0111\u00edch gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng tri\u1ec3n v\u1ecdng b\u1eb1ng c\u00e1ch g\u1eedi c\u00e1c l\u1eddi m\u1eddi ho\u1eb7c truy\u1ec1n t\u1ea3i nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch \u0111\u1ec3 t\u0103ng th\u00eam s\u1ef1 h\u1ee9ng th\u00fa v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

\"email<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ph\u00e2n lo\u1ea1i n\u1ed9i dung email t\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau<\/p>\n<\/div>\n

V\u1edbi vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u00f3 v\u00f4 v\u00e0n l\u1ef1a ch\u1ecdn \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a v\u00e0\/ho\u1eb7c ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m.<\/p>\n

C\u00e1c lo\u1ea1i trigger email<\/h2>\n

1. Email b\u00e1m \u0111u\u1ed5i kh\u00e1ch b\u1ecf gi\u1ecf h\u00e0ng (Abandonment Follow-up)<\/h3>\n

Gi\u1ea3 thi\u1ebft \u0111\u1eb7t ra \u1edf \u0111\u00e2y l\u00e0 m\u1ed9t v\u1ecb kh\u00e1ch b\u1ea1n \u0111\u00e3 c\u00f3 th\u00f4ng tin click v\u00e0o m\u1eabu \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, cho s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng, v\u00e0 ch\u1ec9 c\u00f2n m\u1ed9t b\u01b0\u1edbc n\u1eefa th\u00f4i l\u00e0 h\u1ecd \u0111\u00e3 ho\u00e0n th\u00e0nh b\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i nh\u01b0ng h\u1ecd l\u1ea1i quy\u1ebft \u0111\u1ecbnh d\u1eebng l\u1ea1i, b\u1ecf gi\u1ecf h\u00e0ng \u0111\u00e3 ch\u1ecdn. V\u1eady b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec trong tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ng\u1eebng vi\u1ec7c mua h\u00e0ng?<\/p>\n

L\u00fac n\u00e0y, marketing t\u1ef1 \u0111\u1ed9ng v\u00e0 t\u00edch h\u1ee3p c\u00f9ng h\u1ec7 th\u1ed1ng theo d\u00f5i \u0111\u00f3ng vai tr\u00f2 l\u00e0 tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3n h\u1ed3i nh\u1eefng v\u1ecb kh\u00e1ch h\u00e0ng h\u1ee5t n\u00e0y qua email. Th\u00f4ng \u0111i\u1ec7p g\u1eedi \u0111i s\u1ebd d\u1ef1a tr\u00ean nh\u1eefng h\u00e0nh \u0111\u1ed9ng m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 th\u1ef1c hi\u1ec7n ho\u1eb7c kh\u00f4ng th\u1ef1c hi\u1ec7n.<\/p>\n

\"email<\/p>\n

Th\u00f4ng b\u00e1o cho kh\u00e1ch b\u1ecf gi\u1ecf h\u00e0ng 1 c\u00e1ch s\u00e1ng t\u1ea1o, \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd c\u1ee7a h\u1ecd nh\u01b0 Adidas<\/p>\n<\/div>\n

Email marketing t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t khi gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf r\u01a1i c\u00f3 th\u1ec3 gi\u00fap c\u1ee7ng c\u1ed1 th\u00eam s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u0169ng nh\u01b0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi nh\u1eadn email \u0111\u1ec3 b\u1ea1n th\u1ef1c hi\u1ec7n b\u01b0\u1edbc ti\u1ebfp theo c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c. Email b\u00e1m \u0111u\u1ed5i kh\u00e1ch b\u1ecf gi\u1ecf h\u00e0ng n\u00ean th\u1ec3 hi\u1ec7n m\u1ed9t ng\u1eef \u0111i\u1ec7u th\u00e2n thi\u1ec7n v\u00e0 cung c\u1ea5p s\u1ef1 h\u1ed7 tr\u1ee3 h\u1eefu \u00edch nh\u1ea5t c\u00f3 th\u1ec3. V\u00ed d\u1ee5 n\u1ebfu c\u00f3 kh\u00e1ch h\u00e0ng b\u1ecf vi\u1ec7c \u0111\u0103ng k\u00ed truy c\u1eadp \u0111\u1ec3 nh\u1eadn white paper, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi email m\u1eddi xem nh\u1eefng n\u1ed9i dung c\u00f3 li\u00ean quan ho\u1eb7c nh\u1eefng n\u1ed9i dung gi\u1ed1ng nh\u01b0 white paper nh\u01b0ng \u1edf \u0111\u1ecbnh d\u1ea1ng kh\u00e1c (nh\u01b0 video, slideshow,\u2026).<\/p>\n

2. Email ch\u00e0o m\u1eebng<\/h3>\n

Subcriber m\u1edbi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng m\u1edf email ra xem h\u01a1n. \u0110\u1eb7t trigger cho email marketing t\u1ef1 \u0111\u1ed9ng v\u1edbi nh\u1eefng kh\u00e1ch m\u1edbi \u0111\u0103ng k\u00ed \u0111\u1ec3 d\u1ec5 d\u00e0ng g\u1eedi t\u1edbi h\u1ecd nh\u1eefng email ch\u00e0o m\u1eebng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, gi\u00fap b\u1ea1n b\u00e0y t\u1ecf \u0111\u01b0\u1ee3c s\u1ef1 thi\u1ec7n ch\u00ed ngay t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u00ean. Email ch\u00e0o m\u1eebng l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t.<\/p>\n

\"email<\/p>\n

Email ch\u00e0o m\u1eebng khi \u0111\u0103ng k\u00ed Kate Spade<\/p>\n<\/div>\n

N\u1ed9i dung c\u1ee7a email ch\u00e0o m\u1eebng c\u00f3 th\u1ec3 h\u01b0\u1edbng t\u1edbi vi\u1ec7c gi\u00e1o d\u1ee5c ng\u01b0\u1eddi nh\u1eadn v\u1ec1 gi\u00e1 tr\u1ecb \u0111\u1ea7y tri\u1ec3n v\u1ecdng c\u1ee7a b\u1ea1n, y\u00eau c\u1ea7u h\u1ecd cho bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 b\u1ea3n th\u00e2n, ho\u1eb7c cung c\u1ea5p ngu\u1ed3n l\u1ef1c v\u00e0 th\u00f4ng tin h\u1eefu \u00edch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n

T\u00f9y thu\u1ed9c v\u00e0o doanh nghi\u1ec7p, c\u00e1c marketer th\u1eadm ch\u00ed c\u00f2n v\u01b0\u1ee3t xa h\u01a1n c\u1ea3 email ch\u00e0o m\u1eebng \u0111\u1ec3 k\u00edch ho\u1ea1t tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng m\u1edbi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Gi\u1ea3 s\u1eed b\u1ea1n \u0111\u1ec1 ngh\u1ecb cung c\u1ea5p s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 v\u00e0i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u0103ng k\u00ed nh\u1eadn d\u00f9ng th\u1eed nh\u01b0ng h\u1ecd l\u1ea1i kh\u00f4ng b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n k\u00edch ho\u1ea1t email marketing t\u1ef1 \u0111\u1ed9ng g\u1eedi sau X ng\u00e0y (t\u00f9y thu\u1ed9c v\u00e0o b\u1ea1n) v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cCh\u00fang t\u00f4i nh\u1eadn th\u1ea5y b\u1ea1n v\u1eabn ch\u01b0a d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m\u201d, k\u00e8m theo \u0111\u00f3 l\u00e0 m\u1ed9t trong c\u00e1c c\u00e2u g\u1ee3i \u00fd sau:<\/p>\n

    \n
  • Sau \u0111\u00e2y l\u00e0 nh\u1eefng l\u00ed do b\u1ea1n n\u00ean d\u00f9ng th\u1eed ngay<\/li>\n
  • Sau \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn gi\u00fap b\u1ea1n b\u1eaft \u0111\u1ea7u d\u1ec5 d\u00e0ng h\u01a1n<\/li>\n
  • Nh\u1ea5n v\u00e0o li\u00ean k\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 ngay m\u1ed9t chuy\u00ean vi\u00ean h\u1ed7 tr\u1ee3 b\u1ea1n<\/li>\n<\/ul>\n

    3. Email nh\u1eadn x\u00e9t v\u00e0 ch\u1ee9ng th\u1ef1c (Reviews and testimonials)<\/h3>\n

    Y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng nh\u1eadn x\u00e9t s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng. Khi vi\u1ec7c n\u00e0y \u0111\u1ea1t hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u thu th\u1eadp th\u00eam n\u1ed9i dung \u0111\u1ec3 gi\u00fap \u00edch cho c\u00e1c chi\u1ebfn d\u1ecbch marketing kh\u00e1c ngo\u00e0i email marketing t\u1ef1 \u0111\u1ed9ng. V\u00e0 d\u0129 nhi\u00ean y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng v\u00ec \u0111i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf b\u1ea1n quan t\u00e2m \u0111\u1ebfn \u00fd ki\u1ebfn c\u1ee7a h\u1ecd.<\/p>\n

    Content c\u1ee7a b\u1ea1n l\u00fac n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m th\u00eam nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c m\u00e0 b\u1ea1n thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 k\u00edch th\u00edch th\u00eam s\u1ef1 chuy\u1ec3n \u0111\u1ed5i. H\u01a1n n\u1eefa, c\u00f9ng s\u1ef1 tr\u1ee3 gi\u00fap t\u1eeb n\u1ec1n t\u1ea3ng marketing t\u1ef1 \u0111\u1ed9ng h\u00f3a, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng dynamic content ph\u00e1t t\u00e1n email k\u00e8m theo nh\u1eefng l\u1eddi ch\u1ee9ng th\u1ef1c s\u1ea3n ph\u1ea9m t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

    \"email<\/p>\n

    Trong khi m\u1eddi \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, Snap Deal khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng \u01b0u \u0111\u00e3i v\u00e0 tr\u01b0ng b\u00e0y \u00fd ki\u1ebfn t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c<\/p>\n<\/div>\n

    Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o kh\u00e1ch h\u00e0ng c\u0169ng d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m cho b\u1ea1n n\u00ean \u0111\u1eebng g\u1eedi nh\u1eefng y\u00eau c\u1ea7u nh\u00e0m ch\u00e1n cho h\u1ecd. Nh\u01b0 nh\u1eefng trigger email kh\u00e1c, khi\u1ebfn n\u1ed9i dung email c\u00e1 nh\u00e2n h\u00f3a h\u01a1n, ho\u1eb7c th\u00eam c\u00e1c li\u00ean k\u1ebft t\u1edbi th\u00f4ng tin d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, FAQ,\u2026<\/p>\n

    4. Email v\u00e0o c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t<\/h3>\n

    D\u1ecbp \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng th\u1eddi \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng \u0111\u1ec3 g\u1eedi email marketing t\u1ef1 \u0111\u1ed9ng t\u1edbi kh\u00e1ch h\u00e0ng. D\u1ecbp \u0111\u1eb7c bi\u1ec7t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn nh\u01b0\u00a0ng\u00e0y c\u00f3 \u00fd ngh\u0129a v\u1edbi kh\u00e1ch h\u00e0ng: sinh nh\u1eadt, k\u1ec9 ni\u1ec7m, ng\u00e0y l\u1ec5 ho\u1eb7c c\u00e1c c\u1ed9t m\u1ed1c quan tr\u1ecdng trong cu\u1ed9c \u0111\u1eddi. Tuy nhi\u00ean \u0111\u00e2y c\u00f2n c\u00f3 th\u1ec3 l\u00e0 d\u1ecbp \u0111\u1eb7c bi\u1ec7t c\u1ee7a c\u00f4ng ty b\u1ea1n: k\u1ec9 ni\u1ec7m ng\u00e0y c\u00f4ng ty \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp ho\u1eb7c ng\u00e0y kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

    H\u00e3y th\u1eadt s\u00e1ng t\u1ea1o! C\u1ed1 g\u1eafng \u0111\u1eb7t nh\u1eefng trigger ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 n\u1ed9i dung email c\u1ee7a b\u1ea1n c\u00f3 li\u00ean quan t\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng \u0111i\u1ec3m ti\u1ebfp x\u00fac (touch point) c\u00f3 \u00fd ngh\u0129a v\u1edbi vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n

    5. Email giao d\u1ecbch<\/h3>\n

    Email giao d\u1ecbch c\u0169ng l\u00e0 m\u1ed9t lo\u1ea1i email marketing t\u1ef1 \u0111\u1ed9ng, \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng b\u1edfi n\u1ec1n t\u1ea3ng trigger t\u1ef1 \u0111\u1ed9ng d\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3. T\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng nh\u1eefng email nh\u01b0: reset m\u1eadt kh\u1ea9u, x\u00e1c nh\u1eadn \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, chi ti\u1ebft \u0111\u0103ng nh\u1eadp, th\u00f4ng b\u00e1o v\u1eadn chuy\u1ec3n, th\u00f4ng b\u00e1o b\u1ecf gi\u1ecf h\u00e0ng,\u2026<\/p>\n

    \u0110\u1eebng g\u1eedi nh\u1eefng email giao d\u1ecbch \u0111\u01a1n thu\u1ea7n m\u00e0 h\u00e3y truy\u1ec1n t\u1ea3i nh\u1eefng n\u1ed9i dung gi\u00e1 tr\u1ecb, cho kh\u00e1ch h\u00e0ng th\u1ea5y s\u1ef1 quan t\u00e2m c\u1ee7a b\u1ea1n. C\u00f3 th\u1ec3 l\u00e0 l\u1eddi khuy\u00ean s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p, th\u00f4ng tin theo d\u00f5i ti\u1ebfn tr\u00ecnh giao h\u00e0ng, li\u00ean k\u1ebft d\u1eabn \u0111\u1ebfn di\u1ec5n \u0111\u00e0n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, l\u1eddi m\u1eddi k\u1ebft n\u1ed1i th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i,\u2026<\/p>\n

    \"email<\/p>\n

    Email x\u00e1c nh\u1eadn giao d\u1ecbch k\u00e8m theo \u01b0u \u0111\u00e3i cho l\u1ea7n giao d\u1ecbch ti\u1ebfp theo<\/p>\n<\/div>\n

    6. Email v\u00f2ng \u0111\u1eddi (Lifecycle)<\/h3>\n

    Trong nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau c\u1ee7a chu k\u1ef3 mua s\u1eafm, kh\u00e1ch h\u00e0ng c\u1ea7n nh\u1eadn nh\u1eefng n\u1ed9i dung email kh\u00e1c nhau. Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i c\u00f3 th\u1ec3 thay \u0111\u1ed5i trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

      \n
    • \u0110\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi email ch\u00e0o m\u1eebng, n\u1ed9i dung gi\u00e1o d\u1ee5c, ho\u1eb7c nh\u1eefng \u01b0u \u0111\u00e3i mua h\u00e0ng.<\/li>\n
    • \u0110\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi th\u01b0 m\u1eddi d\u1ef1 s\u1ef1 ki\u1ec7n, n\u1ed9i dung \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau, th\u00f4ng tin gi\u00e1 c\u1ea3\u2026<\/li>\n
    • \u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng tri\u1ec3n v\u1ecdng h\u1ebft hi\u1ec7u l\u1ef1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u00f4i k\u00e9o tr\u1edf l\u1ea1i b\u1eb1ng vi\u1ec7c g\u1eedi cho h\u1ecd phi\u1ebfu kh\u1ea3o s\u00e1t, \u01b0u \u0111\u00e3i khi truy c\u1eadp l\u1ea1i trang web, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/li>\n<\/ul>\n

      T\u1ed5ng k\u1ebft<\/h2>\n

      Chi\u1ebfn d\u1ecbch trigger email c\u00f3 th\u1ec3 ch\u1ea1y t\u1ef1 \u0111\u1ed9ng v\u00e0 ti\u1ebfp t\u1ee5c t\u1ea1o ra doanh thu trong th\u1eddi gian l\u00e2u d\u00e0i. V\u1eady n\u00ean b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 k\u0129 l\u01b0\u1ee1ng v\u00e0o vi\u1ec7c thi\u1ebft l\u1eadp ban \u0111\u1ea7u cho m\u1ed7i email marketing t\u1ef1 \u0111\u1ed9ng, v\u00e0 trigger email s\u1ebd t\u1ea1o ra m\u1ed9t c\u1ea5p \u0111\u1ed9 m\u1edbi c\u1ee7a ROI.<\/p>\n

      Theo Kissmetrics<\/em><\/p>\n

      B\u00e0i li\u00ean quan:<\/em><\/p>\n

        \n
      • Khi\u1ebfn kh\u00e1ch h\u00e0ng ng\u1ea1c nhi\u00ean v\u1edbi email marketing t\u1ef1 \u0111\u1ed9ng<\/em><\/li>\n
      • Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u00e0m Email Marketing hi\u1ec7u qu\u1ea3<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Email marketing t\u1ef1 \u0111\u1ed9ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, khuy\u1ebfn kh\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng upsell b\u1edfi n\u00f3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p marketing nh\u01b0 newsletter nh\u01b0ng l\u1ea1i s\u1eed d\u1ee5ng c\u00e1c trigger t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1eb7t ng\u01b0\u1eddi d\u00f9ng v\u00e0o b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3. Nh\u1eefng email t\u1ef1 \u0111\u1ed9ng d\u1ea1ng n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi trigger email \u2013 \u201cs\u00e1t th\u1ee7\u201d c\u1ee7a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch email marketing.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55842"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55842"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55842\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}