{"id":55849,"date":"2023-12-20T16:00:42","date_gmt":"2023-12-20T09:00:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/toi-uu-tuong-tac-mang-xa-hoi-bang-tam-ly-hoc.html"},"modified":"2023-12-20T16:00:42","modified_gmt":"2023-12-20T09:00:42","slug":"toi-uu-tuong-tac-mang-xa-hoi-bang-tam-ly-hoc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/toi-uu-tuong-tac-mang-xa-hoi-bang-tam-ly-hoc.html","title":{"rendered":"T\u1ed1i \u01b0u t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i b\u1eb1ng t\u00e2m l\u00fd h\u1ecdc"},"content":{"rendered":"
S\u1eed d\u1ee5ng c\u00e1c nguy\u00ean l\u00fd t\u00e2m l\u00fd h\u1ecdc d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng khoa h\u1ecdc l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. B\u1eb1ng c\u00e1ch th\u1ea5u hi\u1ec3u nh\u1eefng y\u1ebfu t\u1ed1 ch\u00eca kh\u00f3a trong qu\u00e1 tr\u00ecnh nh\u1eadn th\u1ee9c, b\u1ea1n c\u00f3 th\u1ec3 gia t\u0103ng t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111\u1ea9y m\u1ea1nh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing m\u1ea1ng x\u00e3 h\u1ed9i t\u1ed5ng th\u1ec3.<\/p>\n

\u00c1p d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc trong marketing \u0111\u01b0\u1ee3c coi nh\u01b0 l\u00e0 euromarketing (nghi\u00ean c\u1ee9u marketing b\u1eb1ng th\u1ea7n kinh h\u1ecdc), \u0111\u1ecbnh ngh\u0129a nh\u01b0 sau: \u201cQu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u n\u00e3o b\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eb1m kh\u00e1m ph\u00e1 ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 tr\u01b0\u1edbc khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi v\u00e0 ph\u01b0\u01a1ng th\u1ee9c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u201d. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Hi\u1ec7u \u1ee9ng halo<\/h2>\n

Thu\u1eadt ng\u1eef \u201chi\u1ec7u \u1ee9ng halo\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1eeb g\u1ea7n m\u1ed9t tr\u0103m n\u0103m nay (b\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m 1920), khi Edward Thorndike th\u1ef1c hi\u1ec7n m\u1ed9t nghi\u00ean c\u1ee9u v\u1edbi n\u1ed9i dung: \u201cHai s\u0129 quan ch\u1ec9 huy \u0111\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn s\u0129 v\u1ec1 th\u1ec3 ch\u1ea5t (v\u00ed d\u1ee5: s\u1ef1 kh\u00e9o l\u00e9o, s\u1ee9c kh\u1ecfe v\u00e0 n\u0103ng l\u01b0\u1ee3ng) v\u00e0 c\u00e1c ph\u1ea9m ch\u1ea5t kh\u00e1c v\u1ec1 t\u00e2m l\u00fd, c\u1ea3m x\u00fac v\u00e0 x\u00e3 h\u1ed9i (nh\u01b0 tr\u00ed tu\u1ec7, kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 tr\u00e1ch nhi\u1ec7m)\u201d. Thorndike nh\u1eadn ra r\u1eb1ng, n\u1ebfu m\u1ed9t trong s\u1ed1 c\u00e1c ph\u1ea9m ch\u1ea5t c\u1ee7a chi\u1ebfn s\u0129 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 r\u1ea5t cao, c\u00e1c ph\u1ea9m ch\u1ea5t kh\u00e1c c\u0169ng c\u00f3 xu h\u01b0\u1edbng cao t\u01b0\u01a1ng t\u1ef1 v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n

Vi\u1ec7c n\u00e0y li\u00ean quan t\u1edbi t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

N\u1ebfu b\u1ea1n t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u1edbi t\u00ednh c\u00e1ch t\u00edch c\u1ef1c, kh\u00e1ch h\u00e0ng s\u1ebd tin r\u1eb1ng c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c c\u0169ng t\u1ed1t t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. N\u00f3i c\u00e1ch kh\u00e1c, trong ti\u1ec1m th\u1ee9c c\u1ee7a h\u1ecd s\u1ebd t\u1ef1 \u0111\u1ed9ng h\u00ecnh th\u00e0nh thi\u1ec7n c\u1ea3m \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u00f3i chung. V\u00ed d\u1ee5, b\u1ea1n x\u00e2y d\u1ef1ng danh ti\u1ebfng cho th\u01b0\u01a1ng hi\u1ec7u qua lo\u1ea1t b\u00e0i tr\u00ean Facebook. \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n s\u1ebd xem x\u00e9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh tr\u00ed tu\u1ec7 v\u00e0 c\u1ea1nh tranh. T\u1eeb \u0111\u00e2y, h\u1ecd s\u1ebd cho r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 ch\u1ebf \u0111\u1ed9 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty c\u0169ng r\u1ea5t t\u1ed1t.<\/p>\n

\u0110\u0103ng t\u1ea3i n\u1ed9i dung khuy\u1ebfn kh\u00edch chia s\u1ebb<\/h2>\n

M\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a vi\u1ec7c \u0111\u0103ng t\u1ea3i n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb ch\u00fang v\u1edbi b\u1ea1n b\u00e8 v\u00e0 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd. Tuy nhi\u00ean, \u0111\u0103ng t\u1ea3i n\u1ed9i dung m\u1ed9t c\u00e1ch b\u1eeba b\u00e3i v\u00e0 kh\u00f4ng c\u00f3 m\u1ee5c \u0111\u00edch c\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u1ecbt m\u1eaft n\u00e9m phi ti\u00eau: ch\u1eb3ng th\u1ec3 n\u00e0o t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ebfn \u0111\u00edch. B\u1ea1n s\u1ebd ch\u1ec9 hi v\u1ecdng v\u00e0 mong m\u1ecdi th\u1ee9 \u0111i \u0111\u00fang h\u01b0\u1edbng. C\u00f3 m\u1ed9t \u201cl\u1ed1i t\u1eaft\u201d \u0111\u1ec3 b\u1ea1n t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c chia s\u1ebb, \u0111\u00f3 l\u00e0 \u0111\u0103ng t\u1ea3i nh\u1eefng g\u00ec c\u00f3 xu h\u01b0\u1edbng lan t\u1ecfa nhi\u1ec1u nh\u1ea5t.<\/p>\n

\"t\u01b0\u01a1ng<\/p>\n

H\u00e3y l\u1ef1a ch\u1ecdn n\u1ed9i dung c\u00f3 kh\u1ea3 n\u0103ng lan truy\u1ec1n cao nh\u1ea5t<\/p>\n<\/div>\n

Theo nh\u01b0 m\u1ed9t c\u00f4ng tr\u00ecnh t\u1eeb c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Ipsos cho th\u1ea5y: \u201cNh\u1eefng ng\u01b0\u1eddi tham gia chia s\u1ebb m\u1ed9t s\u1ed1 lo\u1ea1i n\u1ed9i dung tr\u1ef1c tuy\u1ebfn tr\u00ean c\u00e1c \u0111\u1ecba ch\u1ec9 m\u1ea1ng x\u00e3 h\u1ed9i trong th\u00e1ng g\u1ea7n nh\u1ea5t l\u00e0 \u201c\u0111\u1ec3 chia s\u1ebb nh\u1eefng th\u1ee9 th\u00fa v\u1ecb\u201d (61%), \u201cchia s\u1ebb nh\u1eefng th\u1ee9 quan tr\u1ecdng\u201d (43%) v\u00e0 \u201cchia s\u1ebb nh\u1eefng th\u1ee9 h\u00e0i h\u01b0\u1edbc\u201d (43%)\u201d.<\/p>\n

Th\u1ea5u hi\u1ec3u th\u00f3i quen chia s\u1ebb c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ebd l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau v\u00e0 th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 t\u1eebng n\u1ed9i dung \u0111\u0103ng t\u1ea3i \u0111\u1ec1u ph\u1ea3i th\u00fa v\u1ecb, quan tr\u1ecdng hay h\u00e0i h\u01b0\u1edbc m\u00e0 ch\u1ec9 \u0111em t\u1edbi m\u1ed9t \u201ckhu\u00f4n m\u1eabu\u201d chung \u0111\u1ec3 x\u00e2y d\u1ef1ng.<\/p>\n

Mang s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed cho ng\u01b0\u1eddi d\u00f9ng<\/h2>\n

\u0110\u00e2y l\u00e0 m\u1ed9t th\u1ee7 thu\u1eadt t\u00e2m l\u00fd h\u1ecdc kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eb1m \u0111\u1ea9y m\u1ea1nh t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. H\u00e3y \u0111em t\u1edbi cho kh\u00e1ch h\u00e0ng m\u1ed9t th\u1ee9 c\u00f3 gi\u00e1 tr\u1ecb (v\u00e0 mi\u1ec5n ph\u00ed) \u0111\u1ed1i v\u1edbi h\u1ecd, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 c\u1ea3m gi\u00e1c \u201cm\u1eafc n\u1ee3\u201d b\u1ea1n. Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y d\u1ef1a tr\u00ean kh\u00e1i ni\u1ec7m c\u00f3 \u0111i c\u00f3 l\u1ea1i, trong \u0111\u00f3 n\u00f3i r\u1eb1ng con ng\u01b0\u1eddi c\u1ea3m th\u1ea5y b\u1eaft bu\u1ed9c ph\u1ea3i \u201ctr\u1ea3 n\u1ee3\u201d ai \u0111\u00f3 khi \u0111\u01b0\u1ee3c gi\u00fap \u0111\u1ee1 ho\u1eb7c \u0111\u01b0\u1ee3c cho\/ t\u1eb7ng m\u1ed9t th\u1ee9 c\u00f3 gi\u00e1 tr\u1ecb. \u1ede \u0111\u00e2y, Subiz kh\u00f4ng khuy\u00ean b\u1ea1n h\u00e3y trao t\u1eb7ng mi\u1ec5n ph\u00ed s\u1ea3n ph\u1ea9m tr\u1ecb gi\u00e1 1 tri\u1ec7u \u0111\u1ed3ng cho nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i b\u1ea1n tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i. Thay v\u00e0o \u0111\u00f3, m\u00f3n qu\u00e0 c\u00f3 th\u1ec3 mang gi\u00e1 tr\u1ecb nh\u1ecf h\u01a1n, mi\u1ec5n l\u00e0 h\u1ee3p ph\u00e1p v\u00e0 \u0111em l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi d\u00f9ng. V\u00ed d\u1ee5: Anytime Fitness trao cho c\u00e1c kh\u00e1ch h\u00e0ng nh\u1ea5n \u201cLike\u201d fanpage c\u01a1 h\u1ed9i t\u1ea3i mi\u1ec5n ph\u00ed l\u1ecbch \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 \u0111i\u1ec3u ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng th\u1ec3 d\u1ee5c th\u1ec3 thao nh\u1eb1m \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u1eadp luy\u1ec7n.<\/p>\n

\"t\u01b0\u01a1ng<\/p>\n

\u01afu \u0111\u00e3i c\u1ee7a Anytime Fitness d\u00e0nh cho ng\u01b0\u1eddi d\u00f9ng<\/p>\n<\/div>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u1eb7ng kh\u00e1ch h\u00e0ng ebook, g\u00f3i s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 m\u1ed9t th\u00e1ng hay b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch. Vi\u1ec7c l\u00e0m \u0111\u01a1n gi\u1ea3n m\u00e0 hi\u1ec7u qu\u1ea3 n\u00e0y khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng h\u1ecd s\u1ebd c\u1ea7n ph\u1ea3i \u201c\u0111\u1ec1n \u0111\u00e1p\u201d l\u1ea1i b\u1eb1ng c\u00e1ch nh\u1ea5n like, chia s\u1ebb hay \u0111\u1ec3 l\u1ea1i ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c, t\u1ef1u chung l\u1ea1i l\u00e0 g\u00f3p ph\u1ea7n t\u0103ng t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i cho c\u00f4ng ty.<\/p>\n

S\u1eed d\u1ee5ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o \u0111\u00f2n b\u1ea9y<\/h2>\n

\u00c1p l\u1ef1c t\u1eeb b\u1ea1n b\u00e8 \u0111\u1ed3ng trang l\u1ee9a (Peer pressure) kh\u00f4ng bi\u1ebfn m\u1ea5t sau khi ch\u00fang ta r\u1eddi tr\u01b0\u1eddng h\u1ecdc. Ngay c\u1ea3 khi d\u00e3 l\u00e0 ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh, ch\u00fang ta v\u1eabn ph\u1ea3i ch\u1ecbu \u0111\u1ef1ng n\u00f3, th\u1eadm ch\u00ed l\u00e0 \u1edf m\u1ee9c \u0111\u1ed9 cao h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng lo\u1ea1i \u00e1p l\u1ef1c n\u00e0y b\u1eb1ng c\u00e1ch t\u1ea1o ra b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i t\u1eeb m\u1ed9t quan \u0111i\u1ec3m t\u00e2m l\u00fd.<\/p>\n

B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a: \u201cM\u1ecdi ng\u01b0\u1eddi s\u1ebd c\u00f3 xu h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng gi\u1ed1ng ng\u01b0\u1eddi kh\u00e1c v\u1edbi gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y ph\u1ea3n \u00e1nh h\u00e0nh vi \u0111\u00fang \u0111\u1eafn\u201d. \u0110i\u1ec1u n\u00e0y kh\u00e1 \u0111\u01a1n gi\u1ea3n. B\u1ea1n t\u00ecm c\u00e1ch \u0111\u1ec3 ch\u1ee9ng minh v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i ho\u1eb7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn \u0111\u1ed1i v\u1edbi h\u1ecd. Ti\u1ebfp theo, khi kh\u00e1ch h\u00e0ng th\u1ea5y r\u1eb1ng nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c \u0111ang l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1. M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 n\u1ec1n t\u1ea3ng l\u00fd t\u01b0\u1edfng \u0111\u1ec3 t\u1ea1o ra c\u00e1c b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 1 s\u1ed1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i:<\/p>\n

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  • T\u00ecm ki\u1ebfm m\u1ed9t chuy\u00ean gia trong ng\u00e0nh ngh\u1ec1 kinh doanh \u0111\u1ec3 li\u00ean k\u1ebft c\u00e1c n\u1ed9i dung b\u1ea1n \u0111\u0103ng t\u1ea3i t\u1edbi trang c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.<\/li>\n
  • \u0110\u0103ng t\u1ea3i b\u1ee9c \u1ea3nh ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li>\n
  • Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chia s\u1ebb c\u00e1c b\u1ee9c \u1ea3nh li\u00ean quan t\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

    \u0110\u00e2y l\u00e0 1 b\u1ee9c \u1ea3nh c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u00ean Snapchat Shaun McBride \u0111\u1ec3 cho Taco s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n Snapchat c\u1ee7a anh ta nh\u1eb1m qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi Cap\u2019n Crunch Berry Delights.<\/p>\n

    \"t\u01b0\u01a1ng<\/p>\n

    Taco Bell h\u1ee3p t\u00e1c c\u00f9ng Shaun McBride t\u1ea1i Snapchat<\/p>\n<\/div>\n

    H\u00e3y kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm c\u00e1c ph\u01b0\u01a1ng th\u1ee9c kh\u00e1c nhau \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i g\u1eadt \u0111\u1ea7u ch\u1ea5p thu\u1eadn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, v\u00e0 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng c\u00f9ng v\u1edbi l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

    Kh\u01a1i g\u1ee3i c\u1ea3m gi\u00e1c ho\u00e0i ni\u1ec7m<\/h2>\n

    Ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 nh\u1eefng l\u00fac quay ng\u01b0\u1ee3c l\u1ea1i n\u0103m c\u0169 v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 k\u00fd \u1ee9c tu\u1ed5i th\u01a1 th\u00f4ng qua l\u0103ng k\u00ednh m\u00e0u h\u1ed3ng. \u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec t\u1eeb quan \u0111i\u1ec3m m\u1ea1ng x\u00e3 h\u1ed9i? K\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 ho\u00e0i ni\u1ec7m trong chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 l\u00e0m t\u0103ng l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch \u0111\u00e1ng ng\u1ea1c nhi\u00ean.<\/p>\n

    Robert M. Brecht, Ph.D., \u0111\u00e3 vi\u1ebft m\u1ed9t b\u00e0i b\u00e1o gi\u1ea3i th\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a c\u1ea3m gi\u00e1c ho\u00e0i c\u1ed5 trong marketing. Theo Brecht: \u201cNghi\u00ean c\u1ee9u marketing cho th\u1ea5y r\u00f5 r\u00e0ng c\u00f3 m\u1ed9t s\u1ef1 c\u1ed9ng h\u01b0\u1edfng t\u00edch c\u1ef1c gi\u1eefa c\u00e1c qu\u1ea3ng c\u00e1o ho\u00e0i c\u1ed5 v\u00e0 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m. Th\u1eadm ch\u00ed, s\u1ef1 c\u1ed9ng h\u01b0\u1edfng n\u00e0y c\u00f2n c\u00f3 t\u00e1c \u0111\u1ed9ng thuy\u1ebft ph\u1ee5c h\u01a1n n\u1eefa \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng\u201d. \u00d4ng c\u0169ng li\u00ean h\u1ec7 t\u1edbi m\u1ed9t c\u00f4ng tr\u00ecnh khoa h\u1ecdc kh\u00e1c v\u00e0 nh\u1eadn x\u00e9t: \u201cKhi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng mang xu h\u01b0\u1edbng ho\u00e0i ni\u1ec7m trong qu\u00e1 tr\u00ecnh mua s\u1eafm, h\u1ecd s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng mua c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o k\u00e8m theo cao h\u01a1n\u201d.<\/p>\n

    Nh\u01b0 v\u1eady, n\u1ebfu k\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 ho\u00e0i c\u1ed5 trong marketing m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t s\u1ef1 ph\u1ea3n h\u1ed3i d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 t\u00e2m l\u00fd, th\u1ee9 se d\u1eabn t\u1edbi s\u1ef1 t\u01b0\u01a1ng t\u00e1c \u1edf m\u1ee9c cao h\u01a1n. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng hashtag #throwbackthursday tr\u00ean Twitter ho\u1eb7c Instagram \u0111\u1ec3 \u0111\u0103ng t\u1ea3i c\u00e1c b\u1ee9c \u1ea3nh t\u1eeb nhi\u1ec1u n\u0103m v\u1ec1 tr\u01b0\u1edbc. Hay b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng t\u1ea3i c\u00e1c b\u1ee9c \u1ea3nh l\u00ean Instagram v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00f4ng nh\u01b0 c\u00f3 m\u1eb7t t\u1eeb 20 \u2013 30 n\u0103m tr\u01b0\u1edbc. C\u00f3 r\u1ea5t nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y.<\/p>\n

    T\u1ea1o ra s\u1ef1 khan hi\u1ebfm<\/h2>\n

    M\u1ed9t trong nh\u1eefng n\u1ed7i s\u1ee3 l\u1edbn nh\u1ea5t v\u1edbi ph\u1ea7n \u0111\u00f4ng m\u1ecdi ng\u01b0\u1eddi l\u00e0 n\u1ed7i s\u1ee3 h\u00e3i b\u1ecb b\u1ecf qua (fear of missing out \u2013 FOMO).<\/p>\n

    M\u1ed9t c\u00e1ch r\u1ea5t t\u1ef1 nhi\u00ean, ch\u00fang ta \u0111\u1ec1u mu\u1ed1n \u0111\u01b0\u1ee3c \u201cbao g\u1ed3m\u201d trong m\u1ed9t t\u1eadp th\u1ec3, xu h\u01b0\u1edbng ho\u1eb7c c\u00f4ng vi\u1ec7c chung, v\u00e0 suy ngh\u0129 b\u1ecb \u0111\u1eb7t ra ngo\u00e0i v\u00f2ng tr\u00f2n m\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 m\u1eb7t trong \u0111\u00f3 s\u1ebd khi\u1ebfn ch\u00fang ta c\u1ea3m th\u1ea5y s\u1ee3 h\u00e3i. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao nguy\u00ean l\u00fd v\u1ec1 s\u1ef1 kh\u00e1n hi\u1ebfm c\u00f3 th\u1ec3 t\u1ea1o n\u00ean hi\u1ec7u qu\u1ea3 r\u1ea5t t\u00edch c\u1ef1c. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 qua vi\u1ec7c r\u1ea5t nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng c\u00e1c t\u1eeb ng\u1eef nh\u01b0 \u201cs\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n\u201d hay \u201cth\u1eddi gian khuy\u1ebfn m\u1ea1i c\u00f3 th\u1ec3 k\u1ebft th\u00fac s\u1edbm h\u01a1n d\u1ef1 ki\u1ebfn\u201d?<\/p>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 c\u1ee7a t\u00ednh khan hi\u1ebfm n\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch th\u00f4ng minh. Nghi\u00ean c\u1ee9u b\u1edfi Worchel, Lee v\u00e0 Adewole h\u1ecfi nh\u1eefng ng\u01b0\u1eddi tham gia \u0111\u00e1nh gi\u00e1 2 l\u1ecd b\u00e1nh quy. \u0110\u1ea7u ti\u00ean, c\u1ea3 2 l\u1ecd \u0111\u1ec1u ch\u1ee9a 10 chi\u1ebfc b\u00e1nh quy gi\u1ed1ng nhau. Sau \u0111\u00f3, \u1edf 1 l\u1ecd b\u00e1nh quy, 8 chi\u1ebfc b\u00e1nh \u0111\u01b0\u1ee3c l\u1ea5y ra ngo\u00e0i (khi\u1ebfn cho b\u00e1nh quy tr\u1edf n\u00ean hi\u1ebfm h\u01a1n). L\u00fac n\u00e0y, nh\u1eefng ng\u01b0\u1eddi tham gia ph\u1ea3i ch\u1ecdn gi\u1eefa l\u1ecd b\u00e1nh quy 10 chi\u1ebfc v\u00e0 l\u1ecd b\u00e1nh quy 2 chi\u1ebfc. K\u1ebft qu\u1ea3, l\u1ecd b\u00e1nh ch\u1ec9 v\u1edbi 2 chi\u1ebfc b\u00e1nh quy \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ecdn nhi\u1ec1u h\u01a1n l\u1ecd c\u00f3 t\u1edbi 10 chi\u1ebfc b\u00e1nh. N\u00f3i c\u00e1ch kh\u00e1c, s\u1ef1 khan hi\u1ebfm t\u00e1c \u0111\u1ed9ng t\u1edbi t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

    \"t\u01b0\u01a1ng<\/p>\n

    S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u1ecdn l\u1ecd b\u00e1nh quy 2 chi\u1ebfc nhi\u1ec1u h\u01a1n h\u1eb3n l\u1ecd 10 chi\u1ebfc b\u00e1nh<\/p>\n<\/div>\n

    N\u1ebfu b\u1ea1n \u0111ang th\u1ef1c s\u1ef1 c\u1ea7n th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, h\u00e3y t\u1ea1o ra s\u1ef1 khan hi\u1ebfm. Trong tr\u01b0\u1eddng h\u1ee3p s\u1ea3n ph\u1ea9m lu\u00f4n d\u1ed3i d\u00e0o v\u1ec1 ngu\u1ed3n cung, ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd ch\u1eb3ng c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c v\u00e0 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng s\u1ebd m\u1ea5t \u0111i. V\u00ed d\u1ee5, b\u1ea1n t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c thi tr\u00ean Facebook d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 nh\u1ea5n \u201cTh\u00edch\u201d trang \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n th\u01b0\u1edfng n\u00e0o \u0111\u00f3 nh\u01b0ng cu\u1ed9c thi n\u00e0y ch\u1ec9 di\u1ec5n ra trong 1 th\u1eddi gian ng\u1eafn. Th\u1ee7 thu\u1eadt n\u00e0y s\u1ebd kh\u01a1i d\u1eady FOMO trong c\u00e1c kh\u00e1ch h\u00e0ng v\u00e0 h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y c\u1ea7n thi\u1ebft ph\u1ea3i h\u00e0nh \u0111\u1ed9ng ngay.<\/p>\n

    T\u0103ng t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i: Kh\u00f4ng kh\u00f3 v\u1edbi t\u00e2m l\u00fd h\u1ecdc<\/h2>\n

    T\u00e2m l\u00fd h\u1ecdc l\u00e0 ng\u01b0\u1eddi b\u1ea1n t\u1ed1t nh\u1ea5t c\u1ee7a c\u00e1c marketer m\u1ea1ng x\u00e3 h\u1ed9i. C\u00f3 r\u1ea5t nhi\u1ec1u nguy\u00ean l\u00fd t\u00e2m l\u00fd h\u1ecdc b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p tri\u1ec3n khai th\u1ef1c hi\u1ec7n trong chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u1eb1m t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u00fac \u0111\u1ea9y ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng b\u1edfi n\u00f3 s\u1ebd gi\u00fap cho c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n kh\u00f4ng v\u00f4 \u00edch v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c n\u1ed9i dung \u0111\u0103ng t\u1ea3i kh\u00f4ng d\u1ec5 d\u00e0ng b\u1ecb b\u1ecf qua. V\u1ec1 l\u00e2u d\u00e0i, b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u l\u01b0\u1ee3t theo d\u00f5i, b\u00ecnh lu\u1eadn, chia s\u1ebb v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gh\u00e9 th\u0103m website v\u1edbi m\u1ee5c \u0111\u00edch mua h\u00e0ng.<\/p>\n

    Theo Quicksprout<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • [Infographic] T\u00e2m l\u00fd h\u1ecdc trong ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng v\u00e0 suy ngh\u0129 con ng\u01b0\u1eddi<\/em><\/li>\n
    • Nh\u1eefng quan ni\u1ec7m t\u00e2m l\u00fd h\u1ecdc gi\u00fap b\u00f9ng n\u1ed5 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/em><\/li>\n
    • K\u00edch th\u00edch kh\u00e1ch h\u00e0ng nh\u1edd \u0111\u00f2n b\u1ea9y t\u00e2m l\u00fd<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      \u00c1p d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc trong marketing \u0111\u01b0\u1ee3c coi nh\u01b0 l\u00e0 euromarketing (nghi\u00ean c\u1ee9u marketing b\u1eb1ng th\u1ea7n kinh h\u1ecdc), \u0111\u1ecbnh ngh\u0129a nh\u01b0 sau: \u201cQu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u n\u00e3o b\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eb1m kh\u00e1m ph\u00e1 ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 tr\u01b0\u1edbc khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi v\u00e0 ph\u01b0\u01a1ng th\u1ee9c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u201d. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55849"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55849"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55849\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}