{"id":5585,"date":"2023-11-29T12:40:07","date_gmt":"2023-11-29T12:40:07","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5585"},"modified":"2023-12-21T11:02:11","modified_gmt":"2023-12-21T04:02:11","slug":"5-cach-de-su-dung-phuong-phap-visual-storytelling-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-cach-de-su-dung-phuong-phap-visual-storytelling-trong-marketing.html","title":{"rendered":"5 C\u00e1ch \u0111\u1ec3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Visual Storytelling trong Marketing"},"content":{"rendered":"<h4>B\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh? V\u1eady b\u1ea1n \u0111\u00e3 bao gi\u1edd xem x\u00e9t v\u1ec1 vi\u1ec7c d\u00f9ng h\u00ecnh \u1ea3nh \u0111\u1ec3 chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n trong chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh ch\u01b0a?<\/h4>\n<blockquote><p>Trong b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n s\u1ebd t\u00ecm ra \u0111\u01b0\u1ee3c 5 c\u00e1ch \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng qua nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c k\u1ec3 b\u1eb1ng n\u1ed9i dung h\u00ecnh \u1ea3nh.K\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh (Visual Storytelling) l\u00e0 g\u00ec?<\/p><\/blockquote>\n<p>C\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc, c\u00e1c chuy\u00ean gia h\u00e0nh vi v\u00e0 c\u00e1c visual marketers \u0111\u1ec1u cho r\u1eb1ng \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 phi ng\u00f4n t\u1eeb trong giao ti\u1ebfp chi\u1ebfm kho\u1ea3ng 93%. C\u00f3 m\u1ed9t c\u00e2u n\u00f3i kinh \u0111i\u1ec3n v\u1ec1 chuy\u1ec7n n\u00e0y, \u0111\u00f3 l\u00e0 \u201cM\u1ed9t b\u1ee9c tranh \u0111\u00e1ng gi\u00e1 h\u00e0ng ng\u00e0n t\u1eeb ng\u1eef\u201d.\u00a0\u00a0Nh\u01b0ng trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nh\u1eefng n\u1ed9i dung tr\u1ef1c quan, c\u00e1c ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh m\u1edbi m\u1ebb v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111ang li\u00ean t\u1ee5c n\u1ed5i l\u00ean. Tr\u00ean th\u1ef1c t\u1ebf, 1 ph\u00fat trong video c\u00f3 gi\u00e1 tr\u1ecb b\u1eb1ng 1.8 tri\u1ec7u t\u1eeb, theo Forrester Research. V\u00ec v\u1eady, d\u1ec5 hi\u1ec3u r\u1eb1ng v\u00ec sao m\u00e0 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng m\u1ea5y s\u1eb5n s\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung mang thi\u00ean h\u01b0\u1edbng v\u0103n b\u1ea3n, s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u ch\u1eef.<\/p>\n<p>K\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh (Visual Storytelling) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng n\u1ed9i dung tr\u1ef1c quan \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t m\u1ed9t c\u00e2u chuy\u1ec7n. M\u1ed9t n\u1ed9i dung d\u00f9 nh\u1ecf nh\u01b0ng hi\u1ec7u qu\u1ea3 trong storytelling s\u1ebd kh\u01a1i d\u1eady \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea3n \u1ee9ng c\u00f3 c\u1ea3m x\u00fac, \u0111\u1ecbnh h\u01b0\u1edbng ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 h\u01b0\u1edbng ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ebfn m\u1ed9t k\u1ebft lu\u1eadn c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3. Storytelling c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong m\u1ed9t ph\u1ea7n n\u1ed9i dung \u0111\u01a1n l\u1ebb &#8211; ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t \u0111\u1ed3 h\u1ecda chuy\u1ec3n \u0111\u1ed9ng (motion graphic), m\u1ed9t \u0111\u1ed3 h\u1ecda th\u00f4ng tin (infographic) ho\u1eb7c c\u00e1c b\u00e0i vi\u1ebft tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i &#8211; ho\u1eb7c t\u1eeb m\u1ed9t s\u1ed1 n\u1ed9i dung \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 b\u1ed5 sung th\u00eam, c\u0169ng c\u00f3 th\u1ec3 c\u00f3 t\u1ea1o n\u00ean l\u1ed1i k\u1ec3 chuy\u1ec7n (b\u1eb1ng h\u00ecnh \u1ea3nh) n\u00e0y.<\/p>\n<h3><\/h3>\n<p>M\u1ed9t s\u1ed1 doanh nghi\u1ec7p ch\u1ecdn c\u00e1ch chia s\u1ebb v\u1ec1 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a c\u00f4ng ty \u0111\u00f3 ho\u1eb7c l\u00e0 k\u1ec3 v\u1ec1 c\u00e2u chuy\u1ec7n h\u00e0nh tr\u00ecnh th\u00e0nh l\u1eadp n\u00ean th\u01b0\u01a1ng hi\u1ec7u &#8211; l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 ki\u1ec3u l\u1ecbch s\u1eed nh\u01b0 v\u1eady \u0111\u1ec3 k\u1ec3, c\u00f3 l\u1ebd b\u1ea1n s\u1ebd ngh\u0129 r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh li\u1ec7u kh\u00f4ng c\u00f3 chuy\u1ec7n g\u00ec h\u1ea5p d\u1eabn \u0111\u00e1ng \u0111\u1ec3 chia s\u1ebb ch\u0103ng?D\u0129 nhi\u00ean l\u00e0 b\u1ea1n c\u00f3, n\u00ean l\u00e0 \u0111\u1eebng lo v\u1ec1 \u0111i\u1ec1u \u0111\u00f3! H\u00e3y k\u1ec3 v\u1ec1 nh\u1eefng th\u1ee9 ch\u1eb3ng h\u1ea1n nh\u01b0<\/p>\n<blockquote><p>L\u00e0m th\u1ebf n\u00e0o m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n s\u1ebd khi\u1ebfn th\u1ebf gi\u1edbi tr\u1edf n\u00ean t\u1ed1t \u0111\u1eb9p h\u01a1n? L\u00e0m th\u1ebf n\u00e0o m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y \u0111\u1eddi h\u1ecd s\u1ebd \u201cl\u00ean m\u00e2y\u201d n\u1ebfu s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3?<\/p><\/blockquote>\n<p>H\u00e3y t\u1ea1o n\u00ean m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 vi\u1ec7c tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p b\u1ea1n cung c\u1ea5p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 l\u00e0 kh\u00e1ch h\u00e0ng th\u1eadt ho\u1eb7c kh\u00e1ch h\u00e0ng gi\u1ea3 \u0111\u1ecbnh n\u00e0o \u0111\u1ea5y.\u00a0Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 s\u1eb5n m\u1ed9t c\u00e2u chuy\u1ec7n r\u1ed3i nh\u01b0ng kh\u00f4ng th\u1ec3 k\u1ec3 chuy\u1ec7n \u0111\u00f3 trong m\u1ed9t v\u0103n b\u1ea3n d\u00e0i chi ch\u00edt to\u00e0n ch\u1eef v\u00e0 ch\u1eef \u0111\u01b0\u1ee3c. N\u1ebfu mu\u1ed1n ng\u01b0\u1eddi \u0111\u1ecdc l\u1eafng nghe m\u00ecnh, b\u1ea1n ph\u1ea3i khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh. Sau \u0111\u00e2y l\u00e0 5 c\u00e1ch \u0111\u1ec3 b\u1ea1n th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 v\u1edbi n\u1ed9i dung h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh.<\/p>\n<p><strong>#1: Chia s\u1ebb v\u1ec1 ngu\u1ed3n g\u1ed1c c\u1ee7a b\u1ea1n<\/strong><\/p>\n<p>Nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e2u chuy\u1ec7n ti\u1ec1m n\u0103ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c. M\u1ed9t trong nh\u1eefng m\u1ea9u chuy\u1ec7n \u0111\u1ea7y ti\u1ec1m n\u0103ng ch\u00ednh l\u00e0 k\u1ec3 v\u1ec1 ngu\u1ed3n g\u1ed1c c\u1ee7a ch\u00ednh doanh nghi\u1ec7p \u0111\u00f3.<\/p>\n<p>:<a href=\"https:\/\/advertisingvietnam.com\/cau-chuyen-sang-lap-de-che-ky-lan-airbnb\/\" rel=\"noopener noreferrer\">\u00a0Kh\u00e1m ph\u00e1 c\u00e2u chuy\u1ec7n s\u00e1ng l\u1eadp \u201c\u0111\u1ebf ch\u1ebf k\u1ef3 l\u00e2n\u201d Airbnb<\/a><\/p>\n<p>C\u00e2u chuy\u1ec7n ki\u1ec3u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 v\u1ec1 vi\u1ec7c c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp nh\u01b0 th\u1ebf n\u00e0o, t\u1ea1i sao l\u1ea1i \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp, ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t v\u00e0i c\u00e2u chuy\u1ec7n k\u1ebft h\u1ee3p c\u1ea3 hai \u0111i\u1ec1u tr\u00ean.<\/p>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 chia s\u1ebb v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp th\u1ea5y r\u1eb1ng h\u1ecd mu\u1ed1n gi\u1ea3i quy\u1ebft hay l\u00e0 c\u00f3 \u00fd t\u01b0\u1edfng n\u00e0o \u0111\u01b0\u1ee3c n\u1ea3y ra trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00f4ng?<\/p>\n<p>Ngo\u00e0i ra b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 k\u1ec3 v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0o m\u00e0 c\u00f4ng ty \u0111\u00e3 ph\u1ea3i v\u01b0\u1ee3t qua \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf nh\u01b0 ng\u00e0y h\u00f4m nay.\u00a0C\u00e2u chuy\u1ec7n v\u1ec1 ngu\u1ed3n g\u1ed1c c\u00f4ng ty \u0111\u1eb7c bi\u1ec7t th\u00edch h\u1ee3p \u0111\u1ec3 xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng\u00a0<em>video\u00a0<\/em>ho\u1eb7c\u00a0<em>motion graphic<\/em>, nh\u1eefng d\u1ea1ng m\u00e0 c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi xem d\u1ec5 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n h\u01a1n th\u00f4ng qua l\u1ed1i d\u1eabn chuy\u1ec7n tuy\u1ebfn t\u00ednh v\u00e0 d\u1ec5 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c n\u1ed9i dung truy\u1ec1n t\u1ea3i h\u01a1n so v\u1edbi ph\u01b0\u01a1ng ti\u1ec7n c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean cho vi\u1ec7c h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng t\u1ef1 kh\u00e1m ph\u00e1 ra n\u1ed9i dung \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i.<\/p>\n<p>C\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y l\u00e0, kh\u00f4ng c\u00f3 gi\u1edbi h\u1ea1n th\u1ef1c s\u1ef1 n\u00e0o trong c\u00e1ch s\u1ea3n xu\u1ea5t m\u1ed9t video nh\u01b0 v\u1eady. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u00ecm ra c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p>H\u00e3y c\u00f9ng xem qua hai v\u00ed d\u1ee5 ho\u00e0n to\u00e0n kh\u00e1c nhau v\u1ec1 c\u00e1ch k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong video \u0111\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 ngu\u1ed3n g\u1ed1c doanh nghi\u1ec7p. C\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y r\u1eb1ng nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u00e3 ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c c\u00e1ch m\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111ang x\u00e2y d\u1ef1ng t\u00ean tu\u1ed5i c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o. C\u00e2u chuy\u1ec7n v\u1ec1 LEGO c\u00f2n c\u00f3 th\u1ec3 l\u00e0 g\u00ec kh\u00e1c ngo\u00e0i ho\u1ea1t h\u00ecnh?<\/p>\n<p>&nbsp;<\/p>\n<div class=\"iframe-container\"><iframe loading=\"lazy\" class=\"iframe-item\" src=\"https:\/\/www.youtube.com\/embed\/NdDU_BBJW9Y\" width=\"600\" height=\"350\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Tuy nhi\u00ean, \u0111i\u1ec1u xu\u1ea5t s\u1eafc kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf vi\u1ec7c l\u1ef1a ch\u1ecdn ki\u1ec3u ho\u1ea1t h\u00ecnh (animation) cho video m\u00e0 th\u1ef1c t\u1ebf c\u00f2n l\u00e0 vi\u1ec7c motion graphic n\u00e0y \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn tr\u1ebb em &#8211; \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m nh\u1ea5t. B\u1ed1 c\u1ee5c h\u00ecnh \u1ea3nh c\u1ee7a motion graphic n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1ef1a nh\u01b0 m\u1ed9t b\u1ed9 phim c\u1ed5 t\u00edch, n\u00ean l\u00e0 tr\u1ebb em c\u0169ng c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c nh\u01b0 ng\u01b0\u1eddi l\u1edbn. V\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a nh\u1eefng \u0111\u1ee9a tr\u1ebb xem \u0111o\u1ea1n video \u0111\u00f3 g\u1ea7n nh\u01b0 l\u00e0 b\u1ecb m\u00ea ho\u1eb7c v\u00e0 \u0111\u00f3 ch\u00ednh x\u00e1c l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t. M\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 ngu\u1ed3n g\u1ed1c c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i t\u1ea1o n\u00ean \u0111\u01b0\u1ee3c m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i m\u1eadt thi\u1ebft v\u1edbi ng\u01b0\u1eddi xem.<\/p>\n<p>V\u1edbi Burberry, h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t l\u1ed1i ti\u1ebfp c\u1eadn \u0111i\u1ec7n \u1ea3nh h\u01a1n \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n s\u00e1ng l\u1eadp th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh, s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt quay phim ch\u1ea5t l\u01b0\u1ee3ng cao, h\u00ecnh \u1ea3nh \u0111an xen, \u00e2m nh\u1ea1c bao tr\u00f9m v\u00e0 c\u00e1c \u0111o\u1ea1n c\u1eaft nhanh g\u1ea7n gi\u1ed1ng v\u1edbi m\u1ed9t \u0111o\u1ea1n film trailer:<\/p>\n<p>&nbsp;<\/p>\n<div class=\"iframe-container\"><iframe loading=\"lazy\" class=\"iframe-item\" src=\"https:\/\/www.youtube.com\/embed\/6D5IZtDCS5c\" width=\"600\" height=\"350\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Video th\u00e0nh ph\u1ea9m g\u1ee3i l\u00ean s\u1ef1 c\u00e1ch \u0111i\u1ec7u c\u1ea7u k\u1ef3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao c\u1ea5p c\u1ee7a ch\u00ednh s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 l\u00e0 m\u1ed9t l\u1ed1i s\u1ed1ng m\u00e0 nh\u1eefng ng\u01b0\u1eddi m\u1eb7c nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u0169ng kh\u00f4ng ng\u1ea7n ng\u1ea1i theo \u0111u\u1ed5i. Ch\u1eafc ch\u1eafn r\u1eb1ng video v\u00e0 \u0111\u1ed3 h\u1ecda chuy\u1ec3n \u0111\u1ed9ng (motion graphic) l\u00e0 nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng h\u1eefu \u00edch \u0111\u1ec3 chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 ngu\u1ed3n g\u1ed1c c\u1ee7a doanh nghi\u1ec7p b\u1ea1n nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 duy nh\u1ea5t.<\/p>\n<p>N\u1ebfu b\u1ea1n c\u00f3 l\u1ecbch s\u1eed 50 n\u0103m phong ph\u00fa nh\u01b0 T\u1ed5 ch\u1ee9c t\u00e0i tr\u1ee3 qu\u1ed1c gia v\u00ec ngh\u1ec7 thu\u1eadt (NEA), th\u00ec m\u1ed9t video bao g\u1ed3m t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 c\u00f3 l\u1ebd l\u00e0 qu\u00e1 d\u00e0i v\u00e0 qu\u00e1 chi ti\u1ebft, c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi xem m\u1ea5t t\u1eadp trung. V\u00ec v\u1eady, thay v\u00e0o \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh. Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a NEA, h\u1ecd \u0111\u00e3 ch\u1ecdn m\u1ed9t d\u00f2ng th\u1eddi gian c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c (interactive timeline) m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 theo t\u1ed1c \u0111\u1ed9 ri\u00eang c\u1ee7a h\u1ecd.<\/p>\n<p>C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec m\u00e0 h\u1ecd quan t\u00e2m nh\u1ea5t &#8211; c\u00f9ng nhau t\u1ea1o n\u00ean c\u00e2u chuy\u1ec7n.\u00a0Do n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 gia t\u0103ng \u0111\u00e1ng k\u1ec3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, n\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c th\u1ef1c.<\/p>\n<p>N\u1ebfu b\u1ea1n ch\u1ecdn vi\u1ec7c s\u1eed d\u1ee5ng video hay video ho\u1ea1t h\u00ecnh \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 ngu\u1ed3n g\u1ed1c th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1c s\u1ebd n\u1ea3y sinh: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n s\u1eed d\u1ee5ng t\u1ed1i \u01b0u nh\u1eefng video n\u00e0y tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh?<\/p>\n<p>Suy cho c\u00f9ng, ch\u1ec9 ri\u00eang tr\u00ean Instagram, th\u1eddi l\u01b0\u1ee3ng video t\u1ed1i \u0111a cho m\u1ed9t b\u00e0i \u0111\u0103ng l\u00e0 60s, trong khi \u0111\u00f3 \u1edf ch\u1ebf \u0111\u1ed9 Instagram Stories ch\u1ec9 l\u00e0 15s. Nh\u1eefng gi\u1edbi h\u1ea1n n\u00e0y s\u1ebd thay \u0111\u1ed5i gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau. V\u00e0 kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn \u0111\u1ed9 d\u00e0i video, b\u1ea1n c\u00f2n ph\u1ea3i l\u01b0u \u00fd \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i c\u1ee7a c\u00e1c k\u00edch th\u01b0\u1edbc trong video.<\/p>\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p n\u00e0y v\u00e0 tr\u00ean th\u1ef1c t\u1ebf, t\u1ea5t c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3 \u0111\u1ec1u gi\u00fap cho video c\u1ee7a b\u1ea1n ti\u1ebfn xa h\u01a1n. C\u00f3 ngh\u0129a l\u00e0, c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 s\u1eed d\u1ee5ng l\u1ea1i video ho\u1eb7c\u00a0<em>motion graphic<\/em>\u00a0cho ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c m\u1ee5c \u0111\u00edch qu\u1ea3ng b\u00e1 kh\u00e1c \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn l\u1ea1i \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n t\u1eeb kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh.<\/p>\n<p>\u0110\u1ec3 h\u00ecnh dung \u0111i\u1ec1u n\u00e0y, l\u1ea5y v\u00ed d\u1ee5 video LEGO c\u00f3 m\u1ed9t s\u1ed1 nh\u00e2n v\u1eadt kh\u00e1 quan tr\u1ecdng, bao g\u1ed3m c\u1ea3 ch\u00ednh ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ty, Ole Kirk Christiansen. V\u00e0o th\u1eddi \u0111i\u1ec3m c\u01a1 h\u00e0n, Christiansen \u0111\u00e3 t\u1eadn d\u1ee5ng k\u1ef9 n\u0103ng l\u00e0m m\u1ed9c c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ch\u1ebf t\u1ea1o \u0111\u1ed3 ch\u01a1i.<\/p>\n<p>Nh\u1eefng nh\u00e2n v\u1eadt n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00e1i s\u1eed d\u1ee5ng nhi\u1ec1u l\u1ea7n tr\u00ean c\u00e1c t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o c\u1ee7a LEGO. Ch\u00fang c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ch\u1ec9 d\u1eabn h\u01b0\u1edbng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn trang \u0111\u00edch (landing page) ho\u1eb7c l\u00e0 h\u00ecnh \u1ea3nh minh h\u1ecda cho m\u1ed9t \u0111\u1ed3 h\u1ecda th\u00f4ng tin (infographic) c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 d\u1eabn chuy\u1ec7n theo m\u1ed9t c\u00e1ch kh\u00e1c. Tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, b\u1ea1n c\u00f3 th\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n theo t\u1eebng ph\u1ea7n nh\u1ecf, t\u1eadp trung v\u00e0o c\u00e1c nh\u00e2n v\u1eadt ri\u00eang l\u1ebb trong c\u00e1c \u1ea3nh GIFs ng\u1eafn, c\u00e1c \u0111o\u1ea1n MP4, l\u00e0 c\u00e1c \u0111o\u1ea1n tr\u00edch c\u1ee7a video d\u00e0i ho\u1eb7c trong \u1ea3nh t\u0129nh t\u1eeb video.<\/p>\n<p>V\u00ed d\u1ee5: h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh sau \u0111\u00e2y l\u00e0 m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean Twitter ho\u1eb7c Instagram k\u00e8m theo d\u00f2ng ch\u1eef,\u00a0<em>&#8220;B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u1ee7a LEGO \u0111\u00e3 th\u00e0nh l\u1eadp c\u00f4ng ty s\u1ea3n xu\u1ea5t \u0111\u1ed3 ch\u01a1i cho b\u1ed1n con trai c\u1ee7a m\u00ecnh kh\u00f4ng?&#8221;<\/em>\u00a0Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 c\u1ed1 g\u1eafng kh\u01a1i m\u00e0o cu\u1ed9c tr\u00f2 chuy\u1ec7n b\u1eb1ng m\u1ed9t c\u00e2u h\u1ecfi:\u00a0<em>\u201cM\u00f3n \u0111\u1ed3 ch\u01a1i y\u00eau th\u00edch c\u1ee7a b\u1ea1n khi c\u00f2n nh\u1ecf l\u00e0 g\u00ec? (T\u1ea5t nhi\u00ean l\u00e0 ngo\u00e0i LEGO ra!)\u201d<\/em><\/p>\n<p>H\u00e3y nh\u1edb r\u1eb1ng, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh k\u00edch th\u01b0\u1edbc c\u1ee7a \u1ea3nh t\u0129nh ho\u1eb7c \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh t\u00f9y thu\u1ed9c v\u00e0o n\u1ec1n t\u1ea3ng m\u00e0 nh\u1eefng t\u1ea5m \u1ea3nh \u0111\u00f3 s\u1ebd xu\u1ea5t hi\u1ec7n. \u0110\u1ec3 minh h\u1ecda, \u0111\u1ed1i v\u1edbi m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean b\u1ea3n tin Instagram theo h\u00ecnh vu\u00f4ng \u0111i\u1ec3n h\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t t\u1ec9 l\u1ec7 l\u00e0 1:1.<\/p>\n<blockquote><p>B\u1eb1ng c\u00e1ch \u0111\u1ecbnh d\u1ea1ng v\u00e0 s\u1eed d\u1ee5ng l\u1ea1i video c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng t\u1ea1o ra nhi\u1ec1u n\u1ed9i dung ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c k\u00eanh x\u00e3 h\u1ed9i v\u00e0 ti\u1ebfp t\u1ee5c h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn video c\u1ee7a b\u1ea1n trong th\u1eddi gian d\u00e0i.<\/p><\/blockquote>\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1ch ti\u1ebfp c\u1eadn t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 chia s\u1ebb kh\u00f4ng ch\u1ec9 c\u00e1c \u1ea3nh t\u0129nh kh\u00e1c m\u00e0 c\u00f2n c\u1ea3 c\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh h\u00f3a v\u00e0 c\u00e1c clip d\u1ea1ng ng\u1eafn t\u1eeb m\u1ed9t video d\u00e0i h\u01a1n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap video c\u00f3 s\u1ee9c h\u00fat h\u01a1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i nh\u1ea5t \u0111\u1ecbnh v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ti\u1ec1m n\u0103ng c\u1ee7a video \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch t\u1ed1i \u0111a tr\u00ean c\u00e1c k\u00eanh x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>#2 Chia s\u1ebb v\u1ec1 kh\u00e1t v\u1ecdng c\u1ee7a c\u00f4ng ty<\/strong><\/p>\n<p>Trong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 c\u00e2u chuy\u1ec7n \u0111\u1eb7c bi\u1ec7t h\u1ea5p d\u1eabn n\u00e0o \u0111\u1ec3 k\u1ec3, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh \u0111\u1ec3 minh h\u1ecda v\u1ec1 nh\u1eefng g\u00ec doanh nghi\u1ec7p c\u1ee7a b\u1ea1n hy v\u1ecdng \u0111\u1ea1t \u0111\u01b0\u1ee3c. Nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1ea7y kh\u00e1t v\u1ecdng n\u00e0y kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng m\u00e0 c\u00f2n nh\u1ea5n m\u1ea1nh v\u00e0o c\u00e1ch m\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00f3 ho\u1eb7c doanh nghi\u1ec7p \u0111\u00f3 n\u00f3i chung s\u1ebd khi\u1ebfn th\u1ebf gi\u1edbi tr\u1edf n\u00ean t\u1ed1t \u0111\u1eb9p h\u01a1n.<\/p>\n<p>Chia s\u1ebb v\u1ec1 c\u00e2u chuy\u1ec7n tr\u00e1ch nhi\u1ec7m c\u00f4ng ty \u2013 v\u1ec1 c\u00e1ch m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111ang c\u1ed1ng hi\u1ebfn cho c\u1ed9ng \u0111\u1ed3ng nh\u01b0 th\u1ebf n\u00e0o ho\u1eb7c chi\u1ebfn \u0111\u1ea5u cho m\u1ed9t l\u00fd do x\u1ee9ng \u0111\u00e1ng n\u00e0o \u0111\u1ea5y \u2013 s\u1ebd v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 v\u1edbi Th\u1ebf h\u1ec7 Z, th\u1ebf h\u1ec7 chi\u1ebfm 32% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi v\u00e0 do \u0111\u00f3 \u0111\u00e2y l\u00e0 m\u1ed9t t\u1ec9 l\u1ec7 \u0111\u00e1ng k\u1ec3 v\u00e0 ng\u00e0y c\u00e0ng t\u0103ng trong h\u1ea7u h\u1ebft m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>Nh\u01b0 nhi\u1ec1u chuy\u00ean gia marketing \u0111\u00e3 quan s\u00e1t, Th\u1ebf h\u1ec7 Z c\u00f3 xu h\u01b0\u1edbng \u01b0u ti\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd th\u1ee9c v\u1ec1 x\u00e3 h\u1ed9i v\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 c\u1ed1ng hi\u1ebfn cho c\u1ed9ng \u0111\u1ed3ng. S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng chi\u1ebfn d\u1ecbch marketing nh\u01b0 chi\u1ebfn d\u1ecbch #LikeaGirl c\u1ee7a Always \u0111\u00e3 l\u00e0m n\u1ed5i b\u1eadt \u0111i\u1ec1u n\u00e0y.\u00a0<img decoding=\"async\" class=\"c008\" src=\"https:\/\/advertisingvietnam.com\/wp-content\/uploads\/2015\/11\/likeagirl.jpg\" \/><\/p>\n<p>V\u00ec v\u1eady, n\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u1ea7y c\u1ea3m h\u1ee9ng \u0111\u1ec3 bi\u1ebfn th\u1ebf gi\u1edbi tr\u1edf th\u00e0nh m\u1ed9t n\u01a1i t\u1ed1t \u0111\u1eb9p h\u01a1n th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u1ec3 chia s\u1ebb c\u00e2u chuy\u1ec7n \u0111\u00f3 m\u1ecdi ng\u01b0\u1eddi bi\u1ebft. Ben and Jerry\u2019s l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec chia s\u1ebb qu\u00e1 kh\u1ee9 c\u1ee7a m\u00ecnh, h\u1ecd mu\u1ed1n \u0111i ti\u00ean phong tr\u00ean nhi\u1ec1u m\u1eb7t tr\u1eadn v\u00ec m\u1ed9t t\u01b0\u01a1ng lai t\u1ed1t \u0111\u1eb9p h\u01a1n. Ben and Jerry\u2019s \u0111\u01b0a s\u1ee9 m\u1ec7nh c\u1ee7a h\u1ecd v\u1ec1 th\u1ef1c ph\u1ea9m b\u1ec1n v\u1eefng\u00a0<em>(sustainable foods)\u00a0<\/em>v\u00e0 n\u1ec1n n\u00f4ng nghi\u1ec7p c\u00f3 ngu\u1ed3n g\u1ed1c v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m\u00a0<em>(responsibly sourced agriculture)<\/em>\u00a0l\u00ean h\u00e0ng \u0111\u1ea7u trong nh\u1eefng t\u00e0i li\u1ec7u marketing c\u1ee7a h\u1ecd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh? V\u1eady b\u1ea1n \u0111\u00e3 bao gi\u1edd xem x\u00e9t v\u1ec1 vi\u1ec7c d\u00f9ng h\u00ecnh \u1ea3nh \u0111\u1ec3 chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n trong chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh ch\u01b0a? Trong b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n s\u1ebd t\u00ecm ra \u0111\u01b0\u1ee3c 5 c\u00e1ch \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,232],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5585"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5585"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5585\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}