{"id":55854,"date":"2023-12-20T16:01:55","date_gmt":"2023-12-20T09:01:55","guid":{"rendered":"https:\/\/masterskills.org\/blog\/toi-uu-chien-dich-email-marketing-de-giu-chan-khach-hang.html"},"modified":"2023-12-20T16:01:55","modified_gmt":"2023-12-20T09:01:55","slug":"toi-uu-chien-dich-email-marketing-de-giu-chan-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/toi-uu-chien-dich-email-marketing-de-giu-chan-khach-hang.html","title":{"rendered":"T\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
Trong th\u1eddi k\u1ef3 m\u00e0 \u0111\u1ed1i th\u1ee7 ch\u1ec9 \u1edf c\u00e1ch ch\u00fang ta m\u1ed9t c\u00fa k\u00edch chu\u1ed9t th\u00ec vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. Kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i b\u00ean b\u1ea1n c\u00e0ng l\u00e2u, gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a h\u1ecd c\u00e0ng d\u00e0i v\u00e0 t\u1ea1o ra c\u00e0ng nhi\u1ec1u l\u1ee3i nhu\u1eadn cho b\u1ea1n. Theo m\u1ed9t nghi\u00ean c\u1ee9u, 80% doanh thu trong t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p ph\u1ee5 thu\u1ed9c v\u00e0o \u00a020% kh\u00e1ch h\u00e0ng trung th\u00e0nh hi\u1ec7n t\u1ea1i.<\/p>\n

Hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh qua t\u1ef7 l\u1ec7 churn. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c SaaS \u0111\u00e3 quen v\u1edbi t\u1ef7 l\u1ec7 n\u00e0y, n\u00f3 ph\u1ea3n \u00e1nh % kh\u00e1ch h\u00e0ng unsubcribe (d\u1eebng thu\u00ea bao) d\u1ecbch v\u1ee5 sau m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. C\u00f2n \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u1ef7 l\u1ec7 churn trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 t\u1ef7 l\u1ec7 kh\u00e1ch kh\u00f4ng ti\u1ebfp t\u1ee5c mua h\u00e0ng sau 1 kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

B\u00e0i to\u00e1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u1ef1c ch\u1ea5t quay v\u1ec1 vi\u1ec7c gi\u1ea3m t\u1ef7 l\u1ec7 churn. B\u1ea1n ph\u1ea3i t\u1eadp trung cho vi\u1ec7c l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o h\u1ecd t\u1ea1o ra gi\u00e1 tr\u1ecb. \u0110\u1ec3 gi\u1eef cho kh\u00e1ch h\u00e0ng v\u1eabn duy tr\u00ec v\u00f2ng \u0111\u1eddi mua h\u00e0ng, m\u1ed9t k\u00eanh k\u1ebft n\u1ed1i b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 t\u1edbi \u0111\u1ea7u ti\u00ean \u0111\u00f3 l\u00e0 email. C\u00e1c chi\u1ebfn d\u1ecbch email marketing gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u1ef1 y\u00eau th\u00edch c\u1ee7a h\u1ecd v\u00e0o th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m. Th\u1eed tham kh\u1ea3o v\u00e0 \u00e1p d\u1ee5ng 4 chi\u1ebfn l\u01b0\u1ee3c d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

1. Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng<\/h2>\n

M\u1ed9t email chung chung ch\u1ec9 th\u1ec3 hi\u1ec7n s\u1ef1 l\u01b0\u1eddi bi\u1ebfng, thi\u1ebfu t\u00ecm t\u00f2i v\u00e0 th\u1ea5u hi\u1ec3u c\u1ee7a ng\u01b0\u1eddi g\u1eedi. Ch\u00ednh v\u00ec th\u1ebf, b\u1ea1n c\u1ea7n ph\u1ea3i ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 l\u00ean c\u00e1c chi\u1ebfn d\u1ecbch g\u1eedi email\u00a0nh\u1eafm m\u1ee5c ti\u00eau theo c\u00e1c\u00a0ti\u00eau ch\u00ed kh\u00e1c bi\u1ec7t h\u00f3a v\u1ec1 \u0111\u1ecba l\u00fd, nhu c\u1ea7u v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u00e2n s\u00e1ch chi ti\u00eau c\u1ee7a t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian cho kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap h\u1ecd kh\u00e1m ph\u00e1 t\u1ed1t h\u01a1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Kh\u00f4ng nh\u1eefng th\u1ebf, ph\u00e2n nh\u00f3m gi\u00fap doanh nghi\u1ec7p ti\u1ebfn g\u1ea7n h\u01a1n t\u1edbi m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n h\u00f3a. Nh\u1edd \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi ho\u00e0n c\u1ea3nh c\u1ee5 th\u1ec3 c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

Brooks \u2013 th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y th\u1ec3 thao \u0111\u00e3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u s\u1eb5n c\u00f3 v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1eddi ti\u1ebft. C\u00e1c email d\u01b0\u1edbi \u0111\u00e2y ch\u1ee9ng t\u1ecf h\u1ecd th\u1ea5u hi\u1ec3u, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\"Email<\/p>\n

Brooks \u0111\u00e3 \u0111\u1eb7c bi\u1ec7t th\u00e0nh c\u00f4ng trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng nh\u1edd ph\u00e1t tri\u1ebfn chi\u1ebfn d\u1ecbch email marketing t\u1ed1i \u01b0u t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng theo t\u1eebng m\u00f9a trong n\u0103m<\/p>\n<\/div>\n

Tuy nhi\u00ean, c\u00e2u h\u1ecfi \u0111\u1eb7t ra : L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e2n nh\u00f3m hi\u1ec7u qu\u1ea3?<\/p>\n

Tr\u01b0\u1edbc ti\u00ean, h\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb b\u01b0\u1edbc ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 th\u00f3i quen ng\u01b0\u1eddi d\u00f9ng, c\u00f3 th\u1ec3 t\u1eeb nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, ticket h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng hay t\u00e2m l\u00fd khi tham d\u1ef1 webinar\u2026 \u0110\u1ed3ng th\u1eddi, x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng c\u00f3 nguy c\u01a1 r\u1eddi b\u1ecf v\u00f2ng \u0111\u1eddi mua h\u00e0ng. Ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 d\u1ea5u hi\u1ec7u gi\u00fap b\u1ea1n nh\u1eadn ra, gi\u1ea3 s\u1eed t\u1ea7n su\u1ea5t gh\u00e9 trang, gi\u1ea3m d\u1ea7n t\u1eeb h\u00e0ng ng\u00e0y \u0111\u1ebfn h\u00e0ng tu\u1ea7n, sau \u0111\u00f3 l\u00e0 h\u00e0ng th\u00e1ng\u2026<\/p>\n

2. Cung c\u1ea5p n\u1ed9i dung \u0111\u00e0o t\u1ea1o kh\u00e1ch h\u00e0ng<\/h2>\n

Ph\u00e1t tri\u1ec3n th\u00f4ng \u0111i\u1ec7p chia s\u1ebb v\u1edbi kh\u00e1ch h\u00e0ng nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 ch\u1ee9c n\u0103ng n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m s\u1ebd gi\u00fap h\u1ecd hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi gi\u1ea3m t\u1ef7 l\u1ec7 churn c\u0169ng l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00f4ng t\u1ed3i.<\/p>\n

\u0110\u00e0o t\u1ea1o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 gi\u00fap h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft \u201c\u0111i\u1ec3m \u0111au\u201d m\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p mang l\u1ea1i. Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u, nh\u01b0ng khi n\u00f3 xu\u1ea5t ph\u00e1t t\u1eeb doanh nghi\u1ec7p, l\u1ee3i \u00edch s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i: b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i t\u1ea1o n\u00ean n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n cho kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi c\u1ee7ng c\u1ed1 l\u00f2ng trung th\u00e0nh v\u00e0 m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng \u2013 doanh nghi\u1ec7p.<\/p>\n

D\u1eebng g\u1eedi email v\u1edbi n\u1ed9i dung d\u1ec5 d\u1ef1 \u0111o\u00e1n; thay v\u00e0o \u0111\u00f3 h\u00e3y ph\u00e1t tri\u1ec3n c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m: L\u00e0m th\u1ebf n\u00e0o t\u00f4i c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3 h\u01a1n? Nh\u1eefng t\u00ednh n\u0103ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 X?<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y t\u1eadn d\u1ee5ng email nh\u01b0 m\u1ed9t b\u1ec7 ph\u00f3ng thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0o ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i chi ti\u1ebft t\u1eebng t\u00ednh n\u0103ng nh\u1ecf trong email m\u00e0 m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng. Ch\u1eb3ng h\u1ea1n, vi\u1ebft m\u1ed9t \u0111o\u1ea1n ng\u1eafn c\u1ee7a b\u00e0i ph\u00e2n t\u00edch xu h\u01b0\u1edbng th\u1eddi trang. Sau \u0111\u00f3, th\u00eam m\u1ed9t n\u00fat g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u201c\u0110\u1ecdc th\u00eam\u201d \u0111\u1ec3 h\u1ecd v\u00e0o blog c\u1ee7a b\u1ea1n t\u00ecm hi\u1ec3u to\u00e0n b\u1ed9 b\u00e0i vi\u1ebft. N\u1ebfu b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng nh\u1eadn email ph\u1ea3i h\u00e0nh \u0111\u1ed9ng ngay, h\u00e3y t\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch, h\u1ed1i th\u00fac trong n\u1ed9i dung b\u1eb1ng c\u00e1ch gi\u1edbi h\u1ea1n th\u1eddi gian ho\u1eb7c th\u00eam \u01b0u \u0111\u00e3i ti\u1ec1n th\u01b0\u1edfng. Ho\u1eb7c, thi\u1ebft l\u1eadp c\u00e1c th\u00e1ch th\u1ee9c ph\u1ed5 bi\u1ebfn sau \u0111\u00f3 \u0111\u01b0a ra k\u1ecbch b\u1ea3n gi\u1ea3i quy\u1ebft trong n\u1ed9i dung c\u0169ng ch\u00ednh l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u \u0111\u1ec3 gi\u1eef t\u1ef7 l\u1ec7 churn \u1edf m\u1ee9c c\u00f3-th\u1ec3-ki\u1ec3m-so\u00e1t.<\/p>\n

\"Email<\/p>\n

Linkedin l\u1ef1a ch\u1ecdn m\u1ed9t h\u01b0\u1edbng \u0111i kh\u00e1c \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng qua vi\u1ec7c g\u1eedi email v\u1edbi th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a, n\u1ed9i dung th\u00f4i th\u00fac kh\u00e1ch h\u00e0ng click \u0111\u1ec3 \u0111\u1ecdc th\u00eam th\u00f4ng tin trong blog<\/p>\n<\/div>\n

3. G\u1eedi email ph\u1ea3n h\u1ed3i<\/h2>\n

Kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh r\u1eddi b\u1ecf b\u1ea1n v\u00ec nhi\u1ec1u l\u00fd do, tuy nhi\u00ean, h\u1ea7u h\u1ebft tr\u01b0\u1eddng h\u1ee3p \u0111\u1ec1u c\u00f3 th\u1ec3 ng\u0103n ng\u1eeba. H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t l\u1ee3i th\u1ebf ho\u00e0n h\u1ea3o l\u00e0 thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00e3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m t\u1eeb doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00f3, h\u00e3y khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u01b0a ra nh\u1eadn x\u00e9t, khuy\u1ebfn ngh\u1ecb c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn th\u1ef1c t\u1ebf t\u1ed1t nh\u1ea5t m\u00e0 \u0111\u1ed1i v\u1edbi website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00ec \u0111\u00e2y c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 l\u1ee3i h\u1ea1i \u0111\u01b0a kh\u00e1ch h\u00e0ng tr\u1edf l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa.<\/p>\n

H\u1ecdc h\u1ecfi, kh\u00e1m ph\u00e1 nhu c\u1ea7u kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e2u h\u1ecfi:<\/p>\n

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  • Tr\u00ean thang \u0111i\u1ec3m t\u1eeb 1 \u0111\u1ebfn 10, b\u1ea1n \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n
  • B\u1ea1n c\u00f3 g\u1ee3i \u00fd g\u00ec \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i?<\/li>\n
  • Li\u1ec7u b\u1ea1n c\u00f3 mu\u1ed1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i v\u1edbi \u0111\u1ed3ng nghi\u1ec7p, ng\u01b0\u1eddi th\u00e2n?<\/li>\n<\/ul>\n

    G\u1eedi m\u1ed9t email t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t nhanh v\u00e0 nh\u1edb gi\u1eef thi\u1ebft k\u1ebf \u1edf m\u1ee9c \u0111\u01a1n gi\u1ea3n nh\u1ea5t c\u00f3 th\u1ec3. Tr\u00e1nh xa nh\u1eefng h\u00ecnh \u1ea3nh kh\u00f4ng c\u1ea7n thi\u1ebft ho\u1eb7c qu\u00e1 nhi\u1ec1u \u0111\u1ec1 m\u1ee5c trong email, thay v\u00e0o \u0111\u00f3, t\u1eadp trung v\u00e0o th\u00f4ng \u0111i\u1ec7p c\u0169ng nh\u01b0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 h\u1ea1n ch\u1ebf t\u1ed1i \u0111a kh\u1ea3 n\u0103ng l\u00e0m phi\u1ec1n kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng h\u00e0nh \u0111\u1ed9ng theo mong mu\u1ed1n c\u1ee7a b\u1ea1n.<\/p>\n

    \"Email<\/p>\n

    Amazon th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng khi b\u1eafn m\u1ed9t m\u0169i t\u00ean tr\u00fang hai \u0111\u00edch: khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay l\u1ea1i website \u0111\u1ed3ng th\u1eddi review v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/p>\n<\/div>\n

    Ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch email \u0111\u00e3 th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00e1n ti\u1ebfp \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 c\u01a1 h\u1ed9i t\u00ecm hi\u1ec3u xem kh\u00e1ch h\u00e0ng n\u00e0o c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

    Ki\u1ec3m so\u00e1t t\u1ef7 l\u1ec7 m\u1edf email, theo d\u00f5i nh\u1eefng link m\u00e0 kh\u00e1ch h\u00e0ng click \u0111\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 ph\u1ea3n h\u1ed3i b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c. T\u1ef7 l\u1ec7 click \u0111\u1ec3 m\u1edf c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin (subscriber). T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 t\u00ecm ra c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch c\u0169ng nh\u01b0 so s\u00e1nh s\u1ef1 ph\u00f9 h\u1ee3p gi\u1eefa mong \u0111\u1ee3i c\u1ee7a subscriber\u00a0v\u1edbi nh\u1eefng g\u00ec b\u1ea1n \u0111ang truy\u1ec1n t\u1ea3i.<\/p>\n

    T\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a th\u00f4ng tin ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a h\u1ecd \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 trung th\u00e0nh.<\/p>\n

    4. Tri \u00e2n kh\u00e1ch h\u00e0ng<\/h2>\n

    M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 mong mu\u1ed1n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c c\u00f4ng nh\u1eadn. V\u00ec l\u1ebd \u0111\u00f3, s\u1eed d\u1ee5ng email ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i ho\u00e0n h\u1ea3o \u0111\u1ec3 b\u00e0y t\u1ecf vi\u1ec7c b\u1ea1n \u0111\u00e1nh gi\u00e1 cao v\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 t\u1ea7m quan tr\u1ecdng c\u1ee7a h\u1ecd v\u1edbi c\u00f4ng vi\u1ec7c kinh doanh. \u0110\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ch\u01b0a th\u1ef1c s\u1ef1 \u1ea5n t\u01b0\u1ee3ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, ch\u1eafc ch\u1eafn b\u1ea1n c\u1ea7n t\u1ea1o m\u1ed9t \u0111i\u1ebfm nh\u1ea5n kh\u00e1c bi\u1ec7t n\u00e0o \u0111\u00f3 \u0111\u1ec3 ph\u00e1 v\u1ee1 th\u00f3i quen \u0111\u00f3: phi\u1ebfu gi\u1ea3m gi\u00e1, m\u00e3 khuy\u1ebfn m\u1ea1i v\u00e0 khuy\u1ebfn m\u1ea1i \u0111\u1eb7c bi\u1ec7t\u2026<\/p>\n

    Ng\u1ed3i l\u1ea1i v\u1edbi nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh k\u00eanh n\u00e0o hay h\u00ecnh th\u1ee9c n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng nh\u1ea5t, v\u00ed d\u1ee5: m\u1ed9t kh\u00e1ch h\u00e0ng 10 n\u0103m c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c v\u00e9 mi\u1ec5n ph\u00ed cho m\u1ed9t s\u1ef1 ki\u1ec7n \u0111\u1ed9c quy\u1ec1n, trong khi m\u1ed9t v\u1ecb kh\u00e1ch kh\u00e1c mua t\u1edbi 1.000.000 VN\u0110\/l\u1ea7n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t phi\u1ebfu gi\u1ea3m gi\u00e1 10%\u2026L\u1ef1a ch\u1ecdn qu\u00e0 tri \u00e2n l\u00e0 c\u1ea3 m\u1ed9t ngh\u1ec7 thu\u1eadt, b\u1edfi, nhi\u1ec1u kh\u00e1ch h\u00e0ng quan t\u00e2m t\u1edbi gi\u1ea3m gi\u00e1 hay khuy\u1ebfn m\u00e3i h\u01a1n l\u1eddi c\u1ea3m \u01a1n su\u00f4ng.<\/p>\n

    C\u00f3 m\u1ed9t suy ngh\u0129 kh\u00e1 ph\u1ed5 bi\u1ebfn t\u1ea1i nhi\u1ec1u doanh nghi\u1ec7p: b\u1ea1n th\u01b0\u1eddng cho r\u1eb1ng n\u00e2ng c\u1ea5p g\u00f3i s\u1eed d\u1ee5ng hay b\u1ed5 sung t\u00ednh n\u0103ng mi\u1ec5n ph\u00ed v\u1edbi m\u1ed9t m\u1ee9c gi\u1ea3m gi\u00e1 ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c tri \u00e2n kh\u00e1ch h\u00e0ng, nh\u01b0ng th\u1ef1c s\u1ef1 n\u00f3 l\u1ea1i l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c b\u00e1n gia t\u0103ng\/b\u00e1n ch\u00e9o. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m m\u00e0 ch\u00ednh x\u00e1c h\u01a1n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng.<\/p>\n

    Quy\u1ebft \u0111\u1ecbnh c\u00e1ch b\u1ea1n tri \u00e2n kh\u00e1ch h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 khuy\u1ebfn kh\u00edch nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng tr\u1edf l\u1ea1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

    G\u1eedi email, gi\u1ea3m t\u1ef7 l\u1ec7 churn<\/h2>\n

    Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i l\u00e0 t\u00e0i s\u1ea3n t\u1ed1t nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p. Ch\u0103m s\u00f3c, h\u1ed7 tr\u1ee3 v\u00e0 tri \u00e2n h\u1ee3p l\u00fd s\u1ebd gi\u00fap b\u1ea1n h\u1ea1n ch\u1ebf t\u1ed1i \u0111a t\u1ef7 l\u1ec7 r\u1eddi kh\u1ecfi v\u00f2ng \u0111\u1eddi mua h\u00e0ng. B\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p t\u00f9y ch\u1ec9nh. G\u1eedi email ph\u1ea3n h\u1ed3i \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin, m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 tri \u00e2n b\u1eb1ng m\u1ed9t b\u1ee9c th\u01b0 c\u1ea3m \u01a1n \u0111\u01a1n gi\u1ea3n qua email. S\u00e1ng t\u1ea1o, ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch email h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng ch\u1eafc ch\u1eafn s\u1ebd gi\u1ea3 t\u1ef7 l\u1ec7 churn. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 th\u1eed?<\/p>\n

    Theo\u00a0Shayla Price<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • Ph\u00e2n nh\u00f3m Email v\u00e0 t\u00e1c \u0111\u1ed9ng t\u1edbi l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/li>\n
    • [Infographic] 9 chi\u1ebfn d\u1ecbch Email Marketing gi\u00fap gia t\u0103ng doanh s\u1ed1<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh qua t\u1ef7 l\u1ec7 churn. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c SaaS \u0111\u00e3 quen v\u1edbi t\u1ef7 l\u1ec7 n\u00e0y, n\u00f3 ph\u1ea3n \u00e1nh % kh\u00e1ch h\u00e0ng unsubcribe (d\u1eebng thu\u00ea bao) d\u1ecbch v\u1ee5 sau m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. C\u00f2n \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u1ef7 l\u1ec7 churn trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 t\u1ef7 l\u1ec7 kh\u00e1ch kh\u00f4ng ti\u1ebfp t\u1ee5c mua h\u00e0ng sau 1 kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55854"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55854"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55854\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}