{"id":55865,"date":"2023-12-20T16:04:38","date_gmt":"2023-12-20T09:04:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xac-dinh-do-thanh-cong-cua-noi-dung.html"},"modified":"2023-12-20T16:04:38","modified_gmt":"2023-12-20T09:04:38","slug":"xac-dinh-do-thanh-cong-cua-noi-dung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xac-dinh-do-thanh-cong-cua-noi-dung.html","title":{"rendered":"X\u00e1c \u0111\u1ecbnh \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a n\u1ed9i dung"},"content":{"rendered":"<div id=\"test\">T\u1ea1i sao b\u1ea1n d\u1eebng ch\u00e2n \u1edf b\u00e0i vi\u1ebft n\u00e0y? T\u1eeb kh\u00f3a n\u00e0o \u0111\u00e3 d\u1eabn b\u1ea1n \u0111\u1ebfn \u0111\u00e2y? C\u00f3 ph\u1ea3i t\u00f4i \u0111\u00e3 l\u1eadp k\u1ebf ho\u1ea1ch s\u1eb5n \u0111\u1ec3 b\u1ea1n \u0111\u1ecdc b\u00e0i n\u00e0y kh\u00f4ng? C\u00f3 th\u1ec3 l\u1eafm, v\u00e0 v\u1eady ngh\u0129a l\u00e0 n\u1ed9i dung c\u1ee7a t\u00f4i \u0111\u00e3 th\u00e0nh c\u00f4ng. L\u1ebd \u0111\u01b0\u01a1ng nhi\u00ean \u0111\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m content marketing ch\u00fang ta mu\u1ed1n, vi\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t content hay v\u00e0 \u0111\u01b0a \u0111\u1ebfn nh\u1eefng th\u00f4ng tin b\u1ed5 \u00edch cho ng\u01b0\u1eddi \u0111\u1ecdc. D\u1eabu nghe r\u1ea5t r\u00f5 r\u00e0ng nh\u01b0 v\u1eady, ta v\u1eabn ph\u00e2n v\u00e2n li\u1ec7u ta \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng \u0111\u00f3 hay ch\u01b0a. L\u1eadp bi\u1ec3u \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, m\u00f4 h\u00ecnh attribution, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 m\u00e0 Subiz s\u1ebd gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n h\u00f4m nay \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/p>\n<h2 id=\"1-1-xac-dinh-va-theo-doi-muc-tieu-cua-noi-dung-su-dung-bieu-do-hanh-trinh-cua-khach-hang\">1. X\u00e1c \u0111\u1ecbnh v\u00e0 theo d\u00f5i m\u1ee5c ti\u00eau c\u1ee7a n\u1ed9i dung s\u1eed d\u1ee5ng bi\u1ec3u \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n<p>Tr\u01b0\u1edbc khi v\u00e0o ph\u1ea7n mang t\u00ednh k\u0129 thu\u1eadt h\u01a1n c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a n\u1ed9i dung, \u0111\u1ea7u ti\u00ean ta c\u1ea7n \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng \u0111\u00e3. N\u1ebfu thi\u1ebfu vi\u1ec7c \u0111\u00f3, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e2u. \u0110\u1ec3 \u0111\u1eb7t ra \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, h\u00e3y d\u00f9ng m\u1ed9t quy tr\u00ecnh g\u1ecdi l\u00e0 l\u1eadp bi\u1ec3u \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. Quy tr\u00ecnh n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng h\u01a1n th\u00f4ng qua s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 nh\u1eefng \u0111i\u1ec3m ch\u1ea1m c\u1ee7a h\u1ecd, \u0111\u1ed3ng th\u1eddi \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 t\u00ecm c\u00e1c c\u01a1 h\u1ed9i t\u1ed1t cho n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n<div id=\"attachment_9651\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9651 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Document-Customer-Journey-600x180-1.jpg\" alt=\"x\u00e1c \u0111\u1ecbnh \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a n\u1ed9i dung\" width=\"600\" height=\"180\" title=\"Document-Customer-Journey-600x180-1\"><\/p>\n<p class=\"wp-caption-text\">N\u0103m giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n<p>\u0110\u1ea7u ti\u00ean, l\u1eadp b\u1ea3ng v\u1ec1 n\u0103m giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng: Nh\u1eadn bi\u1ebft, H\u1ee9ng th\u00fa, \u0110\u00e1nh gi\u00e1, Quy\u1ebft \u0111\u1ecbnh, Gi\u1eef ch\u00e2n. Ti\u1ebfp theo, \u0111\u1eb7t ra m\u1ee5c ti\u00eau v\u00e0 KPI cho t\u1eebng giai \u0111o\u1ea1n. H\u00e3y c\u00e2n nh\u1eafc nh\u1eefng KPI sau:<\/p>\n<ul>\n<li>Nh\u1eadn bi\u1ebft: H\u1ea1ng c\u1ee7a t\u1eeb kh\u00f3a, \u1ea4n t\u01b0\u1ee3ng, \u0110\u1ed9 xu\u1ea5t hi\u1ec7n tr\u00ean trang t\u00ecm ki\u1ebfm<\/li>\n<li>H\u1ee9ng th\u00fa: L\u01b0\u1ee3t \u0111\u0103ng k\u00ed tham gia webinar, L\u01b0\u1ee3t download t\u00e0i li\u1ec7u, Kh\u00e1ch h\u00e0ng qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng<\/li>\n<li>\u0110\u00e1nh gi\u00e1: Y\u00eau c\u1ea7u b\u00e1o gi\u00e1 (RFQ), B\u1ea3n m\u1eabu, Kh\u00e1ch h\u00e0ng mua h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n<li>Quy\u1ebft \u0111\u1ecbnh: S\u1ef1 chuy\u1ec3n \u0111\u1ed5i, T\u1ed5ng kh\u00e1ch h\u00e0ng<\/li>\n<li>Gi\u1eef ch\u00e2n: L\u01b0\u1ee3t share, L\u01b0\u1ee3ng comment, L\u01b0\u1ee3ng gia h\u1ea1n \u0111\u0103ng k\u00fd, S\u1ef1 k\u1ebft n\u1ed1i v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n<\/ul>\n<p>Sau khi x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 KPI, ki\u1ec3m tra n\u1ed9i dung hi\u1ec7n t\u1ea1i v\u00e0 ph\u00e2n m\u1ee5c ch\u00fang v\u00e0o c\u00e1c giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 m\u1ee5c ti\u00eau th\u1ef1c t\u1ebf v\u00e0 ti\u1ec1m n\u0103ng h\u01a1n, c\u0169ng nh\u01b0 t\u00ecm ra c\u00e1c kho\u1ea3ng tr\u1ed1ng m\u00e0 content ch\u01b0a ch\u1ea1m t\u1edbi.<\/p>\n<h2 id=\"2-2-ap-dung-bieu-do-attribution-de-thay-duoc-do-hieu-qua-cua-kenh\">2. \u00c1p d\u1ee5ng bi\u1ec3u \u0111\u1ed3 attribution \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a k\u00eanh<\/h2>\n<p>B\u01b0\u1edbc th\u1ee9 hai c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a n\u1ed9i dung l\u00e0 l\u1eadp l\u00ean bi\u1ec3u \u0111\u1ed3 attribution v\u1edbi m\u1ee5c ti\u00eau l\u00e0 thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 tr\u1ecb\u00a0cho t\u1eebng \u0111i\u1ec3m ch\u1ea1m trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap quy\u1ebft \u0111\u1ecbnh c\u00e1c k\u00eanh marketing c\u1ee7a b\u1ea1n gi\u00e1 tr\u1ecb th\u1ebf n\u00e0o. M\u1ed9t m\u00f4 h\u00ecnh attribution th\u00e0nh c\u00f4ng s\u1ebd cho b\u1ea1n th\u1ea5y c\u00e1ch c\u00e1c k\u00eanh ph\u1ed1i h\u1ee3p v\u1edbi nhau \u0111\u1ec3 t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, s\u1ef1 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh s\u1ed1 trong khi x\u00e1c \u0111\u1ecbnh r\u00f5 n\u01a1i b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh.<\/p>\n<p>M\u1ed9t v\u00e0i m\u00f4 h\u00ecnh attribution ti\u00eau bi\u1ec3u l\u00e0:<\/p>\n<ul>\n<li>\u0110i\u1ec3m ch\u1ea1m \u0111\u1ea7u: T\u1ea5t c\u1ea3 gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean<\/li>\n<li>\u0110i\u1ec3m ch\u1ea1m cu\u1ed5i: T\u1ea5t c\u1ea3 gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i<\/li>\n<li>H\u00ecnh \u0111\u01b0\u1eddng th\u1eb3ng: Gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c chia \u0111\u1ec1u cho t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m<\/li>\n<li>D\u00f2ng th\u1eddi gian: Gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho t\u1eebng \u0111i\u1ec3m ch\u1ea1m d\u1ef1a tr\u00ean l\u01b0\u1ee3ng th\u1eddi gian t\u1eeb \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean \u0111\u1ebfn s\u1ef1 chuy\u1ec3n \u0111\u1ed5i<\/li>\n<li>S\u1ef1 tham gia: Gi\u00e1 tr\u1ecb cao nh\u1ea5t cho m\u1ed7i \u0111i\u1ec3m ch\u1ea1m tham gia v\u00e0o s\u1ef1 chuy\u1ec3n \u0111\u1ecfi<\/li>\n<li>D\u1ef1a v\u00e0o v\u1ecb tr\u00ed: L\u01b0\u1ee3ng l\u1edbn gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c trao cho \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u v\u00e0 cu\u1ed1i, ph\u1ea7n c\u00f2n l\u1ea1i ph\u00e2n b\u1ed5 \u0111\u1ec1u cho c\u00e1c \u0111i\u1ec3m ch\u1ea1m gi\u1eefa<\/li>\n<\/ul>\n<p>M\u1ee5c ti\u00eau l\u00e0 t\u00ecm ra m\u00f4 h\u00ecnh cung c\u1ea5p d\u1eef li\u1ec7u b\u1ea1n c\u1ea7n\u00a0m\u00e0 kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p, tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p ng\u1ed9 \u0111\u1ed9c th\u00f4ng tin, \u0111\u1eb7c bi\u1ec7t d\u1ec5 x\u1ea3y ra v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f2n thi\u1ebfu kinh nghi\u1ec7m. V\u1edbi h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing, t\u00f4i khuy\u00ean c\u00e1c b\u1ea1n kh\u00f4ng n\u00ean d\u00f9ng m\u00f4 h\u00ecnh \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ho\u1eb7c \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i v\u00ec ch\u00fang kh\u00f4ng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. Thay v\u00e0o \u0111\u00f3, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi m\u00f4 h\u00ecnh \u0110\u01b0\u1eddng th\u1eb3ng ho\u1eb7c S\u1ef1 tham gia \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng nh\u1eefng \u0111i\u1ec3m ch\u1ea1m n\u00e0o tr\u01b0\u1edbc khi v\u00e0o giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>Qua th\u1eddi gian, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh kh\u00e1c k\u1ec3 c\u1ea3 do ch\u00ednh b\u1ea1n thi\u1ebft k\u1ebf, \u0111i\u1ec1u n\u00e0y s\u1ebd g\u00f3p \u00edch r\u1ea5t l\u1edbn v\u00e0o qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a n\u1ed9i dung c\u1ee7a b\u1ea1n. H\u00e3y\u00a0t\u00ecm hi\u1ec3u v\u1ec1 attribution v\u00e0 t\u1ef1 \u00e1p d\u1ee5ng \u0111\u1ec3 xem th\u00e0nh qu\u1ea3 nh\u00e9.<\/p>\n<h2 id=\"3-3-su-dung-viec-phan-khuc-de-xac-dinh-do-thanh-cong-cua-noi-dung\">3. S\u1eed d\u1ee5ng vi\u1ec7c ph\u00e2n kh\u00fac \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a n\u1ed9i dung<\/h2>\n<p>Ph\u00e2n kh\u00fac l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u ph\u00e2n t\u00edch b\u1ed5 sung \u0111\u1ec3 b\u1ea1n hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng h\u01a1n b\u1eb1ng c\u00e1ch \u0111\u00e0o sau t\u00ecm hi\u1ec3u ngu\u1ed3n d\u1eef li\u1ec7u s\u1eb5n c\u00f3. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n ra t\u1eebng k\u00eanh (V\u00ed d\u1ee5: Ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 chuy\u1ec3n d\u1ed5i, nam gi\u1edbi h\u01a1n 30 tu\u1ed5i\u2026) t\u00f9y theo \u01b0u ti\u00ean c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m ph\u1ee9c t\u1ea1p, v\u00e0 n\u00ean \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi kinh doanh nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<div id=\"attachment_9653\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9653 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/Audience-Overview-600x423-1.jpg\" alt=\"ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng\" width=\"600\" height=\"423\" title=\"Audience-Overview-600x423-1\"><\/p>\n<p class=\"wp-caption-text\">B\u1ea3ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n<p>V\u00ed d\u1ee5, b\u1ea1n \u0111ang l\u00ean chi\u1ebfn l\u01b0\u1ee3c content marketing cho qu\u00fd t\u1edbi, v\u1edbi m\u1ee5c ti\u00eau l\u00e0 t\u0103ng t\u1ec9 l\u1ec7 conversion th\u00eam 25% v\u00e0 b\u1ea1n ph\u1ea3i t\u1ea1o ra v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho nhi\u1ec1u content c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao. H\u00e3y b\u1eaft \u0111\u00e0u b\u1eb1ng vi\u1ec7c ph\u00e2n kh\u00fac c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u00e0ng v\u00e0 \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi nh\u01b0:<\/p>\n<ul>\n<li>K\u00eanh n\u00e0o thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y?<\/li>\n<li>H\u1ecd bao nhi\u00eau tu\u1ed5i v\u00e0 thu\u1ed9c gi\u1edbi t\u00ednh g\u00ec?<\/li>\n<li>H\u1ecd s\u1eed d\u1ee5ng m\u00e1y t\u00ednh hay \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 mua h\u00e0ng?<\/li>\n<li>H\u1ecd \u0111\u1ecdc n\u1ed9i dung n\u00e0o tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng?<\/li>\n<\/ul>\n<p>T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng c\u1ee7a kh\u00e1c h\u00e0ng v\u00e0 chu\u1ea9n b\u1ecb k\u0129 c\u00e0ng h\u01a1n cho chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a m\u00ecnh. H\u00e3y ghi l\u1ea1i c\u00e1c xu h\u01b0\u1edbng m\u00e0 b\u1ea1n nh\u1eadn ra \u0111\u1ec3 ti\u1ebfp t\u1ee5c nghi\u00ean c\u1ee9u t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>C\u00f4ng vi\u1ec7c ph\u00e2n kh\u00fac s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi marketing n\u00e0o, d\u00f9 b\u1ea1n kh\u00f4ng\u00a0s\u1eed d\u1ee5ng vi\u1ec7c ph\u00e2n t\u00edch th\u01b0\u1eddng xuy\u00ean \u0111i n\u1eefa. Sau khi \u0111\u00e3 th\u00e0nh th\u1ee5c, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed c\u00e1c k\u0129 n\u0103ng ph\u00e2n kh\u00fac ph\u1ee9c t\u1ea1p h\u01a1n nh\u01b0 ph\u01b0\u01a1ng ph\u00e1p RFM.<\/p>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 ba c\u00f4ng c\u1ee5 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a n\u1ed9i dung c\u1ee7a m\u00ecnh. D\u00f9 c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p, c\u00e1c quy\u1ebft \u0111\u1ecbnh \u00a0c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 nh\u1eefng quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u h\u01a1n, do \u0111\u00f3 ch\u00ednh x\u00e1c h\u01a1n. B\u1ea1n c\u00f2n ph\u01b0\u01a1ng ph\u00e1p n\u00e0o kh\u00e1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a n\u1ed9i dung kh\u00f4ng, h\u00e3y cho Subiz bi\u1ebft d\u01b0\u1edbi ph\u1ea7n comment nh\u00e9.<\/p>\n<p><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li><em>S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh tr\u1ef1c quan cho Content Marketing<\/em><\/li>\n<li><em>K\u00e9o d\u00e0i tu\u1ed5i th\u1ecd cho n\u1ed9i dung c\u1ee7a b\u1ea1n<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ea1i sao b\u1ea1n d\u1eebng ch\u00e2n \u1edf b\u00e0i vi\u1ebft n\u00e0y? T\u1eeb kh\u00f3a n\u00e0o \u0111\u00e3 d\u1eabn b\u1ea1n \u0111\u1ebfn \u0111\u00e2y? C\u00f3 ph\u1ea3i t\u00f4i \u0111\u00e3 l\u1eadp k\u1ebf ho\u1ea1ch s\u1eb5n \u0111\u1ec3 b\u1ea1n \u0111\u1ecdc b\u00e0i n\u00e0y kh\u00f4ng? C\u00f3 th\u1ec3 l\u1eafm, v\u00e0 v\u1eady ngh\u0129a l\u00e0 n\u1ed9i dung c\u1ee7a t\u00f4i \u0111\u00e3 th\u00e0nh c\u00f4ng. L\u1ebd \u0111\u01b0\u01a1ng nhi\u00ean \u0111\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55865"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55865"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55865\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}