{"id":5588,"date":"2023-11-29T14:45:02","date_gmt":"2023-11-29T14:45:02","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5588"},"modified":"2023-11-29T18:08:14","modified_gmt":"2023-11-29T18:08:14","slug":"pepsi-tao-dau-tu-storytelling","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/pepsi-tao-dau-tu-storytelling.html","title":{"rendered":"Pepsi- t\u1ea1o d\u1ea5u \u1ea5n t\u1eeb Storytelling"},"content":{"rendered":"

T\u1eeb l\u00e2u, cu\u1ed9c chi\u1ebfn gi\u1eefa hai th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t \u0111\u00ecnh \u0111\u00e1m l\u00e0 Coca- Cola v\u00e0 Pepsi ch\u00ednh l\u00e0 ch\u1ee7 d\u1ec1 b\u00e0n t\u00e1n c\u1ee7a bi\u1ebft bao nhi\u00eau ng\u01b0\u1eddi. V\u1edbi th\u1ecb ph\u1ea7n ngang ng\u1eeda nhau v\u00e0 lu\u00f4n kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn, \u0111\u1ed5i m\u1edbi, tranh gi\u00e0nh kh\u00e1ch h\u00e0ng qua nh\u1eefng chi\u1ebfn d\u1ecbch Marketing r\u1ea7m r\u1ed9.<\/p>\n

    \n
  1. \n

    Pepsi<\/strong><\/h2>\n<\/li>\n<\/ol>\n

    Theo\u00a0Wikipedia, Pepsi l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ra \u0111\u1eddi b\u1edfi Bradham v\u00e0o n\u0103m 1892, l\u00fac \u0111\u00f3 Bradham pha ch\u1ebf m\u1ed9t lo\u1ea1i n\u01b0\u1edbc u\u1ed1ng d\u1ec5 ti\u00eau l\u00e0m t\u1eeb n\u01b0\u1edbc cabonat, \u0111\u01b0\u1eddng, vani v\u00e0 \u00edt d\u1ea7u \u0103n, l\u1ea5y t\u00ean s\u01a1 khai l\u00e0 \u201cn\u01b0\u1edbc u\u1ed1ng c\u1ee7a Brad\u201d. \u0110\u1ebfn n\u0103m 1898 n\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ed5i t\u00ean th\u00e0nh Pepsi-Cola. M\u00f9a h\u00e8 n\u0103m 1903, \u00f4ng \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 b\u00e1n ch\u00fang cho c\u00e1c hi\u1ec7u thu\u1ed1c, nh\u00e0 cung c\u1ea5p tr\u00ean kh\u1eafp c\u00e1c v\u00f9ng ph\u00eda B\u1eafc c\u1ee7a ti\u1ec3u bang California. Cu\u1ed1i n\u0103m 1910, Pepsi-Cola c\u00f3 m\u1eb7t \u1edf 24 ti\u1ec3u bang<\/p>\n

     <\/p>\n

    \"Pepsi-<\/p>\n

     <\/p>\n

    Qua qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i \u0111\u1ebfn nay, N\u0103m 1898, t\u1eadp \u0111o\u00e0n Pepsi \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp, c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i th\u00e0nh ph\u1ed1 Purchase, bang New York, M\u1ef9. \u0110\u1ebfn n\u0103m 1965, Pepsi s\u00e1p nh\u1eadp c\u00f9ng t\u1eadp \u0111o\u00e0n Frito-Lay v\u00e0 PepsiCo t\u1eeb \u0111\u00f3 ra \u0111\u1eddi. \u1ede th\u1eddi \u0111i\u1ec3m \u0111\u00f3, ngay l\u00fac n\u1ec1n kinh t\u1ebf suy tho\u00e1i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ng\u1ecdt kh\u00e1c g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n do nh\u1eefng thay \u0111\u1ed5i to\u00e0n c\u1ea7u nh\u01b0ng PepsiCo v\u1eabn ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh v\u00e0 m\u1edf r\u1ed9ng kinh doanh<\/p>\n

    \u0110\u1ebfn hi\u1ec7n t\u1ea1i, PepsiCo l\u00e0 t\u1eadp \u0111o\u00e0n th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1edfng th\u1ee9c t\u1ea1i h\u01a1n 200 qu\u1ed1c gia v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

     <\/p>\n

      \n
    1. \n

      Logo \u0111\u01a1n gi\u1ea3n nh\u01b0ng mang nhi\u1ec1u \u00fd ngh\u0129a<\/strong><\/h2>\n<\/li>\n<\/ol>\n

       <\/p>\n

      \"Pepsi-<\/p>\n

      \"\"\u200b<\/span><\/span>Logo c\u1ee7a Pepsi qua c\u00e1c giai \u0111o\u1ea1n (\u1ea2nh: internet)<\/p>\n

       <\/p>\n

      \"Pepsi-<\/p>\n

       <\/p>\n

      C\u00f3 r\u1ea5t nhi\u1ec1u \u00fd ngh\u0129a trong logo \u0111\u01a1n gi\u1ea3n c\u1ee7a Pepsi ng\u00e0y nay. Khi Pepsi chuy\u1ec3n sang bi\u1ec3u t\u01b0\u1ee3ng h\u00ecnh tr\u00f2n, t\u1eadp \u0111o\u00e0n n\u00e0y \u0111\u00e3 tr\u1ea3 h\u00e0ng tri\u1ec7u \u0111\u00f4 la \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t logo v\u1edbi \u00fd ngh\u0129a huy\u1ec1n b\u00ed. H\u1ecd thu\u00ea l\u00e0 thi\u1ebft k\u1ebf logo n\u1ed5i ti\u1ebfng Peter Arnell c\u1ee7a t\u1eadp \u0111o\u00e0n Arnell \u0111\u1ec3 thi\u1ebft k\u1ebf logo m\u1edbi cho m\u00ecnh. Logo v\u1edbi 3 ph\u1ea7n, n\u1eeda tr\u00ean c\u00f9ng m\u00e0u \u0111\u1ecf, n\u1eeda d\u01b0\u1edbi m\u00e0u xanh \u0111\u01b0\u1ee3c ph\u00e2n t\u00e1ch b\u1eb1ng m\u1ed9t \u0111\u01b0\u1eddng k\u1ebb tr\u1eafng l\u01b0\u1ee3n s\u00f3ng, t\u01b0\u1ee3ng tr\u01b0ng cho c\u1edd M\u1ef9, nh\u01b0ng kh\u00f4ng h\u1eb3n l\u00e0 mang \u00fd ngh\u0129a \u0111\u00f3. M\u00e0u s\u1eafc c\u00f3 \u00fd ngh\u0129a \u0111\u1ea1i di\u1ec7n cho t\u1eeb tr\u01b0\u1eddng c\u1ee7a Tr\u00e1i \u0110\u1ea5t, phong th\u1ee7y, \u0111\u1ecba \u0111\u1ed9ng l\u1ef1c Pythagoras, l\u00fd thuy\u1ebft t\u01b0\u01a1ng \u0111\u1ed1i v\u00e0 t\u1ef7 l\u1ec7 v\u00e0ng.<\/p>\n

       <\/p>\n

      Logo c\u1ee7a Pepi \u0111\u00e3 ch\u1ee9a \u0111\u1ef1ng c\u00e1c tham chi\u1ebfu li\u00ean quan \u0111\u1ebfn Parthenon, Mona Lisa, t\u1ef7 l\u1ec7 v\u00e0ng, thuy\u1ebft t\u01b0\u01a1ng \u0111\u1ed1i kh\u00f4ng gian v\u00e0 th\u1eddi gian. Logo c\u00f3 \u00fd ngh\u0129a nh\u1ea5n m\u1ea1nh \u201cdao \u0111\u1ed9ng chu vi\u201d c\u1ee7a Logo Pepsi, l\u1ef1c h\u1ea5p d\u1eabn c\u1ee7a lon Pepsi tr\u00ean k\u1ec7 khi \u0111\u1eb7t \u1edf si\u00eau th\u1ecb. Thi\u1ebft k\u1ebf c\u0169ng g\u1eafn li\u1ec1n v\u1edbi t\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng c\u1ee7a v\u0169 tr\u1ee5<\/p>\n

       <\/p>\n

      \"Pepsi-<\/p>\n

      Logo c\u1ee7a Pepsi \u1edf nh\u1eefng g\u00f3c \u0111\u1ed9 nh\u00ecn kh\u00e1c nhau \u0111\u1ec1u cho th\u1ea5y c\u1ea3m gi\u00e1c \u0111\u00f3 l\u00e0 m\u1eb7t c\u01b0\u1eddi (\u1ea2nh: Internet)<\/p>\n

       <\/p>\n

      Pepsi c\u00f3 m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m th\u00fa v\u1ecb \u0111\u00f3 l\u00e0 c\u00f3 nhi\u1ec1u slogan kh\u00e1c nhau \u1edf trong t\u1eebng giai \u0111o\u1ea1n. \u201cThe Orighinal Pure Food Drink\u201d ch\u00ednh l\u00e0 c\u00e2u kh\u1ea9u hi\u1ec7u \u0111\u1ea7u ti\u00ean c\u1ee7a Pepsi. \u0110\u1ebfn n\u0103m 1961, Pepsi \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh v\u1edbi c\u00e2u kh\u1ea9u hi\u1ec7u m\u1edbi \u201cNow It\u2019s Pepsi for Those Who Think Young\u201d. N\u0103m 2007 \u0111\u1ed5i th\u00e0nh \u201cMore Happy\u201d. \u0110\u00f3 l\u00e0 nh\u1eefng c\u00e2u Slogan \u0111i\u1ec3n h\u00ecnh, th\u1ef1c ch\u1ea5t t\u1eeb giiai \u0111o\u1ea1n 1906-2007, Pepsi \u0111\u00e3 thay \u0111\u1ed5i d\u01b0\u1eddng nh\u01b0 l\u00e0 21 slogan. \u0110\u1eb7c \u0111i\u1ec3m chung c\u1ee7a c\u00e1c Slogan n\u00e0y l\u00e0 \u0111\u1ec1u th\u1ec3 hi\u1ec7n s\u1ef1 t\u01b0\u01a1i m\u1edbi v\u00e0 tr\u1ebb trung.<\/p>\n

       <\/p>\n

        \n
      1. \n

        Th\u1eed th\u00e1ch Pepsi<\/strong><\/h2>\n<\/li>\n<\/ol>\n

         <\/p>\n

        \"Pepsi-<\/p>\n

         <\/p>\n

        V\u00e0o nh\u1eefng n\u0103m 1975, Pepsi tung ra chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u201cPepsi Challenge\u201d. T\u1ea1i nh\u1eefng c\u1eeda h\u00e0ng v\u00e0 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i. nh\u1eefng ng\u01b0\u1eddi tham gia v\u00e0o chi\u1ebfn d\u1ecbch s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a cho 2 chi\u1ebfc c\u1ed1c n\u01b0\u1edbc gi\u1ed1ng h\u1ec7 nhau, kh\u00f4ng nh\u00e3n m\u00e1c v\u00e0 ch\u1ecdn c\u1ed1c n\u01b0\u1edbc m\u00ecnh y\u00eau th\u00edch h\u01a1n. V\u00e0 \u0111a s\u1ed1 h\u1ecd \u0111\u1ec1u ch\u1ecdn \u0111\u00fang ly n\u01b0\u1edbc c\u1ee7a Pepsi l\u00e0 c\u1ed1c n\u01b0\u1edbc y\u00eau th\u00edch<\/p>\n

         <\/p>\n

        Theo nh\u1eefng t\u00e1c gi\u1ea3 h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c cu\u1ed1n s\u00e1ch kinh t\u1ebf h\u1ecdc Malcolm Gladwell cho bi\u1ebft, c\u00f3 2 l\u00fd do khi\u1ebfn \u0111a s\u1ed1 \u0111\u1ec1u ch\u1ecdn Pepsi v\u00ec Pepsi c\u00f3 v\u1ecb ng\u1ecdt h\u01a1n Coca: Pepsi c\u00f3 m\u00f9i thanh m\u00e1t c\u1ee7a cam chanh trong khi Coca c\u00f3 m\u00f9i vani<\/p>\n

         <\/p>\n

        3.1. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ban \u0111\u1ea7u kh\u00e1 m\u1edd nh\u1ea1t<\/strong><\/h3>\n

         <\/p>\n

        \"Pepsi-<\/p>\n

         <\/p>\n

        Coca-Cola c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf h\u01a1n khi c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 th\u1eddi gian l\u00e2u \u0111\u1eddi h\u01a1n. H\u01a1n n\u1eefa, Coca-Cola c\u00f2n c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a s\u1ea3n ph\u1ea9m\u00a0 nh\u01b0ng v\u1eabn th\u1ed1ng nh\u1ea5t v\u1ec1 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u qua c\u00e1c n\u1ec1n v\u0103n h\u00f3a v\u00e0 t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i kh\u00e1c nhau. V\u00ed d\u1ee5 nh\u01b0 h\u00e3ng Coca-Cola gi\u1edbi thi\u1ec7u h\u00ecnh \u1ea3nh \u00f4ng gi\u00e0 Noel b\u1ecb ph\u00e1t ph\u00ec do nghi\u1ec7n Coca- Cola.<\/p>\n

         <\/p>\n

        \"Pepsi-<\/p>\n

         <\/p>\n

        Theo c\u00e1c chuy\u00ean gia, \u0111\u1eb7c \u0111i\u1ec3m n\u1ed9i dung c\u1ee7a Coca-Cola l\u00e0 ng\u00e0n s\u1ea3n ph\u1ea9m th\u00ec nh\u01b0 m\u1ed9t, T\u1eeb gi\u00e1m \u0111\u1ed1c, nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, c\u1eadu thi\u1ebfu ni\u00ean, hay c\u00f4 lao c\u00f4ng\u2026 t\u1ea5t c\u1ea3 \u0111\u1ec1u th\u01b0\u1edfng th\u1ee9c c\u00f9ng m\u1ed9t h\u01b0\u01a1ng v\u1ecb \u0111\u1ed3 u\u1ed1ng. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111\u1ec1u n\u00e0y, Pepsi cho r\u1eb1ng ngu ng\u1ed1c n\u1ebfu c\u1ee9 m\u1ea3i mi\u1ebft c\u1ea3i ti\u1ebfn h\u01b0\u01a1ng v\u1ecb s\u1ea3n ph\u1ea9m. Ch\u00ednh v\u00ec th\u1ebf m\u00e0 sau n\u00e0y Pepsi \u0111\u00e3 kh\u00e9o l\u00e9o mang \u0111\u1ebfn m\u1ed9t \u0111i\u1ec3m m\u1ea1nh m\u1edbi \u0111\u00f3 l\u00e0 s\u1eed d\u1ee5ng Storytelling \u0111\u1ec3 mang th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn g\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n<\/p>\n

         <\/p>\n

        Storytelling\u00a0<\/strong>ch\u00ednh l\u00e0 h\u00ecnh th\u1ee9c marketing d\u1ef1a tr\u00ean vi\u1ec7c x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n v\u00e0 lan t\u1ecfa nh\u1eefng c\u00e2u chuy\u1ec7n c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp hay gi\u00e1n ti\u1ebfp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u hay h\u00ecnh \u1ea3nh c\u1ee7a h\u00e3ng. Th\u00f4ng qua c\u00e2u chuy\u1ec7n v\u00e0 nh\u1eefng g\u00ec truy\u1ec1n \u0111\u1ea1t qua c\u00e2u chuy\u1ec7n s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u201ct\u1ecfa s\u00e1ng\u201d<\/p>\n

         <\/p>\n

        3.2.\u00a0\u00a0Th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n

         <\/p>\n

        Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Pepsi l\u1ea1i nh\u1ea5n m\u1ea1nh th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh l\u00e0 chia s\u1ebb kho\u1ea3nh kh\u1eafc, tu\u1ed5i tr\u1ebb v\u00e0 t\u01b0\u01a1ng lai. \u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 nh\u1eefng th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o ddm l\u1ea1i nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh l\u00e0 Coca-Cola<\/p>\n

         <\/p>\n

          \n
        • Pepsi Now! (n\u0103m 1983)<\/li>\n
        • The Choice of a New Generation (1984)<\/li>\n
        • Generation Next (1997)<\/li>\n<\/ul>\n

           <\/p>\n

          \"Pepsi-<\/p>\n

           <\/p>\n

          S\u1ef1 kh\u00e1c bi\u1ec7t trong vi\u1ec7c th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Coca Cola \u0111\u00f3 l\u00e0 h\u01b0\u1edbng v\u1ec1 qu\u00e1 kh\u1ee9- kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u, c\u00f2n Pepsi h\u01b0\u1edbng \u0111\u1ebfn gi\u1edbi tr\u1ebb v\u00e0 s\u1ef1 m\u1ea1nh m\u1ebb c\u1ee7a t\u01b0\u01a1ng lai<\/p>\n

          Vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c influencer c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c PR c\u1ee7a Pepsi, mang l\u1ea1i th\u00e0nh c\u00f4ng l\u1edbn. \u1ede \u0111\u1ea7u th\u1eadp k\u1ef7 80, vi\u1ec7c t\u1eadn d\u1ee5ng influencer trong marketing l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn v\u01b0\u1ee3t b\u1eadc. \u1ede th\u1eddi \u0111i\u1ec3m nh\u1eefng n\u0103m \u0111\u00f3, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng nh\u1ea5t c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn l\u00e0 \u00f4ng ho\u00e0ng nh\u1ea1c pop Michhael Jackson, gi\u00e1 tr\u1ecb h\u1ee3p \u0111\u1ed3ng gi\u1eefa Pepsi v\u00e0 Michael Jackson tr\u1ecb gi\u00e1 5 tri\u1ec7u \u0111\u00f4 la v\u00e0 \u0111o\u1ea1n TVC \u0111\u01b0\u1ee3c tung ra v\u1edbi giai \u0111i\u1ec7u vui t\u01b0\u01a1i, nh\u1ed9n nh\u1ecbp. Trong l\u1eddi b\u00e0i h\u00e1t c\u00f3 c\u00e2u<\/p>\n

           <\/p>\n

          \"Pepsi-<\/p>\n

           <\/p>\n

          You\u2019re the Pepsi generation<\/em><\/p>\n

          Guzzle down and taste the thrill of the day<\/em><\/p>\n

          And Feel the Pepsi way<\/em><\/p><\/blockquote>\n

           <\/p>\n

          V\u00e0 b\u00e0i h\u00e1t n\u00e0y n\u1eb1m trong top album b\u00e1n ch\u1ea1y nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i cho \u0111\u1ebfn t\u1eadn b\u00e2y gi\u1edd. Ti\u1ebfp theo sau Michael Jackson, Pepsi c\u00f2n h\u1ee3p t\u00e1c v\u1edbi r\u1ea5t nhi\u1ec1u minh tinh kh\u00e1c nh\u01b0 Beyonce, Britney Spears, Pink,\u2026 v\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh v\u1eabn l\u00e0 \u201cs\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a th\u1ebf h\u1ec7 m\u1edbi\u201d<\/p>\n

          C\u00f3 th\u1ec3 n\u00f3i, chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Pepsi th\u00f4ng qua Storytelling \u0111\u00e3 \u0111em l\u1ea1i nh\u1eefng th\u00e0nh c\u00f4ng l\u1edbn cho th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. Trong tr\u1eadn chi\u1ebfn n\u01b0\u1edbc gi\u1ea3i kh\u00e1t c\u00f3 gas gi\u1eefa Pepsi v\u00e0 Coca Cola, Pepsi \u0111\u00e3 kh\u00e1 th\u00f4ng minh khi bi\u1ebft \u0111i\u1ec3m m\u1ea1nh \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh m\u00e0 th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p. \u0110\u00e2y c\u0169ng l\u00e0 1 b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 d\u00e0nh cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u tr\u1ebb ng\u00e0y nay mu\u1ed1n t\u1eadn d\u1ee5ng storytelling trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

          T\u1eeb l\u00e2u, cu\u1ed9c chi\u1ebfn gi\u1eefa hai th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t \u0111\u00ecnh \u0111\u00e1m l\u00e0 Coca- Cola v\u00e0 Pepsi ch\u00ednh l\u00e0 ch\u1ee7 d\u1ec1 b\u00e0n t\u00e1n c\u1ee7a bi\u1ebft bao nhi\u00eau ng\u01b0\u1eddi. V\u1edbi th\u1ecb ph\u1ea7n ngang ng\u1eeda nhau v\u00e0 lu\u00f4n kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn, \u0111\u1ed5i m\u1edbi, tranh gi\u00e0nh kh\u00e1ch h\u00e0ng qua nh\u1eefng chi\u1ebfn d\u1ecbch Marketing r\u1ea7m r\u1ed9. Pepsi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,232],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5588"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5588"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5588\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}