{"id":55885,"date":"2023-12-20T16:09:45","date_gmt":"2023-12-20T09:09:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/toi-uu-tu-noi-dung-toi-live-chat-de-thu-hut-khach-hang-tiem-nang.html"},"modified":"2023-12-20T16:09:45","modified_gmt":"2023-12-20T09:09:45","slug":"toi-uu-tu-noi-dung-toi-live-chat-de-thu-hut-khach-hang-tiem-nang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/toi-uu-tu-noi-dung-toi-live-chat-de-thu-hut-khach-hang-tiem-nang.html","title":{"rendered":"T\u1ed1i \u01b0u t\u1eeb n\u1ed9i dung t\u1edbi Live Chat \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng"},"content":{"rendered":"
\n

Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0l\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ea7u h\u1ebft doanh nghi\u1ec7p t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o. Vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong ph\u1ec5u \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1ed1i \u01b0u tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, t\u1eeb ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, s\u00e1ng t\u1ea1o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, k\u1ebft h\u1ee3p live chat\u2026<\/span><\/p>\n

\"Vi\u1ec7c<\/p>\n

Vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 b\u01b0\u1edbc th\u1ee9 2 trong ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n

1. Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0o ph\u1ec5u<\/h2>\n

C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0o ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i v\u00e0 d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd c\u01a1 b\u1ea3n:<\/span><\/p>\n

S\u00e1ng t\u1ea1o ti\u00eau \u0111\u1ec1 thu h\u00fat<\/h3>\n

Ch\u00fang ta v\u1eabn th\u01b0\u1eddng nghe n\u00f3i, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, ph\u1ea7n tr\u0103m c\u01a1 h\u1ed9i t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ef1c k\u1ef3 th\u1ea5p v\u00e0 n\u1ed9i dung l\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3. V\u00ec th\u1ebf, tr\u01b0\u1edbc ti\u00ean, h\u00e3y \u0111\u1eb7t m\u1ecdi suy ngh\u0129 v\u00e0 t\u00ecnh c\u1ea3m v\u00e0o ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng. T\u1eadp trung m\u1ecdi ch\u1ea5t x\u00e1m \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi C\u1ea6N ph\u1ea3i k\u00edch\u00a0v\u00e0o ti\u00eau \u0111\u1ec1, ch\u1eb3ng h\u1ea1n:<\/p>\n

1) Li\u1ec7t k\u00ea nh\u1eefng key \u201ct\u1ed1t nh\u1ea5t\u201d c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 <\/span><\/p>\n

2) Kh\u1ea3 n\u0103ng h\u00f3a gi\u1ea3i \u201c\u0111i\u1ec3m \u0111au\u201d c\u1ee7a kh\u00e1ch h\u00e0ng \u00a0<\/span><\/p>\n

3) T\u01b0\u01a1ng quan v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f9ng ph\u00e2n kh\u00fac <\/span><\/p>\n

4) Ti\u00eau \u0111\u1ec1 \u201cn\u1ebfu t\u00f4i l\u00e0 b\u1ea1n\u2026\u201d \u2013 \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed kh\u00e1ch h\u00e0ng <\/span><\/p>\n

5) Ti\u00eau \u0111\u1ec1 \u201cch\u00fang t\u00f4i l\u00e0m g\u00ec khi\u2026\u201d<\/span><\/p>\n

\u0110\u1eb7c bi\u1ec7t, ti\u00eau \u0111\u1ec1 kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n cho b\u00e0i blog m\u00e0 c\u1ea7n chu\u1ea9n b\u1ecb xa h\u01a1n, cho b\u00e0i PR b\u00e1o ch\u00ed, landing page hay b\u00e0i ph\u00e2n t\u00edch chuy\u00ean s\u00e2u\u2026<\/span><\/p>\n

\u0110\u1ea7u t\u01b0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1edbi<\/h3>\n

Khi n\u00f3i \u0111\u1ebfn qu\u1ea3ng c\u00e1o, ch\u1eafc ch\u1eafn b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1ea5p s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u1ea7y c\u1ea3m x\u00fac. R\u1ea5t may, gi\u1edd \u0111\u00e2y ch\u00fang ta kh\u00f4ng c\u00f2n ph\u1ea3i ti\u00eau t\u1ed1n qu\u00e1 nhi\u1ec1u ng\u00e2n s\u00e1ch \u0111\u1ec3 t\u00ecm ki\u1ebfm hay k\u1ef3 c\u00f4ng s\u00e1ng t\u1ea1o h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. Thay v\u00e0o \u0111\u00f3, nh\u1edd c\u00e1c c\u00f4ng c\u1ee5 s\u1eb5n c\u00f3 nh\u01b0 Canva, vi\u1ec7c t\u1ea1o ra nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o b\u1eaft m\u1eaft ngay trong t\u1ea7m tay.<\/span><\/p>\n

Ch\u01b0a h\u1ebft, \u1ea3nh GIF v\u00e0 video c\u00f3 th\u1ec3 t\u1ea1o s\u1ee9c h\u00fat k\u1ef3 di\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. G\u1ea7n \u0111\u00e2y, ch\u00fang t\u00f4i \u0111\u00e3 th\u1eed nghi\u1ec7m v\u1edbi video ng\u1eafn v\u00e0 thu \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c cao h\u01a1n h\u1eb3n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u1ebfu so v\u1edbi \u1ea3nh t\u0129nh.<\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a qu\u1ea3ng c\u00e1o<\/h3>\n

M\u1ed9t trong nh\u1eefng sai l\u1ea7m l\u1edbn c\u00e1c marketer \u0111ang g\u1eb7p ph\u1ea3i ch\u00ednh l\u00e0 b\u1ecb \u00e1m \u1ea3nh v\u1ec1 n\u1ed9i dung, th\u1eadm ch\u00ed tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o l\u00e0m.<\/span>Khi \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh lo\u1ea1i h\u00ecnh n\u1ed9i dung n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, h\u00e3y ng\u1ed3i xu\u1ed1ng v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u1ebft h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0o s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111i\u1ec3m nh\u1ea5n g\u00ec kh\u00e1c bi\u1ec7t? Th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c k\u00eanh c\u0169ng nh\u01b0 c\u00f4ng c\u1ee5 kh\u00e1c nhau, b\u1ea1n s\u1ebd t\u1ef1 m\u00ecnh kh\u00e1m ph\u00e1 ra nhi\u1ec1u c\u00e1ch \u0111\u1ec3 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1edbi v\u00e0o ph\u1ec5u \u0111\u00e3 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb s\u1eb5n.<\/span><\/p>\n

2. Kh\u1edfi \u0111\u1ed9ng c\u00f9ng Content<\/h2>\n

N\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng n\u1ebfu nh\u01b0 cung c\u1ea5p cho h\u1ecd gi\u00e1 tr\u1ecb, gi\u1ea3i ph\u00e1p h\u1eefu \u00edch, v\u00ec th\u1ebf, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi gated content (n\u1ed9i dung \u0111\u00e3 \u0111\u01b0\u1ee3c khoanh v\u00f9ng, gi\u1edbi h\u1ea1n \u0111\u1ed1i t\u01b0\u1ee3ng, ch\u1ee7 \u0111\u1ec1\u2026). M\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao trong h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u2013 \u0111\u1eb7c bi\u1ec7t trong qu\u00e1 tr\u00ecnh \u201cnu\u00f4i d\u01b0\u1ee1ng\u201d, tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh lo\u1ea1i h\u00ecnh n\u1ed9i dung ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi t\u1eebng giai \u0111o\u1ea1n trong ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n

B\u00e0i \u0111\u0103ng tr\u00ean blog (th\u1eadm ch\u00ed kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p) l\u00e0 c\u1ed7 m\u00e1y tuy\u1ec7t v\u1eddi h\u00fat kh\u00e1ch truy c\u1eadp website, nh\u01b0ng l\u1ea1i kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh nh\u1ea5t \u0111\u1ec3 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0m\u00e0 ch\u1ec9 \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p m\u1edbi xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng. Sau \u0111\u00f3, n\u00ean suy ngh\u0129 s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf nh\u1eefng b\u01b0\u1edbc ti\u1ebfp theo, c\u00f3 th\u1ec3 qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i (t\u1ef1 nhi\u00ean\/tr\u1ea3 ph\u00ed) hay ti\u1ebfp th\u1ecb l\u1ea1i (remarketing)\u2026<\/span><\/p>\n

B\u00e0i ph\u00e2n t\u00edch chuy\u00ean s\u00e2u hay so s\u00e1nh s\u1ea3n ph\u1ea9m c\u00f9ng ph\u00e2n kh\u00fac s\u1ebd r\u1ea5t gi\u00e1 tr\u1ecb khi b\u1ea1n \u0111\u00e3 s\u1edf h\u1eefu c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1eb7c bi\u1ec7t khi \u0111\u00e3 c\u00f3 m\u1ed9t n\u1ec1n n\u1ed9i dung d\u00e0i, th\u1ee9 h\u1ea1ng cao th\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi \u0111\u1ec3 sinh chuy\u1ec3n \u0111\u1ed5i. <\/span><\/p>\n

Tr\u00ean th\u1ef1c th\u1ebf, ch\u1eafc b\u1ea1n c\u0169ng \u0111\u00e3 \u00e1p d\u1ee5ng s\u1ea3n xu\u1ea5t c\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau theo t\u1eebng giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u. V\u00ec v\u1eady, m\u1ed9t b\u1ea3n demo s\u1ea3n ph\u1ea9m ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng c\u00f3 \u00fd ngh\u0129a nhi\u1ec1u v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u t\u00ecm hi\u1ec3u th\u00f4ng tin chung chung \u1edf \u0111\u1ea7u ph\u1ec5u.<\/span><\/p>\n

\"N\u1ed9i<\/p>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1eebng giai \u0111o\u1ea1n c\u00f9ng s\u1ef1 \u0111a d\u1ea1ng h\u00ecnh th\u1ee9c n\u1ed9i dung \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n

3. C\u1ee7ng c\u1ed1 quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n

B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 t\u00ecm c\u00e1ch chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u kh\u00e1ch truy c\u1eadp th\u00e0nh ch\u00e1c h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng ch\u0103m s\u00f3c. N\u1ebfu Subiz n\u00f3i r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea9y qu\u00e1 tr\u00ecnh Inbound marketing (thu h\u00fat \u2013 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi gi\u00e1 tr\u1ecb v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng) l\u00ean m\u1ed9t \u0111\u1eb3ng c\u1ea5p m\u1edbi v\u00e0 quan tr\u1ecdng l\u00e0 c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u01a1n 50% kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0t\u1eeb kh\u00e1ch truy c\u1eadp hi\u1ec7n t\u1ea1i, li\u1ec7u b\u1ea1n c\u00f3 tin? <\/span><\/p>\n

Ch\u1eb3ng h\u1ea1n, l\u01b0u l\u01b0\u1ee3ng \u0111\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00e1 \u1ed5n \u0111\u1ecbnh v\u00e0 \u1edf m\u1ee9c cao, gi\u1ea3 s\u1eed \u00edt nh\u1ea5t 10.000 l\u01b0\u1ee3t\/th\u00e1ng, b\u1ea1n kh\u00f4ng mu\u1ed1n ti\u1ebfp t\u1ee5c t\u0103ng chi ti\u00eau tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hay PPC \u0111\u1ec3 t\u1ea1o \u00a0chuy\u1ec3n \u0111\u1ed5i. H\u00e3y ch\u00fa \u00fd t\u1edbi l\u01b0\u1ee3ng tho\u00e1t trang hi\u1ec7n t\u1ea1i, thay v\u00ec chuy\u1ec3n \u0111\u1ed5i 2% l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i 3% v\u00e0 cao h\u01a1n n\u1eefa?<\/span><\/p>\n

Tuy nhi\u00ean, c\u00f3 m\u1ed9t \u0111i\u1ec1u ch\u00fang ta ph\u1ea3i th\u1eeba nh\u1eadn, c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i \u1ea5n t\u01b0\u1ee3ng n\u1ebfu thi\u1ebfu \u0111i \u0111\u1ecbnh h\u01b0\u1edbng hay ph\u01b0\u01a1ng ti\u1ec7n t\u1ed1i \u01b0u. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c vai tr\u00f2 \u0111\u1eb7c bi\u1ec7t c\u1ee7a m\u1ed9t gi\u1ea3i ph\u00e1p gi\u00fap b\u1ea1n t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean website (live chat).<\/span><\/p>\n

Ch\u00fang t\u00f4i s\u1ebd chia s\u1ebb m\u1ed9t s\u1ed1 b\u00ed m\u1eadt ngay b\u00e2y gi\u1edd, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u l\u01b0\u1ee3ng kh\u00e1ch ti\u1ec1m n\u0103ng\u00a0t\u1eeb l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u00ean trang c\u0169ng nh\u01b0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u1ed9i dung hi\u1ec7n c\u00f3. V\u00e0 n\u1ebfu l\u01b0\u1ee3ng truy c\u1eadp\u00a0c\u1ee7a b\u1ea1n \u1edf m\u1ee9c cao, ch\u1eafc b\u1ea1n s\u1ebd r\u1ea5t ng\u1ea1c nhi\u00ean.<\/span><\/p>\n

4. K\u1ebft h\u1ee3p live chat \u0111\u1ec3 t\u0103ng t\u1ed1i \u0111a l\u01b0\u1ee3ng\u00a0kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b><\/h2>\n

B\u1eaft \u0111\u1ea7u t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0v\u1edbi s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a live chat, thay v\u00ec l\u00fac n\u00e0o c\u0169ng ch\u0103m ch\u0103m nh\u00ecn v\u00e0o m\u1ed9t v\u00e0i CTA tr\u00ean site hay ng\u1ed3i ch\u1edd kh\u00e1ch h\u00e0ng, th\u1ec9nh tho\u1ea3ng tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi b\u1ea5t ch\u1ee3t \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn, b\u1ea1n c\u1ea7n ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn kh\u00e1ch truy c\u1eadp website (t\u1ea5t nhi\u00ean kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 trong s\u1ed1 h\u1ecd) v\u00e0 b\u1eaft \u0111\u1ea7u tr\u00f2 chuy\u1ec7n th\u1ef1c s\u1ef1 \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 nhau.<\/span><\/p>\n

Kh\u00f4ng l\u1eb7p \u0111i l\u1eb7p l\u1ea1i c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi \u0111\u00e3 c\u00f3 trong FAQ ho\u1eb7c l\u00e0m theo k\u1ecbch b\u1ea3n chu\u1ea9n b\u1ecb s\u1eb5n nh\u01b0 m\u1ed9t con robot, thay v\u00e0o \u0111\u00f3, ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tin t\u01b0\u1edfng v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 cung c\u1ea5p th\u00eam l\u00fd do \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i. T\u01b0\u01a1ng t\u1ef1 n\u1ed9i dung, cu\u1ed9c h\u1ed9i tho\u1ea1i c\u1ee7a b\u1ea1n n\u00ean t\u1eadp trung theo h\u01b0\u1edbng b\u1ed5 sung th\u00eam gi\u00e1 tr\u1ecb khi t\u00ecm gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u0169ng nh\u01b0 t\u00ecm hi\u1ec3u th\u00eam nhu c\u1ea7u c\u00e1 nh\u00e2n\u2026<\/span><\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 nh\u1eefng vi\u1ec7c l\u00e0m c\u01a1 b\u1ea3n \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u01b0\u1ee3t tr\u1ed9i h\u01a1n h\u1eb3n. \u0110\u1eb7t c\u00e2u h\u1ecfi tr\u01b0\u1edbc khi \u0111\u01b0a ra l\u1eddi khuy\u00ean ch\u1eafc ch\u1eafn s\u1ebd \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao v\u00e0 tin t\u01b0\u1edfng, \u0111\u1ed3ng th\u1eddi, \u0111i\u1ec1u n\u00e0y c\u0169ng khuy\u1ebfn kh\u00edch h\u1ecd khi tr\u00f2 chuy\u1ec7n.<\/span><\/p>\n

Nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m t\u1edbi n\u1ed9i dung<\/h3>\n

B\u1ea1n ch\u1eafc ch\u1eafn kh\u00f4ng mu\u1ed1n ng\u1ed3i \u0111\u1ee3i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ebfn v\u00e0 tr\u00f2 chuy\u1ec7n? Th\u00f4ng th\u01b0\u1eddng, kh\u00e1ch truy c\u1eadp s\u1ebd c\u1ea7n cung c\u1ea5p th\u00eam th\u00f4ng tin nh\u01b0ng h\u1ecd th\u01b0\u1eddng m\u1ea5t kh\u00e1 nhi\u1ec1u th\u1eddi gian loay hoay t\u00ecm ki\u1ebfm. V\u00ec v\u1eady, c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i ch\u00ednh t\u1eeb vi\u1ec7c b\u1ea1n tr\u1ef1c ti\u1ebfp t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ng\u01b0\u1eddi \u0111ang ch\u0103m ch\u00fa \u0111\u1ecdc n\u1ed9i dung tr\u00ean site qua vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng m\u1eddi h\u1ecd tr\u00f2 chuy\u1ec7n khi nh\u1eadn th\u1ea5y ti\u1ec1m n\u0103ng. Tuy nhi\u00ean, c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi hi\u1ec7n truy c\u1eadp website, \u0111\u1ecdc n\u1ed9i dung, nh\u01b0ng m\u1ed9t trong s\u1ed1 \u0111\u00f3 kh\u00f4ng c\u00f3 nhu c\u1ea7u mua; vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 d\u00f9ng kinh nghi\u1ec7m, kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 ph\u00e2n bi\u1ec7t nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y: kh\u00e1ch truy c\u1eadp sau \u0111\u00e3 \u0111\u1ecdc \u00edt nh\u1ea5t 3 trang hay v\u00e0o site c\u1ee7a b\u1ea1n \u00edt nh\u1ea5t 2 ph\u00fat\u2026 \u0110\u1ec3 t\u1ed1i \u01b0u c\u0169ng nh\u01b0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t, c\u00e1c gi\u1ea3i ph\u00e1p\u00a0live chat cho ph\u00e9p thi\u1ebft l\u1eadp nh\u1eefng h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p v\u1edbi giai \u0111o\u1ea1n, m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1eeda s\u1ed5 <\/span>chat ch\u1ee7 \u0111\u1ed9ng<\/span> b\u1eadt l\u00ean \u1edf nh\u1eefng giai \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh trong h\u00e0nh tr\u00ecnh truy c\u1eadp.<\/span><\/p>\n

\"tu-dong-moi-chat-subiz-chat\"<\/p>\n

Trigger th\u00f4ng minh \u0111\u01b0\u1ee3c Subiz ph\u00e1t tri\u1ec3n gi\u00fap doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng m\u1eddi chat, gi\u1ea3i quy\u1ebft \u0111i\u1ec3m \u0111au kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

\u0110\u1ed3ng th\u1eddi, t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u ph\u00e2n t\u00edch website \u0111\u1ec3 nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch truy c\u1eadp, x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng m\u1eddi chat ho\u1eb7c n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0c\u00f3 xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n

G\u1eedi l\u1eddi m\u1eddi chat c\u00f3 li\u00ean quan<\/h3>\n

B\u1ea1n c\u0169ng n\u00ean s\u1eed d\u1ee5ng t\u01b0\u01a1ng t\u00e1c c\u00f3 nh\u1eafm m\u1ee5c ti\u00eau k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3. Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ti\u1ebfp c\u1eadn website t\u1eeb m\u1ed9t qu\u1ea3ng c\u00e1o (d\u1ef1a tr\u00ean URL referral), h\u00e3y tr\u00f2 chuy\u1ec7n v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t, d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd \u0111\u00e3 nh\u1ea5p.<\/span><\/p>\n

Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u1ea7n s\u1ef1 gi\u00fap \u0111\u1ee1 v\u00e0 kh\u00f4ng ph\u1ea3i 100% \u0111\u1ec1u ph\u00f9 h\u1ee3p, c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t sinh chuy\u1ec3n \u0111\u1ed5i.\u00a0<\/span>\u0110\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0t\u1edbi 50%, b\u1ea1n c\u1ea7n ph\u1ea3i s\u00e1ng t\u1ea1o v\u00e0 ch\u0103m ch\u00fat \u0111\u1ebfn nhi\u1ec1u y\u1ebfu t\u1ed1 thay v\u00ec ch\u1ec9 m\u1eddi \u0111\u00fang ng\u01b0\u1eddi \u0111\u1ec3 tr\u00f2 chuy\u1ec7n. \u0110\u1ec3 ch\u1eafc ch\u1eafn, nh\u1eefng cu\u1ed9c h\u1ed9i tho\u1ea1i thay v\u00ec theo k\u1ecbch b\u1ea3n v\u00e0 gi\u1ed1ng m\u1ed9t con robot, c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 k\u1ef9 l\u01b0\u1ee1ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a nhi\u1ec1u h\u01a1n. M\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u1ef1c s\u1ef1 cho ph\u00e9p m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u2013 doanh nghi\u1ec7p th\u0103ng hoa. N\u1ed9i dung v\u00e0 c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u1eb1m m\u1ee5c \u0111\u00edch cao nh\u1ea5t l\u00e0 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi, th\u1eafc m\u1eafc m\u00e0 h\u1ecd \u0111\u01b0a ra \u0111\u1ed3ng th\u1eddi tinh t\u1ebf khai th\u00e1c th\u00eam nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u1ea5u hi\u1ec3u nhu c\u1ea7u \u0111\u1ec3 bi\u1ebft c\u00f3 th\u1ec3 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u00fap h\u1ecd, \u0111\u01b0a ra nh\u1eefng l\u1eddi khuy\u00ean tuy\u1ec7t v\u1eddi v\u00e0 gi\u1ea3i ph\u00e1p ho\u00e0n h\u1ea3o cho nhu c\u1ea7u l\u00e0 b\u1ea1n \u0111\u00e3 chi\u1ebfm tr\u1ecdn t\u00ecnh c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Theo\u00a0Miles Hobson<\/em><\/p>\n

B\u00e0i li\u00ean quan: <\/span><\/p>\n

    \n
  • T\u1ea1o t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi Live Chat<\/span><\/i><\/li>\n
  • Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua qu\u1ea3ng c\u00e1o Facebook<\/span><\/i><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0l\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ea7u h\u1ebft doanh nghi\u1ec7p t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o. Vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong ph\u1ec5u \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1ed1i \u01b0u tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, t\u1eeb ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, s\u00e1ng t\u1ea1o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, k\u1ebft h\u1ee3p live chat\u2026<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55885"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55885"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55885\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}