{"id":55889,"date":"2023-12-20T16:11:15","date_gmt":"2023-12-20T09:11:15","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-viet-mau-quang-cao-tim-kiem-khong-the-khong-click.html"},"modified":"2023-12-20T16:11:15","modified_gmt":"2023-12-20T09:11:15","slug":"cach-viet-mau-quang-cao-tim-kiem-khong-the-khong-click","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-viet-mau-quang-cao-tim-kiem-khong-the-khong-click.html","title":{"rendered":"C\u00e1ch vi\u1ebft m\u1eabu qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm kh\u00f4ng th\u1ec3 kh\u00f4ng click"},"content":{"rendered":"
S\u00e1ng t\u1ea1o n\u1ed9i dung l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong c\u00f4ng vi\u1ec7c h\u1eb1ng ng\u00e0y c\u1ee7a m\u1ed9t nh\u00e0 l\u00e0m marketing v\u00e0 b\u1ea1n ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Ch\u1eafc h\u1eb3n \u0111\u00e3 c\u00f3 l\u00fac b\u1ea1n ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t t\u1eeb v\u1eeba ph\u00f9 h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh v\u1eeba \u0111\u1ee7 \u0111\u1ed9 d\u00e0i trong m\u1ed9t d\u00f2ng tweet b\u1ecb gi\u1edbi h\u1ea1n k\u00ed t\u1ef1.<\/p>\n

T\u1ea1o ra m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u0169ng kh\u00f3 kh\u0103n nh\u01b0 v\u1eady. C\u00e0ng kh\u00f3 h\u01a1n n\u1eefa khi n\u00f3 ph\u1ea3i thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u b\u1ea1n mu\u1ed1n, khi\u1ebfn h\u1ecd kh\u00f4ng th\u1ec3 c\u01b0\u1ee1ng l\u1ea1i m\u00e0 nh\u1ea5p chu\u1ed9t v\u00e0o.<\/p>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf n\u00ean n\u1ed5i b\u1eadt trong ch\u1ec9 m\u1ed9t v\u00e0i c\u00e2u ch\u1eef? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1ed1t nh\u1ea5t s\u1ebd gi\u00fap \u201ckhu\u1ebfch \u0111\u1ea1i\u201d hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ngay l\u1eadp t\u1ee9c.<\/p>\n

Th\u1ebf n\u00e0o l\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm?<\/h2>\n

M\u1ed9t qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n

Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm l\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n (ho\u1eb7c nh\u1eefng s\u1ea3n ph\u1ea9m li\u00ean quan) tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. N\u00f3 hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng m\u1ed9t \u0111o\u1ea1n v\u0103n b\u1ea3n ngay ph\u00eda tr\u00ean ho\u1eb7c d\u01b0\u1edbi nh\u1eefng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u. N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng t\u00ecm ki\u1ebfm tr\u00ean Google, ch\u1eafc h\u1eb3n b\u1ea1n c\u0169ng \u0111\u00e3 nh\u00ecn th\u1ea5y m\u1ed9t qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm n\u00e0o \u0111\u00f3.<\/p>\n

\"M\u1ed9t<\/p>\n

M\u1ed9t qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<\/div>\n

M\u1ed9t qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm th\u01b0\u1eddng bao g\u1ed3m ti\u00eau \u0111\u1ec1, li\u00ean k\u1ebft v\u00e0 m\u00f4 t\u1ea3 ng\u1eafn:<\/h3>\n

Ti\u00eau \u0111\u1ec1:<\/strong> M\u1ed9t \u0111o\u1ea1n n\u1ed9i dung ng\u1eafn g\u1ecdn l\u00e0m n\u1ed5i b\u1eadt c\u00f4ng ty ho\u1eb7c s\u1ea3n ph\u1ea9m c\u00f3 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a \u0111\u00e3 ch\u1ecdn<\/p>\n

URL hi\u1ec3n th\u1ecb:<\/strong> \u0110\u00e2y l\u00e0 URL m\u00e0 b\u1ea1n mu\u1ed1n qu\u1ea3ng c\u00e1o n\u00e0y li\u00ean k\u1ebft \u0111\u1ebfn. H\u00e3y lu\u00f4n ch\u1eafc ch\u1eafn r\u1eb1ng URL c\u00f2n t\u1ed3n t\u1ea1i v\u00e0 \u0111ang ho\u1ea1t \u0111\u1ed9ng \u0111\u00fang c\u00e1ch<\/p>\n

\u0110o\u1ea1n qu\u1ea3ng c\u00e1o:<\/strong> \u0110\u00e2y s\u1ebd l\u00e0 nh\u1eefng d\u00f2ng ch\u1eef s\u00e1ng t\u1ea1o v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p, n\u00f3 ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng<\/p>\n

S\u1ed1 l\u01b0\u1ee3ng k\u00ed t\u1ef1 trong m\u1ed7i ph\u1ea7n tr\u00ean \u0111\u00e2y l\u00e0 gi\u1edbi h\u1ea1n, v\u00ec th\u1ebf b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch s\u00e1ng su\u1ed1t. V\u1eady gi\u1edbi h\u1ea1n \u0111\u1ed9 d\u00e0i cho m\u1ed7i th\u00e0nh ph\u1ea7n n\u00e0y l\u00e0 g\u00ec?<\/p>\n

    \n
  • Ti\u00eau \u0111\u1ec1:<\/strong> 25 k\u00fd t\u1ef1<\/li>\n
  • URL hi\u1ec3n th\u1ecb:<\/strong> 35 k\u00fd t\u1ef1 hi\u1ec3n th\u1ecb (t\u1ed5ng s\u1ed1 255 k\u00fd t\u1ef1)<\/li>\n
  • \u0110o\u1ea1n qu\u1ea3ng c\u00e1o:<\/strong> 35 k\u00fd t\u1ef1 tr\u00ean m\u1ed7i d\u00f2ng<\/li>\n<\/ul>\n

    B\u1ea1n \u0111\u00e3 bi\u1ebft qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm l\u00e0 g\u00ec r\u1ed3i, v\u1eady h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u nh\u1eefng\u00a0m\u1eb9o vi\u1ebft m\u1eabu qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn nh\u1ea5t v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u01b0u gi\u1edbi h\u1ea1n k\u00ed t\u1ef1 d\u01b0\u1edbi \u0111\u00e2y<\/p>\n

    1. N\u00eau b\u1eadt nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o ch\u1ec9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1edbi c\u00f3<\/h2>\n

    Gi\u1eefa \u201ch\u1eb1ng h\u00e0 sa s\u1ed1\u201d th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh c\u1ee7a c\u00f4ng ty m\u00ecnh l\u00e0 g\u00ec. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n \u0111\u1ebfn nhi\u1ec1u qu\u1ed1c gia kh\u00e1c nhau, h\u00e3y vi\u1ebft ra. N\u1ebfu b\u1ea1n c\u00f3 1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 chuy\u00ean bi\u1ec7t, h\u00e3y khi\u1ebfn ng\u01b0\u1eddi ta nh\u1edb v\u1ec1 n\u00f3. N\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7, \u0111\u1eebng \u201cgi\u1ea5u\u201d \u0111i!<\/p>\n

    H\u00e3y xem c\u00e1ch Subiz n\u00eau b\u1eadt \u0111\u01b0\u1ee3c c\u00e1c d\u1ecbch v\u1ee5 n\u1ed5i b\u1eadt c\u1ee7a h\u1ecd trong m\u1eabu qu\u1ea3ng c\u00e1o d\u01b0\u1edbi \u0111\u00e2y. C\u00e1c t\u00ednh n\u0103ng, g\u00f3i Subiz mi\u1ec5n ph\u00ed, V\u00ec sao l\u00e0 Subiz?\u2026 c\u00f3 khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u00fa \u00fd v\u00e0 nh\u1ea5n v\u00e0o li\u00ean k\u1ebft<\/p>\n

    \"Hi\u1ec3n<\/p>\n

    Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o Subiz<\/p>\n<\/div>\n

    2. Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng 1 \u0111\u1ec1 ngh\u1ecb \u0111\u1eb7c bi\u1ec7t<\/h2>\n

    B\u1ea1n \u0111ang c\u00f3 \u0111\u1ee3t d\u00f9ng th\u1eed kh\u00f4ng tr\u1ea3 ph\u00ed? B\u1ea1n cung c\u1ea5p d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n \u01b0u \u0111\u00e3i? Nh\u1eefng l\u1eddi m\u1eddi g\u1ecdi h\u1ea5p d\u1eabn n\u00e0y s\u1ebd tr\u1edf th\u00e0nh ti\u00eau \u0111\u1ec1 ho\u00e0n h\u1ea3o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng \u00a0\u201ct\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean\u201d.<\/p>\n

    Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u1edf m\u1eabu qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm d\u01b0\u1edbi \u0111\u00e2y, Gap s\u1eed d\u1ee5ng \u201cgi\u1ea3m gi\u00e1 40%\u201d v\u00e0 \u201cmi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n\u201d. M\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang ph\u00e2n v\u00e2n v\u1ec1 m\u1ee9c gi\u00e1 cao c\u1ee7a Gap c\u00f3 th\u1ec3 v\u00ec nh\u1eefng d\u00f2ng n\u00e0y m\u00e0 \u1ea5n v\u00e0o web, khi\u1ebfn b\u1ea3n th\u00e2n tr\u1edf n\u00ean th\u00e2n thu\u1ed9c h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, d\u1eabn \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng \u2013 t\u1ea5t c\u1ea3 ch\u1ec9 nh\u1edd 1 l\u1eddi \u0111\u1ec1 nghi h\u1ea5p d\u1eabn.<\/p>\n

    \"M\u1ed9t<\/p>\n

    M\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang ph\u00e2n v\u00e2n v\u1ec1 m\u1ee9c gi\u00e1 cao c\u1ee7a Gap c\u00f3 th\u1ec3 v\u00ec nh\u1eefng d\u00f2ng n\u00e0y m\u00e0 \u1ea5n v\u00e0o<\/p>\n<\/div>\n

    3. S\u1eed d\u1ee5ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA)<\/h2>\n

    M\u1ed9t qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 l\u00e0 qu\u1ea3ng c\u00e1o khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n 1 h\u00e0nh \u0111\u1ed9ng. D\u00f9 l\u00e0 \u0111i\u1ec1n v\u00e0o m\u1eabu \u0111\u01a1n, b\u1eaft \u0111\u1ea7u d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, hay \u0111\u1eb7t h\u00e0ng ngay b\u00e2y gi\u1edd, nh\u1eefng ng\u00f4n ng\u1eef mang t\u00ednh h\u00e0nh \u0111\u1ed9ng s\u1ebd kh\u01a1i g\u1ee3i h\u00e0nh vi mong mu\u1ed1n.<\/p>\n

    B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111i\u1ec1u n\u00e0y trong m\u1eabu qu\u1ea3ng c\u00e1o d\u01b0\u1edbi \u0111\u00e2y. T\u1ea1p ch\u00ed Time s\u1eed d\u1ee5ng l\u1eddi k\u00eau g\u1ecdi trong qu\u1ea3ng c\u00e1o \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng\u00a0theo d\u00f5i m\u00ecnh<\/p>\n

    \"Qu\u1ea3ng<\/p>\n

    Qu\u1ea3ng c\u00e1o k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/p>\n<\/div>\n

    4. Bao g\u1ed3m \u00edt nh\u1ea5t 1 t\u1eeb kh\u00f3a<\/h2>\n

    \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m trong l\u0129nh v\u1ef1c li\u00ean quan c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Khi h\u1ecd t\u00ecm ki\u1ebfm b\u1eb1ng t\u1eeb kh\u00f3a \u0111\u00f3, \u0111o\u1ea1n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n v\u1edbi t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c in \u0111\u1eadm.<\/p>\n

    C\u00e1ch \u0111\u1ec3 l\u1ef1a ch\u1ecdn t\u1eeb kh\u00f3a t\u1ed1t nh\u1ea5t cho m\u1eabu qu\u1ea3ng c\u00e1o:<\/h3>\n

    \u0110\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed kh\u00e1ch h\u00e0ng:<\/strong> h\u1ecd s\u1ebd t\u00ecm ki\u1ebfm c\u1ee5m t\u1eeb g\u00ec n\u1ebfu c\u00f3 \u00fd \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 b\u1ea1n \u0111ang b\u00e1n? (N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft, h\u00e3y tr\u1ef1c ti\u1ebfp h\u1ecfi h\u1ecd)<\/p>\n

    C\u00e2n b\u1eb1ng gi\u1eefa t\u1ed5ng qu\u00e1t v\u00e0 c\u1ee5 th\u1ec3:<\/strong> T\u1eeb kh\u00f3a ph\u1ea3i \u0111\u1ee7 c\u1ee5 th\u1ec3 \u0111\u1ec3 nh\u1eafm \u0111\u00fang c\u00e1 t\u00ednh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, nh\u01b0ng ph\u1ea3i \u0111\u1ee7 t\u1ed5ng qu\u00e1t \u0111\u1ec3 t\u1ea1o ra nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u trong nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm r\u1ed9ng r\u00e3i h\u01a1n.<\/p>\n

    Ch\u1ecdn \u0111\u00fang s\u1ed1 l\u01b0\u1ee3ng:<\/strong> Google g\u1ee3i \u00fd b\u1ea1n n\u00ean c\u00f3 5-20 t\u1eeb kh\u00f3a trong m\u1ed7i nh\u00f3m qu\u1ea3ng c\u00e1o, \u0111\u1ee7 \u0111\u1ec3 b\u1ea1n \u0111\u1eb7t nh\u1eefng t\u1eeb kh\u00f3a \u0111\u00fang nh\u1eefng ti\u00eau ch\u00ed tr\u00ean<\/p>\n

    5. Lu\u00f4n gi\u1eef cho qu\u1ea3ng c\u00e1o c\u00f2n hi\u1ec7n h\u00e0nh<\/h2>\n

    Kh\u00f4ng c\u00f3 g\u00ec t\u1ec7 h\u01a1n l\u00e0 vi\u1ec7c nh\u1ea5p v\u00e0o m\u1ed9t qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n \u0111\u1ec3 r\u1ed3i ph\u00e1t hi\u1ec7n th\u1eddi h\u1ea1n \u0111\u00e3 h\u1ebft t\u1eeb h\u00f4m qua. H\u00e3y lu\u00f4n gi\u1eef cho n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f2n hi\u1ec7u l\u1ef1c \u1edf hi\u1ec7n t\u1ea1i s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, khi\u1ebfn h\u1ecd d\u1ec5 d\u00e0ng \u201cm\u00f3c h\u1ea7u bao\u201d h\u01a1n<\/p>\n

    \u0110\u00f3 c\u0169ng l\u00e0 \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd khi qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u1edbi, thay \u0111\u1ed5i gi\u00e1 c\u1ea3\u2026 N\u1ebfu kh\u00e1ch h\u00e0ng mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 th\u00f4ng tin c\u1ee7a b\u1ea1n, h\u00e3y \u0111\u1ec3 nh\u1eefng tin t\u1ee9c m\u1edbi nh\u1ea5t v\u00e0 li\u00ean quan nh\u1ea5t hi\u1ec3n th\u1ecb.<\/p>\n

    6. H\u00e3y c\u1ef1c k\u00ec c\u1ee5 th\u1ec3<\/h2>\n

    Nghi\u00ean c\u1ee9u cho th\u1ea5y vi\u1ec7c th\u00eam c\u00e1c d\u1eef li\u1ec7u th\u1ed1ng k\u00ea v\u00e0 con s\u1ed1 v\u00e0o m\u1eabu qu\u1ea3ng c\u00e1o s\u1ebd khi\u1ebfn n\u00f3 tr\u00f4ng \u0111\u00e1ng tin c\u1eady h\u01a1n. Ch\u01b0a k\u1ec3 r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00e0ng c\u1ee5 th\u1ec3, hi\u1ec7u qu\u1ea3 s\u1ebd c\u00e0ng cao.<\/p>\n

    Th\u00eam v\u00e0o m\u1eabu qu\u1ea3ng c\u00e1o s\u1ed1 li\u1ec7u, ph\u1ea7n tr\u0103m gi\u1ea3m gi\u00e1, x\u1ebfp h\u1ea1ng, \u0111\u00e1nh gi\u00e1\u2026 \u0111\u1ec3 g\u00e2y ch\u00fa \u00fd m\u1ea1nh h\u01a1n, khi\u1ebfn kh\u00e1ch h\u00e0ng mu\u1ed1n click chu\u1ed9t v\u00e0o h\u01a1n. Th\u00f4ng th\u01b0\u1eddng, con s\u1ed1 s\u1ebd \u201cd\u1ec5 ti\u00eau h\u00f3a\u201d h\u01a1n l\u00e0 h\u00e0ng d\u00e0i ch\u1eef di\u1ec5n gi\u1ea3i, gi\u00fap m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n \u0111ang cung c\u1ea5p cho h\u1ecd.<\/p>\n

    7. K\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o t\u1edbi trang \u0111\u00edch (landing page)<\/h2>\n

    Nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing h\u1eb3n \u0111\u1ec1u bi\u1ebft s\u1ef1 quan tr\u1ecdng c\u1ee7a trang \u0111\u00edch, v\u00e0 khi s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 h\u1ed7 tr\u1ee3 trang \u0111\u00edch \u1ea5y, s\u1ef1 th\u1ed1ng nh\u1ea5t gi\u1eefa 2 b\u00ean c\u00e0ng tr\u1edf n\u00ean thi\u1ebft y\u1ebfu.<\/p>\n

    \u0110\u1eebng h\u1ee9a h\u1eb9n trong qu\u1ea3ng c\u00e1o r\u1eb1ng ch\u00fang t\u00f4i \u0111ang mi\u1ec5n ph\u00ed ebook m\u00e0 th\u1ef1c s\u1ef1 l\u1ea1i ph\u1ea3i tr\u1ea3 ti\u1ec1n, \u0111\u1eebng n\u00f3i \u0111ang cho d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m 10 ng\u00e0y m\u00e0 trong trang \u0111\u00edch ch\u1eb3ng c\u00f3 d\u00f2ng n\u00e0o nh\u01b0 v\u1eady. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ki\u1ec3m ch\u1ee9ng s\u1ef1 th\u1ed1ng nh\u1ea5t n\u00e0y, v\u00e0 s\u1ebd b\u1ecf \u0111i n\u1ebfu th\u1ea5y m\u00ecnh b\u1ecb l\u1eeba.<\/p>\n

    8. T\u1ed1i \u01b0u h\u00f3a cho di \u0111\u1ed9ng<\/h2>\n

    Theo m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y, 33% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft thi\u1ebft b\u1ecb s\u1eed d\u1ee5ng ch\u00ednh c\u1ee7a h\u1ecd l\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<\/p>\n

    \"T\u1ed1i<\/p>\n

    T\u1ed1i \u01b0u h\u00f3a cho di \u0111\u1ed9ng<\/p>\n<\/div>\n

    \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u0169ng nh\u01b0 m\u00e1y t\u00ednh x\u00e1ch tay. Nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y c\u1ea7n m\u01b0\u1ee3t m\u00e0 tr\u00ean c\u1ea3 2 thi\u1ebft b\u1ecb \u0111\u1ec3 kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

    9. H\u00e3y theo d\u00f5i \u0111\u1ed1i th\u1ee7<\/h2>\n

    N\u1ed5i b\u1eadt gi\u1eefa nh\u1eefng \u0111\u1ed1i th\u1ee7 \u2013 \u0111\u00f3 ch\u00ednh l\u00e0 m\u1ee5c \u0111\u00edch khi b\u1ea1n t\u1ea1o ra m\u1ed9t qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm. Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 \u0111i\u1ec3m nh\u1eadn di\u1ec7n kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng c\u00f4ng ty kh\u00e1c trong c\u00f9ng l\u0129nh v\u1ef1c<\/p>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 \u0111o\u1ea1n qu\u1ea3ng c\u00e1o s\u1ebd xu\u1ea5t hi\u1ec7n khi b\u1ea1n t\u00ecm ki\u1ebfm v\u1edbi t\u1eeb kh\u00f3a \u201ckh\u00e1ch s\u1ea1n \u1edf New York\u201d. Hai qu\u1ea3ng c\u00e1o ph\u00eda d\u01b0\u1edbi g\u1ea7n nh\u01b0 gi\u1ed1ng nhau, nh\u01b0ng qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t. Booking.com c\u00f3 v\u1ebb \u0111\u00e3 quan s\u00e1t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh r\u1ea5t ch\u1eb7t ch\u1ebd v\u00e0 bi\u1ebft r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd s\u1ebd thu h\u00fat nh\u1ea5p chu\u1ed9t h\u01a1n.<\/p>\n

    \"Booking.com<\/p>\n

    Booking.com c\u00f3 v\u1ebb \u0111\u00e3 quan s\u00e1t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh r\u1ea5t ch\u1eb7t ch\u1ebd<\/p>\n<\/div>\n

    10. C\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n

    B\u1ea1n \u0111ang ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecdc sinh- sinh vi\u00ean t\u00ecm ki\u1ebfm s\u00e1ch gi\u00e1o khoa? Ho\u1eb7c ng\u01b0\u1eddi mua h\u00e0ng \u1edf ph\u00fat cu\u1ed1i \u0111\u00e3 qu\u00ean thanh to\u00e1n m\u00f3n qu\u00e0 sinh nh\u1eadt cho b\u1ea1n m\u00ecnh? N\u1eafm b\u1eaft ch\u00ednh x\u00e1c m\u00ecnh c\u1ea7n \u201ctheo sau\u201d ai s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n h\u00f3a g\u00e2y ch\u00fa \u00fd ngay l\u1eadp t\u1ee9c v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, \u0111\u1ec3 n\u00f3i \u0111\u00fang nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/p>\n

    11. Ki\u1ec3m tra k\u0129 l\u1ed7i ng\u1eef ph\u00e1p v\u00e0 ch\u00ednh t\u1ea3<\/h2>\n

    B\u1ea1n c\u00f3 th\u1ec3 s\u1ebd ng\u1ea1c nhi\u00ean n\u1ebfu ph\u00e1t hi\u1ec7n tr\u00ean m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh v\u1eabn c\u00f2n l\u1ed7i ng\u1eef ph\u00e1p, ch\u00ednh t\u1ea3, d\u1ea5u c\u00e2u\u2026 v\u00e0 sai l\u1ea7m nh\u1ecf n\u00e0y s\u1ebd g\u00e2y thi\u1ec7t h\u1ea1i nghi\u00eam tr\u1ecdng.<\/p>\n

    B\u1ea1n c\u00f3 nh\u1eadn ra \u0111i\u1ec1u ng\u1edb ng\u1ea9n g\u00ec trong qu\u1ea3ng c\u00e1o b\u00edt t\u1ebft n\u00e0y? Thi\u1ebfu d\u1ea5u ch\u1ea5m c\u00e2u gi\u1eefa \u201cseafood\u201d v\u00e0 \u201cBest\u201d, c\u00f2n vi\u1ebft sai \u201cmanhatten\u201d m\u1ed9t c\u00e1ch tr\u1ea7m tr\u1ecdng.<\/p>\n

    \"Ki\u1ec3m<\/p>\n

    Ki\u1ec3m tra k\u0129 l\u1ed7i ng\u1eef ph\u00e1p v\u00e0 ch\u00ednh t\u1ea3<\/p>\n<\/div>\n

    \u00a0<\/p>\n

    V\u00e0 cu\u1ed1i c\u00f9ng, h\u00e3y li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m v\u00e0 c\u1ea3i ti\u1ebfn m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n! Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng.<\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • \u0110o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ROI c\u1ee7a qu\u1ea3ng c\u00e1o s\u1ed1<\/em><\/li>\n
    • \u0110\u1ec3 qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Content Marketing<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      T\u1ea1o ra m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u0169ng kh\u00f3 kh\u0103n nh\u01b0 v\u1eady. C\u00e0ng kh\u00f3 h\u01a1n n\u1eefa khi n\u00f3 ph\u1ea3i thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u b\u1ea1n mu\u1ed1n, khi\u1ebfn h\u1ecd kh\u00f4ng th\u1ec3 c\u01b0\u1ee1ng l\u1ea1i m\u00e0 nh\u1ea5p chu\u1ed9t v\u00e0o.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55889"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55889"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55889\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}