{"id":55908,"date":"2023-12-20T16:13:41","date_gmt":"2023-12-20T09:13:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khien-khach-hang-khong-the-roi-mat-khoi-video-quang-cao-san-pham.html"},"modified":"2023-12-20T16:13:41","modified_gmt":"2023-12-20T09:13:41","slug":"khien-khach-hang-khong-the-roi-mat-khoi-video-quang-cao-san-pham","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khien-khach-hang-khong-the-roi-mat-khoi-video-quang-cao-san-pham.html","title":{"rendered":"Khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 r\u1eddi m\u1eaft kh\u1ecfi video qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m"},"content":{"rendered":"
\u201cBinge-watch\u201d l\u00e0 c\u1ee5m t\u1eeb kh\u00f4ng c\u00f2n xa l\u1ea1 trong th\u1ebf gi\u1edbi video streaming. Binge-watch c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 kh\u00f4ng ng\u1eebng xem \u0111\u01b0\u1ee3c, khi video k\u1ebft th\u00fac b\u1ea1n v\u1eabn mu\u1ed1n ti\u1ebfp t\u1ee5c xem m\u00e3i kh\u00f4ng th\u00f4i.<\/p>\n

C\u00e1c content marketer kh\u00f4ng n\u00ean b\u1ecf qua xu h\u01b0\u1edbng \u201ckh\u00f4ng ng\u1eebng xem\u201d n\u00e0y \u0111\u1ec3 \u1ee9ng d\u1ee5ng v\u00e0o video marketing s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. C\u00f9ng b\u1eaft tay v\u00e0o l\u00e0m vi\u1ec7c v\u1edbi nh\u00f3m c\u1ee7a b\u1ea1n v\u00e0 th\u1eed 5 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 Subiz g\u1ee3i \u00fd sau \u0111\u00e2y \u0111\u1ec3 t\u1ea1o ra nh\u1eefng video kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n

1. Truy\u1ec1n t\u1ea3i t\u1edbi \u0111a d\u1ea1ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n

Th\u00f4ng th\u01b0\u1eddng c\u00e1c chuy\u00ean gia marketing khuy\u00ean n\u00ean t\u1ea1o ra n\u1ed9i dung h\u01b0\u1edbng \u0111\u1ebfn nh\u00f3m kh\u00e1n gi\u1ea3 nh\u1ea5t \u0111\u1ecbnh. Nh\u01b0ng \u0111\u1ed1i v\u1edbi video qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u00e1c marketer l\u1ea1i c\u1ea7n c\u00f3 m\u1ed9t h\u01b0\u1edbng ti\u1ebfp c\u1eadn kh\u00e1c.<\/p>\n

Ghi nh\u1edb r\u1eb1ng, kh\u00f4ng ph\u1ea3i ai th\u00edch c\u0169ng s\u1ebd mua s\u1ea3n ph\u1ea9m lu\u00f4n, kh\u00f4ng ph\u1ea3i ai xem video c\u0169ng s\u1ebd chia s\u1ebb n\u00f3, v\u00e0 kh\u00f4ng ph\u1ea3i ai chia s\u1ebb c\u0169ng s\u1ebd mua h\u00e0ng c\u1ee7a b\u1ea1n. Thay v\u00ec t\u1eadp trung g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1ea1o ra n\u1ed9i dung \u0111\u00e1ng nh\u1edb \u0111\u1ec3 \u0111\u00f3 tr\u1edf th\u00e0nh l\u00ed do khi\u1ebfn kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Ch\u00ednh v\u00ec th\u1ebf n\u1ed9i dung video qu\u1ea3ng c\u00e1o \u0111\u00e1ng chia s\u1ebb c\u1ea7n ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c \u0111a d\u1ea1ng kh\u00e1n gi\u1ea3, bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a bao gi\u1edd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. H\u00e3y t\u1ea1o ra video v\u1edbi n\u1ed9i dung ch\u00fa \u00fd nh\u1eefng kho\u1ea3nh kh\u1eafc m\u00e0 ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y h\u00ecnh \u1ea3nh ph\u1ea3n chi\u1ebfu c\u1ee7a m\u00ecnh \u1edf \u0111\u00f3, c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u00f9a vui c\u00f9ng b\u1ea1n b\u00e8, l\u00e0 b\u1eefa c\u01a1m sum h\u1ecdp b\u00ean gia \u0111\u00ecnh,\u2026<\/p>\n

\u0110\u1eebng ng\u1ea1i mang video c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u00ec m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 lan t\u1ecfa n\u00f3!<\/p>\n

2. X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n<\/strong><\/h2>\n

Video qu\u1ea3ng c\u00e1o g\u00e2y \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd v\u1edbi kh\u00e1n gi\u1ea3 c\u00f3 nhi\u1ec1u n\u1ed9i dung \u0111\u01b0\u1ee3c bao h\u00e0m h\u01a1n l\u00e0 ch\u1ec9 n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m. B\u1ea1n c\u00f3 c\u1ea3m nh\u1eadn g\u00ec khi xem nh\u1eefng \u0111o\u1ea1n qu\u1ea3ng c\u00e1o ch\u1ec9 c\u00f3 nh\u1eefng l\u1eddi m\u00f4 t\u1ea3 hoa m\u0129 v\u1ec1 s\u1ea3n ph\u1ea9m, v\u1ec1 vi\u1ec7c n\u00f3 t\u1ed1t th\u1ebf n\u00e0o, t\u00e1c d\u1ee5ng ra sao?<\/p>\n

Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u1ec1u tr\u1ea3 l\u1eddi r\u1eb1ng h\u1ecd mong mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u k\u1ec3 v\u1ec1 nh\u1eefng c\u00e2u chuy\u1ec7n \u00fd ngh\u0129a. Kh\u00e1n gi\u1ea3 \u0111\u00e3 tr\u1edf n\u00ean kh\u00f3 t\u00ednh h\u01a1n, \u0111\u00f2i h\u1ecfi cao h\u01a1n v\u1ec1 m\u1ed9t g\u00f3c nh\u00ecn m\u1edbi, g\u00f3c nh\u00ecn nh\u00e2n v\u0103n t\u1eeb th\u01b0\u01a1ng hi\u1ec7u. Th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi xem v\u1edbi nh\u1eefng video c\u00f3 c\u1ed1t truy\u1ec7n, c\u00f3 nh\u00e2n v\u1eadt \u0111\u01b0\u1ee3c \u0111\u1eb7t trong b\u1ed1i c\u1ea3nh m\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch tinh t\u1ebf, \u0111\u1ec3 c\u00e2u chuy\u1ec7n ch\u1ee9a \u0111\u1ef1ng \u0111\u1ee7 x\u00fac c\u1ea3m g\u1eafn k\u1ebft kh\u00e1n gi\u1ea3. H\u00e3y th\u1eadt s\u00e1ng t\u1ea1o!<\/p>\n

\u00a03. T\u1ea1o n\u1ed9i dung d\u00e0i t\u1eadp<\/strong><\/h2>\n

Ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh d\u00e0i t\u1eadp c\u00f3 th\u1ec3 g\u00e2y nghi\u1ec7n v\u00ec khi k\u1ebft th\u00fac m\u1ed7i t\u1eadp n\u00f3 l\u1ea1i khi\u1ebfn kh\u00e1n gi\u1ea3 mu\u1ed1n xem ti\u1ebfp \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c di\u1ec5n bi\u1ebfn c\u1ee7a c\u00e2u chuy\u1ec7n. \u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi video qu\u1ea3ng c\u00e1o. N\u1ed9i dung d\u00e0i t\u1eadp t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 tin c\u1eady cho th\u01b0\u01a1ng hi\u1ec7u v\u00ec n\u00f3 khi\u1ebfn kh\u00e1n gi\u1ea3 d\u1ea7n tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi h\u00ecnh \u1ea3nh v\u00e0 hi\u1ec3u bi\u1ebft th\u00eam v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Hay n\u00f3i c\u00e1ch kh\u00e1c, \u0111\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

B\u1eaft \u0111\u1ea7u quay nhi\u1ec1u video v\u1edbi n\u1ed9i dung gay c\u1ea5n ngay h\u00f4m nay \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec3u v\u1ec1 v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 c\u1eadp l\u1ee3i \u00edch t\u1eeb nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t.<\/p>\n

4. Th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng khi c\u00f3 c\u1eadp nh\u1eadt m\u1edbi<\/strong><\/h2>\n

Video qu\u1ea3ng c\u00e1o c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c g\u1eedi th\u00f4ng b\u00e1o khi c\u00f3 c\u1eadp nh\u1eadt m\u1edbi gi\u1ed1ng nh\u01b0 khi b\u1ea1n g\u1eedi th\u00f4ng b\u00e1o v\u1ec1 \u0111i\u1ec1u kho\u1ea3n m\u1edbi t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng b\u1eadn r\u1ed9n. T\u1ea1o m\u1ed9t website pop-up \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 th\u00f4ng b\u00e1o khi c\u00f3 video m\u1edbi. Ho\u1eb7c \u0111\u01a1n gi\u1ea3n h\u01a1n l\u00e0 g\u1ee3i \u00fd kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00ed email \u0111\u1ec3 g\u1eedi th\u00f4ng b\u00e1o khi s\u1eafp c\u00f3 video chu\u1ea9n b\u1ecb ra m\u1eaft.<\/p>\n

\"Thong<\/p>\n

Th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng bi\u1ebft khi b\u1ea1n \u0111\u0103ng t\u1ea3i video m\u1edbi<\/p>\n<\/div>\n

Tuy nhi\u00ean b\u1ea1n kh\u00f4ng n\u00ean th\u00f4ng b\u00e1o m\u1ed9t c\u00e1ch th\u00e1i qu\u00e1. Vi\u1ec7c ng\u00e0y n\u00e0o c\u0169ng g\u1eedi th\u00f4ng b\u00e1o khi\u1ebfn email c\u1ee7a b\u1ea1n c\u00f3 nguy c\u01a1 b\u1ecb n\u00e9m v\u00e0o m\u1ee5c th\u01b0 r\u00e1c. D\u1ef1a theo d\u1eef li\u1ec7u \u0111\u1ec3 l\u00ean th\u1eddi gian th\u00edch h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau.<\/p>\n

5. T\u1eb7ng qu\u00e0 ngay<\/h2>\n

M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u th\u00edch \u0111\u01b0\u1ee3c nh\u1eadn qu\u00e0. V\u1eady th\u00ec t\u1ea1i sao b\u1ea1n l\u1ea1i kh\u00f4ng t\u1eb7ng qu\u00e0 \u0111\u1ec3 th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng khi h\u1ecd xem xong video c\u1ee7a b\u1ea1n.<\/p>\n

H\u01a1n n\u1eefa kh\u00e1ch h\u00e0ng mong mu\u1ed1n \u0111\u01b0\u1ee3c nh\u1eadn th\u01b0\u1edfng ngay t\u1ee9c th\u00ec v\u00e0 c\u00f3 th\u1ec3 d\u00f9ng \u0111\u01b0\u1ee3c lu\u00f4n ch\u1ee9 kh\u00f4ng mu\u1ed1n ch\u1edd \u0111\u1ebfn ng\u00e0y mai hay ng\u00e0y h\u00f4m sau. V\u00ec th\u1ebf, b\u1ea1n n\u00ean lo\u1ea1i b\u1ecf ngay gi\u1ea3m gi\u00e1 ho\u00e0n ti\u1ec1n sau (mail-in rebate) v\u00e0 t\u00edch \u0111i\u1ec3m mua h\u00e0ng kh\u1ecfi danh qu\u00e0 t\u1eb7ng. Thay v\u00e0o \u0111\u00f3, v\u00e0o cu\u1ed1i c\u1ee7a video, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng m\u00e3 gi\u1ea3m gi\u00e1 10%, t\u1eb7ng ngay quy\u1ec1n truy c\u1eadp \u0111\u1ed9c quy\u1ec1n \u0111\u1ec3 xem free ebook,\u2026<\/p>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng video \u0111\u0103ng t\u1ea3i tr\u00ean youtube, \u0111\u1eb7c bi\u1ec7t l\u00e0 video \u0111\u01b0\u1ee3c nh\u00fang t\u1eeb youtube, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a YouTube card.\u00a0N\u00f3 l\u00e0 m\u1ed9t h\u00ecnh ch\u1eef nh\u1eadt nh\u1ecf \u1edf g\u00f3c ph\u1ea3i video cho ph\u00e9p ng\u01b0\u1eddi xem xem m\u1ed9t \u0111o\u1ea1n preview ti\u1ebfp theo. B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 ph\u00e1t tri\u1ec3n video gi\u1edbi thi\u1ec7u chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n ho\u1eb7c ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u01b0\u1edbng ng\u01b0\u1eddi xem, sau \u0111\u00f3 h\u00e3y ch\u00e8n th\u00eam YouTube card d\u1eabn ng\u01b0\u1eddi xem \u0111\u1ebfn nh\u1eefng ph\u1ea7n qu\u00e0 c\u00f3 n\u1ed9i dung li\u00ean quan video, c\u00f3 th\u1ec3 l\u00e0 transcript, infographic, Slide Share ho\u1eb7c b\u1ea3n PDF,\u2026YouTube card gi\u00fap creator t\u0103ng th\u00eam tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, t\u0103ng ng\u01b0\u1eddi theo d\u00f5i c\u0169ng nh\u01b0 l\u01b0\u1ee3t view ngay tr\u00ean n\u1ec1n video.<\/p>\n

\"Su<\/p>\n

YouTube Card feature trong video<\/p>\n<\/div>\n

Ph\u00e2n t\u00edch xem ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch m\u00f3n qu\u00e0 n\u00e0o nh\u1ea5t. Sau \u0111\u00f3 b\u1eaft \u0111\u1ea7u cung c\u1ea5p ph\u1ea7n th\u01b0\u1edfng ngay l\u1eadp t\u1ee9c cho kh\u00e1ch h\u00e0ng v\u00ec \u0111\u00e3 xem video c\u1ee7a b\u1ea1n.<\/p>\n

T\u1ed5ng k\u1ebft<\/strong><\/p>\n

Video theo y\u00eau c\u1ea7u \u0111ang thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 cho th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng video v\u1edbi n\u1ed9i dung hay nh\u1ea5t s\u1ebd g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd v\u1edbi kh\u00e1n gi\u1ea3 v\u00e0 \u0111\u1ea1t l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c cao. M\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n l\u00e0 t\u1ea1o ra nh\u1eefng video qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m cho nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec1u mu\u1ed1n xem, cho video m\u1ed9t c\u1ed1t truy\u1ec7n v\u00e0 th\u00f4ng b\u00e1o khi b\u1ea1n cho ra \u0111\u1eddi s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

H\u00e3y cho ra \u0111\u1eddi nh\u1eefng n\u1ed9i dung th\u1eadt h\u1ea5p d\u1eabn \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 r\u1eddi m\u1eaft kh\u1ecfi video c\u1ee7a b\u1ea1n!<\/p>\n

Theo Kissmetrics<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

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  • 10 Video Marketing xu\u1ea5t s\u1eafc tr\u00ean Facebook<\/em><\/li>\n
  • \u201cTh\u1eafng l\u1edbn\u201d v\u1edbi t\u1eebng giai \u0111o\u1ea1n Video Marketing<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    C\u00e1c content marketer kh\u00f4ng n\u00ean b\u1ecf qua xu h\u01b0\u1edbng \u201ckh\u00f4ng ng\u1eebng xem\u201d n\u00e0y \u0111\u1ec3 \u1ee9ng d\u1ee5ng v\u00e0o video marketing s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. C\u00f9ng b\u1eaft tay v\u00e0o l\u00e0m vi\u1ec7c v\u1edbi nh\u00f3m c\u1ee7a b\u1ea1n v\u00e0 th\u1eed 5 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 Subiz g\u1ee3i \u00fd sau \u0111\u00e2y \u0111\u1ec3 t\u1ea1o ra nh\u1eefng video kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55908"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55908"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55908\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}