{"id":55917,"date":"2023-12-20T16:16:46","date_gmt":"2023-12-20T09:16:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-yeu-to-giup-chien-dich-truyen-thong-mang-xa-hoi-thanh-cong.html"},"modified":"2023-12-20T16:16:46","modified_gmt":"2023-12-20T09:16:46","slug":"nhung-yeu-to-giup-chien-dich-truyen-thong-mang-xa-hoi-thanh-cong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-yeu-to-giup-chien-dich-truyen-thong-mang-xa-hoi-thanh-cong.html","title":{"rendered":"Nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i th\u00e0nh c\u00f4ng"},"content":{"rendered":"
Trong k\u1ef7 nguy\u00ean s\u1ed1, m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu cho c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. \u0110\u1eb7c bi\u1ec7t, trong b\u1ed1i c\u1ea3nh Vi\u1ec7t Nam x\u1ebfp th\u1ee9 22 trong s\u1ed1 c\u00e1c n\u01b0\u1edbc s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, \u0111\u00e2y ch\u00ednh l\u00e0 \u201cm\u1ecf v\u00e0ng\u201d m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n
\"SocialMediaCampaign\"<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n \u0111ang ph\u00e1t tri\u1ec3n t\u1ea1i Vi\u1ec7t Nam<\/p>\n<\/div>\n

1. K\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u00e0i b\u1ea3n<\/h2>\n

Nh\u1eefng chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb k\u0129 l\u01b0\u1ee1ng. K\u1ebf ho\u1ea1ch n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n chuy\u00ean bi\u1ec7t, t\u01b0\u01a1ng th\u00edch v\u1edbi chi\u1ebfn d\u1ecbch nh\u01b0ng c\u0169ng c\u1ea7n ph\u1ea3i h\u00e0i h\u00f2a v\u1edbi chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty. C\u00e1c m\u1ee5c ti\u00eau kh\u00f4ng \u0111\u01b0\u1ee3c m\u00e2u thu\u1eabn v\u1edbi nhau v\u00e0 chi\u1ebfn d\u1ecbch s\u1ebd l\u00e0 s\u1ef1 k\u1ebf th\u1eeba phong c\u00e1ch v\u00e0 gi\u1ecdng \u0111i\u1ec7u hi\u1ec7n c\u00f3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u0110\u1ec3 ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c nghi\u00ean c\u1ee9u: th\u1ed1ng k\u00ea to\u00e0n di\u1ec7n l\u01b0\u1ee3ng theo d\u00f5i t\u00e0i kho\u1ea3n c\u00f4ng ty tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 nh\u1eadn \u0111\u1ecbnh \u0111\u00e2u l\u00e0 n\u01a1i ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u1ea3i thi\u1ec7n trong m\u1ed1i t\u01b0\u01a1ng quan v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau ph\u1ee5c v\u1ee5 cho m\u1ee5c \u0111\u00edch kh\u00e1c nhau, do \u0111\u00f3 h\u00e3y ch\u1ecdn nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, Instagram v\u00e0 Facebook ph\u00f9 h\u1ee3p \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho ng\u00e0nh h\u00e0ng FMCG trong khi LinkedIn s\u1ebd r\u1ea5t t\u1ed1t \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, h\u01b0\u1edbng t\u1edbi s\u1ef1 chuy\u00ean nghi\u1ec7p. Hi\u1ec3u \u0111\u01b0\u1ee3c n\u01a1i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau d\u00e0nh th\u1eddi gian v\u00e0 nghi\u00ean c\u1ee9u c\u00e1c chi\u1ebfn d\u1ecbch g\u1ea7n \u0111\u00e2y trong ng\u00e0nh h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i, t\u1eeb \u0111\u00f3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng trong chi\u1ebfn d\u1ecbch c\u1ee7a c\u00f4ng ty.<\/p>\n

Khi b\u1ea1n quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c lo\u1ea1i chi\u1ebfn d\u1ecbch b\u1ea1n d\u1ef1 \u0111\u1ecbnh tri\u1ec3n khai tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u00e2y l\u00e0 l\u00fac \u0111\u1ec3 ph\u00e2n ph\u1ed1i ng\u00e2n s\u00e1ch v\u00e0 ngu\u1ed3n l\u1ef1c. Chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n c\u00f3 c\u1ea7n \u0111\u1ebfn vi\u1ec7c tr\u1ea3 ti\u1ec1n qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hay b\u1ea1n mu\u1ed1n d\u1ef1a ho\u00e0n to\u00e0n v\u00e0o l\u01b0\u1ee3t ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean? Tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y l\u00e0 1 c\u00e1ch h\u1ed7 tr\u1ee3 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch trong chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

\"budget_calculator_graph\"<\/p>\n

H\u00e3y ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch theo m\u1ee5c \u0111\u00edch chi\u1ebfn d\u1ecbch<\/p>\n<\/div>\n

V\u1edbi 49% l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p tr\u00ean to\u00e0n c\u1ea7u d\u1ef1 \u0111\u1ecbnh s\u1ebd t\u0103ng ng\u00e2n s\u00e1ch cho truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i trong n\u0103m nay, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho chi\u1ebfn d\u1ecbch m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n c\u1ea7n \u0111\u1ebfn nh\u1eefng ngu\u1ed3n b\u1ed5 tr\u1ee3 nh\u01b0 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, CRM hay n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 tri\u1ec3n khai \u00fd t\u01b0\u1edfng, h\u00e3y nh\u1edb khoanh v\u00f9ng ph\u1ea1m vi mong mu\u1ed1n.<\/p>\n

Sau khi nghi\u00ean c\u1ee9u \u00fd t\u01b0\u1edfng, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 chu\u1ea9n b\u1ecb ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn d\u1ecbch m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1ed3ng th\u1eddi ch\u1ecdn m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u1eefng ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch. Ph\u00e2n c\u00f4ng vai tr\u00f2 r\u00f5 r\u00e0ng tr\u01b0\u1edbc khi chi\u1ebfn d\u1ecbch ch\u00ednh th\u1ee9c b\u1eaft \u0111\u1ea7u gi\u00fap tr\u00e1nh nh\u1ea7m l\u1eabn v\u00e0 tr\u00e1ch nhi\u1ec7m ch\u1ed3ng ch\u00e9o gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean. \u1ede m\u1ee9c t\u1ed1i thi\u1ec3u, b\u1ea1n n\u00ean ph\u00e2n c\u00f4ng tr\u00e1ch nhi\u1ec7m r\u00f5 v\u1ec1 th\u00f4ng \u0111i\u1ec7p, thi\u1ebft k\u1ebf v\u00e0 qu\u1ea3ng b\u00e1. N\u1ebfu b\u1ea1n chu\u1ea9n b\u1ecb ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111a k\u00eanh, h\u00e3y ch\u1eafc ch\u1eafn b\u1ea1n l\u1ef1a ch\u1ecdn \u0111\u1ed9i ng\u0169 th\u00e0nh vi\u00ean c\u00f3 kinh nghi\u1ec7m trong c\u00e1c k\u00eanh n\u00e0y \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1t nh\u1ea5t.<\/p>\n

Ph\u1ea7n cu\u1ed1i c\u00f9ng c\u1ee7a k\u1ebf ho\u1ea1ch l\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng v\u00e0 ROI c\u1ee7a chi\u1ebfn d\u1ecbch. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau \u2013 th\u00e0nh t\u1ed1 ti\u1ebfp theo c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng.<\/p>\n

2. M\u1ee5c ti\u00eau r\u00f5 r\u00e0ng<\/h2>\n

Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u b\u1ea5t c\u1ee9 m\u1ed9t chi\u1ebfn d\u1ecbch marketing n\u00e0o, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c m\u1ee5c ti\u00eau. Quy\u1ebft \u0111\u1ecbnh nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c ngay t\u1eeb l\u00fac b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch s\u1ebd gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 d\u1ec5 d\u00e0ng h\u01a1n.\u00a0Chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u m\u1ee5c ti\u00eau b\u1edfi m\u1ed7i ph\u1ea7n l\u1ea1i nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee5c \u0111\u00edch kh\u00e1c nhau. T\u1eebng m\u1ee5c ti\u00eau b\u1ea1n l\u1ef1a ch\u1ecdn n\u00ean ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i m\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/p>\n

\u2022 T\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu c\u00f4ng ty b\u1ea1n m\u1edbi ra \u0111\u1eddi (ho\u1eb7c m\u1edbi th\u00e2m nh\u1eadp m\u1ea1ng x\u00e3 h\u1ed9i), b\u1ea1n c\u1ea7n ph\u1ea3i kh\u00e1c bi\u1ec7t h\u00f3a n\u00f3 so v\u1edbi nh\u1eefng c\u00f4ng ty kh\u00e1c c\u00f9ng l\u0129nh v\u1ef1c. M\u1ed9t s\u1ed1 ph\u1ea7n c\u1ee7a chi\u1ebfn d\u1ecbch n\u00ean nh\u1eafm t\u1edbi m\u1ee5c \u0111\u00edch t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn d\u1ecbch s\u1ebd kh\u00f4ng th\u00e0nh c\u00f4ng.<\/p>\n

K\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 chia s\u1ebb v\u00e0o chi\u1ebfn d\u1ecbch l\u00e0 c\u00e1ch t\u1ed1t \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c tuy\u1ebfn. \u0110\u1ec3 \u0111o l\u01b0\u1eddng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng, h\u00e3y d\u00f9ng c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea nh\u01b0 t\u1ed5ng like hay follower, t\u1ed5ng l\u01b0\u1ee3t nh\u1eafc \u0111\u1ebfn hay s\u1ed1 l\u01b0\u1ee3ng t\u1ea3i \u1ee9ng d\u1ee5ng.<\/p>\n

\"How-to-use-Social-Media-to-Raise-Brand-Awareness-720x480\"<\/p>\n

T\u0103ng nh\u1eadn th\u01b0c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 1 trong s\u1ed1 c\u00e1c m\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/p>\n<\/div>\n

\u2022 T\u0103ng l\u01b0\u1ee3t truy c\u1eadp website. \u0110\u00e2y l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch marketing, \u0111\u1ed3ng th\u1eddi c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gia t\u0103ng h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng. Website c\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u truy c\u1eadp th\u00ec c\u01a1 h\u1ed9i m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb v\u1ec1 website ho\u1eb7c n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 nh\u1ea5n theo d\u00f5i t\u00e0i kho\u1ea3n c\u00f4ng ty tr\u00ean nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i y\u00eau th\u00edch c\u1ee7a h\u1ecd c\u00e0ng t\u0103ng cao.<\/p>\n

\u0110\u1ec3 t\u0103ng truy c\u1eadp, h\u00e3y \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng t\u1edbi th\u1eb3ng trang landing page \u2013 n\u01a1i m\u00e0 h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo. S\u1eed d\u1ee5ng Google Analytics hay n\u1ec1n t\u1ea3ng th\u1ed1ng k\u00ea Web c\u1ee7a b\u1ea1n \u0111\u1ec3 ki\u1ec3m tra c\u00e1c con s\u1ed1 th\u1ed1ng k\u00ea quan tr\u1ecdng nh\u01b0 l\u01b0\u1ee3t gh\u00e9 th\u0103m Web, l\u01b0\u1ee3t truy c\u1eadp nh\u1edd v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i, th\u1eddi gian tr\u00ean web hay t\u01b0\u01a1ng t\u00e1c t\u1ed5ng quan c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\u2022 T\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00e2ng cao l\u01b0\u1ee3t truy c\u1eadp cho website ch\u1ec9 l\u00e0 m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n. Trong d\u00e0i h\u1ea1n, b\u1ea1n c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u0103ng th\u1eddi gian kh\u00e1ch h\u00e0ng c\u00f3 m\u1eb7t tr\u00ean website v\u00e0 m\u1ee9c \u0111\u1ed9 quay l\u1ea1i th\u01b0\u1eddng xuy\u00ean.<\/p>\n

N\u1ebfu l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng l\u00e0 1 trong s\u1ed1 c\u00e1c m\u1ee5c ti\u00eau, h\u00e3y c\u00e2n nh\u1eafc t\u1edbi 1 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp website v\u00e0i l\u1ea7n \u0111\u1ec3 \u0111\u0103ng nh\u1eadp v\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin. \u0110\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 trung th\u00e0nh, nh\u1eefng con s\u1ed1 nh\u01b0 l\u01b0\u1ee3t like page, th\u1eddi gian truy c\u1eadp trung b\u00ecnh hay ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng m\u1edbi s\u1ebd gi\u00fap \u00edch cho b\u1ea1n.<\/p>\n

\u2022 C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. N\u1ebfu c\u00f4ng ty b\u1ea1n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t truy c\u1eadp website l\u1edbn, chi\u1ebfn d\u1ecbch n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i website ho\u1eb7c \u1ee9ng d\u1ee5ng. Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n c\u00e2n nh\u1eafc chuy\u1ec3n \u0111\u1ed5i, t\u1ec9 l\u1ec7 mua h\u00e0ng hay \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch m\u1ea1ng x\u00e3 h\u1ed9i c\u00f9ng v\u1edbi c\u00e1c t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i website.<\/p>\n

H\u00e3y y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh m\u1ed9t bi\u1ec3u m\u1eabu ho\u1eb7c \u0111\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi h\u1ecd v\u00e0 kh\u00f4ng qu\u00ean ch\u00fa \u00fd \u0111\u1ebfn t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i n\u1ebfu b\u1ea1n h\u01b0\u1edbng t\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u00e0i h\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua chi\u1ebfn d\u1ecbch. \u0110\u1ec3 \u0111o l\u01b0\u1eddng \u1ea3nh h\u01b0\u1edfng c\u1ee7a chi\u1ebfn d\u1ecbch m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n s\u1ebd c\u1ea7n t\u1edbi c\u00e1c con s\u1ed1 nh\u01b0 t\u1ed5ng l\u01b0\u1ee3ng truy c\u1eadp website, t\u1ed5ng s\u1ed1 chuy\u1ec3n \u0111\u1ed5i v\u00e0 s\u1ed1 chuy\u1ec3n \u0111\u1ed5i c\u00f3 s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

3. Qu\u1ea3ng b\u00e1 ch\u00e9o k\u00eanh<\/h2>\n

Tr\u1eeb khi b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u1edbi h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng trung th\u00e0nh, chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ea7n \u0111\u1ebfn nh\u1eefng k\u00eanh marketing kh\u00e1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng. Nh\u1eefng chi\u1ebfn d\u1ecbch m\u1ea1ng x\u00e3 h\u1ed9i th\u00e0nh c\u00f4ng nh\u1ea5t l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn d\u1ecbch marketing ph\u1ee9c h\u1ee3p \u2013 n\u01a1i m\u00e0 vi\u1ec7c truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi m\u1ed9t s\u1ed1 k\u00eanh kh\u00e1c.\u00a0C\u00f3 2 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c qu\u1ea3ng b\u00e1 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111a k\u00eanh: Nh\u1eefng ng\u01b0\u1eddi b\u1ea1n ti\u1ebfp c\u1eadn th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c nh\u1eafc qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o v\u1ec1 tin t\u1ee9c c\u1ea7n thi\u1ebft.<\/span><\/p>\n

\"Crosschannel-marketing\"<\/p>\n

\u0110\u1eebng qu\u00ean ph\u1ed1i h\u1ee3p c\u00e1c k\u00eanh marketing kh\u00e1c nhau<\/p>\n<\/div>\n

Nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i \u0111\u00e3 r\u1ea5t quen thu\u1ed9c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u00ean r\u1ea5t s\u1eb5n s\u00e0ng theo d\u00f5i chi\u1ebfn d\u1ecbch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00f3 xu h\u01b0\u1edbng tham gia sau khi \u0111\u01b0\u1ee3c g\u1ee3i nh\u1eafc tr\u00ean m\u1ed9t k\u00eanh kh\u00e1c. B\u1ea1n c\u00f3 th\u1ec3 \u201cn\u1eafm b\u1eaft\u201d nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng theo d\u00f5i b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c \u00edt ho\u1ea1t \u0111\u1ed9ng h\u01a1n qua email, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hay qu\u1ea3ng c\u00e1o.<\/p>\n

Ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi kh\u00e1c nhau \u1edf nh\u1eefng kho\u1ea3ng th\u1eddi gian kh\u00e1c nhau qua nhi\u1ec1u k\u00eanh marketing l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng cho chi\u1ebfn d\u1ecbch. H\u00e3y c\u1ea9n tr\u1ecdng v\u1edbi ph\u00e2n kh\u00fac c\u1ee7a b\u1ea1n v\u00e0 th\u1eddi gian. B\u1ea1n s\u1ebd kh\u00f4ng mu\u1ed1n khi\u1ebfn kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ea3m th\u1ea5y cho\u00e1ng ng\u1ee3p ho\u1eb7c g\u00e2y phi\u1ec1n to\u00e1i cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi cung c\u1ea5p qu\u00e1 nhi\u1ec1u th\u00f4ng tin \u1edf c\u00f9ng th\u1eddi \u0111i\u1ec3m.<\/p>\n

H\u00e3y ch\u1ec9 nh\u1eafc nh\u1edf m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o qua 1 s\u1ed1 \u201c\u0111i\u1ec3m ch\u1ea1m\u201d v\u1edbi nhi\u1ec1u k\u00eanh t\u1eadp trung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00e1c nhau c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n so v\u1edbi vi\u1ec7c b\u1ea1n ch\u1ec9 qu\u1ea3ng c\u00e1o tr\u00ean k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c ch\u1ecdn.<\/p>\n

4. Th\u1ed1ng k\u00ea to\u00e0n di\u1ec7n<\/h2>\n

Chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 th\u1ebf n\u00e0o? Li\u1ec7u r\u1eb1ng ch\u01b0\u01a1ng tr\u00ecnh m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y c\u00f3 th\u00e0nh c\u00f4ng trong vi\u1ec7c ti\u1ebfp c\u1eadn nh\u1eefng m\u1ee5c ti\u00eau \u0111\u1ec1 ra hay kh\u00f4ng?<\/p>\n

Khi ph\u00e2n t\u00edch th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch, b\u1ea1n s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c ch\u1ec9 r\u00f5 g\u1eafn li\u1ec1n v\u1edbi m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u0111\u1eb7t ra tr\u01b0\u1edbc khi chi\u1ebfn d\u1ecbch b\u1eaft \u0111\u1ea7u.<\/p>\n

\"Th\u1ed1ng<\/p>\n

Th\u1ed1ng k\u00ea to\u00e0n di\u1ec7n gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 chi\u1ebfn d\u1ecbch<\/p>\n<\/div>\n

V\u01b0\u1ee3t qua kh\u1ecfi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch, c\u00f3 b\u1ea5t c\u1ee9 s\u1ed1 li\u1ec7u x\u1ea5u n\u00e0o \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n sau chi\u1ebfn d\u1ecbch hay ch\u01b0a? Trong th\u1eddi k\u1ef3 nh\u1ea5t \u0111\u1ecbnh, \u0111\u00e1nh gi\u00e1 xem li\u1ec7u b\u1ea1n c\u00f3 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t trong \u0111\u0103ng nh\u1eadp t\u00e0i kho\u1ea3n, gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u t\u01b0\u01a1ng t\u00e1c kh\u00e1c \u0111\u1ed1i v\u1edbi c\u00f4ng ty hay kh\u00f4ng.<\/p>\n

C\u00f3 th\u1ec3 doanh thu t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng qua chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i cao h\u01a1n nh\u1eefng ng\u01b0\u1eddi t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm. Ho\u1eb7c c\u00f3 th\u1ec3 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u0103ng nh\u1eadp th\u01b0\u1eddng xuy\u00ean h\u01a1n ho\u1eb7c th\u00edch h\u1ee9ng v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 nhanh h\u01a1n. \u0110\u00f3 l\u00e0 1 s\u1ed1 c\u00e1ch \u0111\u1ec3 ngh\u0129 v\u1ec1 ROI c\u1ee7a chi\u1ebfn d\u1ecbch m\u00e0 kh\u00f4ng g\u1eafn tr\u1ef1c ti\u1ebfp t\u1edbi doanh thu.<\/p>\n

Nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i th\u00e0nh c\u00f4ng n\u00ean t\u00e1c \u0111\u1ed9ng nhi\u1ec1u h\u01a1n so v\u1edbi vi\u1ec7c ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u0111\u1ebfm s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i. S\u1eed d\u1ee5ng 4 nh\u00e2n t\u1ed1 tr\u00ean \u0111\u00e2y nh\u01b0 l\u00e0 \u201ckim ch\u1ec9 nam\u201d cho chi\u1ebfn d\u1ecbch ti\u1ebfp theo s\u1ebd m\u1edf r\u1ed9ng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 th\u1ea5u hi\u1ec3u h\u01a1n t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh d\u00e0i h\u1ea1n.<\/p>\n

Ngu\u1ed3n: Marketingland<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • \u0110\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/em><\/li>\n
  • C\u00e1c l\u1ed7i truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111i\u1ec3n h\u00ecnh<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Trong k\u1ef7 nguy\u00ean s\u1ed1, m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu cho c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. \u0110\u1eb7c bi\u1ec7t, trong b\u1ed1i c\u1ea3nh Vi\u1ec7t Nam x\u1ebfp th\u1ee9 22 trong s\u1ed1 c\u00e1c n\u01b0\u1edbc s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, \u0111\u00e2y ch\u00ednh l\u00e0 \u201cm\u1ecf v\u00e0ng\u201d m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55917"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55917"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55917\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}