{"id":55931,"date":"2023-12-20T16:19:47","date_gmt":"2023-12-20T09:19:47","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tang-ty-le-chuyen-doi-dong-thoi-voi-xay-dung-thuong-hieu.html"},"modified":"2023-12-20T16:19:47","modified_gmt":"2023-12-20T09:19:47","slug":"tang-ty-le-chuyen-doi-dong-thoi-voi-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tang-ty-le-chuyen-doi-dong-thoi-voi-xay-dung-thuong-hieu.html","title":{"rendered":"T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed3ng th\u1eddi v\u1edbi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"
C\u00f4ng ty n\u00e0o c\u0169ng mu\u1ed1n thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng, chuy\u1ec3n \u0111\u1ed5i v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh nh\u1eefng \u201c\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u\u201d t\u1eadn t\u00e2m. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 website hay \u1ee9ng d\u1ee5ng \u0111\u1ec1u c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng.\u00a0\u0110\u00e2y l\u00e0 l\u00fac xu h\u01b0\u1edbng t\u1ed1i \u01b0u h\u00f3a t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate Optimization \u2013 CRO) v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (User Experience \u2013 UX) xu\u1ea5t hi\u1ec7n. CRO c\u00f3 xu h\u01b0\u1edbng thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi trong khi t\u1ed1i \u01b0u h\u00f3a UX nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111em l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m nh\u00e2n v\u0103n gi\u00fap kh\u00e1ch h\u00e0ng g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

CRO v\u00e0 UXO n\u00ean \u0111\u01b0\u1ee3c l\u00e0m \u0111\u1ed3ng th\u1eddi. Thi\u1ebfu m\u1ed9t trong hai, y\u1ebfu t\u1ed1 c\u00f2n l\u1ea1i s\u1ebd kh\u00f4ng ph\u00e1t huy h\u1ebft hi\u1ec7u qu\u1ea3. CRO t\u1ed1t s\u1ebd r\u1ea5t c\u00f3 l\u1ee3i trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng nh\u01b0ng n\u1ebfu tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed3i s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf h\u00e0ng, \u0111\u1ec3 l\u1ea1i ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c v\u00e0 t\u1ea5t nhi\u00ean s\u1ebd kh\u00f4ng kh\u00edch l\u1ec7 ng\u01b0\u1eddi kh\u00e1c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. M\u1eb7t kh\u00e1c, vi\u1ec7c l\u00e0m t\u1ed1t UX s\u1ebd \u0111em \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng r\u1ea5t ch\u1eadm cho \u0111\u1ebfn khi b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng quan tr\u1ecdng.<\/p>\n

Do \u0111\u00f3, \u0111\u00e2y l\u00e0 l\u00fac b\u1ea1n \u00e1p d\u1ee5ng CRO v\u00e0 UXO c\u00f9ng nhau.<\/p>\n

\"UXTesting-CROprojects_inpost\"<\/p>\n

UXO v\u00e0 CRO n\u00ean \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh \u0111\u1ed3ng th\u1eddi<\/p>\n<\/div>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a UX tr\u01b0\u1edbc CRO<\/h2>\n

H\u00e3y n\u00f3i v\u1ec1 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c l\u00ean th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Uber, Kleenex r\u1ea5t d\u1ec5 \u0111\u1ec3 nh\u1eadn bi\u1ebft. H\u1ecd \u0111\u00e3 th\u1ea5u hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i. S\u1ef1 \u1ea5n t\u01b0\u1ee3ng trong l\u00e2u d\u00e0i, hay th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0\u1ee3c lan t\u1ecfa r\u1ed9ng r\u00e3i v\u00e0 do \u0111\u00f3, ti\u1ec1m n\u0103ng kinh doanh tr\u1edf n\u00ean v\u00f4 h\u1ea1n.<\/p>\n

L\u00fd do \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft d\u1ec5 d\u00e0ng n\u1eb1m \u1edf s\u1ea3n ph\u1ea9m t\u1ed1t, d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi v\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u00edch n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. V\u00ec ch\u00fang ta th\u01b0\u1eddng tin t\u01b0\u1edfng b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh trong c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, \u0111\u00f3 \u0111\u01b0\u1ee3c coi nh\u01b0 l\u00e0 h\u00ecnh th\u1ee9c marketing truy\u1ec1n mi\u1ec7ng (word-of-mouth marketing), m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t. N\u1ebfu b\u1ea1n nghe m\u1ed9t ng\u01b0\u1eddi b\u1ea1n n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m t\u1ed1t, b\u1ea1n s\u1ebd c\u00f3 xu h\u01b0\u1edbng th\u1eed d\u00f9ng. V\u00e0 khi b\u1ea1n nghe v\u1ec1 s\u1ea3n ph\u1ea9m t\u1eeb r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi b\u1ea1n, b\u1ea1n b\u1eaft \u0111\u1ea7u c\u00f3 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh hi\u1ec7n nay, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 th\u1ee9 khi\u1ebfn c\u00f4ng ty tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t.<\/p>\n

N\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u? V\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u t\u1eeb khi b\u1ea1n ngh\u0129 v\u1ec1 gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd mang t\u1edbi cho kh\u00e1ch h\u00e0ng. C\u00e1ch suy ngh\u0129 n\u00e0y ch\u00ednh l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a UX.<\/p>\n

\"Human<\/p>\n

C\u1ed1t l\u00f5i c\u1ee7a UX l\u00e0 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb \u0111em l\u1ea1i cho kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Kh\u00e1ch h\u00e0ng gi\u1eef vai tr\u00f2 quan tr\u1ecdng<\/h3>\n

Ch\u00fang ta n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o? N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m s\u1ed1, c\u00e1c c\u00f4ng c\u1ee5 CRO s\u1ebd khi\u1ebfn b\u1ea1n t\u1ed1n th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c. \u0110i\u1ec3m n\u00e0o tr\u00ean trang web n\u00ean \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a? Li\u1ec7u c\u00f3 m\u1ed9t chu\u1ed7i h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111ang khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y kh\u00f3 hi\u1ec3u v\u00e0 b\u1ef1c b\u1ed9i? Tr\u01b0\u1edbc khi t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ea7n g\u00ec \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. C\u00f3 2 c\u00e1ch \u00e1p d\u1ee5ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. C\u00e1ch \u0111\u1ea7u ti\u00ean l\u00e0 b\u1ea1n c\u00f3 chuy\u00ean gia \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau kh\u1ea3 thi hay nh\u1eefng v\u1ea5n \u0111\u1ec1 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. C\u00e1ch th\u1ee9 hai l\u00e0 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng.<\/p>\n

\u00c1p d\u1ee5ng nh\u1eefng th\u1ee9 \u0111\u00e3 bi\u1ebft<\/h3>\n

Khoa h\u1ecdc t\u00e2m l\u00fd h\u1ecdc \u0111\u1eb1ng sau tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 g\u1ea7n 80 n\u0103m, t\u1ee9c l\u00e0 ch\u00fang ta c\u00f3 m\u1ed9t ngu\u1ed3n tri th\u1ee9c d\u1ed3i d\u00e0o v\u1ec1 nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng th\u00f4ng qua chi\u1ebfc m\u00e1y vi t\u00ednh. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y, m\u1ed9t chuy\u00ean gia UX c\u00f3 th\u1ec3 s\u1eeda ch\u1eefa nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn t\u00ednh kh\u1ea3 thi v\u1edbi website hay \u1ee9ng d\u1ee5ng, th\u1eadm ch\u00ed ngay c\u1ea3 tr\u01b0\u1edbc khi n\u00f3 \u0111\u01b0\u1ee3c ch\u00ednh th\u1ee9c ra m\u1eaft. Khi h\u1ecd ch\u1ea1y th\u1eed giao di\u1ec7n \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u1ea5n \u0111\u1ec1 v\u00e0 gi\u1ea3i ph\u00e1p, vi\u1ec7c \u0111\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 UX Review (xem x\u00e9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng). T\u1eeb nh\u1eefng ph\u00e1t hi\u1ec7n n\u00e0y, nh\u1eefng nh\u00e0 ph\u00e1t tri\u1ec3n web (developers) s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec l\u00e0 quan tr\u1ecdng nh\u1ea5t.<\/p>\n

\u00c1p d\u1ee5ng nghi\u00ean c\u1ee9u cho 1 s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3<\/h3>\n

C\u00e1ch th\u1ee9 2 \u0111\u1ec3 \u00e1p d\u1ee5ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb h\u1ecd. Nh\u1eefng l\u1ea7n ki\u1ec3m tra th\u1ef1c t\u1ebf v\u1edbi kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ki\u1ec3m tra t\u00ednh kh\u1ea3 d\u1ee5ng.<\/p>\n

L\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a nh\u1eefng ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng n\u00e0y l\u00e0 ch\u00fang c\u00f3 th\u1ec3 d\u1eabn t\u1edbi s\u1ef1 thay \u0111\u1ed5i l\u1edbn theo h\u01b0\u1edbng ph\u00f9 h\u1ee3p. Sau khi n\u00f3i chuy\u1ec7n v\u1edbi 3 \u2013 5 kh\u00e1ch h\u00e0ng, ch\u00fang ta s\u1ebd nh\u1eadn ra r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng click v\u00e0o CTA b\u1edfi web c\u00f3 ch\u1ee9a nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn l\u00f2ng tin hay ph\u1ea7n n\u1ed9i dung th\u1ec3 hi\u1ec7n, c\u00e2u t\u1eeb ch\u01b0a ph\u00f9 h\u1ee3p. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ki\u1ec3m tra v\u1edbi 3 \u2013 5 kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eadn ra r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi \u0111ang kh\u00f4ng hi\u1ec3u h\u1ebft \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m b\u1edfi \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 h\u1ecd th\u01b0\u1eddng d\u00f9ng.<\/p>\n

N\u1ebfu v\u1ea5n \u0111\u1ec1 kh\u00f4ng n\u1eb1m \u1edf \u201ccon ng\u01b0\u1eddi\u201d, n\u00f3 s\u1ebd thu\u1ed9c v\u1ec1 \u201cs\u1ea3n ph\u1ea9m\u201d. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111\u00e3 s\u1eeda ch\u1eefa \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 v\u1ea5n \u0111\u1ec1 trong kh\u1ea3 n\u0103ng v\u00e0 ki\u1ec3m nghi\u1ec7m v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf tr\u01b0\u1edbc khi ngh\u0129 t\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

CRO: Nh\u1eefng \u0111i\u1ec1u n\u00ean bi\u1ebft<\/h2>\n

Ph\u1ea7n n\u00e0y, Subiz s\u1ebd gi\u1edbi thi\u1ec7u t\u1edbi b\u1ea1n v\u1ec1 CRO (conversion rate optimization \u2013 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i). V\u1edbi s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng \u1edf m\u1ee9c s\u00e2u h\u01a1n v\u00e0 thi\u1ebft k\u1ebf giao di\u1ec7n ph\u00f9 h\u1ee3p h\u01a1n, ch\u00fang ta c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i m\u1ecdi ng\u01b0\u1eddi tr\u1edf th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng. T\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i c\u0169ng l\u00e0 1 ph\u1ea7n quan tr\u1ecdng trong t\u01b0\u01a1ng hi\u1ec7u b\u1edfi th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m c\u1ea3 nh\u1eefng \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean.<\/p>\n

\"iStock_000023022032_Large2\"<\/p>\n

D\u1eef li\u1ec7u th\u1ed1ng k\u00ea l\u00e0 ph\u1ea7n quan tr\u1ecdng trong CRO<\/p>\n<\/div>\n

H\u00e3y n\u00f3i v\u1ec1 nh\u1eefng c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt c\u01a1 b\u1ea3n c\u1ee7a CRO c\u0169ng nh\u01b0 t\u00e1c \u0111\u1ed9ng c\u1ee7a CRO l\u00ean th\u01b0\u01a1ng hi\u1ec7u. C\u00f4ng c\u1ee5 \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea5t c\u1ee9 chuy\u00ean gia CRO n\u00e0o l\u00e0 d\u1eef li\u1ec7u th\u1ed1ng k\u00ea. V\u1edbi d\u1eef li\u1ec7u th\u1ed1ng k\u00ea, ch\u00fang ta c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng insights v\u1ec1 c\u00e1ch m\u00e0 m\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Li\u1ec7u c\u00f3 ph\u1ea3i ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi \u0111ang r\u1eddi \u0111i nhanh ch\u00f3ng? Kh\u00e1ch gh\u00e9 th\u0103m website c\u00f3 s\u1eb5n s\u00e0ng cung c\u1ea5p \u0111\u1ecba ch\u1ec9 email v\u00e0 ti\u1ebfp t\u1ee5c qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i hay kh\u00f4ng? H\u1ecd c\u00f3 ti\u1ebfp t\u1ee5c kh\u00e1m ph\u00e1 website hay c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng hay kh\u00f4ng? Ph\u1ea7n l\u1edbn ch\u00fang ta bi\u1ebft v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 ti\u00eau c\u1ef1c trong chuy\u1ec3n \u0111\u1ed5i nh\u01b0 bounce rate (Bounce Rate \u0111\u1ea1i di\u1ec7n cho t\u1ef7 l\u1ec7 kh\u00e1ch truy c\u1eadp \u0111\u00e3 v\u00e0o trang web v\u00e0 r\u1eddi kh\u1ecfi trang web ngay sau \u0111\u00f3 thay v\u00ec ti\u1ebfp t\u1ee5c xem c\u00e1c trang kh\u00e1c trong c\u00f9ng m\u1ed9t website) hay d\u00e0nh \u00edt th\u1eddi gian cho trang. B\u1ea1n h\u00e3y\u00a0ngh\u0129 v\u1ec1 ch\u00fang nh\u01b0 nh\u1eefng \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u cho ph\u00e9p \u0111\u1eb7t ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n gi\u1ea3i quy\u1ebft t\u1ed1t nh\u1ea5t.<\/p>\n

Khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m c\u00f3 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c th\u1ea5p, t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i n\u00ean t\u1eadp trung v\u00e0o ki\u1ec3m tra A\/B, h\u00ecnh \u1ea3nh, CTA v\u00e0 c\u00e1c c\u00e1ch k\u1ebft h\u1ee3p \u0111\u1ec3 d\u1eabn t\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t. B\u1ea1n n\u00ean t\u1ea1o ra nh\u1eefng n\u1ed9i dung l\u00f4i cu\u1ed1n, d\u00f2ng ch\u1ea3y nh\u1ea5t qu\u00e1n v\u00e0 khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi s\u1eb5n s\u00e0ng b\u01b0\u1edbc v\u00e0o cu\u1ed9c h\u1ed9i tho\u1ea1i v\u1edbi c\u00f4ng ty, t\u1eeb \u0111\u00f3 t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: Nh\u1eefng \u0111i\u1ec1u \u0111\u00e1ng l\u01b0u \u00fd<\/h2>\n

Sau khi b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n CRO th\u00e0nh c\u00f4ng, \u0111\u00e2y l\u00e0 l\u00fac quay l\u1ea1i v\u1edbi UX. T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u1ea3i thi\u1ec7n t\u01b0\u01a1ng t\u00e1c nh\u01b0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 ho\u1ea1t \u0111\u1ed9ng, m\u1ee9c \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng, s\u1ed1 chia s\u1ebb, s\u1ed1 l\u1ea7n mua l\u1ea1i hay ghi nh\u1eadn s\u1ef1 d\u1ec5 d\u00e0ng khi s\u1eed d\u1ee5ng. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh xem nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0o l\u00e0 ch\u00eca kh\u00f3a cho t\u0103ng tr\u01b0\u1edfng trong ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n r\u1ea5t quan tr\u1ecdng. Nh\u1eefng chuy\u00ean gia UX c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c c\u00f9ng kh\u00e1ch h\u00e0ng \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 thi\u1ebft k\u1ebf nh\u1eefng s\u1ea3n ph\u1ea9m s\u1ed1 c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra c\u1ea3m x\u00fac v\u00e0 h\u00e0nh vi ph\u1ea3n h\u1ed3i ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n m\u1ee5c ti\u00eau kinh doanh.<\/p>\n

V\u1eady, c\u00f4ng ngh\u1ec7 UX n\u00e0o l\u00e0 quan tr\u1ecdng \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng? T\u01b0\u01a1ng t\u1ef1 nh\u01b0 CRO, UXO n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi d\u1eef li\u1ec7u th\u1ed1ng k\u00ea. B\u1ea1n n\u00ean ch\u00fa \u00fd t\u1edbi nh\u1eefng trang \u201cch\u00eca kh\u00f3a\u201d v\u00e0 d\u00f2ng ch\u1ea3y h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 nh\u1eadn th\u1ea5y t\u01b0\u01a1ng t\u00e1c \u1edf \u0111\u00e2u \u0111ang th\u1ea5p. Ph\u1ea7n l\u1edbn c\u00f4ng ty c\u00f3 nh\u1eefng bi\u1ec3u m\u1eabu th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp s\u1eb5n. Ch\u00fang ta c\u00f3 th\u1ec3 y\u00eau c\u1ea7u truy c\u1eadp \u0111\u1ec3 t\u1ef1 ki\u1ec3m tra ho\u1eb7c y\u00eau c\u1ea7u b\u00e1o c\u00e1o c\u1ee7a nh\u1eefng th\u1ee7 thu\u1eadt quan tr\u1ecdng trong m\u1ed9t giai \u0111o\u1ea1n quan tr\u1ecdng. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 th\u1ed1ng k\u00ea ti\u00eau chu\u1ea9n c\u00f3: Google Analytics cho website, Google Analytics cho \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00f4ng c\u1ee5 th\u1ed1ng k\u00ea, b\u1ea1n n\u00ean x\u00e9t \u0111\u1ebfn s\u1ef1 th\u00e2u t\u00f3m, h\u00e0nh vi v\u00e0 d\u1eef li\u1ec7u d\u00f2ng. S\u1ef1 th\u00e2u t\u00f3m l\u00e0 th\u00f4ng tin chuy\u1ec3n \u0111\u1ed5i v\u1ec1 vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi t\u1edbi website hay \u1ee9ng d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o. H\u00e0nh vi bao g\u1ed3m bounce rate, th\u1eddi gian truy c\u1eadp, l\u01b0\u1ee3t downloads, s\u1ed1 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng. B\u1ea3n \u0111\u1ed3 d\u1eef li\u1ec7u d\u00f2ng l\u00e0 m\u1ed9t d\u00f2ng ch\u1ea3y \u0111i\u1ec3n h\u00ecnh c\u1ee7a c\u00e1c trang, n\u01a1i m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng truy c\u1eadp nh\u01b0 Trang ch\u1ee7 > S\u1ea3n ph\u1ea9m > Gi\u1ecf h\u00e0ng > Thanh to\u00e1n. M\u1ed7i c\u00f4ng ty s\u1ebd c\u00f3 nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c kh\u00e1c nhau v\u1ec1 th\u1ee9 t\u1ef1 \u01b0u ti\u00ean c\u0169ng nh\u01b0 m\u1ee5c \u0111\u00edch m\u00e0 h\u1ecd nh\u1eafm t\u1edbi (v\u00ed d\u1ee5: \u00edt h\u01a1n 50% bounce rate). H\u00e3y t\u00ecm ra c\u00e1c trang v\u00e0 d\u00f2ng ch\u1ea3y \u0111ang \u1edf d\u01b0\u1edbi m\u1ee9c trung b\u00ecnh v\u00e0 b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y c\u00e1c gi\u1ea3i quy\u1ebft ph\u00f9 h\u1ee3p!<\/p>\n

V\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed5ng qu\u00e1t v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 g\u1eb7p ph\u1ea3i, ch\u00fang ta n\u00ean\u00a0ti\u1ebfn h\u00e0nh m\u1ed9t b\u1ea3n Review UX chuy\u00ean sau \u0111\u1ec3 nh\u1eadn di\u1ec7n c\u00e1c v\u1ea5n \u0111\u1ec1 d\u1ec5 gi\u1ea3i quy\u1ebft nh\u1ea5t v\u00e0 th\u1ef1c hi\u1ec7n ki\u1ec3m tra kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng v\u00e0 s\u1ef1 th\u1ea5t v\u1ecdng n\u1ebfu c\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng \u2013 \u0111i\u1ec1u th\u01b0\u1eddng xuy\u00ean b\u1ecb b\u1ecf qua n\u1ebfu ch\u1ec9 th\u1ef1c hi\u1ec7n duy nh\u1ea5t UX Review. Sau khi nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c s\u1eeda ch\u1eefa, ch\u00fang ta c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng b\u1ea3n m\u1eabu nhanh ch\u00f3ng \u0111\u1ec3 ki\u1ec3m tra kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c d\u1ef1a tr\u00ean thi\u1ebft k\u1ebf hi\u1ec7n t\u1ea1i \u2013 kh\u00e1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi ki\u1ec3m tra A\/B trong qu\u00e1 tr\u00ecnh CRO.<\/p>\n

\u0110\u1ec3 ti\u1ebfn h\u00e0nh UX Reivew, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 ki\u1ec3m so\u00e1t c\u00e1c \u0111\u1ea7u m\u1ee5c UX mi\u1ec5n ph\u00ed m\u1ed9t c\u00e1ch c\u01a1 b\u1ea3n v\u00e0 c\u1eadp nh\u1eadt. M\u1ed9t s\u1ed1 ti\u00eau ch\u00ed quan tr\u1ecdng hi\u1ec7n nay g\u1ed3m:<\/p>\n

    \n
  • Thi\u1ebft k\u1ebf thuy\u1ebft ph\u1ee5c<\/li>\n
  • T\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc<\/li>\n
  • Kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a Nielsen<\/li>\n
  • \u0110i\u1ec1u h\u01b0\u1edbng t\u1ed1t nh\u1ea5t<\/li>\n
  • Ng\u01b0\u1eddi d\u00f9ng tham gia h\u1ec7 th\u1ed1ng<\/li>\n
  • B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/li>\n
  • Ni\u1ec1m tin v\u00e0 kh\u1ea3 n\u0103ng tin t\u01b0\u1edfng<\/li>\n
  • T\u01b0\u01a1ng t\u00e1c d\u1ea7n d\u1ea7n<\/li>\n
  • S\u1ee9c m\u1ea1nh c\u1ee7a khu\u00f4n m\u1eb7t con ng\u01b0\u1eddi trong h\u00ecnh \u1ea3nh<\/li>\n
  • T\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i<\/li>\n
  • T\u1ed1i \u01b0u h\u00f3a t\u01b0\u01a1ng t\u00e1c<\/li>\n<\/ul>\n

    K\u1ebft h\u1ee3p CRO v\u00e0 UXO<\/h2>\n

    CRO v\u00e0 UXO c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p c\u00f9ng nhau m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o.<\/p>\n

    \"adwords-optimization\"<\/p>\n

    H\u00e3y t\u1ed1i \u01b0u h\u00f3a \u0111\u1ed3ng th\u1eddi c\u1ea3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u1eabn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    Do nhi\u1ec1u ng\u01b0\u1eddi \u0111ang \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng, vi\u1ec7c gi\u1eef h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m s\u1ed1 r\u1ea5t quan tr\u1ecdng. T\u01b0\u01a1ng t\u00e1c \u0111\u1ebfn t\u1eeb nhi\u1ec1u h\u00ecnh th\u1ee9c: d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m s\u1ed1, t\u1ea3i v\u00e0 chia s\u1ebb n\u1ed9i dung, gh\u00e9 th\u0103m\/ \u0111\u0103ng nh\u1eadp v\u00e0o website th\u01b0\u1eddng xuy\u00ean h\u01a1n, g\u1ee3i \u00fd t\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c (b\u1ea1n b\u00e8, gia \u0111\u00ecnh, \u0111\u1ed3ng nghi\u1ec7p).<\/p>\n

    Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y c\u00e0ng t\u1ed1t th\u00ec m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ty c\u00e0ng \u0111\u01b0\u1ee3c th\u1eaft ch\u1eb7t v\u00e0 c\u00f4ng ty c\u0169ng s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 mang t\u00ednh th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng. Khi nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft t\u1edbi t\u00ean c\u00f4ng ty h\u01a1n, c\u00e1c k\u00eanh chuy\u1ec3n \u0111\u1ed5i c\u0169ng s\u1ebd \u0111a d\u1ea1ng h\u01a1n. C\u00f4ng ty l\u1edbn \u2013 kh\u00e1ch h\u00e0ng l\u1edbn v\u00e0 lu\u00f4n c\u1ea7n t\u0103ng tr\u01b0\u1edfng \u0111\u1ec3 k\u1ecbp th\u1eddi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y m\u1ed9t gia t\u0103ng\u00a0t\u1eeb th\u1ecb tr\u01b0\u1eddng.<\/p>\n

    Lu\u00f4n ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

    CRO v\u00e0 UXO l\u00e0 2 tr\u1ee5 c\u1ed9t trong kinh doanh m\u00e0 b\u1ea5t c\u1ee9 c\u00f4ng ty n\u00e0o c\u0169ng mu\u1ed1n ch\u00fang ph\u1ea3i th\u1eadt ch\u1eafc ch\u1eafn. Khi \u0111\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng song song, CRO v\u00e0 UXO s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao g\u1ea5p nhi\u1ec1u l\u1ea7n so v\u1edbi vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a \u0111\u01a1n l\u1ebb t\u1eebng y\u1ebfu t\u1ed1. C\u1ea3 2 \u0111\u1ec1u c\u00f3 t\u1ea7m quan tr\u1ecdng ngang nhau trong qu\u00e1 tr\u00ecnh kh\u1edfi nghi\u1ec7p, gi\u00fap chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u1ef1c quan v\u00e0 th\u00f4ng su\u1ed1t. Khi c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng, 2 y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh l\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty qua nh\u1eefng \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean, chuy\u1ec3n \u0111\u1ed5i, t\u01b0\u01a1ng t\u00e1c v\u00e0 marketing truy\u1ec1n mi\u1ec7ng (word of mouth marketing).<\/p>\n

      \n
    1. Qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/li>\n
    2. Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc h\u1ebft qua ph\u1ea3n h\u1ed3i.<\/li>\n
    3. Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u1edbi UX Review tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0o t\u1ed1i \u01b0u h\u00f3a.<\/li>\n
    4. T\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\n
    5. T\u1ed1i \u01b0u h\u00f3a t\u01b0\u01a1ng t\u00e1c nh\u1eb1m gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/li>\n
    6. L\u1eb7p l\u1ea1i quy tr\u00ecnh tr\u00ean cho \u0111\u1ebfn khi c\u00f4ng ty t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ol>\n

      N\u1ebfu m\u1ed9t c\u00f4ng ty n\u00e0o \u0111\u00f3 theo s\u00e1t quy tr\u00ecnh tr\u00ean ngay t\u1eeb ng\u00e0y \u0111\u1ea7u ti\u00ean, h\u1ecd s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i cao, khi\u1ebfn kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y l\u1ee3i \u00edch \u1edf c\u00f4ng ty, \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng \u0111\u00e1ng nh\u1edb n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 l\u00e0m cho h\u1ecd chia s\u1ebb r\u1ed9ng r\u00e3i th\u00f4ng tin v\u1ec1 c\u00f4ng ty t\u1edbi nh\u1eefng ng\u01b0\u1eddi xung quanh.<\/p>\n

      Theo\u00a0Kissmetrics<\/em><\/p>\n

      B\u00e0i li\u00ean quan:<\/em><\/p>\n

        \n
      • Th\u1eaft ch\u1eb7t m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p<\/em><\/li>\n
      • Marketing v\u00e0 D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng: Kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi<\/em><\/li>\n
      • Theo ch\u00e2n h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        CRO v\u00e0 UXO n\u00ean \u0111\u01b0\u1ee3c l\u00e0m \u0111\u1ed3ng th\u1eddi. Thi\u1ebfu m\u1ed9t trong hai, y\u1ebfu t\u1ed1 c\u00f2n l\u1ea1i s\u1ebd kh\u00f4ng ph\u00e1t huy h\u1ebft hi\u1ec7u qu\u1ea3. CRO t\u1ed1t s\u1ebd r\u1ea5t c\u00f3 l\u1ee3i trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng nh\u01b0ng n\u1ebfu tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed3i s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf h\u00e0ng, \u0111\u1ec3 l\u1ea1i ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c v\u00e0 t\u1ea5t nhi\u00ean s\u1ebd kh\u00f4ng kh\u00edch l\u1ec7 ng\u01b0\u1eddi kh\u00e1c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. M\u1eb7t kh\u00e1c, vi\u1ec7c l\u00e0m t\u1ed1t UX s\u1ebd \u0111em \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng r\u1ea5t ch\u1eadm cho \u0111\u1ebfn khi b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng quan tr\u1ecdng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55931"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55931"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55931\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}