{"id":55936,"date":"2023-12-20T16:20:47","date_gmt":"2023-12-20T09:20:47","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-quan-niem-tam-ly-hoc-giup-bung-no-chien-dich-truyen-thong-xa-hoi.html"},"modified":"2023-12-20T16:20:47","modified_gmt":"2023-12-20T09:20:47","slug":"nhung-quan-niem-tam-ly-hoc-giup-bung-no-chien-dich-truyen-thong-xa-hoi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-quan-niem-tam-ly-hoc-giup-bung-no-chien-dich-truyen-thong-xa-hoi.html","title":{"rendered":"Nh\u1eefng quan ni\u1ec7m t\u00e2m l\u00fd h\u1ecdc gi\u00fap b\u00f9ng n\u1ed5 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i"},"content":{"rendered":"
Ch\u00fang ta hay n\u00f3i \u0111\u00f9a v\u1edbi nhau v\u1ec1 th\u00f3i \u201cnghi\u1ec7n\u201d Snapchat hay Instagram, nh\u01b0ng \u00edt ai ngh\u0129 \u0111\u1ebfn vi\u1ec7c c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111ang thay \u0111\u1ed5i kh\u00f4ng ch\u1ec9 h\u00e0nh vi t\u1ee9c th\u1eddi c\u1ee7a con ng\u01b0\u1eddi m\u00e0 c\u00f2n nhi\u1ec1u h\u01a1n th\u1ebf.<\/p>\n

H\u00e3y th\u1eed nh\u00ecn l\u1ea1i: ch\u00fang ta r\u1ea5t th\u01b0\u1eddng xuy\u00ean th\u1ea5y nh\u1eefng qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng m\u1ea1i s\u1eed d\u1ee5ng \u00fd t\u01b0\u1edfng minh h\u1ecda t\u1eeb vi\u1ec7c \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c ch\u1ea5t k\u00edch th\u00edch b\u1ea5t h\u1ee3p ph\u00e1p l\u00ean n\u00e3o b\u1ed9. Nh\u01b0ng \u0111\u00e2u c\u00f3 ai n\u00f3i v\u1ec1 nh\u1eefng th\u1ee9 t\u01b0\u1edfng ch\u1eebng v\u00f4 th\u01b0\u1edfng v\u00f4 ph\u1ea1t nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169ng c\u00f3 t\u00e1c \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 l\u00ean t\u00e2m tr\u00ed v\u00e0 h\u00e0nh vi c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. D\u01b0\u1edbi g\u00f3c \u0111\u1ed9 c\u1ee7a c\u00e1c nh\u00e0 l\u00e0m Marketing, \u0111\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 r\u1ea5t \u0111\u00e1ng l\u01b0u t\u00e2m.<\/p>\n

\"social-media-strategy\"<\/p>\n

C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111ang thay \u0111\u1ed5i kh\u00f4ng ch\u1ec9 h\u00e0nh vi t\u1ee9c th\u1eddi c\u1ee7a con ng\u01b0\u1eddi<\/p>\n<\/div>\n

B\u1ea5t c\u1ee9 s\u1ef1 t\u01b0\u01a1ng t\u00e1c n\u00e0o gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec1u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c ch\u1ee7 \u0111\u1ed9ng v\u00e0 b\u1ecb \u0111\u1ed9ng c\u1ee7a h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. C\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 bi\u1ebft \u0111i\u1ec1u \u0111\u00f3 r\u1ed3i, nh\u01b0ng b\u1ea1n kh\u00f4ng bi\u1ebft t\u01b0\u01a1ng t\u00e1c \u0111\u00f3 \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n \u0111\u1ebfn m\u1ee9c n\u00e0o, v\u00e0 s\u1ebd \u0111i t\u1edbi \u0111\u00e2u.<\/p>\n

Nhi\u1ec1u nghi\u00ean c\u1ee9u cho th\u1ea5y s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i th\u1ef1c s\u1ef1 k\u00edch th\u00edch s\u1ea3n xu\u1ea5t dopamine, mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac t\u00edch c\u1ef1c v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd m\u1ed7i l\u00fac b\u1ea1n \u0111\u0103ng m\u1ed9t tr\u1ea1ng th\u00e1i, th\u00edch, b\u00ecnh lu\u1eadn, chia s\u1ebb c\u00e1c b\u00e0i \u0111\u0103ng kh\u00e1c\u2026 Th\u1ef1c t\u1ebf, c\u00f3 nhi\u1ec1u th\u1ee9 \u0111ang di\u1ec5n ra trong t\u00e2m tr\u00ed m\u1ed7i ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i h\u01a1n ta t\u01b0\u1edfng, ch\u00fang ta h\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 m\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7m t\u00e2m l\u00fd c\u00f3 li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 n\u00e0y.<\/p>\n

5 kh\u00e1i ni\u1ec7m t\u00e2m l\u00fd \u0111\u1ea9y m\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n:<\/p>\n

1. Neuroplasticity (C\u01a1 ch\u1ebf th\u1ea7n kinh m\u1ec1m d\u1ebbo)<\/h3>\n

B\u1ed9 n\u00e3o con ng\u01b0\u1eddi kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i h\u00e0nh vi v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a n\u00f3 theo c\u00e1c k\u00edch th\u00edch d\u1ef1a tr\u00ean nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi \u2013 \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 g\u00ec ph\u1ea3i b\u00e0n c\u00e3i. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet (\u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i) \u0111\u00e3 bu\u1ed9c n\u00e3o b\u1ed9 c\u1ee7a ch\u00fang ta tr\u1edf n\u00ean th\u00edch nghi h\u01a1n.<\/p>\n

Lo\u1ea1i ti\u1ebfn h\u00f3a n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cC\u01a1 ch\u1ebf th\u1ea7n kinh m\u1ec1m d\u1ebbo\u201d. C\u00f4ng ngh\u1ec7 c\u00e0ng ph\u00e1t tri\u1ec3n, \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u00f3 l\u00ean c\u01a1 ch\u1ebf n\u00e0y c\u00e0ng m\u1ea1nh theo trong 1-2 th\u1eadp k\u1ec9 qua. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 Marketing, giao \u0111i\u1ec3m c\u1ee7a c\u01a1 ch\u1ebf th\u1ea7n kinh m\u1ec1m d\u1ebbo v\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 g\u00f3i g\u1ecdn trong c\u00e2u sau:<\/p>\n

Kh\u1ea3 n\u0103ng ch\u00fa \u00fd gi\u1ea3m = th\u00f4ng \u0111i\u1ec7p c\u1ea7n r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u h\u01a1n.<\/strong><\/em><\/p>\n

S\u1ef1 \u201ct\u1ea5n c\u00f4ng\u201d h\u00e0ng lo\u1ea1t c\u1ee7a th\u00f4ng tin \u0111\u1ebfn t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 thi\u1ebft b\u1ecb kh\u00e1c nhau khi\u1ebfn kh\u1ea3 n\u0103ng t\u1eadp trung ch\u00fa \u00fd c\u1ee7a ch\u00fang ta c\u00e0ng ng\u00e0y c\u00e0ng b\u1ecb chia nh\u1ecf. Trong th\u1ef1c t\u1ebf, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Microsoft cho r\u1eb1ng con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng m\u1ea5t t\u1eadp trung ch\u1ec9 sau t\u00e1m gi\u00e2y.<\/p>\n

\"rewiringthebrain\"<\/p>\n

S\u1ef1 \u201ct\u1ea5n c\u00f4ng\u201d h\u00e0ng lo\u1ea1t c\u1ee7a th\u00f4ng tin \u0111\u1ebfn t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 thi\u1ebft b\u1ecb kh\u00e1c nhau khi\u1ebfn kh\u1ea3 n\u0103ng t\u1eadp trung ch\u00fa \u00fd c\u1ee7a ch\u00fang ta c\u00e0ng ng\u00e0y c\u00e0ng b\u1ecb chia nh\u1ecf.<\/p>\n<\/div>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 Marketing, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u1ea7n t\u00ecm c\u00e1ch \u0111\u1ec3 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p d\u1ec5 hi\u1ec3u m\u00e0 v\u1eabn \u0111\u1ee7 n\u1ed5i b\u1eadt \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1n gi\u1ea3. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p nh\u01b0 v\u1eady, h\u00e3y th\u1eed \u0111\u1ecdc c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 b\u00ed quy\u1ebft x\u00e2y d\u1ef1ng n\u1ed9i dung\u00a0c\u1ee7a Subiz.<\/p>\n

\u0110a nhi\u1ec7m t\u0103ng = nhu c\u1ea7u v\u1ec1 ti\u1ebfp th\u1ecb \u0111a k\u00eanh.<\/strong><\/em><\/p>\n

X\u00e3 h\u1ed9i c\u1ee7a ch\u00fang ta \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean \u201c\u0111a nhi\u1ec7m\u201d. Kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n nhi\u1ec1u c\u00f4ng vi\u1ec7c m\u1ed9t l\u00fac v\u00e0 t\u01b0\u01a1ng t\u00e1c theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau trong c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m \u0111\u00e3 khi\u1ebfn n\u00e3o b\u1ed9 c\u1ee7a ch\u00fang ta d\u1ea7n tr\u1edf n\u00ean nh\u1ea1y b\u00e9n v\u00e0 linh ho\u1ea1t kh\u00f4ng ng\u1eebng.<\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Microsoft ch\u1ec9 ra ba ch\u1ebf \u0111\u1ed9 ch\u00fa \u00fd b\u1ea3n n\u0103ng ph\u1ea3n \u00e1nh c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t trong s\u1ed1 \u0111\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u1ebf \u0111\u1ed9 ch\u00fa \u00fd \u201cthu\u1eadn c\u1ea3 hai tay\u201d, khi m\u00e0 ch\u00fang ta \u201cpha tr\u1ed9n\u201d c\u00e1c c\u00f4ng vi\u1ec7c v\u1edbi nhau tr\u00ean c\u00e1c thi\u1ebft b\u1ecb. Ch\u00fang ta s\u1ebd c\u00f3 c\u1ea3m gi\u00e1c t\u0103ng c\u01b0\u1eddng n\u0103ng su\u1ea5t khi l\u00e0m nhi\u1ec1u vi\u1ec7c c\u00f9ng m\u1ed9t l\u00fac nh\u01b0 v\u1eady, tuy nhi\u00ean th\u1ef1c t\u1ebf c\u00f3 \u0111\u00fang nh\u01b0 v\u1eady kh\u00f4ng l\u1ea1i l\u00e0 m\u1ed9t tranh lu\u1eadn ho\u00e0n to\u00e0n kh\u00e1c.<\/p>\n

V\u1edbi c\u00e1c nh\u00e0 l\u00e0m Marketing, mong mu\u1ed1n n\u00e0y \u0111ang tr\u1edf th\u00e0nh m\u1ed9t th\u1eed th\u00e1ch th\u00fa v\u1ecb. V\u00e0 k\u1ebft qu\u1ea3 l\u00e0 ch\u00fang ta c\u00f3 c\u1ea3m \u1ee9ng \u0111a \u0111i\u1ec3m hay tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh trong n\u1ed7 l\u1ef1c ghi d\u1ea5u \u1ea5n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ec3 c\u00f3 th\u1ec3 v\u1ea1ch ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i tr\u1ea3i d\u00e0i tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng, h\u00e3y t\u00ecm \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u1ebft h\u1eefu \u00edch tr\u00ean blog Subiz v\u1ec1 c\u00e1ch l\u00e0m Marketing tr\u00ean Facebook, Twitter v\u00e0 Instagram.<\/p>\n

2. Kinh t\u1ebf th\u1ea7n kinh h\u1ecdc (Neuroeconomics)<\/h3>\n

C\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 kinh t\u1ebf th\u1ea7n kinh h\u1ecdc, m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa kinh t\u1ebf h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc v\u00e0 khoa h\u1ecdc th\u1ea7n kinh \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t l\u0129nh v\u1ef1c th\u00fa v\u1ecb cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1m ph\u00e1.<\/p>\n

T\u1ea1i sao l\u1ea1i n\u00f3i nh\u01b0 v\u1eady? Trong ng\u1eafn h\u1ea1n: kinh t\u1ebf th\u1ea7n kinh h\u1ecdc t\u1eadp trung v\u00e0o \u0111i\u1ec3m chung m\u00e0 l\u0129nh v\u1ef1c n\u00f3i tr\u00ean giao nhau, v\u00e0 l\u00e0m th\u1ebf n\u00e0o c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh suy ngh\u0129 v\u00e0 ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a con ng\u01b0\u1eddi. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, t\u00ecm hi\u1ec3u ho\u1ea1t \u0111\u1ed9ng b\u00ean trong ki\u1ec3u h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi l\u00e0 \u0111i\u1ec1u th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

Paul J. Zak, gi\u00e1o s\u01b0 t\u1ea1i \u0110\u1ea1i h\u1ecdc Claremont Graduate gi\u1ea3ng d\u1ea1y v\u1ec1 \u201ckinh t\u1ebf th\u1ea7n kinh h\u1ecdc\u201d, c\u00f3 m\u1ed9t quan \u0111i\u1ec3m th\u00fa v\u1ecb v\u1ec1 nh\u1eefng \u0111i\u1ec1u th\u00fac \u0111\u1ea9y ch\u00fang ta ham mu\u1ed1n, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u00e0nh \u0111\u1ed9ng khi tham gia v\u00e0o truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

R\u1ea5t nhi\u1ec1u nghi\u00ean c\u1ee9u c\u1ee7a Zak b\u1eaft ngu\u1ed3n t\u1eeb \u00fd t\u01b0\u1edfng r\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng m\u1ee9c \u0111\u1ed9 oxytocin c\u1ee7a con ng\u01b0\u1eddi \u2013 m\u1ed9t hormone \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 ch\u1ea5t x\u00fac t\u00e1c t\u1ed1t nh\u1ea5t th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 gi\u1eefa m\u1eb9 v\u00e0 b\u00e9. Theo m\u1ed9t b\u00e0i b\u00e1o t\u1eeb Fast Company, Zak cho th\u1ea5y oxytocin \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u201ckeo x\u00e3 h\u1ed9i\u201d g\u1eafn k\u1ebft gia \u0111\u00ecnh, c\u1ed9ng \u0111\u1ed3ng. V\u00e0 nh\u01b0 v\u1eady, ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t \u201cch\u1ea5t b\u00f4i tr\u01a1n kinh t\u1ebf\u201d gi\u00fap con ng\u01b0\u1eddi tham gia v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i giao d\u1ecbch.<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, vi\u1ec7c s\u1ea3n sinh ra c\u00e1c hormone n\u00e0y c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn c\u00e1ch ch\u00fang ta t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n b\u00e8, gia \u0111\u00ecnh, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. V\u00e0 cu\u1ed1i c\u00f9ng, n\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ch\u00fang ta.<\/p>\n

3. B\u1ed9 nh\u1edb giao d\u1ecbch (Transactive Memory)<\/h3>\n

\u00cdt ai bi\u1ebft trong c\u01a1 th\u1ec3 ch\u00fang ta c\u00f3 m\u1ed9t c\u1ea5u t\u1ea1o t\u00ean l\u00e0 \u201cb\u1ed9 nh\u1edb giao d\u1ecbch\u201d. N\u00f3i c\u00e1ch kh\u00e1c, ch\u00fang ta d\u1ef1a v\u00e0o nh\u1eefng t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i, hay \u201cb\u1ed9 nh\u1edb h\u1ed7 tr\u1ee3 b\u00ean ngo\u00e0i\u201d \u0111\u1ec3 gh\u00e9p th\u00e0nh nh\u1eefng k\u00ed \u1ee9c trong trong tr\u00ed.<\/p>\n

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 \u0111\u01b0a kh\u00e1i ni\u1ec7m n\u00e0y l\u00ean m\u1ed9t c\u1ea5p \u0111\u1ed9 cao h\u01a1n, k\u1ec3 t\u1eeb khi ch\u00fang ta c\u00f3 th\u1ec3 duy tr\u00ec m\u1ea1ng l\u01b0\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 l\u1edbn h\u01a1n nhi\u1ec1u (c\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng) so v\u1edbi ch\u00ednh ch\u00fang ta trong cu\u1ed9c s\u1ed1ng th\u1ef1c.<\/p>\n

T\u1ea5t nhi\u00ean, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 g\u00e2y \u1ea3nh h\u01b0\u1edfng l\u00ean b\u1ed9 nh\u1edb chung v\u00e0 kh\u1ea3 n\u0103ng ch\u00fa \u00fd c\u1ee7a con ng\u01b0\u1eddi- d\u00f9 t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c \u0111i n\u1eefa (nh\u01b0ng ch\u00fang ta s\u1ebd ch\u01b0a nh\u1eafc \u0111\u1ebfn \u1edf \u0111\u00e2y). M\u00e0 thay v\u00e0o \u0111\u00f3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean xem x\u00e9t \u0111i\u1ec1u n\u00e0y khi t\u1ea1o n\u1ed9i dung d\u00e0nh cho ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

Con ng\u01b0\u1eddi th\u01b0\u1eddng s\u1ebd kh\u00f4ng \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u th\u1eddi gian c\u1ee7a m\u00ecnh v\u00e0o b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra khi m\u1edbi ti\u1ebfp x\u00fac l\u1ea7n \u0111\u1ea7u, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng ph\u1ea3i v\u00ec h\u1ecd kh\u00f4ng quan t\u00e2m. H\u1ecd s\u1ebd ch\u1ec9 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh h\u01a1n v\u1edbi nh\u1eefng g\u00ec x\u1ee9ng \u0111\u00e1ng v\u1edbi s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd. V\u00ec v\u1eady, kh\u00f4ng ch\u1ec9 c\u00e1c n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u b\u1eaft m\u1eaft, n\u00f3 c\u00f2n c\u1ea7n ph\u1ea3i \u0111\u1ebfn t\u1eeb m\u1ed9t ngu\u1ed3n m\u00e0 c\u00e1c h\u1ecd cho l\u00e0 \u0111\u00e1ng tin c\u1eady v\u00e0 x\u00e1c th\u1ef1c \u2013 n\u01a1i m\u00e0 b\u1ed9 nh\u1edb giao d\u1ecbch c\u1ee7a h\u1ecd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c.<\/p>\n

4. H\u1ed9i ch\u1ee9ng s\u1ee3 b\u1ecb l\u00e3ng qu\u00ean (FOMO: Fear Of Missing Out)<\/h3>\n

Kh\u00e1i ni\u1ec7m n\u00e0y kh\u00f4ng m\u1edbi, nh\u01b0ng n\u00f3 \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u00e1ng k\u1ec3 t\u1eeb khi ch\u00fang ta b\u1eaft \u0111\u1ea7u chia s\u1ebb m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Nh\u01b0ng gi\u1edd \u0111\u00e2y, ch\u1eb3ng c\u1ea7n \u0111\u1ee3i \u0111\u1ebfn khi nh\u00ecn b\u1ea1n b\u00e8 ch\u00fang ta th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd \u0111ang l\u00e0m vi\u1ec7c n\u00e0y vi\u1ec7c kia m\u00e0 h\u1ed9i ch\u1ee9ng n\u00e0y m\u1edbi xu\u1ea5t hi\u1ec7n . Trong th\u1ef1c t\u1ebf, ch\u1ec9 c\u1ea7n l\u01b0\u1edbt qua m\u1ed9t v\u00f2ng b\u1ea3ng tin l\u00e0 c\u1ea3m x\u00fac n\u00e0y c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng xu\u1ea5t hi\u1ec7n trong t\u00e2m tr\u00ed con ng\u01b0\u1eddi. V\u00e0 \u0111\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c x\u00e3 h\u1ed9i.<\/p>\n

G\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u theo d\u00f5i m\u1ed9t v\u00e0i t\u00e0i kho\u1ea3n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u2013 cho d\u00f9 \u0111\u00f3 l\u00e0 Instagram, Twitter, Facebook, Snapchat, vv \u0110\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ch\u00fang c\u00f3 c\u01a1 h\u1ed9i khai th\u00e1c h\u1ed9i ch\u1ee9ng t\u00e2m l\u00fd s\u1ee3 b\u1ecb b\u1ecf r\u01a1i n\u00e0y. C\u00e1c nh\u00e3n hi\u1ec7u s\u1ebd \u0111\u01b0a ra g\u1ee3i \u00fd r\u1eb1ng b\u1ea1n s\u1ebd b\u1ecb l\u1ea1c l\u00f5ng n\u1ebfu kh\u00f4ng mua s\u1ea3n ph\u1ea9m c\u1ee7a t\u00f4i, ho\u1eb7c h\u00e3y c\u00f9ng tham d\u1ef1 c\u00e1c h\u1ed9i th\u1ea3o tr\u00ean web c\u00f9ng m\u1ecdi ng\u01b0\u1eddi \u0111i,\u2026 kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng l\u00e0m theo.<\/p>\n

Vi\u1ec7c t\u1ea1o ra m\u1ed9t ch\u00fat c\u1ea3m gi\u00e1c lo l\u1eafng v\u00e0 ghen t\u1ef5 ch\u01b0a th\u1ec3 l\u00e0 ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i h\u01b0\u1edbng t\u1edbi vi\u1ec7c thi\u1ebft l\u1eadp k\u1ebft n\u1ed1i v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, nh\u01b0ng ch\u1eafc ch\u1eafn s\u1ebd hi\u1ec7u qu\u1ea3 n\u1ebfu s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch kh\u00f4n ngoan. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u cho th\u1ea5y FOMO c\u0169ng g\u00e2y ra h\u1eadu qu\u1ea3 th\u1ef1c s\u1ef1 \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 \u201cl\u00e0m t\u0103ng s\u1ef1 b\u1ea5t m\u00e3n v\u1edbi cu\u1ed9c s\u1ed1ng\u201d v\u00e0\u201dgi\u1ea3m s\u1ef1 ri\u00eang t\u01b0\u201d \u2013 v\u00ec v\u1eady, \u0111\u1ec3 gi\u1eef l\u1ee3i \u00edch cho ng\u01b0\u1eddi kh\u00e1c, h\u00e3y gi\u1eef cho m\u1ecdi th\u1ee9 th\u00e2n thi\u1ec7n v\u00e0 c\u00f3 ch\u1eebng m\u1ef1c.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi t\u1eeb SXSW cho c\u00e2u h\u1ecfi l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khai th\u00e1c v\u00e0o FOMO \u0111\u00fang c\u00e1ch:<\/p>\n

\"Qu\u1ea3ng<\/p>\n

Qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean h\u1ed9i ch\u1ee9ng FOMO<\/p>\n<\/div>\n

5. Lo l\u1eafng v\u1ec1 v\u1ecb th\u1ebf (Status Anxiety)<\/h3>\n

T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, ch\u00fang ta \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 l\u00e0m cho con ng\u01b0\u1eddi lo l\u1eafng ho\u1eb7c k\u00edch \u0111\u1ed9ng c\u1ea3m x\u00fac ti\u00eau c\u1ef1c \u2026 nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u00fang ta ph\u1ea3i s\u1eed d\u1ee5ng n\u00f3 cho m\u1ee5c \u0111\u00edch ti\u00eau c\u1ef1c. C\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c ch\u00fang ta \u0111\u00e3 t\u00ecm th\u1ea5y c\u00e1ch t\u00edch c\u1ef1c \u0111\u1ec3 th\u1ec3 hi\u1ec7n c\u00e1c kh\u00e1i ni\u1ec7m v\u1ec1 FOMO, ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m t\u01b0\u01a1ng t\u1ef1 cho h\u1ed9i ch\u1ee9ng \u201clo l\u1eafng v\u1ec1 v\u1ecb th\u1ebf\u201d n\u00e0y.<\/p>\n

\u0110i\u1ec1u c\u1ea7n bi\u1ebft l\u00e0: Con ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 nh\u1eefng lo l\u1eafng v\u1ec1 v\u1ecb th\u1ebf nh\u1ea5t \u0111\u1ecbnh cho \u0111\u1ebfn khi ch\u00fang ta \u0111\u00e3 h\u00ecnh th\u00e0nh b\u1ed9 l\u1ea1c v\u00e0 t\u1eadp h\u1ee3p th\u00e0nh nh\u00f3m. Ch\u00fang ta c\u00f3 nhu c\u1ea7u cao v\u1ec1 vi\u1ec7c \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn. Ch\u00fang ta mong mu\u1ed1n m\u00ecnh \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n. Ch\u00fang ta mu\u1ed1n \u0111\u01b0\u1ee3c coi l\u00e0 th\u00f4ng minh, h\u1ea5p d\u1eabn v\u00e0 h\u00e0i h\u01b0\u1edbc. V\u00e0 ch\u00fang ta mu\u1ed1n \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t th\u00e0nh vi\u00ean quan tr\u1ecdng c\u1ee7a nh\u00f3m.<\/p>\n

V\u1ec1 c\u01a1 b\u1ea3n, ch\u00fang ta mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0111\u01b0\u1ee3c y\u00eau m\u1ebfn \u2013 v\u00e0 ch\u00fang ta c\u0169ng mu\u1ed1n \u0111\u01b0\u1ee3c \u201cth\u00edch\u201d tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Nh\u01b0ng khi b\u1ea1n \u0111\u01b0\u1ee3c \u201cth\u00edch\u201d, chia s\u1ebb, t\u01b0\u01a1ng t\u00e1c c\u00e0ng nhi\u1ec1u th\u00ec c\u00e0ng gi\u1ed1ng con \u0111\u01b0\u1eddng hai chi\u1ec1u: b\u1ea1n ph\u1ea3i \u201cth\u00edch\u201d l\u1ea1i ng\u01b0\u1eddi kh\u00e1c, v\u00e0 l\u00e0m cho h\u1ecd c\u1ea3m th\u1ea5y h\u00e0i long v\u1ec1 c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m g\u00ec \u0111\u00f3 \u0111\u1ec3 h\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c \u201cn\u00e2ng cao v\u1ecb th\u1ebf\u201d trong c\u00f9ng m\u1ed9t nh\u00f3m.<\/p>\n

V\u1edbi c\u00e1c nh\u00e0 l\u00e0m Marketing, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a b\u1ea1n c\u00f3 th\u1ec3 khen th\u01b0\u1edfng ho\u1eb7c g\u1eedi l\u1eddi c\u1ea3m \u01a1n t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng quan tr\u1ecdng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y cung c\u1ea5p cho h\u1ecd m\u1ed9t \u0111\u1eb7c quy\u1ec1n h\u1eefu h\u1ea1n n\u00e0o \u0111\u00f3 nh\u01b0 nh\u1eefng l\u1eddi m\u1eddi \u0111\u1ed9c quy\u1ec1n ho\u1eb7c n\u1ed9i dung \u0111\u1eb7c bi\u1ec7t n\u00e0o \u0111\u00f3.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng tr\u1ef1c ti\u1ebfp s\u1ebd ngay l\u1eadp t\u1ee9c c\u1ea3m th\u1ea5y h\u1ea1nh ph\u00fac, h\u1ecd s\u1ebd chia s\u1ebb v\u00e0 ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 th\u1ea5y lo l\u1eafng v\u00ec v\u1ecb th\u1ebf v\u00e0 c\u1ea3m gi\u00e1c b\u1ecb b\u1ecf r\u01a1i \u2013 c\u00f3 th\u1ec3 l\u00e0m d\u1ea5y l\u00ean s\u1ef1 v\u1eadn \u0111\u1ed9ng tham gia m\u1edbi cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

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  • \u0110\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/em><\/li>\n
  • [Infographic] C\u00e1ch th\u1ee9c \u0111\u1ec3 x\u1eed l\u00fd m\u1ecdi b\u00ecnh lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    H\u00e3y th\u1eed nh\u00ecn l\u1ea1i: ch\u00fang ta r\u1ea5t th\u01b0\u1eddng xuy\u00ean th\u1ea5y nh\u1eefng qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng m\u1ea1i s\u1eed d\u1ee5ng \u00fd t\u01b0\u1edfng minh h\u1ecda t\u1eeb vi\u1ec7c \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c ch\u1ea5t k\u00edch th\u00edch b\u1ea5t h\u1ee3p ph\u00e1p l\u00ean n\u00e3o b\u1ed9. Nh\u01b0ng \u0111\u00e2u c\u00f3 ai n\u00f3i v\u1ec1 nh\u1eefng th\u1ee9 t\u01b0\u1edfng ch\u1eebng v\u00f4 th\u01b0\u1edfng v\u00f4 ph\u1ea1t nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169ng c\u00f3 t\u00e1c \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 l\u00ean t\u00e2m tr\u00ed v\u00e0 h\u00e0nh vi c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. D\u01b0\u1edbi g\u00f3c \u0111\u1ed9 c\u1ee7a c\u00e1c nh\u00e0 l\u00e0m Marketing, \u0111\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 r\u1ea5t \u0111\u00e1ng l\u01b0u t\u00e2m.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55936"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55936"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55936\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}