{"id":5594,"date":"2023-11-29T14:04:53","date_gmt":"2023-11-29T14:04:53","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5594"},"modified":"2023-11-30T00:58:29","modified_gmt":"2023-11-30T00:58:29","slug":"tang-luc-nhu-nuoc-tang-luc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tang-luc-nhu-nuoc-tang-luc.html","title":{"rendered":"\u201cT\u0103ng l\u1ef1c\u201d nh\u01b0 n\u01b0\u1edbc t\u0103ng l\u1ef1c"},"content":{"rendered":"

\u00cdt ai bi\u1ebft r\u1eb1ng chai n\u01b0\u1edbc t\u0103ng l\u1ef1c b\u00e9 nh\u1ecf l\u1ea1i \u1ea9n ch\u1ee9a m\u1ed9t s\u1ee9c m\u1ea1nh kh\u1ed5ng l\u1ed3 khi \u201ct\u0103ng l\u1ef1c\u201d cho c\u1ea3 ng\u00e0nh n\u01b0\u1edbc gi\u1ea3i kh\u00e1t Vi\u1ec7t Nam.<\/span><\/p>\n

C\u00f3 m\u1ed9t con s\u1ed1 th\u1ed1ng k\u00ea \u1ea5n t\u01b0\u1ee3ng l\u00e0 v\u00e0o n\u0103m 2001, ch\u1ec9 xem qu\u1ea3ng c\u00e1o 5s v\u1ec1 s\u1ea3n ph\u1ea9m n\u01b0\u1edbc t\u0103ng l\u1ef1c Number 1, c\u00f3 \u0111\u1ebfn 60% kh\u00e1n gi\u1ea3 mu\u1ed1n d\u00f9ng th\u1eed v\u00e0 30% s\u1ed1 ng\u01b0\u1eddi d\u00f9ng th\u1eed \u0111\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n

Nh\u01b0ng s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a qu\u1ea3ng c\u00e1o ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n. \u0110i\u1ec1u gi\u00fap Number 1 chinh ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00ednh l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 t\u1eadp trung v\u00e0o s\u1ef1 ti\u1ec7n l\u1ee3i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

C\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t nh\u00e3n h\u00e0ng Vi\u1ec7t<\/h3>\n

V\u00e0o th\u1eddi \u0111i\u1ec3m Number 1 ra \u0111\u1eddi, th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc t\u0103ng l\u1ef1c Vi\u1ec7t Nam ch\u1ec9 c\u00f3 ba nh\u00e3n nhi\u1ec7u l\u00e0 Red Bull, Rhino v\u00e0 Lipovitan v\u00e0 ch\u1ec9 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3ng lon. \u0110i\u1ec3m chung c\u1ee7a 3 s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 \u0111\u01b0\u1ee3c nh\u00e0 s\u1ea3n xu\u1ea5t khuy\u1ebfn c\u00e1o \u201cngon h\u01a1n khi \u01b0\u1edbp l\u1ea1nh\u201d nh\u01b0ng v\u1ecb n\u01b0\u1edbc l\u1ea1i nh\u1ea1t \u0111i khi th\u00eam \u0111\u00e1 l\u1ea1nh v\u00e0o. \u1ede th\u1eddi \u0111i\u1ec3m m\u00e0 t\u1ee7 l\u1ea1nh c\u00f2n ch\u01b0a ph\u1ed5 bi\u1ebfn nh\u01b0 ng\u00e0y nay, ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u00f2n c\u00e1ch \u0111\u1ebfn n\u01a1i b\u00e1n, mua v\u00e0 u\u1ed1ng ngay t\u1ea1i ch\u1ed7 ho\u1eb7c ch\u1ea5p nh\u1eadn h\u01b0\u01a1ng v\u1ecb k\u00e9m ngon h\u01a1n khi mang v\u1ec1 nh\u00e0 hay di chuy\u1ec3n xa. Ph\u00e1t hi\u1ec7n \u0111\u01b0\u1ee3c nh\u01b0\u1ee3c \u0111i\u1ec3m n\u00e0y, T\u1eadp \u0111o\u00e0n T\u00e2n Hi\u1ec7p Ph\u00e1t \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 h\u1eb3n m\u1ed9t nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t n\u01b0\u1edbc t\u0103ng l\u1ef1c \u0111\u00f3ng chai t\u1ea1i Vi\u1ec7t Nam. Kh\u00f4ng ch\u1ec9 kh\u00e1c bi\u1ec7t \u1edf h\u00ecnh th\u1ee9c \u0111\u00f3ng chai, Number 1 c\u00f2n c\u00f3 th\u1ec3 d\u00f9ng chung v\u1edbi \u0111\u00e1 m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i v\u1ecb ngon c\u1ee7a n\u01b0\u1edbc t\u0103ng l\u1ef1c v\u00e0 gi\u00e1 b\u00e1n ch\u01b0a b\u1eb1ng \u00bd n\u01b0\u1edbc t\u0103ng l\u1ef1c \u0111\u00f3ng lon th\u1eddi \u0111\u00f3.<\/p>\n

<\/p>\n

Number 1 tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia<\/em><\/p>\n

Ch\u00ednh v\u00ec v\u1eady, ch\u1ec9 trong v\u00f2ng 4 th\u00e1ng tung ra s\u1ea3n ph\u1ea9m, n\u01b0\u1edbc t\u0103ng l\u1ef1c Number 1 \u0111\u00e3 gi\u00e0nh ng\u00f4i v\u1ecb s\u1ed1 1 th\u1ecb tr\u01b0\u1eddng khi chi\u1ebfm gi\u1eef 30% th\u1ecb ph\u1ea7n. \u0110\u00e2y c\u0169ng l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean m\u1ed9t DN Vi\u1ec7t kh\u00f4ng ph\u1ea3i \u1ea9n n\u00fap hay r\u00fat v\u1ec1 th\u1ecb tr\u01b0\u1eddng n\u00f4ng th\u00f4n m\u00e0 \u0111\u1ee7 s\u1ee9c \u0111\u1ec3 \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn. Theo b\u00e1o c\u00e1o ng\u00e0nh s\u1ea3n xu\u1ea5t n\u01b0\u1edbc gi\u1ea3i kh\u00e1t kh\u00f4ng c\u1ed3n Vi\u1ec7t Nam c\u1ee7a VietinbankSc th\u00e1ng 4\/2014, Number 1 hi\u1ec7n nay v\u1eabn chi\u1ebfm 30% th\u1ecb ph\u1ea7n n\u01b0\u1edbc t\u0103ng l\u1ef1c Vi\u1ec7t Nam.<\/p>\n

Cho \u0111\u1ebfn b\u00e2y gi\u1edd, c\u00e1c chuy\u00ean gia kinh t\u1ebf v\u1eabn g\u1ecdi n\u01b0\u1edbc t\u0103ng l\u1ef1c Number 1 c\u1ee7a T\u1eadp \u0111o\u00e0n T\u00e2n Hi\u1ec7p Ph\u00e1t l\u00e0 m\u1ed9t \u201chi\u1ec7n t\u01b0\u1ee3ng\u201d, m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh trong vi\u1ec7c thay \u0111\u1ed5i di\u1ec7n m\u1ea1o th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, c\u0169ng nh\u01b0 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf DN n\u1ed9i. \u0110\u1eb7t ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng gi\u1ea3i kh\u00e1t v\u1edbi v\u1ecb th\u1ebf c\u1ee7a m\u1ed9t k\u1ebb \u0111\u1ebfn sau nh\u01b0ng v\u1edbi Number 1, ch\u1ec9 sau 3 th\u00e1ng, T\u00e2n Hi\u1ec7p Ph\u00e1t \u0111\u00e3 gi\u00e0nh l\u1ea1i \u0111\u01b0\u1ee3c 30% th\u1ecb ph\u1ea7n n\u01b0\u1edbc t\u0103ng l\u1ef1c t\u1eeb tay DN ngo\u1ea1i. V\u00e0 \u0111\u1ebfn nay sau 13 n\u0103m, Number 1 tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia c\u00f2n T\u00e2n Hi\u1ec7p Ph\u00e1t \u0111\u00e3 v\u01b0\u01a1n m\u00ecnh th\u00e0nh m\u1ed9t trong ba \u201c\u0111\u1ea1i gia\u201d trong ng\u00e0nh n\u01b0\u1edbc gi\u1ea3i kh\u00e1t kh\u00f4ng c\u1ed3n \u1edf Vi\u1ec7t Nam. C\u00e1ch th\u1ee9c m\u00e0 T\u00e2n Hi\u1ec7p Ph\u00e1t ch\u1ecdn \u0111\u1ec3 \u201ct\u0103ng l\u1ef1c\u201d cho s\u1ea3n ph\u1ea9m Number 1 v\u00e0 ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a t\u1eadp \u0111o\u00e0n ch\u00ednh l\u00e0: Nghi\u00ean c\u1ee9u, t\u0103ng t\u1ed1c \u0111\u1ea7u t\u01b0 v\u00e0 li\u00ean t\u1ee5c s\u00e1ng t\u1ea1o.<\/p>\n

Cu\u1ed9c chi\u1ebfn \u1edf ph\u00eda tr\u01b0\u1edbc<\/h3>\n

S\u1ef1 t\u0103ng tr\u01b0\u1edfng trong th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc t\u0103ng l\u1ef1c ph\u1ee5 thu\u1ed9c ch\u1ee7 y\u1ebfu v\u00e0o vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn \u0111\u1ed3 u\u1ed1ng c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe.<\/p>\n

Tuy nhi\u00ean, v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc t\u0103ng l\u1ef1c c\u1ee7a T\u00e2n Hi\u1ec7p Ph\u00e1t kh\u00f4ng ph\u1ea3i l\u00e0 m\u00e3i m\u00e3i, cho d\u00f9 h\u1ecd v\u1eabn \u0111ang t\u0103ng t\u1ed1c \u0111\u1ea7u t\u01b0. \u201cKh\u00f4ng ph\u1ea3i \u0111\u1ee3i th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00e1c DN Vi\u1ec7t Nam ph\u1ea3i s\u00e1ng t\u1ea1o h\u01a1n n\u1eefa \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ti\u00eau d\u00f9ng. Ra s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi c\u00e1c DN trong th\u1eddi \u0111i\u1ec3m c\u1ea1nh tranh kh\u1ed1c li\u1ec7t n\u00e0y. Tuy nhi\u00ean, \u0111\u00e2y m\u1edbi ch\u1ec9 l\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c ch\u1ee7 quan. Nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1ch quan v\u1eabn r\u1ea5t kh\u00f3 l\u01b0\u1eddng\u201d, \u00f4ng Tr\u1ea7n Qu\u00fd Thanh, Ch\u1ee7 t\u1ecbch T\u00e2n Hi\u1ec7p Ph\u00e1t cho bi\u1ebft.<\/p>\n

Gi\u1eefa m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc t\u0103ng l\u1ef1c v\u1ed1n n\u0103ng \u0111\u1ed9ng, lu\u00f4n bi\u1ebfn \u0111\u1ed5i, s\u1ea3n ph\u1ea9m n\u01b0\u1edbc t\u0103ng l\u1ef1c Number 1 ph\u1ea3i \u201cso g\u0103ng\u201d v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 n\u1eb7ng k\u00fd. B\u1edfi hi\u1ec7n nay, c\u00e1c DN s\u1ea3n xu\u1ea5t \u0111\u1ec1u \u0111\u00e1nh m\u1ea1nh v\u00e0o ph\u00e2n kh\u00fac n\u00e0y khi\u1ebfn th\u1ecb tr\u01b0\u1eddng th\u00eam s\u00f4i \u0111\u1ed9ng.<\/p>\n

S\u1ed1 li\u1ec7u c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t kh\u00f4ng c\u1ed3n ch\u1ea1m m\u1ed1c ti\u00eau th\u1ee5 2 t\u1ef7 l\u00edt, b\u00ecnh qu\u00e2n m\u1ed7i ng\u01b0\u1eddi ti\u00eau th\u1ee5 23 l\u00edt\/n\u0103m. M\u1ee9c ti\u00eau th\u1ee5 n\u00e0y ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng 17% v\u00e0o n\u0103m 2011 v\u00e0 c\u00f2n d\u1ef1 b\u00e1o \u0111\u1ea7y ti\u1ec1m n\u0103ng khi thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00e2n ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 ph\u1ea7n l\u1edbn chi ti\u00eau \u0111\u1ec1u d\u00f9ng cho vi\u1ec7c \u0103n u\u1ed1ng. S\u1ef1 t\u0103ng tr\u01b0\u1edfng trong ng\u00e0nh n\u00e0y ph\u1ee5 thu\u1ed9c ch\u1ee7 y\u1ebfu v\u00e0o vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn \u0111\u1ed3 u\u1ed1ng c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe.<\/p>\n

Tuy nhi\u00ean, trong cu\u1ed9c \u0111ua gi\u00e0nh ch\u1ed7 \u0111\u1ee9ng, \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m ho\u1eb7c suy y\u1ebfu ho\u1eb7c “m\u1ea5t l\u1ef1c” tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 c\u1ea3nh b\u00e1o.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cdt ai bi\u1ebft r\u1eb1ng chai n\u01b0\u1edbc t\u0103ng l\u1ef1c b\u00e9 nh\u1ecf l\u1ea1i \u1ea9n ch\u1ee9a m\u1ed9t s\u1ee9c m\u1ea1nh kh\u1ed5ng l\u1ed3 khi \u201ct\u0103ng l\u1ef1c\u201d cho c\u1ea3 ng\u00e0nh n\u01b0\u1edbc gi\u1ea3i kh\u00e1t Vi\u1ec7t Nam. C\u00f3 m\u1ed9t con s\u1ed1 th\u1ed1ng k\u00ea \u1ea5n t\u01b0\u1ee3ng l\u00e0 v\u00e0o n\u0103m 2001, ch\u1ec9 xem qu\u1ea3ng c\u00e1o 5s v\u1ec1 s\u1ea3n ph\u1ea9m n\u01b0\u1edbc t\u0103ng l\u1ef1c Number 1, c\u00f3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,232],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5594"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5594"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5594\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}